ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 10, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-09

Reporting Person: PETERS DONALD E (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-09	Common Stock $.01 Par Value	M	5000	$21.24	Acquired	160780	Direct
2004-11-09	Common Stock $.01 Par Value	S	5000	$34.3016	Disposed	155780	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-09	Non-Qualified Stock Option (right to buy)	$21.24	M	5000	Disposed	2012-01-23	Common Stock $.01 Par Value (5000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	103204.565	Indirect