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Exasol AG — Investor Presentation 2021
Sep 21, 2021
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Investor Presentation
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EXASOL H1 2021 RESULTS

Earnings Call H1 2021 Results
September 21, 2021
Disclaimer
This presentation contains future-oriented, forward-looking statements ("Forward-looking Statements"), estimates, opinions, projections and forecasts representing the current assessments and views with respect to anticipated future performance of Exasol AG. These assessments, views and Forward-looking Statements are subject to changes. There are uncertain conditions that are for the most part difficult to predict and are beyond the control of Exasol AG. Exasol AG is not under any obligation to publish any information resulting in changes in framework conditions or to publish revised information.
The information in this presentation as well as the Forward-looking Statements are of preliminary and abbreviated nature and may be subject to updating, revision and amendment, and such information may change materially. Neither Exasol AG nor any of its directors, officers, employees, agents or affiliates undertakes or is under any duty to update this presentation or to correct any inaccuracies in any such information which may become apparent or to provide any additional information.
The Forward-looking Statements can be identified by the use of forward-looking terminology, including the terms "believes", "estimates", "anticipates", "expects", "intends", "aims", "plans", "predicts", "may", "will" or "should" or, in each case, their negative, or other variations or comparable terminology. These Forward-looking Statements include all matters that are not historical facts. They appear in a number of places throughout this presentation and include statements regarding Exasol's intentions, beliefs or current expectations concerning, among other things, Exasol's prospects, growth, strategies, the industry in which it operates and potential or ongoing acquisitions. By their nature, Forward-looking Statements involve significant risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Forward-looking Statements should not be read as guarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved.

- CEO at Exasol AG since July 2013
- Responsible for the strategic direction of the company, as well as growing the business internationally
Aaron Auld, CEO Jan-Dirk Henrich, CFO/COO
- CFO/COO at Exasol AG since September 2021
- Responsible for finance related departments including Accounting, Controlling, Legal/Compliance and Investor Relations as well as Human Resources
Topics for today
-
- Outlook
- 4. Q&A
Business Performance H1 2021
by Aaron Auld, CEO
H1 2021 Overview
FINANCIALS
- ARR growth of +27.4% YoY to 26.5m EUR
- Revenue growth of +29.7% YoY to 13.1m EUR
- Adjusted EBITDA* of (14.1) €m vs. (1.8)m EUR in H1 2020
- Liquid funds of 46.6m EUR as of end June 2021
IN SUMMARY
- Exasol continues to grow by every metric
- Clear progress in all areas, including ability to win large international organizations
- SaaS on AWS (Exasol Cloud Performance Data Warehouse) ready for phased market release
- Cloud elasticity for Google and Microsoft (Q1/22)
- DWH automation project on track (H1/22)
- GTM teams and processes still forming
- New experienced leadership team in place
- Focus on GTM execution
* Adjusted by expenses from capital measures and obligations from share-based remuneration

Recap: Strategic goals for 2021
> +45%
ARR Outlook
> EUR 35 million
ARR Outlook
KEY PRIORITIES 2021
-
- Build out go-to-market machine
-
- Create unique performance brand
-
- Phased rollout of Cloud Performance DWH
-
- Prepare DWH Automation for market launch
-
- Build and professionalize 300+ person organization
ARR development lower than expected, but stable outlook for FY21

KEY DRIVERS
- Extended time-to-close for major customer projects (partly driven by COVID)
- Delayed go-to-market ramp-up
- Data-volume based model preventing faster adoption
OUTLOOK Q3/Q4
- Strong pipeline of possible deal closures by year-end
- Historically strong Q4 business
- Outlook of >35 €m ARR by year-end maintained
Recent customer wins
| Exas ol de live re d 10 0 x pe rformance incre as e ove r le gacy s ys te m |
|
|---|---|
| Us e d for financial re porting, cre dit rating, 3 60 ° cus tome r vie w. Re place d 20 TB Oracle s ys te m with option to e xpand to 50 - 10 0 TB |
|
| German Company with International Activities |
BI Acceleration for online DWH. Performance is business critical with fast-growing data volumes |
| Exas ol- bas e d s e lf-s e rvice re porting s ave s 3 6 hours pe r month compare d to le gacy s ys te m |
|
| Multinational In Chemical Industry |
Exas ol e nable s fas t data dis cove ry and "fre e s tyle analytics " on mas s financial data curre ntly re s iding in SAP BW on HANA and Hadoop |
Grow with our customers – increase the install-base
Strong retention and growth numbers with existing customers
- Customer lifecycle retention geared towards long-term relationships and mutual trust
- Customer churn –3% ARR. 97% renewal rate exemplifying indicator in the industry
- Evolving data strategies and performance requirements drove average >19% growth YoY with existing customers

Accelerating Amazon AWS Partnership

Building The Global Marketing Engine in 2021

BUILD THE GTM MACHINE
- Collaboration with leading full-service digital marketing agency to drive and deliver successful digital campaigns
- Hired specialized marketing talent to manage process and adopt know-how
- Optimizing our digital presence and SEO

DRIVE LEADS NOW
- Digital Marketing 2.0 with first set of endto-end campaigns, connecting across integration partner, tech partners and customer landscape
- Step-up Account Based Marketing: driving direct customer and sales engagement
- Partner with Sales and Partner teams to align on short- to long-term campaigns and offerings to drive strong Marketing Qualified Leads (MQLs)

OPTIMIZE FOR FY2022
- Execute website optimization roadmap to further enable best site experiences, allow for more cost-efficient leads driven by digital marketing campaigns and effective top of the funnel conversions with SaaS and product trials
- Continue to sharpen focus on specific verticals and sub-verticals
- Align joint approach with key partners (AWS, System Integrators, Google Cloud, etc.)
Continued coverage: (i) focused campaigns around BI Acceleration; ii) Industry Focus on Retail, FSI, Utilities, and Healthcare; iii) Diverse local, regional, and global Field Marketing Events
The making of a compelling brand
Focused earned brand credibility
- 5 well-received industry thought leadership initiatives launched in 2021
- 77% increase in global press coverage year over year
- Increased Share of Voice in online media in one year from 3% to 9%
- Share of Voice is ahead of SAP Hana and MemSQL (SingleStore)
- 119% increase in organic social media engagement on LinkedIn



DFB Technology partnership
- In 2020 Exasol became strategic technology partner of the German Football Association (DFB)
- Exasol on Amazon AWS outperformed all competition (Google, Oracle, and Snowflake)
- Jointly DFB, business partner Areto, and Exasol have implemented the "Global Database for German Football"
- DFB & Exasol partnership provides promotional rights for building brand awareness and direct marketing
Current European champion with a fast growing audience and
rising followers

High brand visibility with strong media
impact
The sleeping giant awakes with Exasol by his side



Solidified market position via analyst validation
- Forrester moved Exasol from contender to strong Performer in the latest Forrester Wave™: Cloud Data Warehouse, Q1 2021
- BARC graded Exasol as top ranked on Performance and Platform Reliability
- Continuous favorable market position with Dresner, G2 and Gartner. With Dresner continuing to position as top-performing Credibility Leader
- New release Exasol 7.1 once again outperforms all competitors in latest TPC-H 2021 (V3) benchmark reaching 22.664.825 queries per hour

Exasol Cloud Performance Data Warehouse aaS
Phased Launch beginning end of Q3
Exasol Cloud Performance DWH provides a new strategic growth platform to extend Exasol's existing volume-based model for faster adoption. This offering will kickstart Exasol's move towards a unique and comprehensive business model for evolving data strategies
Q3 2021 – 29th of September
• Private offer for existing customers and partners only
Q4 2021
• Full public availability with fully automated onboarding and self-service
Q1 2022
- Bold competitive offers to gain net new customers
- Enhance customer experience through continuous development
- Provide bridge to AWS Cloud aaS capabilities
Supporting growth through process and operations
- Achieved key security and quality ISO certifications with top results. Auditors found no gaps and had zero objections
- Professionalized employee onboarding, training and built new Sales Academy from ground up to accelerate know-how transfer for sales teams and ensure consistent messaging
- Launched enhanced customer support program adding new tiers for increased customer satisfaction
- U.S. support team footprint increased to enable direct coverage in U.S. time zone plus more comprehensive global support

ISO Certifications ISO/IEC 27001 and ISO 9001 successfully completed
"Whenever I run into a problem their customer service is always prompt and open about discussing and acting on it if it makes sense."
CSR & ESG activities significantly strengthened
CSR activities
- 2019 & 2020 Carbon Neutrality stamp
- Diversity & Inclusion Training & Education
- I Am Change Sustainability initiative
- Data Literacy Non-Profit Sponsorship
- UN Global Compact initiative Q4
ESG reporting
- New Investor Relations Webpage
- Expanded ESG scope in financial reports
- Ongoing dialogue with Rating Agencies

Headcount up 29%, driven by sales & marketing

KEY OBJECTIVES
- Continued focus on shaping an organization for sustainable growth
- Recruiting in 2021 highly focused on required key skills
- Further ramp-up will be based on progress on ARR
Financial Results H1 2021
by Jan-Dirk Henrich, CFO/COO
H1 2021 Financial Highlights
- Revenue growth of 30% YoY
- Adjusted EBITDA* of (14.1)m EUR vs. (1.8)m EUR in H1 2020
- Adjusted Operating Cashflow* of (11.5)m EUR vs. (1.7)m EUR in H1 2020
- Available liquid funds of 46.6m EUR at end H1 2021
- Equity ratio stays at >50%
* Adjusted by expenses from capital measures and obligations from share-based remuneration
Revenue by Region in €m

COMMENTS
- Stable revenue growth of 30% YoY
- Continued strong performance in core market DACH
- Delayed growth acceleration in strategic target markets US and UK
Adjusted EBITDA of (14.1) €m in H1 2021
Adjustments
| Profit and loss | H1 2021 | H1 2020 | |
|---|---|---|---|
| Revenue | 13.1 | 10.1 | 2.0 |
| thereof recurring revenue in % |
92% | 91% | 1%pt |
| Other operating income | 0.5 | 0.2 | 0.3 |
| COGS | (1.7) | (1.0) | (0.7) |
| Operating gross profit |
11.9 | 9.3 | 2.6 |
| Margin | 91% | 92% | (1%pt) |
| Capitalized own work | 1.2 | 0.9 | 0.3 |
| OPEX | (27.7) | (25.3) | (2.4) |
| EBITDA | (14.6) | (15.0) | 0.4 |
| Margin | (112%) | (148%) | 36%pt |
| Depreciation | (1.3) | (1.0) | (0.3) |
| Financial result | (0.1) | (0.2) | 0.1 |
| Taxes | (0.2) | (0.0) | (0.2) |
| Net loss | (16.2) | (16.2) | 0.0 |
| Adjusted EBITDA |
H1 2021 | H1 2020 | |
|---|---|---|---|
| EBITDA | (14.6) | (15.0) | 0.4 |
| + share-based remunerations |
0.5 | 10.1 | - |
| + expenses for capital measures |
0.0 | 3.1 | - |
| Adjusted EBITDA |
(14.1) | (1.8) | (12.3) |
| Margin | (108%) | (18%) | (90%pt) |
Increase in adj. Opex driven by personnel & marketing

Adjusted Operating Cash flow of (11.5) €m
| H1 2020 | |||
|---|---|---|---|
| Net loss | (16.2) | (16.2) | 0.0 |
| Operating cash flow | (20.2) | (4.8) | (14.4) |
|---|---|---|---|
| Investing cash flow | 19.0 | (1.2) | 20.2 |
| - thereof operational assets |
(2.6) | (1.2) | (1.4) |
| - thereof financial assets |
21.6 | 0.0 | 21.6 |
| Financing cash flow | (0.1) | 47.9 | (48.0) |
| Net increase/decrease in cash |
(1.3) | 41.9 | 43.2 |
| Adjusted operating cash flow |
H1 2021 | H1 2020 | ||
|---|---|---|---|---|
| Operating cash flow | (20.2) | (4.8) | (14.4) | |
| Adjustments | + cash flow from share based remunerations |
7.2 | 0.0 | |
| + cash flow for expenses from capital measures |
1.5 | 3.1 | ||
| Adj. Operating cash flow | (11.5) | (1.7) | (9.8) |
Liquid funds of 46.6 €m and Equity ratio of 52%
| In €m | H1 2021 | 2020 | |
|---|---|---|---|
| Fixed assets | 9.0 | 7.7 | 1.3 |
| Current assets and prepaid expenses | 52.1 | 74.4 | (22.3) |
| Liquid funds | 46.6 | 69.5 | (22.9) |
| In % of total assets |
76% | 85% | (9%pt) |
| Equity | 32.0 | 48.3 | (16.3) |
| In % of total assets |
52% | 59% | (7%pt) |
| Provisions | 17.8 | 27.2 | (9.4) |
| Liabilities and deffered taxes |
3.1 | 2.3 | 0.8 |
| Deferred income |
8.1 | 4.4 | 3.7 |
| Total assets and liabilties |
61.0 | 82.1 | (21.1) |
Overall CFO/COO priorities and focus of first 100 days

Internal IR capabilities strengthened with new Head of IR

15 years of IR experience in SDAX and TecDAX listed companies, including:
Head of Investor Relations signed
last week, will join Jan. 1, 2022
… 9 years in corporates with growth-driven equity stories
… 2 years in B2B software environment
Remaining financial calendar 2021
Trading Statement 9M 2021 4 Nov 2021
Deutsche Börse Eigenkapitalforum Analyst Conference 24 Nov 2021 | Frankfurt am Main

Outlook
by Aaron Auld, CEO
Dynamic Data Analytics platform optimization
Exasol Performance Bridge to the Cloud
| Flexibility in data-analytics | Comprehensive solution for customers' agile data strategies |
Unique Proposition In concept |
||
|---|---|---|---|---|
| architecture and enable migration from on-prem towards cloud |
Agile Proposition In progress |
Scaling across (multiple) clouds and/or on-prem with single analytical DB |
||
| Enterprise & digital natives with highly operationalized analytical use cases |
Extended Proposition In progress |
Flexible deployments based upon evolving use cases |
technology: making optimal use of the benefits of each platform depending upon the |
|
| Value Position Exasol Today |
Introduce cloud-first & usage based deployment model |
individual use-cases | ||
| Accelerate & unlock analytics with unmatched speed & TCO |
||||
| Where we are | Our direction | |||
| • On-prem/cloud solution for high-impact production and legacy performance use cases • A highly automated production system |
• AWS Cloud Performance Warehouse (SaaS) Q3'21 • GCP & Azure elasticity w/ Exasol 8.0 Q1'22 • Datawarehouse & ETL automation (Yotilla project) Q1'22 |
• SaaS across major public cloud platforms • Automation tools and cost models to deploy and operate independent of infrastructure |
• Usage-based model for on prem deployments • Infrastructure aaS for short term legacy modernization • Seamless migration path from on-prem to multi-clouds & vice versa |
Exasol outlook for 2022
- Create lean and business-oriented organization geared towards 3-year plan, including effective reporting systems for reliable performance management, continuous change and value-driven improvements (Sep.-Dec. 2021).
- 2022 business objectives defined and all systems, metrics and reporting, including budget sign-off and commission plans in place by end of 2021.
- Total focus on execution and continue to build and refine GTM machine in line with strategic objectives and target markets.
- Continue to extend value proposition, including Cloud elasticity (GCP & Azure Q1/22) and multi-Cloud Performance DWH aaS (2022), automation tools and features.
- Work with partners, e.g. HPE, AWS, and SIs to build out ecosystem for cross-platform deployment and operations & bring "Exasol Performance Bridge to the Cloud aaS" business model to market.
