EQUIFAX INC — Director's Dealing 2013

Jul 29, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2013-07-26

Reporting Person: ADREAN LEE (CVP and CFO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-07-26	Common Stock	M	41000.0000	$28.8100	Acquired	145857.0000	Direct
2013-07-26	Common Stock	M	30000.0000	$37.5400	Acquired	175857.0000	Direct
2013-07-26	Common Stock	S	71000.0000	$61.7900	Disposed	104857.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2013-07-26	Stock Option/Right to Buy	$28.8100	M	41000.0000	Disposed	2014-04-24	Common Stock (41000.0000)	Direct
2013-07-26	Stock Option/Right to Buy	$37.5400	M	30000.0000	Disposed	2016-11-01	Common Stock (30000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	272.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $61.49 to $62.08. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in three equal annual increments beginning 4/24/2010.

F3: The option vests in four equal annual increments beginning on 11/01/06.