MATTEL INC /DE/ — Director's Dealing 2008

Feb 29, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2008-02-27

Reporting Person: FARR KEVIN M (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2008-02-27	Common stock	M	3300	$10.375	Acquired	8300	Direct
2008-02-27	Common stock	S	1800	$21.00	Disposed	6500	Direct
2008-02-27	Common stock	S	1300	$21.01	Disposed	5200	Direct
2008-02-27	Common stock	S	200	$21.02	Disposed	5000	Direct
2008-02-28	Common stock	M	46700	$10.375	Acquired	51700	Direct
2008-02-28	Common stock	S	700	$20.17	Disposed	51000	Direct
2008-02-28	Common stock	S	500	$20.18	Disposed	50500	Direct
2008-02-28	Common stock	S	1300	$20.19	Disposed	49200	Direct
2008-02-28	Common stock	S	3300	$20.20	Disposed	45900	Direct
2008-02-28	Common stock	S	900	$20.21	Disposed	45000	Direct
2008-02-28	Common stock	S	900	$20.22	Disposed	44100	Direct
2008-02-28	Common stock	S	1100	$20.23	Disposed	43000	Direct
2008-02-28	Common stock	S	400	$20.24	Disposed	42600	Direct
2008-02-28	Common stock	S	4600	$20.25	Disposed	38000	Direct
2008-02-28	Common stock	S	5600	$20.26	Disposed	32400	Direct
2008-02-28	Common stock	S	5700	$20.27	Disposed	26700	Direct
2008-02-28	Common stock	S	3700	$20.28	Disposed	23000	Direct
2008-02-28	Common stock	S	2600	$20.29	Disposed	20400	Direct
2008-02-28	Common stock	S	7700	$20.30	Disposed	12700	Direct
2008-02-28	Common stock	S	1800	$20.31	Disposed	10900	Direct
2008-02-28	Common stock	S	2000	$20.32	Disposed	8900	Direct
2008-02-28	Common stock	S	1500	$20.33	Disposed	7400	Direct
2008-02-28	Common stock	S	1300	$20.34	Disposed	6100	Direct
2008-02-28	Common stock	S	300	$20.35	Disposed	5800	Direct
2008-02-28	Common stock	S	400	$20.36	Disposed	5400	Direct
2008-02-28	Common stock	S	400	$20.37	Disposed	5000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2008-02-27	Employee Stock Option - right to buy	$10.375	M	3300	Disposed	2010-02-01	Common stock (3300)	Direct
2008-02-28	Employee Stock Option - right to buy	$10.375	M	46700	Disposed	2010-02-01	Common stock (46700)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock	10755	Indirect

Footnotes

F1: As of February 27, 2008, Mr. Farr had a balance of $234,605 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan (the "PIP"). The assets in the Mattel Stock Fund include cash amounts as well as shares of Mattel common stock. The number of shares has been calculated by the plan administrator for the PIP.