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Björn Borg — Capital/Financing Update 2012
Mar 30, 2012
3142_rns_2012-03-30_cbc09b32-79ba-4b8c-854e-a161c866b430.pdf
Capital/Financing Update
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Stockholm,!Sweden,!March 30, 2012
Press release
Björn!Borg!issues five/year,!SEK!200!million bond!loan!
Björn!Borg!issues a!five?year!senior!unsecured bond!loan!of!SEK!200!million. The!offer!was!fully!subscribed!after! broad!interest!from!both!private!individuals!as!well!as!institutional!investors.!The!bonds!have!a!coupon!of! three?month!STIBOR!plus!3,25% and!mature in April!2017. Björn!Borg!will!apply!for!a!listing!of the!bonds on NASDAQ!OMX!Stockholm.
"The!capital raised!will lead!to!an!increased!financial!flexibility!and!preparedness!for!the!future!development!of! Björn!Borg!and!our!growth!ambitions!within!both!current!as!well!as!future!projects.!At!the!same!time,!the! proceeds!from!the!bond!loan!provide!us!with!increased!capacity to!maintain!a high!and stable dividend!level until!the!annual!additional!consideration!for!the acquisition!of!the!trademark Björn!Borg!terminates!in 2016,"! says Chairman!of!the!Board Fredrik!Lövstedt.
Carnegie!Investment!Bank!has!served!as!advisor and!arranger!in!connection!with!the!issue,!and!Advokatfirman! Cederquist!has!been!legal!advisor.
For!further information,!please!contact:
Fredrik!Lövstedt,!Chairman!of!the!Board,!telephone +46?708?59!54!80,[email protected] Arthur!Engel,!CEO,!telephone!+46?8?506!33 700,[email protected] Magnus Teeling,!CFO,!telephone!+46?8?506!337!64, [email protected]
Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com
Björn Borg is required to make public this information in accordance with the Swedish Securities Market Act and/or the Financial Instruments Trading Act. The information was released for publication on March 30, 2012 at 1.30 pm (CET).
The!Group!owns!the!Björn!Borg!trademark!and!its!core!business!is!underwear.!It!also!offers!sports!wear,!footwear,!bags,!eyewear!and! fragrances!through!license.!Björn!Borg!products!are!sold!in!around!twenty!markets,!of!which!Sweden!and!the!Netherlands!are!the!largest.! The!Björn!Borg!Group!has!operations!at!every!level!from!branding!to!consumer!sales!in!its!own!Björn!Borg!stores.!Total!sales!of!Björn!Borg! products!in!2011!amounted!to!around!SEK!1.7!billion,!excluding!VAT,!at!the!consumer!level.!Group!net!sales!amounted!to!SEK!537!million!as! per!December!31,!2011,!with!131!employees.!The!Björn!Borg!share!has!been!listed!on!NASDAQ!OMX!Nordic!in!Stockholm!since!2007.