Just Eat Takeaway.com N.V. — Investor Presentation 2020

Nov 13, 2020

Market share data in the United Kingdom

November 2020

Leading market share in the UK

Source:

1 Google trends data for the period January 2019 to October 2020

2 Market share and transaction volumes measured by Cardlytics credit card transactions for the period January 2019 to October 2020, with transaction volumes for all competitors scaled. Cash transactions added for Just Eat only using internal data. #2 and #3 do not accept cash transactions 3 October 2020 includes 1st October to 21st October scaled to full month transactions

Voucher-driven growth of competition with low average order values

Discounted vs non-discounted transactions%1,2

2 discounted transactions % #2 non-discounted transactions #2 discounted transactions

Average order value including delivery fee (£) 1,2,3

Source:

1 Transaction volumes and values measured by Cardlytics credit card transactions for the period January 2019 to October 2020, with transaction volumes for all competitors scaled. The proportion of discounted transactions is based on Fox Intelligence data

2 #2 and #3 includes grocery 3 Average order value taken from Cardlytics credit card data as the total transaction charge

Despite voucher-driven growth of competitor, the gap in absolute orders is widening

Absolute gap between Just Eat and competitors1,2

2 & #3 includes grocery

• The absolute gap between Just Eat and #3 has widened by 3m transactions since January 2019 and by 3m transactions since January 2020
• The absolute gap between Just Eat and #2 has widened by 1m transactions since January 2019 and 2m transactions since January 2020 despite much heavier and deeper discounting
• The gap between Just Eat total transactions and #2 non discounted transactions has widened by 4m since January 2019 and by 4m since January 2020

Source:

1 Market share and transaction volumes measured by Cardlytics credit card transactions for the period January 2019 to October 2020, with transaction volumes for all competitors scaled. Cash transactions added for Just Eat only using internal data. #2 and #3 do not accept cash transactions. The proportion of discounted transactions is based on Fox Intelligence data 2 Just Eat order volume aggregated with card and cash transactions, with cash scaling applied based on monthly internal actuals. October 2020 includes 1st October to 21st October scaled to full month orders