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CD Projekt — Investor Presentation 2021
Mar 30, 2021
5556_rns_2021-03-30_a504e76e-2c50-4df6-a4e4-0a6a2e4d0d9c.pdf
Investor Presentation
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CD PROJEKT Group Strategy Update
30 March 2021

This presentation was created by CD PROJEKT S.A. ("CD PROJEKT").
Data contained in this presentation is valid as of the day of its preparation. Consequently, this presentation will not be subject to changes, updates or modifications to account for events which might occur after this day.
The presentation outlines the activities of CD PROJEKT and the CD PROJEKT Group. It is purely informative in scope and should not be regarded as offering investment advice. Information contained in this presentation must not be construed as assurances, projections or forecasts regarding future accomplishments or earnings of CD PROJEKT or of the CD PROJEKT Group. This presentation does not constitute a complete or comprehensive financial or market analysis of CD PROJEKT or of the CD PROJEKT Group, and does not present a complete or comprehensive description of their current condition or outlook.
Although due diligence was applied in preparing this presentation, it may nevertheless contain ambiguities. Under no circumstances should this presentation be construed as a purchase recommendation, an invitation to subscribe to, or an offer to recommend purchase or subscription to any securities issued by CD PROJEKT.
The recipients of this presentation bear all responsibility for their own analyses and assessments regarding the status of the market as well as the condition and potential future earnings of CD PROJEKT which may be based on information contained herein. CD PROJEKT wishes to advise all parties accessing this presentation that the sole authoritative source of information concerning the Company's earnings, projections, events and indicators is represented by the current and periodic reports published by CD PROJEKT in the course of discharging its reporting obligations under Polish law.
This presentation is not to be circulated in territories and states where public circulation and sharing of information contained herein may be subject to legal restrictions. Parties accessing this presentation are advised to familiarize themselves with any such restrictions beforehand.
Legal Disclaimer
Presenting Team


Adam Kiciński
President, Joint CEO
Piotr Nielubowicz
Member of the Board, CFO


Michał Nowakowski
Member of the Board, SVP Business Development
Paweł Zawodny
Head of Production, CTO

| Since 2002 | |
|---|---|
| Game development and publishing | |
| ~900 team members | |
| Primary focus on AAA RPGs |

Since 2008
Digital distribution
~200 team members
4100 games from 600 suppliers
Since 2018
Mobile game development
~50 team members
Primary focus on AAA mobile experiences

CD PROJEKT Group
4

Established and recognizable studio

Two unique franchises

Engaged community


Masterful storytelling

Direct connection to gamers
Online digital storefront

Accumulated cash and resources
World-class publishing

Our Core Strengths


Core values
Quality as our top priority
Passionate team as our greatest strength
Tolerance, fairness and openness at our heart
Independence
Gamer-centric approach


Mission
To create revolutionary story-driven RPGs, which go straight to the hearts of gamers from around the world
To be counted among the world's top three video game developers
To ensure a lasting place for our brands in the global popular culture
Mission and Values

Parallel AAA game development

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)
Online experience enriching our IPs. Gaming community built around GOG GALAXY
CD PROJEKT Strategic Development Framework

Parallel AAA game development by growing production throughput RED 2.0


Online experience enriching our IPs. Gaming community built around GOG GALAXY
CD PROJEKT Strategic Development Framework

Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)



Scaling up our talent pool

Streamlining development process
Securing the quality of upcoming AAA content
Growing production throughput to enable parallel AAA game development
RED 2.0: Transforming and Powering Up for Growth

1 Non-player character
Transforming Development Process


Parallel AAA Development to Start in 2022

Marketing and PR campaigns will start closer to the actual launch
However, new projects might still be teased early on

Game communication will focus on more polished footage and demos
Moreover, showcases will be conducted on all platforms
Changing the Way we Communicate our Work

The Witcher: Monster Slayer
The Witcher 3: Next Gen update
Further development of GWENT
Patches and updates
Free DLCs1
Next Gen update
1 DLC – small additional content
Roadmap Update — 2021

Comfortable Open Empowering

Inclusiveness and diversity
Well-being
Bilateral internal communication
Barrierless environment
Ambitious projects
Personal development

Sustainable and Caring Work Environment

Increased Focus on Talent



We have just signed investment term sheet with Digital Scapes
Based in Vancouver, Canada
Trusted partner with skilled industry veterans
Actively on the Lookout for M&A Opportunities

Parallel AAA game development

CD PROJEKT Strategic Development Framework

Online experience enriching our IPs. Gaming community built around GOG GALAXY
Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)
Extending the Reach of Our RPGs

Pure RPG
RPG with action elements
RPG with action and shooter elements

— ENHANCED EDITION —


Available now In the pipeline Long-term consideration

| * |
|---|
| * |
| * |
Adjacencies
Selected franchise expansion examples
- Release of The Witcher: Monster Slayer – AR mobile game
- Cyberpunk: EDGERUNNERS CD PROJEKT RED and Studio Trigger anime to be aired on Netflix
- Increased offer on merchandise of toys, gadgets, comics and apparel

Building Broader Franchises Based on Our Core
Actively Managing The Witcher Franchise Flywheel
Develop world-class AAA RPGs


Provide players with memorable experience
Expand into broader entertainment (e.g. TV series, music, merchandise) and co-ops with brands

Create and release incremental gaming content


50+ Million units sold of The Witcher saga



The Witcher The Witcher 2 The Witcher 3 + expansions

50+ Million units sold of The Witcher saga
Annual revenues at game release
— ENHANCED EDITION —
Flywheel Effect Brings Exponential Financial Benefits, as Proven by The Witcher

Develop world-class AAA RPGs
Provide players with memorable experience
Expand into broader entertainment
(e.g. TV series, music, merchandise) and co-ops with brands


Create and release incremental gaming content
13 Million games sold at launch
Updates and free DLCs1 in 2021
Next Gen release and free Next Gen update in H2 2021
Expansions in progress
Addition of online elements
Cyberpunk Flywheel Will Build on The Witcher Experiences
1 DLC – small additional content 22



CD PROJEKT Strategic Development Framework



Parallel AAA game development
Online experience enriching our IPs. Gaming community built around GOG GALAXY
Franchise value creation through core gaming extensions (e.g. mobile), and partnerships (e.g. TV series, merchandise)

Going Online with Paced Approach
Develop technologies and expertise in sync with our new online philosophy
Games Tech & Expertise
Embed compelling and enriching online experiences into our upcoming games


Community
Create GOG GALAXY- -powered communities and connections with players within, across and beyond our games
Online gaming is essential to grow all our franchises



Thoughtful Financial Management


Self-financed development and strong financial backbone

M&A to bolster tech capabilities

Shareholder payouts when viable
2018 2019 2020 Q1-3


From To
Genre-blending with AAA RPG core
Single-player + online experience
Parallel IP development
Agile delivery
AAA + broad IP ecosystem (mobile, beyond gaming)
Team- and quality-focused
Focus on AAA RPG
Single-player
Sequential IP development
Waterfall development
AAA game-focused
Quality-focused
Our Transformation Journey

Expanded focus on team building, talent growth and technical excellency
Clear strategic goals to expand IP and reinvent ways of working
Strong financial backbone securing future development
CD PROJEKT Group Strategy Update: Key Takeaways


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