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MATTEL INC /DE/ Director's Dealing 2011

Feb 11, 2011

30976_dirs_2011-02-11_d1df140f-d2a3-4b1f-9ba0-b9f7a7972bbd.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2011-02-09

Reporting Person: NORMILE ROBERT (SVP General Counsel & Sec'y)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-09 Common stock F 27638 $25.71 Disposed 61539 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common stock 11465 Indirect

Footnotes

F1: Represents shares of Mattel common stock that were automatically withheld at vesting of restricted stock units previously earned as of February 1, 2011, to cover required tax withholding.

F2: As of February 9, 2011, the reporting person had a balance of $294,753 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP.