ASSOCIATED BANC-CORP — Director's Dealing 2004

Apr 29, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-04-23

Reporting Person: KING GORDON C (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-04-23	Common Stock $.01 Par Value	A	39.14	—	Acquired	6276.62	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	1420.769	Direct

Footnotes

F1: Based on an account valuation as of April 27, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on April 23, 2004.

F2: The closing price of Associated Banc-Corp stock on 4/23/04 was $41.62 per share.