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DAKTRONICS INC /SD/ Director's Dealing 2010

Mar 23, 2010

32225_dirs_2010-03-23_778b61ff-b644-4c0a-8fff-1f3acc53413e.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DAKTRONICS INC /SD/ (DAKT)
CIK: 0000915779
Period of Report: 2010-03-22

Reporting Person: MORGAN JAMES B (Director, CEO & President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-03-22 Common Stock S 2269 $8 Disposed 1431161 Direct
2010-03-22 Common Stock S 2731 $8.0134 Disposed 1428430 Direct
2010-03-22 Common Stock S 4000 $7.85 Disposed 1424430 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 41554 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 8, 2010.

F2: The information in this report is based on a plan statement dated as of February 11, 2010.