MediaAlpha, Inc. — Director's Dealing 2021

May 27, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2021-05-24

Reporting Person: Yi Steven (Director, See Remarks)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-24	Class A Common Stock	S	800	$40.015	Disposed	305492	Direct
2021-05-26	Class A Common Stock	S	14427	$40.5018	Disposed	291065	Direct

Footnotes

F1: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.12 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $41.00 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.