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EQUIFAX INC Director's Dealing 2013

May 10, 2013

30136_dirs_2013-05-10_5eedd9b3-fe0b-4b6a-996b-f2565a63c69f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2013-05-09

Reporting Person: Adams J Dann (Pres-Wkfrc Sol)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-05-09 Common Stock M 6667.0000 $33.6000 Acquired 87860.0000 Direct
2013-05-09 Common Stock S 6667.0000 $63.3600 Disposed 81193.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2013-05-09 Stock Option/Right to Buy $33.6000 M 6667.0000 Disposed 2020-04-30 Common Stock (6667.0000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 372.0000 Indirect

Footnotes

F1: The shares were sold at prices ranging from $63.34 to $63.38. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in three equal annual increments beginning on 4/30/2011.