MediaAlpha, Inc. — Director's Dealing 2021

May 29, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2021-05-27

Reporting Person: Yi Steven (Director, See Remarks)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-27	Class A Common Stock	S	26717	$40.3855	Disposed	264348	Direct
2021-05-28	Class A Common Stock	S	33657	$40.6391	Disposed	230691	Direct
2021-05-28	Class A Common Stock	S	8014	$41.4512	Disposed	222677	Direct

Footnotes

F1: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.77 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from 40.48 to $41.05 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.07 to $42.01 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.