EQUIFAX INC — Director's Dealing 2010

Nov 1, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2010-10-29

Reporting Person: Loughran Joseph Michael III (Pres-Per Inf Sol)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-10-29	Common Stock	S	1500.0000	$32.8200	Disposed	35611.0000	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	248.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $32.81 to $32.83.