Lloyds Banking Group PLC — Director's Dealing 2011

Feb 28, 2011

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

28 February 2011

LLOYDS BANKING GROUP plc

(Translation of registrant's name into English)

5th Floor

25 Gresham Street

London

EC2V 7HN

United Kingdom

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports

under cover Form 20-F or Form 40-F.

Form 20-F..X.. Form 40-F.....

Indicate by check mark whether the registrant by furnishing the information

contained in this Form is also thereby furnishing the information to the

Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ..... No ..X..

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule

12g3-2(b): 82- __

Index to Exhibits

Item

No. 1 Regulatory News Service Announcement, dated 28 February 2011

re: Director/PDMR Shareholding

28 February 2011

Lloyds Banking Group plc

Notification of transactions by persons discharging managerial responsibilities

On 28 February 2011 the Company was notified that on 25 February 2011 Fidelity Management Trust Company purchased, on behalf of Mr. Glen Moreno, 50,000 American Depository Receipts (ADRs) at an average of US $4.025 per ADR (each representing four ordinary shares of 10 pence each in Lloyds Banking Group plc).

The notification relates to a transaction notified to Lloyds Banking Group plc by the director in accordance with paragraph 3.1.4 (1)(a) of the United Kingdom Listing Authority Disclosure Rules and Transparency Rules. The transaction took place in the United States.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

LLOYDS BANKING GROUP plc

(Registrant)

By: M D Oliver

Name: M D Oliver

Title: Director of Investor Relations

Date: 28 February 2011