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MATTEL INC /DE/ Director's Dealing 2011

Mar 1, 2011

30976_dirs_2011-03-01_660f78d1-1e0f-41df-afd1-c17d531fbb3f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2011-02-25

Reporting Person: NORMILE ROBERT (EVP Chief Legal Officer & Sec)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-25 Common stock S 10000 $24.8586 Disposed 51539 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common stock 11465 Indirect

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $24.85 to $24.875. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.

F2: As of February 25, 2011, the reporting person had a balance of $285,697 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP.