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DAKTRONICS INC /SD/ Director's Dealing 2010

Jun 22, 2010

32225_dirs_2010-06-22_f18b321d-af98-49bc-b8ca-db7950062130.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DAKTRONICS INC /SD/ (DAKT)
CIK: 0000915779
Period of Report: 2010-06-21

Reporting Person: MORGAN JAMES B (Director, CEO & President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-06-21 Common Stock S 5000 $8.5022 Disposed 1408430 Direct
2010-06-21 Common Stock S 5000 $8.44 Disposed 1403430 Direct
2010-06-22 Common Stock S 400 $8.15 Disposed 1403030 Direct
2010-06-22 Common Stock S 1000 $8.11 Disposed 1402030 Direct
2010-06-22 Common Stock S 1100 $8.1 Disposed 1400930 Direct
2010-06-22 Common Stock S 2500 $8.09 Disposed 1398430 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 41554 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 21, 2010.

F2: The information in this report is based on a plan statement dated as of May 1, 2010.