Crayon Group Holding — M&A Activity 2015

Jul 14, 2015

Crayon Acquires leading US Software Licensing Experts

Crayon Acquires leading US Software Licensing Experts

Oslo, Norway- July 14th, 2015

Crayon is delighted to announce that it has

completed the acquisition of Colorado based volume

Licensing and software experts Software Wholesale

International (SWI) for an undisclosed sum. Founded

in 2003 SWI provide expert volume licensing, cloud

and software optimisation services to their

customers across North America from their locations

in Denver and Fargo. A Microsoft Gold Partner for

SAM and Volume Licensing and Microsoft Western

Region Partner of the year 2014, SWI are also

important partners for many of the leading software

publishers including Symantec, VMWare, Adobe and

McAfee.

Torgrim Takle, Crayon Group CEO commented "At Crayon

we are passionate about optimising our customers ROI

from complex technology. Critical to this is our

ability to serve our customers wherever they are

based and to assist them to fully leverage the

capabilities and opportunities that are being driven

by the cloud first, mobile first world. Software

Wholesale International brings expert volume

licensing and cloud optimisation support

capabilities to our customers in North American and

I am convinced that their addition to Crayon Group

will be great news for our customers, team and

technology partners"

Stuart Robertson, CEO at Software Wholesale

International commented "At SWI we have always

driven towards being the market leader in the

delivery of optimized software licensing solutions

for our customers and joining forces with Crayon

will allow us to fully achieve this goal. Working

with Crayon will enable us to deliver excellence in

Software licensing to organisations of all types and

sizes and more importantly enhance this with world

class IT solution services to further maximize our

customer's ROI from their technology investments. I

believe that SWI and Crayon are a perfect team and

together we will be able to materially accelerate

our ability to add incremental value to both our

customers and partners and provide a wide spectrum

of opportunities for our team.

ABOUT CRAYON

Crayon are the global leader in Software Asset

Management (SAM), Volume Licensing and associated

Consulting and Professional Services. A global top

10 Microsoft LSP and worldwide top 3 SPLA

distributor, Crayon are trusted advisors to the

world's leading organisations and help ensure our

clients truly optimise their licensing estate and

remain compliant in the new cloud first, mobile

first world.

The Company has over 800 employees and is

headquartered in Oslo, Norway with branches around

the world.

For additional information:

Mr. Ashley Gatehouse, Vice President Global

Marketing for Crayon Group -

ashley.gatehouse@crayon.com

Product or service names mentioned herein may be the

trademarks of their respective owners.