Lovesac Co — Director's Dealing 2020

Oct 21, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Lovesac Co (LOVE)
CIK: 0001701758
Period of Report: 2020-10-16

Reporting Person: HEYER ANDREW R (Director, 10% Owner)
Reporting Person: Mistral Equity Partners, LP (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-10-16	Common stock, $0.00001 par value	S	43559	$34.6037	Disposed	2283159	Indirect
2020-10-16	Common stock, $0.00001 par value	S	2904	$34.6037	Disposed	2280255	Indirect
2020-10-16	Common stock, $0.00001 par value	S	11616	$34.6037	Disposed	2268639	Indirect
2020-10-16	Common stock, $0.00001 par value	S	58164	$35.8734	Disposed	2210475	Indirect
2020-10-16	Common stock, $0.00001 par value	S	3878	$35.8734	Disposed	2206597	Indirect
2020-10-16	Common stock, $0.00001 par value	S	15510	$35.8734	Disposed	2191087	Indirect
2020-10-16	Common stock, $0.00001 par value	S	10324	$36.8363	Disposed	2180763	Indirect
2020-10-16	Common stock, $0.00001 par value	S	688	$36.8363	Disposed	2180075	Indirect
2020-10-16	Common stock, $0.00001 par value	S	2753	$36.8363	Disposed	2177322	Indirect
2020-10-19	Common stock, $0.00001 par value	S	18113	$34.8325	Disposed	2159209	Indirect
2020-10-19	Common stock, $0.00001 par value	S	1208	$34.8325	Disposed	2158001	Indirect
2020-10-19	Common stock, $0.00001 par value	S	4830	$34.8325	Disposed	2153171	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock, $0.00001 par value	128687	Direct
Common stock, $0.00001 par value	33515	Indirect
Common stock, $0.00001 par value	1555395	Direct

Footnotes

F1: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F2: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F3: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F5: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

F6: These shares are owned directly by Andrew S. Heyer.

F7: These shares are held by Heyer Investment Management LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

F8: These shares are owned directly by MEP, LP.