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CAMPBELL'S Co Director's Dealing 2012

May 31, 2012

30654_dirs_2012-05-31_e8e02fd5-b5ff-43ce-a90a-896406a7138c.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CAMPBELL SOUP CO (CPB)
CIK: 0000016732
Period of Report: 2012-05-29

Reporting Person: KADEN ELLEN O (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-29 Common Stock M 59889 $22.95 Acquired 379978 Direct
2012-05-29 Common Stock S 59889 $32.564 Disposed 320089 Direct
2012-05-30 Common Stock M 26361 $22.95 Acquired 346450 Direct
2012-05-30 Common Stock S 26361 $32.0016 Disposed 320089 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-05-29 Employee Stock Option (right to buy) $22.95 M 59889 Disposed 2012-07-25 Common Stock (59889) Direct
2012-05-30 Employee Stock Option (right to buy) $22.95 M 26361 Disposed 2012-07-25 Common Stock (26361) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 10331 Indirect

Footnotes

F1: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $32.50 to and including $32.72. The full information regarding the number of shares sold at each separate price will be provided upon request by the Commission staff.

F2: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $31.90 to and including $32.14. The full information regarding the number of shares sold at each separate price will be provided upon request by the Commission staff.

F3: The options vested cumulatively over three years at the rate of 30%, 60%, 100% respectively on the first three anniversaries of the Grant Date.