CAMPBELL'S Co — Director's Dealing 2010

Apr 14, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CAMPBELL SOUP CO (CPB)
CIK: 0000016732
Period of Report: 2010-04-12

Reporting Person: CONANT DOUGLAS R (Director, President and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-04-12	Common Stock	M	171153	$32.41	Acquired	687075	Direct
2010-04-12	Common Stock	S	171153	$35.37	Disposed	515922	Direct
2010-04-13	Common Stock	M	161847	$32.41	Acquired	677769	Direct
2010-04-13	Common Stock	S	161847	$35.60	Disposed	515922	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-04-12	Employee Stock Options	$32.41	M	171153	Disposed	2011-01-08	Common Stock (171153)	Direct
2010-04-13	Employee Stock Options	$32.41	M	161847	Disposed	2011-01-08	Common Stock (161847)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1392	Indirect

Footnotes

F1: All sales reported on this Form 4 were made pursuant to a Rule 10b5-1 Trading Plan executed on March 10, 2010.

F2: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $35.14 to and including $35.49. The full information regarding the number of shares sold at each separate price will be provided upon request to the Commission staff.

F3: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $35.42 to and including $35.82. The full information regarding the number of shares sold at each separate price will be provided upon request to the Commission staff.

F4: The options vested cumulatively over three years at the rate of 30%, 60% and 100% respectively on the first three anniversaries of the grant date of 01/08/2001.