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Demant Director's Dealing 2011

Dec 28, 2011

3360_iss_2011-12-28_dfc370d4-2fdd-448e-a9a7-eacec89dcc2a.pdf

Director's Dealing

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Company announcement no 201111 28 December 2011

Report on transactions with shares and related securities of William Demant Holding A/S by senior executives and persons/companies closely associated with these

Pursuant to section 28a of the Danish Securities Trading Act, William Demant Holding A/S shall make pub‐ lic transactions with shares and related securities of William Demant Holding A/S by senior executives and persons/companies closely associated with these.

The share purchases stated below were all made in connection with the concerned persons' participation in salary sacrifice schemes, which towardsthe end of 2010 were offered to all employeesin Danish Group companies. Binding registration for participation in these schemes was 8 December 2010.

Name NielsJacobsen
Reason/relation President & CEO
Issuer William Demant Holding A/S
ID code/ISIN DK0010268440
Description Shares
Transaction Purchase
Trading date 27 December 2011
Market NASDAQ OMX Copenhagen A/S
Number 2,249
Market value DKK DKK 1,024,590
Name Ole Lundsgaard
Reason/relation Board member
Issuer William Demant Holding A/S
ID code/ISIN DK0010268440
Description Shares
Transaction Purchase
Trading date 27 December 2011
Market NASDAQ OMX Copenhagen A/S
Number 137
Market value DKK DKK 62,576

Further information: Other contacts: Niels Jacobsen, President & CEO Stefan Ingildsen, SVP Finance Phone +45 3917 7100 Søren B. Andersson, VP IR

www.demant.com Morten Lehmann Nielsen, IR Manager