BOSTON BEER CO INC — Director's Dealing 2012

Nov 20, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-11-19

Reporting Person: MARGOLIS JAY (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-19	Class A Common	M	5000	$29.33	Acquired	5000	Direct
2012-11-19	Class A Common	S	5000	$114.00	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-11-19	Stock Options (Right to Buy)	$29.33	M	5000	Disposed	2019-06-02	Class A Common (5000)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sales prices for the 5,000 shares is from 114.00 to 114.02. The filer will provide, upon request from the staff of the Securities and Exchange Comission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.