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CD Projekt Investor Presentation 2021

Mar 30, 2021

5556_rns_2021-03-30_a504e76e-2c50-4df6-a4e4-0a6a2e4d0d9c.pdf

Investor Presentation

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CD PROJEKT Group Strategy Update

30 March 2021

This presentation was created by CD PROJEKT S.A. ("CD PROJEKT").

Data contained in this presentation is valid as of the day of its preparation. Consequently, this presentation will not be subject to changes, updates or modifications to account for events which might occur after this day.

The presentation outlines the activities of CD PROJEKT and the CD PROJEKT Group. It is purely informative in scope and should not be regarded as offering investment advice. Information contained in this presentation must not be construed as assurances, projections or forecasts regarding future accomplishments or earnings of CD PROJEKT or of the CD PROJEKT Group. This presentation does not constitute a complete or comprehensive financial or market analysis of CD PROJEKT or of the CD PROJEKT Group, and does not present a complete or comprehensive description of their current condition or outlook.

Although due diligence was applied in preparing this presentation, it may nevertheless contain ambiguities. Under no circumstances should this presentation be construed as a purchase recommendation, an invitation to subscribe to, or an offer to recommend purchase or subscription to any securities issued by CD PROJEKT.

The recipients of this presentation bear all responsibility for their own analyses and assessments regarding the status of the market as well as the condition and potential future earnings of CD PROJEKT which may be based on information contained herein. CD PROJEKT wishes to advise all parties accessing this presentation that the sole authoritative source of information concerning the Company's earnings, projections, events and indicators is represented by the current and periodic reports published by CD PROJEKT in the course of discharging its reporting obligations under Polish law.

This presentation is not to be circulated in territories and states where public circulation and sharing of information contained herein may be subject to legal restrictions. Parties accessing this presentation are advised to familiarize themselves with any such restrictions beforehand.

Legal Disclaimer

Presenting Team

Adam Kiciński

President, Joint CEO

Piotr Nielubowicz

Member of the Board, CFO

Michał Nowakowski

Member of the Board, SVP Business Development

Paweł Zawodny

Head of Production, CTO

Since 2002
Game development and publishing
~900 team members
Primary focus on AAA RPGs

Since 2008

Digital distribution

~200 team members

4100 games from 600 suppliers

Since 2018

Mobile game development

~50 team members

Primary focus on AAA mobile experiences

CD PROJEKT Group

4

Established and recognizable studio

Two unique franchises

Engaged community

Masterful storytelling

Direct connection to gamers

Online digital storefront

Accumulated cash and resources

World-class publishing

Our Core Strengths

Core values

Quality as our top priority

Passionate team as our greatest strength

Tolerance, fairness and openness at our heart

Independence

Gamer-centric approach

Mission

To create revolutionary story-driven RPGs, which go straight to the hearts of gamers from around the world

To be counted among the world's top three video game developers

To ensure a lasting place for our brands in the global popular culture

Mission and Values

Parallel AAA game development

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)

Online experience enriching our IPs. Gaming community built around GOG GALAXY

CD PROJEKT Strategic Development Framework

Parallel AAA game development by growing production throughput RED 2.0

Online experience enriching our IPs. Gaming community built around GOG GALAXY

CD PROJEKT Strategic Development Framework

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)

Scaling up our talent pool

Streamlining development process

Securing the quality of upcoming AAA content

Growing production throughput to enable parallel AAA game development

RED 2.0: Transforming and Powering Up for Growth

1 Non-player character

Transforming Development Process

Parallel AAA Development to Start in 2022

Marketing and PR campaigns will start closer to the actual launch

However, new projects might still be teased early on

Game communication will focus on more polished footage and demos

Moreover, showcases will be conducted on all platforms

Changing the Way we Communicate our Work

The Witcher: Monster Slayer

The Witcher 3: Next Gen update

Further development of GWENT

Patches and updates

Free DLCs1

Next Gen update

1 DLC – small additional content

Roadmap Update — 2021

Comfortable Open Empowering

Inclusiveness and diversity

Well-being

Bilateral internal communication

Barrierless environment

Ambitious projects

Personal development

Sustainable and Caring Work Environment

Increased Focus on Talent

We have just signed investment term sheet with Digital Scapes

Based in Vancouver, Canada

Trusted partner with skilled industry veterans

Actively on the Lookout for M&A Opportunities

Parallel AAA game development

CD PROJEKT Strategic Development Framework

Online experience enriching our IPs. Gaming community built around GOG GALAXY

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)

Extending the Reach of Our RPGs

Pure RPG

RPG with action elements

RPG with action and shooter elements

— ENHANCED EDITION —

Available now In the pipeline Long-term consideration

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Adjacencies

Selected franchise expansion examples

  • Release of The Witcher: Monster Slayer – AR mobile game
  • Cyberpunk: EDGERUNNERS CD PROJEKT RED and Studio Trigger anime to be aired on Netflix
  • Increased offer on merchandise of toys, gadgets, comics and apparel

Building Broader Franchises Based on Our Core

Actively Managing The Witcher Franchise Flywheel

Develop world-class AAA RPGs

Provide players with memorable experience

Expand into broader entertainment (e.g. TV series, music, merchandise) and co-ops with brands

Create and release incremental gaming content

50+ Million units sold of The Witcher saga

The Witcher The Witcher 2 The Witcher 3 + expansions

50+ Million units sold of The Witcher saga

Annual revenues at game release

— ENHANCED EDITION —

Flywheel Effect Brings Exponential Financial Benefits, as Proven by The Witcher

Develop world-class AAA RPGs

Provide players with memorable experience

Expand into broader entertainment

(e.g. TV series, music, merchandise) and co-ops with brands

Create and release incremental gaming content

13 Million games sold at launch

Updates and free DLCs1 in 2021

Next Gen release and free Next Gen update in H2 2021

Expansions in progress

Addition of online elements

Cyberpunk Flywheel Will Build on The Witcher Experiences

1 DLC – small additional content 22

CD PROJEKT Strategic Development Framework

Parallel AAA game development

Online experience enriching our IPs. Gaming community built around GOG GALAXY

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)

Going Online with Paced Approach

Develop technologies and expertise in sync with our new online philosophy

Games Tech & Expertise

Embed compelling and enriching online experiences into our upcoming games

Community

Create GOG GALAXY- -powered communities and connections with players within, across and beyond our games

Online gaming is essential to grow all our franchises

Thoughtful Financial Management

Self-financed development and strong financial backbone

M&A to bolster tech capabilities

Shareholder payouts when viable

2018 2019 2020 Q1-3

From To

Genre-blending with AAA RPG core

Single-player + online experience

Parallel IP development

Agile delivery

AAA + broad IP ecosystem (mobile, beyond gaming)

Team- and quality-focused

Focus on AAA RPG

Single-player

Sequential IP development

Waterfall development

AAA game-focused

Quality-focused

Our Transformation Journey

Expanded focus on team building, talent growth and technical excellency

Clear strategic goals to expand IP and reinvent ways of working

Strong financial backbone securing future development

CD PROJEKT Group Strategy Update: Key Takeaways

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