ASSOCIATED BANC-CORP — Director's Dealing 2004

Apr 21, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-04-19

Reporting Person: MCMULLEN MARK J (Executive Vice President &)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-04-19	Common Stock $.01 Par Value	M	11343.75	$14.4352	Acquired	66931.284	Direct
2004-04-19	Common Stock $.01 Par Value	J	0.75	—	Disposed	66930.534	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-04-19	Incentive Stock Option (right to buy)	$14.4352	M	11343.75	Disposed	2004-04-25	Common Stock $.01 Par Value (11343.75)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	10267.2	Indirect

Footnotes

F1: Pursuant to insider's stock option exercise, fractional shares are paid out in cash.