BOSTON BEER CO INC — Director's Dealing 2016

Sep 12, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-09-09

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-09	Class A Common	M	10000	$43.55	Acquired	36273	Direct
2016-09-09	Class A Common	S	300	$173.24	Disposed	35973	Direct
2016-09-09	Class A Common	S	1820	$174.43	Disposed	34153	Direct
2016-09-09	Class A Common	S	1700	$175.26	Disposed	32453	Direct
2016-09-09	Class A Common	S	1600	$176.46	Disposed	30853	Direct
2016-09-09	Class A Common	S	1580	$177.07	Disposed	29273	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-09	Class A Common Stock Option	$43.55	M	10000	Disposed	2017-08-11	Class A Common (180000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $172.79 to $173.55. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,820 shares is from $173.83 to $174.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,700 shares is from $174.84 to $175.81. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,600 shares is from $175.83 to $176.82. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,580 shares is from $176.88 to $177.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.