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Alarum Technologies Ltd. — Investor Presentation 2019
Dec 9, 2019
6629_rns_2019-12-09_6dc2e0db-0be8-432d-a262-fcde225c2775.pdf
Investor Presentation
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Allow Everything. Trust Nothing.
December 2019
© Copyright 2019. All Right Reserved.

Forward-Looking Statements
This presentation of Safe-T® Group Ltd. (the "Company") contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act and other securities laws. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions or variations of such words are intended to identify forward-looking statements. For example, the Company is using forward-looking statements when it discuss the potential of its products, its strategy, market potential for its products and future growth. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company's reports filed from time to time with the Securities and Exchange Commission ("SEC"), including, but not limited to, the risks detailed in the Company's annual report on Form 20-F filed with the Securities and Exchange Commission ("SEC") on March 26, 2019, and in any subsequent filings with the SEC. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements.
Safe-T – Masters of Access
We empower organizations to easily and dynamically allow the access of users to private apps, services and networks with maximum business continuity and minimal risk
Allow Everything. Trust Nothing.
3

Safe-T Leadership

Chen Katz Chairman of the Board TechnoPlus Ventures (TASE: TNPV) Nanomedic Technologies Compulab Aminach

Itay Nahum VP Customer Success IBM

Shai Avnit
BriefCam BioProtect
LIFE)
Chief Financial Officer
Card Guard Scientific / LifeWatch (SIX:
Amir Mizhar President and Co-Founder and CSA eTouchware M-Technologies

Shachar Daniel Co-Founder and CEO PrimeSense / Apple (NASDAQ: AAPL) Logic Elbit (TLV: ESLT)

Barak Avitbul CEO NetNut DiViNetworks

Eitan Bremler Co-Founder and VP Technology Radware (NASDAQ: RDWR) Radvision / Avaya (NYSE: AV) Israeli Intelligence Corps

Moshe Kremer CTO NetNut

US Advisory Committee

Dr. Sunil Lingayat Chief of Cybersecurity Strategy and Technology T-Mobile

Gary Eppinger Global Chief Information Security Officer (CISO) and Privacy Officer Carnival Corporation & plc

Yabing Wang Chief Security Architect and Vice President of Global Security Alight Solutions (Aon-Hewitt)

Richard Greenberg OWSAP Global BoD, ISSA Fellow, Former CISO Los Angeles County Department of Health Services

Floyd Fernandes Chief Information Security Officer for an undisclosed global multi-media company

Mike Pflieger Chief Information Security Officer and Vice President of Enterprise Information Management for CDW, provider of technology solution

Martin Bally Chief Security Officer and Vice President for Diebold Nixdorf, responsible for enterprise information and product security

Holding Structure


Safe-T ID

Hundreds of enterprise customers globally, including a scalable cloud solution in 5 continents

Employees with deep expertise (leading global cyber companies & intelligence army units)
OEM partnerships in USA (K2, SecureAuth)

\$6 Billion total addressable market*

Publicly traded cyber security company (NASDAQ, TASE: SFET) with patented technology; Founded in 2013

Research coverage by leading industry analysts (Gartner)




Selected Customers

The trademarks above are the property of their respective owners 8

Safe-T Secure Application Access
Safe-T's Software-Defined Perimeter Solution
- Safe-T Secure Application Access introduces an evolution in the way organizations grant secure external access to their services.
- It offers true secure and transparent access for all entities to internal applications and data.
- Clients requesting access must go through authentication and authorization stages before they can access the resource.

Safe-T Secure Application Access


Secure Applications Access
Deploying SDP is a Journey
- Access before trust is established
- Users are on the network
- Potential lateral movement
- VPN Client-based solution
- Designed for on-premises services
- Access after trust is established
- Users are off the network
- No lateral movement
- VPN Client-based solution
- Designed for on-premises services
- Access after trust is established
- Users are off the network
- No lateral movement
- Client-less solution
- Designed for cloud & on-premises services


Secure Application Access
Global Software-Defined Perimeter (SDP) Market*

According to Gartner, "By 2023, 60% of enterprises will phase out most of their remote access virtual private networks (VPNs) in favor of ZTNA."**

** Gartner, Market Guide for Zero Trust Network Access, Steve Riley et al., 29 April 2019
Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Proofpoint is paying \$120 million for Meta Networks, in which \$10 million has been invested since it was founded two and a half years ago. "
Globes, May 2019


Secure Application Access - Main Advantages

Any setup: on-premise, on cloud or hybrid


Full network segmentation using Reverse Access patented technology

Detects the presence of bots or authenticated malicious insiders using Telepath Behavioral Analytics thus preventing attacks before they happen

Scalable – fits any type & numbers of users, grows with the growing data demands

Safe-T Secure File Access
Current File Access and Storage Solutions are Inadequate
- Requires deploying clients operational overhead
- Uses technologies like SMB, which are vulnerable for Ransomware attacks

- No access control on user actions
- No auditing of user actions

Safe-T Secure File Access
- Safe-T Secure File Access solution transforms standard network drives to a secure, encrypted and access-controlled drive
- Sensitive information is exposed on a "need to know basis" and permissions
- Users are granted specific permissions to upload, download, copy, open, delete, view, etc.
- Secure access to sensitive information is gained over the standard and secured protocols
- All user actions are controlled and audited
- Fully integrated with Safe-T Secure Application Access solution

Secure File Access Main Advantages

Full segregation of duties – Isolate IT from business users

Seamless Integration – Hassle-free unification with current file storage solutions
| 電 | ||
|---|---|---|
Control over sensitive information-Keep your data in the right hands

Simple and easy deployment – No client installation

Enhanced risk reduction – Prevent data theft and leakage

Minimized overall network attack footprint-By removing the insecure SMB protocol

Secure Internet Access
NetNut Global Proxy Network
NetNut provides cyber and web intelligence companies with a proxy service that allows them to collect data anonymously and infinitely from any public online sources.
The service is based on NetNut's unique optimized proxy and traffic redirection technology deployed on the backbone of ISPs and internet exchange points worldwide.


NetNut Customer Use Cases

Ad verification
Our ad network customers view their advertisers' landing pages to ensure they don't contain malware or improper ads. This verification is crucial for fraud detection.

Brand protection
Well known brands monitor the web for proper use of their brand to protect their Intellectual Property, trademarks and pricing strategy.

Travel
Travel companies collect pricing information of their competitors from different GEO location. Our network allows them to adapt their pricing accordingly and gain competitive advantage.

Business intelligence
Leading E-commerce websites collect product related features and pricing from the web using our network to get the data in a reliable way without being misled.

Secure Internet Access
Solution Comparison Map
No IPs Distribution

Market & Competitors
\$200M RECENT ACQUISITION IN THE FIELD
EMK acquires Luminati – the world's largest IP proxy network, which brings transparency to the internet




Secure Internet Access
NetNut Global Proxy Network Main Advantages

Security Quality Speed
All traffic is routed exclusively through the NetNut network; no third-party computers are utilized

Guarantees the quality of its service, by controlling all their servers located on major internet routes or at ISPs around the world

Provides unique architecture of residential IP's

Capitalization Table (as of December 8, 2019)
| # of Shares | % of Fully Diluted | |
|---|---|---|
| Ordinary Shares Outstanding – DiviNetworks (*) |
2,342,673 | 2.46% |
| Ordinary Shares Outstanding - Baroma AG (*) |
680,508 | 0.72% |
| Ordinary Shares Outstanding - Directors & Officers |
391,251 | 0.41% |
| Ordinary Shares Outstanding – Public (**) |
42,139,870 | 44.31% |
| Warrants | 49,213,874 | 51.75% |
| Stock Options | 335,252 | 0.35% |
| Fully Diluted Shares Outstanding (***) | 95,103,428 | 100.00% |
- (*) Does not include additional potential equity paid as earnout fee.
- (**) Includes exercise of all 378,500 American Depositary Shares underlying the Pre-funded Warrants issued as part of the Company's underwritten public offering dated November 4, 2019.
- (***) Outstanding convertible debenture is approx. \$2.5 million (down from total of \$6.9 million originally issued). Does not include future potential dilution resulting from conversion of debentures and/or exercise of warrants issued in connection with the debentures.

Growth Strategy- Short-term
Leveraging the fast growth IP proxy by adding hundreds of customers

Sales & Marketing
- Expanding existing marketing channels : SDRs, Affiliation, SEO, SEM, Social media, content creation, etc
- Partnerships with small competitors (less than 1M\$ annually)
- Increase brand awareness
Research & Development
- Enhancing networking capabilities
- Adding features: City selection, carrier-based selection, Dynamic IPs etc.

China
- Penetrating the Chinese market
- Building Chinese website
- Establish local partners, local affiliates
- Setting a dedicated sales team
- Patent infringement

Growth Strategy- Short-term

Sales & Marketing
- Enhance Leads Generation (USA focus): events, SDRs cold calls & email campaigns, digital & social, Evangelism by our Advisory Board executives
- Partnerships leverage our success story with K2 & SecureAuth to additional OEMs, expand our distribution network
- Increase brand awareness
Leveraging SDP potential

- Moving to the cloud (SAAS revenues)
- Leverage customers slow adoption by disruptive approach "SDPing the VPN"
- Winning features & hybrid approach

Patents and IP
- Expansion of patents portfolio
- Research of patent infringement

Setting the Course for a Rapid Growth
During the past 12 months, Safe-T® has made impressive progress by adopting a new business strategy
- Acquired NetNut, a fast-growing cash flow positive company with efficient operation
- Reduced variable overhead costs dramatically
- Focused on growing our innovative SDP product line, rather than legacy SDE products
- Adopted focused revenue growth strategy, with short-term growth mainly stemming from IP Proxy activities and long-term growth (2020 and on) stemming from the SDP product line along with IP Proxy activities
Already bearing fruits from the new strategy
- Q3 2019 expected revenues are 5.5 times higher than Q3 2018
- Currently exploring noteworthy business opportunities in the fast-growing SDP market
- Examining alleged patent infringements of Safe-T's patents by market leaders

Thank You
