AUDIENCE ANALYTICS LIMITED — AGM Information 2025

Apr 21, 2025

EMPOWERING GROWTH TOGETHER

ANNUAL GENERAL MEETING 21 APRIL 2025 | 2:00 P.M.

DISCLAIMER

The material contained in this presentation sets out general background information on Audience Analytics Limited (“ Audience Analytics ” or the “ Company ”, and together with its subsidiaries, the “ Group ”) and its activities. It does not constitute, nor does it contain an offer or invitation to subscribe for or purchase any securities in the Company or an inducement to make an offer or invitation with respect to those securities. No agreement to subscribe for securities in the Company will be entered into on the basis of this presentation. The distribution of this document in jurisdictions outside of Singapore may be restricted by law, and persons into whose possession this document comes should inform themselves about, and observe, all such restrictions.

The information supplied is in summary form and does not purport to be complete. Neither the Company nor its advisers have verified the accuracy or completeness of the information, statements and opinions contained in this presentation. Accordingly, to the maximum extent permitted by law, the Company makes no representation and gives no assurance, guarantee or warranty, express or implied, as to, and takes no responsibility and assumes no liability for, the authenticity, validity, accuracy, suitability or completeness of, or any errors in or omission, from any information, statement or opinion contained in this presentation.

You should not act or refrain from acting in reliance on this presentation material. This overview of the Company does not purport to contain all information that its recipients may require in order to make an informed assessment of the Company’s prospects. You should conduct your own investigation and perform your own analysis in order to satisfy yourself as to the accuracy and completeness of the information, statements and opinions contained in this presentation and when making any investment decision. You should seek professional advice from your stockbroker, solicitor, accountant, financial adviser, tax adviser or other independent professional adviser before deciding whether to invest in the Company. The Company and its advisers disclaim liability for any and all loss or damage which may be incurred by any recipient through the use of, or reliance upon, any information, statement or opinion contained in or omitted from this presentation.

FORWARD-LOOKING STATEMENTS

All statements, other than statements of historical fact, included herein, including without limitation, statements regarding future expansion plans and development objectives of the Company are forward-looking statements. The forward-looking statements involve subjective judgment, assumptions and analysis and are subject to significant risks, uncertainties and other factors, many of which are outside the control of, and are unknown to the Company. Accordingly, there can be no assurance that such statements or expectations will prove to be accurate and actual results and future events may differ materially from those anticipated or described in this presentation. Subject to any continuing obligations under applicable law or any relevant listing rules of the SGX, the Company disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements in this document to reflect any change in expectations or any change in events, conditions or circumstances on which any such statement is based.

PAST PERFORMANCE.

This presentation includes information regarding the past performance of the Company. Investors should be aware that past performance is not indicative of future performance.

This presentation has been reviewed by the Company’s sponsor, ZICO Capital Pte. Ltd. (the “ Sponsor ”).

This presentation has not been examined or approved by the Singapore Exchange Securities Trading Limited (the “ SGX-ST ”) and the SGX-ST assumes no responsibility for the contents of this presentation, including the correctness of any of the statements or opinions made or reports contained in this presentation.

The contact person for the Sponsor is Ms. Leong Huey Miin, ZICO Capital Pte. Ltd. at 77 Robinson Road, #06-03 Robinson 77, Singapore 068896, telephone (65) 6636 4201.

2

==> picture [903 x 511] intentionally omitted <==

3

==> picture [908 x 483] intentionally omitted <==

4

FINANCIAL HIGHLIGHTS - OVERVIEW

Established in 2002, Audience Analytics is a well-established business enabler, with a presence in Singapore, Cambodia, China, Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, South Korea, Taiwan, Thailand, United Arab Emirates and Vietnam.

3 MAIN BUSINESS SEGMENTS:

Exhibitions

Connecting corporates with future talents

Business Impact Assessment and Recognition Recognising best practices and celebrating the achievements of corporates

Business Media

Content research and raising awareness of corporates

Markets across Asia, Proposed FY2020-FY2024 and growing Dividend per Net Profit CAGR share and Yield as of 4 April 2025

==> picture [363 x 30] intentionally omitted <==

----- Start of picture text -----

FY2024 AT A GLANCE
----- End of picture text -----

==> picture [418 x 396] intentionally omitted <==

----- Start of picture text -----

Exhibitions,
Revenue 6.7%
Business Business
Media,
Impact,
Assessment 0.3%
and
Recognition,
93.0%
----- End of picture text -----

5

FY2024 FINANCIAL HIGHLIGHTS – CONTINUED GROWTH

==> picture [838 x 42] intentionally omitted <==

----- Start of picture text -----

Revenue (S$m)
----- End of picture text -----

==> picture [838 x 178] intentionally omitted <==

----- Start of picture text -----

15.57
14.13 14.63
9.88
8.35 7.62
FY2019 FY2020 FY2021 FY2022 FY2023 FY2024
Business Impact Assessment and Recognition Exhibitions Business Media
----- End of picture text -----

Revenue by Segment (S$m)	FY2023	FY2024	% Change
Business Impact Assessment and Recognition	13.45	14.49	7.7%
Exhibitions	1.11	1.04	(6.6%)
Business Media	0.07	0.05	(31.0%)
Total	14.63	15.57	6.5%

6

FY2024 FINANCIAL HIGHLIGHTS – RECORD PROFITS

==> picture [886 x 46] intentionally omitted <==

----- Start of picture text -----

Adjusted Net Profit (S$m)
----- End of picture text -----

==> picture [886 x 319] intentionally omitted <==

----- Start of picture text -----

7 46.2% 46.8% 50.0%
45.0%
6 40.2%
38.3%
40.0%
5
31.7% 35.0%
27.4% 30.0%
4
25.0%
3
20.0%
15.0%
2
10.0%
1
5.0%
2.29 3.51 4.63 5.69 4.64 5.97
0 0.0%
FY2019 FY2020 FY2021 FY2022 FY2023 FY2024
Adjusted net profit Adjusted net profit margin
----- End of picture text -----

• Excluding one-off listing expenses of S$0.6 million and S$0.4 million in FY2020 and FY2021 respectively.

7

FY2024 FINANCIAL HIGHLIGHTS - GROWING CASH & DIVIDENDS

==> picture [296 x 38] intentionally omitted <==

----- Start of picture text -----

Cash (S$m)
----- End of picture text -----

==> picture [296 x 37] intentionally omitted <==

----- Start of picture text -----

Dividends (S$)
----- End of picture text -----

==> picture [295 x 38] intentionally omitted <==

----- Start of picture text -----

Free Cash Flow (S$m)
----- End of picture text -----**

==> picture [913 x 259] intentionally omitted <==

----- Start of picture text -----

5.71
21.61
0.015
18.95 * 0.0135
17.41 * 0.01275 4.32
12.80
0.00945
5.88
FY2020 FY2021 FY2022 FY2023 FY2024 FY2021 FY2022 FY2023 FY2024 FY2023 FY2024
----- End of picture text -----*

==> picture [291 x 99] intentionally omitted <==

Cash position as at 31 December 2024 forms 34.5% of the Group’s total market capitalization as at 4 April 2025

Adjusted based on 227,705,910 shares post 3-for-1 bonus share issue on 21 January 2025 *Free cash flow generated = Net cash from operating activities – purchase of PPE

8

2025 & BEYOND - GROWTH STRATEGIES

==> picture [5 x 75] intentionally omitted <==

==> picture [5 x 66] intentionally omitted <==

==> picture [5 x 62] intentionally omitted <==

==> picture [425 x 154] intentionally omitted <==

----- Start of picture text -----

15
10
5
15 5 4
0
HR Asia Awards SME100 Awards Golden Bull Awards
----- End of picture text -----

Deepening Our Presence In Key Markets

==> picture [119 x 108] intentionally omitted <==

Deepen the presence (and margins) of our Business Recognition and Impact Assessment brands within their key markets

2013 2014 2015 2016 2017 2018 Malaysia Singapore Hong Kong, Indonesia PRC Macau

2018 2019 2020 2022 Taiwan, Thailand, Cambodia India Philippines, South Korea Vietnam

2015 2019 2020 2022 2009 Singapore Indonesia Vietnam Thailand Malaysia

2017 2018 2020 2022 Malaysia Singapore Taiwan PRC

9

2025 & BEYOND - GROWTH STRATEGIES

==> picture [299 x 212] intentionally omitted <==

==> picture [299 x 130] intentionally omitted <==

----- Start of picture text -----

Happiest Workplace Certification
Recognition of workplaces that
strive to create a positive culture.
----- End of picture text -----

==> picture [361 x 298] intentionally omitted <==

Brand Extension

==> picture [298 x 130] intentionally omitted <==

----- Start of picture text -----

Monetising Brand Presence
Further monetising the potential of
our strong brand presence across
key markets.
----- End of picture text -----

10

2025 & BEYOND - GROWTH STRATEGIES

Strategic Acquisitions And Investments

1. Adjacent Sectors Expand into complementary business areas.

==> picture [124 x 138] intentionally omitted <==

==> picture [365 x 295] intentionally omitted <==

2. Leverage Geography Benefit from strong regional presence

3. Brand Recognition Utilize established reputation

==> picture [125 x 138] intentionally omitted <==

4. Financial Strength Deep reserves to drive inorganic growth

11

PROPOSED RESOLUTIONS

PROPOSED RESOLUTIONS

AS ORDINARY BUSINESS

Resolution 1

To receive and adopt the Directors’ Statement and the Audited Financial Statements of the Company and of the Group for the financial year ended 31 December 2024 (“FY2024”), together with the Independent Auditor’s Report thereon.

Resolution 2

To declare and approve the payment of a first and final tax exempt (one-tier) dividend of S$0.015 per ordinary share in respect of FY2024.

Resolution 3

To re-elect Dato’ Ooi Keim Fung, who is retiring by rotation pursuant to Regulation 100 of the Constitution of the Company, as a Director of the Company (“Director”).

13

PROPOSED RESOLUTIONS

AS ORDINARY BUSINESS

Resolution 4

To re-elect Ms. Elaine Beh Pur-Lin, who is retiring by rotation pursuant to Regulation 100 of the Constitution of the Company, as a Director.

Resolution 5

To approve the payment of Directors’ fees of S$74,000 for the financial year ending 31 December 2025 (“FY2025”), to be paid half yearly in arrears (FY2024: S$54,000).

Resolution 6

To re-appoint Messrs Baker Tilly TFW LLP as the Independent Auditors of the Company to hold office until the next AGM and to authorise the Directors to fix their remuneration.

14

PROPOSED RESOLUTIONS

AS SPECIAL BUSINESS

Resolution 7

Authority to allot and issue shares in the capital of the Company.

Resolution 8

Authority to offer and grant awards, and to allot and issue Shares under the Shared Purpose SPRINT and Prosperity Incentive Plan (“ ”).

Resolution 9

Authority to offer and grant options, and to allot and issue Shares under the Group Employee Share Option Scheme (“ Group ESOS ”).

15

Thank You!

Investor Relations Contacts

Emily Choo emily@gem-comm.com Renfred Tay renfred@gem-comm.com

16