BOSTON BEER CO INC — Director's Dealing 2016

Oct 3, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-09-30

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-30	Class A Common	M	5000	$43.55	Acquired	37273	Direct
2016-09-30	Class A Common	S	400	$151.59	Disposed	36873	Direct
2016-09-30	Class A Common	S	800	$152.74	Disposed	36073	Direct
2016-09-30	Class A Common	S	200	$153.82	Disposed	35873	Direct
2016-09-30	Class A Common	S	1712	$155.55	Disposed	34161	Direct
2016-09-30	Class A Common	S	1888	$156.15	Disposed	32273	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-30	Class A Common Stock Option	$43.55	M	5000	Disposed	2017-08-11	Class A Common (180000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $151.19 to $151.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $152.34 to $153.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $153.58 to $154.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,712 shares is from $154.98 to $155.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,888 shares is from $156.05 to $156.67. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.