MediaAlpha, Inc. — Director's Dealing 2021

May 7, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2021-05-05

Reporting Person: COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-05-05	Restricted Stock Units	$0.00	A	21850	Acquired		Class A Common Stock (21850)	Direct

Footnotes

F1: Represents grant of restricted stock units ("RSUs") under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F2: One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F3: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.