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Flyr AS Investor Presentation 2022

Nov 3, 2022

3601_rns_2022-11-03_582c7399-87fe-4195-820f-d9555fef3841.pdf

Investor Presentation

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Q3 2022 3 November 2022

CEO | Tonje Wikstrøm Frislid CFO | Brede Huser

Important information and disclaimer

IMPORTANT NOTICE AND DISCLAIMER

This presentation (the "Presentation") has been prepared by Flyr AS (the "Company"). This Presentation has been prepared for information purposes only. This Presentation does not constitute or form part of an offer to sell or a solicitation to buy any securities in any jurisdiction.

This Presentation does not purport to contain a complete description of the Company or the market(s) in which the Company operates, nor does this Presentation provide an audited valuation of the Company. The analyses contained in this Presentation are not, and do not purport to be, appraisals of the assets, stock or business of the Company or any other person.

Certain statements in this Presentation are forward-looking statements. These can be identified by the fact that they use words such as "anticipate", "estimate", "expect", "project", "intend", "plan", "believe", "target", "may", "assume" and words of similar import. These forward-looking statements speak only as at the date of this Presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward-looking statements. None of the Company any of its directors, officers or employees provides any assurance that the assumptions underlying such forward-looking statements are free from errors nor does any of them accept any responsibility for the future accuracy of the opinions expressed in this Presentation or the actual occurrence of the forecasted developments described herein.

The information contained in this Presentation is furnished by the Company and has not been independently verified. No representation or warranty (express or implied) is made as to the accuracy or completeness of any information contained herein. None of the Company or any of its subsidiary undertakings or any such person's directors, officers, employees, advisors or representatives shall have any liability whatsoever arising directly or indirectly from the use of this Presentation. No reliance should be placed on, any information, including projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and, accordingly, none of the Company or any of its subsidiary undertakings or any such person's officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this Presentation.

This Presentation speak only as of its date, and the views expressed are subject to change based on a number of factors, including, without limitation, macroeconomic and equity market conditions, investor attitude and demand, the business prospects of the Company and other specific issues. This Presentation and the conclusions contained herein are necessarily based on economic, market and other conditions, as in effect on, and the information available to the Company as of, its date. All information in this Presentation is subject to updating, revision, verification, correction, completion, amendment and may change materially and without notice. The Company undertakes no obligation to update this Presentation unless required by law. The information contained in this Presentation should be considered in the context of the circumstances prevailing as of its date.

Neither this Presentation nor the information contained herein is being issued, and nor may this Presentation nor the information contained herein be distributed, directly or indirectly, to or into any jurisdiction in which such issuance and/or distribution would be unlawful.

This Presentation is subject to Norwegian law and any dispute arising out of or in connection with this Presentation is subject to the exclusive jurisdiction of the Norwegian courts with Oslo District Court as legal venue.

Strong operational performance despite macroeconomic headwinds

Quarter highlights

  • Revenue of NOK 610 million, 80% increase compared to the previous quarter
  • Load factor of 80% in Q3 (81% in October 2022)
  • On-time performance of 74% (95% of flights delayed by less than one hour)
  • 36 FTEs per aircraft lower than key competitors
  • High customer satisfaction, positive customer feedback
  • Continued strong demand for European leisure destinations
  • Two brand-new Boeing 737-8 aircraft entered the fleet
  • Operating result (EBIT) of NOK -232 million: Q3 earnings impacted by macroeconomic uncertainty, a weak NOK, high jet fuel prices and lowerthan-expected load factor on Norwegian domestic routes having introduced significant capacity (which takes time to absorb)

Regularity Punctuality

Subsequent events

  • Winter schedule reduction initiated on 4 October 2022
  • Share issue announced this morning

Table of contents

Financials

Revised business plan

Closing remarks

Appendix

Revenues up 80% from combination of increased production, increased load factor, increased yield and increased ancillary per passenger

Ancillary revenue up 66% from the previous quarter driven by a 41% increase in guest count (from 475k in Q2 to 667k in Q3) and an 18% increase in spend per guest (up from NOK 33

• Net financial items includes a non-cash USD effect on

in Q2 to NOK 39 in Q3)

2

4

Passenger revenue

1

3

Unit cost by component

Ticket revenue up 84% from the previous quarter driven by:

  • Production growth (ASK): Up 41% from Q2 (from 831 million in Q2 to 1,170 million in Q3)
  • Improved load factor: Up 11 p.p. from Q2 (from 69% in Q2 to 80% in Q3)
  • Improved yield: Up 12% from Q2 (from 0.58 in Q2 to 0.66 in Q3)

Unit cost down 3% in Q3 driven by:

  • Unit personnel expenses up from NOK 0.07 to NOK 0.09 primarily due to delayed aircraft delivery from Boeing
  • Unit fuel cost down 3% primarily due to lower average cost of jet fuel
  • Other operating expenses per unit produced down 22% due to increased scale on fixed cost base

revaluation of aircraft lease liabilities of NOK -207 million

Positive momentum with lean and highly efficient organization

Proven cost structure at a significantly smaller scale than key competitors

Source: Annual and quarterly reports, monthly traffic figures 1 Displayed revenue does not include Other revenues (amounted to NOK 6.1m as per YTD Q2 2022) 6

Negative cash flow from operating activities of NOK 86m in the quarter

Legacy free balance sheet with significant off-balance sheet assets

Balance sheet

(1,000 NOK) Q3 2022 Q2 2022
Intangible assets 49,252 46,309
Right of Use assets 1,849,134 1,425,807
Other non-current assets 51,528 43,548
Non-current assets 1,949,913 1,515,665
Trade receivables 277,002 454,787
Other current assets 99,439 80,910
Cash and cash equivalents 153,771 306,519
Current assets 530,211 842,215
Total assets 2,480,125 2,357,880
Equity (450,292) 7,834
Non-current lease liabilities 1,972,456 1,391,531
Provisions 30,054 20,539
Non-current liabilities 2,002,510 1,412,070
Ticket liabilities 287,137 470,612
Current lease liabilities 287,266 213,481
Trade liabilities 115,831 114,766
Other current liabilities 237,672 139,118
Current liabilities 927,906 937,977
Total equity and liabilities 2,480,125 2,357,880
  • 2 additional aircraft received in Q3, increasing lease liabilities by NOK 483 million in the quarter
  • Equity at NOK -450 million at the end of the quarter
    • Negative non-cash USD effect on aircraft leases1 : NOK 207 million in quarter – NOK ~330 million in total
    • Significant unquantified off-balance sheet items, including:
      • Favourable aircraft lease contracts
      • Developed IT and brand
      • Deferred tax asset

Impact on aircraft lease liability from change in USD/NOK

Table of contents

Financials

Revised business plan

Closing remarks

Appendix

Flexible revised business model and strategy to mitigate seasonal risk

A Own route network B Other revenue streams
International vs. domestic routes

Focus on higher margin European holiday destinations in 2023
with frequency ranging from daily to twice weekly and
timetables tailored to
leisure travellers
Tour operators
Able to accommodate tour operator flight schedule due to dynamic
approach to own route program

Competitive pricing based on highly efficient cost base

Able to ensure high regularity and low risk of industrial action

Strong relationships with all major Scandinavian tour operators
Route focus
Limited domestic offering during winter 2023 with frequencies
mainly from Oslo to Bergen and Trondheim on Fridays and
Sundays

Opportunistic and agile approach to domestic routes beyond
2023
Dynamic supply in line with seasonal demand
Ad-hoc charters
Operational flexibility, and ability to tailor product to customer
expectations

Competitive pricing based on highly efficient cost base

Partnerships with brokers under development

Long-term goal of securing direct contracts with airlines

Ramp-up own route network ahead of European summer to
capitalize on strong demand for flights to Southern Europe

Reduce own route network during winter low season to
preserve cash and free up capacity for wet lease operations in
other parts of the world
Wet lease1
Long-term agent and airline partnerships in the Americas under
development –
Global shortage of crew and aircraft

Able to accommodate client needs through operational flexibility

Able to price services at competitive levels due to 1) AC lease contracts
at pandemic price level, 2) favourable pilot and crew salary levels
compared to levels observed North America, 3) few wet lease providers
with fuel efficient 737 MAX in fleet
Our core strategy Meet seasonal demand Our operational flexibility

is to serve our guests on our own route network, while simultaneously taking advantage of all reasonable prospects for supporting revenues on an opportunistic basis

by taking advantage of markets with seasonality patterns that differ from the Nordics

allows us to shift capacity rapidly between revenue streams when required, with an ideal planning horizon of 4 to 6 months

Clear message from our customer base – "Best I have ever experienced from an airline"

Our professional and happy crew and customer care specialists provide a customer experience that truly differentiates us from our Nordic and European counterparts – "Happy colleagues, happy guests"

Customer experience

Easy and flexible LCC product with complimentary beverages (water, coffee and tea) and world class customer care

  • Easy and flexible product easiest booking process in the world?
  • Complementary water, coffee and tea on all flights
  • Top management take regular part of day-to-day operations
  • Administrative employees hands-on when required (e.g., during peak demand summer 2022 to minimize disruptions and maximize on-time performance)
  • Customer care situated at HQ in Oslo, Norway
  • Sick leave rates well below industry average despite high pilot and crew utilization
  • Strong union relationships with low risk of industrial action

«Incredible service, wholehearted and happy cabin crew – such a fun flight!»

Customer Service

  • Top ranked among main competitors in the customer service award held in Norway1 , with 81.6 points out of 100
  • HSMAI2 granted Flyr an honours award
  • Average guest satisfaction score of 86% so far in 2022

1 Kundeserviceprisen 2022, 2 Hospitality Service Management Association International

Proof of concept demonstrated through strong positive momentum in brand awareness and market share

Flyr well received in the Norwegian air travel market

Overall brand awareness

  • Total Flyr brand awareness in Norway is estimated at 83.1% in September 2022
  • At the same time, unaided brand awareness is estimated at 56.2% (up from 39.9% as per year-end 2021)

0

5

10

Flyr is reported as "Top of Mind" among 17% of respondents, only slightly behind Norwegian at 18%

modern

Steady, positive trends on brand awareness, preference and associations such as 'Easy', 'Flexible', and 'Value for money' (refer to appendix E for more details)

Market share increasing steadily on operated routes1

  • Majority of market share claimed through own distribution (flyr.com).
  • Significant untapped potential from distribution via travel agencies (on-line in August/September)
  • Spike in market share in July driven by the SAS pilot strike

0

100

200

300

400

Association: Modern

Source: SSB, Avinor, Flyr 1 Market shares estimated based on PAX reporting from Avinor on routes operated by Flyr where there are two or more other competing airlines 12

The business plan assumes an average load factor in line with levels achieved from Jun22 to Oct22 (80-90%)

60%

80%

40%

20%

Historical and forecast seat capacity and load factor (Flyr total)

Seat capacity and load factor (%)1

Seat capacity (000')

250

350

100 50

150

200

Domestic vs. International seat capacity

Historical load factors on key routes to be flown going forward

3 Aug21 Sep21 Oct21 Nov21 Dec21 Jan22 Feb22 Mar22 Apr22 May22 Jun22 Jul22 Aug22 Sep22 Oct22
South of
Spain
37% 54% 86% 73% 45% 60% 75% 75% 67% 72% 84% 94% 76% 85% 91%
City 12% 28% 60% 64% 50% 46% 72% 57% 60% 60% 81% 93% 75% 78% 83%
Domestic 41% 37% 50% 49% 43% 50% 60% 50% 62% 60% 82% 90% 60% 55% 64%

South of Spain: Oslo to Alicante, Malaga and Las Palmas, Trondheim to Alicante, Bergen to Alicante City: Oslo to Barcelona, Nice, Rome, Paris, Brussels, Berlin

Domestic: Oslo to Bergen and Trondheim

Seat capacity and load factor in the revised business plan

The left-hand charts show Flyr's historical load factor together with historical and forecast seat capacity, while the above table shows historical load factors for the key route areas that are to be flown going forward1 .

  • o It is Flyr's expectation that load factors on the portfolio of routes to be flown going forward will stabilize around 80-90% year-over-year. This expectation is in line with the load factors observed by Flyr historically. 1
  • o The dip in average load factor observed in August and September 2022 is primarily a result of having introduced significant capacity to the Norwegian domestic market to claim market share. This strategy was reversed in October 2022 with full effect from November 2022. 2
  • o Flyr entered the market in Q3 2021 and has from this point up until September 2022 introduced significant capacity to the market. The stable growth in load factors on these routes since market entry is primarily a result of increased brand awareness, establishing Flyr as an attractive alternative to the incumbent market participants. 3

The business plan assumes an average net air fare level in line with that achieved from Jun22 to Oct22, with increasing travel agency distribution providing up-side potential

536

Sunday

0

500

85%

Historical average net air fares - Key routes going forward Hist. avg. net air fare1 1 and load factor - Key routes going forward

Avg. net air fare and load factor - International2,3 1

Monday

Avg. net air fare and load factor - Domestic1,4

65%

Thursday

74% 72%

Friday

Saturday

Sold PAX by distribution channel (Sep-Oct 2022)5 2

Aug21 Sep21 Oct21 Nov21 Dec21 Jan22 Feb22 Mar22 Apr22 May22 Jun22 Jul22 Aug22 Sep22 Oct22
South of
Spain
505 770 1,240 946 838 702 894 811 1,342 903 1,146 1,850 1,222 1,194 1,646
City 495 526 712 560 652 820 573 486 937 757 759 1,194 792 794 903
1,500 Domestic 310 418 431 315 262 238 361 354 390 400 413 457 428 417 456

South of Spain: Oslo to Alicante, Malaga and Las Palmas, Trondheim to Alicante, Bergen to Alicante City: Oslo to Barcelona, Nice, Rome, Paris, Brussels, Berlin Domestic: Oslo to Bergen and Trondheim

Average net air fare

  • o The upper left charts show intra-week average daily net air fares and load factors on Flyr's key international and domestic routes going forward in the period June to October 2022 1
    • o Flyr's route network in the revised business plan is to a large extent focused on international leisure destinations where average net air fare levels in the period June to October 2022 have been around or well above NOK 1,000
    • o The revised business plan also includes certain domestic week-end routes from Oslo to Bergen and Trondheim (Fridays and Sundays), which have shown healthy average net air fare and load factor levels historically

Sales channels

  • o The lower left chart shows share of seats sold through own direct and third-party distribution channels 2
    • o Most third-party distributors came online this fall (e.g., TravelFusion, which came online from 20. September, and now makes up ~60% of third-party sales)

Source: Monthly traffic figures, Flyr Forecast Model, Flyr data warehouse

1 Net air fare excluding taxes, fees, etc. 2 Calculated for the period June to October 2022, 3 Key international routes going forward (South of Spain + City), 4 Oslo to Bergen and Trondheim, 5 Data available from 6 September 2022

Table of contents

Financials

Revised business plan

Closing remarks

Appendix

Priorities going forward

  • Deliver on the revised business plan: Continue to build on our strong position within leisure – we are here to stay!
  • Take care of our colleagues through the winter and prepare for the spring 2023 ramp-up
  • Maintain current efficiency levels to ensure competitiveness on core operations. Unit cost going forward will depend on number of aircraft in production.

Appendices

Appendix A: Senior management team

Tonje Wikstrøm Frislid – Chief Executive Officer

Tonje Wikstrøm Frislid became Flyr's CEO in April 2021. She came from her job as unit director in Coor. Wikstrøm Frislid has previously worked for Unibuss and the airline Norwegian. Tonje has a study background in economics, political science and international communication

Brede Huser – Chief Financial Officer

Brede Huser started as Flyr's CFO when Flyr was established. Brede has more than 19 years of experience from the airline Norwegian, where in the period 2006 - 2015 he held leading positions in the finance department before he in 2015 became CEO of Norwegian Reward AS. Before joining Norwegian, Brede worked in finance at Orkla, Arthur Andersen and Ernst & Young.

Thomas Ramdahl – Chief Commercial Officer

Thomas Ramdahl started as Flyr's CCO when Flyr was established. He came from his job as sales director at Høegh Autoliners. Ramdahl previously had more than 20 years of experience from the aviation industry in Norway, and most recently as Chief Commercial Officer of the airline Norwegian from 2014 until he joined Høegh.

Alf Sagen – Chief Information Officer

Alf Sagen started as Flyr's CIO when Flyr was established. He has worked as a consultant with various airlines, airports and suppliers in the aviation industry for 24 years and managed the Nordic division of IT services company Nagarro. Sagen participated in setting up airline Norwegian in 2002 and held different roles in the company, including development of the "ticketless" solution.

Asgeir Nyseth – Chief Operating Officer

Asgeir Nyseth has worked as COO in Flyr since 2020, he has more than 40 years aviation industry experience. Before joining Flyr, he was director and accountable manager of Babcock Scandinavian Air Ambulance Norway and Sweden. He also has extensive experience from the airline Norwegian, including as COO for the Norwegian group and as CEO for Norwegian Long Haul AS, Norwegian Air UK Ltd. and Norwegian Air International Ltd. Asgeir also has a background from Lufttransport where he was CEO before joining Norwegian.

Frode Berg – Chief Legal & Strategy Officer

Frode Berg has been part of Flyr since 2020. Before joining Flyr he held the position as Chief Legal Officer of the airline Norwegian in addition to directorships in several subsidiaries in the Norwegian group. Berg has also been a partner in the law firm Simonsen Vogt Wiig in Oslo. Frode studied law and economics at the University of Tromsø and has a Master of Laws (LLM) from the University of Cambridge.

Bjørn Erik Barman-Jenssen – Chief Ground Operations Officer

Bjørn Erik Barman-Jenssen has been with Flyr since its establishment. He came from the job as EVP Operational Development in the airline Norwegian. Bjørn Erik has solid aviation professional experience, with over 33 years in the industry. In addition to Norwegian, he has worked in both Braathens and SAS. Bjørn Erik established Norwegian Cargo AS and Red Handling and has, in addition to other positions, held the role of CEO of Norwegian Air Resources AS.

Lasse Sandaker-Nielsen – Chief Corporate Affairs Officer

Lasse Sandaker-Nielsen has extensive experience from international aviation, including as SVP Communications at Norwegian Air Shuttle and Chief Communications and Public Affairs Officer at Norse Atlantic Airways. Lasse has also worked as senior advisor at communications and public affairs agency First House, managing editor at TV2.no as well as project manager and desk journalist at online newspaper Nettavisen. Lasse holds a bachelors's degree in mass communication and English, and a master's degree in writing/journalism from Towson University in Maryland, USA

Appendix B: Board of Directors

Erik G. Braathen – Chairman of the board

Erik G. Braathen is the founder and chairman of Flyr. He has extensive experience from the airline business, including being the CEO and part owner of Braathens as well as the chairman of the board of Norwegian Air Shuttle until 2009.

Mr. Braathen is educated from the University of Washington and American Graduate School of International Management. Mr. Braathen has been a member of the board since 2021 and holds 23,051,250 shares in the company.

Paal Cronblad Wollan – Board member (employee elected)

Paal Wollan is a Manager Crew. He has been with Flyr since the start of operations and has more than 30 years of aviation experience from several airlines both in Europe and in the U.S.

Tord Meling – Board member

Tord Meling is a board member of Flyr and currently holds the position as investment director of Ojada AS. He brings over ten years of experience from Norwegian Air Shuttle, including close to six years as the head of aircraft financing. Mr. Meling has Master of Science in Business and Economics from the Norwegian School of Economics. Mr. Meling has been a member of the board since 2020 and holds 750,000 shares in the company.

Per Erik Åkerman – Board member (employee elected)

Per Erik Åkerman is a pilot and captain. He joined Flyr at the beginning of 2022 and has more than 30 years of aviation experience as a pilot for several airlines both in Europe and in the U.S.

Appendix C: Glossary

Term Description
AC Aircraft
ASK Available seat-kilometre
AOC Air operator certificate
API Application programming interface
ATC Air traffic control
CASK Costs per available seat-kilometre
CX platform Customer experience platform
EBIT Earnings before interest and taxes
EBITDAR Earnings before interest, taxes, depreciation, amortization, and rental costs
EBT Earnings before tax
FTE Full time equivalent
HQ Headquarter
LCC Low-cost carrier
LF Load factor
NDC New distribution capability
PASK Price per available seat kilometre
ULCC Ultra low-cost carrier