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COMSCORE, INC. Director's Dealing 2010

Sep 15, 2010

34642_dirs_2010-09-15_455d1feb-c34a-421e-8c87-d2d203c0a90f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2010-09-13

Reporting Person: Dale Gregory T (Chief Operating Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-09-13 Common Stock M 2700 $.25 Acquired 81673 Direct
2010-09-13 Common Stock S 2700 $19.2686 Disposed 78973 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-09-13 Common Stock $.25 M 2700 Disposed 2014-04-27 Common Stock (2700) Direct

Footnotes

F1: Shares disposed of pursuant to a 10b5-1 plan entered into in August 2009.

F2: Option grant 100% immediately vesting upon grant date of 4/28/04 for Grant ID#2037.