EQUIFAX INC — Director's Dealing 2016

Aug 15, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2016-08-11

Reporting Person: Smith Richard F (Director, Chairman and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-08-11	Common Stock	M	60000.0000	$37.5300	Acquired	264796.0000	Direct
2016-08-11	Common Stock	S	60000.0000	$132.8473	Disposed	204796.0000	Direct
2016-08-12	Common Stock	M	60000.0000	$37.5300	Acquired	264796.0000	Direct
2016-08-12	Common Stock	S	60000.0000	$132.4173	Disposed	204796.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-08-11	Stock Option/Right to Buy	$37.5300	M	60000.0000	Disposed	2021-04-29	Common Stock (60000.0000)	Direct
2016-08-12	Stock Option/Right to Buy	$37.5300	M	60000.0000	Disposed	2021-04-29	Common Stock (60000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	386.0000	Indirect
Common Stock	100000.0000	Indirect

Footnotes

F1: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $132.375 to $133.195, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $132.08 to $133.06, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F3: The option vested in three equal annual increments beginning on 4/29/2012.