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ELECTRONIC ARTS INC. Director's Dealing 2010

Nov 12, 2010

30015_dirs_2010-11-12_2b36dadb-4cb3-4dc6-9d51-df7f38fe79bf.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ELECTRONIC ARTS INC. (ERTS)
CIK: 0000712515
Period of Report: 2010-11-10

Reporting Person: SMITH NANCY L (EVP, Global Publishing Org.)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-11-10 Common Stock A 110648 Acquired 155946 Direct
2010-11-10 Common Stock F 3861 $16.34 Disposed 152085 Direct
2010-11-10 Common Stock F 5284 $16.34 Disposed 146801 Direct
2010-11-10 Common Stock F 10609 $16.34 Disposed 136192 Direct
2010-11-10 Common Stock F 3026 $16.34 Disposed 133166 Direct
2010-11-10 Common Stock F 3922 $16.34 Disposed 129244 Direct
2010-11-10 Common Stock F 3714 $16.34 Disposed 125530 Direct
2010-11-10 Common Stock F 10542 $16.34 Disposed 114988 Direct
2010-11-10 Common Stock F 5792 $16.34 Disposed 109196 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-11-10 Restricted Stock Units $ D 65085 Disposed 2010-11-10 Common Stock (65085) Direct
2010-11-10 Restricted Stock Units $ D 45563 Disposed 2011-11-10 Common Stock (45563) Direct

Footnotes

F1: Represents vested restricted stock units released pursuant to Electronic Arts' offer to exchange described in Schedule TO-I, filed October 21, 2009 (the "Exchange Offer").

F2: Upon vesting, each restricted stock unit was converted into an equivalent number of shares of common stock.

F3: Includes 957 shares of common stock acquired under the Electronic Arts' 2000 Employee Stock Purchase Plan.

F4: Represents shares of common stock withheld for tax purposes upon the vesting of restricted stock units.

F5: Represents restricted stock units granted pursuant to Electronic Arts' offer to exchange described in Schedule TO-I, filed October 21, 2009 (the "Exchange Offer").

F6: Each restricted stock unit represents a contingent right to receive one share of Electronic Arts common stock.