BOSTON BEER CO INC — Director's Dealing 2014

Jan 23, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2014-01-22

Reporting Person: Lance Thomas W (VP Operations)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-01-22	Class A Common	A	120	$145.07	Acquired	3242	Direct

Footnotes

F1: The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on January 22, 2014, with an effective grant date of January 1, 2014. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date.

F2: The shares reported include 653 shares of restricted stock subject to vesting conditions.