BOSTON BEER CO INC — Director's Dealing 2012

Jan 23, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-01-22

Reporting Person: Lance Thomas W (VP Operations)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-01-22	Class A Common	M	2000	$0.00	Acquired	10239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-22	Restricted Stock Award	$0.00	M	2000	Disposed		Class A Common (10000)	Direct

Footnotes

F1: Restricted Stock Award vests at the rate of 20% each year, so that the remaining 2,000 will vest on each on 1/22/12 provided that the Reporting Person is an employee of the Company on the vesting dates.