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Flyr AS — Investor Presentation 2022
Nov 3, 2022
3601_rns_2022-11-03_582c7399-87fe-4195-820f-d9555fef3841.pdf
Investor Presentation
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Q3 2022 3 November 2022
CEO | Tonje Wikstrøm Frislid CFO | Brede Huser
Important information and disclaimer
IMPORTANT NOTICE AND DISCLAIMER
This presentation (the "Presentation") has been prepared by Flyr AS (the "Company"). This Presentation has been prepared for information purposes only. This Presentation does not constitute or form part of an offer to sell or a solicitation to buy any securities in any jurisdiction.
This Presentation does not purport to contain a complete description of the Company or the market(s) in which the Company operates, nor does this Presentation provide an audited valuation of the Company. The analyses contained in this Presentation are not, and do not purport to be, appraisals of the assets, stock or business of the Company or any other person.
Certain statements in this Presentation are forward-looking statements. These can be identified by the fact that they use words such as "anticipate", "estimate", "expect", "project", "intend", "plan", "believe", "target", "may", "assume" and words of similar import. These forward-looking statements speak only as at the date of this Presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward-looking statements. None of the Company any of its directors, officers or employees provides any assurance that the assumptions underlying such forward-looking statements are free from errors nor does any of them accept any responsibility for the future accuracy of the opinions expressed in this Presentation or the actual occurrence of the forecasted developments described herein.
The information contained in this Presentation is furnished by the Company and has not been independently verified. No representation or warranty (express or implied) is made as to the accuracy or completeness of any information contained herein. None of the Company or any of its subsidiary undertakings or any such person's directors, officers, employees, advisors or representatives shall have any liability whatsoever arising directly or indirectly from the use of this Presentation. No reliance should be placed on, any information, including projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and, accordingly, none of the Company or any of its subsidiary undertakings or any such person's officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this Presentation.
This Presentation speak only as of its date, and the views expressed are subject to change based on a number of factors, including, without limitation, macroeconomic and equity market conditions, investor attitude and demand, the business prospects of the Company and other specific issues. This Presentation and the conclusions contained herein are necessarily based on economic, market and other conditions, as in effect on, and the information available to the Company as of, its date. All information in this Presentation is subject to updating, revision, verification, correction, completion, amendment and may change materially and without notice. The Company undertakes no obligation to update this Presentation unless required by law. The information contained in this Presentation should be considered in the context of the circumstances prevailing as of its date.
Neither this Presentation nor the information contained herein is being issued, and nor may this Presentation nor the information contained herein be distributed, directly or indirectly, to or into any jurisdiction in which such issuance and/or distribution would be unlawful.
This Presentation is subject to Norwegian law and any dispute arising out of or in connection with this Presentation is subject to the exclusive jurisdiction of the Norwegian courts with Oslo District Court as legal venue.
Strong operational performance despite macroeconomic headwinds
Quarter highlights
- Revenue of NOK 610 million, 80% increase compared to the previous quarter
- Load factor of 80% in Q3 (81% in October 2022)
- On-time performance of 74% (95% of flights delayed by less than one hour)
- 36 FTEs per aircraft lower than key competitors
- High customer satisfaction, positive customer feedback
- Continued strong demand for European leisure destinations
- Two brand-new Boeing 737-8 aircraft entered the fleet
- Operating result (EBIT) of NOK -232 million: Q3 earnings impacted by macroeconomic uncertainty, a weak NOK, high jet fuel prices and lowerthan-expected load factor on Norwegian domestic routes having introduced significant capacity (which takes time to absorb)


Regularity Punctuality
Subsequent events
- Winter schedule reduction initiated on 4 October 2022
- Share issue announced this morning


Table of contents
Financials
Revised business plan
Closing remarks
Appendix
Revenues up 80% from combination of increased production, increased load factor, increased yield and increased ancillary per passenger

• Ancillary revenue up 66% from the previous quarter driven by a 41% increase in guest count (from 475k in Q2 to 667k in Q3) and an 18% increase in spend per guest (up from NOK 33
• Net financial items includes a non-cash USD effect on
in Q2 to NOK 39 in Q3)
2
4
Passenger revenue
1
3

Unit cost by component

Ticket revenue up 84% from the previous quarter driven by:
- Production growth (ASK): Up 41% from Q2 (from 831 million in Q2 to 1,170 million in Q3)
- Improved load factor: Up 11 p.p. from Q2 (from 69% in Q2 to 80% in Q3)
- Improved yield: Up 12% from Q2 (from 0.58 in Q2 to 0.66 in Q3)
Unit cost down 3% in Q3 driven by:
- Unit personnel expenses up from NOK 0.07 to NOK 0.09 primarily due to delayed aircraft delivery from Boeing
- Unit fuel cost down 3% primarily due to lower average cost of jet fuel
- Other operating expenses per unit produced down 22% due to increased scale on fixed cost base
revaluation of aircraft lease liabilities of NOK -207 million
Positive momentum with lean and highly efficient organization
Proven cost structure at a significantly smaller scale than key competitors

Source: Annual and quarterly reports, monthly traffic figures 1 Displayed revenue does not include Other revenues (amounted to NOK 6.1m as per YTD Q2 2022) 6
Negative cash flow from operating activities of NOK 86m in the quarter

Legacy free balance sheet with significant off-balance sheet assets
Balance sheet
| (1,000 NOK) | Q3 2022 | Q2 2022 |
|---|---|---|
| Intangible assets | 49,252 | 46,309 |
| Right of Use assets | 1,849,134 | 1,425,807 |
| Other non-current assets | 51,528 | 43,548 |
| Non-current assets | 1,949,913 | 1,515,665 |
| Trade receivables | 277,002 | 454,787 |
| Other current assets | 99,439 | 80,910 |
| Cash and cash equivalents | 153,771 | 306,519 |
| Current assets | 530,211 | 842,215 |
| Total assets | 2,480,125 | 2,357,880 |
| Equity | (450,292) | 7,834 |
| Non-current lease liabilities | 1,972,456 | 1,391,531 |
| Provisions | 30,054 | 20,539 |
| Non-current liabilities | 2,002,510 | 1,412,070 |
| Ticket liabilities | 287,137 | 470,612 |
| Current lease liabilities | 287,266 | 213,481 |
| Trade liabilities | 115,831 | 114,766 |
| Other current liabilities | 237,672 | 139,118 |
| Current liabilities | 927,906 | 937,977 |
| Total equity and liabilities | 2,480,125 | 2,357,880 |
- 2 additional aircraft received in Q3, increasing lease liabilities by NOK 483 million in the quarter
- Equity at NOK -450 million at the end of the quarter
- Negative non-cash USD effect on aircraft leases1 : NOK 207 million in quarter – NOK ~330 million in total
- Significant unquantified off-balance sheet items, including:
- Favourable aircraft lease contracts
- Developed IT and brand
- Deferred tax asset
Impact on aircraft lease liability from change in USD/NOK


Table of contents
Financials

Revised business plan
Closing remarks
Appendix
Flexible revised business model and strategy to mitigate seasonal risk
| A | Own route network | B | Other revenue streams | ||||
|---|---|---|---|---|---|---|---|
| International vs. domestic routes • Focus on higher margin European holiday destinations in 2023 with frequency ranging from daily to twice weekly and timetables tailored to leisure travellers |
Tour operators | • Able to accommodate tour operator flight schedule due to dynamic approach to own route program • Competitive pricing based on highly efficient cost base • Able to ensure high regularity and low risk of industrial action • Strong relationships with all major Scandinavian tour operators |
|||||
| Route focus | • Limited domestic offering during winter 2023 with frequencies mainly from Oslo to Bergen and Trondheim on Fridays and Sundays • Opportunistic and agile approach to domestic routes beyond 2023 Dynamic supply in line with seasonal demand |
Ad-hoc charters | • Operational flexibility, and ability to tailor product to customer expectations • Competitive pricing based on highly efficient cost base • Partnerships with brokers under development • Long-term goal of securing direct contracts with airlines |
||||
| • Ramp-up own route network ahead of European summer to capitalize on strong demand for flights to Southern Europe • Reduce own route network during winter low season to preserve cash and free up capacity for wet lease operations in other parts of the world |
Wet lease1 | • Long-term agent and airline partnerships in the Americas under development – Global shortage of crew and aircraft • Able to accommodate client needs through operational flexibility • Able to price services at competitive levels due to 1) AC lease contracts at pandemic price level, 2) favourable pilot and crew salary levels compared to levels observed North America, 3) few wet lease providers with fuel efficient 737 MAX in fleet |
|||||
| Our core strategy | Meet seasonal demand | Our operational flexibility |
is to serve our guests on our own route network, while simultaneously taking advantage of all reasonable prospects for supporting revenues on an opportunistic basis
by taking advantage of markets with seasonality patterns that differ from the Nordics
allows us to shift capacity rapidly between revenue streams when required, with an ideal planning horizon of 4 to 6 months
Clear message from our customer base – "Best I have ever experienced from an airline"
Our professional and happy crew and customer care specialists provide a customer experience that truly differentiates us from our Nordic and European counterparts – "Happy colleagues, happy guests"
Customer experience
Easy and flexible LCC product with complimentary beverages (water, coffee and tea) and world class customer care


- Easy and flexible product easiest booking process in the world?
- Complementary water, coffee and tea on all flights
- Top management take regular part of day-to-day operations
- Administrative employees hands-on when required (e.g., during peak demand summer 2022 to minimize disruptions and maximize on-time performance)
- Customer care situated at HQ in Oslo, Norway
- Sick leave rates well below industry average despite high pilot and crew utilization
- Strong union relationships with low risk of industrial action
«Incredible service, wholehearted and happy cabin crew – such a fun flight!»
Customer Service

- Top ranked among main competitors in the customer service award held in Norway1 , with 81.6 points out of 100
- HSMAI2 granted Flyr an honours award
- Average guest satisfaction score of 86% so far in 2022



1 Kundeserviceprisen 2022, 2 Hospitality Service Management Association International
Proof of concept demonstrated through strong positive momentum in brand awareness and market share
Flyr well received in the Norwegian air travel market
Overall brand awareness

- Total Flyr brand awareness in Norway is estimated at 83.1% in September 2022
- At the same time, unaided brand awareness is estimated at 56.2% (up from 39.9% as per year-end 2021)

0
5
10
Flyr is reported as "Top of Mind" among 17% of respondents, only slightly behind Norwegian at 18%
modern
Steady, positive trends on brand awareness, preference and associations such as 'Easy', 'Flexible', and 'Value for money' (refer to appendix E for more details)
Market share increasing steadily on operated routes1


- Majority of market share claimed through own distribution (flyr.com).
- Significant untapped potential from distribution via travel agencies (on-line in August/September)
- Spike in market share in July driven by the SAS pilot strike
0
100
200
300
400

Association: Modern

Source: SSB, Avinor, Flyr 1 Market shares estimated based on PAX reporting from Avinor on routes operated by Flyr where there are two or more other competing airlines 12
The business plan assumes an average load factor in line with levels achieved from Jun22 to Oct22 (80-90%)
60%
80%
40%
20%
Historical and forecast seat capacity and load factor (Flyr total)
Seat capacity and load factor (%)1
Seat capacity (000')
250
350
100 50
150
200

Domestic vs. International seat capacity

Historical load factors on key routes to be flown going forward
| 3 | Aug21 | Sep21 | Oct21 | Nov21 | Dec21 | Jan22 | Feb22 | Mar22 | Apr22 | May22 | Jun22 | Jul22 | Aug22 | Sep22 | Oct22 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South of Spain |
37% | 54% | 86% | 73% | 45% | 60% | 75% | 75% | 67% | 72% | 84% | 94% | 76% | 85% | 91% |
| City | 12% | 28% | 60% | 64% | 50% | 46% | 72% | 57% | 60% | 60% | 81% | 93% | 75% | 78% | 83% |
| Domestic | 41% | 37% | 50% | 49% | 43% | 50% | 60% | 50% | 62% | 60% | 82% | 90% | 60% | 55% | 64% |
South of Spain: Oslo to Alicante, Malaga and Las Palmas, Trondheim to Alicante, Bergen to Alicante City: Oslo to Barcelona, Nice, Rome, Paris, Brussels, Berlin
Domestic: Oslo to Bergen and Trondheim
Seat capacity and load factor in the revised business plan
The left-hand charts show Flyr's historical load factor together with historical and forecast seat capacity, while the above table shows historical load factors for the key route areas that are to be flown going forward1 .
- o It is Flyr's expectation that load factors on the portfolio of routes to be flown going forward will stabilize around 80-90% year-over-year. This expectation is in line with the load factors observed by Flyr historically. 1
- o The dip in average load factor observed in August and September 2022 is primarily a result of having introduced significant capacity to the Norwegian domestic market to claim market share. This strategy was reversed in October 2022 with full effect from November 2022. 2
- o Flyr entered the market in Q3 2021 and has from this point up until September 2022 introduced significant capacity to the market. The stable growth in load factors on these routes since market entry is primarily a result of increased brand awareness, establishing Flyr as an attractive alternative to the incumbent market participants. 3
The business plan assumes an average net air fare level in line with that achieved from Jun22 to Oct22, with increasing travel agency distribution providing up-side potential
536
Sunday
0
500
85%
Historical average net air fares - Key routes going forward Hist. avg. net air fare1 1 and load factor - Key routes going forward
Avg. net air fare and load factor - International2,3 1
Monday
Avg. net air fare and load factor - Domestic1,4
65%
Thursday
74% 72%
Friday
Saturday

Sold PAX by distribution channel (Sep-Oct 2022)5 2

| Aug21 | Sep21 | Oct21 | Nov21 | Dec21 | Jan22 | Feb22 | Mar22 | Apr22 | May22 | Jun22 | Jul22 | Aug22 | Sep22 | Oct22 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South of Spain |
505 | 770 1,240 | 946 | 838 | 702 | 894 | 811 1,342 | 903 1,146 1,850 1,222 1,194 1,646 | ||||||||
| City | 495 | 526 | 712 | 560 | 652 | 820 | 573 | 486 | 937 | 757 | 759 1,194 | 792 | 794 | 903 | ||
| 1,500 | Domestic | 310 | 418 | 431 | 315 | 262 | 238 | 361 | 354 | 390 | 400 | 413 | 457 | 428 | 417 | 456 |
South of Spain: Oslo to Alicante, Malaga and Las Palmas, Trondheim to Alicante, Bergen to Alicante City: Oslo to Barcelona, Nice, Rome, Paris, Brussels, Berlin Domestic: Oslo to Bergen and Trondheim
Average net air fare
- o The upper left charts show intra-week average daily net air fares and load factors on Flyr's key international and domestic routes going forward in the period June to October 2022 1
- o Flyr's route network in the revised business plan is to a large extent focused on international leisure destinations where average net air fare levels in the period June to October 2022 have been around or well above NOK 1,000
- o The revised business plan also includes certain domestic week-end routes from Oslo to Bergen and Trondheim (Fridays and Sundays), which have shown healthy average net air fare and load factor levels historically
Sales channels
- o The lower left chart shows share of seats sold through own direct and third-party distribution channels 2
- o Most third-party distributors came online this fall (e.g., TravelFusion, which came online from 20. September, and now makes up ~60% of third-party sales)
Source: Monthly traffic figures, Flyr Forecast Model, Flyr data warehouse
1 Net air fare excluding taxes, fees, etc. 2 Calculated for the period June to October 2022, 3 Key international routes going forward (South of Spain + City), 4 Oslo to Bergen and Trondheim, 5 Data available from 6 September 2022

Table of contents
Financials
Revised business plan

Closing remarks
Appendix
Priorities going forward
- Deliver on the revised business plan: Continue to build on our strong position within leisure – we are here to stay!
- Take care of our colleagues through the winter and prepare for the spring 2023 ramp-up
- Maintain current efficiency levels to ensure competitiveness on core operations. Unit cost going forward will depend on number of aircraft in production.

Appendices
Appendix A: Senior management team

Tonje Wikstrøm Frislid – Chief Executive Officer
Tonje Wikstrøm Frislid became Flyr's CEO in April 2021. She came from her job as unit director in Coor. Wikstrøm Frislid has previously worked for Unibuss and the airline Norwegian. Tonje has a study background in economics, political science and international communication

Brede Huser – Chief Financial Officer
Brede Huser started as Flyr's CFO when Flyr was established. Brede has more than 19 years of experience from the airline Norwegian, where in the period 2006 - 2015 he held leading positions in the finance department before he in 2015 became CEO of Norwegian Reward AS. Before joining Norwegian, Brede worked in finance at Orkla, Arthur Andersen and Ernst & Young.

Thomas Ramdahl – Chief Commercial Officer
Thomas Ramdahl started as Flyr's CCO when Flyr was established. He came from his job as sales director at Høegh Autoliners. Ramdahl previously had more than 20 years of experience from the aviation industry in Norway, and most recently as Chief Commercial Officer of the airline Norwegian from 2014 until he joined Høegh.

Alf Sagen – Chief Information Officer
Alf Sagen started as Flyr's CIO when Flyr was established. He has worked as a consultant with various airlines, airports and suppliers in the aviation industry for 24 years and managed the Nordic division of IT services company Nagarro. Sagen participated in setting up airline Norwegian in 2002 and held different roles in the company, including development of the "ticketless" solution.

Asgeir Nyseth – Chief Operating Officer
Asgeir Nyseth has worked as COO in Flyr since 2020, he has more than 40 years aviation industry experience. Before joining Flyr, he was director and accountable manager of Babcock Scandinavian Air Ambulance Norway and Sweden. He also has extensive experience from the airline Norwegian, including as COO for the Norwegian group and as CEO for Norwegian Long Haul AS, Norwegian Air UK Ltd. and Norwegian Air International Ltd. Asgeir also has a background from Lufttransport where he was CEO before joining Norwegian.

Frode Berg – Chief Legal & Strategy Officer
Frode Berg has been part of Flyr since 2020. Before joining Flyr he held the position as Chief Legal Officer of the airline Norwegian in addition to directorships in several subsidiaries in the Norwegian group. Berg has also been a partner in the law firm Simonsen Vogt Wiig in Oslo. Frode studied law and economics at the University of Tromsø and has a Master of Laws (LLM) from the University of Cambridge.

Bjørn Erik Barman-Jenssen – Chief Ground Operations Officer
Bjørn Erik Barman-Jenssen has been with Flyr since its establishment. He came from the job as EVP Operational Development in the airline Norwegian. Bjørn Erik has solid aviation professional experience, with over 33 years in the industry. In addition to Norwegian, he has worked in both Braathens and SAS. Bjørn Erik established Norwegian Cargo AS and Red Handling and has, in addition to other positions, held the role of CEO of Norwegian Air Resources AS.

Lasse Sandaker-Nielsen – Chief Corporate Affairs Officer
Lasse Sandaker-Nielsen has extensive experience from international aviation, including as SVP Communications at Norwegian Air Shuttle and Chief Communications and Public Affairs Officer at Norse Atlantic Airways. Lasse has also worked as senior advisor at communications and public affairs agency First House, managing editor at TV2.no as well as project manager and desk journalist at online newspaper Nettavisen. Lasse holds a bachelors's degree in mass communication and English, and a master's degree in writing/journalism from Towson University in Maryland, USA
Appendix B: Board of Directors
Erik G. Braathen – Chairman of the board
Erik G. Braathen is the founder and chairman of Flyr. He has extensive experience from the airline business, including being the CEO and part owner of Braathens as well as the chairman of the board of Norwegian Air Shuttle until 2009.
Mr. Braathen is educated from the University of Washington and American Graduate School of International Management. Mr. Braathen has been a member of the board since 2021 and holds 23,051,250 shares in the company.
Paal Cronblad Wollan – Board member (employee elected)
Paal Wollan is a Manager Crew. He has been with Flyr since the start of operations and has more than 30 years of aviation experience from several airlines both in Europe and in the U.S.
Tord Meling – Board member
Tord Meling is a board member of Flyr and currently holds the position as investment director of Ojada AS. He brings over ten years of experience from Norwegian Air Shuttle, including close to six years as the head of aircraft financing. Mr. Meling has Master of Science in Business and Economics from the Norwegian School of Economics. Mr. Meling has been a member of the board since 2020 and holds 750,000 shares in the company.
Per Erik Åkerman – Board member (employee elected)
Per Erik Åkerman is a pilot and captain. He joined Flyr at the beginning of 2022 and has more than 30 years of aviation experience as a pilot for several airlines both in Europe and in the U.S.
Appendix C: Glossary
| Term | Description |
|---|---|
| AC | Aircraft |
| ASK | Available seat-kilometre |
| AOC | Air operator certificate |
| API | Application programming interface |
| ATC | Air traffic control |
| CASK | Costs per available seat-kilometre |
| CX platform | Customer experience platform |
| EBIT | Earnings before interest and taxes |
| EBITDAR | Earnings before interest, taxes, depreciation, amortization, and rental costs |
| EBT | Earnings before tax |
| FTE | Full time equivalent |
| HQ | Headquarter |
| LCC | Low-cost carrier |
| LF | Load factor |
| NDC | New distribution capability |
| PASK | Price per available seat kilometre |
| ULCC | Ultra low-cost carrier |