DAKTRONICS INC /SD/ — Director's Dealing 2010

Mar 10, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DAKTRONICS INC /SD/ (DAKT)
CIK: 0000915779
Period of Report: 2010-03-09

Reporting Person: MORGAN JAMES B (Director, CEO & President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-03-09	Common Stock	S	1000	$8	Disposed	1462430	Direct
2010-03-09	Common Stock	S	1902	$7.84	Disposed	1460528	Direct
2010-03-09	Common Stock	S	2098	$7.8905	Disposed	1458430	Direct
2010-03-09	Common Stock	S	4000	$7.9	Disposed	1454430	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	41554	Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 8, 2010.

F2: The information in this report is based on a plan statement dated as of February 11, 2010.