BOSTON BEER CO INC — Director's Dealing 2012

May 24, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-22

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-22	Class A Common	S	3521	$105.36	Disposed	241727	Direct
2012-05-22	Class A Common	S	679	$106.22	Disposed	241048	Direct
2012-05-22	Class A Common	S	700	$107.38	Disposed	240348	Direct
2012-05-22	Class A Common	S	100	$108.48	Disposed	240248	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	23486	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	22756	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 3,521 shares is from $104.79 to $105.75.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 679 shares is from $105.80 to $106.61.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 700 shares is from $107.07 to $107.96.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 100 shares is from $108.47 to $108.48.

F5: The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.