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BOSTON BEER CO INC Director's Dealing 2015

Jan 5, 2015

31558_dirs_2015-01-05_863695bb-8ba3-479a-99f2-6f84921ab929.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2015-01-02

Reporting Person: Wade Kathleen H (VP - Legal and Secretary)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2015-01-02 Class A Common S 197 $281.08 Disposed 10616 Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b-51 trading plan adopted by the Reporting Person on November 12, 2014.

F2: The price shown is the weighted average sales price for the transactions reported on this line, as the transactions were part of a bulk sale. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 172 shares of restricted stock subject to vesting conditions.