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MATTEL INC /DE/ Director's Dealing 2011

Oct 28, 2011

30976_dirs_2011-10-28_0ae39ee4-7e8c-406d-98e9-555ae0993eaa.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2011-10-27

Reporting Person: NORMILE ROBERT (EVP Chief Legal Officer & Sec)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-10-27 Common stock S 10000 $28.95 Disposed 39487 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common stock 11727 Indirect

Footnotes

F1: The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1.

F2: As of October 27, 2011, the reporting person had a balance of $342,318.51 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP.