BOSTON BEER CO INC — Director's Dealing 2012

Jan 23, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-01-20

Reporting Person: Grinnell David L. (Vice President of Brewing)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-20	Resticted Stock Purchase	$65.136	A	268	Acquired		Class A Common (268)	Direct

Footnotes

F1: Restricted Stock Purchase pursuant to the Investment Share Program under the Issuer's Employee Equity Incentive Plan, shares will vest 20% over 5 years from date of purchase.