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CAMPBELL'S Co Director's Dealing 2012

Nov 27, 2012

30654_dirs_2012-11-27_2272fea7-80ee-450a-b7d8-57dd7fb8bd2f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CAMPBELL SOUP CO (CPB)
CIK: 0000016732
Period of Report: 2012-11-23

Reporting Person: WHITE DAVID R (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-11-23 Common Stock S 6621 $36.59 Disposed 93623 Direct
2012-11-26 Common Stock M 75000 $27.84 Acquired 168623 Direct
2012-11-26 Common Stock S 75000 $36.49 Disposed 93623 Direct
2012-11-26 Common Stock M 41400 $26.36 Acquired 135023 Direct
2012-11-26 Common Stock S 41400 $36.49 Disposed 93623 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-11-26 Employee Stock Option (right to buy) $27.84 M 75000 Disposed 2014-03-10 Common Stock (75000) Direct
2012-11-26 Employee Stock Option (right to buy) $26.36 M 41400 Disposed 2014-09-23 Common Stock (41400) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 629 Indirect

Footnotes

F1: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $36.575 to and including $36.60. The full information regarding the number of shares sold at each separate price will be provided upon request by the Commission staff.

F2: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $36.35 to and including $36.68. The full information regarding the number of shares sold at each separate price will be provided upon request by the Commission staff.

F3: The options vested cumulatively over three years at the rate of 30%, 60%, 100% respectively on the first three anniversaries of the Grant Date.