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KELLANOVA Regulatory Filings 2012

May 14, 2012

30162_rns_2012-05-14_22618af7-e130-403a-bc68-9cb173750bee.zip

Regulatory Filings

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FWP 1 d351471dfwp.htm FREE WRITING PROSPECTUS Free Writing Prospectus

Free Writing Prospectus Filed Pursuant to Rule 433
To Prospectus dated May 14, 2012 and
Preliminary Prospectus Supplement Dated May 14, 2012
Registration No. 333-181377

$1,450,000,000

Kellogg Company

$350,000,000 1.125% Notes due 2015

$400,000,000 1.750% Notes due 2017

$700,000,000 3.125% Notes due 2022

Pricing Term Sheet

May 14, 2012

Issuer: — Trade Date: Kellogg Company — May 14, 2012
Settlement Date: May 17, 2012 (T+3)
Ratings:* Moody’s — Baa1 (Negative Outlook) S&P — BBB+ (Negative Outlook) Fitch — BBB+ (Negative Outlook)
Special Optional Redemption: The issuer may redeem each or any of the 2015 notes, the 2017 notes or the 2022 notes, in whole but not in part, if the acquisition of the Pringles ® business is not consummated on or before December 31, 2012 or the related Acquisition Agreement is terminated at any
time on or before such date, at 101% of the aggregate principal amount of the notes being redeemed
Joint Book-Running Managers: Barclays Capital Inc. J.P. Morgan Securities LLC Wells Fargo Securities, LLC Citigroup Global Markets Inc. U.S. Bancorp
Investments, Inc.
Co-Managers: Rabo Securities USA, Inc. Deutsche Bank Securities Inc. Mitsubishi UFJ Securities (USA), Inc. Goldman, Sachs & Co. Mizuho Securities USA
Inc. SunTrust Robinson Humphrey, Inc.
Title of Securities: 2015 Notes 2017 Notes 2022 Notes
Principal Amount: $350,000,000 $400,000,000 $700,000,000
Maturity Date: May 15, 2015 May 17, 2017 May 17, 2022
Coupon (Interest Rate): 1.125% 1.750% 3.125%
Yield to Maturity: 1.165% 1.864% 3.224%
Spread to Benchmark Treasury: 80 bps 115 bps 145 bps
Benchmark Treasury: UST 0.250% due May 15, 2015 UST 0.875% due April 30, 2017 UST 1.750% due May 15, 2022
Benchmark Treasury Price and Yield: 99-21; 0.365% 100-25; 0.714% 99-25; 1.774%
Interest Payment Dates: May 15 th and November 15 th , beginning November 15 th , 2012 May 17 th and November 17 th , beginning November 17, 2012 May 17 th and November 17 th , beginning November 17, 2012
Make-Whole Call: At any time at a discount rate of Treasury Rate plus 15 basis points At any time at a discount rate of Treasury Rate plus 20 basis points At any time at a discount rate of Treasury Rate plus 25 basis points
Price to Public: 99.883% 99.458% 99.159%
CUSIP: 487836 BG2 487836 BH0 487836 BJ6

*Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Barclays Capital Inc. toll-free at 1-888-603-5847, J.P. Morgan Securities LLC collect at 1-212-834-4533 or Wells Fargo Securities, LLC toll-free at 1-800-326-5897.

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