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COMSCORE, INC. Director's Dealing 2010

Aug 3, 2010

34642_dirs_2010-08-03_215ac818-1dec-4570-b221-fe9afb515e4b.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2010-08-02

Reporting Person: Abraham Magid M (Director, President & CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-08-02 Common Stock S 5000 $19.7444 Disposed 829347 Direct
2010-07-30 Common Stock F 344 $19.81 Disposed 102093 Indirect
2010-07-30 Common Stock F 695 $19.81 Disposed 828652 Direct
2010-08-03 Common Stock S 5000 $20.0521 Disposed 823652 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 581876 Indirect

Footnotes

F1: Shares disposed of pursuant to a 10b5-1 plan entered into in August 2009.

F2: Reporting person and spouse disclaim beneficial ownership of the such shares except to the extent of their respective pecuniary interest.