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FARCENT — Investor Presentation 2021
Dec 22, 2021
51907_rns_2021-12-22_8c3bae48-6a9f-456e-a379-d42f8dc88684.pdf
Investor Presentation
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Farcent 1730.TW Investor Conference December 22, 2021
Disclaimer Statement
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This presentation contains "forward-looking statements” which may include projections of future results of operations, financial condition or business prospects based on our own information and other sources.
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Our actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward-looking statements for a variety of reasons, including but not limited to market demand, price fluctuations, competition, international economic conditions, supply chain issues, exchange rate fluctuations and other risks and factors beyond our control.
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The forward-looking statements in this release reflect the current belief of Farcent as of the date of this release. Farcent undertakes no obligation to update these forward-looking statements for events or circumstances that occur subsequent to such date.
Table of Contents
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Financial update
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Competitive advantage
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Development strategy
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ESG / Corporate social responsibility
Table of Contents
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Financial update
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Competitive advantage
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Development strategy
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ESG / Corporate social responsibility
1~3Q2021 Financial Result
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NT$K Q3 QoQ YoY Q1~Q3 YoY
Net Sales 777,512 34% -5% 2,258,140 1%
COGS 441,871 45% -2% 1,253,996 5%
GP 335,641 23% -8% 1,004,144 -3%
GP% 43.2% 44.5% -0.4ppt
OPEX 245,609 13% -16% 740,371 -6%
OP 90,032 63% 23% 263,773 5%
Net Income 80,788 55% -53% 229,859 -31%
EPS 1.20 64% -53% 3.32
Number of shares 63,233,900
ROE 13%
Debt Ratio 29%
Cash on hands 574,475 -7%
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YTD 2021 TW OBN sales +4% YoY
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Growing amid Covid-19 lockdown
2,500 7%
6% 6%
2,000
5%
1,500
4%
4%
3%
3%
1,000 3% 3%
2% 2% 2% 2%
2% 2%
500
1%
1%
- 0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2020 2021 YoY
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Focused on brand value creation
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OBN: Continual focus and growth 3Q/2021
3,000,000
2,500,000
2,000,000 28%
1,500,000
56%
1,000,000
16%
500,000
0
2014 2015 2016 2017 2018 2020 3Q/2021
Air care Dehumidifier Cleaning Air care Dehumidifier Cleaning
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Multiple engines
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Growing bargain power
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 3Q/2021
Dealership TW OBN Overseas
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Sustainable growth
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Farcent Group sales trend
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 3Q/2021
Dealership TW OBN Overseas
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Rising Return
Margin Performance
Stable dividend payout
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50% 6 45%
5.51
5.37
45%
40%
4.96
5
40%
35%
35%
4 3.76 30%
3.5
30% 3.32
3.04 3.13 25%
25% 3 2.73
20%
20% 19% 21% 21% 2.14 2.18 2.27
2
15% 14% 16% 15% 13% 2 1.7 15%
13%
10% 11% 10% 10% 12% 10% 12% 10%
9%
8% 1
5% 5%
0% 0 0%
2014 2015 2016 2017 2018 2019 2020 2021/Q3 2014 2015 2016 2017 2018 2019 2020 2021/Q3
GM OPM ROE EPS Cash div per share Debt Ratio
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Table of Contents
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Financial update
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Competitive advantage
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Development strategy
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ESG / Corporate social responsibility
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Farcent Brands
香氛品類 居家清潔品類 個人清潔 除濕品類 工具品類
廚具用品類 防蚊類
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Strengths – RD and marketing
花仙子於台灣家用品類擁有7個領導品牌:
| 類別 | 品類 | 市佔 地位 |
市場占有率* | |
|---|---|---|---|---|
| 居家環境 | 除溼劑 | #1 | 80% | |
| 香氛 | #1 | 52% | ||
| 清潔工具 | 靜電拖把及除塵紙 | #1 | 75% | |
| 旋轉拖把 | #1 | 80% | ||
| 黏塵滾輪拖 | #1 | 37% | ||
| 膠棉拖 | #1 | 36% | ||
| 浴廁清潔 | 浴廁清潔劑 | #1 | 37% |
*註:部分資料為尼爾森資料, 或者為通路銷售資料推估
Strengths –international sales network
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台灣全通路銷售,包含量販、超市、個人用品店、經銷及網路
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國際化的通路渠道:中國,泰國,馬來西亞,越南
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全集團品項數: 2,119 PCS
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全集團產品鋪貨店數: 33,317 店點(參考下表)
| Outlets | Taiwan | China | Oversea | Total |
|---|---|---|---|---|
| Hyper | 210 | 2,112 | 66 | 2,994 |
| PCS | 3,306 | - | 550 | 3,856 |
| CVS | 7,284 | 1,783 | 12,237 | 21,304 |
| GT | 2,701 | 1,744 | 686 | 5,131 |
| EC | 21 | 6 | 5 | 32 |
| Total | 13,528 | 5,645 | 14,617 | 33,137 |
Table of Contents
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Financial update
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Competitive advantage
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Development strategy
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ESG / Corporate social responsibility
Post pandemic strategy
Supply chain management and cost saving
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Back-up suppliers
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Inventory dynamics control
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Diversifying production site and increasing outsourcing
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Product design change and replace materials
Product development
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Focusing on hygiene and environmental friendly feature
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Product upgrade and differentiation
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NPD (personal care, repellent, etc.)
Sales channel strategy
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Omni channels
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EC opportunity
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Optimize expensing
Air Freshener Series upgrade
去味大師-竹木香系列 榮獲2021年金點設計獎
網紅設計師聶永真跨界合作
Natural Detergent Series upgrade
New Product-Mop Series co-branding with VOGUE
時尚媒體VOGUE 25週年環保愛地球聯名款 減塑!省水!包材再生!時尚美型!
New Product – mosquito repellent
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Growth Opportunity – TW EC
%
32 %
↑
29 %
↑
61 %
↑
2017 2018 2019 2020 2021
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EC strategy
花仙子品牌日 名人/KOL直播.團購帶購 社群曝光x 話題聯名商品
Table of Contents
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Financial update
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Competitive advantage
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Development strategy
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ESG / Corporate social responsibility
ESG – involve in product design
Decomposable ingredients over 95%.
ESG – involve in supply chain and marketing
Recycled material in existing packaging
Disadvantaged children care program
ESG – Farcent Foundation Our vision and focus:
ESG – Farcent Foundation
2015~2021 donation: NT$ 25,691,259 元
Building disadvantaged child care network.
Sponsored 10 schools and
NGO a year.
ESG – Farcent Foundation
Host hometown arts and humanities education activities
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Involved 15 schools every year.
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• Accumulated participants: 5,588
★ 花蓮縣徐榛蔚縣⾧致贈感謝狀予 花仙子蔡心心董事⾧
ESG – Farcent Foundation Environmental Education & Sustainable Development.
Yr2020~2021
• 20 environmental education lectures with 2,488 people participated.