DAKTRONICS INC /SD/ — Director's Dealing 2010

Jul 6, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DAKTRONICS INC /SD/ (DAKT)
CIK: 0000915779
Period of Report: 2010-07-06

Reporting Person: MORGAN JAMES B (Director, CEO & President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-07-06	Common Stock	S	500	$7.816	Disposed	1382930	Direct
2010-07-06	Common Stock	S	2000	$7.8	Disposed	1380930	Direct
2010-07-06	Common Stock	S	2500	$7.79	Disposed	1378430	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	42659	Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 21, 2010.

F2: The information in this report is based on a plan statement dated as of May 1, 2010.