COMSCORE, INC. — Director's Dealing 2010

Jul 30, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2010-07-29

Reporting Person: Dale Gregory T (Chief Operating Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-07-29	Common Stock	S	2700	$19.0056	Disposed	79139	Direct
2010-07-29	Common Stock	M	2700	$.25	Acquired	81839	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-07-29	Incentive Stock Option Grant	$.25	M	2700	Disposed	2014-04-27	Common Stock (2700)	Direct

Footnotes

F1: Shares disposed of pursuant to a 10b5-1 plan entered into in August 2009.

F2: Option grant 100% immediately vesting upon grant date of 4/28/04 for Grant ID#2037.