MediaAlpha, Inc. — Director's Dealing 2021

May 21, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2021-05-19

Reporting Person: Perine Robert (VICE PRESIDENT, PRODUCT)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-19	Class A Common Stock	S	4100	$37.4155	Disposed	11214	Direct

Footnotes

F1: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.00 to $37.84 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.