AEGON LTD. - Annual Report 2010 | FinancialReports.eu

20-F 1 d20f.htm FORM 20-F FORM 20-F

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 20-F

(Mark One)

¨ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR(g) OF THE SECURITIES EXCHANGE ACT OF 1934

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2010

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

¨ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number 1-10882

AEGON N.V.

(Exact name of Registrant as specified in its charter)

Not Applicable

(Translation of Registrants name into English)

The Netherlands

(Jurisdiction of incorporation or organization)

AEGONplein 50, PO Box 85, 2501 CB The Hague, The Netherlands

(Address of principal executive offices)

C. Michiel van Katwijk

Executive Vice-President

AEGON N.V.

AEGONplein 50, 2501 CB The Hague, The Netherlands

+31-70-3448334

[email protected]

(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act.

Title of each class	Name of each exchange on which registered
Common shares, par value EUR 0.12 per share	New York Stock Exchange

Securities registered or to be registered pursuant to Section 12(g) of the Act.

Not applicable

(Title of Class)

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.

Not applicable

(Title of Class)

Indicate the number of outstanding shares of each of the issuers classes of capital or common stock as of the close of the period covered by the annual report: 1,736,049,139 common shares

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act x Yes No ¨

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. ¨ Yes No x

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirement for the past 90 days. x Yes No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act

x Large accelerated filer ¨ Accelerated filer ¨ Non-accelerated filer

Indicate by checkmark which basis of accounting the registrant has used to prepare the financial statements included in this filing

¨ U.S. GAAP x International Financial Reporting Standards as issued by the International Accounting Standards Board ¨ Other

If other has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. ¨ Item 17 ¨ Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ¨ Yes No x

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TABLE OF CONT ENTS

Item 1	Identity of Directors, Senior Management and Advisors	Page — 4
Item 2	Offer Statistics and Expected Timetable	4
Item 3	Key Information	5
Item 4	Information on the Company	20
Item 4A	Unresolved Staff Comments	61
Item 5	Operating and Financial Review and Prospects	62
Item 6	Directors, Senior Management and Employees	131
Item 7	Major Shareholders and Related Party Transactions	147
Item 8	Financial Information	150
Item 9	The Offer and Listing	153
Item 10	Additional Information	155
Item 11	Quantitative and Qualitative Disclosure about Market Risk	167
Item 12	Description of Securities other than Equity Securities	192
Item 13	Defaults, Dividend Arrearages and Delinquencies	193
Item 14	Material Modifications to the Rights of Security Holders and Use of Proceeds	193
Item 15	Controls and Procedures	194
Item 16A	Audit Committee Financial Expert	196
Item 16B	Code of Ethics	196
Item 16C	Principal Accountant Fees and Services	196
Item 16D	Exemptions from the Listing Standards for Audit Committees	198
Item 16E	Purchases of Equity Securities by the Issuer and Affiliated Purchasers	198
Item 16F	Change in Registrants Certifying Accountant	198
Item 16G	Corporate Governance	198
Item 17	Financial Statements	199
Item 18	Financial Statements	199
Item 19	Exhibits	346
	Signatures	346

PRESENTATION OF CERTAIN INFORMATION

AEGON N.V. is referred to in this Annual Report on Form 20-F as AEGON, we, us or the Company and AEGON N.V. together with its member companies are together referred to as the AEGON Group. For such purposes, member companies means, in relation to AEGON N.V., those companies that are required to be consolidated in accordance with legislative requirements of the Netherlands relating to consolidating accounts. References to the NYSE are to the New York Stock Exchange. References to the SEC are to the Securities and Exchange Commission.

In this Annual Report on Form 20-F, references to EUR and euro are to the lawful currency of the member states of the European Monetary Union that have adopted the single currency in accordance with the Treaty establishing the European Community, as amended by the Treaty on European Union. References to $, USD, US$ and US dollars are to the lawful currency of the United States of America, references to GBP, pound sterling and the UK pound are to the lawful currency of the United Kingdom, references to CAD and Canadian dollars are to the lawful currency of Canada and references to CNY are to the lawful currency of the Peoples Republic of China.

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FORWARD LOOKING STATEMENTS

The statements contained in this Report that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. The following are words that identify such forward-looking statements: aim, believe, estimate, target, intend, may, expect, anticipate, predict, project, counting on, plan, continue, want, forecast, goal, should, would, is confident, will, and similar expressions as they relate to AEGON. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. We undertake no obligation to publicly update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which merely reflect company expectations at the time of writing. Actual results may differ materially from expectations conveyed in forward-looking statements due to changes caused by various risks and uncertainties. Such risks and uncertainties include but are not limited to the following:

Changes in general economic conditions, particularly in the United States, the Netherlands and the United Kingdom;

Changes in the performance of financial markets, including emerging markets, such as with regard to:

The frequency and severity of defaults by issuers in our fixed income investment portfolios; and

The effects of corporate bankruptcies and/or accounting restatements on the financial markets and the resulting decline in the value of equity and debt securities we hold;

The frequency and severity of insured loss events;

Changes affecting mortality, morbidity, persistency and other factors that may impact the profitability of our insurance products;

Changes affecting interest rate levels and continuing low or rapidly changing interest rate levels;

Changes affecting currency exchange rates, in particular the EUR/USD and EUR/GBP exchange rates;

Increasing levels of competition in the Americas, the Netherlands, the United Kingdom and new markets;

Changes in laws and regulations, particularly those affecting our operations, the products we sell, and the attractiveness of certain products to our consumers;

Regulatory changes relating to the insurance industry in the jurisdictions in which we operate;

Acts of God, acts of terrorism, acts of war and pandemics;

Changes in the policies of central banks and/or governments;

Lowering of one or more of our debt ratings issued by recognized rating organizations and the adverse impact such action may have on our ability to raise capital and on our liquidity and financial condition;

Lowering of one or more of insurer financial strength ratings of our insurance subsidiaries and the adverse impact such action may have on the premium writings, policy retention, profitability of its insurance subsidiaries and liquidity;

Litigation or regulatory action that could require us to pay significant damages or change the way we do business;

Customer responsiveness to both new products and distribution channels;

Competitive, legal, regulatory, or tax changes that affect the distribution cost of or demand for our products;

The impact of acquisitions and divestitures, restructurings, product withdrawals and other unusual items, including our ability to integrate acquisitions and to obtain the anticipated results and synergies from acquisitions;

Our failure to achieve anticipated levels of earnings or operational efficiencies as well as other cost saving initiatives;

Our inability to obtain consent from the Dutch Central Bank to repurchase our core capital securities;

The effect of the European Unions Solvency II requirements and other regulations in other jurisdictions affecting the capital we are required to maintain; and

Our inability to divest Transamerica Reinsurance on terms acceptable to us.

Further details of potential risks and uncertainties affecting AEGON are described in AEGONs filings with Euronext Amsterdam and the Securities and Exchange Commission. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, AEGON expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the companys expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

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PART I

ITE M 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISORS

Not applicable

ITEM 2. OFFER ST ATISTICS AND EXPECTED TIMETABLE

Not applicable

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ITEM 3. KEY INFORMATION

3A Selected financial data

A summary of historical financial data is found in the table below. Our consolidated financial statements are prepared in accordance with International Financial Reporting Standards as adopted by the European Union and with International Financial Reporting Standards as issued by the International Accounting Standards Board (IFRS).

It is important to read this summary in conjunction with the consolidated financial statements and related notes included elsewhere in this Report.

All per share amounts have been calculated based on the weighted average number of common shares outstanding after giving effect to all stock dividends through December 31, 2010.

Consolidated income statement information

In million EUR (except per share amount)	Years ended December 31, — 2010	2009	2008		2007	2006
Amounts based upon IFRS 1
Premium income	21,097	19,473		22,409		26,900	24,570
Investment income	8,762	8,681		9,965		10,457	10,376
Total revenues 2	31,608	29,751		34,082		39,271	36,615
Income/(loss) before tax	1,914	(464	)	(1,061	)	3,077	3,971
Net income/(loss)	1,760	204		(1,082	)	2,551	3,169
Net income per common share 3
Basic	0.76	(0.16	)	(0.92	)	1.47	1.87
Diluted	0.68	(0.16	)	(0.92	)	1.47	1.86

1 Our consolidated financial statements are prepared in accordance with IFRS. 2 Excluded from the income statements prepared in accordance with IFRS are receipts related to investment-type annuity products and investment contracts. 3 Per share data has been calculated based on the weighted average number of common shares outstanding after giving effect to all stock dividends, stock splits and share repurchases through December 31, 2010. Diluted per share data gives effect to all dilutive securities.

| Consolidated balance sheet
information | | | | | |
| --- | --- | --- | --- | --- | --- |
| | as at December 31, | | | | |
| In million EUR (except per share amount) | 2010 | 2009 | 2008 | 2007 | 2006 |
| Amounts based upon IFRS 1 | | | | | |
| Total assets | 332,303 | 298,634 | 289,041 | 314,120 | 314,813 |
| Insurance and investment contracts | 270,920 | 248,903 | 240,030 | 266,735 | 262,052 |
| Trust pass-through securities and (subordinated) borrowings 2 | 8,604 | 7,314 | 4,824 | 5,152 | 4,395 |
| Shareholders equity | 17,210 | 12,164 | 6,055 | 15,151 | 18,605 |

1 Our consolidated financial statements are prepared in accordance with IFRS.

2 Excludes bank overdrafts.

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In thousand
Number of common shares
Balance at January 1	1,736,049	1,578,227	1,636,545		1,622,927		1,598,977
Share issuance		157,822
Stock dividends			41,452		25,218		23,950
Share withdrawal			(99,770	)	(11,600	)
Balance at end of period	1,736,049	1,736,049	1,578,227		1,636,545		1,622,927

Dividends

AEGON declared interim and final dividends for the years 2006 through 2008 in the amounts set forth in the table below. AEGON paid no dividend in 2009 or 2010. Dividends in US dollars are calculated based on the foreign exchange reference rate (the rate as published each working day at 14:15 hours by the European Central Bank) on the business day following the announcement of the interim dividend or on the business day following the shareholder meeting approving the relevant final dividend.

Year	EUR per common share 1 — Interim	Final	Total	USD per common share 1 — Interim	Final	Total
2006	0.24	0.31	0.55	0.31	0.42	0.73
2007	0.30	0.32	0.62	0.41	0.50	0.91
2008	0.30		0.30	0.45		0.45
2009
2010

1 Paid, at each shareholders option, in cash or in stock.

The annual dividend on our class A and class B preferred shares is calculated on the basis of the paid-in capital on the preferred shares using a rate equal to the European Central Banks fixed interest percentage for basic refinancing transactions plus 1.75%, as determined on Euronext Amsterdams first working day of the financial year to which the dividend relates. Apart from this, no other dividend is paid on the preferred shares. This resulted in a rate of 4.25% for the year 2009. Applying this rate to the weighted average paid-in capital of our preferred shares during 2009, the total amount of annual distributions we made in 2010 on our preferred shares for the year 2009 was EUR 90 million. The rate for annual dividends or distributions, if any, on preferred shares to be made in 2011 for the year 2010, as determined on January 4, 2010 is 2.75% and the annual dividends or distributions, if any, on preferred shares for the year 2010, based on the weighted average paid-in capital on the preferred shares during 2010 will be EUR 59 million.

Exchange rates

Fluctuations in the exchange rate between the euro and the US dollar will affect the dollar equivalent of the euro price of our common shares traded on Euronext Amsterdam and, as a result, are likely to impact the market price of our common shares in the United States. Such fluctuations will also affect any dollar amounts received by holders of common shares upon conversion of any cash dividends paid in euros on our common shares.

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As of March 4, 2011 the USD exchange rate 1 was EUR 1 = USD 1.3983

The high and low exchange rates 1 for the US dollar per euro for each of the last six months through February 2011 are set forth below:

High (USD per EUR)	1.3638	1.4066	1.4224	1.3395	1.3715	1.3794
Low (USD per EUR)	1.2708	1.3688	1.3036	1.3089	1.2944	1.3474

The average exchange rates 1 for the US dollar per euro for the five years ended December 31, 2010, calculated by using the average of the exchange rates on the last day of each month during the period, are set forth below:

Year ended December 31,
2006	1.2661
2007	1.3797
2008	1.4695
2009	1.3955
2010	1.3216

1 The US dollar exchange rates are the noon buying rates in New York City for cable transfers in euros as certified for customs purposes by the Federal Reserve Bank of New York.

3B Capitalization and indebtedness

Not applicable

3C Reasons for the offer and use of proceeds

Not applicable

3D Risk factors

i Risks relating to our business

The following discusses some of the key risk factors that could affect AEGONs business and operations, as well as other risk factors that are particularly relevant to us in the current period of significant economic and market disruption. Additional risks to which we are subject include, but are not limited to, the factors mentioned under Forward-Looking Statements above and the risks of our businesses described elsewhere in this Annual Report on Form 20-F. Other factors besides those discussed below or elsewhere in this Annual Report also could adversely affect our business and operations, and the following risk factors should not be considered a complete list of potential risks that may affect AEGON and our subsidiaries.

i Risks related to the global financial markets and general economic conditions

Disruptions in the global financial markets and general economic conditions have affected and continue to affect, and could have material adverse effects on, our business, results of operations and financial condition.

Our results of operations and financial condition may be materially affected from time to time by general economic conditions, such as levels of employment, consumer lending or inflation in the countries in which we operate. Global financial markets experienced extreme and unprecedented volatility and disruption in 2008 and 2009. World economies experienced a significant slowdown in 2008 and 2009 and only slowly began to recover late in 2009 and throughout 2010, although the strength of recovery has varied by region and by country. Bank lending has been reduced from the levels seen before the financial crisis began and the housing markets in Europe and North America remain depressed. In addition to the other risks described in this section, these conditions have resulted and may continue to result in a reduction in demand for our products as well as impairments and reductions in the value of the assets in our general account, separate account, and company pension schemes, among other assets. We may also experience a higher incidence of claims and lapses or surrenders of policies. Our policyholders may choose to defer or stop paying insurance premiums. We cannot predict definitively whether or when such actions, which could impact our business, results of operations, cash flows and financial condition, may occur.

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In view of ongoing uncertainty with respect to the financial and economic environment, on December 1, 2008, our core capital was increased through a special transaction with Vereniging AEGON and the Dutch State (see Item 10C, Material Contracts, in this Annual Report for additional information). As part of this arrangement, for the state aid, the Dutch State nominated two representatives to our Supervisory Board. Up to and including December 31, 2010, we had repaid half of the initial EUR 3 billion of core capital provided by the Dutch State. On March 15, 2011, we repurchased one half of the remaining convertible core capital securities provided by the Dutch State and we expect full repurchasing to occur by the end of June 2011 subject to approval from the Dutch Central Bank before being permitted to repay the other half. Governmental action in the Netherlands, the United States, the European Union and elsewhere to address the financial crisis could further impact our business particularly if we are unable to meet our interest payments or to repay the Dutch State without converting core capital securities into ordinary shares. We cannot predict with any certainty the effect that actions by the European Central Bank, the Federal Reserve or other governmental actions may have on the financial markets or on our business, results of operations, cash flows and financial condition.

In Europe, countries such as Portugal, Ireland, Italy, Greece and Spain have been particularly affected by the recent financial and economic conditions, raising concerns about the ongoing viability of the euro currency and the European Monetary Union. The European Union, the European Central Bank and the International Monetary Fund have prepared rescue packages for some of the affected countries. We cannot predict with any certainty whether these packages or other rescue plans will be successful, the effect that they may have on the future viability of the euro currency or the European Monetary Union, or the effect that they may have on our business, results of operations, cash flows and financial condition.

Credit risk

Defaults in debt securities, private placements and mortgage loan portfolios held in our general account or failure of certain counterparties may adversely affect profitability and shareholders equity.

Credit risk is the risk of loss resulting from the default by, or failure to meet contractual obligations of issuers and counterparties. As premiums and deposits are received, these funds are invested to pay for future policyholder obligations. For general account products, we typically bear the risk for investment performance equaling the return of principal and interest. We are exposed to credit risk on our general account fixed-income portfolio (debt securities, mortgages and private placements), over the-counter (OTC) derivatives and reinsurance contracts. In addition, financial institutions acting as a counterparty on derivatives may not perform their obligations. Default by issuers and counterparties on their financial obligations may be due to, among other things, bankruptcy, lack of liquidity, market downturns or operational failures, and the collateral or security they provide may prove inadequate to cover their obligations at the time of the default.

Our investment portfolio contains investments in Dutch government bonds, US Treasury, agency and state bonds, as well as other government issued securities. Recently, there has been uncertainty regarding the ability of certain European nations and US states and municipalities to satisfy their financial obligations. In the recent weak economic environment we incurred significant investment impairments on our investment assets due to defaults and overall declines in the capital markets. Further excessive defaults or other reductions in the value of these securities and loans could have a material adverse effect on our business, results of operations and financial condition.

Equity market risk

A decline in equity markets may adversely affect our profitability and shareholders equity, sales of savings and investment products and the amount of assets under management.

Fluctuations in the equity markets have affected our profitability, capital position and sales of equity related products in the past and continue to do so. Exposure to equity markets exists in both assets and liabilities. Asset exposure exists through direct equity investment where we bear all or most of the volatility in returns and investment performance risk. Equity market exposure is also present in insurance and investment contracts for account of policyholders where funds are invested in equities (such as variable annuities, unit-linked products and mutual funds). Although most of the risk remains with the policyholder, lower investment returns can reduce the asset management fee that we earn on the asset balance in these products and prolonged investment under-performance may cause existing customers to withdraw funds and potential customers not to grant investment mandates. In addition, some of our insurance and investment contract business has minimum return or accumulation guarantees, which requires us to establish reserves to fund these future guaranteed benefits when equity market returns do not meet or exceed these guarantee levels. Our reported results under IFRS are also at risk if returns are not sufficient to allow amortization of deferred policyholder acquisition costs (DPAC), which could impact our reported net income as well as shareholders equity. Volatile or poor market conditions may also significantly reduce the demand for some of our savings and investment products, which could lead to lower sales and net income. Deteriorating general economic conditions may again result in significant decreases in the value of our equity investments. The equity market conditions experienced in 2010 led to a recognized impairment loss on equity securities held in general account of EUR 7 million (2009: EUR 96 million; 2008: EUR 203 million).

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Interest rate risk

Interest rate volatility or sustained low interest rate levels may adversely affect our profitability and shareholders equity.

In periods of rapidly increasing interest rates, policy loans, surrenders and withdrawals may and usually do increase. Premiums in flexible premium policies may decrease as policyholders seek investments with higher perceived returns. This activity may result in cash payments by us requiring the sale of invested assets at a time when the prices of those assets are affected adversely by the increase in market interest rates. This may result in realized investment losses. These cash payments to policyholders also result in a decrease in total invested assets and net income. Early withdrawals may also require accelerated amortization of DPAC, which in turn reduces net income.

During periods of sustained low interest rates, as we have been facing in recent years, we may not be able to preserve margins as a result of minimum interest rate guarantees and minimum guaranteed crediting rates provided in policies. Also, investment earnings may be lower because the interest earnings on new fixed-income investments are likely to have declined with the market interest rates. Life insurance and annuity products may be relatively more attractive to consumers, resulting in increased premium payments on products with flexible premium features and a higher percentage of insurance policies remaining in force year to year. Mortgages and redeemable bonds in the investment portfolio are more likely to be repaid as borrowers seek to re-finance at lower interest rates and we may be required to reinvest the proceeds in securities bearing lower interest rates. Risk is heightened in the current market and economic environment in which certain securities may be unavailable. Accordingly, net income may decline as a result of a decrease in the spread between returns on the investment portfolio and the interest rates either credited to policyholders or assumed in reserves.

If interest rates rise there may be unrealized losses on some of our assets that will be recorded as negative income under IFRS. This is inconsistent with the IFRS accounting on much of our liabilities, where corresponding unrealized gains when interest rates rise do not affect income in the shorter term. Over time, the short-term reduction in income due to rising interest rates would be offset by higher income in later years, all else being equal.

Base interest rates set by central banks and government treasuries remained at historically low levels in response to the worldwide recession. Credit spreads remained at historically high levels in 2010.

The profitability of spread-based business depends in large part upon the ability to manage interest rate spreads, credit risk and other risks inherent in the investment portfolio. We may not be able to successfully manage interest rate spreads, credit risk and other risks in the investment portfolio or the potential negative impact of those risks. Investment income from general account fixed income investments for the years 2008, 2009 and 2010 was EUR 6.7 billion, EUR 5.8 billion and EUR 6.0 billion, respectively. The value of the related general account fixed income investment portfolio at the end of the years 2008, 2009 and 2010 was EUR 125 billion, EUR 130 billion and EUR 138 billion, respectively.

See Item 11, Quantitative and Qualitative Disclosure about Market Risk, in this Annual Report for detailed sensitivity analyses.

Currency exchange rate risk

Fluctuations in currency exchange rates may affect our reported results of operations.

As an international group, we are subject to foreign currency translation risk. Foreign currency exposure also exists when policies are denominated in currencies other than the issuers functional currency. Currency risk in the investment portfolios backing insurance and investment liabilities are managed using asset liability matching principles. Assets allocated to equity are kept in local currencies to the extent shareholders equity is required to satisfy regulatory and our self-imposed capital requirements. Therefore, currency exchange rate fluctuations may affect the level of our consolidated shareholders equity as a result of translation of the equity of our subsidiaries into euro, our reporting currency. We hold the remainder of our capital base (capital securities, subordinated and senior debt) in various currencies in amounts that are targeted to correspond to the book value of our operating units. This balancing is intended to mitigate currency translation impacts on equity and leverage ratios. We may also hedge the expected dividends from our principal operating units that maintain their equity in currencies other than the euro. To the extent these expected dividends are not hedged or actual dividends vary from expected dividends, our net income and shareholders equity may fluctuate. As we have significant business segments in the Americas and in the United Kingdom, the principal sources of exposure from currency fluctuations are from the differences between the US dollar and the euro and between the UK pound and the euro. We may experience significant changes in net income and shareholders equity because of these fluctuations.

The exchange rates between our primary operating currencies (US dollar, euro and UK pound) continued to fluctuate widely during 2010. The US dollar ranged by as much as 17% against the euro over the year, finishing around 7% up on the year. The UK pound fluctuated by around 9% against the euro ending the year with a 3% gain.

For the Americas segment, which primarily conducts its business in US dollars, total revenues and net income in 2010 amounted to EUR 14 billion and EUR 1,131 million, respectively. For the United Kingdom segment, which primarily conducts its business in UK pounds, total revenues and net income in 2010 amounted to EUR 10 billion and EUR 84 million, respectively. On a consolidated basis,

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these two segments represented 75% of the total revenues and 69% of the net income for the year 2010. Additionally, we borrow in various currencies to hedge the currency exposure arising from our operations. On December 31, 2010 we have borrowed or swapped amounts in proportion to the currency mix of capital in units, which was denominated approximately 60% in US dollars, 23% in euro, 12% in UK pounds and 5% in Canadian dollars.

Liquidity risk

Illiquidity of certain investment assets may prevent us from selling investments at fair prices in a timely manner.

Liquidity risk is inherent in much of our business. Each asset purchased and liability sold has liquidity characteristics that are unique. Some liabilities are surrenderable while some assets, such as privately placed loans, mortgage loans, real estate and limited partnership interests, have low liquidity. We continued to build our reserves of cash and liquid assets in 2010. In depressed markets we may be unable to sell or buy significant volumes of assets at quoted prices. For example, over the past few years, the market for residential mortgage-backed securities has experienced a significant decrease in liquidity. In addition, any securities we issue of significant volume may be issued at higher financing costs if liquidity conditions are impaired as they have been in recent years. Although we manage our liquidity position for extreme events, including greatly reduced liquidity in capital markets, if these conditions were to persist for an extended period of time, we may need to sell assets below quoted prices to meet our insurance obligations during periods of impaired liquidity.

In 2010, approximately 40% of our general account investments were not highly liquid.

Underwriting risk

Differences between actual claims experience and underwriting and reserve assumptions may require liabilities to be increased.

Our earnings depend significantly upon the extent to which actual claims experience is consistent with the assumptions used in setting the prices for our products and establishing the technical liabilities for expected claims. To the extent that actual claims experience is less favorable than the underlying assumptions used in establishing such liabilities, our income would be reduced. Furthermore, if the less favorable claims experience were expected to be a sustained trend we may be required to increase liabilities for other related products, which could reduce our income. In addition, certain acquisition costs related to the sale of new policies and the purchase of policies already in force have been recorded as assets on the balance sheet and are being amortized into income over time. If the assumptions relating to the future profitability of these policies (such as future claims, investment income and expenses) are not realized, the amortization of these costs could be accelerated and may even require write-offs due to an expectation of unrecoverability. This could have a material adverse effect on our reported results of operations and financial condition.

Sources of underwriting risk include policy lapses, policy claims (such as mortality and morbidity) and expenses. In general, we are at risk if policy lapses increase as sometimes we are unable to fully recover up front expenses in selling a product despite the presence of commission recoveries or surrender charges and fees. We sell certain types of policies that are at risk if mortality or morbidity increases, such as term life insurance and accident insurance. We also sell certain other types of policies that are at risk if mortality decreases (longevity risk) such as annuity products. For example, certain current products as well as products sold in previous years based on standard longevity assumptions have become less profitable or unprofitable as longevity assumptions increase which may result in us incurring losses. If the trend towards increased longevity persists, our annuity products may continue to experience adverse effects because the period of time over which benefit payments are made becomes longer as life expectancies increase. We are also at risk if expenses are higher than assumed by our management.

Other risks

Valuation of our investments, allowances and impairments is subjective and discrepant valuations may adversely affect our results of operations and financial condition.

The valuation of many of our financial instruments is based on methodologies, estimations and assumptions that are subject to different interpretations and could result in changes to investment valuations that may have a material adverse effect on our results of operations and financial condition. In addition, the determination of the amount of allowances and impairments taken on our investments is subjective and could materially impact our results of operations or financial position.

We may be required to increase our statutory reserves and/or hold higher amounts of statutory capital for certain of our products which will decrease our returns on these products unless we increase our prices.

New financial services regulation, such as the European Commissions Solvency II directive, which is expected to become effective as early as January 1, 2013, is expected to impose, among other things, substantially greater quantitative and qualitative capital requirements on some of our businesses and at the group level as well as supervisory and disclosure requirements and may impact the structure, business strategies, and profitability of our insurance subsidiaries and of the group. Some of our competitors who are headquartered outside the European Economic Area may not be subject to Solvency II requirements and may thereby be better able to compete against us, particularly in our businesses in the United States and Asia.

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The National Association of Insurance Commissioners (NAIC) Model Regulation entitled Valuation of Life Insurance Policies, commonly known as Regulation XXX, requires insurers in the United States to establish additional statutory reserves for term life insurance policies with long-term premium guarantees. In addition, The Application of the Valuation of Life Insurance Policies Regulation, commonly known as Regulation AXXX requires insurers to establish additional statutory reserves for certain universal life insurance policies with secondary guarantees. Virtually all of our newly issued term and universal life insurance products in the United States are now affected by Regulations XXX and AXXX, respectively.

In response to the NAIC regulations, we have implemented reinsurance and capital management actions to mitigate their impact. However, we may not be able to implement actions to mitigate the impact of Regulation XXX and AXXX on future sales of term or universal life insurance products, potentially resulting in an adverse impact on these products and our market position in the life insurance market. Additionally, any change to or repeal of Regulation XXX or AXXX could also reduce the effectiveness of our reinsurance and capital management actions, adversely affecting our life insurance operations.

For certain of our products, market performance impacts the level of statutory reserves and statutory capital we are required to hold, which may have an adverse effect on returns on capital associated with these products. Capacity for reserve funding available in the marketplace is currently limited as a result of market conditions generally. Our ability to efficiently manage capital and economic reserve levels may be impacted, thereby affecting profitability and return on capital.

In addition, we may not be able to comply fully with, or obtain appropriate exemptions from, the wide variety of laws and regulations applicable to insurance companies and insurance holding companies. Failure to comply with or to obtain appropriate exemptions under any applicable laws could result in restrictions on our ability to do business in one or more of the jurisdictions in which we operate and could result in fines and other sanctions, which may have a material adverse effect on our business, financial position or results of operations.

There may be heightened oversight of insurers by regulatory authorities in the jurisdictions in which our subsidiaries are domiciled and operate. We cannot predict specific proposals that might be adopted, or what impact, if any, such proposals or, if enacted, such laws, could have on our business, results of operations, or financial condition. The European Union is adopting Solvency II as discussed above, the NAIC or state regulators may adopt revisions to applicable risk based capital formulas, local regulators in other jurisdictions in which our subsidiaries operate may increase their capital requirements, or rating agencies may incorporate higher capital thresholds into their quantitative analyses, thus requiring additional capital for our insurance subsidiaries.

In addition, certain jurisdictions, such as the European Union, are questioning the use of gender-based distinctions in the insurance industry. This may limit or impede our ability to continue to make certain gender-based distinctions in the pricing of financial products such as life insurance, annuities and certain other types of products we sell. On March 1, 2011 the European Court of Justice (ECJ) delivered a judgment in the Test Achats case which relates to the ability of an insurance company to use gender as a rating factor when pricing risk. The ECJ has ruled that using gender as a rating factor when pricing risk is invalid. However, the ECJ has granted a transitional period for relief for implementation. The effect of this is that, as from December 21, 2012, it will be unlawful to use gender-related factors for determining premiums and benefits under insurance policies. This verdict may have a material adverse effect on our business, financial position and results of operations.

A downgrade in our ratings may increase policy surrenders and withdrawals, adversely affect relationships with distributors and negatively affect our results.

Claims paying ability and financial strength ratings are factors in establishing the competitive position of insurers. A rating downgrade (or the potential for such a downgrade) of us or any of our rated insurance subsidiaries may, among other things, materially increase the number of policy surrenders and withdrawals by policyholders of cash values from their policies. These withdrawals may require the sale of invested assets, including illiquid assets, at a price that may result in realized investment losses. These cash payments to policyholders would result in a decrease in total invested assets and a decrease in net income. Among other things, early withdrawals may also cause us to accelerate amortization of DPAC, reducing net income.

We have experienced downgrades and negative changes to our outlook in the past and may experience downgrades and negative changes in the future. For example, during 2010, Fitch lowered the senior debt rating for AEGON N.V. to A with a stable outlook. Fitch also lowered the insurance financial strength rating for AEGON USA to AA with a stable outlook. Standard and Poors lowered the insurance financial strength rating for AEGON Scottish Equitable to A+ with a negative outlook. A downgrade or potential downgrade, including changes in outlook, could result in higher funding and financing costs in the capital markets and affect the availability of funding to us in the capital markets. In addition, a downgrade may adversely affect relationships with broker-dealers, banks, agents, wholesalers and other distributors of our products and services, which may negatively impact new sales and adversely affect our ability to compete. This would have a material adverse effect on our business, results of operations and financial condition.

We cannot predict what actions rating agencies may take, or what actions we may take in response to the actions of rating agencies, which could adversely affect our business. As with other companies in the financial services industry, our ratings could be downgraded at any time and without notice by any rating agency.

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Changes in government regulations in the countries in which we operate may affect profitability.

Our insurance business is subject to comprehensive regulation and supervision in all countries in which we operate. The primary purpose of such regulation is to protect policyholders, not holders of securities. Changes in existing insurance laws and regulations may affect the way in which we conduct business and the products offered. Additionally, the insurance laws or regulations adopted or amended from time to time may be more restrictive or may result in higher costs than current requirements. The recent financial markets dislocation has resulted in, and may continue to result in further, extensive changes to existing laws, regulations and regulatory frameworks applicable to our businesses in the countries in which we operate.

For example, in July 2010, the US Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank), which provides for comprehensive changes to the regulation of financial services in the United States by granting existing government agencies and newly created government agencies and bodies (e.g., the Financial Stability Oversight Council and the Federal Insurance Office) authority to promulgate new financial regulations applicable to systemically important non-bank financial institutions. These new regulations may subject us to a number of requirements, including, among others, stress tests and stricter prudential standards, such as stricter requirements and limitations relating to liquidity, credit exposure and risk management. In addition, Dodd-Frank authorizes the Federal Insurance Office, which does not have general authority over the business of insurance, to make recommendations to the Financial Stability Oversight Council that certain insurers be subject to more stringent regulation. Further, Dodd-Frank requires the Federal Insurance Office to conduct a study on how to modernize and improve the system of insurance regulation in the United States. We cannot predict the requirements of the Dodd-Frank regulations that will ultimately be adopted, how the regulations will affect the financial markets generally or how the regulations will affect our operations or financial condition.

For information relating to the European Commissions Solvency II directive, see above at: Risk FactorsOther risks We may be required to increase our statutory reserves and/or hold higher amounts of statutory capital for certain of our products which will decrease our returns on these products unless we increase our prices.

Changes in pension and employee benefit regulation, social security regulation, financial services regulation, taxation and the regulation of securities products and transactions may adversely affect our ability to sell new policies or claims exposure on existing policies. For example, in Hungary, the Parliament passed laws in 2010 that suspend money transfers to pension fund clients accounts and redirect the contributions to the state budget, with the aim to reduce the budget deficit. The new laws also allow pension fund customers to step back to the public non-funded pay-as-you-go pension system. It is possible that similar policy measures may be taken in Poland or other countries in which we operate in Central & Eastern Europe or elsewhere.

In general, changes in laws and regulations may materially increase our direct and indirect compliance and other expenses of doing business and have a material adverse effect on our business, results of operations or financial condition.

Litigation and regulatory investigations may adversely affect our business, results of operations and financial condition.

We face significant risks of litigation and regulatory investigations and actions in connection with activities as an insurer, securities issuer, employer, investment advisor, investor and taxpayer. In recent years, the insurance industry has increasingly been the subject of litigation, investigation and regulatory activity by various governmental and enforcement authorities concerning common industry practices such as the disclosure of contingent commissions and the accounting treatment of finite reinsurance or other non-traditional insurance products. We cannot predict at this time the effect this current trend towards litigation and investigation will have on the insurance industry or our business. Lawsuits, including class actions and regulatory actions, may be difficult to assess or quantify, may seek recovery of very large and/or indeterminate amounts, including punitive and treble damages, and their existence and magnitude may remain unknown for substantial periods of time. AEGON UK, for example, set up reserves to compensate certain policyholders after self-reporting failures in its administrative procedures to the UK Financial Services Authority that occurred over the past two decades. In 2010, AEGON UK received a fine of EUR 3.3 million from the FSA due to systems and controls failings, some of which have led to customer detriment. In the Netherlands, certain current and former customers, and groups representing customers, have initiated litigation and certain groups are encouraging others to bring lawsuits against us and other insurers in respect of certain products including securities leasing products and unit-linked products (so called beleggingsverzekeringen including the KoersPlan product). In the past we defended and we intend to continue defending ourselves vigorously when we believe claims are without merit. We have sought and intend to seek to settle certain claims including via policy modifications in appropriate circumstances such as the settlement we announced in 2009 with Stichting Verliespolis and Stichting Woekerpolis. In addition, we and other US industry participants have been named in lawsuits alleging, among other things, that asset-based fees charged for investment products offered on 401(k) platforms were higher than those generally available in the market. A substantial legal liability or a significant regulatory action could have a material adverse effect on our business, results of operations and financial condition.

Certain of the products we sell are complex and involve significant investment risks that may be elected by our customers. We have from time to time received claims from certain current and former customers, and groups representing customers, in respect of certain products, including in relation to certain employer owned life insurance products sold to banks and other corporations, and have in the past agreed to make payments, in some cases substantial, or adjustments to policy terms to settle those claims if we believed it was appropriate to do so. While we intend to defend ourselves vigorously against any claims that we do not believe have merit, there can be

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no assurance that any claims brought against us by our customers will not have a material adverse effect on our results of operations, cash flow, financial position and reputation.

As a result of the European Commissions approval of the core capital we received from the Dutch State in 2008, we are subject to certain requirements which may have a material adverse effect on our business, results of operations and financial condition.

As required under European Union state aid rules, the Dutch State notified the European Commission of the issuance by us in December 2008 of EUR 3 billion of non-voting convertible core capital securities to Vereniging AEGON, which was funded by the Dutch State. The European Commission determined that the aid provided by the Dutch State was compatible with the common market, raised no objection to the aid and authorized the aid as emergency intervention in response to the financial crisis. In July 2010, the Dutch State submitted a final viability plan regarding our status as a fundamentally sound institution to the European Commission. The European Commission approved the plan on August 17, 2010. As part of the process to conclude the European Commissions final review of the plan, we agreed with the Dutch Ministry of Finance to amend the terms and conditions of full repurchase of the then-remaining EUR 2 billion of convertible core capital securities. The conditions, which assume a full repurchase no later than June 30, 2011, impose certain requirements on us and our future actions. For example, we may not pay dividends on common shares, and may not pursue acquisitions, except for certain investments in bancassurance partnerships in Spain, provided that we do not increase our overall market share in the Spanish market. In addition, we may not pursue a top-three price leadership position in our residential mortgage and internet savings businesses in the Netherlands. We also agreed to request Standard & Poors to no longer publish its insurance financial strength rating on AEGON Levensverzekering N.V. in the Netherlands 1 and to explore the sale or exit of certain businesses. These requirements may have a material adverse effect on our business, results of operations and financial condition.

Under the terms and conditions agreed with the Ministry of Finance, we are required to seek approval from the Dutch Central Bank before being permitted to repurchase the remaining convertible core capital securities. In determining whether to approve a request for repurchase, the Dutch Central Bank considers certain criteria including the adequacy of our excess capital. There is no limit on the duration of such consultations or certainty as to the outcome of such consultations. If we are unable to meet our interest obligations or are unsuccessful in repurchasing the capital, we may be required to convert the convertible core capital securities into our ordinary shares, which may result in both the ability of the Dutch State to exert influence in its capacity as a large holder of our ordinary shares and a significant dilution to existing shareholders. If full repurchase of the convertible core capital securities is not achieved before June 30, 2011, we may face revised and/or additional conditions to repurchase and/or other operational restrictions, which could have a material adverse effect on our business, results of operations and financial condition.

We may be unable to manage our risks successfully through derivatives.

We are exposed to currency fluctuations, changes in the fair value of our investments, the impact of interest rate, equity markets and credit spread changes and changes in mortality and longevity. We use common financial derivative instruments such as swaps, options, futures and forward contracts to hedge some of the exposures related to both investments backing insurance products and company borrowings. This is a more pronounced risk to us in view of the stresses suffered by financial institutions and the volatility of credit and equity markets. We may not be able to manage the risks associated with these activities successfully through the use of derivatives. In addition, a counterparty may fail to honor the terms of its derivatives contracts with us. Our inability to manage risks successfully through derivatives, a counterpartys failure to honor its obligations or the systemic risk that failure is transmitted from counterparty to counterparty could each have a material adverse effect on our business, results of operations and financial condition.

Our ability to manage risks through derivatives may be negatively affected by Dodd-Frank and legislation initiatives of the European Commission, which provide for a new framework of regulation of OTC derivatives markets. These new regulations may require us to clear certain types of transactions currently traded in the OTC derivative markets through a central clearing organization and may limit our ability to customize derivative transactions for our needs. As a result, we may experience additional collateral requirements and costs associated with derivative transactions.

State statutes and regulators may limit the aggregate amount of dividends payable by our subsidiaries, thereby limiting our ability to make payments on debt obligations.

Our ability to make payments on debt obligations and pay certain operating expenses is dependent upon the receipt of dividends from subsidiaries. Certain of these subsidiaries have regulatory restrictions that can limit the payment of dividends. In addition, local regulators, acting to represent the interests of local policyholders, are taking an increasingly restrictive stance with respect to permitting dividend payments, which may affect our ability to satisfy our debt obligations or pay our operating expenses.

1 Standard & Poors has subsequently complied with this request

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Changes in accounting policies may affect our reported results and shareholders equity.

Since 2005, our financial statements have been prepared and presented in accordance with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board and adopted by the European Union. Any future change in these accounting principles may have a significant impact on our reported results, financial condition and shareholders equity. This includes the level and volatility of reported results and shareholders equity.

Tax law changes may adversely affect our profitability, as well as the sale and ownership of our products.

Insurance products enjoy certain tax advantages, particularly in the United States and the Netherlands, which permit the tax deferred accumulation of earnings on the premiums paid by the holders of annuities and life insurance products under certain conditions and within limits. Taxes on this inside build-up of earnings may not be payable at all and, if payable, generally are due only when the earnings are actually paid.

The US Congress has, from time to time, considered possible legislation that could make our products less attractive to consumers, including legislation that would reduce or eliminate the deferral of taxation on the accretion of value within certain annuities and life insurance products. In addition, the US Congress passed legislation in 2001 that provided for reductions in the estate tax and the possibility of permanent repeal of the estate tax continues to be discussed. This could have an impact on insurance products and sales in the United States.

The US Government, as well as state and local governments, also considers from time to time tax law changes that could increase the amount of taxes that we pay. For example, the US Treasury Department and the Internal Revenue Service may propose new regulations regarding the methodology to determine the dividends received deduction (DRD) related to variable life insurance and variable annuity contracts. The DRD reduces the amount of dividend income subject to tax and is a significant component of the difference between our effective tax rate and the federal statutory tax rate of 35%. A change in the DRD, including the possible elimination of this deduction, could reduce our consolidated net income.

Any changes in United States or Dutch tax law affecting our products could have a material adverse effect on our business, results of operations and financial condition.

Competitive factors may adversely affect our market share.

Competition in our business segments is based on service, product features, price, commission structure, financial strength, claims paying ability, ratings and name recognition. We face intense competition from a large number of other insurers, as well as non-insurance financial services companies such as banks, broker-dealers and asset managers, for individual customers, employers, other group customers, agents and other distributors of insurance and investment products. Consolidation in the global financial services industry can enhance the competitive position of some of our competitors by broadening the range of their products and services, increasing their distribution channels and their access to capital. In addition, development of alternative distribution channels for certain types of insurance and securities products, including through the internet, may result in increasing competition as well as pressure on margins for certain types of products. These competitive pressures could result in increased pricing pressures on a number of products and services, particularly as competitors seek to win market share. This may harm our ability to maintain or increase profitability.

The adverse market and economic conditions that began in the second half of 2007 and significantly worsened in 2008 and into 2009, with modest recovery beginning in late 2009 and in 2010, can be expected to result in changes in the competitive landscape. For example, the financial distress experienced by certain financial services industry participants as a result of weak economic conditions and newly imposed regulation may lead to acquisition opportunities. Our ability or that of our competitors to pursue such opportunities may be limited due to lower earnings, reserve increases or a lack of access to debt capital markets and other sources of financing and limitations placed on companies that received state aid by the European Commission. Such conditions may also lead to changes by us or our competitors in product offerings and product pricing that could affect our and their relative sales volumes, market shares and profitability. Additionally, the competitive landscape in which we operate may be further affected by government-sponsored programs or actions taken in response to the severe dislocations in financial markets which occurred in 2008.

In Spain, we currently have partnerships with a number of Spanish savings banks to distribute a combination of life insurance and pension products. Savings banks in Spain are currently undergoing a period of consolidation as a result of ongoing economic uncertainty. If banks with which we have partnerships consolidate with other banks or otherwise alter their operations, we may experience significant adverse effects on our partnerships with those banks as well as our competitive position in the Spanish life insurance and pensions market.

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The default of a major market participant could disrupt the markets.

The failure of a sufficiently large and influential financial institution could disrupt securities markets or clearance and settlement systems in our markets. This could cause market declines or volatility. Such a failure could lead to a chain of defaults that could adversely affect us and our contract counterparties. In addition, such a failure could impact future product sales as a potential result of reduced confidence in the insurance industry.

The experience suffered by AIG in the aftermath of the bankruptcy of Lehman Brothers in September 2008 is an example of this type of risk. Management believes that despite the attention paid by regulators in the United States, the European Union and other countries where we operate, systemic risk to the markets continues to exist, and dislocations caused by the interdependency of financial market participants continues to be a potential source of material adverse changes to our business, results of operations and financial condition.

We may be unable to retain personnel who are key to the business.

As a global financial services enterprise with a decentralized management structure, we rely to a considerable extent on the quality of local management in the various countries in which we operate. The success of our operations is dependent, among other things, on our ability to attract and retain highly qualified professional personnel. Competition for key personnel in most countries in which we operate is intense. Our ability to attract and retain key personnel, in particular senior officers, experienced portfolio managers, mutual fund managers and sales executives, is dependent on a number of factors, including prevailing market conditions and compensation packages offered by companies competing for the same talent. As a part of the governmental response in Europe and the United States to the financial crisis in 2008, there have been various legislative initiatives that have sought to restrict the remuneration of personnel, in particular senior management, with a focus on performance-related remuneration and limiting severance payments. We are also subject to similar restrictions as a consequence of the terms of the special transaction in December 2008 among AEGON, Vereniging AEGON and the Dutch State securing the provision of core capital to us from the Dutch State. These restrictions, alone or in combination with the other factors described above, could adversely affect our ability to hire and retain qualified employees.

Reinsurers to whom we have ceded risk may fail to meet their obligations.

Our insurance subsidiaries cede premiums to other insurers under various agreements that cover individual risks, group risks or defined blocks of business, on a co-insurance, yearly renewable term, excess or catastrophe excess basis. These reinsurance agreements spread the risk and minimize the effect of losses. The amount of each risk retained depends on an evaluation of the specific risk, which is subject, in certain circumstances, to maximum limits based on the characteristics of coverage. Under the terms of the reinsurance agreements the reinsurer agrees to reimburse for the ceded amount in the event the claim is paid. However, our insurance subsidiaries remain liable to their policyholders with respect to ceded insurance if any reinsurer fails to meet the obligations assumed by it. See Item 18, Financial StatementsSchedule to Financial StatementsReinsurance in this Annual Report for a table showing life insurance in force amounts on a direct, assumed and ceded basis for 2008, 2009 and 2010. See also Item 18, Financial Statements, Note 18.11 in this Annual Report for the amount of reinsurance assets at each balance sheet date for reinsurance ceded.

In accordance with industry practices, we reinsure a portion of our life insurance exposure with unaffiliated insurance companies under traditional indemnity reinsurance arrangements. In 2010, approximately 35% of our total direct and assumed (for which we act as a reinsurer for others) life insurance in force was ceded to other insurers. The major reinsurers of AEGON USA and AEGON Canada are Munich Re, RGA and Swiss Re. The major reinsurers of AEGON UK are Swiss Re, Munich Re and XL Re. The major reinsurer for life insurance for AEGON The Netherlands is Swiss Re while the non-life reinsurance is diversified across several providers including Lloyds market syndicates. The major reinsurers of AEGON Hungary for non-life are Swiss Re, Munich Re and Hannover Re and for life insurance are Munich Re and RGA. AEGON Spains major reinsurers are General Re, Munich Re and RGA. AEGON Chinas major reinsurers are General Re, Munich Re and Swiss Re.

Our exploration of strategic options, including divestment or other strategic transactions, involving Transamerica Reinsurance may expose us to additional risks.

We announced in June 2010 that we are in the process of exploring strategic options for Transamerica Reinsurance, our international life reinsurance business. We may not be successful in divesting Transamerica Reinsurance on terms acceptable to us. If we determine not to divest Transamerica Reinsurance, and instead run off the business as part of the requirements for the European Commissions approval of the Dutch State aid we received in 2008, we may face difficulty retaining key personnel and maintaining relationships with employees and customers of Transamerica Reinsurance. If we do agree to divest Transamerica Reinsurance, such transaction may expose us to certain risks including: enhanced counterparty exposure risk to the purchaser to which we retrocede Transamerica Reinsurance liabilities, collateral funding obligations and/or the risk of closing conditions not being satisfied. Because any divestiture of Transamerica Reinsurance is likely to be structured principally as a series of reinsurance transactions, any purchaser could become one of our largest reinsurers and we would then be at risk if the purchaser defaulted on their obligations under the policies we retrocede to them. A bankruptcy or insolvency or inability of the purchaser to satisfy its obligations could have a material adverse effect on our financial position and results of operation. In addition, we may agree to become required under certain

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circumstances to satisfy significant collateral funding obligations of the purchaser in connection with the policies we retrocede to any purchaser. Satisfying such funding obligations could limit our ability to upstream cash to the group level, pay dividends or make acquisitions. Any divestment would be subject to certain closing conditions, including a variety of regulatory approvals, and there can be no assurance that any agreement we enter into would result in a completed transaction.

Reinsurance may not be available, affordable or adequate to protect us against losses.

As part of our overall risk and capacity management strategy we purchase reinsurance for certain risks underwritten by our various business segments. Market conditions beyond our control determine the availability and cost of the reinsurance protection we purchase. Accordingly, we may be forced to incur additional expenses for reinsurance or may not be able to obtain sufficient reinsurance on acceptable terms, which could adversely affect our ability to write future business.

We may have difficulty managing our expanding operations and we may not be successful in acquiring new businesses or divesting existing operations.

In recent years we have made a number of acquisitions and divestitures around the world and it is possible that we may make further acquisitions and divestitures in the future. Growth by acquisition involves risks that could adversely affect our operating results and financial condition. These include: the potential diversion of financial and management resources from existing operations; difficulties in assimilating the operations, technologies, products and personnel of the acquired company; significant delays in completing the integration of acquired companies; the potential loss of key employees or customers of the acquired company; potential losses from unanticipated litigation; and tax and accounting issues. In addition, expansion into new and emerging markets may involve heightened political, legal and regulatory risks, such as discriminatory regulation, nationalization or expropriation of assets, price controls and exchange controls.

Our acquisitions could result in additional indebtedness, costs, contingent liabilities and impairment expenses related to goodwill and other intangible assets. In addition, they may divert managements attention and other resources. Divestitures of existing operations, including a divestiture of Transamerica Reinsurance as described above, could result in us assuming or retaining certain contingent liabilities. All of the foregoing could adversely affect our businesses, results of operations and financial condition. Future acquisitions may also have a dilutive effect on the ownership and voting percentages of existing shareholders. There can be no assurance that we will successfully identify suitable acquisition candidates or that we will properly value acquisitions made. We are unable to predict whether or when any prospective acquisition candidate will become available or the likelihood that any acquisition will be completed once negotiations have commenced.

Catastrophic events, which are often unpredictable by nature, could result in material losses and abruptly and significantly interrupt our business activities.

Our operating results and financial position can be adversely affected by volatile natural and man-made disasters such as hurricanes, windstorms, earthquakes, terrorism, riots, fires and explosions, pandemic disease and other catastrophes. Over the past several years changing weather patterns and climatic conditions have added to the unpredictability and frequency of natural disasters in certain parts of the world and created additional uncertainty as to future trends and exposure. Generally, we seek to reduce our exposure to these events through individual risk selection, monitoring risk accumulation and purchasing reinsurance. However, such events could lead to considerable financial loss to our business. Furthermore, natural disasters, terrorism and fires could disrupt our operations and result in significant loss of property, key personnel and information about our clients and us. If our business continuity plans have not included effective contingencies for such events they could adversely affect our business, results of operations, corporate reputation and financial condition for a substantial period of time.

We regularly develop new financial products to remain competitive in our markets and to meet the expectations of our clients. If clients do not achieve expected returns on those products, we may be confronted with legal claims, pressure groups and negative publicity.

We may face claims from customers and adverse negative publicity if our products result in losses or fail to result in expected gains, regardless of the suitability of products for customers or the adequacy of the disclosure provided to customers by us and by the intermediaries who distribute our products. New products that are less well understood and that have less of a historical performance track record may be more likely to be the subject of such claims. Any such claims could have a material adverse effect on our results of operations, corporate reputation and financial condition.

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We may not be able to protect our intellectual property and may be subject to infringement claims.

We rely on a combination of contractual rights with third parties and copyright, trademark, patent and trade secret laws to establish and protect our intellectual property. Third parties may infringe on or misappropriate our intellectual property, and it is possible that third parties may claim that we have infringed on or misappropriated their intellectual property rights. Any resulting proceedings in which we would have to enforce and protect our intellectual property, or defend ourselves against a claim of infringement of a third partys intellectual property, may require significant effort and resources and may not prove successful. As a result of any proceeding in which we would have to enforce and protect our intellectual property, we may lose intellectual property protection which could have a material adverse effect on our business, results of operation, financial condition and our ability to compete. As a result of any proceeding in which we would have to defend ourselves against a claim of infringement of a third partys intellectual property, we may be required to pay damages and provide injunctive relief, which could have a material adverse effect on our business, results of operations and financial condition.

Inadequate or failed processes or systems, human factors or external events could adversely affect our profitability, reputation or operational effectiveness.

Operational risk is inherent in our business and can manifest itself in many ways including business interruption, poor vendor performance, information systems malfunctions or failures, regulatory breaches, processing errors, modeling errors, and/or internal and external fraud. These events can potentially result in financial loss, harm to our reputation and hinder our operational effectiveness. Management undertakes significant effort to control these risks and keep operational risk at appropriate levels by maintaining a well-controlled environment and sound policies and practices. Notwithstanding these control measures, however, operational risk is part of the business environment in which we operate and is inherent to our size and complexity as well as our geographic diversity and the scope of the businesses we operate. Our risk management activities cannot anticipate every economic and financial outcome or the specifics and timing of such outcomes. Furthermore, if the contractual arrangements put in place with any third party service providers, including providers of information technology, administrative or investment management services, are terminated, we may not find an alternative provider on a timely basis or on equivalent terms. We may incur losses from time to time due to these types of risks.

Our operations support complex transactions and are highly dependent on the proper functioning of information technology and communication systems. Any failure of our information technology or communications systems may result in a material adverse effect on our results of operations and corporate reputation.

While systems and processes are designed to support complex transactions and to avoid systems failure, fraud, information security failures, processing errors and breaches of regulation, any failure could lead to a material adverse effect on our results of operations and corporate reputation. In addition, we must commit significant resources to maintain and enhance our existing systems in order to keep pace with industry standards and customer preferences. If we fail to keep up-to-date information systems, we may not be able to rely on accurate information for product pricing, risk management and underwriting decisions. In addition, even though back up and recovery systems and contingency plans are in place, we cannot assure investors that interruptions, failures or breaches in security of these process and systems will not occur, or if they do occur, that they can be adequately addressed. The occurrence of any of these events could have a material adverse effect on our business, results of operations and financial condition.

Judgments of US courts are not enforceable against us in Dutch courts.

The United States and the Netherlands do not currently have a treaty providing for the reciprocal recognition and enforcement of judgments (other than arbitration awards) in civil and commercial matters. Judgments of US courts, including those predicated on the civil liability provisions of the US federal securities laws, may not be enforceable in Dutch courts. Therefore, our shareholders that obtain a judgment against us in the United States may not be able to require us to pay the amount of the judgment unless a competent court in the Netherlands gives binding effect to the judgment. It may, however, be possible for a US investor to bring an original action in a Dutch court to enforce liabilities against us, our affiliates, directors, officers or any expert named therein who reside outside the United States, based upon the US federal securities laws.

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ii RISKS RELATING TO AEGONS COMMON SHARES

Our share price could be volatile and could drop unexpectedly, making it difficult for investors to resell our common shares at or above the price paid.

The price at which our common shares trade will be influenced by a large number of factors, some of which will be specific to us and our operations and some of which will be related to the insurance industry and equity markets in general. As a result of these factors, investors may not be able to resell their common shares at or above the price paid for them. In particular, the following factors, in addition to other risk factors described in this section, may have a material impact on the market price of our common shares:

Investor perception of us as a company;

Actual or anticipated fluctuations in our revenues or operating results;

Announcement of intended acquisitions, disposals or financings, or speculation about such acquisitions, disposals or financings;

Changes in our dividend policy, which could result from changes in our cash flow and capital position;

Sales of blocks of our shares by significant shareholders, including Vereniging AEGON;

Price and timing of any refinancing or conversion of our convertible core capital securities;

A downgrade or rumored downgrade of our credit or financial strength ratings, including placement on credit watch;

Potential litigation involving us or the insurance industry in general;

Changes in financial estimates and recommendations by securities research analysts;

Fluctuations in capital markets including foreign exchange rates, interest rates and equity markets;

The performance of other companies in the insurance sector;

Regulatory developments in the Netherlands, the United States, Canada, the United Kingdom and other countries in which we operate;

International political and economic conditions, including the effects of terrorist attacks, military operations and other developments stemming from such events and the uncertainty related to these developments;

News or analyst reports related to markets or industries in which we operate; and

General insurance market conditions.

The high and low prices of AEGONs common shares on Euronext Amsterdam were EUR 6.17 and EUR 1.85 respectively in 2009 and EUR 5.41 and EUR 4.04 respectively in 2010. The high and low sales prices of our common shares on the NYSE were USD 9.23 and USD 2.30 respectively in 2009 and USD 7.41 and USD 5.11 respectively in 2010. All share prices are closing prices.

We and our significant shareholders may offer additional common shares in the future, and these and other sales may adversely affect the market price of the outstanding common shares.

We may decide to offer additional common shares in the future, for example, to strengthen our capital position in response to regulatory changes or to effect an acquisition. In connection with its refinancing in September 2002, Vereniging AEGON entered into an equity repurchase facility and a back-up credit facility. On February 9, 2010 both facilities were replaced by a three year term and revolving facilities agreement with a consortium of banks that can be extended until 2014. Under the new agreement our common shares in the possession of Vereniging AEGON are pledged to the consortium of banks. If Vereniging AEGON were to default under the facilities agreement, the lenders may dispose of our common shares held by them as collateral in order to satisfy amounts outstanding. An additional offering of common shares by us, sales of common shares by significant shareholders or by lenders to Vereniging AEGON, or the public perception that an offering or such sales may occur, could have an adverse effect on the market price of our common shares. As of December 31, 2010, our total authorized share capital consisted of 3,000,000,000 common shares, par value 0.12 per share, and 1,000,000,000 preferred shares (divided into 500,000,000 class A and 500,000,000 class B preferred shares), par value 0.25 per share. All our outstanding common shares are freely tradable, and all shareholders, including large shareholders such as Vereniging AEGON, are free to resell their shares at any time.

The convertible core capital securities issued to Vereniging AEGON may be converted into common shares and dilute existing common shareholders.

On December 1, 2008, we issued new convertible core capital securities to Vereniging AEGON. The purchase of these new securities by Vereniging AEGON was funded by the Dutch State and provided us with additional core capital. The terms of the convertible core capital securities permit us, on or after December 1, 2011, to convert any or all of the convertible core capital securities into common shares on a one-for-one basis. Any conversion to common shares would dilute existing common shareholders. If we exercise our conversion right, Vereniging AEGON may opt to require us to redeem the convertible core capital securities on the conversion date.

Vereniging AEGON, our major shareholder, holds a large percentage of the voting shares and therefore has significant influence over our corporate actions.

Prior to September 2002, Vereniging AEGON beneficially owned approximately 52% of the voting shares and thus held voting control over AEGON. In September 2002, Vereniging AEGON reduced its beneficial ownership to approximately 33% of the voting shares (excluding issued common shares held in treasury by AEGON). Pursuant to the 1983 Merger Agreement between AEGON and Vereniging AEGON, as amended, in case of an issuance of shares by AEGON, Vereniging AEGON may purchase as many class B

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preferred shares as would enable it to prevent or offset a dilution to below its actual percentage of the voting shares, unless Vereniging AEGON as a result of exercising these option rights would increase its voting power to more than 33%. The option granted to Vereniging AEGON permits it to purchase class B preferred shares up to a maximum of the non-issued part of the class B preferred shares included from time to time in AEGONs authorized capital if necessary to prevent or offset such dilution. The class B preferred shares would then be issued at par value (0.25), unless a higher price is agreed. In the years 2003 through 2008, a total of 35,170,000 class B preferred shares were issued under these option rights. In 2009, Vereniging AEGON exercised its option rights to purchase in aggregate an additional 33,860,000 class B preferred shares at par value to offset dilution caused by our equity issue completed in August 2009. On March 15, 2011, Vereniging AEGON exercised its option rights to purchase 41,042,000 class B preferred shares at par value to offset dilution caused by the equity issuance completed on March 1, 2011.

In addition, we have implemented certain changes to our corporate governance structure and the relationship with Vereniging AEGON pursuant to which Vereniging AEGON has voluntarily waived its right to cast 25 / 12 votes per class A or class B preferred share. Consequently, under normal circumstances Vereniging AEGONs voting power, based on the December 31, 2010 numbers of outstanding and voting shares, is reduced to approximately 22.76% of the votes exercisable in the General Meeting of Shareholders. However, this reduction in voting percentage is not applicable in all circumstances. In certain limited circumstances at the sole discretion of Vereniging AEGON (such as the acquisition of 15% of the voting shares, a tender offer for shares or a proposed business combination, each by any person or group of persons, whether individually or acting as a group, other than in a transaction approved by the Executive Board and Supervisory Board), Vereniging AEGONs voting rights for a limited period of 6 months will increase to a percentage that at December 31, 2010 amounts to 33%. Consequently, Vereniging AEGON may have substantial influence on the outcome of corporate actions requiring shareholder approval, including:

Adopting amendments to the Articles of Association;

Adopting the annual accounts;

Approving a consolidation or liquidation;

Approving a tender offer, merger, sale of all or substantially all of the assets or other business combination;

In particular during the periods when Vereniging AEGON is entitled to exercise its increased voting rights, it will generally have sufficient voting power to veto certain decisions presented to the General Meeting of Shareholders, including any proposal relating to the following matters:

(1) Rejecting binding Supervisory Board nominations for membership on the Supervisory Board and Executive Board;

(2) Appointing an Executive Board or Supervisory Board member other than pursuant to Supervisory Board nomination; and

(3) Suspending or removing an Executive Board or Supervisory Board member other than pursuant to a Supervisory Board proposal.

Currency fluctuations may adversely affect the trading prices of our common shares and the value of any cash distributions made.

Because our common shares listed on Euronext Amsterdam are quoted in euros and our common shares listed on the NYSE are quoted in US dollars, fluctuations in exchange rates between the euro and the US dollar may affect the value of our common shares. In addition, we declare cash dividends in euros, but pay cash dividends, if any, on our shares of New York registry in US dollars based on an exchange rate set the business day following the shareholder meeting approving the dividend. As a result, fluctuations in exchange rates may affect the US dollar value of any cash dividends paid.

Convertible securities (or other securities that permit or require us to satisfy our obligations by issuing common shares) that we may issue could influence the market price for our common shares.

Any market that develops for convertible securities or other securities that permit or require us to satisfy obligations by issuing common shares that we have issued or may issue in the future would be likely to influence, and be influenced by, the market for our common shares. For example, the price of our common shares could become more volatile and could be depressed by investors anticipation of the potential resale in the market of substantial amounts of our common shares received at maturity. Our common shares could also be depressed by the acceleration of any convertible securities (or other such securities) that we have issued by investors who view such convertible securities (or other such securities) as a more attractive means of participation in our equity. Negative results could also be produced by hedging or arbitrage trading activity that may develop involving such convertible securities (or other such securities) and our common shares. Any such developments could negatively affect the value of our common shares.

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ITEM 4. INFORMATION ON THE COMPANY

4A History and development of AEGON

i General

AEGON N.V., domiciled in the Netherlands, is a public limited liability share company organized under Dutch law.

AEGON N.V. was formed in 1983 through the merger of AGO and Ennia, both of which were successors to insurance companies founded in the 1800s.

AEGON N.V., through its member companies that are collectively referred to as AEGON or the AEGON Group, is a leading provider of life insurance, pensions and asset management. AEGON is headquartered in the Netherlands and employs, through its subsidiaries, approximately 27,500 people worldwide. AEGONs common shares are listed on stock exchanges in Amsterdam (Euronext), New York (NYSE) and London.

AEGONs businesses focus on life insurance, pensions and asset management. AEGON is also active in accident, supplemental health, general insurance, and some limited banking activities. AEGON N.V. is a holding company. The operations described above are conducted through operating subsidiaries.

AEGONs established markets are the United States, the Netherlands and the United Kingdom. AEGON is present in more than 20 countries in the Americas, Europe and Asia.

AEGON encourages product innovation and fosters an entrepreneurial spirit within its businesses. New products and services are developed by local business units with a continuous focus on cost control. AEGON uses a multi-brand, multi-channel distribution approach to meet its customers needs.

The AEGON Group has the following reportable geographic segments: the Americas (which include the United States, Canada, Mexico and Brazil), the Netherlands, the United Kingdom and New markets, which includes Hungary, Spain, China, Poland, India and a number of other countries.

For information on our business segments, see Note 18.5 Segment Information, of the notes to our financial statements in Item 18 of this Annual Report. The business activities of our principal subsidiaries are more fully described within the country sections that follow.

Our headquarters are located at:

AEGONplein 50

PO Box 85

2501 CB The Hague

The Netherlands

Telephone number: +31.70.344.8305

Internet site: www.aegon.com

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ii Recent developments and capital expenditures and divestments

Acquisitions

2010

There have been no acquisitions during 2010.

2009

In June 2009, AEGON acquired a 50% stake in BT-AEGON (Romania), a pension fund management company earlier run as a 50%-50% joint venture with Banca Transilvania. The total purchase price amounted to EUR 11 million. Acquired assets included EUR 1 million cash positions. Goodwill of EUR 3 million was recognized. Since the acquisition date, the company has attributed EUR 0 million to net income. If the acquisition had been as of January 1, 2009, contribution to net income and total revenues would amount to EUR 0.3 million and EUR 0.6 million respectively. Goodwill of EUR 3 million reflects the future new business and synergies with existing business.

In May 2009, AEGON completed the acquisition of a 50% (non-controlling) interest in Mongeral SA Seguros e Previdência (Brazil). The total consideration paid amounted to EUR 44 million. An additional earn-out payment of EUR 11 million will be payable if certain targets are met in the future.

2008

In December 2008, AEGON acquired an additional 40% stake in the Spanish Caja Cantabria Vida y Pensiones, of which already 10% was acquired in 2007. As a result, AEGON holds a 50% stake as of December 31, 2008. The total purchase price amounted to EUR 27 million for the 40% stake. Acquired assets included EUR 2 million cash positions. Goodwill of EUR 63 million was recognized. Since the acquisition date, the company has attributed EUR 0 million to net income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to EUR 0 million and EUR 12 million respectively.

In October 2008, AEGON acquired a 50% stake in Caixa Terrassa Vida y Pensiones, a Spanish life insurance, pension and health company. The total purchase price amounted to EUR 186 million. Acquired assets included EUR 11 million cash positions. Goodwill of EUR 167 million was recognized. Since the acquisition date, the company has attributed EUR 0 million to net income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to EUR 4 million and EUR 109 million respectively.

In July 2008, AEGON finalized the acquisition of 100% of the shares of the Turkish life insurance and pension company Ankara Emeklilik Anonim Şirketi. The total purchase price amounted to EUR 34 million. Since the acquisition date, the company has attributed EUR (3) million (loss) to net income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to respectively EUR (7) million (loss) and EUR 11 million. As a result of the acquisition, assets and liabilities were recognized for EUR 54 million and EUR 20 million respectively, including a cash position of EUR 5 million. Goodwill of EUR 30 million reflects the future new business and synergies with existing business.

In June 2008, AEGON acquired 100% of the shares of the Polish pension fund company PTE Skarbiec-Emerytura SA. The total purchase price amounted to EUR 139 million. Since the acquisition date, the company has attributed EUR 1 million to net income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to respectively EUR 4 million and EUR 14 million. As a result of the acquisition, assets and liabilities were recognized for EUR 156 million and EUR 17 million respectively, including a cash position of EUR 4 million. Goodwill of EUR 39 million reflects the future new business and potential synergies with existing business.

In June 2008, AEGON completed the acquisition of 100% of the shares of Heller-Saldo 2000 Pension Fund Management Co., UNIQA Investment Service Co. and UNIQA Financial Service Co. in Hungary for a total purchase price of EUR 21 million. The companies merged subsequently. Since the acquisition date, the company has attributed EUR 1 million to net income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to respectively EUR 2 million and EUR 4 million. As a result of the acquisition, assets and liabilities were recognized for EUR 24 million and EUR 3 million respectively, including a cash position of EUR 1 million. Goodwill of EUR 6 million reflects the future new business and potential synergies with existing business.

In April 2008, AEGON acquired a 49% stake in Industrial Fund Management Co., Ltd, a Chinese mutual fund manager. The company is renamed AEGON Industrial Fund Management Co. The total purchase consideration amounted EUR 22 million. As a result of the acquisition, assets and liabilities were recognized for EUR 28 million and EUR 6 million respectively, including EUR 6 million of goodwill and EUR 15 million cash and cash equivalents. The company is accounted for as a joint venture.

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Disposals

2010

On April 1, 2010, AEGON completed the sale of its funeral insurance business in the Netherlands to Dutch investment firm Egeria for EUR 212 million. The actual proceeds from the sale amounted to EUR 162 million, the remainder was upstreamed as a dividend prior to the sale. The value of the assets and liabilities sold amounted to EUR 1,084 million and EUR 933 million respectively. The assets included an amount of EUR 320 million of cash. Included in the gain are unrealized gains in an amount of EUR 22 million, reflecting revaluation reserves which were recycled through the income statement. In 2009, AEGONs funeral insurance business generated EUR 70 million in gross written premiums.

2009

On August 31, 2009 AEGON completed the sale of its Taiwanese life insurance business to Zhongwie Company Ltd, announced on April 22, 2009 for an amount of EUR 11 million. The result on the disposal presented under other charges (see Note 18.41 of the notes to our financial statements in Item 18 of this Annual Report) was a loss of EUR 385 million.

4B Business overview

Supervision

Individual companies in the AEGON Group are each subject to solvency supervision in their respective home countries. Based on European Union legislation (Directive 98/79/EC) adopted in 1998, the supervisory authority in the Netherlands (De Nederlandsche Bank (DNB or Dutch Central Bank) is required, as a lead supervisor, to carry out supplementary supervision. The supplementary supervision of insurance companies in an insurance group enables EU supervisors to make a detailed assessment of the financial position of the EU insurance companies that are part of that group. The Directive requires DNB to take into account the relevant financial affiliations between the insurance companies and other entities in the group. In this respect, AEGON is required to submit reports to its supervisors twice a year setting out supplemental capital adequacy calculations of the insurance companies, risk concentrations and significant transactions and positions between insurance and non-insurance companies in the AEGON Group.

Since the beginning of October 2009, AEGON has been subject to supplemental group supervision by the Dutch Central Bank in accordance with the requirements of the European Unions Financial Conglomerate Directive. Supplemental group supervision pursuant to the Financial Conglomerate Directive includes supplementary capital adequacy requirements for financial conglomerates and supplementary supervision on risk concentrations and intra-group transactions in the financial conglomerate.

Both the insurance and banking companies in the AEGON Group are required to maintain a minimum solvency margin based on local requirements. The required solvency margin is the sum of the margins of each of AEGONs insurance and banking subsidiaries, based on the local requirements. Available liability capital includes shareholders equity, convertible core capital securities, perpetual capital securities, and dated subordinated debt and senior debt. In addition, as part of the European Commissions approval granted in August 2010, AEGON will increase the portion of its capital base represented by shareholders equity to 75% by the end of 2012.

The Americas

1.1 Background

AEGON Americas comprises AEGON USA, AEGON Canada as well as the Groups operations in Mexico and Brazil.

AEGON USA

AEGON USA 2 is one of the leading life insurance organizations in the United States and the largest of AEGONs country units. AEGON USA has more than thirty million policies and employs over 11,000 people. AEGON USA companies can trace their roots back as far as the mid-nineteenth century. AEGON USA includes some of the best known names in the US insurance business, including Transamerica and Monumental Life. AEGON USAs main offices are in Cedar Rapids, Iowa, and Baltimore, Maryland with many affiliated companies offices located throughout the United States.

Through these subsidiaries and affiliated companies, AEGON USA provides a wide range of life insurance, pensions, long-term savings, investment, and life reinsurance products. In addition, AEGON USA has a significant asset management business. See Item 4.6, Asset Management for additional information and a business overview of AEGONs asset management business.

2 Throughout this report, AEGON USA refers to AEGON companies managed from the United States. Similarly, AEGON Canada refers to all AEGON companies operating in Canada. AEGONs operations in North America the United States, Canada and Latin America Mexico and Brazil are referred to collectively as AEGON Americas.

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Like other AEGON companies around the world, AEGON USA uses a variety of distribution channels to ensure customers can access the products in a way that best suits them. For many years, AEGON USA has had close relations with banks across the United States, but also distributes products and services via agents, broker-dealers and specialized financial advisors, online as well as through direct and worksite marketing.

AEGON Canada

Based in Toronto, AEGON Canada offers a range of insurance products and financial services, primarily through its Transamerica Life Canada subsidiary, first established in 1927. Total employment of AEGON Canada on December 31, 2010 was 686.

AEGON Mexico

In 2006, AEGON acquired a 49% interest in Seguros Argos S.A. de C.V., a Mexican life insurance company.

AEGON Brazil

In 2009, AEGON acquired a 50% interest in Mongeral AEGON S.A. Seguros e Previdência, Brazils sixth largest independent life insurer.

1.2 Organizational structure

AEGON USA

AEGON USA, LLC is a principal holding company of AEGON USA. AEGON USA was founded in 1989 when AEGON decided to bring all its operating companies in the United States under a single financial services holding company. Business is conducted through subsidiaries of two holding companies AEGON USA, LLC and Commonwealth General. AEGON USA has operating licenses in every US state, the District of Columbia, Puerto Rico, the Virgin Islands and Guam.

AEGON USAs primary insurance subsidiaries are:

Transamerica Life Insurance Company

Transamerica Financial Life Insurance Company

Transamerica Advisors Life Insurance Company

Transamerica Advisors Life Insurance Company of New York

Monumental Life Insurance Company

Stonebridge Life Insurance Company

Stonebridge Casualty Insurance Company

Western Reserve Life Assurance Co. of Ohio

AEGONs subsidiary companies in the United States contain four lines of business acting through one or more of the AEGON USA life insurance companies:

Transamerica Life and Protection

Individual Savings and Retirement

Employer Solutions and Pensions

Life Reinsurance

These lines of business, which are described in further detail below, represent groups of products that are sold through AEGON USAs operating groups by various distributions and sales channels. The line of business structure is designed to enable AEGON USA to manage the organization efficiently, to identify business synergies, to pursue cross-selling opportunities, and to improve operating efficiencies. Coordinated support services complement operations by providing functional support in systems technology, investment management, regulatory compliance, and various corporate functions. Products are also offered and distributed through one or more of the AEGON USA licensed insurance or brokerage subsidiary companies.

AEGON Canada

In Canada, AEGON has three main operating subsidiaries:

Transamerica Life Canada

AEGON Capital Management Inc.

AEGON Fund Management Inc.

AEGON Mexico

In Mexico, AEGON has a 49% interest in Seguros Argos S.A. de C.V.

AEGON Brazil

In Brazil, AEGON has a 50% interest in Mongeral AEGON S.A. Seguros e Previdência.

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1.3 Overview sales and distribution channels

1.3.1 AEGON USA

AEGON USA uses a variety of sales and distribution channels in the United States. These include:

independent and career agents

financial planners

registered representatives

independent marketing organizations

banks

regional and independent broker-dealers

benefit consulting firms

wirehouses

affinity groups

institutional partners

In addition, AEGON USA provides a range of products and services online and uses direct and worksite marketing. This approach allows AEGON USA customers to access products and services in a way that best suits them. Generally, AEGON USA companies are focused on particular products or market segments, ranging from lower income to high net worth individuals and large corporations.

1.3.2 AEGON Canada

AEGON Canada uses a variety of distribution channels which promote to, and process business of, independent financial advisors. These channels are:

independent managing general agencies

agencies owned by Transamerica Life Canada and operated as separate profit centers

bank-owned national broker-dealers

World Financial Group, part of AEGON Americas

other national, regional or local niche broker-dealers

1.4 Overview lines of business

1.4.1 Transamerica Life and Protection

General description

AEGON USA affiliates provide whole life, universal life, variable universal life, indexed life, and term life insurance and supplemental health, special accident, and long-term care protection products. A number of affiliates offer life insurance products tailored to a specific segment of the US market.

The Transamerica Life & Protection (Transamerica L&P) division was formed in 2009 by combining four AEGON USA units offering life and protection products. The units began working together under common leadership in 2009 and continue to realign and consolidate to form a single division. Transamerica L&P is the largest division of AEGON Americas. Operating in a broad range of market segments and distribution channels, the division services more than 17 million policies. The formation of the division is paving the way for fully leveraging expertise and capabilities as well as for economies of scale. The diverse distribution channels within Transamerica L&P have been organized into six business groups that are focused on specific market segments, supported by division-wide resources. This focus, combined with division-wide support, keeps Transamerica L&P close to its customers and enables delivery of tailored solutions to distributors, business clients, and customers.

Products

Transamerica L&P offers a comprehensive portfolio of products tailored to the meet the diverse needs of its key stakeholders - distributors, business clients and customers.

Term life insurance

Term life insurance provides protection for a stated period of time. The policy pays death benefits if the customer dies during that specified term.

Universal life

Universal life insurance pays death benefits, accumulates cash values at interest rates that adjust periodically, and has flexible premiums. Equity Indexed universal life products have both interest rate guarantees and equity index return guarantees, with a cap. Variable universal life products include varying investment options for the cash values, along with minimum death benefit guarantees.

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Whole life

Whole (Permanent) life insurance provides life-long death benefit protection as long as required premiums are paid, while accumulating cash values based upon implicit interest rate guarantees prescribed by statutory requirements. Premiums are generally fixed and usually payable over the life of the policy.

Other Life

Life products also include life insurance sold as part of defined benefit pension plans, endowment policies, post-retirement annuity products and group risk products.

Supplemental Health and Specialty

Supplemental health insurance products include accidental death, other injury, critical illness, hospital indemnity, Medicare supplement, and student health. Specialty lines include travel, membership and creditor (installment/mortgage/guaranteed auto protection) products.

Long Term Care

Long Term Care (LTC) insurance products provide benefits to policyholders who require care due to a chronic illness or cognitive impairment. LTC Insurance serves as an asset protection tool by reimbursing policyholders for costly expenses associated with LTC services, and it may also help a family better manage the financial, health and safety issues that are associated with LTC.

Sales and distribution

The business units are organized by distribution type and each focuses on a particular market segment. Each business unit currently operates under several different retail brands and over time will be transitioning to the Transamerica brand where it is appropriate and adds customer value.

Affinity Markets

The Affinity Markets Group works with independent distributors as well as directly with associations, financial institutions, retailers and other sponsored groups, to offer products that add value to their customers or members, using a broad range of direct response, online and point-of-sale marketing methods.

Agency

The Agency Group provides product and marketing services to closely tied distribution groups serving the middle income and small business markets through face-to-face consulting by service-oriented agents. The distribution groups include a captive agent sales force, a personal producing general agency system, an independent broker-dealer and several independent marketing organizations.

Brokerage

The Brokerage Group is a sales and marketing organization offering life insurance products and services through independent brokerage distributors to high-net-worth, affluent and middle income individuals, families and businesses.

International Markets

International Markets makes it products and direct response marketing expertise available through brokers, alliances with financial institutions, retailers, telecommunications providers, insurance companies and other database owners in Asia Pacific, Europe and Latin America.

1.4.2 Individual Savings and Retirement

General description

AEGON USA offers a wide range of savings and retirement products and services, including mutual funds, fixed and variable annuities, as well as investment advice to individuals entering their retirement years. The Individual Savings and Retirement Division administers and distributes these products through a variety of channels, including wirehouse firms, banks, regional broker dealers, independent financial planners and direct distribution.

Products

Fixed annuities

Fixed annuities include both deferred annuities and immediate annuities. A fixed deferred annuity exposes AEGON to interest rate risk and lapse risk. The insurer interest rate risk can be mitigated through product design, close asset/liability management and hedging, though the effects of policyholder behavior can never be fully mitigated. Surrender charges in early policy years serve as a deterrent to early duration lapses. Fixed annuities sold in the United States contain significant interest rate and longevity risks created by guaranteed annuity options and most also offer waiver of account value surrender charges upon the death of the insured. Immediate annuities contain interest rate risk and also longevity risk if annuity payments are life contingent.

An immediate annuity is purchased with a single lump sum premium payment and the benefit payments generally begin within a year after the purchase. The benefit payment period can be for a fixed period, for as long as the beneficiary is alive, or a combination of the

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two. Some immediate annuities and payout options under deferred annuities may also offer the owner or beneficiaries the option to surrender the annuity to have access to the account value if needed for unexpected events.

Fixed deferred annuity contracts may be purchased on either a flexible or single premium basis. Deferred annuities are offered on a fixed interest crediting method or indexed basis. The policyholder can surrender the annuity prior to maturity and receive the cash value less surrender charges. Fixed deferred annuities have a specified crediting rate that can be reset periodically at the companys discretion after an initial guarantee period. Fixed deferred annuity contracts in the United States also offer guaranteed minimum surrender values and payout options. Upon maturity of the annuity, the policyholder can select payout options, including a lump sum payment or income for life, as well as payment for a specified period of time. Should the policyholder die prior to receiving the benefits of the policy, the beneficiary receives either an accumulated cash value death benefit or an enhanced death benefit in the event there are benefit riders attached to the base contract. Early withdrawal by the policyholder of the cash value of the annuity is subject to surrender charges. These surrender charges are generally not a large form of revenue as policyholder surrender rates are typically lower when a surrender charge penalty is still present. Any surrender charges collected are typically used to recoup unamortized deferred acquisition costs.

Minimum interest rate guarantees exist in all generations of deferred annuity products, as they are required by state non-forfeiture regulations. Approximately 44% of the in-force business has minimum interest rate guarantees of less than 3%. In general, products issued in 2003 and after offer 1.5% minimum interest rate guarantees and any products issued since mid-2010 offer 1% guarantees. Equity indexed annuities offer additional returns that are indexed to published stock market indices, with a minimum cash value equal to a percentage of the premium increased at a minimum rate that varies. Equity indexed annuities make up a small fraction of our in-force business, and AEGON currently offers no such products for new sales.

Besides the minimum interest rate guarantee, certain fixed deferred annuity products also offer a bailout provision. Under the bailout provision, if the crediting rate falls below the bailout rate, policyholders can surrender their contracts without incurring any surrender charges.

AEGON USA made the choice to de-emphasize the sale of fixed annuities.

Variable annuities

Variable annuities are sold to individuals and retirement plans in the United States.

Variable annuities allow a policyholder to provide for their financial future on a tax-deferred basis and to participate in equity or bond market performance. Variable annuities allow a policyholder to select payout options designed to help meet the policyholders need for income upon maturity, including lump sum payment or income for life or for a period of time.

Premiums paid on variable annuity contracts are invested in underlying funds chosen by the policyholder, including bond and equity funds and various types of asset-allocation funds. A fixed account is available on most products. In most products, the investment options are selected by a policyholder based on the policyholders preferred level of risk. The assets and liabilities related to this product are legally segregated in separate accounts of the insurance company for the benefit of variable annuity policyholders. These separate accounts are classified as investments for the account of policyholders. Various riders are available on variable annuity contracts, providing guaranteed minimum death, maturity, withdrawal or income benefits.

The account value of variable annuities reflects the performance of the underlying funds. AEGON USA earns mortality and expense charges as well as various types of rider fees for providing guarantees and benefits. This category includes segregated fund products offered by AEGON Canada. Surrender charges are generally not a large form of revenue as policyholder surrender rates are typically lower when a surrender charge penalty is still present. Any surrender charges collected are typically used to recoup unamortized deferred acquisition costs.

A guaranteed minimum withdrawal benefit is offered on some variable annuity products AEGON USA either issued or assumed from a ceding company. This benefit guarantees a policyholder can withdraw a certain percentage of the account value, starting at a certain age or duration, for either a fixed period or the life of the policyholder.

Certain variable insurance contracts also provide guaranteed minimum death benefits and guaranteed minimum income benefits. Under a guaranteed minimum death benefit, the beneficiaries receive the greater of the account balance or the guaranteed amount upon the death of the insured. The guaranteed minimum income benefit feature (which is no longer offered on new business) provides for minimum payments if the policyholder elects to convert to an immediate payout annuity. The guaranteed amount is calculated using the total deposits made by the policyholder, less any withdrawals and sometimes includes a roll-up or step-up feature that increases the value of the guarantee with interest or with increases in the account value.

These guarantee benefits subject the company to equity market risk, since poor market performance cause the guaranteed benefits to exceed the policyholder account value.

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AEGON USA undertakes to address equity market risk through product design and by using hedging strategies. Variable products also contain a degree of interest rate risk and policyholder behavior risk, which are handled similarly to those in fixed annuities.

Asset management

AEGONs fee business comprises products that generate fee income by providing management, administrative or risk services related to off balance sheet assets (i.e., equity or bond funds, third party managed assets and collective investment trusts). Fee income is mainly sensitive to withdrawals and equity market movements.

AEGONs operations in the United States provide various investment products and administrative services, individual and group variable annuities, mutual funds, collective investment trusts and asset allocation (retirement planning) services.

The operations in the United States provide the fund manager oversight for the Transamerica Funds. AEGON USA selects, manages, and retains affiliated and non-affiliated managers from a variety of investment firms based on performance. In most cases the manager remains with the investment company and acts as a sub-adviser for AEGON USAs mutual funds. AEGON USA earns investment management fees on these investment products. AEGON USA also earns direct investment management fees through affiliated managers acting as sub-advisers, which are reported in the pensions and asset management line of business.

Sales and distribution

AEGON USA underwrites fixed and variable annuities through its various life insurance companies. Transamerica Capital Inc. (TCI), the underwriting and wholesaling broker-dealer, distributes variable annuities and mutual funds through major wirehouse firms, regional broker dealers, independent financial planners and the large bank network. TCI serves these distribution channels through company-owned and external wholesalers.

Starting in late 2009, AEGON USA reduced its sales of fixed annuities in response to lower market interest rates and lower investment returns available in that environment. Similar market conditions continued in 2010 and continue to restrict sales of fixed annuities. As a result, AEGON USA recently decided to de-emphasize the sale of fixed annuities.

Transamerica Financial Advisors, part of AEGON USA, provides a range of financial and investment products, operating as a retail broker-dealer. These products include mutual funds, variable life insurance, variable annuities and other securities.

To help the millions of baby boomers who are approaching or transitioning into retirement, AEGON USA formed Transamerica Retirement Management, Inc. (TRM) in 2006. This division is focused on providing consumers with personalized financial advice, brokerage products and guidance to help them transition successfully to and through retirement. TRM helps pre-retirees develop an individual retirement plan that is tailored to be as simple or as detailed as necessary, depending on the growth or retirement income goals and needs of the individual.

1.4.3 Employer Solutions and Pensions

General description

AEGON USA offers retirement plans, pension plans, pension-related products and services, life and supplemental health insurance products through employers.

AEGON USA covers a range of different pension plans, including:

401 (k)

403 (b)

457 (b)

Non-qualified deferred compensation

Money purchase

Defined benefit

Defined contribution

Profit-sharing

Products

Pension plans

At Diversified Investment Advisors, the emphasis is on choice. A wide array of investment options is offered to create a fully customized investment lineup for clients and a personalized retirement funding strategy for their retirement plan participants. Diversified Investment Advisors open architecture investment platform provides its clients access to a broad investment universe, including institutional and retail mutual funds, registered or non-registered variable annuities, or a collective investment trust. The investment options offered in each plan are selected by the client and/or the clients financial advisor.

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Transamerica Retirement Services offers fully bundled and partially bundled retirement plan solutions to small and medium size employers. These plans are predominantly supported by a group variable annuity product, where plan assets are invested primarily in separate account investment choices, including bond and equity investment choices, and cash equivalent choices. A fixed account cash vehicle may also be available on most plans. The investment choices are selected by the client or by the clients financial advisor.

Single premium group annuities

Single premium group annuities (Terminal Funding) are a non-participating group annuity product. This product is usually used for an insurance company takeover of a terminating defined benefit pension plan. The company receives a single deposit from the contractholder and in return guarantees the payment of benefits to participants. Usually these annuity payments are paid monthly for the life of the participant or participant and spouse, commencing immediately for retired participants or at some date in the future for deferred participants.

Life and supplemental health

Transamerica Worksite Marketing offers life, supplemental health and Stop Loss products.

Life products include universal life insurance, whole life insurance and term life insurance. Supplemental health products include dental, accident, critical illness, cancer treatment, hospital indemnity and short-term disability policies. Some of these plans provide lump sum or specified income payments when hospitalized, disabled or diagnosed with a critical illness. Others pay scheduled benefits for specific hospital or surgical expenses and cancer treatments, hospice care and cover deductible, as well as co-payment amounts not covered by other health insurance. Stop Loss provides catastrophic coverage to self-insured employer health plans.

Synthetic GICs

AEGON Stable Value Solutions provides synthetic GICs in the United States primarily to tax-qualified institutional entities such as 401(k) plans and other retirement plans. AEGON provides a synthetic GIC wrapper around fixed-income invested assets, which are owned by the plan and managed by the plan or a third party money manager hired by the plan. A synthetic GIC is typically issued with an evergreen maturity and is cancellable by the plan sponsor under certain conditions. Such a contract helps to reduce fluctuations in the value of the wrapped assets for plan participants and provides book value benefit-responsiveness in the event that qualified plan benefit requests exceed plan asset values.

BOLI-COLI

Extraordinary Markets services variable life insurance products sold to the bank and corporate owned life insurance (BOLI-COLI) market in the United States. BOLI-COLI helps institutional customers fund long-term employee benefits such as executive compensation and post-retirement medical plans. The corporation insures key employees and is the owner and beneficiary of the policies.

On December 1, 2010, AEGON announced its plan to discontinue new sales in the executive non-qualified benefits market and related BOLI-COLI business.

Sales and distribution

Diversified Investment Advisors provides a comprehensive and customized approach to retirement plan management, catering to the mid- to large-sized defined contribution, defined benefit and non qualified deferred compensation retirement plans market. Diversified Investment Advisors clients are generally organizations with 250 to 100,000 employees and between USD 10 million and USD 2 billion in retirement assets.

Transamerica Retirement Services serves more than 15,500 small to mid-sized companies across the United States. Transamerica Retirement Services offers a number of specialized services, including innovative plan design, a wide array of investment choices, extensive education programs and online investment education.

Transamerica Retirement Services is also a leading provider of single premium group annuities (Terminal Funding) in the United States, which are used by companies to decrease the liability of their defined benefit plans. This is a growing market segment as more employers look to reduce the cost and complexity of their pension liabilities, often driven by widespread economic and sector restructuring.

Through Transamerica Worksite Marketing, AEGON offers voluntary payroll deduction life and supplemental health insurance for companies ranging in size from just five employees to more than 100,000. Products and services are marketed to employees at their place of work and are designed to supplement employees existing benefit plans.

BOLI-COLI products were distributed through a select number of niche brokers (including an affiliate, Clark) who specialized in sales and administration of the bank and corporate products.

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1.4.4 Life reinsurance

General description

Transamerica Reinsurance (TARe), provides reinsurance products and solutions to life insurance and financial services companies for forty years. Currently, AEGON is in the process of exploring strategic options for Transamerica Reinsurance, including a possible divestment of TARe. AEGON believes Transamerica Re offers only a limited long term strategic fit.

In the United States, TARe provides reinsurance solutions to primary insurers to support their risk management, financing and capital needs. TARe provides mortality risk reinsurance for term, universal, variable universal and whole life portfolios. Reinsurance products include coinsurance as well as yearly renewable term and modified coinsurance agreements. TARe also offers traditional and modified coinsurance programs for the annuity market, as well as reinsurance of general account guarantees on variable annuity products.

TARe also provides reinsurance solutions in Europe, Asia Pacific and Latin America and offers risk and capital management solutions similar to those in the United States.

Products

The core life reinsurance offering, mortality risk transfer, is provided primarily through coinsurance and yearly renewable term arrangements. Under a coinsurance arrangement, reinsurance is ceded and assumed in the same form as the direct policy and the reinsurer shares proportionately in the product risks, including mortality, morbidity, persistency, investment and capital requirements. Yearly renewable term reinsurance has premium rates that are not related to the original insurance product type and the ceding company only reinsures the mortality or morbidity risk.

TARe also has assumed fixed annuity business on a coinsurance basis. Under a coinsurance arrangement, risk is ceded in the same form as the direct policy and the client company typically pays the reinsurer premiums equal to its share of the premiums that the client company receives on the underlying policies. The reinsurer will pay the client death or surrender benefits upon death or surrender of the policyholder and will reimburse the client specific allowances which are generally intended to cover its share of expenses.

TARe reinsures fixed and variable annuity business on a modified coinsurance basis. Like coinsurance, modified coinsurance is ceded and assumed in the same form as the direct policy. However, the reserves and assets backing the transaction remain with the ceding company in its accounts. In a typical variable annuity reinsurance transaction, TARe pays a ceding commission to finance the ceding companys policy acquisition costs and receives a reinsurance premium that is based upon the account value over the life of the business. The reinsurer thereby assumes the lapse risk on the variable annuities.

TARe assumes certain guaranteed living and death benefits associated with variable annuity policies in exchange for a premium, typically expressed as a fixed percentage of the account value. With this type of cover, the reinsurer pays its share of the minimum benefits the policyholders account value is unable to fund due to its underlying performance. Minimum underlying fund performance is a primary risk assumed by the reinsurer.

TARe also works with primary life insurers and Third Party Administration (TPA) business partners to develop, underwrite and administer specifically tailored products, as well as provide back-office services such as underwriting and product development where some or all of the insurance risks in the products are reinsured.

Outside of the United States, TARe offers risk and capital management solutions similar to those in the United States. Primarily, these consist of risk premium (yearly renewable term) cover for mortality, accidental death, critical illness and group life and disability. Additionally, coinsurance structures are used to help finance acquisition costs as well as transferring other underwriting risks.

Sales and distribution

TARe writes business through various AEGON companies in the United States and through its own affiliates in Bermuda and Ireland:

Transamerica International Reinsurance Bermuda Ltd.

Transamerica International Reinsurance Ireland Ltd.

Additionally TARe writes some of its European business through AEGON Levensverzekering N.V. through branch offices in Spain and France.

Outside the United States, TARe has established local offices in a number of different countries, including France, Spain, Japan, Taiwan, South Korea, Hong Kong, Mexico, Chile and Brazil. In these countries and many proximate countries Transamerica Reinsurance Division offers customized solutions, including coinsurance financing, product development with related quota share programs as well as traditional life reinsurance.

1.4.5 Former institutional business

This business was put into run-off during 2009. The primary products included guaranteed investment contracts (GICs), funding agreements (FAs) and medium term notes (MTNs).

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Guaranteed investment contracts and funding agreements

GICs were generally issued to tax qualified plans, while FAs and MTNs were typically issued to non-tax qualified institutional investors.

GICs and FAs are spread-based products and were issued on a fixed-rate or floating-rate basis. They provide the customer a guarantee of principal and a specified rate of return. Some spread products were issued by pledging, selling with the intent to repurchase, or lending investment securities that serve as collateral to these products. Practically all of the liabilities represented by the fixed-rate contracts were effectively converted to floating-rate via swap agreements and contracts issued in foreign currencies were converted at issuance to US dollars via swap agreements to eliminate currency risk. Credited interest on floating-rate contracts predominately resets on a monthly basis to various market indices. The term of the contract can be fixed, generally from six months up to ten years, or it can have an indefinite maturity. Market-indexed contracts provide a return based on the market performance of a published index designated in the contract. Futures or swap contracts are used to hedge the market risk on market-indexed contracts and effectively convert such contracts to a floating-rate. Indeterminate-maturity contracts allowed a customer to withdraw funds without penalty by providing the customer with a put option whereby the contract would terminate with advance written notice of 12 months. All holders of indeterminate-maturity contracts exercised their put notice in 2008 and none of those contracts are still in-force.

Medium-term notes

AEGON USA utilized consolidated special purpose entities to issue MTNs that are backed by FAs. The proceeds of each note series were used to purchase a FA from an AEGON insurance company, which was used to secure that particular series of notes. The payment terms of any particular series substantially matched the payment terms of the FA that secured that series.

AEGON Global Institutional Markets plc (AGIM) is domiciled in Ireland and was set up for the purpose of issuing MTNs to non-US investors and investing in a diversified portfolio of eligible assets with the proceeds of the issued notes. AEGON Financial Assurance Ireland Limited (AFA), another AEGON Ireland entity, provides a financial guarantee for the medium-term notes issued by AGIM.

1.4.6 Canada

Life and Protection

Transamerica Life Canada (TLC) is AEGON Canadas principal operating company. It offers a variety of individual life insurance products, predominantly universal life and term life insurance to consumers in the broad middle market.

Individual Savings and Retirement

AEGON Canadas current product offerings comprise the following: segregated funds, mutual funds, guaranteed investment accounts and single premium immediate annuities.

1.4.7 Latin America

AEGONs business in Latin America comprises the 49% interest in Seguros Argos S.A. de C.V., a Mexican life insurance company and the 50% interest in Mongeral AEGON S.A. Seguros e Previdência, a Brazils independent life insurer.

1.5 Competition

Competitors of the AEGON companies include other large and highly-rated insurance carriers, as well as certain banks, securities brokerage firms, investment advisors and other financial intermediaries marketing insurance products, annuities and mutual funds.

The United States division that delivers traditional life and protection products focuses on a variety of markets, including the middle, upper-middle and affluent markets. The division faces competition from a broad range of competitors including American General, John Hancock, Lincoln National and Primerica. The result is a highly competitive marketplace and increasing commoditization in many product categories. In this kind of environment, AEGON USA believes the best and most enduring competitive advantages are relationships and service.

AEGON USA markets variable universal life, mutual funds, and variable annuities to middle-income clients with equity investment objectives. Sales are often driven by the competitiveness of the living benefits offered by our competitors, with most product development focusing on guaranteed lifetime withdrawal benefits, which guarantee lifetime withdrawals of a certain amount under certain conditions.

The top five competitors in the mutual fund market are generally considered to be: American Funds, Franklin Templeton, Oppenheimer, Putnam, and Fidelity.

AEGON USA has built long-term relationships with many institutions, and these relationships have enabled AEGON USA to offer many product lines such as fixed annuities, variable annuities, life insurance, mutual funds, and 401(k) products through these institutions. Most fixed annuity sales occur at banks. AEGON USAs primary competitors for fixed annuity sales are AIG, Allstate, New York Life, Principal Financial, Riversource, Jackson National, Western-Southern and Symetra Financial.

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AEGON USA competes in the variable annuity marketplace by maintaining an effective wholesaling force, focusing on strategic business relationships and by developing products with features, benefits and pricing that it believes are attractive in that market place. The market has shown a continued interest in guaranteed lifetime withdrawal products, and there is strong competition among providers. AEGON USAs primary competitors in the variable annuity market are Metropolitan Life, Prudential Skandia, Lincoln National, Nationwide and Jackson National.

TARes major life reinsurance competitors vary based upon solutions and geographical markets. The main competitors are Reinsurance Group of America, Swiss Re, Generali USA Life Re and Munich Re.

The pension market continues to evolve rapidly and is facing growing regulatory compliance pressures, continuing demand for technological innovation, pricing pressures, and provider consolidation. AEGON USAs ability to achieve greater economies of scale in operations will be assisted if growth in key market segments continues, technology improves, and if process management increases efficiency.

In the defined contribution market, AEGON USAs main competitors are Fidelity, T. Rowe Price, Vanguard, Schwab, Principal Financial, Mass Mutual and New York Life. AEGON USAs main competitors in the defined benefit segment are Mass Mutual, New York Life, Principal Financial, and Prudential. In the small business retirement plan segment and the multiple employer plan segment, AEGON USAs main competitors are Principal Financial, John Hancock, American Funds, Hartford Financial, Fidelity, and ING. In the single premium group annuity market, AEGON USAs main competitors are Mass Mutual, Prudential, John Hancock, Metropolitan Life and Mutual of Omaha.

AEGON USA has been a leading issuer of synthetic GICs (Source: reports from LIMRA International and the Stable Value Investment Associations Stable Value and Funding Agreement Products as of the first two quarters for 2010).

Canadian life insurance marketplace

The top ten companies in Canada account for 87% of the life insurance sales (Source: LIMRAs Canadian Individual Life Insurance Sales - Third Quarter 2010, issued November 2010). TLCs primary competitors in Canada are: Power Corporation (Canada Life, London Life, Great West Life), Manulife Financial, Sun Life Financial, Industrial-Alliance, RBC Life, Empire Life, Equitable Life, Desjardins Financial and BMO Life.

TLC ranks fifth in overall individual life insurance sales (new business premiums) with a market share of 4.6% down from 5.4% at December 31, 2009. TLC ranks fifth for universal life sales representing 9.2% of the market and sixth for term sales representing 4.0% of the market (Source: LIMRA s Canadian Individual Life Insurance Sales - Third Quarter 2010, issued November 2010).

1.6 Regulation

AEGON USA

The AEGON USA insurance companies are subject to regulation and supervision in the states and jurisdictions in which they transact business. Supervisory agencies in each of those states and jurisdictions have broad powers to do any of the following: grant or revoke licenses to transact business, regulate trade and marketing practices, license agents, approve policy forms and certain premium rates, set reserve and capital requirements, determine the form and content of required financial reports, examine the insurance companies, prescribe the type and amount of investments permitted, levy fines and seek restitution for failure to comply with applicable regulations. The international businesses of AEGON USA are governed by the laws and regulations of the countries in which they transact business.

Insurance companies are subject to a mandatory audit every three to five years by their domestic regulatory authorities and every year by their independent auditors. In addition, examinations by non-domestic state insurance departments are conducted, both on a targeted and random or cyclical basis. Some State Attorneys General have also commenced investigations into certain insurers business practices. Within the insurance industry, substantial liability has been incurred by insurance companies based on their past sales and marketing practices. AEGON USA has focused and continues to focus on these compliance issues, and costs can increase as a result of these activities.

States have adopted risk-based capital (RBC) standards for life insurance companies, established by the National Association of Insurance Commissioners (NAIC). The RBC Model Act (Model Act) provides for various actions should an insurers adjusted capital, based on statutory accounting principles, fall below certain prescribed levels (defined in terms of its risk-based capital). The adjusted capital levels of the AEGON USA insurance companies currently exceed all of the regulatory action levels as defined by the Model Act. Any modifications of these adjusted capital levels by the regulators or rating agency capital models may impact AEGON USA. States previously adopted conservative reserving requirements for term and universal life products that continue to cause capital strain for the life insurance industry. In volatile market conditions, funding for those reserves continues to be challenging.

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The NAIC is finalizing changes to its Model Holding Company Act and Regulation to enhance disclosure to regulators about risk exposure to insurers from within their holding company system, for potential adoption by jurisdictions in 2011 or 2012. Existing insurance holding company statutes and the regulations of each insurers domiciliary state in the United States already impose various limitations on investments in affiliates and require prior approval of the payment of dividends above certain threshold levels by the licensed insurer to AEGON or its affiliates. The NAIC is also considering, in response to international developments, various other regulatory changes that may impact corporate governance, life insurance reserving and capital standards, and an Own Risk and Solvency Assessment by insurers.

Although the US federal government has not historically regulated the insurance business, many federal laws impact the insurance business in a variety of ways. US federal and state privacy laws and regulations impose restrictions on financial institutions use and disclosure of customer information. Legislation has been introduced in the US Congress, and in the states from time to time that would either impose additional restrictions on the use and disclosure of customer information or would require financial institutions to enhance the security of personal information and impose new obligations in the event of data security breaches. States are also considering and the US Congress may again consider legislation that would restrict the ability of insurers to underwrite based in whole or in part on specified risks or practices such as genetic testing. These laws, regulations and legislation, if enacted, could impact AEGONs ability to market or underwrite its products or otherwise limit the nature or scope of AEGONs insurance and financial services operations in the United States.

Federal law and the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) rules prohibit telephone solicitations to customers who have placed their telephone numbers on the National Do-Not-Call Registry. Additionally, proposals to place restrictions on direct mail are considered by the US Congress and the States from time to time. These restrictions adversely impact AEGON USA company telemarketing efforts and new proposals, if enacted, will likely directly impact AEGON USA company direct mail efforts. Finally, proposed Federal Reserve Board disclosures regarding credit insurance provided in connection with a loan, if promulgated as proposed, would adversely impact the market for credit insurance.

Additionally, certain policies and contracts offered by AEGON USA insurance companies are subject to regulation under the federal securities laws administered by the Securities and Exchange Commission (the SEC) and under certain state securities laws. The SEC conducts regular examinations of the insurance companies variable life insurance and variable annuity operations, and from time to time makes requests for information from these insurers in connection with examinations of affiliate and third party broker-dealers, investment advisers and investment companies. The SEC and other governmental regulatory authorities, including state securities administrators, may institute administrative or judicial proceedings that may result in censure, fines, issuance of cease-and-desist orders or other sanctions. Sales of variable insurance and annuity products are regulated by the SEC and the Financial Industry Regulatory Authority, Inc. (FINRA, formerly known as the National Association of Securities Dealers, Inc. or NASD). The SEC, FINRA and other regulators have from time to time investigated certain sales practices involving certain sales of variable annuities and transactions in which an existing variable annuity is replaced by, or exchanged for, a new variable annuity. Certain separate accounts of AEGON USA insurers are registered as investment companies under the Investment Company Act of 1940, as amended. Separate account interests under certain annuity contracts and insurance policies issued by the insurance companies are also registered under the Securities Act of 1933, as amended.

Some of AEGON USAs investment advisory activities are subject to federal and state securities laws and regulations. Mutual Funds managed, issued and distributed by AEGON USA companies are registered under the Securities Act of 1933, as amended (the Securities Act), and the Investment Company Act of 1940 (the Investment Company Act). With the exception of its investment accounts which fund private placement investment options that are exempt from registration, or support fixed rate investment options that are also exempt from registration, all of AEGON USAs separate investment accounts that fund retail variable annuity contracts and retail variable life insurance products issued by AEGON USA companies are registered both under the Securities Act and the Investment Company Act. Institutional products such as group annuity contracts, guaranteed investment contracts, and funding agreements are sold to tax qualified pension plans or to other sophisticated investors and are exempt from registration under both Acts. On July 21, 2010, the SEC proposed a framework to replace the requirements of Rule 12b-1 of the Investment Company Act with respect to how mutual funds and underlying funds of separate accounts collect and pay fees to cover the costs of selling and marketing their shares. The proposed changes are subject to public comment and, following any enactment, would be phased in over several years. Since these changes are still proposed, the impact of changes proposed by these regulations can not be predicted at this time.

Some of the AEGON USA companies are registered as broker-dealers with the SEC under the Securities Exchange Act of 1934, as amended (the Securities Exchange Act) and are regulated by the FINRA. A number of AEGON USA companies are also registered as investment advisors under the Investment Advisers Act of 1940. AEGON USA insurance companies and other subsidiaries also own or manage other investment vehicles that are exempt from registration under the Securities Act and the Investment Company Act but may be subject to other requirements of those laws, such as anti-fraud provisions and the terms of applicable exemptions. The Wall Street Reform and Consumer Protection Act (the Dodd-Frank Act), enacted in 2010, reforms the regulatory structure of the financial services industry in the US, including providing for additional oversight of systemically significant companies. Provisions of Dodd-Frank Act require the SEC to study the effectiveness of the legal and regulatory standards of care of broker-dealers, investment advisers and persons associated with these firms who are providing personalized investment advice. The study is to be completed in 2011 and regulations may be promulgated to address any perceived gaps in the regulatory framework currently governing broker-dealers and investment advisers. Another study required by Dodd-Frank Act to be conducted by the US Government Accounting Office could result

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in the regulation, registration and examination of investment advisers by a new or existing self-regulatory organization. The impact of regulations resulting from these studies can not be predicted at this time.

The financial services industry, which includes businesses engaged in issuing, administering, and selling variable insurance products, mutual funds, and other securities, as well as broker-dealers, continues to be under heightened scrutiny and increased regulation in various jurisdictions. Such scrutiny and regulations have included matters relating to so-called producer compensation arrangements, suitability of sales, selling practices, revenue sharing, and valuation issues involving mutual funds and life insurance separate accounts and their underlying funds. AEGON USA companies, like other businesses in the financial services industry, have received inquiries, examinations, and requests for information from regulators and others relating to certain AEGON USA companies historical and current practices with respect to these and other matters. Some of those inquiries have led to investigations, which remain open or have resulted in fines, corrective actions or restitution. AEGON USA companies continue to cooperate with these regulatory agencies. In certain instances, AEGON companies modified business practices in response to those inquiries or findings. Certain AEGON companies have paid or been informed that the regulators may seek restitution, fines or other monetary penalties or changes in the way we conduct our business. The impact of any such fines or other monetary penalties is not expected to have a material impact on AEGONs financial position, net income or cash flow. Since 2004, there has been an increase in litigation in the industry, legislation, new regulations, and regulatory initiatives aimed at curbing alleged abuse of annuity sales to seniors. As many of the estimated 77 million baby boomers have or will soon reach the age of sixty, the industry will likely see an increase in senior issues presented in various legal arenas. In addition, certain industry practices in respect of market conduct have been the subject of investigations by various state regulators. With the significant decline in financial markets in late 2008 and early 2009, management expects there will be further regulation and litigation which could increase costs and limit AEGONs ability to operate.

Some of AEGON USA companies offer products and services to pension and welfare benefit plans that are subject to the federal Employment Retirement Income Security Act (ERISA). ERISA is administered by the US Department of Labor (DOL) and Internal Revenue Service (IRS). Accordingly, the DOL and IRS have jurisdiction to regulate the products and services sold by these AEGON USA businesses. DOL has issued regulations requiring increased fee disclosure from defined contribution plan service providers and to plan participants, and has proposed regulations regarding the scope of a plan fiduciary as well as investment advice provided to plans. Implementation of these and other regulations in the manner proposed could increase the cost and administrative burdens of AEGON companies providing administrative burdens to these plans.

In an attempt to increase the number of workers covered by a retirement savings plan, several states have or are considering legislation that would permit non-governmental workers to join the state government workers retirement plan or a similar governmental plan. If enacted, this legislation could impact the products and services sold by some of AEGON USA companies to private employers in those states.

TARes reinsurance activities are subject to laws and regulations in those jurisdictions where it does business. In the United States the reinsurance business is subject to the laws of the different states where TARe does business. Under the recently enacted Wall Street Reform and Consumer Protection Act, collateral requirements are governed by the States in which the ceding company is domiciled. Transamerica International Re (Bermuda) Ltd. is subject to the laws and regulations governing the reinsurance business in Bermuda, as overseen by the Bermuda Monetary Authority.

Transamerica International Reinsurance Ireland Limited is subject to the laws and regulations governing the reinsurance business in Ireland, as overseen by the Irish Financial Services Regulatory Authority. AEGON Levensverzekering N.V. is subject to the laws and regulations governing insurance in the Netherlands as overseen by the Dutch Central Bank.

Although the insurance business is regulated on the state level, the US federal tax preferences of life insurance and annuity products are governed by the US federal tax code. Proposals to remove or decrease the value of these tax preferences, both in and of themselves and relative to other investment vehicles, are debated periodically in the US Congress. This risk is heightened when Congress seeks additional revenue needed to help fund both major reforms and increased tax expenditures generally under the pay as you go or PAYGO, system, which requires any increases in program spending to be offset with increases in taxes or cuts in other programs. In addition, current focus on reducing the nations debt and widening budget deficits will likely increase the pressure to eliminate certain tax preferences or incentives for insurance.

Moreover, legislative proposals which impose restrictions on executive compensation or restrict employment-based savings plans adversely impacts the sale of life insurance products used in funding those plans and their attractiveness relative to other non-insurance products. Finally, regulations promulgated under the Wall Street Reform and Consumer Protection Act that limit investment by banks in certain financial services products or increase the cost of issuing certain life insurance products would adversely impact the sale of life insurance products. In particular, any determination that stable value products sold to defined contribution plans, as well as other insurance products, are to be regulated as derivatives would adversely impact the market for those products.

There also have been legislative proposals in the US Congress from time to time that target foreign owned companies, such as a proposal containing a corporate residency provision that threatens to redefine some historically foreign-based companies as US corporations for US tax purposes.

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The current economic crisis has resulted in proposals for regulatory reform of the financial services industry, both in the US and worldwide. The Dodd-Frank Act generally leaves the state insurance regulatory system in place, but creates a Federal Insurance Office in part to represent the US insurance industry in international matters. Many details of the Dodd-Frank Act are left to study or regulation, and, therefore, the impact of the Dodd-Frank Act on AEGON USA or the life insurance market in general, cannot be fully determined until the regulations implementing the Dodd-Frank Act are promulgated and the studies completed. This includes any determination of the likelihood that AEGON USA will be considered systemically significant and subject to heightened prudential standards.

Pension reform legislation enacted in 2006 both increases funding obligations of defined benefit plans and creates opportunities for increased savings through defined contribution plans and other savings vehicles, as well as group annuity products into which an employer or plan sponsor can transfer defined benefit plan liabilities to guarantee benefits of the pension plans retired, active, or deferred vested participants. AEGON USA companies administer and provide both asset management services and products used to fund defined contribution plans, 529 plans and other savings vehicles impacted by the pension reform legislation. Changes to defined benefit plans by sponsors in reaction to the financial economic environment and the enactment of funding relief provisions may impact the services AEGON USA companies provide to these plans. In addition, legislative proposals are considered from time to time relating to the disclosure and nature of fees paid by defined contributions plans and participants in those plans for services AEGON USA companies provide to those plans. AEGON USA companies also provide plans used to administer benefits distributed upon termination of defined benefit plans.

Any proposals that seek to either restrict fees and services to, or investment advice in, employer plans or change the manner in which AEGON USA companies may charge for such services inconsistent with business practices, will adversely impact the AEGON companies that provide administration and investment services and products to employment based plans.

The Patient Protection and Affordable Care Act does not directly impact the business of life insurance. It is uncertain whether any of the new laws implementing regulations anticipated over the next several years will impact any of AEGONs supplemental products. One component of the new law, the Community Living Assistance Services and Support program (CLASS Act) does provide some long-term care benefits for people who enroll in the government sponsored program. It is not clear if it will have an impact on AEGONs long-term care products.

Many other federal tax laws affect the business in a variety of ways. At the end of 2010, the US congress reinstated the federal estate tax rate at 45% for those estates over USD 5 million. This will expire at the end of 2012. As a result, uncertainty remains in this area. AEGON believes a permanent repeal of the federal estate tax would have an adverse impact on sales and surrenders of life insurance in connection with estate planning.

AEGON Canada

TLC is organized under and regulated pursuant to the federal Insurance Companies Act (Canada). The primary regulator for TLC is the Office of the Superintendent of Financial Institutions. In addition, TLC is subject to the laws, regulations and insurance commissions of each of Canadas ten provinces and three territories in which it carries on business. The laws of these jurisdictions generally establish supervisory agencies with broad administrative powers that include the following: granting and revoking licenses to transact business, regulating trade practices, licensing agents, establishing reserve requirements, determining permitted investments and establishing minimum levels of capital. TLCs ability to continue to conduct its insurance business depends upon the maintenance of its licenses at both the federal and provincial/territorial levels.

The mutual fund and investment management operations of AEGON Canada are governed by the Securities Acts of each province and territory.

The life insurance operations of AEGON Canada are also governed by policy statements and guidelines established by the Canadian Life & Health Insurance Association.

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1.7 Asset liability management

The AEGON USA insurance companies are primarily subject to regulation under the laws of the states in which they are domiciled. Each states laws prescribe the nature, quality, and percentage of various types of investments that may be made by the companies. Such laws generally permit investments in government obligations, corporate debt, preferred and common stock, real estate, and mortgage loans. Limits are generally placed on other classes of investments.

The key investment strategy for traditional insurance-linked portfolios is asset/liability management, whereby predominately high-quality investment assets are matched in an optimal way to the corresponding insurance liability. This strategy takes into account currency, yield and maturity characteristics as well as asset diversification and quality considerations on the one hand and the policyholders guaranteed or reasonably expected excess interest sharing on the other hand. Investment-grade fixed income securities are the main vehicle for asset/liability management, and AEGON USAs investment personnel are highly skilled and experienced in these investments.

The AEGON USA companies manage their asset liability matching through the work of several committees. These committees review strategies, define risk measures, define and review asset liability management studies, examine risk-hedging techniques, including the use of derivatives, and analyze the potential use of new asset classes. Cash flow testing analysis is performed using computer simulations, which model assets and liabilities under stochastically projected interest rate scenarios and commonly used stress-test interest rate scenarios. Based on the results of these computer simulations, the investment portfolio is structured to maintain a desired investment spread between the yield on the portfolio assets and the rate credited on the policy liabilities. Interest rate scenario testing is a continual process and the analysis of the expected values and variability for four critical risk measures (capital charges, cash flows, present value of profits, and interest rate spreads) forms the foundation for modifying investment strategies, adjusting asset duration and mix, and exploring hedging opportunities. On the liability side, AEGON USA has some offsetting risks; some liabilities perform better in rising interest rate environments while others tend to perform well in falling interest rate environments. The amount of offset can vary depending on the absolute level of interest rates and the magnitude and timing of interest rate changes, but it generally provides some level of diversification. On the asset side, hedging instruments are continuously studied to determine whether their cost is commensurate to the risk reduction they offer.

1.8 Reinsurance ceded

1.8.1 United States

AEGON USA reinsures part of its life insurance exposure with third-party reinsurers under traditional indemnity, quota share reinsurance treaties, as well as, less frequently, excess-of-loss contracts. AEGON USAs reinsurance strategy is in line with typical industry practice.

These reinsurance contracts are designed to diversify AEGON USAs overall risk and limit the maximum loss on risks that exceed policy retention levels. The maximum retention limits vary by product and class of risk, but generally fluctuate between USD 3,000 and USD 10 million per life insured.

AEGON USA remains contingently liable with respect to the amounts ceded should the reinsurance company fail to meet its obligations. To minimize its exposure to such defaults, AEGON USA regularly monitors the creditworthiness of its reinsurers. AEGON USA has experienced no material reinsurance recoverability problems in recent years. Where appropriate, the company arranges additional cover through letters of credit or trust agreements. Availability of letters of credit or other financing mechanics are scarce in difficult financial markets. For certain agreements, funds are withheld for investment by the ceding company.

The AEGON USA insurance companies also enter into contracts with company-affiliated reinsurers, both within the United States and overseas, including Transamerica Reinsurance Division, a unit of Transamerica Life Insurance Company. These contracts have been excluded from the companys consolidated financial statements.

1.8.2 Canada

In the normal course of business, TLC reinsures part of its mortality and morbidity risk with third-party reinsurers. The maximum life insurance exposure retained is CAD 1.25 million per life insured.

Ceding reinsurance does not remove TLCs liability as the primary insurer. TLC could incur losses should reinsurance companies fail to meet their obligations. To minimize its exposure to the risk of such defaults, TLC regularly monitors the creditworthiness of its reinsurers. TLC only contracts business with reinsurance companies that are registered with Canadas Office of the Superintendent of Financial Institutions.

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2 The Netherlands

2.1 Background

AEGON was created by the merger of two Dutch insurance companies AGO and Ennia in 1983. AEGONs history in the Netherlands, however, goes back more than 150 years. Today, AEGON The Netherlands 3 is one of the countrys leading providers of life insurance and pensions, with millions of customers and more than 5,100 employees. The fully owned Unirobe Meeùs Group is one of the largest intermediaries in the Netherlands. AEGON The Netherlands has its headquarters in The Hague, but also has offices in Leeuwarden, Groningen and Nieuwegein.

2.2 Organizational structure

AEGON The Netherlands operates through a number of well-known brands, including TKP Pensioen, OPTAS, Meeùs and Unirobe. In addition, AEGON itself is one of the most widely recognized brand names in the Dutch financial services sector (Source: Tracking Report Motivaction).

AEGON The Netherlands primary subsidiaries are:

AEGON Bank N.V., Utrecht

AEGON Levensverzekering N.V., The Hague

AEGON Schadeverzekering N.V., The Hague

AEGON Spaarkas N.V., The Hague

OPTAS Pensioenen N.V., Rotterdam

TKP Pensioen B.V., Groningen

TKP Investments B.V., Groningen

Unirobe Meeùs Groep B.V., The Hague

The business organization of AEGON The Netherlands is based on four service centers (SCs).

The SCs, which are responsible for all back office activities, are the following:

SC Pensions

SC Life insurance

SC Non-life insurance

SC Banking

AEGON The Netherlands is present in four lines of business:

Life and Savings

Pensions

Non-life

Distribution

2.3 Overview sales and distribution channels

AEGON The Netherlands operates through three sales organizations, each focusing on a separate segment of the Dutch market. Corporate & Institutional Clients serves large corporations and financial institutions such as company and industry pension funds. AEGON Bank Bemiddeling sells mainly to individuals both directly and through tied agents. Lastly, AEGON Intermediary focuses on independent agents and retail sales organizations in the Netherlands.

2.4 Overview lines of business

2.4.1 Life and savings

General description

AEGON The Netherlands provides a variety of individual savings products and a range of life insurance and personal protection products and services, including traditional, universal and term life. Life and savings is AEGON The Netherlands one of the most important line of business, accounting for 48 percent of the companys overall underlying earnings before tax in 2010.

3 Throughout this report, AEGON The Netherlands refers to all AEGON companies operating in the Netherlands.

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2.4.1.1 Life

Products

The life products of AEGON The Netherlands consist largely of endowment insurance and annuity insurance.

Endowment insurance

This category includes various products that accumulate a cash value. Premiums are paid at inception or over the term of the contract.

The accumulation products pay benefits on the policy maturity date, subject to survival of the insured. In addition, most policies also pay death benefits if the insured dies during the term of the contract. The death benefits may be stipulated in the policy or depend on the gross premiums paid to date. Premiums and amounts insured are established at inception of the contract. The amount insured can be increased as a result of profit sharing, if provided for under the terms and conditions of the product.

Minimum interest guarantees exist for all generations of accumulation products written, except for universal life type products for which premiums are invested solely in equity funds. Older generations contain a 4% guarantee; in 1999 the guarantee has decreased to 3%.

There are different kinds of profit sharing arrangements. Bonuses are either paid in cash (mainly in pension business, as discussed in the following section) or used to increase the sum assured. For one common form of profit sharing, the bonus levels are set by reference to external indices that are based on predefined portfolios of Dutch government bonds. The bonds included in the portfolio have different remaining durations and interest rates and together are considered an approximation of the long-term rate of return on Dutch high quality financial investments. Another common form of profit sharing is via interest rebates, whereby policyholders receive a discount on single premium business which reflects the expectation that the actual rate of return on the contract will exceed the minimum interest guarantee used to determine the premiums and sums assured. Here too, the expected actual rate of return is based on a portfolio of Dutch government bonds.

Term and whole life insurance

Term life insurance pays out death benefits when the insured dies during the term of the contract. Whole life insurance pays out death benefits when the insured dies, regardless of the timing of this event. Premiums and amounts insured are established at inception of the contract and are guaranteed. The amount insured may be adjusted on request of the insured. In principle, term life insurance policies will not include profit sharing arrangements. Part of the portfolio of whole life insurance has profit-sharing features, which are based on external indices or return of related assets.

Annuity insurance

This category includes products in accumulation phase and in payout phase. Payout commences at a date determined in the policy and usually continues until death of the insured or the beneficiary. Premiums are paid at inception of the policy or during the accumulation phase of the policy. The contracts contain minimum guarantees of 3% or 4%.

Interest rebates are given on both single and regular premium annuity insurance and may be based on a portfolio of Dutch government bonds, although other calculation bases are also applied. There are also profit sharing schemes set by reference to external indices that are based on predefined portfolios of Dutch government bonds.

Tontine plans

Tontine plans in the Netherlands are linked endowment savings contracts with a specific bonus structure. Policyholders can choose from several AEGON funds to invest premiums paid. The main characteristic of a tontine system is that when the policyholder dies, the balance is not paid out to the policyholders estate, but is distributed at the end of the year to the surviving policyholders of the specific series to which the deceased policyholder belonged. In general, a new series starts at the beginning of each calendar year, but there are also open ended tontine plans in the portfolio. When the policyholder dies before maturity, AEGON The Netherlands pays a death benefit.

Variable unit-linked products

In the Netherlands, variable unit-linked products are sold. These products have a minimum benefit guarantee if premiums are invested in certain funds. The initial guarantee period is 10 years. The 10-year period may be reset at the policyholders option to lock in market gains. The reset feature cannot be exercised in the final decade of the contract and for many products can only be exercised a limited number of times per year. The management expense ratio (MER) charged to the funds is not guaranteed and can be increased at managements discretion (with a maximum cost ratio of 3.5% due to the product improvements (Generieke Verbetermaatregelen). In July 2009, a final agreement was reached to reduce charges on unit-linked insurance policies in the Netherlands.

Mortgages

AEGON The Netherlands offers residential mortgages through AEGON Intermediary and AEGON Bank Bemiddeling to consumers in the Dutch market. Several types of mortgages are offered: interest-only, savings and unit-linked. Customers may also combine types in their own mortgage. At December 31, 2010, the mortgage portfolio size of AEGON The Netherlands was approximately EUR 14 billion.

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Sales and distribution

AEGON The Netherlands traditional life insurance is sold primarily by external agents and AEGON Bank Bemiddeling. The vast majority are standardized financial products.

2.4.1.2 Savings

Products

Saving products are only sold by AEGON The Netherlands and include savings accounts and investment contracts. Both products generate investment-spread income for AEGON. Savings accounts retain flexibility to withdraw cash with limited restrictions. Banking products also include investment products that offer index-linked returns and generate fee income on the performance of the investments.

Levensloop allows savers to put aside a certain amount each year, tax free, either to fund their retirement, retire early, or even finance a sabbatical. Many companies in the Netherlands have decided to include Levensloop in their overall employee benefit packages. Banksparen is a saving product for which amounts are deposited on a blocked account, tax free. The amount is only available after a certain time period, for specific purposes.

Sales and distribution

Individual savings products are sold through all three sales organizations. AEGON Intermediary and AEGON Bank Bemiddeling sell the majority of the contracts. The Levensloop contracts that large organizations can offer to their employees are sold through our Corporate & Institutional Clients sales organization.

2.4.2 Pensions

General description

Pensions provides a variety of full service pension products to pension funds and companies. In 2010, it accounted for 40 percent of the AEGON The Netherlands total underlying earnings before tax.

Products

AEGON The Netherlands provides full service pension solutions and also administration-only services to company and industry pension funds and some large companies. The full service pension products for account of policyholders are separate account group contracts with or without guarantees.

Separate account group contracts of AEGON The Netherlands are large group contracts that have an individually determined asset investment underlying the pension contract. The contracts are written with and without a guarantee. The guarantee given is that the profit sharing is the minimum of the actuarial interest of either 3% or 4% or the realized return (on an amortized cost basis). If there is a negative profit sharing, the minimum is effective, but the loss in any given year is carried forward to be offset against any future surpluses during the contract period. In general, a guarantee is given for the life of the underlying employees so that their pension benefit is guaranteed. Large group contracts also share technical results (mortality risk and disability risk). The contract period is typically five years and the premium tariffs are fixed over this period.

Separate account guaranteed group contracts provide a guarantee on the benefits paid. The longevity risk therefore lies with AEGON The Netherlands. Non-guaranteed separate account group contracts provide little guarantee on the benefits. AEGON The Netherlands has the option not to renew a contract at the end of the contract period.

For most large companies and some small and medium-sized enterprises, AEGON The Netherlands provides defined benefit products for which profit sharing is based upon a pre-defined benchmark. Benefits are guaranteed. Premium tariffs are fixed over the contract period and the longevity risk lies with AEGON The Netherlands. Minimum interest guarantees are given for nominal benefits, based on 3% actuarial interest (4% on policies sold before the end of 1999).

For small and medium-sized enterprises, AEGON The Netherlands provides pensions that are defined contribution products with single and recurring premiums. Profit sharing is based on investment returns on specified funds. Premium tariffs are not fixed over the contract period. Minimum interest guarantees are given for nominal benefits, based on 0% or 3% actuarial interest (4% on policies sold before the end of 1999).

In addition, AEGON The Netherlands has a significant asset management business, refer to the business overview of Asset Management for further information.

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Sales and distribution

Most of AEGON The Netherlands pensions are sold through two sales organizations: Corporate & Institutional Clients and AEGON Intermediary. Customers vary from individuals to company and industry pension funds and large, medium-sized and small corporations. AEGON The Netherlands is one of the countrys leading providers of pensions.

For the majority of company and industry customers, AEGON The Netherlands provides a full range of pension products and services. In addition, TKP Pensioen specializes in pension administration.

2.4.3 Non-life

General description

Non-life consists of general insurance and accident and health insurance. In 2010, non life accounted for 9 percent of the AEGON The Netherlands total underlying earnings before tax.

Products

General insurance

AEGON The Netherlands offers a limited range of non life insurance products through AEGON Intermediary. These are aimed at both the corporate and retail markets. They include house, car and fire insurance.

Accident and health insurance

AEGON The Netherlands offers sick leave products to employers that cover the sick leave payments to employees that are not covered by social security and where the employers bear the risk. Over the past several years, the Dutch government has gradually shifted responsibility for sick leave and workers disability from the state to the private sector. This has helped stimulate demand for private health insurance.

Sales and distribution

Non-life products are sold mainly through AEGON Intermediary, though Corporate & Institutional Clients also provides products for larger corporations in the Netherlands.

2.4.4 Distribution

AEGON The Netherlands offers financial advice, which include selling insurance, pensions, mortgages, financing, savings and investment products.

2.5 Competition

AEGON The Netherlands faces strong competition in all of its markets from insurers, banks and investment management companies. These competitors are nearly all part of international financial conglomerates, such as ING Group, Eureko (Achmea), ASR, SNS Reaal (including Zwitserleven) and Delta Lloyd/OHRA.

AEGON The Netherlands has been a key player in the total life market for a long time. The life insurance market in the Netherlands, comprising both pensions and life insurance, is very concentrated. The top six companies account for approximately 90% of premium income in The Netherlands (Source: DNB Supervision Returns 2009). In the pensions market, AEGON The Netherlands ranks third, whereas in the individual life insurance market AEGON The Netherlands takes sixth place behind ING, SNS Reaal, Eureko, ASR and Delta Lloyd/OHRA (based on gross premium income, Source: DNB Supervision Returns 2009). In total life AEGON The Netherlands ranks fourth after ING, Eureko and SNS Reaal. (Source: DNB Supervision Returns 2009).

AEGON The Netherlands is one of the smaller players on the non-life market. Achmea, ASR, Delta Lloyd/OHRA and ING hold substantial market shares, whereas the rest of the market is very fragmented. The property & casualty market share of AEGON The Netherlands is around 4%, measured in premium income (Source: DNB Supervision Returns 2009).

In mortgages, AEGON The Netherlands holds a market share of approximately 5% based on new sales. Rabobank, ING and ABN AMRO are the largest parties in the mortgage market (Source: Kadaster). AEGON The Netherlands is currently the largest insurance company in this market. In the savings segment, AEGON The Netherlands holds approximately 2% of the savings of Dutch households and is small compared to banks like Rabobank, ING, ABN AMRO and SNS Bank. (Source: DNB Statistich Bulletin).

In recent years, several changes in regulations have limited opportunities in the Dutch insurance market, especially in the life insurance market (e.g. company savings plans and premiums of certain products are no longer tax deductible). Furthermore, the low economic growth and volatility of financial markets have created uncertainty among customers and a reluctance to commit to long-term contracts.

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These changed legal and market conditions have augmented competition. The result is competitive pricing, focus on service levels, client retention and product innovation.

In the non-life segment, opportunities are expected to grow as the Dutch government gradually withdraws from the subject market.

2.6 Regulation and supervision

Two institutions are responsible for the supervision of financial institutions in the Netherlands:

Autoriteit Financiële Markten (the Netherlands Authority for the Financial Markets) or AFM and

De Nederlandsche Bank (the Dutch Central Bank) or DNB.

The AFM supervises the conduct of and the provision of information by all parties on the financial markets in the Netherlands. The objective of the AFM is to promote an orderly and transparent market process on the financial markets, the integrity of relations between market players and the protection of the consumer. DNB is responsible for safeguarding financial stability and supervises financial institutions and the financial sector.

Regulations pertaining to the supervision of financial institutions referred to as Wet Financieel Toezicht (Act on Supervision of the Financial System) took effect in January 2007. This law pertains equally to banking and insurance operations and introduced a greater degree of consistency in both requirements and supervision.

2.6.1 Insurance companies

The European Union Insurance Directives issued in 1992 have been incorporated into Dutch law. The Directives are based on the home country control principle. This means that an insurance company that has a license issued by the regulatory authorities in its home country is allowed to conduct business, either directly or through a branch, in any country of the European Union. Separate licenses are required for each of the insurance companys branches in which it conducts business. The regulatory body that issued the license is responsible for monitoring the solvency of the insurer. However, the local regulatory body is responsible for monitoring market conduct and enforcing consumer protection laws.

Dutch law does not permit a company to conduct both life insurance and non-life insurance business within one legal entity. Nor is the company allowed to carry out both insurance and banking business within the same legal entity.

Insurance companies in the Netherlands are subject to the supervision of DNB. The relevant legal requirements are now comprised in the Wet Financieel Toezicht whereas previously supervision was pursuant to the Act on the Supervision of Insurance Companies 1993. Each and every life and non-life insurance company licensed by and falling under the supervision of DNB must file audited regulatory reports at least annually. These reports, primarily designed to enable DNB to monitor the solvency of the insurance company, include a (consolidated) balance sheet, a (consolidated) income statement, extensive actuarial information, and detailed information on the investments. As part of the process of modernization brought about by the introduction of IFRS in 2005 and the new supervisory legislation in 2006, DNB has revised the format of regulatory reporting. The new reporting with a single entity focus is designed to highlight risk assessment and risk management, and came into effect in 2008.

DNB may request any additional information it considers necessary and may conduct an audit at any time. DNB can also make recommendations for improvements and publish these recommendations if the insurance company does not follow them. Finally, DNB can appoint a trustee for an insurance company or, ultimately, withdraw the insurance companys license.

The following insurance entities of AEGON The Netherlands are subject to the supervision of DNB:

AEGON Levensverzekering N.V.

AEGON Schadeverzekering N.V.

AEGON Spaarkas N.V.

OPTAS Pensioenen N.V.

Life insurance companies are required to maintain certain levels of shareholders equity in accordance with EU directives (approximately 4% of their general account technical provision, or, if no interest guarantees are provided, approximately 1% of the technical provisions with investments for the account of policyholders and an additional 0.3% charge for value at risk).

General insurance companies are required to maintain shareholders equity equal to or greater than 18% of gross written premiums per year or 23% of the three-year average of gross claims.

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2.6.2 Banking institutions

AEGON Bank N.V. falls under the supervision of the DNB, pursuant to the Wet Financieel Toezicht, and must file monthly regulatory reports and an annual report. The annual report and one of the monthly reports must be audited.

Banking institutions are required to maintain solvency and liquidity ratios in line with the requirements of the Wet Financieel Toezicht, which incorporate the requirements of the relevant EU directives.

2.6.3 Asset management

TKP Investments B.V. and AEGON Financiële Diensten B.V. also fall under the supervision of the DNB and must file quarterly reports and an annual report.

On a quarterly and a yearly basis asset management companies have to report to the AFM.

2.7. Asset liability management

The investment strategy of AEGON The Netherlands is determined and monitored by the AEGON NL Risk and Capital Committee (AEGON NL RCC). The AEGON NL RCC meets at least on a quarterly basis. The focus of these meetings is, amongst other things, to ensure an optimal strategic asset allocation, to decide on interest rate hedging strategies to reduce interest rate risks, and to decide on the need for securitizations of residential mortgage portfolios to free funds for further business development.

Most (insurance) liabilities of AEGON The Netherlands are nominal and long-term. Based on their characteristics, a long-term liability-driven benchmark is derived. Scenarios and optimization analyses are conducted with respect to the asset classes fixed income, equities and real estate, but also for various sub-classes, for example commodities, hedge funds and private equity. The result is an optimal asset allocation representing different investment risk-return profiles. Constraints such as the minimum return on equity and the maximum solvency risk also determine alternative strategic asset allocations. Most of AEGON The Netherlands investments are managed by AEGON Asset Management. For certain specialized investments, such as hedge funds and private equity, AEGON The Netherlands hires external managers. Portfolio managers are allowed to deviate from the benchmark based on their short-term and medium-term investment outlook. Risk-based restrictions are in place to monitor and control the actual portfolio allocations compared to their strategic portfolio allocations. An internal framework limits investment exposure to any single counterparty.

AEGON The Netherlands and pension fund Zorg en Welzijn have a joint venture Amvest Vastgoed B.V. for their combined real estate investments. Furthermore, Amvest Vastgoed B.V. manages a separate real estate portfolio of AEGON Levensverzekering N.V.

2.8 Reinsurance ceded

Like other AEGON companies around the world, AEGON The Netherlands reinsures part of its insurance exposure with third-party reinsurers under traditional indemnity, quota share, and, in some instances, excess of loss contracts. This is in line with standard practices within the global insurance industry. Reinsurance helps AEGON manage, mitigate and diversify its insurance risks and limit the maximum loss it may incur on risks that exceed policy retention limits.

AEGON The Netherlands remains contingently liable with respect to the amounts ceded, should the reinsurance company fail to meet the obligations it has. To minimize its exposure to such defaults, AEGON The Netherlands regularly monitors the creditworthiness of its primary reinsurers. AEGON The Netherlands has experienced no material reinsurance recoverability problems in recent years. Where appropriate, additional reinsurance protection is contracted either through letters of credit or, alternatively, through trust arrangements. Under certain of these arrangements, funds are withheld for investment by the ceding company.

AEGON The Netherlands reinsures its life exposure through a profit-sharing contract between its subsidiary AEGON Levensverzekering N.V. and Swiss Re. Under this arrangement, AEGON retains exposure of up to a maximum of EUR 1,200,000 per insured person with respect to death risk and EUR 25,000 a year for disability risk (increased by EUR 1,500 a year above the age of 40). Any amount in excess of this is transferred to the reinsurer.

For its fire insurance business, AEGON The Netherlands has in place an excess of loss contract with a retention level of EUR 3 million for each separate risk and EUR 20 million for each event. AEGON The Netherlands has reinsured its motor liability business on a similar basis with a retention level of EUR 2.5 million for each event.

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The United Kingdom

3.1 Background

In the UK, AEGON is a leading provider of life insurance and pensions, and it also has a strong presence in both the asset management and financial advice markets. AEGON UK has some two million customers, around 4,000 employees and GBP 58 billion in revenue-generating investments. AEGON UKs main offices are in three locations: Edinburgh, London and Lytham St Annes.

In June 2010, AEGON announced a restructuring of operations in the United Kingdom to refocus the business on two core markets At Retirement and Workplace Savings and to reduce operating costs by 25% by end 2011.

3.2 Organizational structure

AEGON UK plc (AEGON UK) is AEGON UKs principal holding company. It was registered as a public limited company at the beginning of December 1998.

AEGON UKs leading operating subsidiaries are:

Scottish Equitable plc. (trading as AEGON)

Origen Financial Services Ltd.

Positive Solutions (Financial Services) Ltd.

Guardian Assurance plc.

AEGON UK is organized into two distinct businesses:

AEGON life and pensions, which provides pensions, annuities, investments and protection products for people and companies.

AEGON UK Distribution, which consists of intermediary distribution and advice businesses.

3.3 Overview sales and distribution channels

AEGON UKs principal means of distribution is through the intermediated financial advice channel, which is the main sales route for long-term savings and retirement products in the United Kingdom. These advisors provide their customers with access to various types of products depending on their regulatory status. They also advise them on the best solution to suit their financial needs.

In all, there are an estimated 35,000 registered financial advisors in the United Kingdom. These advisors may be classified as single-tied, multi-tied, whole of market or independent, depending on whether they are either restricted in the number of providers they deal with or are free to advise on all available products. AEGON UK maintains strong links with financial advisors in all segments of the market. Single-tie relationships have also been established with some advisors who have selected AEGON UK to be the sole provider of a particular product type.

AEGON UK is also developing new distribution opportunities including agreements with banks and affinity partnerships with organizations outside the industry.

3.4 Overview lines of business

AEGON UK has three lines of business:

Life

Pensions

Distribution

3.4.1 Life

General description

The AEGON UK life business comprises primarily individual protection and individual annuities. The protection business provides insurance on individual or groups of lives for major life events such as death or serious illness, as well as providing business protection. Annuities are used to convert savings accumulated as part of a pension plan into a regular income throughout retirement.

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Products

Individual protection

AEGON UK offers a range of products for individual customers, including life cover, critical illness and income protection. In addition, it also provides products for companies wishing to insure key personnel. AEGON UK is now established as one of the United Kingdoms eight leading providers of individual financial protection (according to Q3 2010 figures from the Association of British Insurers).

Immediate annuity

In the United Kingdom, most of the funds in a pension plan must be converted into a source of income by the time the planholder reaches 77, usually through the purchase of an immediate annuity. The government is currently consulting on possible changes to this upper age limit.

Sales and distribution

Individual protection and annuity products are widely distributed through intermediated advice channels.

3.4.2 Pensions

General description

AEGON UK provides a full range of personal and corporate pensions. The company also offers investment products, including onshore and offshore bonds, and trusts.

Products

Individual pensions

AEGON UK provides a wide range of personal pensions as well as associated products and services. These include:

Flexible personal pensions

Self-invested personal pensions (SIPPs), which provide a range of pre- and post-retirement investment options for high net worth customers, including insured funds and real estate

Transfers from other retirement plans

Phased retirement options and income drawdown

Stakeholder pensions (a type of personal pension specific to the United Kingdom which has a maximum limit on charges and low minimum contributions)

According to figures from the Association of British Insurers, AEGON UK is one of the top 3 providers of SIPPs and specialist phased income pensions.

As an alternative to annuities, AEGON UK also offers Income for life, a new retirement solution which bridges the gap between annuities and income drawdown products. It offers customers a guaranteed income for life, plus continued control over their investments up to age 75.

Corporate pensions

One of AEGON UKs largest businesses is providing pension plans for companies. The trend away from defined benefit (DB) arrangements, which provide a guaranteed percentage of salary on retirement, toward defined contribution (DC) plans has continued to accelerate in recent years. DC plans are similar to personal pensions with contributions being paid into a plan owned by individual employees and then invested. Generally, at retirement, employees can choose to take a predetermined percentage of tax-free cash from their pension plan, using the remainder either to purchase an annuity or else to invest in a separate drawdown policy until they reach the age of 77.

As a result of this trend, the market for new DB plans has shrunk dramatically in recent years, largely because of concerns over long-term liabilities. There are, however, opportunities for AEGON UK to take on the administration and management of existing plans.

AEGON UK also offers a group SIPPs designed to extend to group pension customers the benefits associated with individual SIPPs, such as greater investment choice.

Investment products

AEGON also offers two types of investment bonds designed for customers residing in the United Kingdom: the onshore bond and offshore contracts. 4

4 The onshore bond is provided by Scottish Equitable plc. The offshore contracts are offered by AEGON Ireland plc and are reported separately in the New markets segment, rather than as part of the UK segment.

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The onshore bond is a type of life contract, aimed primarily at pre- and post-retirement customers looking for either a source of income or a way of growing their savings. The bond offers a wide range of investment options and funds, managed by some of the worlds leading asset managers.

While the onshore bond is aimed at a mass affluent market, AEGONs offshore contracts have traditionally been marketed to high net worth individuals. Offshore contracts offer considerable tax advantages and a wide choice of investment options. These contracts tend to form part of a broader retirement strategy, primarily because there are fewer restrictions on how and when benefits may be taken.

There is also a range of trusts designed to support inheritance tax planning. This is an area of growing demand as recent economic growth and rising wealth means more estates are falling under UK Inheritance Tax. Trusts help individuals manage and alleviate potential tax liabilities.

Unit-linked guarantees

AEGON offers a range of pension and investment products which provide valuable guarantees for the At Retirement market. Theres an onshore bond which provides a guaranteed income for 20 years, an offshore investment plan which provides a guaranteed income for life (offered by AEGON Ireland plc), and a guaranteed version of the income drawdown pension, which also provides a guaranteed income for life.

Sales and distribution

Investment products as well as individual and corporate pensions are distributed widely through independent financial advisors, tied distribution and, more recently, through partnerships with banks. In addition, AEGON UK also maintains close relations with a number of specialist advisors in these markets.

3.4.3 Distribution

Through the companys Origen and Positive Solutions businesses, AEGON UK also provides financial advice directly to both individuals and companies.

Origen is a financial adviser firm with strong positions in both the corporate and high net-worth individual markets. It promotes its services through a variety of different sales channels, including face-to-face, media and worksite marketing, as well as accessing customers through professional contacts with accountants and lawyers.

Positive Solutions, meanwhile, brings together around 1,200 individual partners in one of the largest adviser networks in the United Kingdom.

3.5 Competition

AEGON UK faces competition in each of its markets from two main sources: life and pension companies and financial advice firms.

Over the past few years, the life and pension market has been increasingly concentrated among the largest companies and those perceived to be financially strong.

The financial advisor market in the United Kingdom is fragmented, with a large number of relatively small firms. The removal of polarization rules in the advice market in 2005 has led to advisors choosing to operate on a multi-tied, single-tied, whole of market, or independent basis. More recently, there has been significant consolidation in this market due to financial pressures and preparations for the regulators Retail Distribution Review, which will radically change the advisory business models. Even so, fragmentation remains high. There are few firms with a genuine nationwide presence or a well-known brand outside specific local areas.

3.6 Regulation

All relevant AEGON UK companies are regulated by the Financial Services Authority under the United Kingdoms Financial Services and Markets Act 2000.

The Financial Services Authority acts both as a prudential and conduct of business supervisor. As such, it sets minimum standards for capital adequacy and solvency, and regulates the sales and marketing activities of regulated companies.

All directors and some senior managers of AEGON UK undertaking particular roles (e.g. finance/actuarial, fund managers, dealers, and salesmen) have responsibilities to the Financial Services Authority as Approved Persons. As such, they are subject to rigorous pre-appointment checks on their integrity and competence, and are subject to ongoing supervision throughout their mandate as Approved Persons and for a limited period afterwards.

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3.7 Asset liability management

Asset liability management (ALM) is overseen by the AEGON UK ALM Committee, a sub committee of the AEGON UK Risk and Capital Committee, which meets each month to monitor capital requirements and ensure appropriate matching of assets and liabilities.

In addition to monitoring risk exposures in compliance with AEGON N.V.s worldwide Risk Management strategies, investment exposure to any single counterparty is limited by an internal framework that reflects the limits set by the appropriate regulatory regime. This applies both within asset classes (equities, bonds and cash) and across all investments.

For its with-profit business, AEGON UKs general philosophy is to match guarantees with appropriate investments. However, the nature of with-profit businesses typically prevents perfect matching, and the role of the committee is therefore to monitor the capital implications of any mismatching. On an annual basis, detailed reports are produced for the relevant subsidiary Boards covering the impact of a range of possible investment scenarios on the solvency of each of the funds. These reports allow the central investment strategy for the with-profit funds to be discussed and are summarized for the Board of AEGON UK. In respect of non-profit business, interest rate risk arises substantially on AEGON UKs large book of annuities in payment. Assets are purchased to provide a close expected match to liability outflows, with regular reporting to the ALM Committee on the capital implications of any mismatching.

For unit-linked business, the matching philosophy results in close matching of the unit liabilities with units in the relevant underlying funds. A proportion of the unit-linked assets is invested in funds managed by external investment managers. An investment committee, which reports to the relevant subsidiary Boards, meets regularly to monitor the performance of the investment managers against fund benchmarks.

With-profit funds

The invested assets, insurance and investment contract liabilities of AEGON UKs with-profit funds are included in for account of policyholder assets and liabilities. Assets and liabilities are always equal as any excess of assets over liabilities in respect of guaranteed benefits and constructive obligations are classified as an insurance or investment contract liability. The Scottish Equitable with-profit fund is a 100:0 fund, where all benefits are held for participating policyholders. The Guardian Assurance plc with-profit fund is a 90:10 fund where AEGON UK receives 10% of the surpluses distributed to policyholders. The amount of profit AEGON UK derives from the Guardian fund is driven by the level of declared bonuses.

The operation of with-profit funds is complex. What is set out below is a brief summary of our overall approach:

Guarantees

With the exception of AEGON Secure Lifetime Income and 5 for Life (which are written by AEGON Ireland plc), and the product guarantees within Investment Control and Income for Life (which are reinsured to AEGON Ireland plc), all AEGON UK contracts with investment guarantees have been written in policyholder-owned funds (otherwise called with-profit funds). These funds contain free assets, which, as yet, have not been fully distributed to individual policyholders. Free assets help meet the cost of guarantees and provide a buffer to protect the fund from the impact of adverse events. AEGON UK has an exposure only once these assets have been exhausted. As outlined below, AEGON believes this exposure to be low.

In previous years, Scottish Equitable and Guardian Assurance sold guaranteed annuity products in the United Kingdom. Certain policies also have a guaranteed minimum rate of return or guaranteed death or other benefits. Any guaranteed rates of return only apply if the policy is kept in force to the dates specified, or on the events described in the policy conditions. The costs of all guarantees are borne by the with-profit funds and therefore impact the payouts to with-profit policyholders. AEGON UKs main with-profit classes are summarized in the following sections.

Scottish Equitable plc.

As part of its demutualization process before being acquired by AEGON N.V., on December 31, 1993, the business and assets of Scottish Equitable Life Assurance Society were transferred to Scottish Equitable plc. AEGON UK has no financial interest in Scottish Equitable plc.s with-profit fund, apart from routine yearly fund management charges, as well as costs and expenses that the company agreed to accept at the time of demutualization.

Guaranteed rates of return on with-profit policies are typically in the range of 0% to 5.5% a year, with the highest rates closed to all premiums in 1999 and all funds closed to new business with investment guarantees from October 2002, except for a low level of increments.

Under a number of contracts written mainly in the 1970s and 1980s, Scottish Equitable also offered minimum pension guarantees (including guaranteed annuity options). As life expectancy rates have improved and interest rates have fallen over time, these minimum guarantees are now often valuable.

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Guardian Assurance plc

The AEGON UK interest in Guardian Assurance plcs with-profit fund is 10% of profits in the fund, with the remaining 90% going to with-profit policyholders. In 1998, prior to Guardian Assurances acquisition by AEGON UK, the with-profit fund was restructured and closed to new business, except for a low level of increments.

Guaranteed returns on policies without guaranteed cash options or annuity payments are typically 0% to 3.5% a year. On policies with guaranteed cash options or annuity payments, guaranteed returns depend on the value of the options at retirement.

Management of the with-profit funds

It has been AEGON UKs practice to have an investment strategy for each of its with-profit funds that reflects the nature of the underlying guarantees. Funds can invest in a variety of different asset types. The main categories are United Kingdom and overseas equities, United Kingdom fixed interest securities, property and cash. Each with-profit fund has a target range for the percentage of its assets that are invested in a combination of equities and property. These ranges may be varied. Within the target ranges, there is a policy of holding an appropriate mix of asset classes to reduce risk.

The results of the with-profit funds investment performance is distributed to policyholders through a system of bonuses which depend on:

The guarantees under the policy, including previous annual bonus additions.

The investment returns on the underlying assets, with an allowance for smoothing to reduce volatility. Although smoothing means that investment profits are spread from one year to the next, the aim is to pay out all of the investment profits earned by the fund over the long term. On early withdrawals there are other measures to ensure that a fair share of total fund growth has been received. Indeed, a market value reduction may be applied under certain funds when, for cohorts of similar contracts, the face value of the benefits is greater than the value of the underlying assets. Policy conditions may state specific points at which a market value reduction will not apply.

As mentioned above, the free assets (i.e. assets which, as yet, have not been distributed to policyholders) help meet the cost of guarantees and provide a buffer to deal with adverse events. AEGON UK has an exposure only once these free assets have been exhausted. This has been assessed by AEGON UK to be remote based on applying the risk-based capital approach now required for solvency reporting in the United Kingdom.

As all of AEGON UKs with-profit funds are now closed to new business with investment guarantees, the process has begun of gradually distributing free assets to with-profit policyholders through the bonus system outlined above. Part of the management of this process involves endeavoring to ensure that any surpluses in the with-profit fund from other (historic) business lines can be distributed to existing with-profit policyholders at a suitable rate. In particular, Guardian Assurance plc has reinsured blocks of immediate annuity business to another part of AEGON UK on terms that reflect prevailing market rates. This helps avoid a tontine effect building up in the fund, as the number of with-profit policyholders declines.

3.8 Reinsurance ceded

AEGON UKs reinsurance strategy is aimed at limiting overall mortality and morbidity volatility and maximizing any tax benefits that reinsurance can bring. The actual percentage of business which is reinsured of course varies, depending chiefly on the availability and price of reinsurance on the market.

Prior to 2002, AEGON UK adopted a similar approach to longevity risk. Since then, however, AEGON UK has considered the terms available in the reinsurance market for longevity risk to be relatively unattractive compared to the margins expected from this business and the diversification benefits available to the company by retaining this risk.

AEGON UK prefers to work only with reinsurance companies that have a strong credit rating subject to an economic assessment of the terms on offer. Using a reinsurer with a credit rating below AA requires the approval under AEGON UKs governance process as well as approval by AEGONs Group Reinsurance Use Committee in The Hague.

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New Markets

4.1. Background

In the past few years, AEGON has significantly expanded its international presence outside its three main established markets of the United States, the Netherlands and the United Kingdom. AEGON is now present in more than twenty markets in total in Europe, the Americas and in Asia.

In particular, AEGON has seen strong growth in its businesses in Central & Eastern Europe, as well as in other new, emerging markets such as China, India and Japan:

4.2 Central & Eastern Europe

4.3 Asia

4.4 Western Europe

4.5 Variable Annuities Europe

4.6 Asset Management

AEGONs other international businesses operate through a number of subsidiaries and joint venture partnerships. These international businesses are referred to collectively as New Markets.

4.2 Central & Eastern Europe

4.2.1 Background

AEGON first entered the Central & Eastern European market in 1992 when the Group bought a majority stake in Hungarys former state-owned insurance company, Állami Biztosító. Hungary remains AEGONs leading business in the region and a springboard for further expansion. Today, AEGON has operations in six Central & Eastern European countries: Hungary, Poland, the Czech Republic, Slovakia, Romania and Turkey.

4.2.2 Organizational structure

AEGONs main subsidiaries and affiliates in Central & Eastern Europe are:

AEGON Hungary Composite Insurance Company Limited by Shares

AEGON Hungary Investment Fund Management Company Limited by Shares

AEGON Hungary Pension Fund Management Company Limited by Shares

AEGON Poland Life Insurance Company

AEGON Pension Fund Management Company (Poland)

4.2.3 Overview sales and distribution channels

AEGONs activities in Central & Eastern Europe operate through a number of different sales channels. These include tied agents, insurance brokers, call centers, online channels and, particularly in Poland, Romania, Turkey and Hungary, retail banks. Through tied agents, brokers and call centers, AEGON sells primarily life and non life insurance and pensions. Through online channels AEGON sells mainly household and car insurance. Banks and loan centers are used to sell mainly life insurance, mortgages, mutual fund and household insurance.

4.2.4 Overview lines of business

4.2.4.1 Life

AEGON companies in Central & Eastern Europe offer a range of life insurance and personal protection products. This range includes traditional life, as well as unit-linked products. Unit-linked products cover all types of life insurance, including pension, endowment and savings. In Poland, AEGON is one of the leading providers of unit-linked products, offering around 179 different investment funds.

Traditional general account life insurance is a marginal product for most of the regions businesses, except Hungary. Traditional general account includes mainly index life products that are not unit-linked but guaranteed rates of interest.

Group life and preferred life are also part of traditional general account life. Group life contracts are renewable each year. They also carry optional accident and health cover. AEGON offers savings products in Central & Eastern Europe as part of employee benefit programs. These products include guaranteed interest rate returns.

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The main guarantee in Hungary is variable crediting rates with minimum interest guarantees between 0% and 4% for universal life type products, plus 100% participation in actual interest earned. Traditional non-profit share products have 5.5% technical interest rates, but this is an insignificant block of business. Profit share products mainly have a 3.5% technical interest rate and 85% participation in excess interest. The average minimum interest guarantee is about 3%. In Hungary, a small part of the current new business provides a minimum interest guarantee of 2%.

In Poland, an insurance fund with a guaranteed rate resets quarterly and annually is offered on unit-linked products. Similar products are sold in the Czech Republic with interest guarantee of 2.4%. In Slovakia, the minimum interest rate on universal life products was 3% up to the end of 2006 and since then it has been 2.5%. The universal life products in the Czech Republic have a guaranteed interest rate of 2.4%.

The profit share product portfolio in Turkey has a guaranteed interest rate of 9% for Turkish Lira products that are closed to new business and 2% for those products introduced in 2010. For foreign currency products, the guaranteed interest rate is 2.5% for old portfolio and varies between 2% - 3.75% in case of new products introduced after the acquisition of the company in 2008. A minimum of 85% of the interest income in excess of guaranteed return is credited to policyholders funds in Turkey.

In 2008, AEGON established AEGON Life Insurance Company in Romania. In 2009, AEGON Life Insurance Company began selling unit-linked, term life and endowment insurance policies in Romania.

Based on gross written premium, Hungary has a share of around 70% in the traditional general account life insurance portfolio of the Central & Eastern Europe (CEE) Region. The bulk of the unit-linked portfolio (around 60%) was written in Poland, around 30% of the portfolio was written in Hungary and also there are some smaller unit-linked portfolios in the Czech Republic and Slovakia.

Since 2006, AEGON Hungary has been offering mortgages to retail customers. Home loans provided in the past were mainly Swiss franc denominated and provided by AEGON Hungary Mortgage Finance Co., a subsidiary of AEGON Hungary Composite Insurance Company. Due to local legislation changes AEGON Hungary cannot provide new mortgage loans denominated in currencies other than Hungarian forint. Due to this legislation change and the changes in the economic environment the Hungarian forint denominated loans increased in 2010.

4.2.4.3 Pensions

AEGONs pension business in Central & Eastern Europe has experienced considerable growth in recent years. This was mainly due to the regions strong economic growth experienced before the financial turmoil and to the widespread reform of the pension system in many countries. In 2009 and in 2010, some legislative changes were implemented in the country units of the Region, which slowed down the growth.

In four of the six CEE countries in which AEGON has businesses, AEGON has introduced mandatory private pension plans: Hungary, Slovakia, Poland and Romania. Additionally, in four countries, AEGON has voluntary pension plans: Hungary, Slovakia, the Czech Republic and Turkey.

AEGONs mandatory private pension funds in Hungary, Poland and Slovakia, as well as the voluntary pension fund managed in Hungary, are among the largest in their countries in terms of both membership and assets under management 5 . AEGON had a total of 2.2 million pension fund members in the CEE region as of December 2010.

However in 2009 and in 2010, some legislative changes were implemented in the Regions country units, which slowed down the business growth. Additionally, beyond the already enacted legislation changes, some additional measures are expected in 2011 affecting AEGONs business.

The pension legislation changes enacted in Hungary at the end of 2010 have a significant impact on the private (formerly mandatory) pension system in Hungary in general and on AEGONs business in particular. One of the most important measures is that private pension members had been required to make their choice before the end of January 2011 as to whether they wish to stay at private pension funds (under the condition that they lose the entitlement to state pension related to employment years following the end of 2011) or if they opt out of the private pension funds, transferring their accumulated savings to the state held pension system.

5 Source: the Association of Pension Fund Management Companies, Slovakia ( www.adss.sk ), Hungarian Financial Supervisory Authority ( www.pszaf.hu ) and Polish Financial Supervision Authority ( www.knf.gov.pl ).

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Approximately 3% of the members decided to remain enrolled in the private pension system and the rest (97%) stepped back to the state pension. The transfer of the members asset portfolio from the private pension funds to the Pension Reform and Debt Relief Fund, a specially created fund under the management of the Government Debt Management Agency, will take place during 2011. For the 3% of the members opting for the private pension funds, the pension contributions are redirected to the state held pension fund until the end of 2011. Besides these measures, it is no longer mandatory that young employees become members of a private pension fund operating in Hungary with their first employment contract.

4.2.4.4 Nonlife

In addition to life insurance and pensions, AEGON Hungary offers non-life cover (household, car insurance and some wealth industrial risk). In recent years, margins on non-life insurance in Hungary have been attractive. Moreover, household insurance provides considerable opportunities for cross-selling life insurance.

In 2010, as part of AEGONs regional expansion, AEGON Hungary opened branch offices in Slovakia and the Czech Republic selling household insurance policies on these markets.

4.2.4.5 Asset management

AEGON provides a range of asset management services. See Item 4.6, Asset Management for additional information and a business overview of AEGONs asset management business.

4.2.5 Competition

AEGON is among the biggest players on the life insurance market in Hungary. In 2010 based on the first nine months total premium income, it is the fourth largest in Hungary. In terms of regular premium income AEGON is the second largest in the same period. (Source: Hungarian Insurance Association, www.mabisz.hu ). Also based on the first nine months premium income, AEGON is the fourth largest on the Hungarian non life insurance market (Source: Hungarian Insurance Association, www.mabisz.hu ). AEGON is also a significant market player on the Polish market, ranked as fifth based on the unit-linked products in September 2010 (Source: www.knf.gov.pl) based on gross written premiums. As AEGON Slovakia was incorporated in 2003, AEGON Czech in 2004 and AEGON Romania in 2008 only, AEGON is a less significant player in these countries, just like AEGON Pension and Life Insurance Company in Turkey that was acquired in 2008.

On Hungarys voluntary pension fund market, AEGON was ranked third both in terms of the number of members and in terms of its managed assets in September 2010. (Source: www.pszaf.hu). In terms of managed assets AEGON was ranked fifth on the Slovakian market in December 2010 (Source: Association of Pension Fund Management Companies). Due to the merger with PTE Skarbiec-Emerytura taking place in 2008, AEGON is ranked seventh in terms of the number of members and eighth in terms of its managed assets in December 2010 on the Polish market. (Source: www.knf.gov.pl). As of December 31, 2010, on the Romanian mandatory private pension market, AEGON was ranked eighth, both in terms of net assets under management and number of members. (Source: www.csspp.ro)

4.2.6 Regulation and supervision

In Central & Eastern Europe insurance companies can be licensed only for separate businesses; that is, a single company can conduct either life insurance or non-life insurance but not both together. However, in Hungary, insurance companies established before 1995, including AEGON Hungary, are exempt from this rule.

State supervision and oversight of the insurance industry is conducted by the following bodies and institutions:

the Hungarian Financial Supervisory Authority (HFSA), which has a department dealing exclusively with the insurance sector;

the National Bank of Slovakia;

the Czech National Bank;

the Polish Financial Supervisory Authority (PFSA);

the Insurance Supervisory Commission (CSA) (Romania); and

the Undersecretariat of Treasury (Turkey).

The above-mentioned authorities promote consumer protection and have the right to investigate prudential activities and conduct, financial position and solvency, and compliance with all relevant laws.

In addition to legal regulation, insurance companies are subject to a number of self-regulatory bodies in their respective countries. These self-regulatory bodies are the main forums for discussion among insurance companies. Their specialized departments (e.g., actuarial, financial, and legal departments) meet periodically. They also engage in lobbying activities.

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In Hungary, the foundation and operations of private and voluntary pension funds are regulated by the countrys Act on Private Pension and Private Pension Funds (LXXXII. 1997) and its Act on Voluntary Mutual Pension Funds (XCVI. 1993) respectively. Although, for AEGON, these activities are outsourced to AEGON Hungary Pension Fund Management Company, its operations must still comply with this legislation. This activity is also supervised by the HFSA. Slovakias mandatory pension market is regulated by Act 43/2004 on pension asset management companies and respective notices, and the voluntary pension market by Act 650/2004 on Supplementary Pension Insurance. Both the mandatory and the voluntary pension business fall under the supervision of the National Bank of Slovakia (NBS). In Romania the private pension system is regulated and supervised by the Private Pension System Supervisory Commission (CSSPP) and the mandatory pension system is subject to Act 411/2004 on Privately Administered Pension Funds. In Poland this activity is supervised by the Polish Financial Supervisory Authority (PFSA) and is governed by Act as of 28 August 1997 on Organization and Operation of Pension Funds. In the Czech Republic the voluntary pension funds fall under the supervision of the Czech National Bank and are regulated by Act 42/1994 on State-Contributory Supplementary Pension Insurance. In Turkey the voluntary pension funds fall under the supervision of the Undersecretariat of Treasury and the companies are subject to Individual Retirement Saving and Investment System Law No. 4632.

In Hungary, the Act on Credit Institutions and Financial Enterprises (CXII. 1996.) regulates the foundation, operation and reporting obligations of all the countrys financial institutions (including AEGON Mortgage). In addition, AEGON Hungary Mortgage Finance Company falls under the supervision of the Hungarian Financial Supervisory Authority (HFSA).

4.2.7 Asset liability management

The investment strategy and the asset liability management of the CEE region is overseen within AEGON by the Regional Risk and Capital Committee that meets on a quarterly basis. AEGON CEEs asset liability management focuses on asset liability duration calculations and liquidity. During these meetings also the performance of portfolios is being evaluated against benchmarks.

4.2.8 Reinsurance ceded

AEGON takes out reinsurance for both its life and its non-life businesses in Central & Eastern Europe. This strategy is aimed at mitigating insurance risk. AEGONs companies in the region work only through large multinational reinsurers, which have well-established operations in the region in accordance with the AEGON Reinsurance Use Policy.

The three most important reinsurance programs currently in force are (with retention levels for each event indicated in parentheses):

Property catastrophe excess of loss treaty (EUR 5.7 million);

Motor third party liability excess of loss treaty (EUR 0.4 million);

Property per risk excess of loss treaty (EUR 1.1 million).

The majority of treaties in force for AEGONs operations in Central & Eastern Europe are non-proportional excess of loss programs, except for the life reinsurance, which are done on surplus and quota-share basis (including various riders).

4.3 Asia

4.3.1 Background

AEGON today has life insurance joint ventures in China, India and Japan.

In 2002, AEGON signed a joint venture agreement with China National Offshore Oil Corporation (CNOOC), Chinas leading offshore oil and gas producer. AEGON-CNOOC Life Insurance Co. Ltd (AEGON-CNOOC) began operations in May 2003. The joint venture is licensed to sell both life insurance and accident and health cover in mainland China.

Since 2003, AEGON-CNOOC has been steadily extending its network of offices and businesses in China. It now has licenses in eleven different locations Shanghai, Beijing, Hebei, Jiangsu, Shandong, Qingdao, Zhejiang, Tianjin, Guangdong, Shenzhen and Hubei. These locations give the joint venture access to a potential market of some 460 million people, most of them in the booming coastal provinces of eastern China.

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AEGON is also present in India. In 2006, AEGON agreed to form a new life insurance partnership in India with Religare Enterprises Limited. This partnership began operations as a joint venture named AEGON Religare Life Insurance Co. Ltd. (AEGON Religare) in 2008. By December 31 2010, AEGON Religare had opened 118 branches across 70 cities and had issued more than 100,000 policies.

In early 2007, AEGON signed a joint venture agreement with Sony Life, one of Japans leading insurance companies. The joint venture in Japan, AEGON Sony Life Insurance Co, Ltd. (AEGON Sony Life) will initially focus on variable annuities sales in Japan, but the agreement also provides a platform for further cooperation between AEGON and Sony Life. The joint venture received its insurance license in Japan during August 2009 and its operations were launched on December 1, 2009. The joint venture has 5 bank distribution partners and Sony Lifes life planner channel.

The shareholders in the joint venture agreement also agreed to jointly establish an offshore reinsurance company, SA Reinsurance Ltd (SA Re), to provide AEGON Sony Life relief from applicable reserve and capital requirements. Access to such offshore reinsurance will allow AEGON Sony Life greater flexibility in the pricing and product design of its variable annuity products. SA Re was established during late 2009 and received its Bermuda insurance license in January 2010. The Bermuda based reinsurance company is set up with Sony Life to hedge the guarantees of AEGON Sony Lifes annuities. SA Re was launched in March 2010.

At the end of 2010, AEGON announced a new organizational structure for its operations in Asia. Whereas a number of AEGONs businesses in Asia have been managed from the US, under the new structure all Asian based insurance businesses will be managed as one regional division headquartered in Hong Kong. The aim is to leverage product and distribution expertise, capture efficiencies, and pursue organic growth of AEGONs franchise in Asia. The integration, which will be carried out during 2011, is in line with AEGONs strategy to achieve a greater geographical balance in favor of those regions and markets that offer higher growth and returns in the longer-term.

4.3.2 Organizational structure

AEGON-CNOOC Life Insurance Co. Ltd. (AEGON-CNOOC) 50% AEGON share

AEGON Religare Life Insurance Co. Ltd. (AEGON Religare) 26% AEGON share

AEGON Sony Life Insurance Co. Ltd (AEGON Sony Life) 50% AEGON share

SA Reinsurance Ltd (SA Re) 50% AEGON share

4.3.3 Overview sales and distribution channels

As elsewhere around the world, AEGON operates through a number of different sales channels in Asia. Banks are becoming increasingly important in Asia as a means for distributing pensions, life insurance and other long-term savings and investment products. For this reason, AEGON has been striving in recent years to extend its bank distribution agreements in the region.

In China, AEGON sells its products via multiple distribution channels like agents, independent brokers, banks, direct marketing and the group channel. The agency channel mainly sells universal life and critical illness products. The key product of bank channel is regular premium participating endowment, telemarketers mainly sell return of premium products and the popular products in the brokerage channel are participating endowment and critical illness.

AEGON now has partnerships in place with several of Chinas national banks including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank and China Merchants Bank.

AEGONs bancassurance network in China now totals 1,000 outlets.

AEGON Religare started operations in mid 2008 and the focus has been on building a widespread nationwide agency network. The joint venture has opened 118 branches by December 31, 2010 with 96 branches for agency distribution and 22 branches for the direct channel. In addition AEGON Religare distributes products via diverse channels: i) Religare Group, our strategic partner, ii) via other partnerships with companies that offer financial services to their clients; iii) brokers, and iv) to some extent via banks. Existing products are tailored to meet the specific customer requirements.

AEGON Sony Life in Japan has two primary channels of distribution. One is the life planner channel of Sony Life, AEGONs joint venture partner, and the other is the bank distribution channel. Life planner began operations on December 1, 2009 and five regional banks have begun selling AEGON Sony Lifes products since the launch of operation. AEGON Sony Life launched a partnership with one of the largest national so called mega banks in February 2010 and intends to add other bank partners going forward. Bancassurance is expected to become an increasingly important channel in Japan as banks are growing more accustomed to selling insurance. Furthermore, banks are eager to expand into fee income based activities since their mainstay business margins have been reduced because of the financial crisis and related low interest rates in Japan.

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4.3.4 Overview lines of business

4.3.4.1 Life and Savings

AEGON provides a broad range of life insurance products through its businesses in China and India. These include unit-linked and traditional life products, as well as endowment, term life, health, group life, accident and annuities.

In China AEGON-CNOOCs agency channel mainly sells universal life and critical illness products while regular premium participating endowment products are key products for the banks. Telemarketers mainly sell return of premium products and the popular products in the brokerage channel are participating endowment and critical illness products.

AEGON Religare started operations in 2008 with the launch of three term assurance and three unit-linked insurance plans (ULIPs). However, owing to the revised regulatory norms relating to ULIP products, the sale of the existing ULIPs had to be discontinued by the end of August 2010 and new ULIP products were launched in the succeeding month. At December 31, 2010, AEGON Religare has seven term plans (including two group policies), one traditional participating product, one traditional non-participating product, six ULIP products and a health product.

4.3.4.2 Individual Savings and Retirement

AEGON Sony Life sells only variable annuities. It provides a guaranteed minimum surrender benefit (GMSB), being a guaranteed life time withdrawal benefit (GLWB) product with an additional surrender benefit guarantee from year 5. The guarantee level is 90% in 5 th year and gradually increases to 100% in 10 th year and a guaranteed minimum accumulation benefit (GMAB) (with an optional 10 or 15 year accumulation period).

SA Re will reinsure certain minimum guarantees offered on the variable annuity products from AEGON Sony Life, including GMAB, GMSB and GLWB. SA Re began writing reinsurance contracts in relation to AEGON Sony Life guarantees in March 2010.

4.3.4.3 Non-life

AEGON-CNOOC offers non-life products (mainly short term accidental and short term health products) to all channels but sales is currently concentrated in the group channel and the direct marketing channel. In the group channel, the main product is group medical policies. Short term accidental product is one of the main products sold in direct marketing channel.

At December 31, 2010, AEGON Religare is selling a health product which has the same nature as a defined benefit product (wherein the benefits specified by for the respective category of hospitalization, surgery or critical illness is paid irrespective of the actual expense incurred by the policyholder). Its current contribution to AEGON Religare is small and it is sold by all the channels of the joint venture including agency, direct and business alliance.

4.3.5 Competition

China - AEGON-CNOOC

Chinas life insurance industry continued to grow steadily in 2010. As of December 31, 2010, there were 58 life insurance companies in the market, including 27 foreign life insurers with year to date total premiums of RMB 1,050.1 billion, an increase of 28.9% over the same period last year. The top 5 life insurance companies control 72.8% of the market, while the foreign life insurance companies occupied 5.1%, i.e. RMB 54.0 billion of total premium.

As of December 31, 2010, AEGON-CNOOCs year to date total premium were RMB 1.72 billion, a 16.2% increase compared to the same period last year. On a new business APE basis, the companys sales have increased 16.7% compared to last year. Also, as of December 31, 2010, AEGON-CNOOC ranked 33 rd among all life insurance companies and ninth among foreign life companies. (Source: China Insurance Regulatory Commission (CIRC)). The companys market share among foreign-invested companies was 3.2%. Channel contributions to the APE production ranked in the following order: bancassurance, brokerage, direct marketing, agency and group.

Recently, domestic Chinese banks are making equity investments into insurance companies and in some cases have become their key shareholders. At December 31, 2010, Sunlife-Everbright (China Everbright Group), Heng An Standard Life (Bank of China), Pacific-Antai Life (China Construction Bank), ING-BOB Life (Bank of Beijing) and AXA-Minmetals (ICBC) have selected their bank shareholders. This situation is challenging to other players in the market.

India - AEGON Religare

The Indian life insurance industry is one of the strongest growing sectors in the country. It is second only to banks for mobilized savings and forms an important part of the capital market. The life insurance business (measured in the context of first year premium across individual and group business including single and regular premium) registered an increase of 12% in financial year 2009-10. Currently an INR 2,736 billion industry and India is now the fourth largest in Asia and growing at a rapid pace of 23.4% annually with over 290 million of in-force policies. The penetration in the life insurance sector is about 4.6% of GDP and there are ample opportunities as the

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growing middle class is expected to propel growth (Source: Swiss Re sigma No.2/2010, IRDA website). The agency force is still an important distribution channel, but life insurers are increasingly lining up with the banks to distribute their products.

Despite of the global financial crisis in 2008 and 2009, unit-linked products have continued to be popular. In India, the unit-linked products have become increasingly popular as customers have shifted away from traditional products as stock markets boomed over the past few years although there is some focus back on traditional products after the recent regulatory changes with effect from September 1, 2010. Investment profits have increased significantly due to strong rebound in the capital markets.

There were 23 life insurers licensed in India as of the end of December 2010 (Source: IRDA website). The Life Insurance Company of India (LIC) remains the dominant player in the market and has a 71% share of the new business premium while the balance is dispersed among the private sector companies. On its part, AEGON Religare has collected INR 1.47 billion on a YTD basis by end of December, 2010 for its financial year 2010-11 (April 1, 2010 March 31, 2011), this being an increase of nearly 97% compared to the same period last year.

Although the Indian government passed a bill in October 2008 that paves the way for foreign investors to take much larger stakes in domestic insurance companies through a proposal for raising the limit for foreign direct investment from its current level of 26% to 49%, the assent to the bill is awaited by the parliament.

The IPO norms for insurers have been cleared by the Indian Capital Market Regulator and Securities and Exchange Board of India. As of December 31, 2010 the final notification by the Insurance Regulatory and Development Authority (IRDA) is awaited.

AEGON Religare started operations in mid 2008 and the focus has been on establishing a widespread national agency network. AEGON Religare has been making a steady progress in the vastly competitive Indian insurance market by opening new branches, launching innovative products, building upon the third party distribution network through new alliance and building the direct selling channel. The on-line term product available directly to the customer over the internet known as I-Term has been first of its kind in the market. While AEGON Religare has established 118 branches across the country, it faces stiff competition from existing and new players who have set-up a massive distribution footprint across the country.

Japan - AEGON Sony Life

Variable annuity products in Japan are mostly sold through banks and securities firms with a topdown approach where the head offices have much more decisionmaking power than the local branch offices in terms of product selection and promotion. Banks are permitted to act as distributors for multiple insurers; each of the three largest banks in Japan (the mega banks) has offered the variable annuity products of seven or more insurers.

Most of the players concentrate on GMAB products. GLWB is currently provided by Mitsui Sumitomo-MetLife, AXA and Alico although both AXA and Alicos share in GLWB is not material. AEGON Sony Life is the only providers of a GMSB type of product in the market.

4.3.6 Regulation and supervision

China - AEGON-CNOOC

China Insurance Regulatory Commission (CIRC) is regulating and supervising all insurance companies in China. CIRC promotes consumer protection, sets the regulation of premium rates and reserve requirements, and has the right to investigate the financial position and solvency of the life insurers.

In 2010, in the field of business management, CIRC has further professionalized the industry by the introduction of new and/or revised guidelines for the operational business processes. In the field of corporate governance, CIRC strengthened the supervision of internal control and insurance companies are required to put in place comprehensive and solid internal control supervision systems and risk management systems. In the field of insurance fund management, CIRC specified certain standards including insurance fund utilization, insurance assets allocation, equity investment, real estate investment and practitioner management. In addition, CIRC further enhanced the management of senior manager qualification, bancassurance business restructuring, anti-money laundering and reinsurance.

India - AEGON Religare

The Indian life insurance companies are regulated by the Insurance Regulatory and Development Authority (IRDA) that regulates, promotes and encourages orderly growth of insurance and re-insurance business in India. Established by the Government of India, it safeguards the interest of the insurance policy holders of the country.

IRDA introduced several regulatory changes in 2010. Major among them are the requirement of public disclosures by insurers (in January 2010), licensing of corporate agents (in March 2010), changes to lock-in period, minimum mortality cover and cap on charges in case of Unit linked Products (in June 2010).

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Japan - AEGON Sony Life

The Financial Services Agency (FSA) in Japan is the government agency supervising all insurance companies in Japan. All new products or major amendments require a filing with and approval from the FSA. The standard examination period for approval is 90 days (60 days for minor changes). General policy provisions, statements of business procedure, pricing and valuation require approval. The FSA also has the right to do on and off site inspection. Relevant regulations for insurance operation include the Insurance Business Law and related enforcement/notice, the Insurance Act, the Financial Instruments and Exchange Act and others.

4.3.7 Asset liability management

China - AEGON-CNOOC

A monthly asset liability management meeting is held to monitor duration and liquidity management. The duration of liabilities and assets are calculated separately by block and the duration-gap is analyzed. Considering that most insurance liabilities are single-pay products with benefit term ten years or less, AEGON-CNOOC purchased corporate bonds, government bonds, and statutory deposits to match this liability while operating funds are invested in the short-term bond, money-market fund and bond repurchase markets in order to achieve higher investment returns.

The respective Risk and Capital Committees of AEGON-CNOOC meet every quarter to manage and monitor asset and liability matching using the result of stress-test scenarios based on Economic Capital Model, liquidity tests and duration mismatch tests.

India - AEGON Religare

AEGON Religare has a Board level Investment Committee and Risk Management and Capital Committee. Additionally, there is a Management level Risk and Capital Committee. A regular review of risk and capital requirement is conducted across the committees. As most of the business is unit-linked product where investment risk is passed on to the policyholders, Asset Liability Management (ALM) is not critical to this line of business. Regular reviews are performed to ensure appropriate ALM for the closed block of business under the traditional endowment products, however with the increased focus on the traditional business with effect from September 2010 in the wake of the recent regulatory changes, AEGON Religare is in the process of reviewing its approach to asset liability management to refine the same as appropriate.

Japan - AEGON Sony Life and SA Re

AEGON Sony Life reinsures (cedes) 100% of its guarantees on the variable annuities to SA Re. SA Re has a comprehensive hedging program in place that covers all the major risk dimensions. Execution of this program is outsourced to AEGON USA Investment Management. Comprehensive risk management procedures have been defined to ensure implementation of appropriate risk management activities in accordance with AEGONs Risk Management Policy.

In reinsuring various minimum variable annuity guarantees, SA Re accepts certain market and policyholder behavior risks. SA Re will cover payments under the guarantees to the extent that benefits to the policyholder exceed the variable annuity account value. The market risks will be managed through the use of capital markets hedging techniques.

The hedging program will include combinations of futures contracts, forwards and options on market indices such as (but not limited to) the NIKKEI, TOPIX, the S&P 500, FTSE 100, and the EuroStoxx 50. Because some of the equity indices are not traded in Japanese Yen (SA Res functional currency), the resulting currency exposure is hedged with foreign currency forwards. The hedging program requires a daily determination of risk exposures and regular monitoring of and trading on the markets when open. The program requires substantial amounts of cash, to cover potential losses on hedging instruments, transaction costs and other charges which will be supported by the shareholders as necessary. The hedge strategy is not expected to completely eliminate the volatility due to guarantee value changes. The hedge objective is to minimize income volatility, but it is expected that income volatility will be reduced by approximately 70%-80% of what it would be unhedged. The hedge will also not fund all changes in capital, as the minimization of income volatility leads to a strategy different from that required to minimize capital volatility.

Policyholder behavior risks are managed through a combination of product design (for example, investment mix limitations), pricing techniques (for example, assuming that the riskiest investment mix is elected), and through hedge construction and rebalancing to reflect emerging experience, and are reflected in the reinsurance premium that will be charged by SA Re to AEGON Sony Life. In addition to these pricing and hedging risk mitigation techniques, for certain products capital will contain a provision for adverse deviation. As such, increases in capital due to unexpected deviations in policyholder behavior or unfavorable basis error are cushioned by applying an assumption for hedge effectiveness in capital (and reflected in pricing) that is lower than is expected to be realized based on results from a ten year back test of our hedge strategy (the back test spans the period June 1999 to June 2009). SA Res Risk & Capital Committee meets on a quarterly basis.

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4.3.8 Reinsurance ceded

China - AEGON-CNOOC

AEGON-CNOOC shares its morbidity and mortality risk with some international reinsurers. The mortality risk of individual products is mainly shared by Swiss Re though the surplus reinsurance structure. Most of the morbidity risks are taken by Gen Re and Munich Re in quota share. The life and accidental group products are reinsured by Hannover Re and group health products are ceded to Munich Re. AEGON-CNOOC reviews the reinsurance structure regularly and adjusts it based on the claim experience and its risk acceptance capability.

India - AEGON Religare

Reinsurance arrangements are regulated through IRDAs regulations. AEGON Religare has reinsurance treaties with Munich Re, Swiss Re and RGA Re sharing mortality and morbidity risks through surplus and quota share arrangements on a risk premium basis.

Japan - AEGON Sony Life and SA Re

AEGON Sony Life reinsures (cede) 100% of its guarantees on the variable annuities to SA Re. AEGON Sony Life may utilize third party reinsurance for a minor portion, considering the transfer pricing issues.

4.4 Western Europe (Spain and France)

4.4.1. Background

AEGON first entered the Spanish market in 1980 when it bought local insurer, Seguros Galicia. In recent years, AEGONs activities in Spain have grown rapidly, mainly due to distribution partnerships with some of the countrys leading savings banks. AEGON Spain operates through two subsidiaries: AEGON Seguros Salud and AEGON Seguros de Vida. Administration and operational services to all companies in Spain, including joint ventures with third parties, are provided by AEGON Administracion y Servicos A.I.E., a separate legal entity. In addition, AEGON operates through partnerships with the saving banks Caja Mediterraneo (CAM), Caja Navarra, Caja Badajoz, Caja Cantabria and Caixa Terrassa.

At the end of 2002, AEGON agreed a partnership with mutual insurer La Mondiale, one of Frances leading insurance and pension companies. AEGON has a 35 percent interest in La Mondiales subsidiary company La Mondiale Participations. La Mondiale Participations offers a wide range of life insurance, pension, savings, investment, asset management and accident and health products to both corporations and individual retail customers.

4.4.2. Organizational structure

AEGONs main subsidiaries and affiliates in Spain are:

AEGON Seguros Salud

AEGON Seguros de Vida

AEGON Administracion y Servicos A.I.E

Mediterraneo Vida, 49.99%

Caja Badajoz Vida y Pensiones, 50%

CAN Vida y Pensiones, 50%

Cantabria Vida y Pensiones, 50%

Caixa Terrassa Vida y Pensiones, 50%

4.4.3. Overview sales and distribution channels

In Spain, over 70 percent of life insurance policies are sold through the countrys retail banks. For this reason, Spain in recent years has been an important part of AEGONs efforts to expand its web of bank distribution partnerships. AEGON now has partnerships in place with five of Spains leading savings banks, giving the Group access to nearly 2,100 branches across the country:

Caja de Ahorros del Mediterráneo

Caja Navarra

Caja de Badajoz

Caja Cantabria

Caixa Terrassa

AEGONs partnership with Caja de Ahorros del Mediterraneo (CAM) goes back to 2004. CAM is Spains sixth largest savings bank by profit and by number of branches. CAM has a network of more than 1,120 branches across the Valencia, Murcia and Catalonia provinces, as well as in Madrid and on the Balearic and Canary Islands. AEGON and CAM have a 49.99 respectively 50.01 percent interest in Mediterraneo Vida, the life insurance and pensions company that has exclusive access to CAMs branch network.

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AEGONs partnership with Caja Navarra was signed in November 2005. Caja Navarra has a total of 379 branches in the north of Spain, close to the border with France. Under the agreement, AEGON acquired a 50 percent interest in Caja Navarras pension and life insurance business. AEGON and Caja Navarra are also exploring other areas of possible cooperation, including health insurance.

Caja Badajoz has a network of some 216 branches, primarily in the western region of Extremadura, which adjoins Spains border with Portugal. Under the partnership, also agreed in 2005, AEGON and Caja Badajoz have set up a 50/50 joint company to sell life insurance and pensions.

Caja Cantabria is one of the largest savings banks in northern Spain, with a total of 172 branches, located primarily in its home province of Cantabria.

Caixa Terrassa is one of the largest savings banks in Catalonia. As a result of this partnership, AEGON has access to one of the wealthiest areas of Spain.

The Groups current partnerships distribute a combination of life insurance and pension products. AEGON also uses brokers to distribute its products, particularly individual life insurance, throughout both urban and rural areas.

Savings banks (cajas) in Spain continued to restructure and consolidate during 2010, reducing the total number from 45 to 18. In addition to numerous mergers, 22 savings banks have been affected by agreements according to Spains Institutional Protection System (SIP). Regarding AEGON partners:

CAM and Caja Cantabria have approved their integration into a SIP called Banco Base, along with other cajas;

Caja Navarra has become part of Banca Cívica SIP, along with Caja Burgos, Caja Canarias y CajaSol;

Caixa Terrasa has merged with two other saving banks (Caixa Sabadell and Caixa Manlleu) to create a new company (Unnim);

Caja Badajoz is going to be part of the new SIP called Grupo Caja 3;

Due to this restructuring, AEGON faces a complex integration process.

In Q4 2010, AEGON signed an agreement with Banca Cívica to considerably improve the current contract with Caja Navarra and to integrate 50% of the life business of Caja Burgos.

4.4.4. Overview lines of business

AEGON Spain focuses primarily on retail customers. It offers both life insurance and accident and health cover. In particular, AEGON Spain offers pensions as well as both traditional life and unit-linked variable life products, a market traditionally dominated by the countrys retail banks.

4.4.5. Competition

There is considerable competition in the Spanish market, major competitors are the bank-owned insurance companies for life and pension products, and foreign and local companies for health insurance products.

4.4.6. Regulation

The Dirección General de Seguros (DGS) is the regulatory authority for the Spanish insurance industry. Insurance companies are required to report to the DGS on a quarterly basis. Spanish regulations incorporate all the requirements of the relevant EU Directives. In terms of solvency margin, local regulations are based on a percentage of the reserves for the life insurance business and on a percentage of premiums for the health insurance business.

AEGON Spains investment portfolio is regulated by Spanish law, which is based on the Third EU Directive (92/96/EEC). The regulation requires the appropriate matching of investments and technical provisions, and it also establishes the main characteristics of the assets that can be applied to asset liability management. There are limitations on the amounts that can be invested in unsecured loans, unquoted stocks, single investments in real estate, and a single loan or debtor.

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4.4.7. Asset liability management

AEGON Spains approach to asset liability management is to make projections of asset and liability cash flows, to calculate their present values using a market yield curve, and to compute the main parameters affecting these cash flows (e.g. duration and convexity). The goal is to lock in the spread by matching the duration of assets to the duration of liabilities.

4.4.8. Reinsurance ceded

AEGON Spain has proportional reinsurance protection in place for its individual risk policies and non-proportional protection for its group risk policies. This strategy is in line with standard practice within the insurance industry. With this approach, AEGON is seeking to diversify its insurance risk and limit the maximum possible losses on risks that exceed policy retention levels. Maximum retention levels vary by product and by nature of the risk being reinsured. Generally, however, the retention limit is between EUR 45,000 and EUR 60,000 per life insured. AEGON Spain remains contingently liable with respect to the amount ceded should the reinsurance company fail to meet its obligations.

AEGON Spain, generally, works only with reinsurance companies that have a credit rating from Standard & Poors of at least A. To lessen its exposure to defaults, AEGON Spain regularly monitors the creditworthiness of its reinsurers. Where appropriate, additional protection is taken out through funds that are withheld for investment by the ceding company.

4.4.9 France

In 2002, AEGON signed a partnership with mutual insurer La Mondiale, one of Frances largest providers of life insurance and pensions. AEGON and La Mondiale work together in a number of areas, including pensions, asset management and distribution. In 2005, the AEGON Pension Network was launched in collaboration with La Mondiale. As part of the partnership, AEGON took a 20 percent stake in La Mondiales subsidiary La Mondiale Participations, increasing it later to 35 percent.

AEGONs partnership with La Mondiale gives the Group a foothold in Europes second largest insurance market. As in Spain, most life insurance in France more than 50 percent is sold via retail banks or La Poste, Frances post office.

In July 2007, La Mondiale and fellow insurer AG2R announced a merger. The merger which does not affect AEGONs partnership with La Mondiale has created a significant insurer in France, who ranks among the ten largest insurer of individuals, serving some 8 million customers (including retirees). The new group became operational at the start of 2008.

4.5 Variable Annuities Europe

4.5.2 Organizational structure

Variable Annuities Europe is a business line of AEGON Ireland plc.

4.5.3 Overview sales and distribution channels

The Variable Annuities distribution channels are AEGONs Regional Sales Centres, Access and Partnerships with major third parties such as HSBC, Barclays and Openwork.

The international bond sales distribution is comprised of two channels: (1) Independent Financial Advisors or retail which focuses on the mass affluent and high net worth market and (2) Partnerships which includes private wealth and tied distribution

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4.5.4 Overview lines of business

4.5.4.1 Variable annuities

Variable annuity products are essentially unit-linked life insurance products with guarantees. They typically offer a range of investment fund options linked in various proportions at the choice of the policyholder - to equities and fixed interest investments. The guarantees may take several different forms from guarantees of a minimum level of future income for life (immediate or deferred) or for a given term; capital guarantees over a defined period and death benefits. Charges for the guarantees are applied to the policyholders account value and typically vary according to the proportion of equity investment. The risk is that poor market performance or extreme longevity erodes the policyholder account value to the extent that the insurance charges prove inadequate to meet the cost of the benefits in excess of the policyholders remaining account value.

Variable annuities allow a customer to participate in equity or bond market performance with the assurance of a minimum level of future benefit, regardless of the performance of their account. Variable annuities allow a customer to select payout options designed to help meet their need for income upon maturity, including lump sum payment or income for life or for a period of time.

Premiums paid on variable annuity contracts are invested in underlying funds, including bond and equity funds and (usually) a cash fund. In most products, the investment options are selected by a client based on the clients preferred level of risk. The assets and liabilities related to this product are legally segregated for the benefit of particular policyholders in separate accounts of the insurance company. These separate accounts are classified as investments for the account of policyholders. Various riders are available on variable annuity contracts, providing guaranteed minimum death, maturity, withdrawal or income benefits.

The account value of variable annuities reflects the performance of the funds. The insurance provider earns administration and expense charges as well as guarantee charges for the guaranteed benefits. Surrender charges are generally not a large form of revenue as policyholder surrender rates are typically lower when a surrender charge penalty is still present. Any surrender charges collected are typically applied to recoup outstanding installation costs.

4.5.4.2 Offshore bonds

Offshore Wealth Management products are open-ended, unit-linked, life insurance products. They offer a wide range of investments choices, allowing investment into an almost unlimited range of collective investment schemes such as unit trusts, SICAVs and open-ended investment companies (OEICs), together with internal linked funds and cash deposits. The premiums paid are invested in the underlying funds as selected by the client based on their preferred level of risk. The assets and liabilities related to this product are legally segregated for the benefit of particular policyholders in separate accounts of the insurance company. These separate accounts are classified as investments for the account of policyholders.

Offshore Wealth Management products allow a customer to make regular withdrawals from their policy as long as there is sufficient value in the underlying fund. The death benefit is typically 100.1% of the surrender value of the policy on the death of the last life assured. Offshore Wealth Management Products do not have any explicit guarantees. Their surrender value reflects the performance of the funds selected by the client. Therefore, the final surrender value of the policy may be less than the original investment.

The account value of Offshore Wealth Management products reflects the performance of the funds. The insurance provider earns ongoing administration and expense charges on the policy. Any surrender charges collected are typically applied to recoup outstanding installation costs.

4.5.5 Competition

Competition is steadily increasing in most of the variable annuities markets in Europe, particularly in the United Kingdom and Germany. The financial crisis led to the exit of Hartford, which shook confidence in the market. AEGONs main competitors in Europe are AXA, Allianz, ING, MetLife and SwissLife. MetLife has become market leader and has increased its sales team significantly along with its internal sales support. Metlife are currently selling approximately GBP 25 million guaranteed bonds per month and approximately GBP 18 million guaranteed pensions. Sun Life Financial of Canada increased its sales team in 2010 and aims to further develop its i2Live pensions product.

The high-tax, low interest rates and positive equity market environment has driven the international bond market upwards. While AEGON Irelands International Bond production has followed a positive upward trend since Q2 2009, AEGONs market share has only kept pace with growth in the market over the same period, placing AEGON in sixth place behind AXA, Canada Life, Lloyds, Standard Life and Skandia. This is mainly due to competitors who have established panel relationships with big delegated wealth players and the pricing and propositions that supported them. Key channels going forward will be platforms and wealth managers/private banks.

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4.5.6 Regulation and supervision

AEGON Ireland is registered as a life insurance company in Ireland under the European Communities (Life Assurance) Framework Regulations 1994 (the 1994 Regulations) which implements the Consolidated Life Directive in Ireland. AEGON Ireland is regulated by the Irish Financial Regulator. As an Irish authorized life insurance company, AEGON Ireland may undertake life insurance business in any member state of the European Economic Area on either a freedom of services (FOS) or freedom of establishment (FOE) basis, subject to the notification requirements set out in the 1994 Regulations. AEGON Ireland currently operates on a FOS basis in the United Kingdom and the Netherlands selling life insurance products in class III and I, AEGON Ireland must ensure it complies with the general good provisions that apply to insurers selling such policies in these jurisdictions.

The Irish Financial Regulator has sole responsibility for (and very extensive powers in relation to) the prudential supervision and regulation of AEGON Ireland in consequence of its regulatory status, AEGON Ireland is subject to a large number of significant restrictions on its:

capital and solvency position

scope of business activities

interaction with other group companies

reporting and prudential supervision

corporate governance

The Irish Financial Regulators supervisory process is carried out by way of:

analysis of returns submitted;

risk-rating of undertakings;

themed inspections across the life insurance industry;

annual review meetings with individual life insurance undertakings; and

regular correspondence and engagement with undertakings under our supervision.

Variable annuities allow a customer to participate in equity or bond market performance with the insurance of a minimum level of future benefit, regardless of the performance of their account. Variable annuities allow a customer to select payout options designed to help meet their need for income upon maturity, including lump sum payment or income for life or for a period of time.

4.6 Asset Management

4.6.1 Organizational structure

AEGON Asset Management consists of ten entities situated within the Netherlands, the UK, the US, Central Europe, Hong Kong, China and India. In 2010 these were managed by a global board with a regional structure reporting into it (Americas, Europe, Asia).

4.6.2 Overview sales and distribution channels

AEGON Asset Managements primary customer is affiliated AEGON insurance units. In Europe and the US, AEGON Asset Management entities have close links with local insurance companies. Inflows to funds under management are derived through the sales efforts of these insurance companies who subsequently invest the proceeds into general account or unit-linked funds depending on the nature of the product sold. In some cases AEGON Asset Management holds a monopoly over this relationship in a closed architecture whilst in others AEGON Asset Management competes with external asset managers in an open architecture structure.

AEGON Asset Management also interacts directly with third party customers. Third party customers are split into two categories Retail (primarily investing via collective investment schemes) and Institutional (primarily companies and pension funds with separate requirements). These are serviced by a dedicated sales/marketing force using a variety of distribution channels.

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4.6.3 Overview lines of business

AEGON Asset Management operates three lines of business general account, unit-linked and third party corresponding to the client groups listed above. In Asia, all of our business was third party in 2010. In the United States, most of our business is general account although there is some unit-linked and third party business. In Europe we manage a combination of general account, unit-linked and third party business.

General account business consists of funds which are held on the balance sheet of AEGON insurance affiliates for the purposes of meeting liabilities to policyholders, typically where the insurer has given the policyholder a guarantee. These assets are carefully managed in order to match the insurers liabilities to policyholders obligations. As a rule, general account assets are managed in a closed architecture structure. The main asset class is fixed income and we also make use of various derivative instruments.

Unit-linked business generally consists of funds on the insurers balance sheet where the policyholder return is determined by the investment return of the fund (hence this business is for the risk of policyholders rather than AEGON). These funds are normally managed with an objective to beat a target (typically a benchmark or peer group). The main asset classes include fixed income, equities, real estate, mortgage loans and alternatives. In the United States and the United Kingdom a significant element of unit-linked business is conducted on an open architecture basis.

Third party business is not normally on the AEGON balance sheet and typically product design and distribution are controlled by AEGON Asset Management rather than the affiliated insurance companies, although some third party business is sourced through co-operation arrangements with the insurance affiliates. The retail businesses typically sell collective investment vehicles (mutual funds) to the public via intermediaries. The main asset classes are fixed income and equities and the funds are normally managed against a peer group target. The institutional businesses typically sell bespoke services to large corporations or pension funds. They employ a full range of asset classes and manage the funds against objectives, targets and risk profiles agreed with the clients. We offer both absolute and relative return products. AEGON Asset Management distribute these services internationally.

4.6.4 Competition

AEGON Asset Management competes with other asset management companies for open architecture unit-linked business and third party business. AEGON Asset Managements competitors include global asset managers and local specialists in the countries where we are active. We generally have different competitors for different types of asset class or different styles of management. During 2010, the asset management industry began to emerge from the credit crisis as markets recovered and profit and loss accounts became healthier. Asset managers have resumed investment in their businesses and marketing activities. In third party markets, there is evidence of a shift in customers requirements towards absolute return funds, global products (eg global equities) and solutions tailored to their specific requirements.

4.6.5 Regulation and supervision

AEGON Asset Management has a global holding company, AEGON Asset Management Holding B.V., which is regulated by the DNB (Dutch Central Bank) under the European consolidated supervision rules. In Europe, regulation for asset management companies is different from that for insurers as it is based on separate European Directives. However, in most jurisdictions the same regulators oversee insurance and asset management, AEGON Asset Managements underlying operating entities are regulated by their local regulators, including the AFM and DNB (for Dutch entities), the FSA (for UK based entities), the SEC (for US based entities) and the CSRS (for Chinese based entities).

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4C Organizational structure

AEGON N.V. is a holding company that operates through its subsidiaries. For a list of names and locations of the most important group companies, see Note 18.53 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F.

The main operating units of the AEGON Group are separate legal entities organized under the laws of their respective countries. The shares of those legal entities are directly or indirectly held by two intermediate holding companies incorporated under Dutch law: AEGON Nederland N.V., the parent company of the Dutch operations, and AEGON International B.V., which holds the Group companies of all countries except the Netherlands.

4D Description of property

In the United States, AEGON owns many of the buildings that the company uses in the normal course of its business, primarily as offices. AEGON owns 19 offices located throughout the United States with a total square footage of 2.3 million. AEGON also leases space for various offices located throughout the United States under long-term leases with a total square footage of 1.6 million. AEGONs principal offices are located in Baltimore, Maryland; Cedar Rapids, Iowa; Louisville, Kentucky; Los Angeles, California; Frazer, Pennsylvania; St. Petersburg, Florida; Plano, Texas; Harrison, New York; and Charlotte, North Carolina.

Other principal offices owned by AEGON are located in The Hague, The Netherlands; Budapest, Hungary; and Madrid, Spain. AEGON leases its headquarters and other offices in the Netherlands (Leeuwarden), the United Kingdom and Canada under long-term leases. AEGON believes that its properties are adequate to meet its current needs.

IT EM 4A. UNRESOLVED STAFF COMMENTS

Not applicable

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ITEM 5. OP ERATING AND FINANCIAL REVIEW AND PROSPECTS

5.1 Introduction

AEGON is committed to providing information on key factors that drive its business and affect its financial condition, results and value. For a discussion of critical accounting policies see Application of Critical Accounting Policies IFRS Accounting Policies. For a discussion of our risk management methodologies see Item 11 Quantitative and Qualitative Disclosure About Market Risk and Item 18.4 of the notes to our consolidated financial statements in this Annual Report on Form 20-F included in this Report.

5.2 Application of Critical Accounting Policies - IFRS Accounting Policies

The Operating and Financial Review and Prospects are based upon AEGONs consolidated financial statements, which have been prepared in accordance with IFRS. Application of the accounting policies in the preparation of the financial statements requires management to apply judgment involving assumptions and estimates concerning future results or other developments, including the likelihood, timing or amount of future transactions or events. There can be no assurance that actual results will not differ materially from those estimates. Accounting policies that are critical to the financial statement presentation and that require complex estimates or significant judgment are described in the following sections.

i Valuation of assets and liabilities arising from life insurance contracts

General

The liability for life insurance contracts with guaranteed or fixed account terms is either based on current assumptions or on the assumptions established at inception of the contract, reflecting the best estimates at the time increased with a margin for adverse deviation. All contracts are subject to liability adequacy testing which reflects managements current estimates of future cash flows. To the extent that the liability is based on current assumptions, a change in assumptions will have an immediate impact on the income statement. Also, if a change in assumption results in the failure of the liability adequacy test, the entire deficiency is recognized in the income statement. To the extent that the failure relates to unrealized gains and losses on available-for-sale investments, the additional liability is recognized in the revaluation reserve in equity.

Some insurance contracts without a guaranteed or fixed contract term contain guaranteed minimum benefits. Depending on the nature of the guarantee, it may either be bifurcated and presented as a derivative or be reflected in the value of the insurance liability in accordance with local accounting principles. Given the dynamic and complex nature of these guarantees, stochastic techniques under a variety of market return scenarios are often used for measurement purposes. Such models require management to make numerous estimates based on historical experience and market expectations. Changes in these estimates will immediately affect the income statement.

In addition, certain acquisition costs related to the sale of new policies and the purchase of policies already in force are recorded as DPAC and VOBA assets respectively and are amortized to the income statement over time. If the assumptions relating to the future profitability of these policies are not realized, the amortization of these costs could be accelerated and may even require write offs due to unrecoverability.

Actuarial assumptions

The main assumptions used in measuring DPAC, VOBA and the liabilities for life insurance contracts with fixed or guaranteed terms relate to mortality, morbidity, investment return and future expenses. Depending on local accounting principles, surrender rates may be considered.

Mortality tables applied are generally developed based on a blend of company experience and industry wide studies, taking into consideration product characteristics, own risk selection criteria, target market and past experience. Mortality experience is monitored through regular studies, the results of which are fed into the pricing cycle for new products and reflected in the liability calculation when appropriate. For contracts insuring survivorship, allowance may be made for further longevity improvements. Morbidity assumptions are based on own claims severity and frequency experience, adjusted where appropriate for industry information.

Assumptions on future expenses are based on the current level of expenses, adjusted for expected expense inflation if appropriate.

Surrender rates depend on product features, policy duration and external circumstances such as the interest rate environment and

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competitor and policyholder behavior. Credible own experience, as well as industry published data, are used in establishing assumptions. Lapse experience is correlated to mortality and morbidity levels, as higher or lower levels of surrenders may indicate future claims will be higher or lower than anticipated. Such correlations are accounted for in the mortality and morbidity assumptions based on the emerging analysis of experience.

Reserve for guaranteed minimum benefits

See Item 5.2.iii of this Annual Report on Form 20-F for further discussion on guaranteed minimum benefits in our insurance products.

DPAC and VOBA

A significant assumption related to estimated gross profits on variable annuities and variable life insurance products in the United States and some of the smaller country units, is the annual long-term growth rate of the underlying assets. As equity markets do not move in a systematic manner, assumptions as to the long-term growth rate are made after considering the effects of short-term variances from the long-term assumptions (a reversion to the mean assumption) and the effects of hedging. The reconsideration of this assumption may affect the original DPAC or VOBA amortization schedule, referred to as DPAC or VOBA unlocking. The difference between the original DPAC or VOBA amortization schedule and the revised schedule, which is based on estimates of actual and future gross profits, is recognized in the income statement as an expense or a benefit in the period of determination.

Estimated gross profits on variable life and variable annuity products in the Americas include a short- and long term equity market return assumption. As of the second quarter of 2010, AEGON held its short-term equity market return assumption equal to its long-term assumption at 9%, reflecting continued volatility experienced in equity markets and the use of macro equity hedges. On a quarterly basis the difference between the estimated equity market return and the actual market return is unlocked.

At December 31, 2010, other assumptions applicable to the reversion to the mean assumptions for variable products, primarily variable annuities, were as follows in the United States: gross long-term equity growth rate of 9% (2009: 9%); gross short- and long-term fixed security growth rate of 6% (2009: 6%); and the gross short- and long-term growth rate for money market funds of 3.5% (2009: 3.5%).

A 1% decrease in the expected long-term equity growth rate with regards to our variable annuities and variable life insurance products in the United States and Canada would result in a decrease in DPAC and VOBA balances and reserve strengthening of approximately EUR (92) million, while a change in the short-term equity growth rate by 1% (increase or decrease) would result in DPAC and VOBA balances and reserve changes of approximately EUR (59) million. A change in both the long-term and short-term equity growth rates to 8% would result in a decrease in DPAC and VOBA balances and reserve strengthening of approximately EUR (151) million. The DPAC and VOBA balances for these products in the United States and Canada amounted to EUR 1.7 billion at December 31, 2010.

For the fixed annuities and fixed universal life insurance products, the estimated gross profits (EGP) calculations include a net interest rate margin, which we assume will remain practically stable under any reasonably likely interest-rate scenario.

Applying a reasonably possible increase to the mortality assumption, which varies by block of business, would impact net income by approximately EUR (49) million. A 20% increase in the lapse assumption would impact net income by approximately EUR 36 million.

Any reasonably likely changes in the other assumptions we use to determine EGP margins (i.e. maintenance expenses, inflation and disability) would impact net income by less than EUR 12 million (per assumption change).

DPAC

The movements in DPAC over 2010 compared to 2009 can be summarized and compared as follows:

In million EUR — At January 1	10,900		12,224
Costs deferred/rebates granted during the year	1,540		1,555
Disposal of group assets	(69	)	(297	)
Amortization through income statement	(1,269	)	(1,190	)
Shadow accounting adjustments	(489	)	(1,455	)
Net exchange differences	734		78
Other	(7	)	(15	)
At December 31	11,340		10,900

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In million EUR — 2010	Americas	The Netherlands	United Kingdom	New Markets	Total
Life	5,199	247	177	174	5,797
Individual savings and retirement products	1,071			23	1,094
Pensions	346	49	3,056		3,451
Life reinsurance	996				996
Non-life				2	2
At December 31	7,612	296	3,233	199	11,340

In million EUR — 2009	Americas	The Netherlands	United Kingdom	New Markets	Total
Life	4,905	374	196	149	5,624
Individual savings and retirement products	1,145			19	1,164
Pensions	379	58	2,773		3,210
Life reinsurance	900				900
Non-life				2	2
At December 31	7,329	432	2,969	170	10,900

VOBA

The movement in VOBA over 2010 can be summarized and compared to 2009 as follows:

In million EUR — 2010		2009
At January 1	3,362		4,119
Additions	1		4
Amortization / depreciation through income statement	(185	)	(332	)
Shadow accounting adjustments	(187	)	(427	)
Net exchange differences	230		(2	)
At December 31	3,221		3,362

In million EUR — 2010	Americas	The Netherlands	United Kingdom	New Markets	Total
Life	1,461	3		56	1,520
Individual savings and retirement products	169				169
Pensions	82	50	732		864
Life reinsurance	580				580
Distribution		82			82
Run off businesses	6				6
Total VOBA	2,298	135	732	56	3,221
2009
Life	1,562	3	1	64	1,630
Individual savings and retirement products	188				188
Pensions	85	55	734		874
Life reinsurance	560				560
Distribution		96			96
Run off businesses	14				14
Total VOBA	2,409	154	735	64	3,362

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ii Fair value of investments and derivatives determined using valuation techniques

Investment contracts issued by AEGON are either carried at fair value (if they are designated as financial liabilities at fair value through profit or loss) or amortized cost (with fair value being disclosed in the notes to the consolidated financial statements). These contracts are not quoted in active markets and their fair values are determined by using valuation techniques, such as discounted cash flow methods and stochastic modeling or in relation to the unit price of the underlying assets. All models are validated and calibrated. A variety of factors are considered, including time value, volatility, policyholder behavior, servicing costs and fair values of similar instruments. Credit spread is considered in measuring the fair value of derivatives (including derivatives embedded in insurance contracts), borrowings and other liabilities.

Fair value of financial assets and liabilities

The estimated fair values of AEGONs financial assets and liabilities are presented in the respective notes to the balance sheet together with their carrying values. The estimated fair values correspond with the amounts at which the financial instruments at AEGONs best estimate could have been traded at the balance sheet date between knowledgeable, willing parties in arms length transactions. When available, AEGON uses quoted market prices in active markets to determine the fair value of investments and derivatives. In the absence of an active market, the fair value of investments in financial assets is estimated by using other market observable data such as corroborated external quotes and present value or other valuation techniques. An active market is one in which transactions are taking place regularly on an arms length basis. Although not necessarily determinative, indicators that a market is inactive are lower transaction volumes, reduced transaction sizes and, in some cases, no observable trading activity for short periods. A fair value measurement assumes that an asset or liability is exchanged in an orderly transaction between market participants, and accordingly, fair value is not determined based upon a forced liquidation or distressed sale.

Valuation techniques are used when AEGON determines the market is inactive or quoted market prices are not available for the asset or liability at the measurement date. However, the fair value measurement objective remains the same, that is, to arrive at the price at which an orderly transaction would occur between market participants at the measurement date. Therefore, unobservable inputs reflect AEGONs own assumptions about the assumptions that market participants would use in pricing the asset or liability (including assumptions about risk). These inputs are developed based on the best information available.

AEGON employs an oversight structure over valuation of financial instruments that includes appropriate segregation of duties. Senior management, independent of the investing functions, is responsible for the oversight of control and valuation policies and for reporting the results of these policies. For fair values determined by reference to external quotation or evidenced pricing parameters, independent price determination or validation is utilized to corroborate those inputs. Further details of the validation processes are set out below.

Shares

Fair values for unquoted shares are estimated using observations of the price/earnings or price/cash flow ratios of quoted companies considered comparable to the companies being valued. Valuations are adjusted to account for company-specific issues and the lack of liquidity inherent in an unquoted investment. Illiquidity adjustments are generally based on available market evidence. In addition, a variety of other factors are reviewed by management, including, but not limited to, current operating performance, changes in market outlook and the third-party financing environment.

The fair values of investments held in non-quoted investment funds (hedge funds, private equity funds) are determined by management after taking into consideration information provided by the fund managers. AEGON reviews the valuations each month and performs analytical procedures and trending analyses to ensure the fair values are appropriate.

Debt securities

When available, AEGON uses quoted market prices in active markets to determine the fair value of its debt securities. These market quotes are obtained through index prices or pricing services.

The fair values of debt securities are determined by management after taking into consideration several sources of data. AEGONs valuation policy dictates that publicly available prices are initially sought from several third party pricing services. In the event that pricing is not available from these services, those securities are submitted to brokers to obtain quotes. The majority of brokers quotes are non-binding. As part of the pricing process, AEGON assesses the appropriateness of each quote (i.e., as to whether the quote is based on observable market transactions or not) to determine the most appropriate estimate of fair value. Lastly, securities are priced using internal cash flow modeling techniques. These valuation methodologies commonly use the following inputs: reported trades, bids, offers, issuer spreads, benchmark yields, estimated prepayment speeds, and/or estimated cash flows. Only pricing services and brokers with a substantial presence in the market and with appropriate experience and expertise are used.

Third party pricing services will often determine prices using recently reported trades for identical or similar securities. The pricing service makes adjustments for the elapsed time from the trade date to the balance sheet date to take into account available market information. Lacking recently reported trades, third party pricing services and brokers will use modeling techniques to determine a security price where expected future cash flows are developed based on the performance of the underlying collateral and discounted using an estimated market rate. Also included within the modeling techniques for ABS Housing, RMBS, CMBS and CDO securities

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are estimates of the speed at which principal will be repaid over their remaining lives. These estimates are determined based on historical repayment speeds (adjusted for current markets) as well as the structural characteristics of each security.

Each month, AEGON performs an analysis of the inputs obtained from third party services and brokers to ensure that the inputs are reasonable and produce a reasonable estimate of fair value. AEGONs asset specialists and investment valuation specialists consider both qualitative and quantitative factors as part of this analysis. Several examples of analytical procedures performed include, but are not limited to, recent transactional activity for similar debt securities, review of pricing statistics and trends and consideration of recent relevant market events.

Credit ratings are also an important consideration in the valuation of securities and are included in the internal process for determining AEGONs view of the risk associated with each security. However, AEGON does not rely solely on external credit ratings and there is an internal process, based on market observable inputs, for determining AEGONs view of the risks associated with each security.

AEGONs portfolio of private placement securities (held at fair value under the classification of available-for-sale or fair value through profit or loss) is valued using a matrix pricing methodology. The pricing matrix is obtained from a third party service provider and indicates current spreads for securities based on weighted average life, credit rating, and industry sector. Each month, AEGONs asset specialists review the matrix to ensure the spreads are reasonable by comparing them to observed spreads for similar bonds traded in the market. Other inputs to the valuation include coupon rate, the current interest rate curve used for discounting and an illiquidity premium to account for the illiquid nature of these securities. The illiquidity premiums are determined based upon the pricing of recent transactions in the private placements market; comparing the value of the privately offered security to a similar public security. The impact of the illiquidity premium for private placement securities to the overall valuation is insignificant.

Mortgages, policy loans and private loans (held at amortized cost)

For private loans, fixed interest mortgage and other loans originated by the Group, the fair value used for disclosure purposes is estimated by discounting expected future cash flows using a current market rate applicable to financial instruments with similar yield, credit quality and maturity characteristics.

The fair value of floating interest rate mortgages, policy loans and private placements used for disclosure purposes is assumed to be approximated by their carrying amount, adjusted for changes in credit risk. Credit risk adjustments are based on market observable credit spreads if available, or managements estimate if not market observable.

Money market and other short term investments and deposits with financial institutions

The fair value of assets maturing within a year is assumed to be approximated by their carrying amount adjusted for credit risk where appropriate. Credit risk adjustments are based on market observable credit spreads if available, or managements estimate if not market observable.

Free standing financial derivatives

Where quoted market prices are not available, other valuation techniques, such as option pricing or stochastic modeling, are applied. The valuation techniques incorporate all factors that a typical market participant would consider and are based on observable market data when available. Models are validated before they are used and calibrated to ensure that outputs reflect actual experience and comparable market prices.

Fair values for exchange-traded derivatives, principally futures and certain options, are based on quoted market prices in active markets. Fair values for over-the-counter (OTC) derivative financial instruments represent amounts estimated to be received from or paid to a third party in settlement of these instruments. These derivatives are valued using pricing models based on the net present value of estimated future cash flows, directly observed prices from exchange-traded derivatives, other OTC trades, or external pricing services. Most valuations are derived from swap and volatility matrices, which are constructed for applicable indices and currencies using current market data from many industry standard sources. Option pricing is based on industry standard valuation models and current market levels, where applicable. The pricing of complex or illiquid instruments is based on internal models or an independent third party. For long-dated illiquid contracts, extrapolation methods are applied to observed market data in order to estimate inputs and assumptions that are not directly observable. To value OTC derivatives, management uses observed market information, other trades in the market and dealer prices.

AEGON normally mitigates counterparty credit risk in derivative contracts by entering into collateral agreements where practical and in ISDA master netting agreements for each of the Groups legal entities to facilitate AEGONs right to offset credit risk exposure. In the event no collateral is held by AEGON or the counterparty, the fair value of derivatives is adjusted for credit risk based on market observable spreads. Changes in the fair value of derivatives attributable to changes in counterparty credit risk were not significant.

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Derivatives embedded in insurance contracts including guarantees

Certain guarantees for minimum benefits in insurance and investment contracts are carried at fair value. These guarantees include guaranteed minimum withdrawal benefits (GMWB) in the United States which are offered on some AEGON variable annuity products and are also assumed from a ceding company; minimum interest rate guarantees on insurance products offered in The Netherlands, including group pension and traditional products; Variable annuities sold in Europe; and guaranteed minimum accumulation benefits on segregated funds sold in Canada.

The fair values of these guarantees are calculated as the present value of future expected payments to policyholders less the present value of assessed rider fees attributable to the guarantees. Given the complexity and long-term nature of these guarantees which are unlike instruments available in financial markets, their fair values are determined by using stochastic techniques under a variety of market return scenarios. A variety of factors are considered, including expected market rates of return, equity and interest rate volatility, credit spread, correlations of market returns, discount rates and actuarial assumptions.

The expected returns are based on risk-free rates. The credit spread is set by using the credit default swap (CDS) spreads of a reference portfolio of life insurance companies (including AEGON), adjusted to reflect the subordination of senior debt holders at the holding company level to the position of policyholders at the operating company level (who have priority in payments to other creditors). Because CDS spreads for US life insurers differ significantly from that for European life insurers, AEGONs assumptions are set by region to reflect these differences in the valuation of the guarantee embedded in the insurance contracts.

For equity volatility, AEGON uses a term structure assumption with market-based implied volatility inputs for the first five years and a long-term forward rate assumption of 25% thereafter. The volume of observable option trading from which volatilities are derived generally declines as the contracts term increases, therefore, the volatility curve grades from implied volatilities for five years to the ultimate rate. The resulting volatility assumption in year 20 for the S&P 500 index (expressed as a spot rate) was 24.8% at December 31, 2010 and 25.3% at December 31, 2009. Correlations of market returns across underlying indices are based on historical market returns and their inter-relationships over a number of years preceding the valuation date. Assumptions regarding policyholder behavior, such as lapses, included in the models are derived in the same way as the assumptions used to measure insurance liabilities.

These assumptions are reviewed at each valuation date, and updated based on historical experience and observable market data, including market transactions such as acquisitions and reinsurance transactions.

Since many of the assumptions are unobservable and are considered to be significant inputs to the liability valuation, the liability included in future policy benefits has been reflected within Level III of the fair value hierarchy. Refer to Note 18.45 of the notes to our financial statements in Item 18 of this Annual Report for more details about AEGONs guarantees.

Investment contracts

Similar to embedded derivatives in insurance contracts, certain investment products are not quoted in active markets and their fair values are determined by using valuation techniques. Because of the dynamic and complex nature of these cash flows, stochastic or similar techniques under a variety of market return scenarios are often used. A variety of factors are considered, including expected market rates of return, market volatility, correlations of market returns, discount rates and actuarial assumptions.

The expected returns are based on risk-free rates, such as the current London Inter-Bank Offered Rate (LIBOR) swap rates and associated forward rates or the current rates on local government bonds. Market volatility assumptions for each underlying index are based on observed market implied volatility data and/or observed market performance. Correlations of market returns for various underlying indices are based on observed market returns and their inter-relationships over a number of years preceding the valuation date. Current risk-free spot rates are used to determine the present value of expected future cash flows produced in the stochastic projection process.

Assumptions on customer behavior, such as lapses, included in the models are derived in the same way as the assumptions used to measure insurance liabilities.

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iii Guarantees in insurance contracts

For financial reporting purposes AEGON distinguishes between the following types of minimum guarantees:

1) Financial guarantees: these guarantees are treated as bifurcated embedded derivatives, valued at fair value and presented as derivatives (refer to Note 18.2.10 and Note 18.3 of the notes to our financial statements in Item 18 of this Annual Report);

2) Total return annuities: these guarantees are not bifurcated from their host contracts because they are valued at fair value and presented as part of insurance contracts (refer to see Note 18.2.9 of the notes to our financial statements in Item 18 of this Annual Report);

3) Life contingent guarantees in the United States: these guarantees are not bifurcated from their host contracts, valued in accordance with insurance accounting (ASC 944, Financial Services - Insurance) and presented together with insurance liabilities (refer to Note 18.2.19 and Note 18.3 of the notes to our financial statements in Item 18 of this Annual Report); and

4) Life contingent guarantees in the Netherlands: these guarantees are not bifurcated from their host contracts, valued at fair value and presented together with the underlying insurance contracts (refer to Note 18.2.19 and Note 18.3 of the notes to our financial statements in Item 18 of this Annual Report).

In addition to the guarantees mentioned above AEGON has traditional life insurance contracts that include minimum guarantees that are not valued explicitly; however, the adequacy of all insurance liabilities, net of VOBA and DPAC, are assessed periodically (refer to Note 18.2.19 of the notes to our financial statements in Item 18 of this Annual Report).

a. Financial guarantees

In the United States and the United Kingdom, a guaranteed minimum withdrawal benefit (GMWB) is offered directly on some variable annuity products AEGON issues and is also assumed from a ceding company. Variable annuities allow a customer to provide for the future on a tax-deferred basis and to participate in equity or bond market performance. Variable annuities allow a customer to select payout options designed to help meet the customers need for income upon maturity, including lump sum payment or income for life or for a period of time. This benefit guarantees that a policyholder can withdraw a certain percentage of the account value, starting at a certain age or duration, for either a fixed period or during the life of the policyholder.

In Canada, variable products sold are known as Segregated Funds. Segregated funds are similar to variable annuities, except that they include a capital protection guarantee for mortality and maturity benefits (guaranteed minimum accumulation benefits). The initial guarantee period is ten years. The ten-year period may be reset at the contractholders option for certain products to lock-in market gains. The reset feature cannot be exercised in the final decade of the contract and for many products can only be exercised a limited number of times per year. The management expense ratio charged to the funds is not guaranteed and can be increased by management decision. In addition, AEGON Canada recently introduced a contract with a minimum guaranteed withdrawal benefit. The contract provides capital protection for longevity risk in the form of a guaranteed minimum annuity payment.

In The Netherlands, individual variable unit linked products have a minimum benefit guarantee if premiums are invested in certain funds. The sum insured at maturity or upon the death of the beneficiary has a minimum guaranteed return (in the range of 3% to 4%) if the premium has been paid for a consecutive period of at least ten years and is invested in a mixed fund and/or fixed-income funds. No guarantees are given for equity investments only. The management expense ratio charged to the funds is not guaranteed and can be increased at managements discretion.

The following table provides information on the liabilities for financial guarantees for minimum benefits:

United States 1		Ca- nada 1		The Nether- lands 2	New Markets	Total 3		United States 1		Ca-nada 1		The Nether- lands 2		New Markets		Total 3
At January 1	92		685		757	1	1,535		350		1,028		1,156		23		2,557
Incurred guarantee benefits	(39	)	(95	)	74	4	(56	)	(250	)	(216	)	(399	)	(22	)	(887	)
Paid guarantee benefits			(623	)			(623	)			(235	)					(235	)
Net exchange differences	7		78				85		(8	)	108						100
At December 31	60		45		831	5	941		92		685		757		1		1,535

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Account value	8,803	2,161	7,751	245	18,960	5,974	2,448	6,934	741	16,097
Net amount at risk 4	282	93	967	8	1,350	457	684	1,016	1	2,158

1 Guaranteed minimum accumulation and withdrawal benefits.

2 Fund plan and unit-linked guarantees.

3 Balances are included in the derivatives liabilities on the face of the balance sheet; refer to Note 18.9 of the notes to our financial statements in Item 18 of this Annual Report.

4 The net amount at risk represents the difference between the maximum amount payable under the guarantees and the account value.

In addition, AEGON reinsures the elective guaranteed minimum withdrawal benefit rider issued with a ceding companys variable annuity contracts. The rider is essentially a return of premium guarantee, which is payable over a period of at least fourteen years from the date that the policyholder elects to start withdrawals. At contract inception, the guaranteed remaining balance is equal to the premium payment. The periodic withdrawal is paid by the ceding company until the account value is insufficient to cover additional withdrawals. Once the account value is exhausted, AEGON pays the periodic withdrawals until the guaranteed remaining balance is exhausted. At December 31, 2010, the reinsured account value was EUR 4.2 billion (2009: EUR 4.5 billion) and the guaranteed remaining balance was EUR 3.5 billion (2009: EUR 4.0 billion).

The reinsurance contract is accounted for as a derivative and is carried in AEGONs balance sheet at fair value. At December 31, 2010, the contract had a value of EUR 71 million (2009: EUR 90 million). AEGON entered into a derivative program to mitigate the overall exposure to equity market and interest rate risks associated with the reinsurance contract. This program involves selling S&P 500 futures contracts to mitigate the effect of equity market movement on the reinsurance contract and the purchase of over-the-counter interest rate swaps to mitigate the effect of movements in interest rates on the reinsurance contracts.

b. Total return annuities

Total Return Annuity (TRA) is an annuity product in the United States which provides customers with a pass-through of the total return on an underlying portfolio of investment securities (typically a mix of corporate and convertible bonds) subject to a cumulative minimum guarantee. Both the assets and liabilities are carried at fair value, however, due to the minimum guarantee not all of the changes in the market value of the asset will be offset in the valuation of the liability. This product exists in both the fixed annuity and life reinsurance lines of business and in both cases represents closed blocks. The reinsurance contract is in the form of modified coinsurance, so only the liability for the minimum guarantee is recorded on our books.

Product balances as of December 31, 2010 were EUR 572 million in fixed annuities (2009: EUR 657 million) and EUR 137 million in life reinsurance (2009: EUR 149 million).

c. Life contingent guarantees in the United States

Certain variable insurance contracts in the United States also provide guaranteed minimum death benefits (GMDB) and guaranteed minimum income benefits (GMIB). Under a GMDB, the beneficiaries receive the greater of the account balance or the guaranteed amount upon the death of the insured. The net amount at risk for GMDB contracts is defined as the current GMBD in excess of the capital account balance at the balance sheet date.

The GMIB feature provides for minimum payments if the contractholder elects to convert to an immediate payout annuity. The guaranteed amount is calculated using the total deposits made by the contractholder, less any withdrawals and sometimes includes a roll-up or step-up feature that increases the value of the guarantee with interest or with increases in the account value.

The additional liability for guaranteed minimum benefits that are not bifurcated are determined (based on ASC 944) each period by estimating the expected value of benefits in excess of the projected account balance and recognizing the excess over the accumulation period based on total expected assessments. The estimates are reviewed regularly and any resulting adjustment to the additional liability is recognized in the income statement. The benefits used in calculating the liabilities are based on the average benefits payable over a range of stochastic scenarios. Where applicable, the calculation of the liability incorporates a percentage of the potential annuitizations that may be elected by the contract holder.

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The following table provides information on the liabilities for guarantees that are included in the valuation of the host contracts.

GMDB 1		GMIB 2		Total 4		GMDB 1		GMIB 2		Total 4
At January 1	334		543		877		409		434		843
Incurred guarantee benefits	34		(6	)	28		266		160		426
Paid guarantee benefits	(103	)	(37	)	(140	)	(329	)	(33	)	(362	)
Net exchange differences	27		43		70		(12	)	(18	)	(30	)
At December 31	292		543		835		334		543		877
				2010						2009
GMDB 1		GMIB 2		Total 3		GMDB 1		GMIB 2		Total 3
Account value	28,846		6,926				24,289		6,369
Net amount at risk 5	3,054		561				4,055		577
Average attained age of contractholders	66		66				66		66

1 Guaranteed minimum death benefit in the United States.

2 Guaranteed minimum income benefit in the United States.

3 Note that the variable annuity contracts with guarantees may offer more than one type of guarantee in each contract; therefore, the amounts listed are not mutually exclusive.

4 Balances are included in the insurance liabilities on the face of the balance sheet; refer to Note 18.19 of the notes to our financial statements in Item 18 of this Annual Report.

5 The net amount at risk is defined as the present value of the minimum guaranteed annuity payments available to the contract holder determined in accordance with the terms of the contract in excess of the current account balance.

d. Life contingent guarantees in the Netherlands

The group pension contracts offered by AEGON in the Netherlands include large group contracts that have an individually determined asset investment strategy underlying the pension contract. The guarantee given is that the profit sharing is the minimum of 0% or the realized return (on an amortized cost basis), both adjusted for technical interest rates ranging from 3% to 4%. If there is a negative profit sharing, the 0% minimum is effective, but the loss in any given year is carried forward to be offset against any future surpluses. In general, a guarantee is given for the life of the underlying employees so that their pension benefit is guaranteed. Large group contracts also share technical results (mortality risk and disability risk). The contract period is typically five years and the premiums are fixed over this period. Separate account guaranteed group contracts provide a guarantee on the benefits paid.

The traditional life and pension products offered by AEGON in the Netherlands include various products that accumulate a cash value. Premiums are paid by customers at inception or over the term of the contract. The accumulation products pay benefits on the policy maturity date, subject to survival of the insured. In addition, most policies also pay death benefits if the insured dies during the term of the contract. The death benefits may be stipulated in the policy or depend on the gross premiums paid to date. Premiums and amounts insured are established at inception of the contract. The amount insured can be increased as a result of profit sharing, if provided for under the terms and conditions of the product. Minimum interest guarantees exist for all generations of accumulation products written, except for universal life type products for which premiums are invested solely in equity funds. Older generations contain a 4% guarantee; in recent years the guarantee has decreased to 3%.

These guarantees are valued at fair value and are included as part of insurance liabilities with the underlying host insurance contracts in Note 18.19 of the notes to our financial statements in Item 18 of this Annual Report.

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The following table provides information on the liabilities for guarantees that are included in the valuation of the host contracts.

GMB 1,2	GMB 1,2
At January 1	1,145	2,410
Incurred guarantee benefits	511	(1,265	)
At December 31	1,656	1,145
Account value	13,448	12,929
Net amount at risk 3	1,853	1,658

1 Guaranteed minimum benefit in the Netherlands.

2 Balances are included in the insurance liabilities on the face of the balance sheet; refer to Note 18.19 of the notes to our financial statements in Item 18 of this Annual Report.

3 The net amount at risk represents the difference between the maximum amount payable under the guarantees and the account value.

Fair value measurement of guarantees in insurance contracts

The fair values of guarantees mentioned above (with the exception of life contingent guarantees in the United States) are calculated as the present value of future expected payments to policyholders less the present value of assessed rider fees attributable to the guarantees. Given the long-term nature of these guarantees, their fair values are determined by using complex valuation techniques. Because of the dynamic and complex nature of these cash flows, AEGON uses stochastic techniques under a variety of market return scenarios. A variety of factors are considered, including expected market rates of return, equity and interest rate volatility, credit risk, correlations of market returns, discount rates and actuarial assumptions.

Since the price of these guarantees is not quoted in any market, the fair value of these guarantees is computed using valuation models which use observable market data supplemented with the Groups assumptions on developments in future interest rates, volatility in equity prices and other risks inherent in financial markets. All the assumptions used as part of this valuation model are calibrated against actual historical developments observed in the markets. Since many of the assumptions are unobservable and are considered to be significant inputs to the liability valuation, the liability has been reflected within Level III of the fair value hierarchy. Refer to Note 18.3 of the notes to our financial statements in Item 18 of this Annual Report for more details on AEGONs fair value hierarchy.

The expected returns are based on risk-free rates. AEGON adds a premium to reflect the credit spread as required. The credit spread is set by using the credit default swap (CDS) spreads of a reference portfolio of life insurance companies (including AEGON), adjusted to reflect the subordination of senior debt holders at the holding company level to the position of policyholders at the operating company level (who have priority in payments to other creditors). Because CDS spreads for United States life insurers differed significantly from those for European life insurers, AEGONs assumptions reflect these differences in the valuation. If the credit spreads were 20 basis points higher or lower respectively, and holding all other variables constant in the valuation model, 2010 income before tax would have been EUR 158 million and EUR 173 million higher or lower respectively (2009: EUR 136 million and EUR 145 million higher or lower).

Had AEGON used a long-term equity implied volatility assumption that was 5 volatility points higher or lower, the impact on income before tax would have been a decrease of EUR 144 million or an increase of EUR 127 million, respectively, in 2010 IFRS income before tax (2009: EUR 155 million decrease and EUR 136 million increase).

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AEGON utilizes different risk management strategies to mitigate the financial impact of the valuation of these guarantees on the results including asset and liability management and derivative hedging strategies to hedge certain aspects of the market risks embedded in these guarantees. Guarantees valued at fair value contributed a net gain before tax of EUR 356 million (2009: loss of EUR 76 million) to earnings. This net gain is attributable to a decrease in the total guarantee reserves of EUR 109 million (2009: decrease of EUR 2,505 million). The main drivers of this decrease are EUR 360 million related to an increase in equity markets (2009: EUR 911 million), EUR 80 million related to decreases in equity volatilities (2009: EUR 344 million) and EUR 227 million related to movements in the spread of credit risk (2009: EUR 187 million loss) offset by EUR 1,328 million related to decreases in risk free rates (2009: EUR 1,434 million gain). Hedges related to these guarantee reserves contributed fair value gains of EUR 894 million to income before tax (2009: losses of EUR 2,581 million).

iv Fair value measurement

The following is a description of AEGONs methods of determining fair value, and a quantification of its exposure to financial instruments measured at fair value.

Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable willing parties in an arms length transaction. Financial instruments measured at fair value on an ongoing basis include investments for the general account, investments for the account of policyholders, and investments designated at fair value and derivatives.

In accordance with IFRS 7 AEGON uses the following hierarchy for determining and disclosing the fair value of financial instruments:

Level I: quoted prices (unadjusted) in active markets for identical assets or liabilities that AEGON can access at the measurement date;

Level II: inputs other than quoted prices included within Level I that are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from prices of identical or similar assets and liabilities) using valuation techniques for which all significant inputs are based on observable market data; and

Level III: inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) using valuation techniques for which any significant input is not based on observable market data.

The best evidence of fair value is a quoted price in an actively traded market. In the event that the market for a financial instrument is not active or quoted market prices are not available, a valuation technique is used.

The judgment as to whether a market is active may include, although not necessarily determinative, lower transaction volumes, reduced transaction sizes and, in some cases, no observable trading activity for short periods. In inactive markets, assurance is obtained that the transaction price provides evidence of fair value or determined that the adjustments to transaction prices are necessary to measure the fair value of the instrument.

The majority of valuation techniques employ only observable market data, and so the reliability of the fair value measurement is high. However, certain financial instruments are valued on the basis of valuation techniques that feature one or more significant market inputs that are unobservable and, for such financial instruments, the derivation of fair value is more judgmental. An instrument in its entirety is classified as valued using significant unobservable inputs if, in the opinion of management, a significant proportion of the instruments carrying amount and/or inception profit (day 1 gain or loss) is driven by unobservable inputs. Unobservable in this context means that there is little or no current market data available from which to determine the price at which an arms length transaction would be likely to occur. It generally does not mean that there is no market data available at all upon which to base a determination of fair value. Additional information is provided in the section headed Effect of changes in significant unobservable assumptions to reasonably possible alternatives below.

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The table below shows an analysis of financial instruments recorded at fair value by level of the fair value hierarchy:


Financial assets carried at fair value
Available-for-sale investments
Shares	680	63	555	1,298
Debt securities	18,148	73,000	3,788	94,936
Money market and other short-term instruments		10,141		10,141
Other investments at fair value	60	10	805	875
	18,888	83,214	5,148	107,250
Fair value through profit or loss
Shares	813	264	1	1,078
Debt securities	46	1,611	132	1,789
Money market and other short-term instruments	289	370		659
Other investments at fair value		581	1,205	1,786
Investments for account of policyholders 1	81,442	61,309	2,352	145,103
Derivatives	24	6,049	178	6,251
	82,614	70,184	3,868	156,666
Total financial assets at fair value	101,502	153,398	9,016	263,916
Financial liabilities carried at fair value
Investment contracts			1,656	1,656
Investment contracts for account of policyholders	5,020	20,405	178	25,603
Borrowings 2	520	467		987
Derivatives	10	4,911	1,050	5,971
	5,550	25,783	2,884	34,217
Level I	Level II	Level III	Total 2009
Financial assets carried at fair value
Available-for-sale investments
Shares	531	123	443	1,097
Debt securities	17,487	67,895	4,334	89,716
Money market and other short-term instruments	1	9,178	10	9,189
Other investments at fair value	57	10	842	909
	18,076	77,206	5,629	100,911
Fair value through profit or loss
Shares	823	162	14	999
Debt securities	27	1,513	142	1,682
Money market and other short-term instruments	622	253		875
Other investments at fair value		440	1,080	1,520
Investments for account of policyholders 1	70,224	51,797	2,776	124,797
Derivatives	96	4,651	170	4,917
	71,792	58,816	4,182	134,790
Total financial assets at fair value	89,868	136,022	9,811	235,701
Financial liabilities carried at fair value
Investment contracts			1,145	1,145
Investment contracts for account of policyholders	3,924	16,032	521	20,477
Borrowings 2	506	453		959
Derivatives	29	4,004	1,683	5,716
	4,459	20,489	3,349	28,297

1 The investments for account of policyholders included in the table above represents those investments carried at fair value through profit or loss.

2 Borrowings included in the table above contain those borrowings that are carried at fair value through profit or loss. Total borrowings on the balance sheet also contain borrowings carried at amortized cost that are not included in the above schedule.

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Significant transfers between Level I and II

During 2010, the amount of assets transferred from Level I to Level II classification was EUR 469 million (2009: EUR 498 million). The reason for the change in level relates to changes in liquidity for specific debt securities.

Movements in Level III financial instruments measured at fair value

Financial assets carried at fair value
Available- for- sale investments
Shares	443		3		52		163		(159	)			16		37			555
Debt securities	4,334		(85	)	475		460		(339	)	(418	)	311		375	(1,325	)	3,788
Money market and other short-term instruments	10								(10	)
Other investments at fair value	842		(140	)	(73	)	172		(47	)	(17	)	68					805
	5,629		(222	)	454		795		(555	)	(435	)	395		412	(1,325	)	5,148
Fair value through profit or loss
Shares	14		1						(15	)			1					1
Debt securities	142				2		1		(25	)	(1	)	1		19	(7	)	132		(2	)
Other investments at fair value	1,080		66				159		(149	)			84		77	(112	)	1,205		62
Investments for account of policyholders	2,776		153				396		(1,108	)			100		191	(156	)	2,352		106
Derivatives	170		(28	)			18		(6	)	(6	)	7		23			178		(2	)
	4,182		192		2		574		(1,303	)	(7	)	193		310	(275	)	3,868		164
Financial liabilities carried at fair value
Investment contracts	(1,145	)	(511	)														(1,656	)	(511	)
Investment contracts for account of policyholders	(521	)	(18	)			(24	)	430				(45	)				(178	)
Derivatives	(1,683	)	720		1		(1	)	9				(96	)				(1,050	)
	(3,349	)	191		1		(25	)	439				(141	)				(2,884	)	(511	)

1 Includes impairments and movements related to fair value hedges.

2 Total gains / (losses) for the period during which the financial instrument was in Level III.

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Financial assets carried at fair value
Available- for- sale investments
Shares	729		115		(295	)	264		(363	)			(7	)				443
Debt securities	6,234		(341	)	930		847		(358	)	(727	)	(130	)	343	(2,464	)	4,334
Money market and other short-term instruments	61								(51	)								10
Other investments at fair value	841		(141	)	(22	)	230		(35	)	(2	)	(29	)				842
	7,865		(367	)	613		1,341		(807	)	(729	)	(166	)	343	(2,464	)	5,629
Fair value through profit or loss
Shares	73		4						(62	)			(1	)				14		1
Debt securities	217		(11	)	9				(66	)	(7	)	2		6	(8	)	142		5
Other investments at fair value	1,379		(216	)			126		(160	)			(41	)	95	(103	)	1,080		(233	)
Investments for account of policyholders	3,344		(196	)			480		(840	)			(12	)				2,776		(25	)
Derivatives	296		(129	)			18		(2	)	(34	)	21					170		(118	)
	5,309		(548	)	9		624		(1,130	)	(41	)	(31	)	101	(111	)	4,182		(370	)
Financial liabilities carried at fair value
Investment contracts	(2,410	)	1,265															(1,145	)	1,265
Investment contracts for account of policyholders	(301	)	31				(287	)	20				16					(521	)
Derivatives	(2,354	)	744				(3	)	36				(106	)				(1,683	)	(32	)
	(5,065	)	2,040				(290	)	56				(90	)				(3,349	)	1,233

1 Includes impairments and movements related to fair value hedges.

2 Total gains / (losses) for the period during which the financial instrument was in Level III.

During 2010, AEGON transferred certain financial instruments from Levels I and II to Level III of the fair value hierarchy. The amount of the total assets transferred was EUR 722 million (2009: EUR 444 million). The reason for the change in level was that the market for these securities had become inactive, which led to a change in market observability of prices. Prior to transfer, the fair value for the Level I and II securities was determined using observable market transactions or corroborated broker quotes for the same or similar instruments. Since transfer, all such assets have been valued using valuation models incorporating significant non market-observable inputs.

Similarly, during 2010, AEGON transferred certain financial instruments from Level III to other levels of the fair value hierarchy. The recorded amount of the total assets transferred was EUR 1,600 million (2009: EUR 2,575 million). The change in level was mainly the result of a return of activity in the market for these securities.

The total net amount of gains recognized in the income statement on Level III financial instruments amount to EUR 161 million (pre-tax) (2009: EUR 1,125 million).

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The following table shows the sensitivity of the fair value of Level III instruments to changes in key assumptions, by class of instrument:

Note	Carrying amount	Effect of reasonably possible alternative assumptions (+/-)			Carrying amount	Effect of reasonably possible alternative assumptions (+/-)
		Increase	Decrease			Increase	Decrease
Financial assets carried at fair value
Available-for-sale investments
Shares	a	555	31	(31	)	443	20	(20	)
Debt securities	b	3,788	189	(189	)	4,334	219	(219	)
Money market and other short-term investments	b					10	1	(1	)
Other		805	11	(10	)	842	13	(13	)
Financial assets designated at fair value through profit or loss *
Shares						14	1	(1	)
Debt securities		132	7	(7	)	142	15	(15	)
Other investments at fair value	c	1,205	177	(177	)	1,080	136	(136	)
Derivatives	d	38	3	(3	)	27	3	(3	)
Financial liabilities carried at fair value
Investment contracts	e	1,656	126	(118	)	1,145	94	(87	)
Derivatives	f	1,050	102	(99	)	1,683	103	(96	)

Investments for account of policyholders are excluded from the reasonably possible alternative assumptions disclosure. Policyholder assets, and their returns, belong to policyholders and do not impact AEGONs net income or equity. The effect on total assets is offset by the effect on total liabilities.

In order to determine reasonably possible alternative assumptions, AEGON adjusted key unobservable models inputs as follows:

a. Available-for-sale shares include shares in the Federal Home Loan Bank for an amount of EUR 178 million (2009: EUR 194 million) that are measured at par. The bank has implicit financial support from the United States government. The redemption value of the shares is fixed at par and can only be redeemed by the bank. Remaining share positions were stressed by 10% up or down.

b. Debt securities and money market and other short-term investments mainly consist of corporate bonds (EUR 1,117 million; 2009: EUR 1,239 million) and other structured debt securities (EUR 2,610 million; 2009: EUR 3,020 million).

For corporate bonds the most significant unobservable input for the valuation of these securities is the credit spread / illiquidity premium. AEGON adjusted the price, based on the bid / ask spread AEGON observed in the market for these types of securities.

For investments in structured debt securities (ABS, RMBS and CMBS), the most significant unobservable input for valuation of these securities is the credit spread / illiquidity premium. AEGON adjusted the discount rate by 100 basis points up or down for this input.

c. Other investments at fair value include investments exposed to real estate (EUR 475 million; 2009: EUR 444 million) and private equity investments (EUR 692 million; 2009: EUR 575 million). AEGON adjusted the assumption pertaining to real estate values up or down by 10%. This change is reflective of the range presented to senior management when analyzing investment opportunities for approval. For private equity investments the underlying investments are of a very diversified nature in terms of type of investments, investment strategy and sector. There is no one significant unobservable assumption or combination of assumptions that could be identified and used to compute a reasonably possible alternative assumption analysis for this portfolio.

d. Derivatives exclude derivatives for account of policyholders amounting to EUR 140 million (2009: EUR 143 million).

e. Investment contracts reflect the fair value of guarantees issued for which the most significant unobservable input is the credit spread. The credit spread was increased or decreased by 20 basis points.

f. Derivatives that depend on the yield were stressed using an increase or decrease of the yield by 100 basis points. Derivatives also include embedded derivatives related to guarantees (EUR 0.9 billion; 2009: EUR 0.8 billion) for which the most significant unobservable input is the credit spread. The credit spread was increased or decreased by 20 basis points.

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iv Impairment of financial assets

There are a number of significant risks and uncertainties inherent in the process of monitoring investments and determining if impairment exists. These risks and uncertainties include the risk that the Groups assessment of an issuers ability to meet all of its contractual obligations will change based on changes in the credit characteristics of that issuer and the risk that the economic outlook will be worse than expected or have more of an impact on the issuer than anticipated. Also, there is a risk that new information obtained by the Group or changes in other facts and circumstances will lead the Group to change its investment decision. Any of these situations could result in a charge against the income statement in a future period to the extent of the impairment charge recorded.

Debt instruments

Debt instruments are impaired when it is considered probable that not all amounts due will be collected as scheduled. Factors considered include industry risk factors, financial condition, liquidity position and near-term prospects of the issuer, nationally recognized credit rating declines and a breach of contract.

The amortized cost and fair value of debt securities, money market investments and other are as follows as of December 31, 2010 included in our available-for-sale (AFS) and held to maturity portfolios:

In million EUR
Debt securities
United States Government	4,014	106	(66	)	4,054	2,462	1,592
Dutch Government	3,001	68	(12	)	3,057	1,951	1,106
Other Government	10,310	539	(221	)	10,628	7,152	3,476
Mortgage backed securities	12,783	473	(959	)	12,297	7,423	4,874
Asset backed securities	9,288	264	(824	)	8,728	3,940	4,788
Corporate	54,436	3,168	(1,296	)	56,308	41,829	14,479
Money market investments	10,141				10,141	10,140	1
Other	950	31	(106	)	875	265	610
Total	104,923	4,649	(3,484	)	106,088	75,162	30,926
Of which held by AEGON Americas, NL and UK	102,883	4,619	(3,380	)	104,122	74,480	29,642

Unrealized Bond Losses by Sector

The composition by industry categories of debt securities and money market investments that are included in our available-for-sale and held to maturity portfolios in an unrealized loss position held by AEGON at December 31, 2010 and December 31, 2009 is presented in the table below.

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Unrealized losses debt securities and money market investments

In million EUR	December 31, 2010 — Carrying value of instruments with unrealized losses	Gross unrealized losses
Residential mortgage backed securities	2,619	(652	)
Commercial mortgage backed securities	2,257	(308	)
ABSs - Aircraft	64	(16	)
ABSs - CBOs	1,164	(206	)
Asset Backed Securities (ABSs) - Housing - Related	1,146	(364	)
ABSs - Credit Cards	1,152	(13	)
ABSs - Other	1,261	(225	)
Financial Industry - Banking	4,918	(665	)
Financial Industry - Brokerage	73	(4	)
Financial Industry - Finance companies	45	(5	)
Financial Industry - Insurance	1,370	(181	)
Financial Industry - REITs	397	(19	)
Financial Industry - Financial other	536	(85	)
Industrial - Basic Industry	702	(24	)
Industrial - Capital Goods	597	(44	)
Industrial - Consumer cyclical	754	(41	)
Industrial - Consumer non-cyclical	873	(35	)
Industrial - Energy	653	(28	)
Industrial - Technology	443	(12	)
Industrial - Transportation	528	(30	)
Industrial - Communications	1,073	(55	)
Industrial - Industrial other	159	(8	)
Utility - Electric	924	(48	)
Utility - Natural gas	267	(9	)
Utility - Utility other	35	(1	)
Sovereign exposure	6,311	(301	)
Total	30,321	(3,379	)
Of which held by AEGON Americas, NL and UK	29,032	(3,273	)

AEGON regularly monitors industry sectors and individual debt securities for evidence of impairment. This evidence may include one or more of the following: 1) deteriorating market to book ratio, 2) increasing industry risk factors, 3) deteriorating financial condition of the issuer, 4) covenant violations, 5) high probability of bankruptcy of the issuer or 6) nationally recognized credit rating agency downgrades. Additionally, for asset-backed securities, cash flow trends and underlying levels of collateral are monitored. A security is impaired if there is objective evidence that a loss event has occurred after the initial recognition of the asset that has a negative impact on the estimated future cash flows. A specific security is considered to be impaired when it is determined that it is probable that not all amounts due (both principal and interest) will be collected as scheduled.

The following narrative discussion relates to AEGON Americas, AEGON The Netherlands and AEGON UK. The composition by industry categories of debt securities and money market investments in an unrealized loss position held by AEGON Americas, AEGON The Netherlands and AEGON UK at December 31, 2010, is presented in the table below.

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Unrealized losses debt securities and money market investments held by AEGON Americas, AEGON The Netherlands and AEGON UK

In million EUR	December 31, 2010 — Carrying value of instruments with unrealized losses	Gross unrealized losses
Residential mortgage backed securities	2,618	(652	)
Commercial mortgage backed securities	2,256	(308	)
Asset Backed Securities (ABSs) - Aircraft	64	(16	)
ABSs - CBOs	1,164	(206	)
ABSs - Housing Related	1,048	(350	)
ABSs Credit Cards	1,152	(13	)
ABSs - Other	1,257	(224	)
Financial Industry - Banking	4,709	(637	)
Financial Industry - Brokerage	73	(4	)
Financial Industry - Finance companies	44	(5	)
Financial Industry - Insurance	1,350	(180	)
Financial Industry - REITs	397	(19	)
Financial Industry - Financial other	475	(68	)
Industrial - Basic Industry	699	(24	)
Industrial - Capital Goods	597	(44	)
Industrial - Consumer cyclical	752	(41	)
Industrial - Consumer non-cyclical	869	(35	)
Industrial - Energy	647	(27	)
Industrial - Technology	443	(12	)
Industrial - Transportation	519	(30	)
Industrial - Communications	1,049	(54	)
Industrial - Industrial other	144	(7	)
Utility - Electric	869	(45	)
Utility - Natural gas	264	(9	)
Utility - Utility other	33	(1	)
Sovereign exposure	5,540	(262	)
Total	29,032	(3,273	)

The gross unrealized losses on AFS debt securities in an unrealized loss position decreased from December 31, 2009 to December 31, 2010 by EUR 2.5 billion primarily as a result of credit spread tightening and lower interest rates.

The information presented above is subject to rapidly changing conditions. As such, AEGON expects that the level of securities with overall unrealized losses will fluctuate. The recent volatility of financial market conditions has resulted in increased recognition of both investment gains and losses, as portfolio risks are adjusted through sales and purchases.

As of December 31, 2010, there are EUR 4,588 million of gross unrealized gains and EUR 3,273 million of gross unrealized losses in the AFS debt securities portfolio of AEGON Americas, AEGON The Netherlands and AEGON UK. No one issuer represents more than 2% of the total unrealized loss position. The largest single issuer unrealized loss is EUR 62 million and relates to Bank of America.

Financial and credit market conditions were mixed in the first half of 2010 and strengthened during the second half of 2010. Economic growth was positive in most of the world, and the potential for a double-dip recession in the developed world is generally perceived to have declined. The credit crisis that began as a result of the subprime mortgage crisis has evolved into concerns about governmental borrowing and debt levels across much of the world. Ireland and Greece have now received international aid to stabilize, at least temporarily, their financial conditions, and significant concerns remain for other peripheral European countries. High governmental debt levels are also a concern in the US, particularly with state and local governments. In spite of those concerns, most world equity markets rallied during the second half of 2010. In the US, the Federal Reserve maintained a Fed Funds rate of near zero, and instituted another round of quantitative easing designed to boost economic growth, which remains below potential. US Treasury rates rose, however, reflecting an improved outlook for US growth and lingering inflation concerns. Corporate default rates fell dramatically during 2010 due largely to improved access to funding and better economic conditions. The prices for gold, oil and most commodities rose, reflecting improved economic growth sentiment.

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The following is a description of AEGONs significant unrealized loss positions by industry sector as of December 31, 2010:

Residential mortgage backed securities

AEGON Americas, AEGON The Netherlands and AEGON UK hold EUR 5,308 million of residential mortgage-backed securities (RMBS), of which EUR 3,937 million is held by AEGON USA and EUR 1,362 million by AEGON The Netherlands. RMBS are securitizations of underlying pools of non-commercial mortgages on real estate. The underlying residential mortgages have varying credit characteristics and are pooled together and sold in tranches. AEGONs RMBS includes collateralized mortgage obligations (CMOs), government sponsored enterprise (GSE) guaranteed passthroughs, prime jumbo/whole loan passthroughs, Alt-A RMBS, negative amortization RMBS and reverse mortgage RMBS. The following table shows the breakdown of AEGON USAs RMBS portfolio * .

In million EUR — GSE guaranteed	1,762					1,762	1,780	18
Prime Jumbo	108	13	120	13	162	416	381	(35	)
Alt-A	45	11		27	618	701	658	(43	)
Negative Amortization Floaters	171	49	43	65	864	1,192	821	(371	)
Reverse Mortgage RMBS	103			239		342	297	(45	)
Total RMBS	2,189	73	163	344	1,644	4,413	3,937	(476	)
In million EUR	SSNR 1	SNR 2	MEZZ 3	SSUP 4	Amortized Cost	Fair Value	Unrealized Gain/(Loss)
GSE guaranteed			1,762			1,762	1,780	18
Prime Jumbo		196	191	19	10	416	381	(35	)
Alt-A		483	215	2	1	701	658	(43	)
Negative Amortization Floaters		1,138	24	7	23	1,192	821	(371	)
Reverse Mortgage RMBS			342			342	297	(45	)
Total RMBS		1,817	2,534	28	34	4,413	3,937	(476	)

1 SSNR - super senior

2 SNR - senior

3 Mezz - mezzanine

4 SSUP - senior support

*Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

RMBS of AEGON USA are monitored and reviewed on a monthly basis. Detailed cash flow models using the current collateral pool and capital structure on the portfolio are performed quarterly. Model output is generated under base and several stress-case scenarios. Our internal RMBS asset specialists utilize widely recognized industry modeling software to perform a loan-by-loan, bottom-up approach to modeling. Key assumptions used in the models are projected defaults, loss severities, and prepayments. Each of these key assumptions varies greatly based on the significantly diverse characteristics of the current collateral pool for each security. Loan-to-value, loan size, and borrower credit history are some of the key characteristics used to determine the level of assumption that is utilized. Defaults were estimated by identifying the loans that are in various delinquency buckets and defaulting a certain percentage of them over the near-term and long-term. Assumed defaults on delinquent loans are dependent on the specific securitys collateral attributes and historical performance.

Loss severity assumptions were determined by obtaining historical rates from broader market data and by adjusting those rates for vintage, specific pool performance, collateral type, mortgage insurance and estimated loan modifications. Prepayments were estimated by examining historical averages of prepayment activity on the underlying collateral. Quantitative ranges of significant assumptions within our modeling process for Prime Jumbo, Alt-A and Negative Amortization RMBS are as follows: prepayment assumptions range from approximately 1% to 25% with a weighted average of approximately 5.2%, assumed defaults on delinquent loans range from 50% to 100% with a weighted average of approximately 81.8%, assumed defaults on current loans are dependent on the specific securitys collateral attributes and historical performance, while loss severity assumptions range from approximately 13.9% to 72%, with a weighted average of approximately 48.6%.

The total gross unrealized loss on RMBS is EUR 652 million, of which EUR 580 million relates to positions of AEGON USA, and the total net unrealized loss on RMBS is EUR 467 million, of which EUR 476 million relates to positions of AEGON USA. The pace of deterioration in the housing market continued in early 2009, but began to stabilize in late 2009 and continued in 2010. Even with the stabilization, fundamentals in RMBS securities continue to be weak, which impacts the magnitude of the unrealized loss. Delinquencies and severities in property liquidations remain at an elevated level, while prepayments remain at historically low levels. Due to the weak

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fundamental situation, reduced liquidity, and the requirement for higher yields due to market uncertainty, credit spreads remain elevated across the asset class. In addition, a high percentage of the RMBS portfolio is comprised of floating rate securities, which has resulted in higher unrealized losses relative to fixed rate securities but not necessarily in higher default losses.

Alt-A Mortgages

AEGONs RMBS exposure includes securitized home loans classified as Alt-A. This portfolio totals EUR 658 million at December 31, 2010, with net unrealized losses on this portfolio of EUR 43 million. Alt-A loans are made to borrowers whose qualifying mortgage characteristics do not meet the standard underwriting criteria established by the GSEs. The typical Alt-A borrower has a credit score high enough to obtain an A standing, which is especially important since the score must compensate for the lack of other necessary documentation related to borrower income and/or assets.

AEGONs investments in Alt-A mortgages are in the form of mortgage backed securities. AEGONs Alt-A investments are primarily backed by loans with fixed interest rates for the entire term of the loan. Additionally, approximately two-thirds of the Alt-A portfolio is invested in super-senior tranches. Mortgage-backed securities classified as super-senior are those that substantially exceeded the subordination requirements of AAA-rated securities at origination. The table below summarizes the credit quality and the vintage year of the available-for-sale Alt-A mortgage securities * .

In million EUR — 2004 & Prior	44	11		2	57	56	(1	)
2005	1		1	104	106	106
2006				156	156	163	7
2007			26	239	265	215	(50	)
2008				117	117	118	1
Total	45	11	27	618	701	658	(43	)

*Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

Negative Amortization (Option ARMs) Mortgages

As part of AEGONs RMBS portfolio, AEGON holds EUR 821 million of securitized Negative Amortization mortgages, with net unrealized losses of EUR 371 million at December 31, 2010. Negative amortization mortgages (also known as Option ARMs) are loans whereby the payment made by the borrower may be less than the accrued interest due and the difference is added to the loan balance. When the accrued balance of the loan reaches the negative amortization limit (typically 110% to 125% of the original loan amount), the loan recalibrates to a fully amortizing level and a new minimum payment amount is determined. The homeowners new minimum payment amount can be significantly higher than the original minimum payment amount. The timing of when these loans reach their negative amortization cap will vary, and is a function of the accrual rate on each loan, the minimum payment rate on each loan and the negative amortization limit itself. Typically, these loans are estimated to reach their negative amortization limit between 3 and 5 years from the date of origination.

AEGONs portfolio of securitized exposure to negative amortization mortgages is primarily invested in super-senior securities. The table below summarizes the credit quality and the vintage year of the available-for-sale negative amortization (Option ARMs) securities*.

In million EUR — 2004 & Prior	6	17			10	33	26	(7	)
2005	128	24	43	65	121	381	268	(113	)
2006	37				428	465	312	(153	)
2007		8			280	288	193	(95	)
2008					25	25	22	(3	)
Total	171	49	43	65	864	1,192	821	(371	)

*Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

AEGONs RMBS portfolio also includes securities issued by a GSE, and securities collateralized by prime jumbo loans and reverse mortgages. The fair value of these securities is EUR 1,780 million, EUR 381 million and EUR 297 million with net unrealized gains/(losses) of EUR 18 million, EUR (35) million and EUR (45) million, respectively. These amounts are not included in AEGONs Alt-A and Negative Amortization portfolio tables above.

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There are three individual issuers rated below investment grade in this RMBS sub-sector which have unrealized loss position greater than EUR 25 million.

In million EUR — American Home Mtge 2007-5	Category — Negative Amortization	71	(49	)	CCC		> 24 months
Countrywide Alt Ln 2006-OA10	Negative Amortization	67	(50	)	CCC		> 24 months
GSR Mtg Tr 2007-OA1	Alt-A	20	(52	)	B-/CCC	1	> 24 months

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

1 Ratings based on two tranches within the same Alt-A deal

For each of these RMBS holdings, the underlying collateral pools have experienced higher than expected delinquencies and losses due to the deterioration in the overall housing market the past few years. This has led to the underlying collateral pools on each of these holdings receiving reduced cash flows in comparison to expectations at origination. This has resulted in losses to the subordinated securities on these deals, which in turn has led to a decline in the level of protection to our tranche within the collateral pool. Despite the decline in this level of protection provided by the subordination for these securities, cash flow modeling continues to indicate full recovery of principal and interest for each of these particular holdings in an unrealized loss position.

There are no other individual issues rated below investment grade in the RMBS sector which have unrealized loss positions greater than EUR 25 million.

Securities are impaired to fair value when we expect that we will not receive all contractual cash flows on our tranches. As the remaining unrealized losses in the RMBS portfolio relate to holdings where AEGON expects to receive full principal and interest, AEGON does not consider the underlying investments to be impaired as of December 31, 2010.

Commercial mortgage backed securities

AEGON Americas, AEGON The Netherlands and AEGON UK hold EUR 6,988 million of commercial mortgage-backed securities (CMBS), of which EUR 6,592 million is held by AEGON USA and EUR 371 million by AEGON UK. CMBS are securitizations of underlying pools of mortgages on commercial real estate. The underlying mortgages have varying risk characteristics and are pooled together and sold in different rated tranches. The Companys CMBS includes conduit, large loan, single borrower, collateral debt obligations (CDOs), government agency, and franchise loan receivable trusts. The breakdown by vintage and quality of the available for sale CMBS exposure of AEGON USA is as follows:

CMBS by Vintage and Rating*

In million EUR — 2004 & Prior	1,267	231	57	5	36	1,596	1,586	(10	)
2005	790	29	45	43	4	911	906	(5	)
2006	1,442	106	110	21	55	1,734	1,733	(1	)
2007	1,112	195	275	98	121	1,801	1,772	(29	)
2008	145	75	118			338	324	(14	)
2009	70	9				79	82	3
2010	188	3				191	189	(2	)
Total CMBS	5,014	648	605	167	216	6,650	6,592	(58	)

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

CMBS of AEGON USA are monitored and reviewed on a monthly basis. Detailed cash flow models using the current collateral pool and capital structure on the portfolio are performed quarterly. Model output is generated under base and several stress-case scenarios by our internal CMBS asset specialists. For conduit securities, a widely recognized industry modeling software is used to perform a loan-by-loan, bottom-up approach. For non-conduit securities, a CMBS asset specialist works closely with AEGONs real estate valuation group to determine underlying asset valuation and risk. Both methodologies incorporate external estimates on the property market, capital markets, property cash flows, and loan structure. Results are then closely analyzed by the asset specialist to determine whether or not a principal or interest loss is expected to occur. AEGON impaired its particular tranche to fair value where it would not be able to receive all contractual cash flows.

The total gross unrealized loss on CMBS is EUR 308 million, of which EUR 305 million relates to positions of AEGON USA, and the total net unrealized loss on CMBS is EUR 19 million, of which EUR 58 million relates to positions of AEGON USA. Over the past 24 months, the commercial real estate market experienced a deterioration in property level fundamentals, which has led to an increase in CMBS loan-level delinquencies. The introduction of the 20% and 30% credit enhanced classes within the 2005-2008 vintage deals provide some offset to these negative fundamentals. Despite advancements in the availability of financing for commercial real estate, as evidenced by the gradual reopening of the CMBS markets, the lending market remains limited as lenders continue to be more conservative with underwriting standards. Moreover, property transactions have increased but still remain low relative to historical

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standards. While liquidity has improved within the CMBS market, a broad re-pricing of risk has kept credit spreads across the subordinate CMBS tranches at wide levels.

There are no individual issues rated below investment grade in this sector which have unrealized loss positions greater than EUR 25 million.

Securities are impaired to fair value when we expect that we will not receive all contractual cash flows on our tranches. As the remaining unrealized losses in the CMBS portfolio relate to holdings where AEGON expects to receive full principal and interest, AEGON does not consider the underlying investments to be impaired as of December 31, 2010.

Asset Backed Securities

ABS Housing

AEGON Americas, AEGON The Netherlands and AEGON UK hold EUR 1,984 million of ABS-Housing securities, of which EUR 1,443 million relates to positions of AEGON USA. The gross unrealized loss on the ABS-housing securities amounts to EUR 364 million, of which EUR 350 million relates to positions of AEGON USA. ABS Housing securities are secured by pools of residential mortgage loans primarily those which are categorized as subprime. Additionally, AEGON USA has asset backed securities collateralized by manufactured housing loans. The fair value of these securities is EUR 125 million with net unrealized losses of EUR 7 million. All but three positions have vintages of 2003 or prior.

ABS Subprime Mortgage Portfolio

AEGON USA does not currently invest in or originate whole loan residential mortgages. AEGON categorizes asset backed securities issued by a securitization trust as having subprime mortgage exposure when the average credit score of the underlying mortgage borrowers in a securitization trust is below 660 at issuance. AEGON also categorizes asset backed securities issued by a securitization trust with second lien mortgages as subprime mortgage exposure, even though a significant percentage of second lien mortgage borrowers may not necessarily have credit scores below 660 at issuance. The breakdown by vintage and quality of the available-for-sale (AFS) sub-prime mortgage portfolio of AEGON USA is as follows:

The breakdown by vintage and quality of the sub-prime mortgage exposure of AEGON USA is as follows*:

In million EUR
Sub-prime Mortgages-Fixed rate
2004 & Prior	278	33	12	6	31	360	329	(31	)
2005	91	33	20		3	147	131	(16	)
2006	14			7	51	72	76	4
2007	27	100		2	63	192	151	(41	)
2008		18				18	15	(3	)
	410	184	32	15	148	789	702	(87	)
Sub-prime Mortgages-Floating rate
2004 & Prior	17	4		1	40	62	45	(17	)
2005	54	38		20	13	125	111	(14	)
2006	7	45		3	72	127	82	(45	)
2007	4	17		6	99	126	76	(50	)
2008		15				15	14	(1	)
	82	119		30	224	455	328	(127	)
Second Lien Mortgages 1
2004 & Prior	40	4	7	24	10	85	72	(13	)
2005				25	10	35	29	(6	)
2006		1	10		60	71	65	(6	)
2007		4			165	169	101	(68	)
	40	9	17	49	245	360	267	(93	)
Total	532	312	49	94	617	1,604	1,297	(307	)

1 Second lien collateral primarily composed of loans to prime and Alt-A borrowers

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

All ABS-housing securities are monitored and reviewed on a monthly basis. Detailed cash flow models using the current collateral pool and capital structure on the portfolio are performed quarterly. Model output is generated under base and several stress-case scenarios. Our internal ABS-housing asset specialists utilize widely recognized industry modeling software to perform a loan-by-loan, bottom-up approach to modeling. Key assumptions used in the models are projected defaults, loss severities, and prepayments. Each of these key assumptions varies greatly based on the significantly diverse characteristics of the current collateral pool for each security. Loan-to-value, loan size, and borrower credit history are some of the key characteristics used to determine the level of assumption that is

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utilized. Defaults were estimated by identifying the loans that are in various delinquency buckets and defaulting a certain percentage of them over the near-term and long-term. Assumed defaults on delinquent loans are dependent on the specific securitys collateral attributes and historical performance. Loss severity assumptions were determined by observing historical rates from broader market data while being adjusted for specific pool performance, collateral type, mortgage insurance and estimated loan modifications. Prepayments were estimated by examining historical averages of prepayment activity on the underlying collateral. Quantitative ranges of significant assumptions within our modeling process for ABS Housing are as follows: prepayment assumptions range from approximately 2% to 6% with a weighted average of approximately 5.2%, assumed defaults on delinquent loans range from 60% to 100% with a weighted average of approximately 86.6%, assumed defaults on current loans are dependent on the specific securitys collateral attributes and historical performance, while loss severity assumptions range from approximately 65% to 103%, with a weighted average of approximately 73.2%.

Once the entire pool is modeled, the results are closely analyzed by our internal asset specialists to determine whether or not our particular tranche or holding is at risk for not collecting all contractual cash flows taking into account the seniority and other terms of the tranches held. AEGON impaired its particular tranche to fair value where it would not be able to receive all contractual cash flows. Remaining ABS subprime mortgage positions are not considered impaired as of December 31, 2010. The unrealized loss is primarily due to decreased liquidity, increased credit spreads in the market, slower prepayments, and increased expected losses on loans within the underlying pools. Expected losses within the underlying pools are generally higher than original expectations, primarily in certain later-vintage adjustable rate mortgage loan pools, which has led to some rating downgrades in these securities.

There are two individual issuers rated below investment grade in the ABS-housing sector which have unrealized loss positions greater than EUR 25 million.

In million EUR — Residential Fndg II 2007-HSA2	Category — 2nd Lien -Insured 1	37	(25	)	BB+	> 24 months
Soundview Hm Eq Ln 2006-OPT1	Floating 1 st Lien - Mezzanine	12	(33	)	B	> 24 months

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

For the two above holdings in the ABS-Housing portfolio, the underlying collateral pools have experienced higher than expected delinquencies and losses, which is further exacerbated by the impact of declining home values on borrowers using affordability products. This has led to the underlying collateral pools having reduced cash flows in comparison to expectations at origination. Increased losses have eroded the subordination in these transactions, which in turn has led to a decline in the level of protection to our tranche within the collateral pool. In addition, Residential Funding II 2007-HSA2 has the benefit of a financial guaranty policy, however, the unrealized loss on the position is partly attributable to the weakened financial position of the insurer. Despite the decline in the level of protection by the subordination for these securities and the financial strength of the financial guarantor for Residential Funding II 2007-HAS2, cash flow modeling continues to indicate full recovery of principal and interest for each of these particular holdings in an unrealized loss position.

There are no other individual issuers rated below investment grade in the ABS-housing sector which have unrealized loss positions greater than EUR 25 million.

Securities are impaired to fair value when we expect that we will not receive all contractual cash flows on our tranches. As the remaining unrealized losses in the ABS-housing portfolio relate to holdings where AEGON expects to receive full principal and interest, AEGON does not consider the underlying investments to be impaired as of December 31, 2010

ABS - Non-housing

AEGON Americas, AEGON The Netherlands and AEGON UK hold EUR 6,746 million of ABS Non-Housing securities. The total gross unrealized loss on non housing related ABS is EUR 460 million, of which EUR 294 million relates to positions of AEGON USA, and the total net unrealized loss on ABS Non-Housing is EUR 262 million, of which EUR 204 million relates to positions of AEGON USA. These are securitizations of underlying pools of credit card receivables, auto financing loans, small business loans, bank loans, and other receivables. The underlying assets have been pooled together and sold in tranches with varying credit ratings.

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The following table shows the breakdown of AEGON USAs available-for-sale ABS Non-Housing portfolio:

In million EUR — Credit Cards	1,145	97	249	504	10	2,005	2,044	39
Autos	395	77			93	565	574	9
SBA/Small Business Loans	180	120	14	62	60	436	335	(101	)
CDOs backed by ABS,	314	377	16	19	40	766	691	(75	)
Corp Bonds, Bank Loans Other ABS	504	154	167	76	237	1,138	1,062	(76	)
Total ABS Non Housing	2,538	825	446	661	440	4,910	4,706	(204	)

SBA Small business loans

The net unrealized loss on the ABS -small business loans is EUR 101 million. The unrealized loss in the ABS small business loan portfolio is a function of increased credit spreads for existing positions and a lengthening of expected cash flows as refinancing activities within this sector have come to a halt. Additionally, delinquencies and losses in the collateral pools within AEGONs small business loan securitizations have increased since 2007, as a result of the overall economic slowdown. Banks and finance companies have also scaled back their lending to small businesses.

AEGONs ABS small business loan portfolio is concentrated in senior note classes (98% of par value). Thus in addition to credit enhancement provided by the excess spread, reserve account, and over-collateralization, AEGONs positions are also supported by subordinated note classes. AEGONs ABS -small business loan portfolio is also primarily secured by commercial real estate (99% of par value), with the original loan to value (LTV) of the underlying loans typically ranging between 60-70%. Positions are monitored monthly with cash flow modeling performed quarterly on all securities within the sector. AEGON has impaired its particular tranches to fair value where loss events have taken place or are projected to take place. The remaining ABS small business loan portfolio positions are not considered impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in the SBA small business sector which have unrealized loss positions greater than EUR 25 million.

CDOs backed by ABS, Corporate Bonds, Bank Loans

The net unrealized loss on the CDOs backed by ABS, Corporate Bonds, and Bank Loans is EUR 75 million. CDOs are primarily secured by pools of corporate bonds and leveraged bank loans. The unrealized loss is a function of decreased liquidity and increased credit spreads in the market for structured finance. All of the individual debt securities have been modeled using the current collateral pool and capital structure to forecast future expected losses to AEGONs tranche. In instances where full payment of principal and interest are not expected, impairments have been taken. AEGON has impaired its particular tranches to fair value where losses were projected to take place. The remaining CDO portfolio positions are not considered impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in the ABS CDO sector which have unrealized loss positions greater than EUR 25 million.

Other ABS

The net unrealized loss on ABS -other is EUR 76 million. ABS -other includes debt issued by securitization trusts collateralized by various other assets including student loans, timeshare loans, franchise loans and other asset categories. The unrealized losses are a function of decreased liquidity and increased credit spreads in the market. Where ratings have declined to below investment grade, the individual debt securities have been modeled to determine if cash flow models indicate a credit event will impact future cash flows and resulting impairments have been taken. As the unrealized losses in the ABS -other portfolio relate to holdings where AEGON expects to receive full principal and interest, AEGON does not consider the underlying investments to be impaired as December 31, 2010.

There is one individual issuers rated below investment grade in the ABS other sector which have unrealized loss positions greater than EUR 25 million.

In million EUR — Spirit Master Fndg LLC	Type — Ambac Insured	Collateral Type — 2nd Lien	150	(31	)	B	> 24 months

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

For the above holding the notes are secured by a pool of leases on commercial real estate properties, diversified across various property types (restaurant, office, retail, etc) and geographic locations. These are triple net leases whereby the tenant is responsible for paying the buildings property taxes, building insurance and the cost of any maintenance or repairs the building may require during the term of the lease. Payments from the underlying leases are the primary source of repayment on the notes, with the secondary source of repayment being liquidation of the underlying commercial real estate properties. Spirit Master Fndg LLC has the benefit of a financial

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guaranty policy; however, the unrealized loss on the position is partly attributable to the weakened financial position of the insurer. Cash flow modeling continues to indicate full recovery of principal and interest for this particular holding in an unrealized loss position. The long duration of this issue combined with the increased credit spreads associated with negative ratings migrations since issuance have resulted in an unrealized loss. There are no other individual issuers rated below investment grade in the ABS -other sector which have unrealized loss positions greater than EUR 25 million.

Financial

The Financial sector is further subdivided into Banking, Brokerage, Insurance, REITs and Financial other. Companies within AEGONs financial sector are generally high in credit quality and, as a whole, represent a large portion of the corporate debt market. The extreme stress on the capital base of banks and other financial institutions within the sector was significantly reduced due to unprecedented liquidity and capital support from major governments in 2008 and 2009. In addition, US and European central banks intervened again in 2010 to ensure market liquidity following heightened European Sovereign debt concerns stemming from economic and fiscal pressures in several European countries.

Fundamentals remain somewhat weakened and some companies remain dependent on government support. However, funding concerns have largely abated as capital markets have reopened with the notable exception of those institutions most directly exposed to pressured Sovereigns. Also, deterioration in global asset quality has slowed significantly in all but the most stressed countries. Although the push for more capital is ongoing, the sector has raised a significant amount of capital since the start of the financial crisis, creating a larger buffer to absorb credit losses. Regulators have announced programs to strengthen capital requirements for the sector as a whole as well as implement additional regulatory controls and oversight, although certain provisions and rules are not yet finalized.

Banking

The banking sub-sector in AEGONs portfolio is large, diverse, and of high quality. The unrealized losses in the banking sub-sector primarily reflect the size of our holdings, low floating rate coupons on some securities, and credit spread widening on deeply subordinated securities. As a whole, the sub-sector has been volatile in 2010 as Sovereign debt crises in Greece and Ireland have reintroduced liquidity fears into the market and concern has grown that other peripheral European countries may need financial bail-out packages. Subordinated securities, specifically, have become even more volatile following successful attempts by the European Commission to impose burden sharing on the subordinated securities of those banks receiving significant state-aid as a result of the financial crisis. Furthermore, new legislation introduced in Germany and Ireland gives those respective governments wide discretion to impose burden sharing on subordinated bondholders in order to quickly stabilize or wind-up troubled banks, and other countries will likely follow suit. While these measures have made existing subordinated securities more volatile in the near-term, new, more stringent, global legislation on capital and liquidity requirements is intended to reduce overall risk in the sector going forward. Furthermore, central banks appear committed to providing liquidity to the market and as a result asset write-downs and credit losses have diminished substantially in all but the most troubled countries.

The value of our investments in deeply subordinated securities in the financial services sector may be significantly impacted if issuers of certain securities with optional deferral features exercise the option to defer coupon payments or are required to defer as a condition of receiving government aid. The deeply subordinated securities issued by non-US Banks are broadly referred to as capital securities which can be categorized as Tier 1 or Upper Tier 2. Capital securities categorized as Tier 1 are typically perpetual with a noncumulative coupon that can be deferred under certain conditions. Capital securities categorized as Upper Tier 2 are generally perpetual with a cumulative coupon that is deferrable under certain conditions. The deeply subordinated securities issued by US Banks can be categorized as Trust Preferred or Hybrid. Capital securities categorized as trust preferred typically have an original maturity of 30 years with call features after 10 years with a cumulative coupon that is deferrable under certain conditions. Capital securities categorized as hybrid typically have an original maturity of more than 30 years, may be perpetual and are generally subordinate to traditional trust preferred securities.

The following table highlights AEGONs credit risk to capital securities within the banking sector:

Amortized Cost

Hybrid	183		United Kingdom — 38	1	222	196	(26	)
Trust Preferred	566		50		616	495	(121	)
Tier 1	480	195	490	48	1,213	1,038	(175	)
Upper Tier 2	673	63	136	7	879	718	(161	)
At December 31, 2010	1,902	258	714	56	2,930	2,447	(483	)

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There are three individual issuers rated below investment grade in this sub-sector which have unrealized losses greater than EUR 25 million.

In million EUR — Bank of America Corp	135	(48	)	Rating* — BB+	> 24 months
Royal Bank of Scotland Grp Plc	92	(26	)	BB/Ba2/BB-/C	> 24 months
Lloyds Banking Group Plc	43	(29	)	Ba1/Ba2/BB-/C	> 24 months
Bank of Ireland	10	(26	)	C	> 24 months

Ratings based on a hierarchy of S&P, Moodys, Fitch, Internal, NAIC

AEGONs available for sale debt securities for Bank of America Corp (BAC) have an amortized cost of EUR 442 million as of December 31, 2010, of which EUR 183 million relates to holdings rated below investment grade. As of December 31, 2010 unrealized losses were EUR 62 million, of which EUR 48 million relates to holdings below investment grade. BAC is one of the largest banking organizations in the US. BAC acquired the troubled mortgage-bank Countrywide Financial Corp in 2008 and completed its acquisition of the liquidity-challenged brokerage firm Merrill Lynch in 2009. BAC raised capital (including infusions from the government) to support both the acquisitions and its credit profile in an environment of deteriorating asset quality. Subsequently, the US government stress test indicated BAC required additional equity, which it addressed through a variety of nongovernment sources that included common stock issuance, exchange of preferred for common shares and asset sales. The bank paid back the government-provided capital in December 2009, funded by issuance of common equivalent securities and excess liquidity. Given the difficult market, concerns about capital adequacy and heightened risk for possible coupon deferral or exchange offers, BACs deeply subordinated capital securities which were rated as low as B at one time, are now rated BB+ or higher, with some ratings returning to investment grade. While challenges remain for BAC, the process of stabilization in the credit profile appears to be ongoing, reflected in the more recent positive rating changes on the deeply subordinated capital securities. Payments continue to be made on our holdings in accordance with the original bond agreements. AEGON evaluated the near-term prospects of the issuer in relation to the severity and duration of the unrealized loss and does not consider the position to be impaired as of December 31, 2010.

AEGONs available for sale debt securities for Royal Bank of Scotland Group plc (RBS) have an amortized cost of EUR 179 million as of December 31, 2010, of which EUR 118 million relates to holdings rated below investment grade. The Tier 1 and Upper Tier 2 securities are rated BB to C, depending on the individual features of the debt securities. As of December 31, 2010 unrealized losses were EUR 28 million, of which EUR 26 million related to holdings rated below investment grade. RBS is one of the worlds largest universal banks with historically prominent positions in both global wholesale banking and in UK financial services. The bank was significantly impacted by the global credit market crisis and, ultimately, the UK government was forced to take a majority equity stake in the bank to stabilize it. In addition, a large portion of RBS riskiest assets have been placed under the UKs Asset Protection Plan, limiting the potential loss to RBS. In light of the significant amount of State aid that RBS received, it was required to submit a Restructuring Plan to the European Commission outlining the steps it planned to take to restore profitability and long-term viability. As one of the conditions of approving the Restructuring Plan, and to ensure burden sharing among subordinated bondholders, the European Commission required RBS to defer dividends and coupons on certain of its existing capital securities (including certain Tier 1, Upper Tier 2, preference and B shares) and to refrain from exercising any call options for a two year period from April 30, 2010. As such, AEGON has impaired its RBS securities with optional deferral language and non-cumulative coupons. The remaining RBS securities are deemed either must pay securities or have optional deferral language with cumulative coupons. RBS continues to make progress on its Restructuring Plan, showing improvement in the profitability levels of its core businesses, lowering balance sheet leverage, improving capital ratios, reducing reliance on wholesale funding, and significantly increasing liquidity reserves. AEGON has evaluated the near-term prospects of the issuer in relation to the severity and duration of the unrealized losses and does not consider the remaining investments to be impaired as of December 31, 2010

AEGONs exposure to Lloyds Banking Group PLC has an amortized cost of EUR 182 million as of December 31, 2010, of which EUR 72 million relates to holdings rated below investment grade. These Tier 1 and Upper Tier 2 securities are rated from BB to C depending on the individual features of the debt securities. As of December 31, 2010 unrealized losses were EUR 37 million, of which EUR 29 million relates to holdings rated below investment grade. Lloyds Banking Group PLC was created from the merger of Lloyds TSB and HBOS PLC in the fall of 2008 as the shutdown in capital markets threatened the sustainability of HBOS PLCs wholesale funding and specialist lending model. Following an emergency capital injection, the UK Government currently owns 43.4% of the combined Lloyds Banking Group PLC. After months of speculation, Lloyds announced on November 3, 2009 that it was withdrawing from the UKs Asset Protection Plan, which was offered to systemically important UK banks as a way to insure them against losses on their riskiest assets. Instead, Lloyds announced plans to raise £21 billion in core Tier 1 capital to cover potential losses on its assets over the next few years. Lloyds plans were approved by the UK regulator, the UK government and the European Commission and have since been completed. However, as a result of the State Aid that Lloyds received during the height of the credit crisis, it was required to submit a Restructuring Plan to the European Commission. As a condition of approving Lloyds Restructuring Plan, the European Commission asked Lloyds to undertake certain burden sharing measures. As part of the burden sharing measures, Lloyds will not pay dividends or coupons on existing hybrid securities or exercise any call options for a two year period unless there is a legal obligation to do so. As such, AEGON has impaired its Lloyds securities with optional deferral language and non-cumulative coupons. The remaining Lloyds securities are deemed either must pay securities or have optional deferral language with cumulative coupons. AEGON evaluated the

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near-term prospects of the issuer in relation to the severity and duration of the unrealized losses and does not consider those positions to be impaired as of December 31, 2010.

AEGONs available for sale debt securities for Bank of Ireland (BoI) have an amortised cost of EUR 47 million as of December 31, 2010 of which EUR 36 million relates to holdings rated below investment grade. The Tier 1 security is C rated and as of December 31, 2010 unrealized losses were EUR 26 million. BoI has been impacted by the financial stresses in the Irish economy and has received financial support from the Irish government though preference shares and equity investment. In addition, BoI has participated in the Irish National Asset Management Agency scheme, transferring distressed assets to the government agency to reduce the risks on the residual balance sheet. In return for receiving State Aid, BoI has agreed to burden sharing among subordinated bond holders and has deferred coupons on some of its subordinated bonds. The terms of our Tier 1 security give BoI flexibility to defer payments and BoI have exercised that flexibility. BoI meets its minimum capital requirements and in these circumstances the terms of the security require the bank to pay deferred coupons along with penalty interest when payments on equivalent securities resume. AEGON has evaluated the position in relation to these securities along with the financial flexibility of the bank and does not consider the securities to be impaired as of December 31, 2010. Consistent with our expectations the bank paid the arrears of coupon and penalty interest in February 2011.

AEGON evaluated the near-term prospects of the issuers in the banking sub sector in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

Brokerage, Insurance and Financial Other

The unrealized losses in this sub-sector primarily reflect general spread widening on companies due to broad housing, mortgage market, equity market and economic issues plus increased liquidity and capital markets concerns, which has been compounded in some cases by the structure of the securities (subordination or other structural features and duration). While the sub sector has some exposure to the US residential mortgage market, the issuers are highly diversified. AEGON evaluated the near-term prospects of the issuers in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

There are no individual issuer rated below investment grade in the insurance sub sector which has unrealized losses greater than EUR 25 million.

Industrial

The Industrial sector is further subdivided into various sub sectors with the majority of the gross unrealized losses in the Capital Goods, Consumer Non-Cyclical, and Communications sub sectors.

Capital Goods

The Capital Goods industries encompass various sub-sectors ranging from aerospace defense to packaging. Building materials continue to be impacted by the delay or reduction in infrastructure spending as well as the continued slowdown in the US housing market which has been further impacted by declines in consumer spending. Chemicals continue to benefit from the combination of high operating leverage in the face of continued global economic expansion. Furthermore, low natural gas prices have kept input low and allowed margins to expand accordingly. Paper and forest products experienced gradual improvement throughout the year based on higher pricing, balanced supply and demand, and general macroeconomic expansion. Lumber producers continue to be under pressure due to low housing starts; however sawmill capacity reductions have aided in stabilizing pricing. AEGON evaluated the near-term prospects of the issuers in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

Consumer Non-Cyclical

The Consumer Non-Cyclical sub-sector encompasses various industries ranging from consumer products to supermarkets. The more significant of these sub-sectors from an unrealized loss perspective are food and beverages and consumer products. Food and beverages and consumer products fundamentals have modestly improved over the past year due to lower input costs, the implementation of restructuring activities, and cash preservation strategies that include scaled back share repurchase and dividend activity as well as the refinancing of near term debt maturities. Over the past year the consumer has chosen to trade down to less expensive and more value oriented products, although higher end products have performed well as fundamentals have continued to strengthen, coming out of the recessionary environment. The speculation of mergers and acquisitions in search of higher sales growth has further impacted this sector.

The vast majority of the unrealized losses in the consumer non-cyclical sector relate to global macro economic conditions and credit spread widening. AEGON evaluated the near-term prospects of the issuers in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in the consumer non-cyclical sub-sector which have unrealized loss positions greater than EUR 25 million.

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Communications

The Communications sector can be further divided into the media cable, media non-cable, wireless and wirelines sub-sectors. The media non-cable category, which had experienced weakness in 2009, rebounded in 2010 as the overall advertising environment strengthened. The media cable, wireless and wirelines categories continue to be stable. AEGON evaluated the near-term prospects of the issuers in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in the communications sub-sector which have unrealized loss positions greater than EUR 25 million.

Utility

The Utility sector is further subdivided into electrical, natural gas and other sub-sectors. The majority of the gross unrealized losses relate to the electrical sub-sector.

Electrical

The Electrical Utility sub-sector is generally viewed as a defensive sub-sector during weak economic environments. The economic slowdown has resulted in declining revenue trends, which have been most pronounced in the large industrial customer base. Companies in the sub-sector have responded to the declining revenue trends with cost cutting initiatives and reduced capital expenditure programs. Liquidity remains adequate for most companies in the Electrical Utility sub-sector and significant debt refinancing has been completed which further enhanced liquidity profiles. Other headwinds continue to affect the industry including ongoing capital expenditure requirements, the possibility of CO2 legislation, declining unregulated generation margins, and increasingly uncertain state regulatory environments during a time of economic stress. Even with these headwinds, most balance sheets have been maintained and cash flow has been sufficient to support credit fundamentals. Industrial demand has shown improvement through 2010 which has also contributed to stable credit profiles. AEGON evaluated the near-term prospects of the issuers in relation to the severity and duration of the unrealized loss and does not consider those investments to be impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in this sub-sector which have unrealized loss positions greater than EUR 25 million.

Sovereign exposure

Sovereign exposure related to government issued securities including Dutch government bonds and US Treasury, agency and state bonds. The issuer identified as having the largest unrealized loss in the available for sale portfolio was US Treasuries. US Treasury interest rates rose during the second half of 2010, largely in response to market perceptions of improved economic prospects and lingering inflation fears. These factors decreased prices for US Treasury and Agency securities as of December 31, 2010. AEGON evaluated the near-term prospects of the issuer in relation to the severity and duration of the unrealized loss and does not consider the position to be impaired as of December 31, 2010.

There are no individual issuers rated below investment grade in this sector which have an unrealized loss position greater than EUR 25 million.

Included in our debt securities and money market investments are EUR 1,125 million (December 31, 2009: EUR 2,215 million) of exposures to central governments of the European peripheral countries of Portugal, Italy, Ireland, Greece and Spain. The table below provides the amortized cost and fair value of our exposure to central government of these countries.

Amortized cost	Fair value	Amortized cost	Fair value
Portugal	33	32	56	58
Italy	114	112	138	143
Ireland	37	32	135	138
Greece	58	45	94	92
Spain	1,008	904	1,769	1,784
At December 31	1,250	1,125	2,192	2,215

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Unrealized Loss by Maturity

The table below shows the composition by maturity of all debt securities in an unrealized loss position held by AEGON Americas, AEGON The Netherlands and AEGON UK at December 31, 2010.

Maturity Level

In million EUR — One year or less	1,652	(49	)
Over 1 thru 5 years	6,959	(427	)
Over 5 thru 10 years	6,599	(667	)
Over 10 years	13,822	(2,130	)
Total	29,032	(3,273	)

Unrealized Loss by Credit Quality

The table below shows the composition by credit quality of debt securities in an unrealized loss position held by AEGON Americas, AEGON The Netherlands and AEGON UK at December 31, 2010.

In million EUR — Treasury Agency	4,671	(142	)
AAA	4,631	(328	)
AA	2,777	(417	)
A	7,337	(638	)
BBB	6,479	(592	)
BB	1,692	(442	)
B	748	(355	)
Below B	697	(359	)
Total	29,032	(3,273	)

The table below provides the length of time a security has been below cost and the respective unrealized loss at December 31, 2010.

In million EUR — 0 6 months	13,975	521	(485	)	(28	)
6 12 months	1,356	142	(99	)	(14	)
> 12 months	10,560	2,478	(1,531	)	(1,116	)
Total	25,891	3,141	(2,115	)	(1,158	)

The majority of the unrealized losses relate to investment grade holdings where credit spreads have widened in the near term in conjunction with concerns over the current macroeconomic conditions.

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The table below provides the length of time a below investment grade security has been in an unrealized loss and the percentage of carrying value (CV) to amortized cost.

Aging and severity unrealized losses

In million EUR — CV 70-100% of amortized cost	520	(27	)
CV 40-70% of amortized cost	1	(1	)
CV < 40 % of amortized cost
0-6 months	521	(28	)
CV 70-100% of amortized cost	137	(11	)
CV 40-70% of amortized cost	5	(3	)
CV < 40 % of amortized cost
6-12 months	142	(14	)
CV 70-100% of amortized cost	126	(20	)
CV 40-70% of amortized cost	118	(85	)
CV < 40 % of amortized cost	2	(3	)
12-24 months	246	(108	)
CV 70-100% of amortized cost	1,334	(228	)
CV 40-70% of amortized cost	813	(548	)
CV < 40 % of amortized cost	85	(232	)
> 24 months	2,232	(1,008	)
Total	3,141	(1,158	)

Realized gains and losses on debt securities of AEGON Americas, AEGON The Netherlands and AEGON UK for the year ended December 31, 2010:

In million EUR — Debt securities	799	(389	)

The table below provides the length of time the security was below cost prior to the sale and the respective realized loss for assets not considered impaired.

Time period
In million EUR
Debt securities	(115	)	(274	)	(389	)

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Impairment losses and recoveries

The composition of AEGON Americas, AEGON The Netherlands and AEGON UKs bond impairment losses and recoveries by issuer for the period ended December 31, 2010 is presented in the table below. Those issuers with impairments or recoveries above EUR 25 million are specifically noted.

In million EUR
Impairments:
AMBAC	(52	)
Lehman Mtge tr 2007-10	(39	)
Other	(382	)
Sub-total	(473	)
Recoveries:
Other recoveries	74
Sub-total	74
Net (Impairments) and Recoveries	(399	)

Net impairments during 2010 totaled EUR 399 million, including EUR 103 million related to subprime mortgage asset backed securities and a further EUR 217 million to residential mortgage backed securities, both in the Americas.

During 2010, AEGON recognized EUR 74 million in recoveries on previously impaired securities. In each case where a recovery was taken on structured securities, improvements in underlying cash flows for the security were documented and modeling results improved significantly. Recoveries on non-structured securities were supported by documented credit events combined with significant market value improvements.

AEGON USA impaired its direct investments in AMBAC, as well as structured securities that were dependent upon AMBACs guarantee. These impairments were EUR 52 million, comprised of EUR 45 million on structured securities and EUR 7 million on corporate bonds. AMBAC Assurance Corp (AAC)s capital levels have become severely strained by the mortgage crisis, which forced it to make large payouts on a number of complicated repackaged mortgage bonds it had guaranteed, among other instruments. In March 2010, at the request of regulators, AAC announced a restructuring, whereby it would establish a segregated account containing AACs risky assets. The Office of the Commissioner of Insurance of the State of Wisconsin placed this segregated account under regulatory rehabilitation and regulators have temporarily suspended AAC from paying out claims on assets held in the segregated account. Given the facts and circumstances surrounding AMBAC and the interruption in claims payments, AEGONs investments in AMBAC and securities dependent upon AMBACs guarantee were impaired to fair value as of March 31, 2010 for EUR 50 with an additional impairment of EUR 2 million in the fourth quarter due to adverse changes in cash flows on securities dependent upon AMBACs guarantee.

A EUR 39 million loss was realized in 2010 on Lehman Mtge TR 2007-10. The debt represents a beneficial interest in a portfolio of pooled US Alt-A fixed rate mortgage loans. The pool contains a large concentration of mortgages in states experiencing a significant decline in home values. While the deal continued paying full principal and interest payments during 2010, performance of the underlying collateral deteriorated more than expected and caused revisions to modeling assumptions which triggered an adverse change in cash flows. The security was impaired to fair value in the second quarter due to an adverse change in projected cash flows.

Equity instruments classified as available for sale

Objective evidence of impairment of an investment in an equity instrument classified as available for sale includes information about significant changes with an adverse effect that have taken place in the technological, market, economic or legal environment in which the issuer operates, and indicates that the cost of the investment in the equity instrument may not be recovered. A significant or prolonged decline in the fair value of an investment in an equity instrument below its cost is also objective evidence of impairment. Significant or prolonged decline is generally defined as an unrealized loss position for more than 6 months or a fair value of less than 80% of the cost price of the investment. Additionally, as part of an ongoing process, the equity analysts actively monitor earnings releases, company fundamentals, new developments and industry trends for any signs of possible impairment.

These factors typically require significant management judgment. The impairment review process has resulted in EUR 7 million of impairment charges for year ended December 31, 2010 for AEGON Americas, AEGON The Netherlands and AEGON UK.

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As of December 31, 2010, there are EUR 340 million of gross unrealized gains and EUR 11 million of gross unrealized losses in the equity portfolio of AEGON. There are no securities held by AEGON with an unrealized loss of more than EUR 5 million. The table below represents the unrealized gains and losses on share positions held by AEGON Americas, AEGON The Netherlands and AEGON UK.

In million EUR — Shares	914	1,243	329	1,176	340	67	(11	)

The composition of shares by industry sector in an unrealized loss position held by AEGON Americas, AEGON The Netherlands and AEGON UK at December 31, 2010 and December 31, 2009 is presented in the table below.

Unrealized lossesshares

In million EUR	December 31, 2010 — Carrying value of instruments with unrealized losses	Gross unrealized losses
Communication	31	(1	)
Consumer cyclical	2
Consumer non-cyclical	2
Financials	26	(10	)
Funds
Industries	1
Technology
Other	5
Total	67	(11	)

Impairment losses on Shares

The table below provides the length of time the shares held by AEGON Americas, AEGON The Netherlands and AEGON UK were below cost prior to the impairment in 2010.

In million EUR — Shares	(7	)

There were no issuers with impairments above EUR 25 million.

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Vi Goodwill

Goodwill is reviewed and tested for impairment under a fair value approach. Goodwill must be tested for impairment at least annually or more frequently as a result of an event or change in circumstances that would indicate an impairment charge may be necessary. The recoverable amount is the higher of the value in use and fair value less costs to sell for a cash-generating unit. Impairment testing requires the determination of the value in use or fair value less costs for each of AEGONs identified cash generating units.

The valuation utilized the best available information, including assumptions and projections considered reasonable and supportable by management. The assumptions used in the valuation involve significant judgments and estimates. Refer to see Note 18.6 of the notes to our financial statements in Item 18 of this Annual Report for more details.

Vii Valuation of defined benefit plans

The liabilities or assets recognized in the balance sheet in respect of defined benefit plans is the difference between the present value of the projected defined benefit obligation at the balance sheet date and the fair value of plan assets, together with adjustments for unrecognized actuarial gains or losses and past service costs. The present value of the defined benefit obligation is determined by discounting the estimated future cash flows using interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that have terms to maturity that approximate the terms of the related pension liability. Actuarial assumptions used in the measurement of the liability include the discount rate, the expected return on plan assets, estimated future salary increases and estimated future pension increases. To the extent that actual experience deviates from these assumptions, the valuation of defined benefit plans and the level of pension expenses recognized in the future may be affected.

Viii Recognition of deferred tax assets

Deferred tax assets are established for the tax benefit related to deductible temporary differences, carry forwards of unused tax losses and carry forwards of unused tax credits when in the judgment of management it is more likely than not that AEGON will receive the tax benefits. Since there is no absolute assurance that these assets will ultimately be realized, management reviews AEGONs deferred tax positions periodically to determine if it is more likely than not that the assets will be realized. Periodic reviews include, among other things, the nature and amount of the taxable income and deductible expenses, the expected timing when certain assets will be used or liabilities will be required to be reported and the reliability of historical profitability of businesses expected to provide future earnings. Furthermore, management considers tax-planning strategies it can utilize to increase the likelihood that the tax assets will be realized. These strategies are also considered in the periodic reviews.

Ix Valuation of share appreciation rights and share options

Because of the inability to measure the fair value of employee services directly, fair value is measured by reference to the fair value of the rights and options granted. This value is estimated using the binomial option pricing model, taking into account the respective vesting and exercise periods of the share appreciation rights and share options.

The volatility is derived from quotations from external market sources and the expected dividend yield is derived from quotations from external market sources and the binomial option pricing model. Future blackout periods are taken into account in the model in conformity with current blackout periods. The expected term is explicitly incorporated in the model by assuming that early exercise occurs when the share price is greater than or equal to a certain multiple of the exercise price. This multiple has been set at two based on empirical evidence. The risk free rate is the interest rate for Dutch government bonds.

x Recognition of provisions

Provisions are established for contingent liabilities when it is probable that a past event has given rise to a present obligation or loss and the amount can be reasonably estimated. Management exercises judgment in evaluating the probability that a loss will be incurred. The estimate of the amount of a loss requires management judgment in the selection of a proper calculation model and the specific assumptions related to the particular exposure.

xi Non-consolidated group companies

All Group Companies are consolidated.

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5.3 Results of Operations 2010 compared to 2009

In million EUR
Underlying earnings geographically
Americas	1,598		817		96
The Netherlands	385		398		(3	)
United Kingdom	72		52		38
New Markets	200		170		18
Holding and other activities	(283	)	(252	)	(12	)
Underlying earnings before tax	1,972		1,185		66
By product segment
Life	1,048		931		13
Individual savings and retirement products	500		(10	)
Pensions	469		395		19
Life reinsurance	79		21
Non-life	53		67		(21	)
Distribution	10		(2	)
Asset Management	46
Other	(283	)	(252	)	(12	)
Associates	50		35		43
Underlying earnings before tax	1,972		1,185		66
Fair value items	221		(544	)
Realized gains / (losses) on investments	658		518		27
Impairment charges	(452	)	(1,277	)	65
Other income / (charges)	(309	)	(323	)	4
Run-off businesses	(165	)	(13	)
Income before tax (excluding income tax from certain proportionately consolidated
associates)	1,925		(454	)
Income tax from certain proportionately consolidated associates included in income before tax	11		10		10
Income tax	(165	)	658
Of which income tax from certain proportionately consolidated associates	(11	)	(10	)	(10	)
Net income	1,760		204
Net underlying earnings	1,553		1,005		55
Commissions and expenses	6,145		6,046		2
Of which operating expenses	3,397		3,292		3
New life sales
Americas	629		566		11
The Netherlands	248		239		4
United Kingdom	1,061		1,010		5
New Markets	275		285		(4	)
Total life production	2,213		2,100		5
Gross deposits (on and off balance sheet)
Americas	21,020		19,188		10
The Netherlands	2,382		3,434		(31	)
United Kingdom	96		177		(46	)
New Markets	9,082		4,817		89
Total gross deposits excluding run-off businesses	32,580		27,616		18
Run-off businesses			930
Total gross deposits	32,580		28,546		14

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Revenues geographically 2010

In million EUR — Life insurance gross premiums	6,877	3,185	7,425	1,306			18,793	(427	)	18,366
Accident and health insurance	1,850	201		72			2,123	(2	)	2,121
General insurance		451		159			610			610
Total gross premiums	8,727	3,837	7,425	1,537			21,526	(429	)	21,097
Investment income	4,073	2,161	2,340	234	26		8,834	(72	)	8,762
Fees and commission income	998	348	164	479	(245	)	1,744			1,744
Other revenues	1			4	1		6	(1	)	5
Total revenues	13,799	6,346	9,929	2,254	(218	)	32,110	(502	)	31,608
Number of employees, including agent-employees	13,362	5,122	4,138	8,216	316		31,154	(3,680	)	27,474

This report includes a non-IFRS financial measure: underlying earnings before tax. The reconciliation of this measure to the most comparable IFRS measure is presented below. For segment reporting purposes, underlying earnings before tax is calculated by consolidating on a proportionate basis the revenues and expenses of certain of AEGONs associated companies in Spain, India, Brazil and Mexico. We believe that our non-IFRS measure, together with the IFRS information, provides meaningful supplemental information that our senior management uses in managing our business as well as useful information for the investment community to evaluate AEGONs business relative to the businesses of our peers. Among other things our senior management is compensated based in part on AEGONs results against targets using the non-IFRS measure presented here. While many other insurers in our peer group present substantially similar non-IFRS measures, the non-IFRS measure presented in this document may nevertheless differ from the non-IFRS measures presented by other insurers. There is no standardized meaning to these measures under IFRS or any other recognized set of accounting standards and readers are cautioned to consider carefully the different ways in which we and our peers present similar information before comparing them. AEGON believes the non-IFRS measure shown herein, when read together with our reported IFRS financial statements, provides meaningful supplemental information for the investing public to evaluate AEGONs business after eliminating the impact of current IFRS accounting policies for financial instruments and insurance contracts, which embed a number of accounting policy alternatives that companies may select in presenting their results (i.e. companies can use different local GAAPs) and that can make the comparability from period to period difficult.

In million EUR — 2010		2009
Underlying earnings before tax	1,972		1,185
Fair value items	221		(544	)
Realized gains / (losses) on investments	658		518
Impairment charges	(452	)	(1,277	)
Other income / (charges)	(309	)	(323	)
Run-off businesses	(165	)	(13	)
Income before tax (excluding income tax from certain proportionately consolidated associates)	1,925		(454	)
Income tax from certain proportionately consolidated associates included in income before tax	11		10
Income tax	(165	)	658
Of which income tax from certain proportionately consolidated associates	(11	)	(10	)
Income tax	(165	)	658
Net income	1,760		204

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Overview

During 2010, both AEGONs net income and underlying earnings improved considerably. The increases were the result of business growth, cost savings, further improvements in financial markets and strengthening of the dollar against the euro. Sales increased in most countries, while gross deposits also increased strongly. AEGONs capital position was further strengthened during the year, with core capital of EUR 18.7 billion at year-end 2010.

Net income

AEGONs net income for 2010 amounted to EUR 1.8 billion, a significant increase compared with net income of EUR 204 million in 2009. The improvement was driven by higher underlying earnings before tax, a turnaround in fair value results, higher realized gains on investments and considerably lower impairments. These positive effects were partly offset by higher losses for the run-off businesses and tax charges, where 2009 had included tax benefits. Results from fair value items amounted to EUR 0.2 billion compared with a loss for the previous year of EUR 0.5 billion. Most of the turnaround was attributable to an improvement in the fair value of guarantees net of related hedges in the Netherlands. Impairments totaled EUR 452 million, a significant improvement in 2010 that reflected better market conditions. This was the lowest level of impairments in three years, but is still above AEGONs long-term expectations. Impairments were primarily related to US housing related securities. Other charges amounted to EUR 309 million and included a payment for settlement of a dispute related to a bank-owned life insurance policy in the United States and restructuring charges in the United States, the United Kingdom and Hungary. The charges were partly offset by a book gain from the sale of AEGONs funeral insurance business in the Netherlands. Income tax amounted to EUR 165 million for 2010, while 2009 had included a tax credit of EUR 658 million.

Underlying earnings before tax

Underlying earnings before tax increased 66% to EUR 2.0 billion, mainly as a result of a strong recovery in the Americas. The improvement was the result of growth of the business, cost savings, higher fee income as a result of higher account balances driven by a recovery in financial markets and the absence of reserve strengthening in the Americas. Underlying earnings before tax in the Netherlands remained strong. AEGONs operations in the United Kingdom reported higher underlying earnings before tax, while underlying earnings before tax from New Markets increased mainly as a result of the inclusion of AEGON Asset Management, only partly offset by higher claim experience in the nonlife business in Hungary.

Commissions and expenses

Commissions and expenses increased 2% in 2010 to EUR 6.1 billion and operating expenses increased 3% to EUR 3.4 billion. The results of expense savings in AEGONs main operations in the United States, the Netherlands and the United Kingdom were more than offset by restructuring charges, project related costs (e.g. Solvency II) and investments in growth markets. At constant currency, excluding restructuring charges, operating expenses declined 2% in 2010 compared with the previous year.

Production

AEGONs new life sales in 2010 increased 5% compared with 2009 to EUR 2.2 billion. Sales across the company showed improvements during the year. Spain was an exception, as a consequence of continued weak economic conditions that affected one of AEGONs joint venture partners there. Gross deposits excluding run-off businesses increased 18% to EUR 32.6 billion in 2010 as a result of continued strong growth in variable annuity, retail mutual fund and pension deposits in the United States, as well as new mandates for AEGON Asset Management.

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AMERICAS

Americas (includes AEGON USA and AEGON Canada)


Income by product segment
Life and protection	897		903		(1	)	679		641		6
Fixed annuities	439		334		31		333		237		41
Variable annuities	216		(348	)			164		(248	)
Retail mutual funds	9		(16	)			7		(11	)
Individual savings and retirement products	664		(30	)			504		(22	)
Employer solutions & pensions	385		222		73		291		158		84
Life reinsurance	105		29				79		21
Canada	54		32		69		40		23		74
Latin America	6		(6	)			5		(4	)
Underlying earnings before tax	2,111		1,150		84		1,598		817		96
Fair value items	(32	)	(123	)	74		(24	)	(87	)	72
Realized gains / (losses) on investments	502		89				380		63
Impairment charges	(506	)	(1,337	)	62		(383	)	(950	)	60
Other income / (charges)	(404	)	(4	)			(306	)	(3	)
Run- off businesses	(218	)	(18	)			(165	)	(13	)
Income before tax (excluding income tax from certain proportionately consolidated
associates)	1,453		(243	)			1,100		(173	)
Income tax from certain proportionately consolidated associates included in income before tax	2						2
Income tax	41		940		(96	)	31		669		(95	)
Of which income tax from certain proportionately consolidated associates	(2	)					(2	)
Net income	1,494		697		114		1,131		496
Net underlying earnings	1,599		1,017		57		1,211		724		67
Revenues
Life insurance gross premiums	9,085		8,388		8		6,877		5,961		15
Accident and health insurance	2,443		2,377		3		1,850		1,689		10
Total gross premiums	11,528		10,765		7		8,727		7,650		14
Investment income	5,380		5,505		(2	)	4,073		3,913		4
Fee and commission income	1,319		1,260		5		998		896		11
Other revenues	2		3		(33	)	1		2		(50	)
Total revenues	18,229		17,534		4		13,799		12,461		11
Commissions and expenses	4,816		5,065		(5	)	3,646		3,600		1
Of which operating expenses	1,971		2,249		(12	)	1,492		1,599		(7	)

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	2010 in million USD	2009 in million USD
New life sales
Life and protection	531	480	11		402	341	18
Employer solutions & pensions	24	29	(17	)	18	21	(14	)
Life reinsurance	172	206	(17	)	130	146	(11	)
Canada	60	61	(2	)	46	44	5
Latin America	44	20	120		33	14
Total life production	831	796	4		629	566	11
New premium production accident and health	773	758	2		585	539	9
Gross deposits (on and off balance sheet)
Life and protection	10	10			8	7	14
Fixed annuities	585	4,730	(88	)	443	3,362	(87	)
Variable annuities	3,830	3,372	14		2,899	2,396	21
Retail mutual funds	3,486	2,408	45		2,639	1,712	54
Individual savings and retirement products	7,901	10,510	(25	)	5,981	7,470	(20	)
Employer solutions & pensions	19,247	16,075	20		14,570	11,422	28
Life reinsurance	3	2	50		2	2
Canada	606	403	50		459	287	60
Total gross deposits excluding run-off businesses	27,767	27,000	3		21,020	19,188	10
Run- off businesses		1,309				930
Total gross deposits	27,767	28,309	(2	)	21,020	20,118	4
Exchange rates	Weighted average			Year-end
Per 1 EUR	2009	2010		2010	2009
USD	1.3210	1.4071			1.3362	1.4406
CAD	1.3599	1.5773			1.3322	1.5128

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Overview

AEGONs businesses in the Americas showed a strong increase in net income and underlying earnings before tax mainly as a result of improved market conditions in 2010. During the year, AEGON announced that it would explore strategic options regarding its life reinsurance business, Transamerica Reinsurance. This followed the restructuring process started in 2009 and the companys announcement in 2010 that it would sharpen its focus on its core businesses. AEGON also decided to discontinue its BOLI/COLI business in the United States and to pursue further operational and cost efficiencies by consolidating operations currently based in Louisville, Kentucky with other existing locations.

Net income

Net income from the Americas more than doubled compared with 2009 to USD 1.5 billion. This was mainly the result of higher underlying earnings before tax and realized gains on investments, a better performance from fair value items and fewer impairments. The result was only partly offset by higher charges that were mainly related to restructuring, the settlement of a dispute related to a BOLI policy and losses from the run-off businesses.

Underlying earnings before tax

Underlying earnings before tax increased 84% during the year to USD 2.1 billion.

Underlying earnings before tax from Life and Protection remained stable as cost savings were offset by lower margins.

Individual Savings and Retirement returned to profit, mainly as a result of higher account balances driven by a recovery in financial markets and the absence of reserve strengthening.

Underlying earnings before tax from Employer Solutions & Pensions increased as a result of continued strong growth of the business as well as an improvement in the financial markets.

Commissions and expenses

Total commissions and expenses decreased by 5% in 2010. Operating expenses declined 12% compared with 2009 to USD 2 billion, mainly as a result of significant cost reductions, lower restructuring charges, a decrease in employee benefit plan expenses and the transfer of asset management activities to AEGON Asset Management.

Production

AEGON experienced a 4% increase in new life sales in the Americas during the course of 2010. Strong retail new life sales in the United States and Latin America were partly offset by lower life reinsurance sales.

Gross deposits excluding run-off businesses increased 3% to USD 27.8 billion in 2010. Continued strong growth in variable annuity, retail mutual fund and pension deposits was offset by a decline in fixed annuity deposits as sales of this product are de-emphasized. In the United States, one of AEGONs chosen markets and key growth drivers, the companys retirement businesses experienced a year with more than USD 8 billion of net deposits for 2010. Total net deposits, excluding the run-off businesses, declined to USD 1.6 billion during the year, mainly due to the decision to de-emphasize sales of fixed annuities and stable value solutions outflows.

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THE NETHERLANDS

EUR		EUR		%
Income by product segment
Life and Savings	186		180		3
Pensions	153		174		(12	)
Non life	33		29		14
Distribution	16		16
Share in underlying earnings before tax of associates	(3	)	(1	)	(200	)
Underlying earnings before tax	385		398		(3	)
Fair value items	361		(374	)
Realized gains / (losses) on investments	155		351		(56	)
Impairment charges	(11	)	(111	)	90
Other income / (charges)	38
Income before tax	928		264
Income tax	(217	)	(23	)
Net income	711		241		195
Net underlying earnings	292		298		(2	)
Revenues
Life insurance gross premiums	3,185		3,066		4
Accident and health insurance	201		206		(2	)
General insurance	451		457		(1	)
Total gross premiums	3,837		3,729		3
Investment income	2,161		2,211		(2	)
Fee and commission income	348		383		(9	)
Total revenues	6,346		6,323
Commissions and expenses	1,058		1,181		(10	)
Of which operating expenses	748		873		(14	)
New life sales
Life	83		82		1
Pensions	165		157		5
Total life production	248		239		4
New premium production accident and health	26		17		53
New premium production general insurance	26		26
Gross deposits (on and off balance sheet)
Life and Savings	2,036		3,032		(33	)
Pensions	346		402		(14	)
Total gross deposits	2,382		3,434		(31	)

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Overview

AEGONs operation in the Netherlands reported strong results for 2010. Net income increased considerably as a result of lower impairments and improved results from fair value items. At the beginning of the year, AEGON sold its funeral insurance activities. During the fourth quarter the company announced a reorganization of its banking activities. This is part of AEGONs strategy to focus on its core businesses.

Net income

Net income from AEGONs businesses in the Netherlands increased to EUR 711 million. This sharp increase was the result of a significant improvement in the performance of fair value items and lower impairments, somewhat offset by fewer realized gains on investments compared with 2009.

Underlying earnings before tax

Underlying earnings before tax declined 3% during the year to EUR 385 million as increased underlying earnings before tax from Life & Savings and Non-life were more than offset by lower Pensions underlying earnings before tax.

Life & Savings increased to EUR 186 million as improved margins on savings account balances were only partly offset by a loss of underlying earnings before tax due to the sale of the funeral insurance business.

Underlying earnings before tax from Pensions declined to EUR 153 million, mainly as a result of lower investment income.

Non-life underlying earnings before tax increased to EUR 33 million as a result of more favorable motor and fire insurance claim levels.

Underlying earnings before tax from Distribution remained level at EUR 16 million.

Commissions and expenses

Commissions and expenses declined by 10% in 2010 due to lower operating expenses. Operating expenses declined 14% during the year to EUR 748 million. The decline was due mainly to cost savings measures and the transfer of asset management activities to AEGON Asset Management.

Production

Total new life sales in the Netherlands increased 4%. AEGON successfully utilized its leading position in the Dutch pension market to secure a number of sizeable group pension contracts during the year. Individual life sales were level at EUR 83 million as a result of continued demand for mortgage-related products and immediate annuities. This was a strong result, given that the market as a whole is declining. Following changes in government regulations, the disability insurance market in the Netherlands is now more open to private sector insurers. As a result, AEGON accident & health premium production increased 53% to EUR 26 million for the year.

AEGON reported EUR 2.4 billion of gross deposits for 2010, a decrease of 31% compared with 2009 as a result of lower savings deposits. Net deposits turned negative for the year as a result of higher outflows from savings accounts due to lower interest rates offered on savings accounts.

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UNITED KINGDOM

	2010 in million GBP
Income/(loss) by product segment
Life	60		38		58		71		42		69
Pensions	6		25		(76	)	7		28		(75	)
Distribution	(5	)	(16	)	69		(6	)	(18	)	(67	)
Underlying earnings before tax	61		47		30		72		52		38
Fair value items	(8	)	25				(9	)	28
Realized gains / (losses) on investments	12		70		(83	)	14		79		(82	)
Impairment charges	(30	)	(163	)	82		(36	)	(184	)	(80	)
Other income / (charges)	41		59		(31	)	48		67		(28	)
Income before tax	76		38		100		89		42		112
Income tax attributable to policyholder return	(57	)	(59	)	3		(67	)	(66	)	2
Income before income tax on shareholders return	19		(21	)			22		(24	)
Income tax on shareholders return	53		29		83		62		33		88
Net income	72		8				84		9
Net underlying earnings	103		59		75		120		66		82
Revenues
Life insurance gross premiums	6,344		6,245		2		7,425		7,014		6
Total gross premiums	6,344		6,245		2		7,425		7,014		6
Investment income	1,999		2,045		(2	)	2,340		2,296		2
Fee and commission income	140		155		(10	)	164		174		(6	)
Total revenues	8,483		8,445				9,929		9,484		5
Commissions and expenses	694		662		5		812		743		9
Of which operating expenses	390		413		(6	)	456		463		(2	)
New life sales
Life	81		183		(56	)	94		206		(54	)
Pensions	826		716		15		967		804		20
Total life production	907		899		1		1,061		1,010		5
Gross deposits (on and off balance sheet)
Variable annuities	82		158		(48	)	96		177		(46	)
Total gross deposits	82		158		(48	)	96		177		(46	)
Exchange rates	Weighted average					Year-end
Per 1 EUR	2010		2009				2010		2009
GBP	0.8544		0.8903				0.8608		0.8881

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Overview

In the United Kingdom, underlying earnings before tax from AEGONs businesses improved substantially in 2010. This was mainly the result of improved financial markets and business growth. Net income also improved, mainly due to a decrease in impairment charges. AEGON is taking significant steps to improve its return on capital in the United Kingdom. The company is on track to reduce costs by 25% in its life and pensions operation by the end of 2011, and is directing more resources to the key growth At Retirement and Workplace Savings markets, where AEGON has leading positions. AEGONs restructuring program in the United Kingdom is progressing well. The company has set a target for a reduction in operating expenses of GBP 80 to GBP 85 million.

Net income

Net income amounted to GBP 72 million for 2010, a significant improvement compared with GBP 8 million the previous year. Higher underlying earnings before tax and significantly lower impairments during the year more than offset a decline in fair value item results and lower realized gains on investments. Net income in 2010 also benefitted from tax credits, in particular a GBP 25 million positive impact from the reduction of the corporate tax rate from 28% to 27% effective April, 1, 2011 with consequential impact on deferred taxes.

Underlying earnings before tax

Underlying earnings before tax from AEGONs businesses in the United Kingdom increased 30% to GBP 61 million during 2010, as a result of growth of the business and improved financial markets.

Underlying earnings before tax from the Life business increased to GBP 60 million due to growth of the annuity book in previous periods and lower expenses following the closure of the Employee Benefits business.

However, results from Pensions declined to GBP 6 million. Benefits from further business growth and improved market conditions were more than offset by the transfer of asset management activities to AEGON Asset Management, higher deferred policy acquisition costs, amortization and expenses relating to AEGONs customer redress program. AEGON began to implement a program to identify and correct historical issues within its customer policy records in May 2009. The first priority has been to deal with issues that resulted in financial detriment to customers, and to return those affected to the financial position they would have been in had the issue not occurred. The program to determine the full scope of customer redress continues. AEGON is on track to pay out the majority of the customer detriment by the end of 2011. 2010 results included a GBP 25 million customer redress charge (2009 GBP 38 million).

Commissions and expenses

Commissions and expenses increased by 5% in 2010. This was mainly due to higher asset management fees included in commissions as a result of the transfer of asset management activities to AEGON Asset Management. Operating expenses declined 6% during the year to GBP 390 million. The decline was mainly due to cost saving measures and the transfer of the asset management activities to AEGON Asset Management, partly offset by project-related costs and charges relating to the restructuring of AEGONs operations in the United Kingdom, announced in June 2010. The restructuring aims to reduce costs by 25% in the Life and Pensions operations by the end of 2011. Further restructuring charges are expected during 2011. As already noted, a significant proportion of the targeted reduction was achieved in 2010.

Production

Compared with the previous year, new life sales increased 1% to GBP 907 million. Higher sales of pensions and retirement products were offset by a planned decrease in sales of immediate annuities following repricing. Sales during 2009 included existing AEGON group personal pension business which was transferred internally to new group pension contracts. AEGON decided in 2010 not to include these rewrites as part of new business reporting. The company believes that the exclusion of such rewrites provides a clearer indication of new premium secured.

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NEW MARKETS


Income by product segment
Central & Eastern Europe	95		117		(19	)
Asia	(39	)	(14	)	(179	)
Spain & France	87		71		23
Variable Annuities Europe	11		(4	)
AEGON Asset Management	46
Underlying earnings before tax	200		170		18
Fair value items	(10	)	3
Realized gains / (losses) on investments	13		5		160
Impairment charges	(22	)	(27	)	19
Other income / (charges)	(56	)	(387	)	86
Income before tax (excluding income tax from certain proportionately consolidated associates)	125		(236	)
Income tax from certain proportionately consolidated associates included in income before tax	10		10		32
Income tax	(34	)	(53	)	36
Of which income tax from certain proportionately consolidated associates	(10	)	(10	)
Net income	91		(289	)
Net underlying earnings	152		110		38
Revenues
Life insurance gross premiums	1,306		1,284		2
Accident and health insurance	72		68		6
General insurance	159		151		5
Total gross premiums	1,537		1,503		2
Investment income	234		283		(17	)
Fee and commission income	479		140
Other revenues	4		2		100
Total revenues	2,254		1,928		17
Commissions and expenses	735		392		88
Of which operating expenses	562		227		148
New life sales
Life	229		196		17
Associates	46		89		(48	)
Total life production	275		285		(4	)
New premium production accident and health	11		5		120
New premium production general insurance	32		30		7
Gross deposits (on and off balance sheet)
Central & Eastern Europe	948		801		18
Asia	53		4
Spain & France	89		61		46
Variable Annuities Europe	663		622		7
AEGON Asset Management	7,329		3,329		120
Total gross deposits	9,082		4,817		89

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Exchange rates

Weighted average exchange rates for the currencies of the countries included in the New Markets segment, and which do not report in Euros are summarized in the table below.

Per 1 EUR — Czech Republic Krona (CZK)	25.1205	26.3343
Hungarian Forint (HUF)	273.9494	280.2934
Polish Zloty (PLN)	3.9771	4.3248
Rin Min Bi Yuan (CNY)	8.9699	9.4849

Please note that AEGONs New Markets segment is accounted for in the financial statements in euros, but that the operating results for individual country units are accounted for, and discussed, in local currency terms.

Overview

AEGONs operations in New Markets reported improved results in 2010. Higher contributions from Spain and France, Variable Annuities Europe and the first-time inclusion of AEGON Asset Management were partly offset by lower underlying earnings before tax from Central Eastern Europe and higher losses from continued investments in the companys operations in Asia. Although still negative, net results from AEGONs Asian operations improved considerably compared to the previous year, which included a charge related to the sale of the companys activities in Taiwan.

Net income

In 2010, New Markets turned a net profit of EUR 91 million. A loss was reported in 2009 due to a one-off charge related to the sale of the companys life insurance activities in Taiwan. Net income in 2010 included a charge related to the Hungarian pension legislation changes of EUR 23 million and EUR 19 million related to bank tax in Hungary.

Underlying earnings before tax

Underlying earnings before tax from New Markets increased 18% compared with 2009 to EUR 200 million. The increase was driven by a higher contribution from Spain and France and Variable Annuities Europe, as well as the inclusion of AEGON Asset Management, which added EUR 46 million in underlying earnings before tax to New Markets.

Underlying earnings before tax from Central & Eastern Europe decreased, while in Asia losses were higher as a result of continued investments in growth of the business. In Central Eastern Europe, the life and pensions operations performed in-line with 2009. However, the non-life business reported lower underlying earnings before tax due to higher claims relating to storms and floods in Hungary.

AEGONs operations in Asia recorded a loss of EUR 39 million as a result of continued investments in the companys joint ventures in China, India and Japan.

Underlying earnings before tax from Spain and France increased due to a higher contribution from La Mondiale, AEGONs associate in France.

Variable Annuities Europe turned to profit during the year and contributed EUR 11 million as a result of continued growth of the business.

In 2010 asset management and administration fees were reduced, due to new pension legislation in Hungary. Assets are expected to be transferred to the Hungarian State during the first quarter of 2011. In Poland, the government has announced plans to reduce contributions to private pension funds. AEGON expects these measures to have a combined negative impact on underlying earnings before tax of approximately EUR 25 million in 2011.

Commission and expenses

Commissions and expenses increased to EUR 735 million in 2010. Operating expenses increased to EUR 562 million for 2010, as compared to EUR 227 million in 2009. The increase was mainly due to the inclusion of AEGON Asset Management and restructuring charges.

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Production

New life sales during 2010 declined 4% compared with the previous year to EUR 275 million. Growth in Central Eastern Europe - and to a lesser extent Asia - was more than offset by a decline in Spain. Strong single premium production in the bank channel in Poland, continued growth in Hungary and a successful shift from pensions to life insurance in Turkey contributed to the 26% growth in new life sales in Central Eastern Europe. Sales in Asia increased 6% as a result of growth in both China and India, while the decrease in Spain was mainly due to lower sales from AEGONs partnership with CAM.

Gross deposits rose to EUR 9.1 billion, mainly as a result of strong growth in AEGON Asset Management. The main reason for the 2010 net deposits of EUR 3.9 billion was new asset management mandates, but all units contributed and experienced net inflows.

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5.4 Results of Operations 2009 compared to 2008

In million EUR
Underlying earnings geographically
Americas	817		723		13
The Netherlands	398		378		5
United Kingdom	52		148		(65	)
New Markets	170		101		68
Holding and other activities	(252	)	(112	)	(125	)
Underlying earnings before tax	1,185		1,238		(4	)
By product segment
Life	931		849		10
Individual savings and retirement products	(10	)	(139	)	93
Pensions	395		590		(33	)
Life reinsurance	21		(63	)
Non-life	67		73		(8	)
Distribution	(2	)	1
Asset Management
Other	(252	)	(112	)	(125	)
Associates	35		39		(10	)
Underlying earnings before tax	1,185		1,238		(4	)
Fair value items	(544	)	(1,645	)	67
Realized gains / (losses) on investments	518		61
Impairment charges	(1,277	)	(1,047	)	(22	)
Other income / (charges)	(323	)	(12	)
Run-off businesses	(13	)	350
Income before tax (excluding income tax from certain proportionately consolidated
associates)	(454	)	(1,055	)	57
Income tax from certain proportionately consolidated associates included in income before tax	10		6		67
Income tax	658		(27	)
Of which income tax from certain proportionately consolidated associates	(10	)	(6	)	(67	)
Net income	204		(1,082	)
Net underlying earnings	1,005		962		4
Commissions and expenses	6,046		6,144		(2	)
Of which operating expenses	3,292		3,288
New life sales
Americas	566		652		(13	)
The Netherlands	239		219		9
United Kingdom	1,010		1,407		(28	)
New Markets	285		317		(10	)
Total life production	2,100		2,595		(19	)
Gross deposits (on and off balance sheet)
Americas	19,188		27,594		(30	)
The Netherlands	3,434		2,665		29
United Kingdom	177
New Markets	4,817		4,732		2
Total gross deposits excluding run-off businesses	27,616		34,991		(21	)
Run-off businesses	930		6,972		(87	)
Total gross deposits	28,546		41,963		(32	)

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Revenues geographically 2009

In million EUR — Life insurance gross premiums	5,961	3,066	7,014	1,284		17,325	(423	)	16,902
Accident and health insurance	1,689	206		68		1,963			1,963
General insurance		457		151		608			608
Total gross premiums	7,650	3,729	7,014	1,503		19,896	(423	)	19,473
Investment income	3,913	2,211	2,296	283	44	8,747	(66	)	8,681
Fees and commission income	896	383	174	140		1,593			1,593
Other revenues	2			2	1	5	(1	)	4
Total revenues	12,461	6,323	9,484	1,928	45	30,241	(490	)	29,751
Number of employees, including agent-employees	14,584	5,510	4,740	5,863	267	30,964	(2,582	)	28,382

In million EUR — Underlying earnings before tax	1,185		1,238
Fair value items	(544	)	(1,645	)
Realized gains / (losses) on investments	518		61
Impairment charges	(1,277	)	(1,047	)
Other income / (charges)	(323	)	(12	)
Run-off businesses	(13	)	350
Income before tax (excluding income tax from certain proportionately consolidated associates)	(454	)	(1,055	)
Income tax from certain proportionately consolidated associates included in income before tax	10		6
Income tax	658		(27	)
Of which income tax from certain proportionately consolidated associates	(10	)	(6	)
Net income	204		(1,082	)
Income tax	658		(27	)
Net income	204		(1,082	)

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During 2009 AEGON continued to deliver on its strategic priorities:

To reallocate capital toward businesses with higher growth and return prospects

To improve growth and returns from existing businesses

To reduce financial markets risk

To manage AEGON as an international company.

Portfolio review

AEGON continues to assess its businesses to ensure they meet requirements in terms of growth, cash flow and return on capital. As part of this review, AEGON:

is running off its institutional spread-based business in the US, which will result in lower credit risk in the long run and a release of capital in the near term;

sold its life business in Taiwan, decreasing AEGONs long-term interest rate exposure and substantially lowering required economic capital;

withdrew from the Group Risk market in the UK, releasing EUR 55 million in capital over next three years;

sold its funeral insurance business in the Netherlands in January 2010.

Consistent with its strategy to allocate capital to businesses and geographies that offer attractive growth and higher return prospects, AEGON completed its acquisition of a 50% stake in Mongeral, Brazils sixth largest independent life insurer, and the acquisition of Banca Transilvanias 50% share in BT AEGON, a Romanian pension business the two companies set up in 2008.

Cost measures

During 2009, AEGON realized cost reduction measures of EUR 250 million, significantly above the companys target for the year of EUR 150 million. Excluding the impact of restructuring charges, increased employee benefit expenses in the United States and currency movements, operating costs decreased in 2009 by 5% on a comparable basis.

AEGONs total workforce, excluding agent employees, declined by 7% during the year to just over 25,000 employees. The decline was due mainly to restructuring in the United States and the United Kingdom, as well as the sale of real estate brokerage activities in the Netherlands and the sale of the companys life insurance operations in Taiwan.

Capital and risk management

Capital preservation

During 2009, a further EUR 3.3 billion of capital was released from AEGONs businesses, bringing the total for 2008 and 2009 to EUR 4.9 billion.

Excess capital

Excess capital above S&P AA capital adequacy requirements amounted to EUR 3.7 billion at the end 2009, up from EUR 2.9 billion at the end of 2008. The increase primarily reflected capital efficiency and derisking activities (EUR 3.3 billion) and statutory earnings (EUR 1.2 billion) offset by credit migration and impairments in the companys bond portions (EUR 1.9 billion) and higher regulatory and rating agency capital requirements for longevity and default provisioning and other (EUR 1.5 billion). In August 2009 the company issued EUR 1 billion of new common shares in a public offering the proceeds of which were used to repay one-third of the EUR 3 billion in core capital provided by the Dutch State at the end of 2008. On November 30, 2009, AEGON redeemed EUR 1 billion in principal amount of those convertible core capital securities for EUR 1.15 billion and an amount of EUR 1 billion of the senior loan provided by the Dutch State through Vereniging AEGON was repaid. The total payment to the Dutch government amounted to EUR 1.15 billion.

Core capital

At year-end 2009, core capital, excluding the revaluation reserves, amounted to EUR 15.9 billion or 75% of the total capital base, well above AEGONs self-imposed minimum target of 70%. Core capital, including the revaluation reserves, totaled EUR 14.2 billion, comprising EUR 12.2 billion in shareholders equity and a further EUR 2 billion in convertible core capital securities. At the end of December 31, 2009, the Insurance Group Directive 6 (IGD) capital surplus totaled EUR 6.7 billion, equivalent to a solvency ratio of 204% up from 183 % in 2008.

The revaluation reserves amounted to a negative EUR 1.7 billion, a significant improvement of EUR 5.5 billion from year end 2008, mainly resulting from the positive effects of tightening credit spreads compared to last years elevated spread levels.

6 The calculation of the IGD (Insurance Group Directive) capital surplus and ratio are based on Solvency I capital requirements on IFRS for entities within the EU (Pillar I for AEGON UK), and local regulatory solvency measurements for non-EU entities. Specifically, required capital for the life insurance companies in the US is calculated as two times the upper end of the Company Action Level range (200%) as applied by the National Association of Insurance Commissioners in the US. The calculation of the IGD ratio excludes the available and required capital of the UK With-Profit funds. In the UK solvency surplus calculation the local regulator only allows the available capital number of the With-Profits funds included in overall local available capital to be equal to the amount of With-Profits funds required capital.

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Improved risk profile

As announced in February 2009, AEGON is running off its institutional spread-based business in the United States. The run-off will significantly reduce AEGONs exposure to credit risk and help lessen overall sensitivity to fluctuations in financial markets. During the course of 2009, as planned, account balances of this business were reduced by USD 11.5 billion to USD 21.3 billion. During 2010, these balances are expected to be reduced by a further USD 8.5 billion. In order to fund these outflows, assets from the institutional spread-based business have been transferred internally to other businesses in the United States in exchange for cash. As a result, the institutional spread-based business realized a negative spread on these assets which adversely impacted underlying earnings.

Manage AEGON as an international company

AEGONs new global asset management business formally started on October 1, combining its international asset management operations in one international organization.

A European data center was opened in the United Kingdom, bringing together the data centers from the United Kingdom and the Netherlands, saving costs and significantly improving efficiency expected going forward.

To further improve marketing effectiveness, AEGON Scottish Equitable will be rebranded solely as AEGON. Brand awareness in the United Kingdom has increased strongly since AEGON became the lead partner of British tennis.

Leveraging on expertise in the United States and the United Kingdom, further progress has been made in developing variable annuity products. Currently, variable annuity products are being sold in the United Kingdom, the Netherlands and France. In addition, toward the end of 2009, AEGONs joint venture with Sony Life launched its first variable annuity product in the Japanese market. The product is being distributed through Sony Lifes Lifeplanner channel and several banks, including megabank Sumitomo Mitsui Banking Corp.

Earnings overview

Net income

AEGONs net income increased to EUR 204 million compared to a loss of EUR 1,082 million in 2008. The increase was the result of a significant improvement in the performance of fair value items, gains on investments and taxes, partly offset by lower earnings from lower investment income and lower fund related charges,, higher impairment charges and the loss on the sale of the Taiwanese life insurance operations which amounted to EUR 385 million. Fair value items include the over- or underperformance on certain assets held at fair value through profit or loss. In 2009 these showed an underperformance of EUR 544 million, a significant improvement compared with an underperformance of EUR 1,645 million in 2008. In the Americas, the underperformance of EUR 87 million was primarily attributable to losses on a macro equity hedge and fair value assets, largely offset by the positive impact of the guarantees. Underperformance of fair value items in the Netherlands of EUR 374 million was due mainly to the impact of movements in the fair value of guarantees and related hedges. In addition, the further narrowing of AEGONs own credit spread resulted in a loss of EUR 189 million for the holding company. Gains on investments amounted to EUR 518 million in 2009, a result primarily of trading in AEGONs bond portfolios, in part offset by fair value losses on direct residential real estate investments in the Netherlands. Impairment charges in 2009 increased to EUR 1,277 million. Impairments on US housing and mortgage related securities totaled EUR 678 million, while of the remainder EUR 501 million was related to corporate bonds, mostly in Americas and the United Kingdom.

Income tax

Income tax benefit in 2009 amounted to EUR 658 million and included a tax benefit of EUR 419 million related to cross border intercompany reinsurance transactions between Ireland and the United States, which is a partial reversal of the EUR 490 million in tax charges incurred during 2008.

Underlying earnings before tax

AEGONs underlying earnings before tax amounted to EUR 1,185 million for 2009, a decrease of 4% from 2008.

In the Americas, underlying earnings before tax totaled EUR 817 million compared with EUR 723 million a year earlier. The increase was due mainly to the recovery in financial markets, which had a positive effect on fee income, and an asset write-off in 2008 which didnt recur, partly offset by significantly higher employee benefit expenses.

Underlying earnings before tax in the Netherlands increased to EUR 398 million, up from EUR 378 million in 2008. This increase was mainly the result of improved mortality and morbidity results and several provision releases. Investment income was lower, primarily because 2008 included substantial non-recurring dividend income and a lower interest result.

In the United Kingdom, underlying earnings before tax amounted to EUR 52 million, a sharp decrease from 2008, due primarily to the impact of lower equity and corporate bond markets on fund related charges and an exceptional charge of GBP 38 million related to a program to improve the consistency of customer records in the pension business and losses from distribution companies.

Underlying earnings before tax from New Markets totaled EUR 170 million in 2009, up from EUR 101 million in 2008, driven mainly by further growth in Central & Eastern Europe and Spain. Underlying earnings before tax for 2008 included a sizeable one-time charge in Taiwan. AEGONs Taiwanese life insurance operations were sold during 2009 and its results are no longer included in the companys income statements.

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Interest charges and other

Expenses for the holding company amounted to EUR 252 million in 2009, compared with EUR 112 million last year, primarily a result of higher funding costs.

Commissions and expenses

Total commissions and expenses declined by 2% compared with 2008 to EUR 6.0 billion. Operating expenses were level at EUR 3.3 billion. Cost reduction initiatives were mainly offset by increases due to inflation and benefit plans. Excluding the impact of restructuring charges, increased employee benefit expenses in the United States and currency movements, operating costs decreased in 2009 by 5% on a comparable basis.

Production

New life sales totaled EUR 2,100 million, down 19% compared with 2008. The decline in sales was due to lower retail sales in Americas and sharply lower annuity sales in the United Kingdom, as planned following re-pricing. In the Netherlands sales increased primarily as a result of a rise in demand for AEGONs pension products. In Spain and Asia, sales increased as AEGONs businesses continued to expand, while Central Eastern Europe reported lower single premiums in Poland as a result of the market turmoil.

Gross deposits, excluding run off business, totaled EUR 27.6 billion in 2009, down 21% from 2008. Pension deposits, saving deposits, retail mutual funds and variable annuities were all strong. However, as anticipated, fixed annuity deposits were lower, and will continue to be managed toward a lower level. Synthetic GIC deposits were sharply lower, primarily related to the ongoing evaluation of risks of this business.

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AMERICAS

Americas (includes AEGON USA and AEGON Canada)


Income by product segment
Life and protection	903		1,090		(17	)	641		744		(14	)
Fixed annuities	334		341		(2	)	237		233		2
Variable annuities	(348	)	(574	)	39		(248	)	(392	)	37
Retail mutual funds	(16	)	11				(11	)	7
Individual savings and retirement products	(30	)	(222	)	86		(22	)	(152	)	86
Employer solutions & pensions	222		245		(9	)	158		167		(5	)
Life reinsurance	29		(93	)			21		(63	)
Canada	32		39		(18	)	23		27		(15	)
Latin America	(6	)	1				(4	)
Underlying earnings before tax	1,150		1,060		8		817		723		13
Fair value items	(123	)	(2,562	)	95		(87	)	(1,748	)	95
Realized gains / (losses) on investments	89		25				63		17
Impairment charges	(1,337	)	(1,138	)	(17	)	(950	)	(776	)	(22	)
Other income / (charges)	(4	)	6				(3	)	4
Run- off businesses	(18	)	513				(13	)	350
Income before tax (excluding income tax from certain proportionately consolidated associates)	(243	)	(2,096	)	88		(173	)	(1,430	)	88
Income tax from certain proportionately consolidated associates included in income before tax
Income tax	940		74				669		51
Of which income tax from certain proportionately consolidated associates
Net income	697		(2,022	)			496		(1,379	)
Net underlying earnings	1,017		736		38		724		502		44
Revenues
Life insurance gross premiums	8,388		8,759		(4	)	5,961		5,975
Accident and health insurance	2,377		2,511		(5	)	1,689		1,713		(1	)
Total gross premiums	10,765		11,270		(4	)	7,650		7,688
Investment income	5,505		6,861		(20	)	3,913		4,681		(16	)
Fee and commission income	1,260		1,375		(8	)	896		938		(4	)
Other revenues	3		4		(25	)	2		2
Total revenues	17,534		19,510		(10	)	12,461		13,309		(6	)
Commissions and expenses	5,065		4,991		1		3,600		3,404		6
Of which operating expenses	2,249		2,179		3		1,599		1,486		8

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New life sales
Life and protection	480	566	(15	)	341	387	(12	)
Employer solutions & pensions	29	57	(49	)	21	39	(46	)
Life reinsurance	206	240	(14	)	146	164	(11	)
Canada	61	82	(26	)	44	55	(20	)
Latin America	20	10	100		14	7	100
Total life production	796	955	(17	)	566	652	(13	)
New premium production accident and health	758	870	(13	)	539	593	(9	)
Gross deposits (on and off balance sheet)
Life and protection	10	11	(9	)	7	8	(13	)
Fixed annuities	4,730	5,930	(20	)	3,362	4,045	(17	)
Variable annuities	3,372	3,365			2,396	2,295	4
Retail mutual funds	2,408	2,798	(14	)	1,712	1,909	(10	)
Individual savings and retirement products	10,510	12,093	(13	)	7,470	8,249	(9	)
Employer solutions & pensions	16,075	27,919	(42	)	11,422	19,044	(40	)
Life reinsurance	2	4	(50	)	2	2
Canada	403	426	(5	)	287	291	(1	)
Total gross deposits excluding run-off businesses	27,000	40,453	(33	)	19,188	27,594	(30	)
Run- off businesses	1,309	10,221	(87	)	930	6,972	(87	)
Total gross deposits	28,309	50,674	(44	)	20,118	34,566	(42	)

Exchange rates

Per 1 EUR	Weighted average — 2009	2008	2009	Year-end — 2008
USD	1.4071	1.4660	1.4406	1.3917
CAD	1.5773	1.5589	1.5128	1.6998

Net income

Net income amounted to USD 697 million, a strong improvement from the USD 2,022 million loss in 2008. The improvement was primarily the result of the less negative performance of fair value items and a strong reversal of tax losses incurred in 2008 related to cross border intercompany reinsurance treaties (2009 included a tax benefit of USD 590 million versus tax charges of USD 718 million during 2008). Investment impairments of USD 1,337 million were higher than 2008 (USD 1,138 million) and primarily reflected a higher level of housing/mortgage related impairments.

The underperformance of fair value items of USD 123 million was mainly attributable to losses related to a macro equity hedge on guarantees. The results of AEGONs macro equity hedge program amounted to a loss of USD 298 million in 2009. Alternative assets in the Americas, such as real estate partnerships and private equity, however, showed an underperformance of USD 92 million. This was largely offset by a positive contribution from both total return annuities and the impact of lower implied equity market volatilities on the fair value of GMWB guarantees. 2008 included USD 1,165 million of fair value assets losses. In addition in 2008 lower interest rates, declining equity markets, increased equity market volatility and widening credit spreads contributed to a USD 1,269 million lower mark-to-market valuation for GMWB guarantees, total return annuities and Canadian segregated funds.

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Underlying earnings before tax

Underlying earnings before tax for 2009 amounted to USD 1,150 million, an increase of from 2008.

Underlying earnings before tax from Life and Protection declined by 17% and totaled USD 903 million. Underlying earnings before tax included increased employee benefit expenses and persistency related charges, reserve strengthening in the US life business and restructuring charges, partially offset by positive mortality experience and the impact of expense reductions.

Individual Savings and Retirement underlying earnings before tax amounted to a loss of USD 30 million, compared to a loss of USD 222 million in 2008 due to the equity market impact on fee income, minimum guarantee reserve strengthening and accelerated DPAC amortization. In addition, changes in lapse assumptions affected underlying earnings before tax by USD 75 million. The increased equity markets in the second half of 2009 did not lead to a reserve release on the variable annuity book, but resulted in lowering AEGONs short-term equity market return assumptions to 7.25%, below the long-term assumption of 9%. Fixed annuity underlying earnings before tax were impacted by lower yields from higher than average cash balances and accelerated DPAC amortization charges. Underlying earnings before tax in 2009 were also impacted increased employee benefit plan expenses.

Employer Solutions & Pensions underlying earnings before tax decreased to USD 222 million from USD 245 million in the prior year, due mainly to reduced fees as a result of lower equity markets and higher cash balances. Underlying earnings before tax were also negatively impacted by increased employee benefit plan expenses.

Underlying earnings before tax from Life Reinsurance totaled USD 29 million, up significantly from the USD 93 million loss reported in 2008. 2008 included significant reserve strengthening and an USD 45 million asset write-off which did not recur, while 2009 results were negatively impacted by lower investment income and higher employee benefit expenses.

Commissions and expenses

Total commissions and expenses increased 1% to USD 5.0 billion. The fourth quarter last year included substantial accelerated DPAC amortization following lower equity markets. Operating expenses increased 3% to USD 2,249 million as significant expense reductions were more than offset by an increase in employee benefit plan expenses and restructuring expenses.

Production

Total new life sales decreased 17% compared with 2008. Standardized retail production was lower due to tight credit markets and reduced lending, which significantly lowered life sales through the premium financing market. New premium production for accident and health products decreased 13% compared with 2008 due to the decision to run-off of the automotive credit business in the United States.

Total gross deposits, excluding institutional guaranteed products, decreased 33% compared with 2008. As a result of active management of the fixed annuity book, deposits declined to USD 4,730 million in 2009, while variable annuity deposits continued to develop favorably and amounted to USD 3,372 million. Retail mutual fund deposits decreased by 14% to USD 2,408 million as a result of the market conditions. Employer solutions & pension deposits decreased 42% in 2009 to USD 16.1 billion mainly due to a sharp decline in synthetic GIC deposits, primarily related to the ongoing evaluation of risks of this business.

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THE NETHERLANDS


Income by product segment
Life and Savings	180		29
Pensions	174		308		(44	)
Non life	29		31		(6	)
Distribution	16		3
Share in underlying earnings before tax of associates	(1	)	7
Underlying earnings before tax	398		378		5
Fair value items	(374	)	(193	)	(94	)
Realized gains / (losses) on investments	351		48
Impairment charges	(111	)	(138	)	20
Income before tax	264		95		178
Income tax	(23	)	(1	)
Net income	241		94		156
Net underlying earnings	298		326		(9	)
Revenues
Life insurance gross premiums	3,066		3,204		(4	)
Accident and health insurance	206		210		(2	)
General insurance	457		458
Total gross premiums	3,729		3,872		(4	)
Investment income	2,211		2,387		(7	)
Fee and commission income	383		416		(8	)
Total revenues	6,323		6,675		(5	)
Commissions and expenses	1,181		1,268		(7	)
Of which operating expenses	873		934		(7	)
New life sales
Life	82		97		(15	)
Pensions	157		122		29
Total life production	239		219		9
New premium production accident and health	17		15		13
New premium production general insurance	26		28		(7	)
Gross deposits (on and off balance sheet)
Life and Savings	3,032		2,473		23
Pensions	402		192		109
Total gross deposits	3,434		2,665		29

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Net income

Net income increased compared to 2008 to EUR 241 million. The improvement was a result of higher underlying earnings before tax, increased gains on investments and lower impairment charges, partly offset by lower fair value items.

Gains on investments totaled EUR 351 million, mainly the result of adjustments in the bond portfolio, in part driven by asset and liability management, partly offset by fair value losses of residential real estate investments. Fair value items underperformed by EUR 374 million mainly because of the impact of fair value movements of guarantees and related hedges. Impairments, primarily related to equities with the remainder to corporate credit investments, amounted to EUR 111 million.

Underlying earnings before tax

Underlying earnings before tax for 2009 amounted to EUR 398 million, an increase of 5% from 2008.

Underlying earnings before tax from Life & Savings increased to EUR 180 million. Life results improved mainly as a result of higher investment income, higher underlying earnings before tax from mortgages and lower costs, partly offset by charges related to a reorganization of the sales operations. Underlying earnings before tax also included several releases of provisions. For Savings, pressure on margins and volumes from fierce competition in the savings market and charges related to a reorganization of the sales operations, as well as the failures of Icesave and DSB, led to an underlying loss.

Pensions underlying earnings before tax declined compared with last year to EUR 174 million. Last year included a one-off dividend of EUR 75 million and exceptional technical results of EUR 37 million.

Non-life underlying earnings before tax decreased to EUR 29 million due to higher claims experience and included a charge related to the reorganization of the Dutch sales operations.

Underlying earnings before tax from Distribution amounted to EUR 16 million in 2009 compared to EUR 3 million in 2008. Lower volumes in the Dutch insurance market continue to have repercussions for the underlying earnings before tax of this business. Underlying earnings before tax for 2008 included a restructuring charge of EUR 21 million related to the real estate brokerage business.

Commissions and expenses

Commissions and expenses decreased by 7% compared with 2008 to EUR 1,181 million. As a result of significant cost savings, e.g. a reduction in staff and in project-related expenses, operating costs declined by 7% to EUR 873 million.

Production

Sales of both individual life single and recurring premium products were down compared to last year, following increased pricing competition in the immediate annuity market, as well as lower demand for regular premium products. Life sales decreased to EUR 82 million. Demand for AEGONs group pension products increased. This resulted in pension sales of EUR 157 million, up from EUR 122 million in the year before. In total, new life sales amounted to EUR 239 million.

Gross deposits were up strongly compared with 2008. Net deposits turned positive as a result of the increased savings deposits.

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UNITED KINGDOM


Income/(loss) by product segment
Life	38		46		(17	)	42		57		(26	)
Pensions	25		73		(66	)	28		92		(70	)
Distribution	(16	)	(1	)			(18	)	(2	)
Share in underlying earnings before tax of associates									1		(100	)
Underlying earnings before tax	47		118		(60	)	52		148		(65	)
Fair value items	25		(18	)			28		(22	)
Realized gains / (losses) on investments	70		1				79		1
Impairment charges	(163	)	(18	)			(184	)	(23	)
Other income / (charges)	59		(14	)			67		(17	)
Income before tax	38		69		(45	)	42		87		(52	)
Income tax attributable to policyholder return	(59	)	13				(66	)	17
Income before income tax on shareholders return	(21	)	82				(24	)	104
Income tax on shareholders return	29		2				33		1
Net income	8		84		(90	)	9		105		(91	)
Net underlying earnings	59		109		(46	)	66		137		(52	)
Revenues
Life insurance gross premiums	6,245		7,179		(13	)	7,014		9,017		(22	)
Total gross premiums	6,245		7,179		(13	)	7,014		9,017		(22	)
Investment income	2,042		1,941		5		2,296		2,438		(6	)
Fee and commission income	155		175		(11	)	174		220		(21	)
Total revenues	8,445		9,295		(9	)	9,484		11,675		(19	)
Commissions and expenses	662		640		3		743		804		(8	)
Of which operating expenses	413		403		2		463		506		(8	)
New life sales
Life	183		252		(27	)	206		316		(35	)
Pensions	716		869		(18	)	804		1,091		(26	)
Total life production	899		1,121		(20	)	1,010		1,407		(28	)
Gross deposits (on and off balance sheet)
Variable annuities	158						177
Total gross deposits	158						177

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Exchange rates

Per 1 EUR	Weighted average — 2009	2008	Year-end — 2009	2008
GBP	0.8903	0.7961	0.8881	0.9525

Net income

Net income amounted to GBP 8 million in 2009, down from GBP 84 million in prior year, as a result of lower fund related charges and an increase in impairments, partly offset by realized gains on investments and a tax credit. Gains on investments totaled GBP 70 million, mainly from bond trading. Impairments increased in 2009 to GBP 163 million, mostly related to hybrid securities issued by Irish and UK banks.

Underlying earnings before tax

Underlying earnings before tax decreased to GBP 47 million in 2009, due primarily to the impact of lower equity and corporate bond markets on fund related charges in AEGONs unit-linked pension business in the United Kingdom and an exceptional charge of GBP 38 million related to a program to improve consistency of customer records.

Underlying earnings before tax from Life amounted to GBP 38 million, down from GBP 46 million in 2008. Growth in the annuity and protection business and favorable mortality results were offset by one-time charges related to the withdrawal from the group employee benefit business. Underlying earnings before tax in last year had included a one-off benefit related to a purchased hedge.

Pensions underlying earnings before tax amounted to GBP 25 million, down GBP 48 million from last year. The main reason for the decrease is an exceptional charge of GBP 38 million related to a program to improve consistency of customer records, along with a reduction in fund related charges due to lower average equity and bond markets.

Distribution activities in 2009 recorded a loss of GBP 16 million, primarily a result of more difficult market conditions for mortgage and investment products and costs associated with adapting the business to the new environment.

Commissions and expenses

Total commissions and expenses in 2009 were up 3% compared to 2008. Commissions were lower because of a change in AEGONs business mix in the United Kingdom. Operating expenses increased by 2% to GBP 413 million, due mainly to restructuring expenses and a rise in risk and regulatory costs. 2008 had included a provision release related to incentive payments in the asset management business.

Production

Compared to 2008, sales were down across most products, driven by falling annuity sales through pricing action and economic factors impacting group pension sales. Group pension sales in 2008 included one large case. Sales from investment bonds suffered from tax changes and worsening market conditions.

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NEW MARKETS


Income by product segment
Central & Eastern Europe	117		108		8
Asia	(14	)	(50	)	72
Spain & France	71		50		42
Variable Annuities Europe	(4	)	(7	)	43
Underlying earnings before tax	170		101		68
Fair value items	3		(24	)
Realized gains / (losses) on investments	5		(5	)
Impairment charges	(27	)	(76	)	64
Other income / (charges)	(387	)	1
Income before tax (excluding income tax from certain proportionately consolidated associates)	(236	)	(3	)
Income tax from certain proportionately consolidated associates included in income before tax	10		6		67
Income tax	(53	)	(31	)	(71	)
Of which income tax from certain proportionately consolidated associates	(10	)	(6	)	(67	)
Net income	(289	)	(34	)
Net underlying earnings	110		64		72
Revenues
Life insurance gross premiums	1,284		1,880		(32	)
Accident and health insurance	68		71		(4	)
General insurance	151		158		(4	)
Total gross premiums	1,503		2,109		(29	)
Investment income	283		425		(33	)
Fee and commission income	140		129		9
Other revenues	2		3		(33	)
Total revenues	1,928		2,666		(28	)
Commissions and expenses	392		538		(27	)
Of which operating expenses	227		232		(2	)
New life sales
Central Eastern Europe	76		98		(22	)
Asia	35		62		(44	)
Spain & France	174		157		11
Total life production	285		317		(10	)
New premium production accident and health	5		6		(17	)
New premium production general insurance	30		40		(25	)
Gross deposits (on and off balance sheet)
Central Eastern Europe	801		701		14
Asia	4		126		(97	)
Spain & France	61		64		(5	)
Variable Annuities Europe	622		1,073		(42	)
AEGON Asset Management	3,329		2,768		20
Total gross deposits	4,817		4,732		2

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Exchange rates

Weighted average exchange rates for the currencies of the countries included in the New Markets segment, and which do not report in Euros are summarized in the table below.


Per 1 EUR
Czech Republic Krona (CZK)	26.3343	24.8931
Hungarian Forint (HUF)	280.2934	251.2908
New Taiwan Dollar (NTD)	44.9230	46.1694
Polish Zloty (PLN)	4.3248	3.5206
Rin Min Bi Yuan (CNY)	9.4849	10.2470
Slovakian Koruna (SKK)	NA	31.1190

Net income / (loss)

New Markets recorded a net loss of EUR 289 million in 2009 as a result of a book loss of EUR 385 million from the sale of the companys Taiwanese life insurance activities. Excluding this one-time loss, net income amounted to EUR 96 million, a strong increase compared to the same period last year, mainly as a result of improved results in CEE and Spain and a loss in 2008 in Taiwan from accelerated DPAC amortization, higher gains on investments and lower impairments.

Underlying earnings before tax

Central & Eastern Europe underlying earnings before tax increased to EUR 117 million as a result of growth in the Czech Republic, the inclusion of a Polish pension fund and the introduction of DPAC in the pension businesses in Hungary and Poland.

Underlying earnings before tax in Asia increased in 2009 to a loss of EUR 14 million compared to a loss of EUR 50 million in 2008. Results last year were impacted by an accelerated amortization of DPAC in Taiwan of EUR 43 million. The asset management joint venture in China performed well, driven by increased asset balances on the back of a strong recovery in the Chinese equity market.

Spain & France went up considerably due to improved results from AEGONs joint ventures in Spain and a better performance of the partnerships with regional savings bank CAM in Spain and with La Mondiale, AEGONs French partner.

Commissions and expenses

Commissions and expenses declined to EUR 392 million, mainly a result of the sale of AEGON Taiwan. Operating expenses were also lower due to the sale of AEGON Taiwan, partly offset by the inclusion of new operations in Turkey and Asia, the inclusion of acquired pension funds in Hungary and Poland and two new joint ventures in Spain along with continued growth of the business.

Production

Total new life sales of EUR 285 million were lower than last year mainly due to the sale of the Taiwanese life operations in early 2009. Excluding Taiwan, sales increased slightly as higher sales in Spain and China more than offset the decline in CEE.

In Central Eastern Europe, sales of recurring premium life insurance declined 13% as strong performances in the Czech Republic and Slovakia were offset by declines in Hungary and Poland. Single premium sales were sharply lower, particularly in Poland, because of market turmoil. Total new life sales in CEE amounted to EUR 76 million in 2009, compared to EUR 98 million in 2008.

In Spain, new life sales increased to EUR 174 million, up from EUR 157 million, due primarily to the inclusion of two new joint ventures with regional savings banks and higher sales of existing joint ventures as a result of the introduction of new products and successful sales campaigns. Sales for the partnership with regional savings bank CAM amounted to EUR 84 million (EUR 83 million in 2008).

In Asia, new life sales in China increased to EUR 24 million compared to EUR 15 million last year, as a result of higher recurring premium production in most distribution channels. AEGONs joint venture in India recorded new life sales of EUR 5 million.

Gross deposits increased to EUR 4.8 billion mainly due to higher asset management funds as a result of the introduction of new mutual funds in China. Deposits in Central Eastern Europe increased to EUR 801 million, due to continued growth in the pension business.

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5.5 Liquidity and capital resources

AEGON aims to secure stable and strong capital adequacy for its businesses, strengthening its ability to withstand adverse market conditions and ensuring the company is able to meet long-term obligations toward its stakeholders.

Guiding principles

AEGON has a number of guiding principles, which determine its approach to capital and liquidity management:

Ensure AEGONs business and operating units have strong capital adequacy.

Manage and allocate capital as efficiently as possible, maximizing returns and supporting the companys overall objective of sustainable, profitable growth.

Maintain overall capital strength and an efficient capital structure through management of the companys capital base and leverage.

Ensure sufficient liquidity to meet obligations at a reasonable cost to the company.

Ensure AEGONs continued access to international money and capital markets on competitive terms and thereby reduce the companys overall cost of capital.

Taken together, AEGON believes these guiding principles strengthen the companys ability to withstand adverse market conditions, enhance its financial flexibility and serve the long-term interests of both the company and its stakeholders.

Governance

Since October 2009, AEGON has been subject to group supervision by the Dutch Central Bank in accordance with the requirements of the European Unions Financial Conglomerate Directive. AEGONs Corporate Treasury manages and coordinates capital and liquidity management strategies and processes. The department acts under the authority of the Group Risk & Capital Committee (for further details on this committee, refer to Item 11 for more details on this committee).

Capital management

Strategic importance

AEGONs approach to capital management plays a vital role in the companys broader strategy, which is based in part on ensuring more capital is directed toward those markets that offer strong growth prospects and higher returns. In recent years, AEGON has released a significant amount of capital from its existing businesses through a combination of risk reduction, greater capital efficiency and a more active capital management strategy. Given current uncertain economic and market conditions, AEGON intends to retain an adequate capital buffer for the foreseeable future.

Core capital from the Dutch State

In December 2008, AEGON secured EUR 3 billion in core capital from the Dutch State through the issuance of convertible core capital securities. The core capital was part of a broader program of support for banks and insurance companies in the Netherlands during the recent financial crisis (refer to Item 10C Material Contracts for more detail).

Releasing capital

In the thirty months from June 2008 to December 2010, AEGON released a total of EUR 6.7 billion in capital from its businesses, well above the companys initial target of EUR 4 to EUR 5 billion. In combination with other measures, this capital release program ensured AEGON could withstand the sharp deterioration in economic and market conditions during the global financial crisis.

Improving risk profile

AEGON has taken measures to improve its risk-return profile and lessen its exposure to world financial markets. These measures, in turn, have had the effect of lowering the companys overall capital requirements.

In addition, AEGON has taken decisions in recent years that have led to an improved risk-return profile, including the sale of the companys life insurance activities in Taiwan and the run-off of AEGONs spread-based institutional business in the United States. Since mid-2008, risk reduction measures have accounted for approximately 40% of AEGONs efforts at preserving and releasing capital.

Measures taken during 2010 included lowering the companys exposure to equity markets by increased hedging of variable annuity back books in the United States.

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Reallocating capital

AEGONs aim over the next few years is to reallocate capital toward markets offering strong growth and higher returns. This includes markets in Latin America, Asia, Spain and Central & Eastern Europe, as well as specific, high-growth segments in the companys more established markets the United States, the Netherlands and the United Kingdom. To achieve this goal, AEGON has put a number of measures in place over the past year:

Discontinuation of sales of executive non-qualified benefit plans and associated Bank-Owned and Corporate-Owned Life Insurance (BOLI-COLI) in the United States.

In the United States, AEGON is also shifting its focus from spread-based to fee-based products, expanding its pension business, running off its spread-based institutional business, as well as de-emphasizing fixed annuities.

AEGON has, in the meantime, continued to invest in growth markets in Asia, Latin America and Central & Eastern Europe.

Capital requirements and leverage

AEGONs goal is to ensure that all units maintain a strong financial position, now and into the future, and are able to sustain losses from adverse business and market conditions. The companys overall capital management depends on the following factors:

Capital adequacy

Capital quality

Capital leverage

Capital adequacy

Capital adequacy is managed at company-wide, country and operating unit levels, as well as at the level of individual legal entities within the organization. As a matter of policy, AEGON maintains operating companies capital adequacy at whichever is higher of the following:

Regulatory requirements.

Relevant requirements for AA capital adequacy.

Any additionally self-imposed internal requirements.

In 2010, AEGONs capital position remained strong. At the end of the year, AEGON had an excess over and above its capital adequacy requirements of EUR 3.8 billion, an improvement from EUR 3.7 billion twelve months earlier. AEGONs Insurance Group Directive ratio a common measure of capital adequacy in the European Union was 198%, down from 204% at the end of 2009. This was mainly due to an increase in capital requirements in the Americas. AEGONs capital position in 2010 was strengthened by increased earnings from the companys operating units. Over the past year, these units have generated a total of EUR 1.4 billion in cash flow to the group. Excess capital increased despite a revision to Standard & Poors risk factors, which led to a rise in capital requirements in 2010. As a result, capital adequacy requirements in the Americas rose by an estimated USD 1.8 billion during the year.

AEGONs capital quality and leverage

AEGONs capital base consists of the following components:

Core capital, which comprises shareholders equity (excluding the revaluation reserve), and convertible core capital securities issued in December 2008.

Perpetual capital securities (including currency revaluations).

Dated subordinated and senior debt.

AEGONs capital base 2010

AEGON places limits on the amount of non-core capital in its overall capital base. Currently, the companys aim is to ensure that core capital comprises at least 70% of the capital base, and that perpetual capital securities and dated subordinated and senior debt account for no more than 25% and 5% respectively. At the end of 2010, AEGONs capital base consisted of 75% core capital and 19% perpetual capital securities. Dated subordinated and senior debt accounted for the remaining 6%. AEGONs goal is to further improve the quality of its capital base by increasing the proportion of core capital to at least 75% by the end of 2012. Group equity comprises core capital (including the revaluation reserves), and other equity securities. These include perpetual cumulative capital securities and junior perpetual capital securities, as well as other equity reserves. At the end of 2010, these equity securities totaled EUR 4.7 billion.

At December 31, 2010, core capital amounted EUR 18.7 billion (December 31, 2009: EUR 14.2 billion) and Group equity amounted EUR 23.4 billion (December 31, 2009: EUR 18.9 billion).

Ratings

Throughout the recent financial crisis, AEGONs aim has been to maintain excess capital over and above the amount required to maintain an AA financial strength rating. This remains the companys objective, and plays an important role in determining overall capital management strategy. In 2010, AEGON maintained strong financial strength ratings from leading international rating agencies for its operating subsidiaries and a strong credit rating for the holding.

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Most important rating (December 31, 2010)

Agency	AEGON N.V.	AEGON USA
Standard & Poors	A- Outlook: negative	AA- Outlook: negative
Moodys	A3 Outlook:
negative	A1 Outlook:
negative
Fitch	A- Outlook:
stable	AA- Outlook:
stable

Liquidity management

Liquidity management is a fundamental building block of AEGONs overall financial planning and capital allocation processes. AEGONs aim is to ensure that liquidity is sufficient to meet cash demands even under extreme conditions. The amount of liquidity held is determined by the companys liquidity risk policy, which ensures that AEGON and its operating companies maintain a prudent liquidity profile.

Sources and uses of liquidity

AEGONs subsidiaries are primarily engaged in the life insurance business, which is a long-term business with relatively illiquid liabilities and generally matching assets. Liquidity consists of both liquid assets held in investment portfolios, as well as inflows generated by premium payments and customer deposits. These are used primarily to purchase investments, as well as to fund benefit payments to policyholders, policy surrenders, operating expenses, and to pay dividends to AEGON N.V., if the subsidiarys capital position so allows. At AEGON N.V., liquidity is sourced from internal payments by operating companies and accessing capital and money markets.

Liquidity is coordinated centrally and managed both at AEGON N.V. and at country unit levels. AEGONs liquidity position remained strong throughout 2010.

Stress tests

Liquidity is measured and stress-tested consistently across the company, and a liquidity stress management plan is maintained at Corporate Treasury and at individual country units. Stress tests combine a severe surrender scenario with an impaired asset scenario. AEGONs liquidity policy requires that all operating units measure the period they can maintain a projected positive cash balance without needing to sell any noncash assets, while meeting all cash demands for a period of two years 7 .

AEGONs liquidity position in 2010

At the end of 2010, AEGON N.V. held EUR 1.7 billion in excess capital compared with EUR 1.4 billion last year. This was invested in highly liquid money market assets.

AEGONs excess liquidity is invested in highly liquid, short-term assets in accordance with the companys internal risk management policies. AEGON believes its working capital, backed by its external funding programs and facilities, is ample for the companys present requirements.

Debt funding and back-up facilities

Most of AEGONs debt is issued by AEGON N.V., the parent company. A limited number of other AEGON companies may also issue debt securities, but for the most part these securities are guaranteed by AEGON N.V. AEGON N.V. has regular access to international capital markets under a USD 6 billion debt issuance program. Access to US markets is made possible by a separate US shelf registration.

AEGON also has access to domestic and international money markets through its USD 4.5 billion commercial paper programs. At the end of 2010, AEGON had EUR 701 million outstanding under these programs.

AEGON maintains back-up credit facilities with international lenders to support outstanding amounts under these commercial paper programs. The companys principal arrangement is a USD 5 billion syndicated facility consisting of a USD 3 billion back-up credit facility which matures in 2012 and a USD 2 billion revolving letter of credit facility of which USD 1.5 billion matures in 2015 and USD 0.5 billion matures in 2017. In addition, AEGON also maintains USD 425 million of shorter-dated bilateral back-up facilities. AEGON N.V. has not drawn any amounts under any of its liquidity back-up facilities.

7 Where cash is defined as cash, cash equivalents plus highly liquid securities issued by governments or entities fully and explicitly guaranteed by governments in domestic denominations.

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Operational leverage

Though operational leverage is not considered part of AEGONs capital base, it is an important source of liquidity and funding. Operational debt relates primarily to mortgage warehousing and the funding of US Regulation XXX and Guideline AXXX redundant reserves. Despite volatile market conditions, AEGON issued the following residential mortgage-backed securities during 2010:

July 2010: AEGON completed the sale of EUR 1.02 billion in residential mortgage backed securities to institutional investors.

September 2010: AEGON completed the sale of a further EUR 842 million in residential mortgage-backed securities to institutional investors.

These securities were issued under the Dutch SAECURE program and managed by AEGON Levensverzekering N.V., the companys life insurance unit in the Netherlands.

5.6 Research and development, patents and licences

Not applicable

5.7 Off-balance sheet arrangements

As part of the AEGON Levensverzekering N.V. funding program the Company regularly enters into securitization contracts for its mortgage loans. At December 31, 2010 securitization contracts named SAECURE 3, SAECURE 4, SAECURE 5 and SAECURE 6 NHG have been derecognized with a total value of EUR 3.1 billion (2009: EUR 3.9 billion).

In the third quarter of 2010, in relation to the publicly placed securitization SAECURE 2, the special purpose entity decided to use its right to redeem all notes to the note holders and sold the mortgage loans back to AEGON Levensverzekering N.V., a wholly owned subsidiary of AEGON N.V. via AEGON Nederland N.V., at market value. This transaction did not generate a profit or loss for AEGON.

With respect to the transactions SAECURE 3, 4, 5 and 6 NHG, the related mortgage loans have been sold and derecognized and the special purpose entities are not consolidated in the financial statements of AEGON. The structure of these transactions is as follows: the economic ownership of a certain amount of aggregate mortgage receivables was conveyed to a special purpose entity. This special purpose entity funded the purchase of mortgages from AEGON Levensverzekering N.V. with the issuance of mortgage-backed securities. The transfer of ownership title will take place only if the borrowers are duly notified by the special purpose entity upon the occurrence of certain pre-defined notification events. At the same time AEGON Levensverzekering N.V. entered into a fixed-to-floating swap agreement with the contract parties agreed to pay the floating rate (EURIBOR based) and receive the fixed rate (yield from the mortgage receivables). After a period of seven years, the interest of the notes issued by the special purpose entity in respect of this transaction will step-up, together with a similar step-up in the fixed-to-floating swap agreement. At that same time, the special purpose entity has the right to call the notes. A deferred purchase arrangement forming part of the contract to sell the mortgage loans to the special purpose entity entitles AEGON Levensverzekering N.V. to any specified residual positive value of the special purpose entity at maturity. A 3.3% portion of securitized mortgage loans forming part of SAECURE 4 and amounting to EUR 12 million (2009 EUR 13 million) continues to be recognized as a financial asset on balance, representing the interest rate risk retained by AEGON Levensverzekering N.V. in respect of the fourth publicly placed securitization contract. At December 31, 2010 the market value of these securitized mortgage loans (off balance) is EUR 3.1 billion (2009: 3.9 billion).

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5.8 Contractual Obligations and Commitments

i Contractual obligations as per December 31, 2010

The amount of collateral we post or receive is related to market movements and as such AEGON has in the past and may in the future be required to post or receive additional collateral. If market prices (for currency exchange rates, interest rates or equity markets) move away from the level at which collateral was posted last, we either post or receive different levels of collateral.

In million EUR (payments due by period) — On Demand	<1 year	1-3 years	4-5 years	>5 years	Total
Insurance contracts 1		6,171	13,506	14,367	154,819	188,863
Insurance contracts for account of policyholders 1		5,617	12,204	11,649	93,920	123,390
Investment contracts 1		5,571	10,017	3,564	7,848	27,000
Investment contracts for account of policyholders 1	90	5,778	10,712	9,735	102,857	129,172
TRUPS, subordinated borrowings and borrowings 2		1,032	2,290	1,127	4,212	8,661
Scheduled interest payments on TRUPS, subordinated borrowings and borrowings		312	498	317	1,667	2,794
Operating leases 3		80	129	79	350	638

1 The projected cash benefit payments are based on managements best estimates of the expected gross benefits and expenses partially offset by the expected gross premiums, fees and charges relating to the existing business in force. Estimated cash benefit payments are based on mortality, morbidity and lapse assumptions comparable with AEGONs historical experience, modified for recent observed trends. Actual payment obligations may differ if experience varies from these assumptions. The cash benefit payments are presented on an undiscounted basis and are before deduction of tax and before reinsurance. The liability amount in our consolidated financial statement reflects the discounting for interest as well as adjustments for the timing of other factors as described above. As a result, the sum of the cash benefit payments shown for all years in the table exceeds the corresponding liability amounts included in notes 18.20, 18.21, 18.22 and 18.23 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F. More details on the products, terms and conditions are included in item 4B.

2 Long-term debt represents principal repayment obligations relating to Trust pass-through securities (TRUPS), subordinated borrowings and borrowings; they are described further in Notes 18.18, 18.19 and 18.24 of the notes to our consolidated financial statements in Item 18 of this Report.

3 Operating leases are primarily related to agency and administration offices.

ii Investments contracted

In the normal course of business, the Group has committed itself through purchase and sale transactions of investments, mostly to be executed in the course of 2011. The amounts represent the future outflow and inflow, respectively, of cash related to these investment transactions that are not reflected in the consolidated balance sheet.

Purchase	Sale		Purchase	Sale
Real estate		(6	)		(3	)
Mortgage loans	244			327
Private loans	19			36
Other	559			807

Mortgage loans commitments represent undrawn mortgage loan facility provided and outstanding proposals on mortgages. Other commitments include future purchases of interests in investment funds and limited partnerships.

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iii Other commitments and contingencies

Guarantees	547	443
Standby letters of credit	122	109
Share of contingent liabilities incurred in relation to interests in joint ventures	75	717
Other guarantees	4	3
Other commitments and contingent liabilities	26	27

Guarantees include those given on account of asset management commitments and guarantees associated with the sale of investments in low-income housing tax credit partnerships in the United States. Standby letters of credit amounts reflected above are the liquidity commitment notional amounts. In addition to the guarantees shown in the table, guarantees have been given for fulfillment of contractual obligations such as investment mandates related to investment funds.

AEGON N.V. has entered into a net worth maintenance agreement with its indirect subsidiary AEGON Financial Assurance Ireland Limited (AFA), pursuant to which AEGON N.V. will cause AFA to have a tangible net worth of at least 3% of its total liabilities under financial guaranty policies which it issues up to a maximum of EUR 3 billion.

A group company entered into a net worth maintenance agreement with AEGON subsidiary Transamerica Life International (Bermuda) Ltd ensuring the company is adequately capitalized and has sufficient cash for its operations.

AEGON N.V. has guaranteed and is severally liable for the following:

Due and punctual payment of payables due under letter of credit agreements applied for by AEGON N.V. as co-applicant with its subsidiary companies Transamerica Corporation, AEGON USA, LLC and Commonwealth General Corporation. At December 31, 2010, the letter of credit arrangements amounted to EUR 3,489 million (2009: EUR 3,492 million); as at that date no amounts had been drawn, or were due under these facilities;

Due and punctual payment of payables by the consolidated group companies Transamerica Corporation, AEGON Funding Company LLC, Commonwealth General Corporation and Transamerica Finance Corp. with respect to bonds, capital trust pass-through securities and notes issued under commercial paper programs (EUR 620 million; 2009: EUR 668 million), as well as payables with respect to certain derivative transactions of Transamerica Corporation (nominal amount EUR 2,094 million; 2009: EUR 1,870 million);

Due and punctual payment of any amounts owed to third parties by the consolidated group company AEGON Derivatives N.V. in connection with derivative transactions. AEGON Derivatives N.V. only enters into derivative transactions with counterparties with which ISDA master netting agreements including collateral support annex agreements have been agreed; net (credit) exposure on derivative transactions with these counterparties was therefore limited as at December 31, 2010.

AEGON is involved in litigation in the ordinary course of business, including litigation where compensatory or punitive damages and mass or class relief are sought. In particular, certain current and former customers, and groups representing customers, have initiated litigation and certain groups are encouraging others to bring lawsuits in respect of certain products. The products involved in the Netherlands include securities leasing products and unit linked products (so called beleggingsverzekeringen including the KoersPlan product). AEGON has established litigation policies to deal with the claims defending when the claim is without merit and seeking to settle in certain circumstances. This and any other litigation AEGON has been involved in over the last twelve months have not had any significant effects on the financial position or profitability of AEGON N.V. or the Group. However, there can be no assurances that AEGON will be able to resolve existing litigation in the manner it expects or that existing or future litigation will not result in unexpected liability.

In addition, in recent years, the insurance industry has increasingly been the subject of litigation, investigations, regulatory activity and challenges by various governmental and enforcement authorities and policyholder advocate groups concerning certain practices. AEGON subsidiaries have received inquiries from local authorities and policyholder advocate groups in various jurisdictions including the United States, the United Kingdom and the Netherlands. In the normal course of business, reviews of processes and procedures are undertaken to ensure that customers have been treated fairly, and to respond to matters raised by policyholders and their representatives. In 2010, AEGON UK received a fine of EUR 3.3 million from the FSA due to systems and controls failings, some of which have led to customer detriment. AEGON does not believe that material liabilities will arise from such reviews, however there is a risk that the Group is not able to resolve such matters in the manner that it expects. In certain instances, AEGON subsidiaries modified business practices in response to such inquiries or the findings thereof. Certain AEGON subsidiaries have been informed that the regulators may seek fines or other monetary penalties or changes in the way AEGON conducts its business.

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iv Collateral

Securities lending and repurchase activities

The following table reflects the carrying amount of non-cash financial assets that have been transferred to another party under security lending and repurchase activities where the counterparty has the right to sell or repledge.

Financial assets for general account — Available-for-sale	10,465	6,600
Financial assets at fair value through profit or loss	89	51
Total	10,554	6,651
Financial assets for account of policyholders	5,679	3,592

AEGON retains substantially all risks and rewards of the transferred assets, this includes credit risk, settlement risk, country risk and market risk. The assets are transferred in return for cash collateral or other financial assets.

The carrying amount of non-cash financial assets that have been transferred to another party under security lending and repurchase activities where the counterparty does not have the right to sell or repledge amount to EUR 172 million (2009: EUR 57 million).

Assets accepted

AEGON receives collateral related to securities lending and reverse repurchase activities. Non-cash collateral is not recognized in the balance sheet.

Cash collateral is recorded on the balance sheet as an asset and an offsetting liability is established for the same amount as AEGON is obligated to return this amount upon termination of the lending arrangement. Cash collateral is usually invested in pre-designated high quality investments. The sum of cash and non-cash collateral is typically greater than the market value of the related securities loaned.

The following table analyses the fair value of the assets received in relation to securities lending and (reverse) repurchase activities:

Cash collateral on securities lending	4,993	1,170
Cash received on repurchase agreements	5,076	4,867
Non-cash collateral	5,862	2,817
Total	15,931	8,854
Non-cash collateral that can be sold or repledged in the absence of default	4,154	1,797
Non-cash collateral that has been sold or transferred

In addition, AEGON can receive collateral related to derivative transactions that it enters into. The credit support agreement will normally dictate the threshold over which collateral needs to be pledged by AEGON or its counterparty. Transactions requiring AEGON or its counterparty to post collateral are typically the result of over-the-counter derivative trades, comprised mostly of interest rate swaps, currency swaps and credit swaps.

The above items are conducted under terms that are usual and customary to standard derivative, and securities lending activities, as well as requirements determined by exchanges where the bank acts as intermediary.

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Assets pledged

AEGON pledges assets that are on its balance sheet in securities borrowing transactions, in repurchase transactions, and against long-term borrowings. In addition, in order to trade derivatives on the various exchanges, AEGON posts margin as collateral.

These transactions are conducted under terms that are usual and customary to standard long-term borrowing, derivative and securities borrowing activities, as well as requirements determined by exchanges where the bank acts as intermediary.

AEGON has pledged EUR 7,092 million (2009: EUR 9,532 million) financial assets as collateral for general account liabilities and contingent liabilities. None (2009: none) of the financial assets pledged can be sold or repledged by the counterparty.

EUR 459 million of the financial assets and other assets were pledged as collateral for liabilities and contingent liabilities for account of policyholders in 2010 (2009: EUR 235 million).

Non-cash financial assets that are borrowed or purchased under agreement to resell are not recognized in the balance sheet.

To the extent that cash collateral is paid, a receivable is recognized for the corresponding amount. If other non-cash financial assets are given as collateral, these are not derecognized.

AEGON has pledged EUR 940 million (2009: EUR 420 million) cash collateral on securities borrowed and derivative transactions and EUR 923 million (2009: EUR 9 million) on reverse repurchase agreements, refer to Note 18.13.2 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F.

As part of AEGONs mortgage funding program EUR 1.8 billion have been given as security for notes issued (refer to Note 18.23 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F).

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5.9 Subsequent Events

On March 1, 2011 AEGON completed the sale of 173,604,912 new common shares of AEGON N.V. with a nominal value of EUR 0.12. The shares were sold at a price of EUR 5.20 per share. The proceeds of EUR 903 million were used to fund part of the repurchase the convertible core capital securities described below.

The new shares have been listed on Euronext Amsterdam, the principal market for AEGONs common shares.

On March 15, 2011, Vereniging AEGON exercised its option rights to purchase 41,042,000 class B preferred shares at par value in order to avoid dilution of its voting rights following the issuance of 10% new common shares completed on March 1, 2011.

On March 15, 2011, AEGON repurchased EUR 750 million in principal amount of convertible core capital securities from the Dutch state. The total payment to the Dutch state amounted to EUR 1.125 billion of which EUR 750 million related to the repurchase of 187.5 million convertible core capital securities and EUR 375 million related to the premium attached to this repurchase.

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ITEM 6. DIRECTORS, SENIOR MANAG EMENT AND EMPLOYEES

6.1 Introduction

AEGON is a public company under Dutch law. It is governed by three corporate bodies: the General Meeting of Shareholders, which meets at least once every year, the Executive Board and the Supervisory Board. As a company based and registered in the Netherlands, AEGON is subject to the Dutch Corporate Governance Code 1 .

AEGONs common shares are listed in Amsterdam, New York and London. AEGON has institutional and retail shareholders around the world. More than three-quarters are located in North America, the Netherlands and the United Kingdom, the companys three main markets. AEGONs largest shareholder is Vereniging AEGON, an association established to protect the broader interests of the company and its stakeholders.

6.2 General Meeting of Shareholders

A General Meeting of Shareholders is held at least once a year. Its main function is to decide matters such as the adoption of annual accounts, the approval of dividend payments and appointments to AEGONs Supervisory and Executive Boards.

Meetings are convened by public notice. When deemed necessary, the Supervisory or Executive Board has the authority to convene an extraordinary General Meeting of Shareholders.

Agenda

Those shareholders who alone or jointly represent at least 1% of AEGONs issued capital or block of shares worth at least EUR 50 million 2 may request items be added to the agenda of these meetings. In accordance with AEGONs Articles of Association, such requests will be granted, providing they are received in writing at least 60 days before the meeting and unless important interests of the company dictate otherwise.

Attendance

Every shareholder is entitled to attend the General Meeting, to speak and vote, either in person or by proxy granted in writing. This includes electronically submitted proxies. All shareholders wishing to take part must provide proof of their identity and shareholding, and must notify the company ahead of time of their intention to attend the meeting.

Record date

The record date is used to determine shareholders entitlements with regard to their participation and voting rights. In accordance with the Dutch law, the record date will be set 28 days before the day of the General Meeting of Shareholders.

Stichting Communicatiekanaal

AEGON is a member of the Stichting Communicatiekanaal Aandeelhouders, a Dutch foundation dedicated to improving communication between listed companies in the Netherlands and their shareholders and to encouraging greater shareholder participation at general meetings. Shareholders may use the services of this foundation to vote by proxy. AEGON also solicits proxies from New York registry shareholders in line with common practice in the United States.

Voting at the general Meeting

At the General Meeting, each share carries one vote. However, under certain circumstances, AEGONs largest shareholder, Vereniging AEGON, may cast 25/12 votes per preferred share 3 . All resolutions are adopted by an absolute majority of votes cast, unless Dutch law or AEGONs Articles of Association stipulate otherwise.

1 For further details on how AEGONs corporate governance practices differ from those required of US companies under New York Stock Exchange standards, please refer to the NYSE Listing standards in the Governance section of AEGONs website at www.aegon.com.

2 The Dutch law currently provides for a threshold of EUR 50 million. It is expected that the law will be amended and that the threshold will be increased to EUR 100 million. The Articles of Association of AEGON N.V. already provide for a threshold of EUR 100 million. During the General Meeting of Shareholders in 2010 it was confirmed that the threshold of EUR 100 million in market value will not be effective until the Dutch law has been amended.

3 For further information, please see Item 6.5D Special control rights.

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6.3 Executive Board

AEGONs Executive Board currently has two members: Alexander R. Wynaendts, who is Chairman of the Executive Board and Chief Executive Officer, and Jan J. Nooitgedagt, who is AEGONs Chief Financial Officer.

AEGONs Executive Board is charged with the overall management of the company and, as such, is responsible for achieving the companys aims, strategy and associated risk profile, as well as overseeing any relevant sustainability issues and the development of the companys earnings. Each member has duties related to his or her specific area of expertise. The number of Executive Board members and their terms of employment are determined by the companys Supervisory Board. Executive Board members are appointed by the General Meeting of Shareholders following nomination by the Supervisory Board.

For certain decisions detailed in AEGONs Articles of Association the Executive Board must seek prior approval from the Supervisory Board. In addition, the Supervisory Board may also choose to subject other Executive Board decisions to its prior approval.

6.4 Supervisory Board

AEGONs Supervisory Board oversees the management of the Executive Board, as well as the overall course of the companys business and corporate strategy. In its deliberations, the Supervisory Board must take into account the interests of all AEGON stakeholders. The Supervisory Board operates according to the principles of collective responsibility and accountability.

Appointment of Board members

Members are appointed by the General Meeting of Shareholders following nomination by the Supervisory Board itself. At present, AEGONs Supervisory Board consists of ten non-executive members, one of whom is a former member of AEGONs Executive Board.

Committees

The Supervisory Board also oversees the activities of several committees. These committees are composed exclusively of Supervisory Board members and deal with specific issues related to AEGONs financial accounts, risk management strategy, executive remuneration and appointments. These committees are:

The Audit Committee

The Risk Committee

The Compensation Committee

The Nominating Committee.

Composition of the Board

AEGON endeavors to ensure that the composition of the companys Supervisory Board is well balanced. A profile has been drawn up outlining the required qualifications of its members. Supervisory Board members are no longer eligible for appointment after the age of 70, unless the Board itself decides to make an exception. Supervisory Board members remuneration is determined by the General Meeting of Shareholders.

6.5 Exercise of Control

As a publicly listed company, AEGON is required to provide the following detailed information regarding any structures or measures that may hinder or prevent a third party from acquiring the company or exercising effective control over it.

A. CAPITAL OF THE COMPANY

AEGON has authorized capital of EUR 610 million, divided into Three billion common shares, each with a par value of EUR 0.12 and one billion class A and class B preferred shares, each with a par value of EUR 0.25.

At the end of 2010, a total of 1,736,049,139 common shares and 280,710,000 preferred shares had been issued. These represented respectively 74.8% and 25.2% of AEGONs total issued and fully paid-up capital.

Depository receipts for AEGON shares are not issued with the companys cooperation.

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Common shares

Each common share carries one vote. There are no restrictions whatsoever on the exercise of voting rights by holders of common shares, whether with regard to the number of votes or to the time period in which they may be exercised.

Preferred shares

All preference shares are held by Vereniging AEGON, the companys largest shareholder. In line with their higher par value, preferred shares may carry 25/12, or approximately 2.08, votes per share. The voting rights attached to preferred shares are subject to restrictions, as described hereunder under Special Control Rights. Under these restrictions each share carries one vote.

The capital contribution on class A preferred shares is a reflection of the market value of AEGONs common shares at the time the contribution was made. In addition, preferred shares carry the right to a preferred dividend on the paid-in amount. No other dividend is paid on the preferred shares. In the event AEGON is liquidated, the paid-in amount on preferred shares will be reimbursed before any payments on common shares are made.

B. TRANSFER OF SHARES

There are no restrictions on the transfer of common shares. As regards the transferability of preferred shares, please refer to clause 10.5 of the Amendment to the 1983 Merger Agreement 8 .

C. SIGNIFICANT SHAREHOLDINGS

On December 31, 2010, Vereniging AEGON, AEGONs largest shareholder, held a total of 171,974,055 common shares, 211,680,000 class A preferred shares and 69,030,000 class B preferred shares.

In the case of new common shares being issued, Vereniging AEGON has the option, under the terms of the 1983 Merger Agreement 7 , to acquire additional class B preferred shares to prevent a dilution of its voting rights, unless, by exercising this option, the association increases its share of voting right to more than 33%.

Refer to Note 18.53 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F for changes to the capital of the Company after December 31, 2010 till the date of this report. On March 15, 2011, Vereniging AEGON exercised its option rights to purchase 41,042,000 class B preferred shares at par value to offset dilution caused by the equity issuance completed on March 1, 2011.

To AEGONs knowledge, only one other party holds a capital and voting interest in AEGON N.V. in excess of 5%. According to its filing with the United States Securities and Exchange Commission on February 10, 2011, US-based investment management firm Dodge & Cox owns over 160 million common shares, representing more than 5% of the issued share capital and voting rights of the Company.

D. SPECIAL CONTROL RIGHTS

Under the Preferred Shares Voting Rights Agreement 9 , Vereniging AEGON has voluntarily waived its right to cast 25/12 votes per preferred share, except in the event of a special cause.

These special causes may include:

The acquisition by a third party of an interest in AEGON N.V. amounting to 15% or more;

A tender offer for AEGON N.V. shares;

A proposed business combination by any person, or group of persons, whether acting individually or as a group, other than in a transaction approved by the companys Executive and Supervisory Boards.

If Vereniging AEGON, acting at its sole discretion, determines that a special cause has arisen, it must notify the General Meeting of Shareholders. In this event, Vereniging AEGON retains full voting rights on its preferred shares for a period limited to six months. Based on its current shareholding, Vereniging AEGON would, for that limited period, command 33% of the votes at a General Meeting of Shareholders.

As a result of both this and the existence of certain qualified majority voting requirements specified in AEGONs Articles of Association, Vereniging AEGON may effectively be in a position to block unfriendly actions by either a hostile bidder or others for a period of six months. In the absence of a special cause, Vereniging AEGONs share of the companys voting capital represented 22.8% at December 31, 2010. For more information on Vereniging AEGON, please refer to Item 18. Financial Statement in this Annual Report, or the website of Vereniging AEGON (www.verenigingaegon.com).

8 The 1983 Merger Agreement, as amended is published on AEGONs website (www.aegon.com)

9 The Preferred Shares Voting Rights Agreement is published on AEGONs website (www.aegon.com).

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E. EXERCISE OF OPTION RIGHTS

Senior executives at AEGON companies and other employees have been granted share appreciation rights and share options. For further details, please see note 18.38 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F. Under the terms of existing share option plans, AEGON cannot influence the exercise of granted rights.

F. RESTRICTIONS ON VOTING RIGHTS

There are no restrictions whatsoever on the exercise of voting rights by holders of common shares, whether with regard to the number of votes or the time period in which they may be exercised. The voting rights attached to preferred shares held by Vereniging AEGON, are subject to restrictions (please see Special Control Rights, above). Depository receipts for AEGON shares are not issued with the companys cooperation.

G. SHAREHOLDER AGREEMENTS

AEGON has no knowledge of any agreement between shareholders that might restrict the transfer of shares or the voting rights pertaining to them.

H. AMENDING THE ARTICLES OF ASSOCIATION

The General Meeting of Shareholders may, with an absolute majority of votes cast, pass a resolution to amend AEGONs Articles of Association or to dissolve the company, in accordance with a proposal made by the Executive Board and approved by the Supervisory Board.

I. BOARD APPOINTMENTS

The General Meeting of Shareholders appoints members of both the Supervisory and Executive Boards, following nominations by the Supervisory Board. Providing at least two candidates are nominated, these nominations are binding. The General Meeting of Shareholders may cancel the binding nature of these nominations with a majority of two-thirds of votes cast, representing at least one half of AEGONs issued capital.

The General Meeting may, in addition, bring forward a resolution to appoint someone not nominated by the Supervisory Board. Such a resolution also requires a two-thirds majority of votes cast and representing at least one half of AEGONs issued capital. Provisions on appointing Board members were included as part of a wider review of AEGONs corporate governance framework. They were adopted at an Extraordinary General Meeting of Shareholder on May 9, 2003. Qualified majority voting provisions were included to give AEGON temporary protection against potential unfriendly actions by hostile bidders. Vereniging AEGON, AEGONs largest shareholder, may, in effect, block any hostile attempt to replace the companys Executive or Supervisory Board for a period of up to six months.

J. SUSPENDING OR DISMISSING BOARD MEMBERS

Members of AEGONs Supervisory and Executive Boards may be suspended or dismissed by the General Meeting of Shareholders with a two-thirds majority of votes cast, representing at least one half of AEGONs issued capital, unless the suspension or dismissal has first been proposed by the companys Supervisory Board. A member of the Executive Board may also be suspended by the Supervisory Board, though the General Meeting of Shareholders has the power to annul this suspension.

K. ISSUE AND REPURCHASE OF SHARES

New shares may be issued up to the maximum of the companys authorized capital, following a resolution adopted by the General Meeting of Shareholders. Shares may also be issued following a resolution of the Executive Board, providing and to the extent that the Board has been authorized to do so by the General Meeting of Shareholders. A resolution authorizing the Executive Board to issue new shares is usually presented at AEGONs annual General Meeting of Shareholders.

AEGON is entitled to acquire its own fully paid-up shares, providing it acts within existing statutory restrictions. Shareholders usually authorize the Executive Board to purchase the companys shares under terms and conditions determined by the General Meeting.

L. SIGNIFICANT AGREEMENTS AND POTENTIAL CHANGE OF CONTROL

AEGON is not party to any significant agreements which would take effect, alter or terminate as a consequence of a change of control following a public offer for the outstanding shares of the company, other than those customary in the financial markets (for example, financial arrangements, loans and joint venture agreements).

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M. SEVERANCE PAYMENTS IN EMPLOYMENT AGREEMENTS

The employment contracts with current members of the Executive Board contains provisions entitling them to severance payments, should their employment be terminated as a result of a merger or takeover 10 . As part of the capital transaction agreed with the Dutch State in 2008, severance payments for the members of the Executive Board are limited to a maximum of one years fixed salary. The companys Remuneration Policy for the Executive Board also limits the exit arrangement to a maximum of one years fixed salary 11 .

6.6 Dutch Corporate Governance Code

As a company based in the Netherlands, AEGON adheres to the Dutch Corporate Governance Code. AEGON endorses the Code and strongly supports its principles for sound and responsible corporate governance. AEGON regards the Code as an effective means of helping ensure that the interests of all stakeholders are duly represented and taken into account. The Code also promotes transparency in decision-making and helps strengthen the principles of good governance. The original Code, dated December 2003, was amended in 2008. The new, amended Code came into force on January 1, 2009. This review deals with the Dutch Corporate Governance Code in force from that date. Overseeing AEGONs overall corporate governance structure is the responsibility of both the Supervisory and Executive Boards. Any substantial change to this structure is submitted to the General Meeting of Shareholders for discussion.

A detailed explanation is given below for those instances where AEGON does not fully apply the best practice provisions of the Code. In these few instances, AEGON adheres, as far as possible, to the spirit of the Code.

Code II.2.8 For members of the Executive Board the Dutch Corporate Governance Code requires that the maximum compensation in the event of dismissal should be one years salary, or two years salary for cases when one years salary would be manifestly unreasonable for a member who is dismissed in his or her first term of office.

AEGONs position on Code II.2.8

AEGON is committed to applying this best practice provision to all new Executive Board appointments. This best practice provision is also embedded in the companys Remuneration Policy for the Executive Board. In accordance with the capital transaction concluded with the Dutch State on December 1, 2008, the more favorable severance payment arrangements in CEO Alex Wynaendts employment agreement have been waived and exit arrangements limited to a maximum of one years fixed salary. As a result, AEGON is currently in compliance with this provision. Details of Executive Board members employment contracts may be found on AEGONs corporate website.

Code II.3.3 The Code recommends that a member of the Executive Board should not take part in discussions or decision-making related to a subject or a transaction in which he or she has a conflict of interest.

AEGONs position on Code II.3.3

AEGONs CEO and CFO are members of the Executive Committee of the companys largest shareholder, Vereniging AEGON. This may be construed as a conflict of interest. However, under Vereniging AEGONs Articles of Association, AEGONs CEO and CFO are specifically excluded from voting on issues directly related to AEGON or their position within it. AEGONs Supervisory Board holds the view that, given the historic relationship between AEGON and Vereniging AEGON, it would not be in the companys best interests to prevent them participating in discussions and decision-making related to Vereniging AEGON. For this reason, a protocol has been drawn up authorizing the CEO and CFO to continue their existing practice with respect to their dealings with Vereniging AEGON. The text of this protocol is available on AEGONs website.

Code IV.1.1 The Dutch Corporate Governance Code states that the General Meeting of Shareholders may cancel the binding nature of nominations for the appointment of members to the Executive and Supervisory Boards with an absolute majority of votes and a limited quorum.

AEGONs position on Code IV.1.1

AEGONs Articles of Association provide for a larger majority and a higher quorum than those advocated by the Code. Given that the company has no specific anti-takeover measures, the current system is deemed appropriate within the context of the 1983 Merger Agreement under which AEGON was formed. However, to mitigate any possible negative effects from this, the Supervisory Board has decided that, in the absence of any hostile action, it will only make nominations for appointment of members to the Executive and Supervisory Boards that are non-binding in nature.

10 Employment contracts for members of AEGONs Executive Board are available on AEGONs website (www.aegon.com).

11 See Item 6.10 for the Remuneration Policy Executive Board. The Policy is also available on AEGONs website (www.aegon.com).

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Corporate Governance Statement

Generally, AEGON applies the best practice provisions set out in the Code. For an extensive review of AEGONs compliance with the Code, please refer to the Corporate Governance Statement on AEGONs corporate website (www.aegon.com).

6.7 Executive Board

i Members

Alexander R. Wynaendts (1960, Dutch)

Chief Executive Officer

Chairman of the Executive Board

Chairman of the Management Board

Alex Wynaendts began his career in 1984 with ABN Amro Bank, working in Amsterdam and London in the Dutch banks capital markets, asset management, corporate finance and private banking operations. In 1997, Mr. Wynaendts joined AEGON as Senior Vice President for Group Business Development. Since 2003, he has been a member of AEGONs Executive Board, overseeing the companys international growth strategy. In April 2007, Mr. Wynaendts was named AEGONs Chief Operating Officer. A year later, he became CEO and Chairman of AEGONs Executive and Management Boards.

Jan J. Nooitgedagt (1953, Dutch)

Chief Financial Officer

Member of the Executive Board

Member of the Management Board

Jan Nooitgedagt has worked in Europes financial services sector for over thirty years. Formerly with PWC, he joined Ernst & Young in 1980, becoming a partner in the firm in 1989. Mr. Nooitgedagt headed Ernst & Youngs financial services business in the Netherlands for five years until his appointment in 2005 to the firms Executive Committee. A year later, Mr. Nooitgedagt was appointed Chairman of Ernst & Young in the Netherlands and became Managing Partner for the Netherlands and Belgium in July 2008. He was appointed AEGONs Chief Financial Officer in April 2009.

ii Ownership of AEGON N.V. shares


Alexander R. Wynaendts
2003	50,000	1	50,000			6.30
2004	50,000			50,000	50,000	10.56
2005	34,132			34,132	34,132	9.91
2006	50,842			50,842	50,842	14.55	44,210
Jan J. Nooitgedagt

1 The share appreciation rights were granted before becoming a member of the Executive Board.

For each of the members of the Executive Board, the shares held in AEGON as shown in the above table do not exceed 1% of total outstanding share capital at the balance sheet date.

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6.8 Supervisory Board

i Members

Robert J. Routs

Chairman of the Supervisory Board

Chairman of the Nominating Committee

Member of the Compensation Committee

(Born 1946, Dutch)

Robert J. Routs is a former Executive Director for Downstream at the energy company Royal Dutch Shell. He was appointed to AEGONs Supervisory Board in 2008 and took over as Chairman from Dudley G. Eustace in April 2010. His current term as a member of the AEGON Supervisory Board ends in 2012. Mr. Routs serves as a member of the Supervisory Boards of Royal KPN N.V. and Royal DSM N.V. He also sits on the Board of Directors at Canadian Utilities Ltd, A.P. Møller - Mærsk A/S, UPM-Kymmene Corp. and AECOM Technology Corporation.

Irving W. Bailey, II

Chairman of the Risk Committee

Member of the Compensation Committee

(Born 1941, US citizen)

Irving W. Bailey II is currently a senior advisor to Chrysalis Ventures. He is a retired Chairman and Chief Executive Officer of Providian Corp., a former Managing Director of Chrysalis Ventures and Chairman of the Board of Directors at AEGON USA Inc. He was first appointed to AEGONs Supervisory Board in 2004. His current term will end in 2012. Mr. Bailey is also a member of the Board of Directors of Computer Sciences Corp. and Hospira Inc.

Antony Burgmans

Member of the Audit Committee

(Born 1947, Dutch)

Antony Burgmans is a retired Chairman of Unilever N.V. and Unilever PLC. He was appointed to AEGONs Supervisory Board in 2007. His current term will end in 2011. Mr. Burgmans is also a member of the Supervisory Boards of Akzo Nobel N.V., SHV Holdings N.V. (not listed) and Jumbo Supermarkten B.V. (not listed) as well as a member of the Board of Directors of BP plc. Mr. Burgmans is also Chairman of the Supervisory Board of Intergamma B.V. (not listed).

Arthur W.H. Docters van Leeuwen

Member of the Audit Committee

(Born 1945, Dutch)

Arthur W.H. Docters van Leeuwen is Senior Research Fellow at the Netherlands School for Public Administration and a former Chairman of both the Dutch Financial Markets Authority (AFM) and the Holland Financial Center. He was appointed to AEGONs Supervisory Board in 2009. His current term will end in 2013. Mr. Docters van Leeuwen is also Chairman of the Advisory Boards of Meesman Index Investments BV, Independent Risk Solutions and Wilgenhaege Vermogensbeheer B.V. He is a member of the Advisory Board of the International Centre for Financial Regulation.

Cecelia Kempler

Member of the Risk Committee

Member of the Audit Committee

(Born 1940, US citizen)

Cecelia Kempler is a former partner and chair of the international life insurance practice at law firm LeBoeuf Lamb Greene & MacRae (now Dewey & LeBoeuf). Ms. Kempler was appointed to AEGONs Supervisory Board in 2008. Her current term ends in 2012. In February 2011, Ms. Kempler resigned from the Supervisory Board.

Shemaya Levy

Chairman of the Audit Committee

Member of the Nominating Committee

(Born 1947, French)

Shemaya Levy is a retired Executive Vice President and Chief Financial Officer of the Renault Group. He was appointed to AEGONs Supervisory Board in 2005 and his current term will end in 2013. He is also a non-executive director of the Safran Group, as well as a member of the Supervisory Boards of the Segula Technologies Group and TNT N.V.

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Karla M.H. Peijs

Member of the Compensation Committee

Member of the Nominating Committee

(Born 1944, Dutch)

Karla M.H. Peijs is Queens Commissioner for the Province of Zeeland in the Netherlands. She was appointed to AEGONs Supervisory Board in 2007 and her current term will end in 2011. She was formerly a member of the Provinciale Staten of the Province of Utrecht and a member of the European Parliament. She also served as Minister for Transport, Public Works and Water Management in the Dutch government.

Kornelis J. Storm

Member of the Risk Committee

Member of the Nominating Committee

(Born 1942, Dutch)

Kornelis J. Storm is a former Chairman of the Executive Board of AEGON N.V. He was appointed to AEGONs Supervisory Board in 2002. His current term will end in 2014. Mr. Storm is also Chairman of the Supervisory Boards of KLM Royal Dutch Airlines N.V. (not listed) and of Pon Holdings B.V. (not listed) and a non-executive director of Unilever N.V. and Unilever PLC. Mr. Storm also serves as a member of the Board of Directors of Anheuser-Busch InBev SA and Baxter International Inc.

Ben van der Veer

Member of the Audit Committee

Member of the Risk Committee

(Born 1951, Dutch)

Ben van der Veer is a former Chairman of the Board of Management of KPMG N.V. He was appointed to AEGONs Supervisory Board in 2008. His current term will end in 2012. Mr. Van der Veer is also a member of the Supervisory Boards of TomTom N.V., Reed Elsevier N.V. and non-executive Director at Reed Elsevier PLC. He is also a member of the Supervisory Boards of Siemens Nederland N.V. (not listed) and the Dutch dairy company Royal FrieslandCampina N.V. (not listed).

Dirk P.M. Verbeek

Member of the Audit Committee

Member of the Risk Committee

(Born 1950, Dutch)

Dirk P.M. Verbeek is Vice President Emeritus of Aon Group and advisor to the President and Chief Executive Officer of Aon Corporation. Mr. Verbeek was appointed to AEGONs Supervisory Board in 2008. His current term ends in 2012. He is also Chairman of the Supervisory Board of Robeco Group N.V. (not listed), as well as a member of the Supervisory Board of Aon Groep Nederland B.V. (not listed). He is Chairman of the Benelux Advisory Board of Leonardo & Co. B.V., member of the Advisory Boards of CVC Europe and OVG Projectontwikkeling, Chairman of the INSEAD Dutch Council and Honorary Counsel of the Kingdom of Belgium.

Leo M. van Wijk

Chairman of the Compensation Committee

Member of the Nominating Committee

(Born 1946, Dutch)

Leo M. van Wijk is Vice Chairman of Air France-KLM S.A. and former President and Chief Executive Officer of KLM Royal Dutch Airlines N.V. He was first appointed to AEGONs Supervisory Board in 2003. His current term will end in 2011. Mr. Van Wijk is also a member of the Supervisory Board of Randstad Holding N.V. and Chairman of Skyteam.

ii Ownership of AEGON N.V. shares

Common shares held by Supervisory Board members

Shares held in AEGON at December 31 — Irving W. Bailey, II	29,759	29,759	29,759
Cecelia Kempler (up to February 15, 2011)	11,559	11,559	15,968
Karla M.H. Peijs	1,400	1,400	1,400
Kornelis J. Storm	226,479	226,479	226,479
Ben van der Veer (as of October 1, 2008)	1,407	1,407	1,407
Dirk P.M. Verbeek (as of April 23, 2008)	982	982	n.a.
Total	271,586	271,586	275,013

Shares held by Supervisory Board members are only disclosed for the period they have been part of the Supervisory Board.

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6.9 Supervisory Board Committees

The Supervisory Board requires its four Committees to prepare specific issues for decision-making by the Board. Each of these Committees is made up of members exclusively drawn from the Supervisory Board itself. In accordance with its Charter, each Committee reports its findings to the Supervisory Board during a subsequent Supervisory Board meeting.

i The Audit Committee

The Audit Committee held seven meetings in 2010, one of which was a combined meeting with the Supervisory Boards Risk Committee. The meetings were attended by AEGONs Chief Financial Officer, the head of the Corporate Financial Center and the internal auditor. Representatives from Ernst & Young, AEGONs external auditor, also attended most of these meetings. Officials from AEGONs Group Risk and the Actuarial departments were present at some meetings of the Audit Committee. In 2010, discussions focused on the following topics: the quarterly results, the annual accounts and the audit process, AEGONs 2009 Embedded Value Report and annual VNB figures, actuarial analyses, accounting principles as defined by International Financial Reporting Standards (IFRS), financial reports filed with the Securities and Exchange Commission, capital updates, internal control systems and compliance, the external auditors engagement letter and the audit plan for 2010, tax planning and IT applications. During most meetings closed sessions were held with the internal and external auditors in the absence of management.

During the year, management and the Audit Committee carried out an in-depth assessment of Ernst & Youngs performance, quality, cost levels and independence, as required pursuant to the Dutch Corporate Governance Code. The assessment resulted in a recommendation by the Audit Committee to the Supervisory Board that shareholders be asked to reappoint Ernst & Young for the 2010 financial year. The Committee also confirmed that Shemaya Levy and Ben van der Veer qualify as financial experts within the terms and conditions of both the Dutch Corporate Governance Code and the Sarbanes Oxley Act in the United States.

The internal auditor attended most meetings of the Audit Committee during 2010 and provided quarterly updates on his activities. During the meetings, the Audit Committee held private sessions with the internal auditor, as well as with the external auditor, to discuss their findings. Members of the Executive Board were not present at these sessions.

The Audit Committee also discussed AEGONs compliance with the Sarbanes Oxley Act of the United States, regular reports from the Group Compliance Officer on fraud and general compliance issues.

ii The Risk Committee

AEGONs Risk Committee convened five times in 2010, including a combined meeting with the Audit Committee. The members of AEGONs Executive Board and the companys Chief Risk Officer attended these meetings, while the head of the Corporate Financial Center and AEGON USAs Chief Investment Officer attended the meetings occasionally. The Risk Committee assists the Supervisory Board and Audit Committee to oversee the activities of AEGONs Enterprise Risk Management framework. The Committee also advises the Executive Board with respect to the companys risk management strategy and policies. Consequently, the Committee regularly reviews the companys Enterprise Risk Management framework, its risk exposure and compliance with company risk policies. In 2010, recurring items on the agenda were the quarterly Risk Dashboard and the Board Risk List. Other topics the Risk Committee discussed with AEGONs Executive Board and senior management were market consistent pricing, capital, AEGONs risk tolerance, the impact of low interest rates and increased longevity and the investment portfolio update. The Risk Committee had a meeting with the newly appointed Chief Risk Officer of AEGON UK during the full Board strategy meeting in Edinburgh.

iii The Nominating Committee

AEGONs Nominating Committee held five meetings in 2010. The Chief Executive Officer attended all meetings. During the year, the Nominating Committee discussed the composition of the Supervisory Board and its committees, as well as existing and forthcoming vacancies. It also advised the Supervisory Board on the nominations for one reappointment at the shareholders meeting on April 29, 2010. The Committee agreed on an updated Supervisory Board profile, which was approved by the full Board on May 11, 2010. In addition, the Nominating Committee reviewed the composition and functioning of the Executive Board and discussed succession planning with the CEO and AEGONs Global Head of HR. The CEO also discussed changes in senior management within the company worldwide with the Nominating Committee.

iv The Compensation Committee

AEGONs Compensation Committee held five meetings in 2010. The Chief Executive Officer and the Chief Financial Officer attended these meetings from time to time, either together or separately. In the first half of the year the Committees main focus was on the new Executive Board Remuneration Policy, which was submitted to shareholders for approval at the annual General Meeting on April 29, 2010. When reviewing the then current policy, the Committee took into account international developments regarding remuneration in general and in the financial industry in particular. The Committee reviewed the compensation mix short-term versus long-term as well as the details of both the short-term and long-term incentive compensation plans.

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The Compensation Committee also reviewed the companys Remuneration Policy for the members of the Supervisory Board. As in 2009, it was decided not to propose an increase of the base fee to shareholders, but instead to submit two amendments for the existing fee structure as from January 1, 2010. At their meeting on April 29, 2010 the shareholders approved the introduction of an attendance fee of EUR 3,000 for additional Supervisory Board meetings above the seven regular scheduled meetings, which members attended either in person or by video or telephone conference. They also approved attendance fees for Committee meetings, when attended by video or telephone conference.

Other topics on the agenda of the Compensation Committee during 2010 were the 2010 targets for the Executive Board members and the scenario analysis of payout levels under the Executive Board Remuneration Policy. In the second half of 2010, the Committee discussed developments regarding executive remuneration, such as the Dutch Insurance Code, the Capital Requirements Directive 3, the views of the Dutch Central Bank and their possible impact on the Remuneration Policy adopted earlier in the year. These discussions were continued in the beginning of 2011 and will lead to a proposal to amend the Executive Board Remuneration Policy in 2011.

During the year, the Committee considered advice from independent external consultants on specific topics and ascertained that these consultants did not also advise the members of the Executive Board.

v Composition of the Supervisory Board

All members of the Supervisory Board are considered independent under the terms of the Dutch Corporate Governance Code, with the exception of Kornelis J. Storm. Mr. Storm is not regarded as independent within the definition of the Code since he served as Chairman of AEGONs Executive Board prior to his retirement in April 2002. Mr. Storm joined the Supervisory Board in July 2002. In April 2010, shareholders reappointed Mr. Storm for a term of four years.

In 2010, the mandate of Dudley G. Eustace expired. He was succeeded as Chairman of the Supervisory Board by Robert J. Routs in April 2010. The current terms of Mrs. Karla Peijs, Mr. Antony Burgmans and Mr. Leo van Wijk will expire in 2011. On advice from the Nominating Committee, the Supervisory Board has decided to nominate these persons for reappointment as members of the Board for further terms of four years each by the General Meeting of Shareholders. Their biographies will be provided with the agenda for the 2010 General Meeting of Shareholders. Taking into account the changes detailed above and the resignation of Mrs. Cecelia Kempler beginning 2011, the Supervisory Board will likely consist of ten members after the annual General Meeting of Shareholders on May 12, 2011.

vi Composition of the Executive Board

There were no changes in the composition of AEGONs Executive Board. In compliance with the Dutch Corporate Governance Code, members of the Executive Board are appointed by shareholders for a term of four years, with the possibility of reappointment for subsequent four-year terms.

The current term of Mr. Alex Wynaendts will expire in 2011. On advice of the Nominating Committee, the Supervisory Board has decided to nominate Mr. Wynaendts for reappointment as member of AEGONs Executive Board for a term of four years.

The retirement schedule members of the Executive Board is included in the companys Executive Board Rules and posted on AEGONs corporate website, www.aegon.com.

6.10 Compensation of Directors and Officers

i General

AEGONs Remuneration Policies set out terms and conditions for the employment of Executive Board members and the remuneration of members of the companys Supervisory Board. AEGONs current Remuneration Policy for members of the Executive Board has been in force since the beginning of 2010.

AEGONs Remuneration Policies set out terms and conditions for the employment of Executive Board members and the remuneration of members of the companys Supervisory Board. The Compensation Committee of AEGONs Supervisory Board has overall responsibility for the companys Remuneration Policies. Members of the Committee are drawn from the Supervisory Board 12 .

Each year, AEGONs Compensation Committee reviews AEGONs Remuneration Policies to ensure they remain in line with prevailing international standards. This review is based partly on information provided by AEGONs external advisor, Towers Watson. Towers Watson does not advice individual members of the Executive and Supervisory Boards. The Compensation Committee may recommend changes to the two Policies to the Supervisory Board. Any material changes must also be referred to the General Meeting of

1 2 Members of the Compensation Committee are as follows: Leo M. van Wijk (Chairman), Irving W. Bailey II, Karla M. H. Peijs and Robert J. Routs.

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Shareholders for adoption. In 2010, AEGON introduced a new Remuneration Policy for members of the companys Executive Board. This Policy was adopted by the annual General Meeting of Shareholders on April 29, 2010, and introduced retroactively from January 1, 2010. In 2010, the General Meeting of Shareholders also agreed to two adjustments to the Remuneration Policy for the members of the Supervisory Board.

ii Remuneration policy 2010

Supervisory Board remuneration

AEGONs Remuneration Policy with regard to members of its Supervisory Board is aimed at ensuring fair compensation, and protecting the independence of the Boards members. Terms and conditions for members of the Supervisory Board are part of AEGONs broader Remuneration Policy, and are the responsibility of the Compensation Committee of the Supervisory Board.

Fees and entitlements

Members of the Supervisory Board are entitled to the following:

A base fee for membership of the Supervisory Board itself. No attendance fees are paid to members for the attendance of the seven regular Supervisory Board meetings.

An attendance fee of EUR 3,000 for each Supervisory Board meeting, attended in person or by video or telephone conference, other than one of the seven regular Supervisory Board meetings.

A committee fee for members on each of the Supervisory Boards Committees.

An attendance fee for each Committee meeting attended in person or through video and telephone conferencing facilities.

Each of these fees is a fixed amount. Members of AEGONs Supervisory Board do not receive any performance or equity-related compensation, and do not accrue pension rights with the company. These measures are designed to ensure the independence of Supervisory Board members and strengthen the overall effectiveness of AEGONs corporate governance.

Under the current Policy, members of the Supervisory Board are entitled to the following fees:

Base fee (Amount in EUR per annum)

For membership of the Supervisory Board

Chairman	60,000
Vice chairman	50,000
Member	40,000
Attendance fee for extra meetings 13 (Amount in EUR)
Chairman	3,000
Vice Chairman	3,000
Members	3,000
Committee fee (Amount in EUR per annum)
For membership of a Supervisory Board Committee
Chairman of the Audit Committee	10,000
Member of the Audit Committee	8,000
Chairman of other Committees	7,000
Member of other Committees	5,000
Attendance fee (Amount in EUR)
Audit Committee	3,000
Other Committees	1,250

AEGON pays a higher fee to members of its Audit Committee because of the additional workload involved. Information on members of the Supervisory Board and the composition of AEGONs four Committees Audit, Nominating, Compensation and Risk may be found in item 6.9

Adjustments to policy

In 2008, AEGON conducted a review of pay for members of its Supervisory Board. The review found that base fees were generally lower than prevailing market levels. However, given the recent difficult market environment, the Supervisory Board decided, just as in 2009, not to propose to shareholders an increase of the base fee, but instead submit two adjustments.

13 For meetings in excess of the seven regular scheduled meetings.

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In April 2010, the General Meeting of Shareholders adopted these adjustments to the Remuneration Policy with regard to members of the Supervisory Board.

Members of the Board are entitled to an attendance fee of EUR 3,000 for each Supervisory Board meeting that is organized on top of the seven regular Supervisory Board meetings (quarterly results, annual report, strategy and budget meetings), attended either in person or by video or telephone conference.

Members of the Board are also entitled to attendance fees for Committee meetings when attended by video or telephone conference.

Executive Board remuneration

AEGONs Remuneration Policy for members of the companys Executive Board has four main objectives:

To enable AEGON to attract and retain highly-qualified members for its Executive Board.

To provide a well-balanced and performance-related compensation package for Executive Board members.

To ensure that the interests of Executive Board members are aligned with AEGONs business strategy and risk tolerance as well as the objectives, values and long-term interests of the company.

To enhance the transparency and simplicity of Executive Board members remuneration, consistent with the principle of pay for performance.

AEGONs current Executive Board Remuneration Policy was introduced in 2010 as part of broader arrangements with the Dutch State. The Policy was formally adopted by the General Meeting of Shareholders on April 29, 2010, and took effect retroactively from January 1, 2010. The Policy will remain in force until AEGON has fully repurchased the core capital obtained from the Dutch State through Vereniging AEGON in December 2008 at the height of the global financial crisis, or until such time as the Supervisory Board proposes changes or amendments.

Review of the policy

AEGONs Executive Board Remuneration Policy is reviewed every year by the companys Compensation Committee. If necessary, the Committee recommends amendments to the Supervisory Board. Any material changes are submitted by the Supervisory Board to the General Meeting of Shareholders for adoption. The Policy applies to all members of AEGONs Executive Board, and is used as a framework to determine remuneration for members of the companys Management Board and senior managers throughout the organization.

Ensuring pay remains competitive

AEGON regularly compares its levels of executive remuneration with those at other, comparable companies. Companies included in the peer group have been chosen according to the following criteria:

Industry (preferably life insurance).

Size (companies with similar assets, revenue and market capitalization).

Geographic scope (preferably companies operating globally).

Location (companies based in Europe).

In 2010, the peer group comprised the following companies: Aviva, Axa, CNP Assurances, Generali, ING Group, Legal & General, Münchener Rückversicherung, Old Mutual, Prudential plc., Standard Life, Swiss Re and Zurich Financial Services. In addition, to monitor alignment with the general industry in the Netherlands, a reference group has been established, comprising the twelve leading companies listed on Euronext Amsterdam, excluding financial services providers. The Supervisory Board will regularly review the composition of these two groups to ensure they continue to provide a reliable basis for comparison.

Total compensation

For each member of the Executive Board, AEGONs Supervisory Board determines a maximum total compensation, reflecting the specific roles and responsibilities of the individual. In 2010, the Supervisory Board used 2009 remuneration levels as an initial reference point to help determine total compensation. Each year, the Supervisory Board will review total compensation levels to ensure they remain competitive and provide proper, risk-based incentives to members of AEGONs Executive Board. Total compensation will consist of two elements:

Fixed compensation

Variable compensation, both short and long-term.

Total compensation (at maximum level)

Fixed compensation	50
Variable compensation long term	33.3 %
Variable compensation short term	16.7 %

The Supervisory Board will conduct a regular scenario analysis to determine the long-term effect of level and structure of compensation granted to members of the Executive Board. The analysis was executed for the first time in 2010, based on information provided by AEGONs external advisor, Towers Watson.

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Fixed compensation

It is the responsibility of the Supervisory Board to determine fixed compensation for members of the Executive Board based on their qualifications, experience and expertise.

Variable compensation

AEGON believes that variable compensation strengthens Executive Board members commitment to the companys objectives, both short and long-term. In addition, AEGONs system of variable compensation deliberately places emphasis on the companys long-term performance and its aim of creating sustainable, profitable growth. Variable compensation is based on a number of performance indicators, regularly evaluated by experts in the companys Finance, Risk, Audit, Human Resources and Compliance departments.

Variable compensation consists of Short-term Incentive Compensation and Long-term Incentive Compensation . Short-term incentive compensation is paid in cash. Payment is made once accounts for the financial year in question have been adopted by the companys shareholders. Long-term incentive compensation, on the other hands, is paid in shares. At the beginning of each three-year performance period, a conditional shares are made available. The number conditionally shares is calculated using the fair value of one AEGON share at the beginning of that financial year. This fair value is equal to the average price on the New York and Euronext Amsterdam stock exchanges for the period December 15 through January 15. These shares will (partly) vest only if the pre-agreed performance targets are met and if the Executive Board member remains in continuous employment. At the end of three years, the vested shares are restricted for a further period of two years (with the exception of shares sold to meet income tax obligations).

Variable compensation is based on both company and individual performance. This performance is determined using a mix of financial and non-financial indicators. AEGON believes these indicators provide an accurate and reliable reflection of company and individual performance. Performance is assessed by AEGONs Compensation Committee and validated by Audit Committee.

Short-term incentive compensation is based on the following indicators:

Earnings	37.5 %	Target — Growth in net underlying earnings
Profitable growth	37.5 %	Value of new business, adjusted for risk
Non-financial	25 %	Individuals basket of strategic and personal objectives

Each year, an annual target is set for each indicator. At the end of the year, a comparison is made between the targets and actual performance. Short-term incentive compensation is then calculated accordingly.

At an aggregate level, payments are made as follows:

50% of the maximum short-term incentive compensation if the threshold target is reached.

80% if the pre-determined performance targets are met.

Up to 100% if the targets are exceeded.

Long-term incentive compensation is based on the following indicators:

Earnings	20 %	Target — Growth in net underlying earnings
Return on capital	20 %	Return on capital, adjusted for risk
Shareholder returns	35 %	Relative total shareholder return as measured against peers 14
Non-financial	25 %	Objectives measuring corporate responsibility

14 In 2010, the peer group comprises the following companies: Aviva, AXA, Generali, Hartford Financial Services Group, Legal & General, Manulife Financial, MetLife, Principal Financial Group, Prudential Financial, Prudential Plc, Sun Life Financial, and Zurich Financial Services.

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Long-term incentive compensation is based on performance over a three-year period during which the terms and conditions of the long-term incentive compensation plan remain unchanged. A three-year target is set for each indicator. At the end of the three-year period, a comparison is made between the targets and actual performance, and long-term incentive compensation is calculated accordingly. At an aggregate level, payments are made as follows:

50% of the maximum long-term incentive compensation if the threshold target is reached.

80% if the pre-determined performance targets are met.

Up to 100% if the targets are exceeded.

Discretionary adjustments

AEGONs Supervisory Board may make adjustments to variable compensation payments as follows:

Should the Supervisory Board decide that AEGONs short or long-term business is being affected by significant and exceptional circumstances, not reflected in the performance indicators, it may request the companys Compensation Committee to consider possible adjustments.

The Compensation Committee reviews all circumstances in detail and documents its findings. If its analysis confirms the Supervisory Boards initial assessment, the Committee will then bring forward a proposal to the Supervisory Board to adjust either short or long-term incentive compensation.

To reflect such exceptional circumstances, variable compensation may be adjusted within a range of between 75% and 125% of the original entitlement, but may not exceed 100% of the maximum.

Discretionary adjustments may not be made to fixed compensation.

Circuit breaker

Short-term incentive compensation is only paid if AEGON N.V. reports a net income for the year.

Claw-back provision

In cases of material financial restatements or individual gross misconduct, AEGONs Supervisory Board reserves the right to re-claim short-term incentive compensation payments. With regard to long-term incentive compensation, AEGON believes the three-year performance period already provides sufficient scope to identify any potential accounting errors or individual wrongdoing.

Pension arrangements

Members of AEGONs Executive Board are offered pension arrangements and retirement benefits in line with local practice in their countries of residence and in line with those provided to executives at other multinational companies in those countries. Benefits are similarly offered consistent with Executive Board members contractual agreements, local practices and comparable arrangements at other multinationals. AEGON does not grant Executive Board members personal loans, guarantees or the like, unless in the normal course of business and on terms applicable to all employees, and only with the approval of the companys Supervisory Board.

Terms of Employment

Members of the Executive Board are appointed for four years, and may then be reappointed for successive mandates also of four years.

Members of the Executive Board may terminate their employment with a notice period of three months. If AEGON wishes to terminate the employment of a member of its Executive Board, then the company must give six months notice. Termination arrangements conform to the provisions of the Dutch Corporate Governance Code and Dutch law, whatever the circumstances.

The maximum severance payment for members of the Executive Board is equal to one years gross fixed compensation, providing the employment contract has been terminated or cancelled at the request of the company. The Supervisory Board has taken appropriate steps to ensure the contractual arrangements of members of the Executive Board remain in line with the companys Remuneration Policy.

Executive Board Remuneration Policy 2011

In the second half of 2010, the Compensation Committee discussed developments regarding executive remuneration, such as the Dutch Insurance Code, the Capital Requirements Directive III, the views of the Dutch Central Bank and their possible impact on the Remuneration Policy. These discussions were continued in the beginning of 2011 and will lead to a proposal to amend the Executive Board Remuneration Policy in 2011.

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iii Remuneration report 2010

Executive Board

At the end of December 2010, AEGONs Executive Board had two members:

Alexander R. Wynaendts, Chief Executive Officer and Chairman of the Executive Board. Mr. Wynaendts was appointed member of the Executive Board in 2003 for four years. He was re-appointed in 2007 and is again up for re-appointment in 2011.

Jan J. Nooitgedagt, Chief Financial Officer and member of the Executive Board. Mr. Nooitgedagt was appointed member of the Executive Board in 2009 for four years.

Fixed Compensation

Fixed compensation provides members of AEGONs Executive Board with a base salary based on their qualifications, experience and expertise. Amounts paid in 2010 increased marginally as compared to 2009 due to annual salary adjustments in the AEGON Nederland N.V. collective labor agreement and are shown in table 1. Variable compensation comprises two elements: short term and long-term.

Table 1. Fixed compensation

Executive Board members (In EUR)

Alexander R. Wynaendts	CEO & Chairman EB	955,542	950,000	0.6
Jan J. Nooitgedagt 1 5	CFO & member EB	704,083	525,000	0.6

Variable compensation

Short-term variable compensation 2010

Short-term variable compensation for members of the Executive Board is based on the companys performance against three one-year indicators, earnings, profitable growth and a basket of strategic and personal objectives. The 2010 targets for each of these indicators have been set in alignment with the company budgets. Subject to adoption of the annual accounts at the annual General Meeting of Shareholders in 2011, Mr. Wynaendts and Mr. Nooitgedagt are eligible to receive EUR 317,000 and EUR 233,000 respectively 2 . However, in consultation with the Supervisory Board, the Executive Board has decided to forego short-term variable compensation over AEGONs performance during 2010, given that the company had not completed full repayment of capital support to the Dutch State during the year.

Long-term variable compensation 2010-2012

Long-term variable compensation for members of the Executive Board is paid in shares, based on the companys performance against four three-year indicators, earnings, return on capital, shareholder returns and the Dow Jones Sustainability Index score. Targets for these indicators have been set in alignment with the company budgets. Actual performance is being measured over the period 2010-2012. The conditional number of shares that were made available under the 2010-2012 long-term incentive compensation plan are 104,515 and 76,891 for Mr. Wynaendts and Mr. Nooitgedagt respectively 3 . Following the evaluation of the companys performance by the Supervisory Board at the end of the 2010-2012 performance period, the conditional shares may vest in 2013. Any vested shares under this plan shall subsequently be held for another two years.

Pension arrangements for members of the Executive Board

Mr. Wynaendts pension benefits amounted to EUR 547,076 for 2010, including the additional pension benefit he receives from the company. In 2010, Mr. Nooitgedagt received a contribution to his pension benefits of EUR 181,984.

1 5 Please note that Mr. Nooitgedagt was appointed Chief Financial Officer in April 2009. His 2009 salary was prorated on an annual salary for that year of EUR 700,000.

16 For comparison, please note that, under the agreement between the Dutch government and the countrys financial sector, no variable compensation was paid to members of the Executive Board for the year 2009. Furthermore, no variable compensation was paid to members of the Executive Board over 2008.

17 These numbers reflect at target performance. The share price was set at EUR 4.851.

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Supervisory Board

Members of AEGONs Supervisory Board received the following payments in 2010

Remuneration of active and retired members of the Supervisory Board

in EUR — Robert J. Routs (as of April 23, 2008)	98,435	70,942
Irving W. Bailey, II	95,750	82,185
Antony Burgmans	78,000	69,000
Arthur W.H. Docters van Leeuwen (as of April 22, 2009)	84,000	72,000
Shemaya Levy	100,250	76,750
Karla M.H. Peijs	75,000	60,000
Kornelis J. Storm	79,250	54,692
Ben van der Veer (as of October 1, 2008)	91,096	63,000
Dirk P.M. Verbeek (as of April 23, 2008)	88,000	66,258
Leo M. van Wijk	71,096	54,500
Total for active members	860,877	669,327
René Dahan (up to April 23, 2008)
O. John Olcay (up to April 23, 2008)
Toni Rembe (up to April 23, 2008)
Willem F.C. Stevens (up to April 22, 2009)		20,762
Dudley G. Eustace (up to April 29, 2010)	37,815	80,750
Cecelia Kempler (up to February 15, 2011)	93,500	75,315
Total	992,192	846,154

6.11 Employees and labor relations

At the end of 2010, AEGON had 27,474 employees of which were 3,066 agent-employees. Approximately 47% are employed in the Americas, 20% in the Netherlands, 15% in the United Kingdom and 18% in New Markets.

All of AEGONs employees in the Netherlands, other than senior management, are covered by collective labor agreements, which are generally renegotiated annually on an industry wide basis. Individual companies then enter into employment agreements with their employees based on the relevant collective agreement. Since its founding, AEGON has participated in collective negotiations in the insurance industry and has based its employment agreements with its employees on the relevant collective agreement. The collective agreements are generally for a duration of one year. AEGON has experienced no significant strike, work stoppage or labor dispute in recent years.

Under Dutch law, members of the Central Works Council responsible for AEGON in the Netherlands are elected by AEGON The Netherlands employees. The Central Works Council has certain defined powers at the level of the Dutch subsidiary company AEGON Nederland N.V., including the right to make non-binding recommendations for appointments to its Supervisory Board and the right to enter objections against proposals for appointments to that Supervisory Board. Moreover, the Central Works Council of AEGON The Netherlands is to be consulted as regards a nomination for appointment pertaining to one seat on the Supervisory Board of AEGON.

The average number of employees per geographical area was:

Americas	13,315	14,658	15,362
The Netherlands	5,548	6,239	6,378
United Kingdom	4,434	4,997	5,113
Other countries	4,752	3,995	4,421
	28,049	29,889	31,274
Of which agent-employees	3,095	3,767	4,783

See Note 18.38 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F for a description of share-based payments to employees.

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ITEM 7. MAJOR SHAREH OLDERS AND RELATED PARTY TRANSACTIONS

General

As of December 31, 2010, our total authorized share capital consisted of 3,000,000,000 common shares with a par value of EUR 0.12 per share and 1,000,000,000 preferred shares (divided into 500,000,000 class A and 500,000,000 class B preferred shares), each with a par value of EUR 0.25 per share. At the same date, there were 1,736,049,139 common shares, 211,680,000 class A preferred shares and 69,030,000 class B preferred shares issued. Of the issued common shares, 27,520,071 common shares were held by AEGON N.V. as treasury shares and 1,725,500 common shares were held by its subsidiaries.

All of our common shares and preferred shares are fully paid and not subject to calls for additional payments of any kind. All of our common shares are registered shares. Holders of shares of New York registry hold their common shares in registered form issued by our New York transfer agent on our behalf. Shares of New York registry and shares of Netherlands registry are exchangeable on a one-to-one basis and are entitled to the same rights, except that cash dividends are paid in US dollars on shares of New York registry.

As of December 31, 2010, 202 million common shares were held in the form of New York Registry shares. As of December 31, 2010, there were approximately 23,000 record holders resident in the United States, of our New York Registry shares.

On March 1, 2011, AEGON issued an additional 173,604,912 of its common shares of Netherlands registry.

7A Major shareholders

i Vereniging AEGON

Vereniging AEGON is the continuation of the former mutual insurer AGO. In 1978, AGO demutualized and Vereniging AGO became the only shareholder of AGO Holding N.V., which was the holding company for its insurance operations. In 1983, AGO Holding N.V. and Ennia N.V. merged into AEGON N.V. Vereniging AGO initially received approximately 49% of the common shares (which was reduced gradually to less than 40%) and all of the preferred shares in AEGON N.V., giving it voting majority in AEGON N.V. At that time Vereniging AGO changed its name into Vereniging AEGON.

The objective of Vereniging AEGON is the balanced representation of the interests of AEGON N.V. and all of its stakeholders, including shareholders, AEGON Group companies, insured parties, employees and other relations of the companies.

In accordance with the 1983 Merger Agreement, Vereniging AEGON had certain option rights on preferred shares to prevent dilution of voting power as a result of share issuances by AEGON N.V. This enabled Vereniging AEGON to maintain voting control at the General Meeting of Shareholders of AEGON N.V. In September 2002, AEGON N.V. effected a non-dilutive capital restructuring whereby Vereniging AEGON sold 350,000,000 of its common shares, of which 143,600,000 common shares were sold directly by Vereniging AEGON in a secondary offering outside the United States and 206,400,000 common shares were purchased by AEGON N.V. from Vereniging AEGON. AEGON N.V. subsequently sold these common shares in a global offering. The purchase price for the 206,400,000 common shares sold by Vereniging AEGON to AEGON N.V. was EUR 2,064,000,000, which amount (less EUR 12,000,000 related costs) Vereniging AEGON contributed as additional paid-in capital on the existing AEGON N.V. preferred shares, all held by Vereniging AEGON. As a result of these transactions, Vereniging AEGONs beneficial ownership interest in AEGON N.V.s common shares decreased from approximately 37% to approximately 12% and its beneficial ownership interest in AEGON N.V.s voting shares (excluding issued common shares held in treasury by AEGON N.V.) decreased from approximately 52% to approximately 33%.

On May 9, 2003, AEGONs shareholders approved certain changes to AEGONs corporate governance structure and AEGONs relationship with Vereniging AEGON in an extraordinary General Meeting of Shareholders. AEGONs Articles of Incorporation were subsequently amended on May 26, 2003. The relationship between Vereniging AEGON and AEGON N.V. was changed as follows:

The 440,000,000 preferred shares with nominal value of EUR 0.12 held by Vereniging AEGON were converted into 211,680,000 new class A preferred shares with nominal value of EUR 0.25 and the paid-in capital on the preferred shares was increased by EUR 120,000 to EUR 52,920,000. The voting rights pertaining to the new preferred shares (the class A preferred shares as well as the class B preferred shares which may be issued to Vereniging AEGON under the option agreement as described in the following sections) were adjusted accordingly to 25/12 vote per preferred share.

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by any person or group of persons whether individually or as a group, other than in a transaction approved by the Executive Board and the Supervisory Board. If, in its sole discretion, Vereniging AEGON determines that a special cause has occurred, Vereniging AEGON will notify the General Meeting of Shareholders and retain its right to exercise the full voting power of 25/12 vote per preferred share for a limited period of six months.

AEGON N.V. and Vereniging AEGON have amended the option arrangements under the 1983 Merger Agreement. Under the amended option arrangements Vereniging AEGON, in case of an issuance of shares by AEGON N.V., may purchase as many class B preferred shares as would enable Vereniging AEGON to prevent or correct dilution to below its actual percentage of voting shares, unless Vereniging AEGON as a result of exercising these option rights would increase its voting power to more than 33%. Class B preferred shares will then be issued at par value (EUR 0.25), unless a higher issue price is agreed. In the years 2003 through 2008 35,170,000 class B preferred shares were issued under these option rights. In 2009, Vereniging AEGON exercised its option rights to purchase an additional 33,860,000 class B preferred shares to prevent dilution caused by AEGONs share issuance in August 2009. In 2010, no option rights were excercised.

Development of shareholding in AEGON N.V.

Number of shares — At January 1, 2010	171,974,055	211,680,000	69,030,000
Exercise rights
At December 31, 2010	171,974,055	211,680,000	69,030,000

Accordingly, under normal circumstances the voting power of Vereniging AEGON, based on the number of outstanding and voting shares (excluding issued common shares held in treasury by AEGON N.V.) at December 31, 2010, amounts to approximately 22.8%. In the event of a special cause, Vereniging AEGONs voting rights will increase, currently to 33%, for up to six months per special cause.

At December 31, 2010, the General Meeting of Members of Vereniging AEGON consisted of eighteen members. The majority of the voting rights is with the sixteen members who are not employees or former employees of AEGON N.V. or one of the AEGON Group companies, nor current or former members of the Supervisory Board or the Executive Board of AEGON N.V. The two other members are both elected by the General Meeting of Members of Vereniging AEGON from among the members of the Executive Board of AEGON N.V.

Vereniging AEGON has an Executive Committee consisting of seven members, five of whom, including the chairman and the vice-chairman, are not nor have ever been, related to AEGON. The other two members are also members of the Executive Board of AEGON N.V. Resolutions of the Executive Committee, other than with regard to amendment of the Articles of Association, are made with an absolute majority of the votes. When a vote in the Executive Committee results in a tie, the General Meeting of Members has the deciding vote. With regards to the amendment of the Articles of Association of Vereniging AEGON, a special procedure is in place to provide for the need of a unanimous proposal from the Executive Committee, thereby including the consent of the representatives of AEGON N.V. at the Executive Committee. Following the amendment of the Articles of Association as effected on September 13, 2005, this requirement does not apply in the event of a hostile change of control at the General Meeting of Shareholders of AEGON N.V., in which event Vereniging AEGON may amend its Articles of Incorporation without the cooperation of AEGON N.V.

Other major shareholders

To AEGONs knowledge, only one other party holds a capital and voting interest in AEGON N.V in excess of 5%. According to its filing with the United States Securities and Exchange Commission on February 10, 2011, US-based investment management firm Dodge & Cox owns over 160 million common shares.

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7B Related party transactions

Related party transactions include, among others, transactions between AEGON N.V. and Vereniging AEGON.

As of December 1, 2010, and on a date no later than June 30, 2011, AEGON has the right to repurchase part or all of the convertible core capital securities at a purchase price equal to EUR 6.00 per security and no interest will be payable. After June 30, 2011 AEGON may at any time repurchase the remaining securities at EUR 6.00 per security, plus interest. Alternatively, and as from December 1, 2011, AEGON may choose to convert these securities into common shares on a one-for-one basis. In this situation, the Dutch government may opt for repurchase in cash (at the original issue price of EUR 4.00).

On August 30, 2010, AEGON repurchased 125 million of the convertible core capital securities. The total payment to the Dutch government on August 30, 2010 amounted to EUR 563 million and included a premium for repurchase amounting to EUR 52 million and accrued interest from May 25, 2010 of EUR 11 million. This repurchase was in line with AEGONs agreement with Vereniging AEGON and Vereniging AEGONs agreement with the Dutch government as amended in August 2010.

In August 2010, the European Commission approved the capital support provided to AEGON by the Dutch State through Vereniging AEGON. The Commission gave its approval for the state support, but imposed a number of behavioral constraints on the Company, which will remain in place until the support is fully repaid. To secure the European Commissions approval, AEGON committed itself not to pay any dividend to the common shareholder until the convertible core capital securities have been fully repurchased. Dividend payment on preference shares will remain possible. Vereniging AEGON will use income from the non-voting securities to service the loan from the Dutch government.

On December 1, 2008, AEGON secured EUR 3 billion of convertible core capital securities from the Vereniging AEGON. On November 30, 2009, AEGON redeemed EUR 1 billion in principal amount of those convertible core capital securities for EUR 1.15 billion and an amount of EUR 1 billion of the senior loan provided by the Dutch State through Vereniging AEGON was repaid. The total payment to the Dutch government amounted to EUR 1.15 billion. Under the terms of AEGONs agreement with Vereniging AEGON and Vereniging AEGONs agreement with the Dutch government, the premium for repurchase amounted to EUR 108 million based on the volume weighted average share price of AEGON shares of EUR 4.8315 during the five trading days from November 23 until November 27. The amount repurchased includes accrued interest from May 22, 2009 of EUR 44 million. Refer to Note 18.16 of the notes to our financial statements in Item 18 of this Annual Report.for disclosure about the convertible core capital securities.

On October 1, 2009, Vereniging AEGON exercised its option rights to purchase in aggregate 33,860,000 class B preferred shares at par value to correct dilution caused by AEGONs EUR 1 billion equity issue as completed in August 2009.

AEGON provides reinsurance, asset management and administrative services for employee benefit plans relating to pension and other post-employment benefits of AEGON employees. Certain post-employment insurance benefits are provided to employees in the form of insurance policies issued by affiliated insurance subsidiaries.

In the Netherlands, AEGON employees may make use of financing and insurance facilities for prices which are equivalent to the price available for agents. The benefit for AEGON employees is equivalent to the margin made by agents.

The Management Board, which assists the Executive Board in pursuing AEGONs strategic goals, is formed by members of the Executive Board, and the CEOs of AEGON USA, AEGON The Netherlands, AEGON UK and AEGON Central & Eastern Europe. The total remuneration for the members of the Management Board over 2010 was EUR 9.9 million (2009: EUR 9.3 million), consisting of EUR 5.7 million (2009: EUR 4.3 million) salary and other short term benefits, EUR 1.7 million (2009: EUR 0.6 million) cash performance payments, EUR 1.2 million (2009: EUR 4.0 million) pension premiums, EUR 1.3 million (2009: EUR 0.3 million) other long-term benefits. No share-based incentives were paid in 2010 (2009: EUR 0.1 million).

Additional information on the remuneration and share-based compensation of members of the Executive Board and the Supervisory Board is disclosed in Item 6 of this Annual Report on Form 20-F.

Interest of management in certain transactions

At the balance sheet date, Mr. Wynaendts had mortgage loans with AEGON totalling to EUR 1,485,292, with interest rates of 4.1%, 4.3%, 4.4% and 5.4%. These loans were made in AEGONs ordinary course of business, pursuant to a widely available employee benefit program on terms comparable to other AEGON employees in the Netherlands and were approved in advance by the Supervisory Board. In accordance with the terms of the mortgage loans, no principal repayments were received on the loans in 2010.

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ITEM 8. FINANCIA L INFORMATION

8A Consolidated Statements and Other Financial Information

This Annual Report contains the audited consolidated financial statements of AEGON for the fiscal year ended December 31, 2010. The consolidated financial statements in Item 18 of this Annual Report contain a Report of Independent Registered Public Accounting Firm dated March 30, 2011, balance sheets as at December 31, 2010 and 2009, consolidated income statements for the three years ended December 31, 2010, consolidated statement of changes in equity for the three years ended December 31, 2010, consolidated cash flow statements for the three years ended December 31, 2010 and notes to the financial statements.

Legal Proceedings

In addition, in recent years, the insurance industry has increasingly been the subject of litigation, investigations, regulatory activity and challenges by various governmental and enforcement authorities and policyholder advocate groups concerning certain practices. AEGON subsidiaries have received inquiries from local authorities and policyholder advocate groups in various jurisdictions including the United States, the United Kingdom and the Netherlands. AEGON and other US industry participants have been named in lawsuits alleging, among other things, that asset-based fees charged for investment products offered on 401(k) platforms were higher than those generally available in the market. In the normal course of business, reviews of processes and procedures are undertaken to ensure that customers have been treated fairly, and to respond to matters raised by policyholders and their representatives. In 2010, AEGON UK received a fine of EUR 3.3 million from the FSA due to systems and controls failings, some of which have led to customer detriment. AEGON does not believe that material liabilities will arise from such reviews, however there is a risk that the Group is not able to resolve such matters in the manner that it expects. In certain instances, AEGON subsidiaries modified business practices in response to such inquiries or the findings thereof. Certain AEGON subsidiaries have been informed that the regulators may seek fines or other monetary penalties or changes in the way AEGON conducts its business.

On March 1, 2011 the European Court of Justice (ECJ) delivered a judgment in the Test Achats case which relates to the ability of an insurance company to use gender as a rating factor when pricing risk. The ECJ has ruled that using gender as a rating factor when pricing risk is invalid. However, the ECJ has granted a transitional period for relief for implementation. For more detail, see Item 3D Risk FactorsOther Risks. We may be required to increase our statutory reserves and/or hold higher amounts of statutory capital for certain of our products which will decrease our returns on these products unless we increase our prices.

In 2010, AEGON Americas had a one-time provision of EUR 95 million for settlement of a dispute related to a Bank-Owned Life Insurance (BOLI) policy in the United States. Subsequent to a disruption in the credit market, which affected the investment value of the policys underlying assets, a suit was filed alleging that the policy terms were not sufficiently fulfilled by AEGON.

European Commission approval of state aid

In August 2010 the European Commission approved the capital support obtained from the Dutch State at the height of the global financial crisis. The Commission gave its approval for the state support, but imposed a number of conditions on the company, which will remain in place until the support is fully repaid. These conditions include both structural measures and temporary behavioral constraints.

As part of the conditions imposed by the European Commission, AEGON should:

Continue to run off its institutional spread-based business in the United States and lower production of fixed annuities. These measures a protected to result in a reduction of USD 25 billion in AEGONs US general account by the end of 2012.

Increase the equity hedge on the companys variable annuity back book in the United States and commit to continue pricing new variable annuity products on a market consistent basis worldwide and in line with AEGONs pricing policy.

Implement measures to further improve the quality of the companys capital base, primarily by increasing the proportion of shareholders equity to at least 75% by the end of 2012.

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AEGON is also subject to a number of other temporary behavioral constraints. These constraints prevent AEGON from paying dividends on its common shares until it has repurchased all remaining core capital securities. In addition thereto, AEGON should not pursue acquisitions, with the exception of allowing for investments in existing bancassurance partnerships in Spain, provided that AEGON does not increase its overall market share in the Spanish market. Furthermore, AEGON should not pursue a top-three price leadership position in its residential mortgage and internet savings businesses in the Netherlands. AEGON also requested that Standard & Poors no longer publish its AA-insurance financial strength rating on AEGON Levensverzekering N.V. in the Netherlands 18 .

All temporary behavioral constraints will remain in place until the company completes full repayment to the Dutch State.

To secure the European Commissions approval, AEGON has committed to repay the remaining amount in full by June 2011, market conditions permitting. This commitment will not apply if AEGON needs to raise additional funds and can demonstrate either (i) that it is unable to do so through the sale or issuance of shares or replacement equity instruments because of materially adverse market conditions or, (ii) that it is otherwise not economically feasible to raise sufficient funds through such a sale.

Dividend policy

Under Dutch law and our Articles of Association, holders of our common shares are entitled to dividends paid out of the profits remaining, if any, after the creation of a reserve account. First of all, a fixed dividend is paid on the preferred shares, as described below. Our Executive Board may determine the dividend payment date and the dividend record date for the common shares, which may vary for the various kinds of registered shares. Our Executive Board, with the approval of our Supervisory Board, may also determine the currency or currencies in which the dividends will be paid.

We may make one or more interim distributions to the holders of common shares and/or to the holders of preferred shares, the latter subject to the maximum dividend amount set forth below.

If and when we have paid any dividends in the past, we have traditionally paid interim dividends (usually in September) after the release of our six-month results and final dividends (usually in May) upon adoption of the annual accounts at the annual General Meeting of Shareholders.

On December 1, 2008, Vereniging AEGON purchased 750 million convertible core capital securities from us with funds provided by the Dutch State of which 375 million were outstanding at December 31, 2010. On March 15, 2011, we repurchased an additional 187.5 million convertible core capital securities. The convertible core capital securities rank pari passu with our common shares and are entitled to a coupon only in the event and to the extent we elect to pay a dividend on the common shares. We retain the discretion to set our own dividend policy without regard to the new convertible core capital securities.

On August 17, 2010, the European Commission determined that the Dutch State aid was compatible with European Union state aid rules. To secure the European Commissions approval, we agreed with the Dutch Ministry of Finance to amend the terms and conditions for the repayment of the remaining core capital securities. Among other things, these conditions prevent us from paying dividends on our common shares until we have repurchased all remaining core capital securities. For more detail, see Item 3D Risk FactorsRisks Relating to our Business. As a result of the European Commissions approval of the core capital support we received from the Dutch State in 2008, we are subject to certain operational limitations which may have a material adverse effect on our business, results of operations and financial condition.

We aim to pay out a sustainable dividend to allow equity investors to share in our performance, which can grow over time if our performance so allows. After investment in new business to generate organic growth, capital generation in our operating subsidiaries is available for distribution to the holding company, while maintaining a capital and liquidity position in the operating subsidiaries in line with our capital management and liquidity risk policies.

We use the cash flows from the operating subsidiaries to pay holding expenses, including funding costs. The remaining cash flow is available to execute our strategy and to fund dividends on our shares, subject to maintaining the holding company targeted excess capital. Depending on circumstances, future prospects and other considerations, our Executive Board may elect to deviate from this target. Our Executive Board will also take capital position, financial flexibility, leverage ratios and strategic considerations into account when declaring or proposing dividends on common shares.

Under normal circumstances, we would expect to declare an interim dividend when announcing our second quarter results and to propose a final dividend at the annual General Meeting of Shareholders for approval. Dividends would normally be paid in cash or stock at the election of the shareholder. The relative value of cash and stock dividends may vary. Stock dividends paid may, subject to capital management and other considerations, be repurchased in order to limit dilution.

18 Standard & Poors has subsequently complied with this request

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When determining whether to declare or propose a dividend, our Executive Board has to balance prudence versus offering an attractive return to shareholders, for example in adverse economic and/or financial market conditions. Also, our operating subsidiaries are subject to local insurance regulations which could restrict dividends to be paid to us. There is no requirement or assurance that we will declare and pay any dividends.

We did not declare or pay a dividend or make a distribution on the common shares in 2009 or 2010.

Holders of common shares historically have been permitted to elect to receive dividends, if any, in cash or in common shares, except for the final dividend for 2002, as distributed in May 2003, which was made in common shares only. For dividends, which holders may elect to receive in either cash or common shares, the value of the stock alternative may differ slightly from the value of the cash option. We pay cash dividends on shares of New York registry in US dollars through Citibank, N.A., our NYSE paying agent, based on the foreign exchange reference rate (as published each working day at 14:15 hours by the European Central Bank) on the business day following the announcement of the interim dividend or on the second business day following the shareholder meeting approving the relevant final dividend.

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ITEM 9. THE OFFE R AND LISTING

9A Offer and listing details

The principal market for our common shares is Euronext Amsterdam. Our common shares are also listed on the NYSE and the London stock exchanges.

The table below sets forth, for the calendar periods indicated, the high and low sales prices of our common shares on Euronext Amsterdam and the NYSE as reported by Bloomberg and is based on closing prices. Share prices have been adjusted for all stock splits and stock dividends through December 31, 2010.

High	(EUR) Low	High	(USD) Low
2006	15.56	12.17	18.97	15.24
2007	16.06	11.46	21.90	16.75
2008	11.98	2.68	17.52	3.50
2009	6.17	1.85	9.23	2.30
2010	5.41	4.04	7.41	5.11
2009
First quarter	5.41	1.85	7.21	2.30
Second quarter	4.85	3.07	6.88	3.99
Third quarter	5.98	3.72	8.46	5.23
Fourth quarter	6.17	4.28	9.23	6.13
2010
First quarter	5.10	4.14	7.24	5.51
Second quarter	5.41	4.37	7.41	5.20
Third quarter	4.83	4.04	6.32	5.11
Fourth quarter	4.72	4.23	6.67	5.53
September 2010	4.61	4.04	6.15	5.11
October 2010	4.65	4.36	6.47	5.95
November 2010	4.72	4.23	6.67	5.53
December 2010	4.66	4.23	6.20	5.53
2011
January 2011	5.55	4.58	7.52	6.13
February 2011	5.66	5.39	7.78	7.38
March 2011 (through March 2, 2011)	5.57	5.46	7.69	7.54

On Euronext Amsterdam only Euronext registered shares may be traded and on the NYSE only New York Registry Shares may be traded.

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9B Plan of distribution

Not applicable

9C Markets

Please see Items 4 and 9A above

9D Selling shareholders

Not applicable

9E Dilution

Not applicable

9F Expenses of the issue

Not applicable

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ITEM 10. ADDITIONAL INFOR MATION

10A Share capital

Not applicable

10B Memorandum and articles of incorporation

AEGON is registered under number 27076669 in the Commercial Register of the Chamber of Commerce and Industries for Haaglanden, The Hague, the Netherlands.

Certain provisions of AEGONs current Articles of Association are discussed below.

Objects and purposes

(1) The objects of AEGON are to incorporate, acquire and alienate shares and interests in, to finance and grant security for commitments of, to enter into general business relationships with, and to manage and grant services to legal entities and other entities, in particular those involved in the insurance business, and to do all that is connected therewith or which may be conducive thereto, all to be interpreted in the broadest sense.

(2) In achieving the aforesaid objects due regard shall be taken, within the scope of sound business operations, to provide fair safeguards for the interests of all the parties directly or indirectly involved in AEGON.

Provisions related to directors

For information with respect to provisions in the Articles of Association relating to members of the Supervisory Board and Executive Board, see Item 6, Directors, Senior Management and Employees.

Description of AEGONs capital stock

AEGON has two types of shares: Common shares (par value EUR 0.12) and (class A and class B) Preferred shares (par value EUR 0.25).

Common Characteristics of the Common and Preferred Shares

(1) All shares are in registered form.

(2) All shares have dividend rights except for those shares (if any) held by AEGON as treasury stock. Dividends which have not been claimed within five years lapse to AEGON.

(3) Each currently outstanding share is entitled to one vote except for shares held by AEGON as treasury stock. There are no upward restrictions.

However, in line with the higher par value of the preferred shares, the holder of the preferred shares, Vereniging AEGON, may cast 25/12 votes for each preferred share. Vereniging AEGON and AEGON have entered into a preferred shares voting rights agreement, pursuant to which Vereniging AEGON has voluntarily waived its right to cast 25/12 votes per class A or class B preferred share. Instead, Vereniging AEGON has agreed to exercise one vote only per preferred share, except in the event of a special cause, such as the acquisition of a 15% interest in AEGON N.V., a tender offer for AEGON N.V. shares or a proposed business combination by any person or group of persons, whether individually or as a group, other than in a transaction approved by the Executive Board and Supervisory Board. If Vereniging AEGON, acting at its sole discretion, determines that a special cause has arisen, Vereniging AEGON shall notify the General Meeting of Shareholders. In this event, Vereniging AEGON retains full voting rights on the preferred shares for a period limited to six months.

(4) All shares have the right to participate in AEGONs net profits. Net profits is the amount of profits after contributions, if any, to a reserve account.

(5) In the event of liquidation, all shares have the right to participate in any remaining balance after settlement of all debts.

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(6) The General Meeting of Shareholders may, at the proposal of the Executive Board, as approved by the Supervisory Board, resolve to reduce the outstanding capital either by (i) repurchasing shares and subsequently canceling them, or (ii) by reducing their nominal share value.

(7) There are no sinking fund provisions.

(8) All issued shares are fully paid-up; so there is no liability for further capital calls.

(9) There are no provisions discriminating against any existing or prospective holder of shares as a result of such shareholder owning a substantial number of shares.

Differences between common and preferred shares

(1) The common shares are listed; the preferred shares are not listed.

(2) Preferred shares under certain circumstances are entitled to cast 25/12 votes per share in line with their higher par value.

(3) Preferred shares are entitled to a preferred dividend on the paid-in amount, restricted to the fixed rate set by the European Central Bank for basic refinancing transactions plus 1.75%. No additional dividend is paid on the preferred shares and the remaining profit is available for distribution to the holders of common shares.

(4) Any remaining balance after settlement of all debts in the event of liquidation, will first be allocated (to the extent possible) to repaying the paid-in capital on the preferred shares.

(5) Holders of common shares have pre-emptive rights in relation to any issuance of common shares, while holders of preferred shares have no such pre-emptive rights.

Actions necessary to change the rights of shareholders

A change to the rights of shareholders would require an amendment to the Articles of Association. The General Meeting of Shareholders (annual General Meeting or extraordinary General Meeting) may only pass a resolution to amend the Articles of Association pursuant to a proposal of the Executive Board with the approval of the Supervisory Board. The resolution requires a majority of the votes cast at the meeting in order to pass. The actual changes to the text of the Articles of Association will be executed by a civil law notary upon certification that the Minister of Justice does not object.

Furthermore, a resolution of the General Meeting of Shareholders to amend the Articles of Incorporation which has the effect of reducing the rights attributable to holders of preferred shares of a specific class shall be subject to the approval of the meeting of holders of preferred shares of such class.

Conditions under which meetings are held

Annual General Meetings and extraordinary General Meetings of Shareholders shall be convened by public notice. Notice must be given no later than forty-two days prior to the date of the meeting. The notice must contain a summary agenda and indicate the place where the complete agenda together with the documents pertaining to the agenda may be obtained. The agenda is also sent to shareholders registered with the Company Register. New York Registry shareholders or their brokers receive a proxy solicitation notice.

For admittance to and voting at the meeting, shareholders must produce evidence of their shareholding as of the record date. The Dutch law determines that the record date is twenty-eight days prior to the General Meeting of Shareholders. Shareholders must notify AEGON of their intention to attend the meeting.

Limitation on the right to own securities

There are no limitations, either under the laws of the Netherlands or in AEGONs Articles of Incorporation, on the rights of non-residents of the Netherlands to hold or vote AEGON common shares.

Provisions that would have the effect of delaying a change of control

A resolution of the General Meeting of Shareholders to suspend or dismiss a member of the Executive Board or a member of the Supervisory Board, other than pursuant to a proposal by the Supervisory Board, shall require at least two-thirds of the votes cast representing more than one-half of the issued capital.

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In the event a special cause occurs (such as the acquisition of 15% of AEGONs voting shares, a tender offer for AEGONs shares or a proposed business combination by any person or group of persons, whether individually or as a group, other than in a transaction approved by the Executive Board and Supervisory Board), Vereniging AEGON will be entitled to exercise its full voting rights of 25/12 votes per preferred share for up to six months per special cause, thus increasing its current voting rights to 33.0%.

Threshold above which shareholder ownership must be disclosed

There are no such provisions in the Articles of Incorporation. Dutch law requires public disclosure to a supervising government agency with respect to the ownership of listed shares when the following thresholds are met: 5%, 10%, 15%, 20%, 25%, 30%, 40%, 50%, 60%, 75% and 95%.

Material differences between Dutch law and US law with respect to the items above

Reference is made to Item 16G.

Special Conditions Governing Changes in the Capital

There are no conditions more stringent than what is required by law.

10C Material contracts

Convertible core capital securities

On December 1, 2008, AEGON secured EUR 3 billion of additional core capital from Vereniging AEGON, funded by the Dutch State. The capital contribution was part of the Dutch governments EUR 20 billion support program for banks and insurance companies in connection with the worldwide financial crisis.

Financial details

The support transaction is structured in such a way that it does not affect AEGONs ownership. The new core capital was made available through a loan to the companys major shareholder, Vereniging AEGON, which enabled the Vereniging to purchase capital securities from the company at a corresponding amount and terms and conditions similar to the loan. AEGON issued 750 million convertible core capital securities at EUR 4.00 per security to Vereniging AEGON. These securities rank equal to common shares (pari passu), but carry no voting rights.

With regards to the payment of interest on the securities, the following was agreed in 2008. Payment of interest on the securities as well as on the state loan provided to Vereniging AEGON is conditional upon the payment of dividends (cash or stock) on the AEGON common shares. For the first year the coupon is fixed at 8.5% (EUR 0.34 per security). For consecutive years the coupon will be the higher of either 8.5% or an amount linked to the cash dividend paid on the common shares in the preceding year: in the second year 110% of the dividend paid per share, rising to 120% in the third year, 125% in the fourth and subsequent years. The coupon is not deductible for corporate income tax.

With regards to repurchase of the securities and subsequent repayment of the loan the following was agreed in 2008. Until December 1, 2009, AEGON may repurchase up to 250 million of the securities at nominal value plus accrued interest and a repurchase compensation dependent on the repurchase date and AEGONs actual share price but maximized at EUR 130 million. After the first year the securities may be repurchased at any time at 150% (= EUR 6.00 per security) plus accrued interest. Alternatively, as from December 1, 2011, AEGON may choose to convert all or some of the securities into common shares on a one-for-one basis, subject to adjustment of the conversion price under certain circumstances. In the event of AEGON exercising its conversion right however, Vereniging AEGON and the Dutch State may opt to receive repayment in cash at the original issue price of EUR 4.00 per security plus accrued interest.

In August 2010, the agreement between AEGON and the Dutch State on repurchase of the securities and the subsequent repayment of the loan was adjusted. As of December 1, 2010 and on a date no later than June 30, 2011, AEGON has the right to repurchase all of the securities at a purchase price equal to EUR 6.00 per security and no interest will be payable. After June 30, 2011 AEGON may at any time repurchase the remaining securities on the terms and conditions as determined in the agreement of with the Dutch State in December 2008.

Governance

The additional core capital may be used for general corporate purposes in the ordinary course of business; investments chargeable to the additional capital in excess of EUR 300 million outside the European Union require prior approval from the Dutch Central Bank. The transaction does not affect AEGONs ownership structure. Vereniging AEGON continues to be AEGONs major shareholder with the same voting rights as prior to the transaction (for further details on Vereniging AEGON please refer to page Item 7A of this Annual Report). The Dutch State has no voting rights at the General Meeting of Shareholders as a result of the transaction.

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As part of the transaction, the Supervisory Board committed to nominate two representatives as proposed by the Dutch State to the General Meeting of Shareholders for appointment on AEGONs Supervisory Board and its Committees as long as less than three quarters of the loan facility has been redeemed. To this end, Karla Peijs, who already was a member of the Supervisory Board, and Arthur Docters van Leeuwen were proposed by the Dutch State as State representatives and appointed by the General Meeting of Shareholders on April 22, 2009. Ms. Peijs is a member of the Compensation and Nominating Committees and Mr. Docters van Leeuwen, formerly head of the Dutch financial markets regulator AFM, is a member of AEGONs Audit Committee. As long as less than three quarters of the loan facility has been redeemed., approval from the State representatives will be required for certain decisions, including the issuance and repurchase of shares and debentures, changes to AEGONs executive Remuneration Policy and any acquisitions or divestments with a value of 25% or more of AEGONs issued capital and reserves. In line with the agreement with the Dutch State made in 2008 AEGON reviewed its Remuneration Policy for the Executive Board and senior management to ensure that it is aligned to new international standards. During the Annual General Meeting of Shareholders in 2010, the Shareholders adopted the new Remuneration Policy which is valid and effective as from 1 st January 2010. AEGONs Executive Board members were not entitled to any performance related remuneration on the year 2008 and exit arrangements have been limited to a maximum of one years fixed salary. Copies of the transaction agreements with the Dutch State are available on www.aegon.com

10D Exchange controls

There are no legislative or other legal provisions currently in force in the Netherlands or arising under AEGONs Articles of Incorporation restricting remittances to holders of AEGONs securities that are not resident in the Netherlands. Cash dividends payable in euros on AEGONs common shares may be officially transferred from the Netherlands and converted into any other convertible currency.

10E Taxation

i Taxation in the Netherlands

This section describes the material tax consequences that will generally apply to holders of our common shares under Dutch tax law, Dutch tax treaties, published case law, regulations and judicial interpretations thereof, in each case as in force and in effect as of the date hereof. This description is subject to changes in Dutch law including changes that could have retroactive effect. No assurance can be given that authorities or courts in the Netherlands, the European Court of Justice (ECJ) or the European Free Trade Association Court (EFTA Court) will agree with the description below. Not every potential tax consequence of such investment under the laws of the Netherlands will be addressed and the description below should not be read as extending by implication to matters not specifically referred to herein. Each holder or prospective investor should therefore consult their own tax advisor with respect to the tax consequences in relation to the acquiring, owning and disposing of our common shares.

Dutch Taxation of Resident Shareholders

The description of certain Dutch taxes set out in this section Dutch Taxation of Resident Shareholders is only intended for the following investors:

(a) individuals who are resident or deemed to be resident in the Netherlands and, with respect to personal income taxation, individuals who opt to be taxed as a resident of the Netherlands for purposes of Dutch taxation and who invest in our common shares (Dutch Individuals), excluding individuals:

(i) who derive benefits from our common shares that are taxable as benefits from miscellaneous activities, which includes activities that exceed normal active portfolio management;

(ii) for whom our common shares or any payment connected therewith may constitute employment income; or

(iii) who have a substantial interest, or a deemed substantial interest, in us; and

(b) corporate entities (including associations which are taxed as corporate entities) that are resident or deemed to be resident in the Netherlands for purposes of Dutch taxation and who invest in our common shares (Dutch Corporate Entities), excluding:

(i) corporate entities that are not subject to Dutch corporate income tax;

(ii) pension funds and other entities that are exempt from Dutch corporate income tax or are exempt from Dutch corporate income tax upon request;

(iii) corporate entities that hold common shares, the benefits derived from which are exempt under the participation exemption (as laid down in the Dutch Corporate Income Tax Act 1969); and

(iv) investment institutions as defined in section 28 of the Dutch Corporate Income Tax Act 1969.

With respect to (a)(iii) above, generally, an individual who holds common shares will have a substantial interest if he or she holds or is deemed to hold, alone or together with his or her partner, whether directly or indirectly, the ownership of, or certain other rights relating to, shares representing 5% or more of our total issued and outstanding capital (or the issued and outstanding capital of any class of shares), or rights to acquire shares, whether or not already issued, that represent at any time 5% or more of our total existing issued and outstanding capital or the existing issued and outstanding capital of any class of our shares (without taking into account the potential increase in the issued and outstanding capital in case of exercising rights to acquire newly issued shares), or the ownership of

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certain profit participating certificates that relate to 5% or more of our annual profit and/or to 5% or more of our liquidation proceeds. A holder of common shares will also have a substantial interest in us if, he or she on their own account does not have a substantial interest, but certain relatives (including foster children) of that holder or of his or her partner have a substantial interest in us. If a holder of common shares does not have a substantial interest, a deemed substantial interest will be present if (part of) a substantial interest has been disposed of, by this holder, or is deemed to have been disposed of, on a non-recognition basis.

With respect to (b)(iii) above, generally, the participation exemption will apply if the shareholding interest represents at least 5% of the nominal paid up capital (or, under certain conditions, 5% of the voting rights) of the company concerned.

Where this summary refers to a holder of shares, such reference is restricted to a holder holding legal title to, as well as an economic interest in, such shares.

Personal and corporate income tax

Dutch Individuals not engaged or deemed to be engaged in an enterprise. Generally, a Dutch Individual who holds common shares that are not attributable to an enterprise from which it derives profits as an entrepreneur or pursuant to a co-entitlement to the net worth of such enterprise other than as an entrepreneur or a shareholder, will be subject to a fictitious yield tax. Irrespective of the actual income and/or capital gains, the annual taxable benefit of all the assets and liabilities of a Dutch Individual that are taxed under such regime including, as the case may be, our common shares, is set at a fixed percentage. This percentage is 4% of the fair market value of these assets and liabilities at the beginning of every calendar year (minus a tax-free amount). The tax rate applicable under the fictitious yield tax is 30%.

Dutch Individuals engaged or deemed to be engaged in an enterprise and Dutch Corporate Entities. Any benefits derived or deemed to be derived from our common shares (including any capital gains realized on the disposal thereof) that are attributable to an enterprise from which a Dutch Individual derives profits, whether as an entrepreneur or pursuant to a co-entitlement to the net worth of such enterprise (other than as an entrepreneur or a shareholder), are generally subject to personal income tax in its hands. Any benefits derived or deemed to be derived from our common shares (including any capital gains realized on the disposal thereof) that are held by a Dutch Corporate Entity are generally subject to corporate income tax in its hands.

Withholding tax

Dividend distributions are subject to a withholding tax imposed by the Netherlands at a rate of 15%. The concept dividends we distribute used in this section includes, but is not limited to:

(a) direct or indirect distributions in cash or in kind, deemed and constructive distributions, and (partial) repayments of paid-in capital not recognized for Dutch dividend withholding tax purposes;

(b) liquidation proceeds in excess of the qualifying average paid-in capital for Dutch dividend withholding tax purposes;

(c) consideration for the redemption of our common shares, or, as a rule, consideration for the repurchase of common shares by us (including a purchase by one of our direct or indirect subsidiaries) in excess of the qualifying average paid-in capital of these specific class of shares for Dutch dividend withholding tax purposes, unless such repurchase is made for temporary investment purposes or is exempt by law;

(d) the par value of common shares issued to a holder of our common shares or an increase of the par value of common shares (unless distributed out of qualifying paid-in capital for Dutch dividend withholding tax purposes), to the extent that it does not appear that a contribution, recognized for Dutch dividend withholding tax purposes, has been made or will be made; and

(e) partial repayment of paid-in capital, recognized for Dutch dividend withholding tax purposes, if and to the extent that we have (cumulative) net profits, or can expect to derive such profits (anticipated profits), unless:

(i) a general meeting of our shareholders has resolved in advance to make such repayment; and

(ii) prior to the repayment the par value of our common shares concerned has been reduced by an equal amount by way of an amendment of our articles of association.

Dutch Individuals and Dutch Corporate Entities can generally credit the withholding tax against their personal income tax or corporate income tax liability and are generally entitled to a refund of dividend withholding taxes exceeding their aggregate personal income tax or corporate income tax liability, unless such individual or such entity is not the beneficial owner of the dividend.

Based on a legal provision, a recipient of dividends will not be considered the beneficial owner thereof if as a consequence of a combination of transactions:

a person other than the recipient wholly or partly benefits from the dividends,

the recipient is entitled to a larger reduction or refund of withholding tax than such person, and

such person retains, whether directly or indirectly, an interest in the shares on which the dividends were paid comparable with his position in similar shares before such combination of transactions.

The term combination of transactions includes the sole acquisition of one or more dividend coupons and the establishment of short-term rights of enjoyment on common shares, while the transferor retains the ownership of our common shares. The provisions apply to

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the transfer of our common shares and dividend coupons and also to transactions that have been entered into in the anonymity of a regulated stock market.

Currently we may, with respect to certain dividends received from qualifying non-Netherlands subsidiaries, credit taxes withheld from those dividends against the Netherlands withholding tax imposed on certain qualifying dividends that are redistributed by us, up to a maximum of the lesser of:

3% of the amount of the qualifying dividends redistributed by us and

3% of the gross amount of certain qualifying dividends received by us.

The reduction is applied to the Dutch dividend withholding tax that we must pay to the Dutch tax authorities and not to the Dutch dividend withholding tax that we must withhold.

Gift and inheritance taxes

A liability to gift tax will arise in the Netherlands with respect to an acquisition of our common shares by way of a gift when the gift is made by an individual who is resident in the Netherlands or a corporate entity that is a tax resident of the Netherlands. A liability to inheritance tax will arise in the Netherlands with respect to an acquisition or deemed acquisition of our common shares by way of an inheritance or bequest on the death of an individual who is resident in the Netherlands.

For purposes of Dutch gift and inheritance taxes, an individual who holds Dutch nationality will, inter alia, be deemed to be resident in the Netherlands if he has been resident in the Netherlands at any time during the ten years preceding the date of the gift or his death. For purposes of Dutch gift tax, an individual not holding Dutch nationality will be deemed to be resident in the Netherlands if he has been resident in the Netherlands at any time during the 12 months preceding the date of the gift.

Dutch Taxation of Non-Resident Shareholders

This section describes certain Dutch tax consequences for a holder of common shares who is neither resident nor deemed to be resident in the Netherlands (a Non-Resident Shareholder ). This section does not describe the tax consequences for Non-Resident Shareholders that hold our common shares as a participation under the participation exemption as laid down in the Dutch Corporate Income Tax Act 1969.

It is noted that a Non-Resident Shareholder will not become resident, or be deemed to become resident, in the Netherlands solely as a result of holding our common shares, or of the performance, execution, delivery and/or enforcement of rights in respect of our common shares; provided that no Non-Resident Shareholder holds a substantial interest ( aanmerkelijk belang ) within the meaning of Chapter 4 of the Individual Income Tax Act 2001 in us.

Taxes on income and capital gains

A Non-Resident Shareholder will not be subject to any Dutch taxes on income in respect of dividends we distribute (other than withholding tax described below) or in respect of any capital gain realized on the disposal of our common shares, provided that:

(a) such Non-Resident Shareholder does not derive profits from an enterprise, whether as an entrepreneur or pursuant to a co-entitlement to the net worth of such enterprise (other than as an entrepreneur or a shareholder) which enterprise is, in whole or in part, carried on through a (deemed) permanent establishment or a permanent representative in the Netherlands and to which permanent establishment or permanent representative, as the case may be, our common shares are attributable;

(b) such Non-Resident Shareholder does not have a substantial interest or a deemed substantial interest in us, or, if such holder does have such an interest, it forms part of the assets of an enterprise;

(c) if such Non-Resident Shareholder is an individual, the benefits derived from the shares are not taxable in the hands of such holder as a benefit from miscellaneous activities in the Netherlands, which includes activities that exceed normal active portfolio management;

(d) such Non-Resident Shareholder is not entitled to a share in the profits of an enterprise effectively managed in the Netherlands, other than by way of the holding of securities or through an employment contract, to which enterprise our common shares or payments in respect of our common shares are attributable;

(e) such Non-Resident Shareholder does not carry out and has not carried out employment activities in the Netherlands, does not serve and has not served as a director or a board member of an entity resident in the Netherlands and does not serve and has not served as civil servant of a Dutch public entity with which the holding of or income derived from our common shares is connected; and

(f) if such Non-Resident Shareholder is an individual, he or she does not opt to be taxed as a resident of the Netherlands for purposes of Dutch taxation.

See the section Dutch Taxation of Resident Shareholders for a description of the circumstances under which your common shares form part of a substantial interest or may be deemed to form part of a substantial interest in us. It is noted that both non-resident individuals and non-resident corporate entities can hold a substantial interest.

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Withholding tax

Dividends we distribute are subject to a withholding tax imposed by the Netherlands at a rate of 15%, unless reduced under a relevant tax treaty. Reference is made to the section Dutch Taxation of Resident ShareholdersWithholding tax for a description of the concept dividends we distribute.

Entities that are resident of a country which is a member of the European Union and that qualify for the application of the EU Parent Subsidiary Directive are eligible for an exemption of dividend withholding tax, provided certain conditions are met (one of the conditions is that the parent company that is resident in the European Union must have a shareholding of at least 5%).

Subject to certain conditions, a legal entity resident in a member state of the European Union, that is not subject to a profit based tax in that member state, and, should that entity be a resident in the Netherlands, would not be subject to Dutch corporate income tax, is entitled to a refund of the Dutch dividend withholding tax withheld.

For certain other legal entities resident in a member state of the European Union that, should that entity be a resident in the Netherlands, would not be subject to Dutch corporate income tax, it may be a breach of the European freedom of capital that they are not entitled to a refund of the Dutch dividend withholding tax withheld.

If a holder of common shares, whether an individual or an entity, is resident in a country other than the Netherlands and if a treaty for the avoidance of double taxation with respect to taxes on income is in effect between the Netherlands and that country, and the holder is a qualifying resident for purposes of such treaty, such holder may, depending on the terms of that particular treaty, qualify for full or partial relief at source or for a refund (in whole or in part) of the Dutch dividend withholding tax.

In the section Dutch Taxation of Resident ShareholdersWithholding tax, certain legislation is discussed regarding the beneficial ownership of dividends. This legislation may also be applied to deny reduction or a refund of Dutch dividend withholding tax under double taxation conventions or the EU Parent Subsidiary Directive.

3% of the amount of the qualifying dividends redistributed by us and

3% of the gross amount of certain qualifying dividends received by us.

The reduction is applied to the Dutch dividend withholding tax that we must pay to the Dutch tax authorities and not to the Dutch dividend withholding tax that we must withhold.

Both the EFTA Court as well as the ECJ issued judgments concerning outbound dividend payments to foreign shareholders. According to both courts, it is a breach of the European freedom of capital and the freedom of establishment to treat outbound dividend payments less favorably than dividend payments to domestic shareholders. As of January 1, 2007, in general, dividend payments to certain qualifying EU and Iceland and Norway resident corporate shareholders are treated the same as dividend payments to certain qualifying Dutch resident corporate shareholders. Dividend payments to corporate shareholders residing outside the EU are, in general, still treated less favorably as opposed to dividend payments to certain qualifying Dutch resident corporate shareholders. The above stated court cases may have significant implications for certain non-EU resident shareholders that receive dividends that are subject to Netherlands dividend withholding tax (i.e. the aforementioned different treatment may be a breach of the European freedom of capital).

Although the freedom of capital generally also applies to capital movements to and from third countries, such as the United States, it cannot be ruled out that the freedom of capital movements to and from third countries must be interpreted more stringent as opposed to the freedom of capital movements to and from EU member states. Furthermore, the freedom of capital movements to and from third countries is generally subject to grandfathering (stand-still) provisions in the Treaty on the functioning of the European Union (i.e. the restriction of the freedom of capital movements is allowed if these stand-still provisions apply). However, based on case law of the ECJ and the Netherlands Supreme Court it may be held that these stand-still provisions do not apply in the specific case of claiming a refund of the Netherlands dividend withholding tax by a shareholder who did not acquire our shares with a view to establishing or maintaining lasting and direct economic links between us and the shareholder which allow the shareholder to participate effectively in the management of the company or in its control.

Especially the following non-EU resident, non-Iceland and non-Norway shareholders may be affected and may as a result be entitled to a refund of Netherlands dividend withholding tax:

Legal entities that could have invoked the participation exemption with respect to the dividends received in case they would have been a resident of the Netherlands for tax purposes. In general, the participation exemption applies in case of shareholdings of 5% or more. In case of legal entities resident in the Netherlands, in effect no Dutch dividend withholding tax is due with respect to dividends on shareholdings that apply for the participation exemption.

Legal entities not subject to a profit based tax in their country of residence that, should that entity be a resident in the Netherlands, would not be subject to Dutch corporate income tax and that would, because of this, be eligible for a refund of the Dutch dividend withholding tax withheld at their expense.

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Legal entities that, if they had been based in the Netherlands, would not have been subject to corporate income tax and that would, because of this, be eligible for a refund of dividend withholding tax withheld at their expense.

Individuals if the shares do not belong to the assets of a business enterprise or do not belong to a substantial interest.

In case such an individual would have been a resident of the Netherlands, the dividend as such would not be subject to individual income tax. Instead, the individual would be taxed on a deemed income, calculated at 4% of his average net equity, whereas the dividend tax withheld would have been credited in full against the individual income tax due.

Residents of the United States that qualify for, and comply with the procedures for claiming benefits under, the income tax convention between the Netherlands and the United States (the US/NL Income Tax Treaty ) may, under various specified conditions, be eligible for a reduction of the dividend withholding tax rate from 15% to 5% if the beneficial owner is a company which holds directly at least 10% of our voting power. The US/NL Income Tax Treaty provides, subject to certain conditions, for a complete exemption from, or refund of, Dutch dividend withholding tax for dividends received by exempt pension trusts and exempt organizations, as defined therein.

Subject to compliance with the procedures for claiming benefits, a holder of common shares will generally qualify for benefits under the US/NL Income Tax Treaty, if the holder:

is the beneficial owner of the dividends paid on our common shares;

is resident in the United States according to the US/NL Income Tax Treaty;

is not restricted in claiming the benefits of the US/NL Income Tax Treaty under article 26 of the US/NL Income Tax Treaty (limitation on benefits);

does not carry on business in the Netherlands through a permanent establishment of which our common shares form part of the business property;

does not perform independent personal services from a fixed base in the Netherlands to which the holding of our common shares pertains; and is an individual, an exempt pension trust or exempt organization as defined in the US/NL Income Tax Treaty, an estate or trust whose income is subject to US taxation as the income of a resident, either in its hands or in the hands of its beneficiaries, or a corporation that is not excluded from treaty benefits under the limitation on benefits provision of the US/NL Income Tax Treaty.

Gift and inheritance taxes

No liability for gift or inheritance taxes will arise in the Netherlands with respect to an acquisition of our common shares by way of a gift by, or on the death of, a Non-Resident Shareholder, unless a gift of our common shares was made by an individual who at the time of the gift was a Non-Resident Shareholder, such individual dies within 180 days after the date of the gift while (at the time of his death) being resident or deemed to be resident in the Netherlands.

For purposes of Dutch gift and inheritance tax, an individual who holds Dutch nationality will, inter alia, be deemed to be resident in the Netherlands if he has been resident in the Netherlands at any time during the ten years preceding the date of the gift or his death. For purposes of Dutch gift tax, an individual not holding Dutch nationality will be deemed to be resident in the Netherlands if he has been resident in the Netherlands at any time during the 12 months preceding the date of the gift.

Furthermore, in exceptional circumstances the deceased or the donor will be deemed to be a resident in the Netherlands for purposes of Dutch gift and inheritance taxes if the heirs jointly, or the recipient of the gift, as the case may be, elect the deceased or the donor, as the case may be, to be treated as a resident of the Netherlands for purposes of Dutch gift and inheritance taxes.

Other Taxes and Duties

No Dutch capital contribution tax, registration tax, transfer tax, stamp duty or any other similar documentary tax or duty will be payable in the Netherlands by the investors in respect of or in connection with the subscription, issue, placement, allotment or delivery of our common shares.

Value Added Tax

No Dutch value added tax will arise in respect of payments in consideration for the acquisition or the disposition of our common shares, or in respect of payments by us under our common shares.

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ii Taxation in the United States

This section describes certain US Federal income tax consequences to beneficial holders of common shares that are held as capital assets. This section does not address all US Federal income tax matters that may be relevant to a particular holder. Each investor should consult their tax advisor with respect to the tax consequences of an investment in the common shares. This section does not address tax considerations for holders of common shares subject to special tax rules including, without limitation, the following:

financial institutions;

insurance companies;

dealers or traders in securities or currencies;

tax-exempt entities;

regulated investment companies;

persons that will hold the common shares as part of a hedging or conversion transaction or as a position in a straddle or as part of a synthetic security or other integrated transaction for US Federal income tax purposes;

holders that own (or are deemed to own for US Federal income tax purposes) 10% or more of the voting shares of AEGON;

partnerships or pass-through entities or persons who hold common shares through partnerships or other pass-through entities; and

holders that have a functional currency other than the US dollar.

Further, this section does not address alternative minimum tax consequences or the indirect effects on the holders of equity interests in a holder of common shares. This section also does not describe any tax consequences arising under the laws of any taxing jurisdiction other than the Federal income tax laws of the US Federal government.

This section is based on the US Internal Revenue Code of 1986, as amended, US Treasury regulations and judicial and administrative interpretations, in each case as in effect and available on the date of this Annual Report on Form 20-F. All of the foregoing is subject to change, which change could apply retroactively and could affect the tax consequences described below.

For the purposes of this section, a US holder is a beneficial owner of common shares that is, for US Federal income tax purposes:

a citizen or individual resident of the United States;

a corporation created or organized in or under the laws of the United States or any state of the United States (including the District of Columbia);

an estate, the income of which is subject to US Federal income taxation regardless of its source; or

a trust, if a court within the United States is able to exercise primary supervision over its administration and one or more US persons have the authority to control all of the substantial decisions of such trust.

A non-US holder is a beneficial owner of common shares that is not a US holder.

Tax Consequences to US Holders

Distributions

The gross amount of any distribution (including any amounts withheld in respect of Dutch withholding tax) actually or constructively received by a US holder with respect to common shares will be taxable to the US holder as a dividend to the extent of AEGONs current and accumulated earnings and profits as determined under US Federal income tax principles. Such dividends will not qualify for the dividends received deduction otherwise allowable to corporations. Distributions in excess of current and accumulated earnings and profits are treated under US tax law as non-taxable return of capital to the extent of the US holders adjusted tax basis in the common shares. Distributions in excess of earnings and profits and such adjusted tax basis will generally be taxable to the US holder as capital gain from the sale or exchange of property. However, AEGON does not maintain calculations of its earnings and profits under US Federal income tax principles. Therefore, US holders of AEGON shares will generally be taxed on all distributions as dividends, even if some portion of the distributions might otherwise be treated as a non-taxable return of capital or as capital gain if the amount of US

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earnings and profits was known. The amount of any distribution of property other than cash will be the fair market value of that property on the date of distribution.

Certain qualified dividend income received by individual US holders is taxed at a maximum income tax rate of 15%. Only dividends received from US corporations or from a qualified foreign corporation and on shares held by an individual US holder for a minimum holding period (generally, 61 days during the 121-day period beginning 60 days before the ex-dividend date) can qualify for this reduced rate. AEGON is eligible for benefits under the comprehensive income tax treaty between the Netherlands and the US; therefore, AEGON should be considered a qualified foreign corporation for this purpose. Accordingly, dividends paid by AEGON to individual US holders on shares held for the minimum holding period may qualify for a reduced income tax rate. . Under recently enacted legislation the reduced rates applicable to qualified dividend income are currently scheduled to expire on December 31, 2012,unless further extended by Congress. Each US holder should consult their tax advisor regarding the reduced rate.

Distributions paid in currency other than US dollars (a foreign currency), including the amount of any withholding tax thereon, must be included in the gross income of a US holder in an amount equal to the US dollar value of the foreign currency calculated by reference to the exchange rate in effect on the date of receipt. This is the case regardless of whether the foreign currency is converted into US dollars. If the foreign currency is converted into US dollars on the date of receipt, a US holder generally should not be required to recognize foreign currency gain or loss in respect of the dividend. If the foreign currency received in the distribution is not converted into US dollars on the date of receipt, a US holder will have a basis in the foreign currency equal to its US dollar value on the date of receipt. Any gain or loss on a subsequent conversion or other disposition of the foreign currency will be treated as ordinary income or loss.

Dividends received by a US holder with respect to common shares will be treated as foreign source income for foreign tax credit limitation purposes. Subject to certain conditions and limitations, any Dutch income tax withheld on dividends may be deducted from taxable income or credited against a US holders Federal income tax liability. The limitation on foreign taxes eligible for the US foreign tax credit is calculated separately with respect to passive category income and general category income. Dividends distributed by AEGON generally will constitute passive category income, or, in the case of certain US holders, financial services income, which is treated as general category income. Each US holder should consult their tax advisor regarding the availability of the foreign tax credit under their particular circumstances.

The amount of the qualified dividend income paid by AEGON to a US holder that is subject to the reduced dividend income tax rate and that is taken into account for purposes of calculating the US holders US foreign tax credit limitation must be reduced by the rate differential portion of such dividend (which, assuming a US holder is in the highest income tax bracket, would generally require a reduction of the dividend amount by approximately 57.14%). Each US holder should consult their tax advisor regarding the implications of the rules relating to qualified dividend income on the calculation of US foreign tax credits under their particular circumstances.

In general, upon making a distribution to shareholders, AEGON is required to remit all Dutch dividend withholding taxes to the Dutch tax authorities The full amount of the taxes so withheld should (subject to certain limitations and conditions) be eligible for the US holders foreign tax deduction or credit as described above. Investors are urged to consult their tax advisors regarding the general creditability or deductibility of Dutch withholding taxes.

AEGON generally affords shareholders an option to receive dividend distributions in cash or in stock. A distribution of additional common shares to US holders with respect to their common shares that is made pursuant to such an election will generally be taxable in the same manner as a cash dividend under the rules described above.

Sale or Other Disposition of Shares

Upon the sale or exchange of common shares, a US holder will generally recognize gain or loss for US Federal income tax purposes on the difference between the US dollar value of the amount realized from such sale or exchange and the tax basis in those common shares. This gain or loss will be a capital gain or loss and will generally be treated as from sources within the United States. Investors should consult their tax advisors with respect to the treatment of capital gains (which may be taxed at lower rates than ordinary income for taxpayers who are individuals, trusts or estates that have held the common shares for more than one year) and capital losses (the deductibility of which is subject to limitations).

If a US holder receives foreign currency upon a sale or exchange of common shares, gain or loss, if any, recognized on the subsequent sale, conversion or disposition of such foreign currency will be ordinary income or loss, and will generally be income or loss from sources within the United States for foreign tax credit limitation purposes. However, if such foreign currency is converted into US dollars on the date received by the US holder, the US holder generally should not be required to recognize any gain or loss on such conversion.

Passive Foreign Investment Company Considerations

Based on the nature of AEGONs gross income, the average value of AEGONs gross assets, and the active conduct of AEGONs insurance business, AEGON does not believe that it could be classified as a Passive Foreign Investment Company (PFIC). If AEGON were treated as a PFIC in any year during which a US holder owns common shares, certain adverse tax consequences could apply. Investors should consult their tax advisors with respect to any PFIC considerations.

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Tax Consequences to Non-US Holders

A non-US holder generally will not be subject to US Federal income tax on dividends received on common shares or on any gain realized on the sale or exchange of common shares unless the gain is connected with a trade or business that the non-US holder conducts in the United States or unless the non-US holder is an individual, such holder was present in the United States for at least 183 days during the year in which such holder disposes of the common shares, and certain other conditions are satisfied. Non-US holders should consult their tax advisors with respect to the US Federal income tax consequences of dividends received on, and any gain realized from the sale or exchange of, the common shares.

Backup Withholding and Information Reporting

Backup withholding and information reporting requirements may apply to certain payments on the common shares and to proceeds of a sale or redemption of the common shares to US holders made within the United States. AEGON, its agent, a broker, or any paying agent, as the case may be, may be required to withhold tax from any payment that is subject to backup withholding if a US holder fails to furnish the US holders taxpayer identification number, fails to certify that such US holder is not subject to backup withholding, or fails to otherwise comply with the applicable requirements of the backup withholding rules. Certain US holders are not subject to the backup withholding and information reporting requirements.

Non-US holders that provide the required tax certifications of exempt or foreign status will generally be exempt from US information reporting requirements and backup withholding. However, sales proceeds a non-US holder receives on a sale of common shares through a broker may be subject to information reporting and backup withholding if the non-US holder is not eligible for an exemption.

Backup withholding is not an additional tax. Any amounts withheld under the backup withholding rules from a payment to a US holder or a non-US holder generally may be claimed as a credit against such holders US Federal income tax liability provided that the required information is furnished to the US Internal Revenue Service. Investors should consult their tax advisors as to their qualification for exemption from backup withholding and the procedure for obtaining an exemption. Non-US holders should consult their tax advisors concerning the applicability of the information reporting and backup withholding rules.

Recently enacted legislation may require individual US holders to report to the IRS certain information with respect to their beneficial ownership of certain foreign financial assets, such as the common shares, if the aggregate value of such assets exceeds $50,000 and the assets are not held through a US financial institution. US holders who fail to report required information could be subject to substantial penalties. Prospective investors should consult their own tax advisors concerning the application of the information reporting rules to their particular circumstances

10F Dividends and Paying Agents

Not applicable

10G Statements by Experts

Not applicable

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10H Documents on Display

AEGON files annual reports with and furnishes other information to the Securities and Exchange Commission. You may read and copy any document filed with or furnished to the SEC by AEGON at the SECs public reference room at 450 Fifth Street, N.W., Washington, D.C. 20549. AEGONs SEC filings are also available to the public through the SECs web site at www.sec.gov. Please call the SEC at 1-800-SEC-0330 for further information on the public reference room in Washington D.C. and in other locations.

The SEC allows AEGON to incorporate by reference information into this Annual Report on Form 20-F, which means that:

Incorporated documents are considered part of this Annual Report on Form 20-F; and

AEGON can disclose important information to you by referring you to those documents.

Those documents contain important information about AEGON and our financial condition. You may obtain copies of those documents in the manner described above. You may also request a copy of those documents (excluding exhibits) at no cost by contacting us at:

Investor Relations
AEGON N.V.
P.O. Box 85
2501 CB The Hague
The Netherlands
Tel: +31-70-344-8305
Fax: +31-70-344-8445
E-mail: [email protected]
USA
+1 877 548 96 68 toll free USA only

10I Subsidiary Information

Not applicable

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ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

i General

As an insurance company, AEGON manages risk on behalf of its customers and other stakeholders. As a result, the company is exposed to a variety of underwriting, operational and financial risks. AEGONs risk management and control systems are designed to ensure that these risks are managed effectively and efficiently.

Definition and tolerances

For AEGON, risk management involves:

Understanding which risks the company is able to underwrite.

Establishing a firm framework through which the risk-return trade-off associated with these risks can be assessed.

Establishing risk tolerances and supporting policies limiting the level of exposure to a particular risk or combination of risks.

Measuring and monitoring risk exposures and actively maintaining oversight over the companys overall risk and solvency positions.

By setting certain pre-defined tolerances and adhering to policies that limit the overall risk the company is exposed to, AEGON is able to accept risk with the knowledge of potential returns and losses.

Objectives of risk management

AEGON must, at all times, maintain a solvency and liquidity position such that no plausible scenario would cause the company to default on its obligations to policyholders. To accomplish this, AEGON has established a number of basic objectives for its risk management strategy:

Financial strength: Ensure AEGON meets long-term obligations to policyholders. AEGON uses three measures to determine its approach to financial strength:

the companys internal Excess Capital Requirement;

the European Unions Insurance Group Directive capital ratio;

and an internal view, based on the companys economic requirements.

Continuity: Ensure a high likelihood that AEGON will meet policyholder obligations, even under plausible extreme events.

Culture: Encourage a strong risk culture by stressing the companys low tolerance for operational risk. This will help improve operational excellence and ensure the company treats its customers and other stakeholders fairly.

Risk balance: Manage the concentration of risk and encourage risk diversification within AEGON.

Types of risk

As an international provider of life insurance, pensions and asset management products, AEGON faces a number of risks, including underwriting, operational and financial. Some of these risks may arise from internal factors, such as inadequate compliance systems. Others, such as movements in interest rates or unexpected changes in longevity or mortality trends, are external in nature. AEGONs most significant risk is to changes in financial markets, related particularly to movements in interest rates, equity and credit markets. These risks, whether internal or external, may affect the companys operations, its earnings, its share price, the value of its investments, or the sale of certain products and services.

Risk management in 2010 19

The effects of the global crisis that began in 2008 continued to be felt throughout 2010. Equity markets increased but remained volatile. Interest rates, already at historic lows, declined during the year, improving in the fourth quarter but ending at levels lower than the end of the previous year. After initially narrowing during the first part of the year, credit spreads later widened, reverting to levels seen at the start of 2010. General economic and business conditions remained difficult. During the year, AEGON carried out regular sensitivity analyses to determine the impact of different economic and business scenarios, particularly on the companys earnings and capital position. These plans also cover extreme event scenarios, such as the possibility of pandemics in one or more of the companys main markets.

During 2010, AEGON took a series of measures to limit the companys exposure to major financial risks (see paragraph Risk overview in this Item 11.).

19 Please note that the information here is intended as an overview only. A more detailed explanation of credit risk, equity and other investment risk, interest rate risk, currency exchange rate risk, liquidity risk, underwriting risk and operational risk, as well as other company-wide risk management policies may be found in Item 11 ii Financial and insurance risk of this report. Further information on sensitivity analyses may also be found on these pages.

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AEGONs risk governance framework

AEGON has a strong culture of risk management, based on a clear, well-defined governance framework. The goals of this framework are as follows:

To minimize ambiguity by clearly defining responsibilities and reporting procedures for decision makers.

To institute a proper system of checks and balances by ensuring that senior management is aware at all times of material risk exposure.

To manage concentration of risk by avoiding the threat of insolvency from an over-concentration of risk in particular areas.

To facilitate diversification by enabling management to identify diversification benefits from apparent risk-return trade-offs.

To reassure external constituencies that AEGON has appropriate risk management structures and controls in place.

Governance structure

AEGONs risk management framework is represented across all levels of the organization. This ensures a coherent and integrated approach to risk management throughout the company. Similarly, AEGON has a number of company-wide risk policies in place, which detail specific operating guidelines and limits. These policies are designed to keep overall risk-specific exposures to a manageable level. Any breach of policy limits or warning levels triggers immediate remedial action or heightened monitoring. Further risk policies may be developed at a local level to cover situations specific to particular regions or operating units. AEGONs risk management governance structure has three basic layers:

The Supervisory Board (and the Supervisory Board Risk Committee).

The Executive Board (and the Executive Board Risk Committee).

Risk and Capital Committees (RCCs) present at group level, regional level and in AEGONs operating units.

AEGONs Executive Board has overall responsibility for risk management. The Board adopts the risk governance framework and determines the companys overall risk tolerance and company-wide risk policies. In 2010, AEGON established the Executive Board Risk Committee with responsibility for ensuring proper execution of the risk governance framework, as well as monitoring compliance with the risk tolerance and company-wide risk policies. The Executive Board Risk Committee has three members: the Chief Executive Officer, the Chief Financial Officer and the Chief Risk Officer. This committee reports regularly significant risks to and discusses risk strategy with the Risk Committee of the Supervisory Board, which is responsible for overseeing AEGONs enterprise risk management, including risk governance and measures taken to ensure risk management is integrated properly into the companys broader strategy. The Risk Committee of the Supervisory Board also supervises overall risk exposure in light of managements risk tolerance, the company-wide risk policies and AEGONs overall solvency position. This Committee reports to the full Supervisory Board on a quarterly basis or more frequently, if required. Details of members of the Supervisory Boards Risk Committee can be found in Item 6.8 of this Annual Report on Form 20-F. It is the responsibility of the Executive Board to inform the Supervisory Board should any risks directly threaten the solvency, liquidity or operations of the company. The Chief Risk Officer also has an individual responsibility in this regard and has direct access to the Chairman of the Supervisory Board Risk Committee.

Risk and Capital Committees

The Executive Board Risk Committee (EBRC) also supervises the work of AEGONs Group Risk & Capital Committee (GRCC). The GRCC is responsible for managing AEGONs overall balance sheet position, while ensuring that risk-taking is within overall tolerance levels and risk policies, and that the companys capital position is sufficient to support both the companys business objectives and excess capital requirements. The Executive Board oversees the activities of the GRCC.

The GRCC is comprised of the companys Chief Financial Officer (Chairman), the Head of the Corporate Financial Center, the Chief Investment Officer for AEGONs general account, CFOs from the Americas, the Netherlands and the United Kingdom and the Chief Risk Officer. The Chief Risk Officer has the additional authority to defer decisions that can have a significant impact on the companys solvency, liquidity or operations to the Executive Board Risk Committee.

Risk & Capital Committees (RCCs) have also been established at each of AEGONs regions and operating units. The responsibilities and prerogatives of the RCCs are set out in their respective charters and are similar in content to those of the GRCC, but tailored to local circumstances. AEGONs regional and operating unit Chief Risk Officers (CROs) have the additional authority to defer decisions that can have a significant impact on the regions or operating units solvency, liquidity or operations to the Board of the region or operating unit and AEGONs Chief Risk Officer.

Group Risk

Group Risk is responsible for developing and keeping oversight of compliance with the risk governance framework, risk methodology, risk tolerances and risk policies. This involves identifying risk, particularly operational and emerging risk, as well as reviewing risk assessments carried out by operating units. Group Risk also identifies best risk management practices, facilitates implementation thereof and helps ensure there is consistency in the application of these practices across the company. In addition, Group Risk performs risk analyses, either at its own initiative or at the request of management, including the analysis of extreme events and related management capabilities.

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AEGONs risk management staff structure is fully integrated. Operating unit CROs have a direct reporting line into AEGONs Chief Risk Officer or one of the regional CROs that report directly into AEGONs Chief Risk Officer. Regions include the Americas, Central & Eastern Europe and Asia.

Lines of defense

AEGONs risk management structure includes the establishment of three lines of defense to ensure conscious risk-return decisions and limit the magnitude of potential losses within defined levels of certainty. The objective of this structure is to avoid surprises, either due to unidentified risks materializing or losses that exceed pre-defined risk tolerance levels and related limit structures.

The companys first line of defense has direct responsibility for managing and taking risk in accordance with defined risk tolerances and risk policies, i.e. business and support functions. The second line of defense facilitates and oversees the effectiveness and integrity of enterprise risk management across the company, i.e. risk functions and committees. Finally, the third line of defense provides independent assurance and challenge regarding the effectiveness and integrity of enterprise risk management across the company, i.e. audit functions and committees.

Risk Overview 2010

Credit Risk

After initially narrowing during the first part of the year, credit spreads later widened, reverting to levels seen at the start of 2010. Defaults and downgrades improved. During the year, AEGON took a number of specific steps to reduce its exposure to credit risk:

Restructuring of AEGON USs investment portfolio and a reduction in high yield bonds.

Reduction in exposure in the Netherlands through the sale of high yield investments, Dutch residential mortgage-backed and other asset backed securities, as well as a further reduction in exposure to lower-rated European countries.

In the United Kingdom, increased investment in lower-risk long-term UK government bonds.

Equity market risk and other investment risks

Equity markets were volatile throughout the year. During 2010, AEGON further extended its program of hedging equity risk at its US and Dutch operations to protect the company against a possible deterioration in equity markets.

Interest rate risk

Interest rates continued to decline for most of 2010 from already low levels. Falling rates particularly impacted investment income and margins on financial guarantees included in certain policies. AEGON took several de-risking initiatives to reduce exposure to movements in interest rates. In the United States, a number of interest rate sensitive products were repriced and product features adjusted to decrease interest rate risk. Fixed annuity sales in the United States, meanwhile, were de-emphasized. In addition, in the United Kingdom, steps were taken to direct investments to lower risk long-dated UK government bonds.

Currency exchange rate risk

As an international company, AEGON is exposed to movements in currency rates. However, AEGON does not consider this exposure to be material. The company holds its capital base in various currencies in amounts that correspond to the book value of individual country units, thus mitigating currency risk. AEGON does hedge cash flows from operating subsidiaries as part of its broader capital and liquidity management.

Liquidity risk

AEGON has a strong liquidity management strategy in place. Since the early 1990s, AEGON has been constantly refining and developing its approach to liquidity management. As part of this approach, AEGON regularly considers the most extreme liquidity stress scenarios, including the possibility of prolonged frozen capital markets, an immediate and permanent rise in interest rates, and policyholders withdrawing liabilities at the earliest conceivable date. In addition, the company has highly developed liquidity stress planning in place. In 2010, AEGON further increased its holdings of cash and highly liquid assets as a precaution against liquidity risk. AEGONs liquidity management strategy ensures the company will not be a forced seller of assets even in a severe stress scenario. Stress tests show that available liquidity would more than match the companys liquidity requirements for at least the next two years, even if market conditions were to significantly deteriorate from current conditions.

Underwriting risk

AEGONs earnings depend, to a significant degree, on the extent to which claims experience is consistent with assumptions used by the company to price products and establish technical liabilities. Changes in, among other things, morbidity, mortality, longevity trends and policyholder behavior could have a considerable impact on AEGONs income. AEGON believes it has the capacity to take on more underwriting risk (providing it is correctly priced) in line with the companys broader strategy to capitalize on growth opportunities in its main life insurance and pension markets.

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Operational risk

Like other companies, AEGON faces risks resulting from operational failures or external events, such as changes in regulations, acts from personnel and natural or man-made disasters. AEGONs systems and processes are designed to support complex products and transactions and to avoid such issues as system failures, financial crime and breaches of security. AEGON is constantly working on analyses studying such operational risks and regularly develops contingency plans to deal with them.

ii FINANCIAL AND INSURANCE RISKS

General

As an insurance company, AEGON is in the business of risk and as a result is exposed to a variety of risks. A description of AEGONs risk management and control systems is given below on the basis of significant identified risks for us. Some risks, such as currency translation risk, are related to the international nature of AEGONs business. Other risks include insurance related risks, such as changes in mortality and morbidity. However, AEGONs largest exposures are to changes in financial markets (e.g. interest rate, credit and equity market risks) that affect the value of the investments, liabilities from products that AEGON sells, deferred expenses and value of business acquired.

AEGON manages risk at local level where business is transacted, based on principles and policies established at the Group level. AEGONs integrated approach to risk management involves common measurement of risk and scope of risk coverage to allow for aggregation of the Groups risk position.

To manage its risk exposure, AEGON has risk policies in place. Many of these policies are group wide while others are specific to the unique situation of local businesses. The Group level policies limit the Groups exposure to major risks such as equity, interest rates, credit and currency. The limits in these policies in aggregate remain within the Groups overall tolerance for risk and the Groups financial resources. Operating within this policy framework, AEGON employs risk management programs including asset liability management (ALM) processes and models, hedging programs (which are largely conducted via the use of derivatives) and insurance programs (which are largely conducted through the use of reinsurance). These risk management programs are in place in each country unit and are not only used to manage risk in each unit, but are also part of the Groups overall risk management.

AEGON operates a Derivative Use Policy and a Reinsurance Use Policy to govern its usage of derivatives and reinsurance. These policies establish the control, authorization, execution and monitoring requirements of the usage of such instruments. In addition, these policies stipulate necessary mitigation of credit risk created through these derivatives and reinsurance risk management tools. For derivatives, credit risk is normally mitigated by requirements to post collateral via credit support annex agreements. For reinsurance, credit risk is normally mitigated by downgrade triggers allowing AEGONs recapture of business, funds withheld by treaties (when AEGON owns the assets) and assets held in trust for the benefit of AEGON (in the event of reinsurer insolvency).

As part of its risk management programs, AEGON takes inventory of its current risk position across risk categories. AEGON also measures the sensitivity of net income and shareholders equity under both stochastic and deterministic scenarios. Management uses the insight gained through these what if? scenarios to manage the Groups risk exposure and capital position. The models, scenarios and assumptions used are reviewed regularly and updated as necessary.

Results of AEGONs sensitivity analyses are presented throughout this section to show the estimated sensitivity of net income and shareholders equity to various scenarios. For each type of market risk, the analysis shows how net income and shareholders equity would have been affected by changes in the relevant risk variable that were reasonably possible at the reporting date. For each sensitivity test the impact of a reasonably possible change in a single factor is shown. The analysis considers the interdependency between interest rates and lapse behavior for products sold in the Americas where there is clear evidence of dynamic lapse behavior. Management action is taken into account to the extent that it is part of AEGONs regular policies and procedures, such as established hedging programs. However, incidental management actions that would require a change in policies and procedures are not considered.

Each sensitivity analysis reflects the extent to which the shock tested would affect managements critical accounting estimates and judgment in applying AEGONs accounting policies. 1 Market-consistent assumptions underlying the measurement of non-listed assets and liabilities are adjusted to reflect the shock tested. The shock may also affect the measurement of assets and liabilities based on assumptions that are not observable in the market. For example, a shock in interest rates may lead to changes in the amortization schedule of DPAC or to increased impairment losses on equity investments. Although managements short-term assumptions may change if there is a reasonable change in a risk factor, long-term assumptions will generally not be revised unless there is evidence that the movement is permanent. This fact is reflected in the sensitivity analyses provided below.

1 Please refer to note 3 for a description of the critical accounting estimates and judgments.

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The accounting mismatch inherent in IFRS is also apparent in the reported sensitivities. A change in interest rates has an immediate impact on the carrying amount of assets measured at fair value. However the shock will not have a similar effect on the carrying amount of the related insurance liabilities that are measured based on prudent assumptions or on managements long-term expectations. Consequently, the different measurement bases for assets and liabilities lead to increased volatility in IFRS net income and shareholders equity. AEGON has classified a significant part of its investment portfolio as available for sale, which is one of the main reasons why the economic shocks tested have a different impact on net income than on shareholders equity. Unrealized gains and losses on these assets are not recognized in the income statement but are booked directly to the revaluation reserves in shareholders equity, unless impaired. As a result, economic sensitivities predominantly impact shareholders equity but leave net income unaffected. The effect of movements of the revaluation reserve on capitalization ratios and capital adequacy are minimal. AEGONs target ratio for the composition of its capital base is based on shareholders equity excluding the revaluation reserve.

The sensitivities do not reflect what the net income for the period would have been if risk variables had been different because the analysis is based on the exposures in existence at the reporting date rather than on those that actually occurred during the year. Nor are the results of the sensitivities intended to be an accurate prediction of AEGONs future shareholders equity or earnings. The analysis does not take into account the impact of future new business, which is an important component of AEGONs future earnings. It also does not consider all methods available to management to respond to changes in the financial environment, such as changing investment portfolio allocations or adjusting premiums and crediting rates. Furthermore, the results of the analyses cannot be extrapolated for wider variations since effects do not tend to be linear. No risk management process can clearly predict future results.

Currency exchange rate risk

As an international group, AEGON is subject to foreign currency translation risk. Foreign currency exposure exists when policies are denominated in currencies other than the issuers functional currency. Currency risk in the investment portfolios backing insurance and investment liabilities is managed using asset liability matching principles. Assets allocated to equity are kept in local currencies to the extent shareholders equity is required to satisfy regulatory and self-imposed capital requirements. Therefore, currency exchange rate fluctuations will affect the level of shareholders equity as a result of translation of subsidiaries into euro, the Groups presentation currency. AEGON holds the remainder of its capital base (convertible core capital securities, perpetual capital securities, subordinated and senior debt) in various currencies in amounts that are targeted to correspond to the book value of the country units. This balancing mitigates currency translation impacts on shareholders equity and leverage ratios. AEGON does not hedge the income streams from the main non-euro units and, as a result, earnings may fluctuate due to currency translation. As AEGON has significant business segments in the Americas and in the United Kingdom, the principal sources of exposure from currency fluctuations are from the differences between the US dollar and the euro and between the UK pound and the euro. AEGON may experience significant changes in net income and shareholders equity because of these fluctuations.

AEGON operates a Currency Risk Policy under which direct currency speculation or program trading by country units is not allowed unless explicit approval has been granted by the Group Risk and Capital Committee. Assets should be held in the functional currency of the business written or hedged back to that currency. Where this is not possible or practical, remaining currency exposure is subject to documentation requirements and limits are placed on the total exposure at both group level and for individual country units.

Information on AEGONs 3-year historical net income / (loss) and shareholders equity in functional currency are shown in the table below:


Net income / (loss)
AEGON Americas (in USD)	1,494	697		(2,022	)
AEGON The Netherlands (in EUR)	711	241		94
United Kingdom (in GBP)	72	8		84
New Markets (in EUR)	91	(289	)	(34	)
Equity in functional currency
AEGON Americas (in USD)	21,335	17,586		10,617
AEGON The Netherlands (in EUR)	4,080	3,544		2,954
United Kingdom (in GBP)	2,469	2,168		1,200
New Markets (in EUR)	1,853	1,778		2,008

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The exchange rates for US dollar and UK pound per euro for each of the last five year-ends are set forth in the table below:

Closing rates — USD	1.34	1.44	1.39	1.47	1.32
GBP	0.86	0.89	0.95	0.73	0.67

AEGON Group companies foreign currency exposure from monetary assets and liabilities denominated in foreign currencies is not material.

The estimated approximate effects on net income and shareholders equity of movements in the exchange rates of AEGONs non-euro currencies relative to the euro as included in the table below are due to the translation of subsidiaries and joint-ventures in the consolidated financial statements.

Sensitivity analysis of net income and shareholders equity to translation risk

Movement of markets 1
2010
Increase by 15% of non-euro currencies relative to the euro	166		2,620
Decrease by 15% of non-euro currencies relative to the euro	(166	)	(2,620	)
2009
Increase by 15% of non-euro currencies relative to the euro	78		2,009
Decrease by 15% of non-euro currencies relative to the euro	(78	)	(2,009	)

1 The effect of currency exchange movements is reflected as a one-time shift up or down in the value of the non-euro currencies relative to the euro on December 31.

Interest rate risk

AEGON bears interest rate risk with many of its products. In cases where cash flows are highly predictable, investing in assets that closely match the cashflow profile of the liabilities can offset this risk. For some AEGON country units, local capital markets are not well developed, which prevents the complete matching of assets and liabilities for those businesses. For some products, cash flows are less predictable as a result of policyholder actions that can be affected by the level of interest rates.

In periods of rapidly increasing interest rates, policy loans, surrenders and withdrawals may and usually do increase. Premiums in flexible premium policies may decrease as policyholders seek investments with higher perceived returns. This activity may result in cash payments by AEGON requiring the sale of invested assets at a time when the prices of those assets are adversely affected by the increase in market interest rates; this may result in realized investment losses. These cash payments to policyholders result in a decrease in total invested assets and a decrease in net income. Among other things, early withdrawals may also require accelerated amortization of DPAC, which in turn reduces net income.

During periods of sustained low interest rates, AEGON may not be able to preserve margins as a result of minimum interest rate guarantees and minimum guaranteed crediting rates provided on policies. Also, investment earnings may be lower because the interest earnings on new fixed-income investments are likely to have declined with the market interest rates. Mortgages and redeemable bonds in the investment portfolio are more likely to be repaid as borrowers seek to borrow at lower interest rates and AEGON may be required to reinvest the proceeds in securities bearing lower interest rates. Accordingly, net income declines as a result of a decrease in the spread between returns on the investment portfolio and the interest rates either credited to policyholders or assumed in reserves.

AEGON manages interest rate risk closely taking into account all of the complexity regarding policyholder behavior and management action. AEGON employs sophisticated interest rate measurement techniques and actively uses derivatives and other risk mitigation tools to closely manage its interest rate risk exposure. AEGON operates an Interest Rate Risk policy that limits the amount of interest rate risk to which the Group is exposed. All derivative use is governed by AEGONs Derivative Use Policy.

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The table that follows shows interest rates at the end of each of the last five years.

3-month US LIBOR	0.30 %	0.25 %	1.42 %	4.70 %	5.36 %
3-month EURIBOR	1.01 %	0.70 %	2.89 %	4.69 %	3.73 %
10-year US Treasury	3.29 %	3.83 %	2.22 %	4.03 %	4.70 %
10-year Dutch government	3.15 %	3.56 %	3.54 %	4.32 %	3.97 %

The sensitivity analysis in the table below shows an estimate of the effect of a parallel shift in the risk free yield curves on net income and shareholders equity. Increases in interest rates have a negative effect on shareholders equity and net income in the current year because it results in unrealized losses on investments that are carried at fair value. The rising interest rates would also cause the fair value of the available-for-sale bond portfolio to decline and the level of unrealized gains would become too low to support recoverability of the full deferred tax asset triggering an allowance charge to income. The offsetting economic gain on the insurance and investment contracts is however not fully reflected in the sensitivities because many of these liabilities are not measured at fair value. Over time, the short-term reduction in net income due to rising interest rates would be offset by higher net income in later years, all else being equal. Therefore, rising interest rates are not considered a long-term risk to the Group.

The sensitivity analysis reflects the assets and liabilities held at year end. This does not necessarily reflect the risk exposure during the year as significant events do not necessarily occur on January 1.

Parallel Movement of Yield Curve
2010
Shift up 100 basis points	(77	)	(3,529	)
Shift down 100 basis points	(142	)	3,432
2009
Shift up 100 basis points	(270	)	(3,820	)
Shift down 100 basis points	(111	)	3,463

Credit risk

As premiums and deposits are received, these funds are invested to pay for future policyholder obligations. For general account products, AEGON typically bears the risk for investment performance equalling the return of principal and interest. AEGON is exposed to credit risk on its general account fixed-income portfolio (debt securities, mortgages and private placements), OTC derivatives and reinsurance contracts. Some issuers have defaulted on their financial obligations for various reasons, including bankruptcy, lack of liquidity, downturns in the economy, downturns in real estate values, operational failure and fraud. In the current weak economic environment, AEGON incurred significant investment impairments on AEGONs investment assets due to defaults and overall declines in the capital markets. Further excessive defaults or other reductions in the value of these securities and loans could have a materially adverse effect on AEGONs business, results of operations and financial condition.

The table that follows shows the Groups maximum gross credit exposure from investments (credit protection not taken into account) in general account financial assets, as well as general account derivatives and reinsurance assets. Please refer to see Note 18.48 and Note 18.49 of the notes to our financial statements in Item 18 of this Annual Report for further information on capital commitments and contingencies and on collateral given, which may expose the Group to credit risk.

General account exposure — Shares 1	2,376	2,096
Debt securities carried at fair value	96,725	91,398
Debt securities carried at amortized cost	139	70
Money market and other short-term investments carried at fair value	10,800	10,064
Mortgage loans carried at amortized cost	23,781	21,525
Private loans carried at amortized cost	829	760
Other loans carried at amortized cost	3,093	3,283
Other financial assets carried at fair value	2,661	2,430
Derivatives with positive values	5,722	4,428
Reinsurance assets	5,489	4,953
At December 31	151,615	141,007

1 Further information on equity risk is provided in section equity market and other investment risk.

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AEGON has entered into free-standing credit derivative transactions (Single Tranche Synthetic CDOs and Single Name Credit Default Swaps - CDSs). The positions outstanding at the end of the year were:

CDOs and CDSs — Synthetic CDOs	78			80	(6	)
CDSs	3,306	(6	)	989	(11	)

AEGON USA unwound significantly all of its synthetic CDO positions during 2009. For a fee, AEGON USA had taken credit exposure on a credit index, i.e. super-senior tranches of the CDX index, via a synthetic collateralized debt obligation program (synthetic CDO).

In August 2007, the Canadian asset backed commercial paper markets froze, which ultimately resulted in a restructuring of the Asset Backed Commercial Paper (ABCP) into long term asset backed notes. The restructuring required AEGON to restructure its EUR 113 million notional liquidity facility agreement backing the original ABCP. To restructure the liquidity facility, AEGON entered into swaps (the Swaps) that are linked to three collaterilized debt obligations comprising the assets within the liquidity facility backed ABCP (the CDO). The three CDOs are as follows:

15%-30% tranche of a bespoke CDO (EUR 957 million notional) maturing 6/20/2013

30%-60% tranche of the CDX.IG.6 index (EUR 766 million notional) maturing 6/20/2016

30%-60% tranche of the CDX.IG.7 index (EUR 287 million notional) maturing 12/20/2016

AEGON has issued the Swaps under an ISDA Master Agreement requiring collateralization of the Swaps market value. The amount of collateral to be posted by AEGON is subject to a threshold of EUR 15 million, provided AEGON maintains it current credit rating.

The Swaps exposure to the CDO will be reduced by a proportionate share of the assets that supported the original ABCP and from additional funding sources negotiated as part of the ABCP restructuring (the Margin). The market value of the Margin allocated to the Swaps is EUR 403 million. If losses attached to any of the CDO that exceeds the fair value of the Margin, then AEGON will recognize a loss on its Swaps. AEGON considers it remote that a loss will be incurred due to the attachment point on the tranches and the amount of Margin.

The Swaps also incorporate the unwind triggers that were built into the restructured long term notes. The triggers are defined by a matrix based on credit losses and credit spreads related to the underlying CDX.IG.7. If a trigger event occurs, AEGON will have the option to continue with the existing Swaps, settle the market value of the Swaps, or terminate the Swaps and enter directly into the reference CDO while taking ownership of a proportionate share of the Margin.

AEGON manages credit risk exposure by individual counterparty, sector and asset class, including cash positions. Normally, AEGON mitigates credit risk in derivative contracts by entering into collateral agreements, where practical, and in ISDA master netting agreements for each of AEGONs legal entities to facilitate AEGONs right to offset credit risk exposure. Main counterparties to these transactions are investment banks which are typically rated A or higher. The credit support agreement will normally dictate the threshold over which collateral needs to be pledged by AEGON or its counterparty. Transactions requiring AEGON or its counterparty to post collateral are typically the result of OTC derivative trades, comprised mostly of interest rate swaps, currency swaps, and credit swaps. Collateral received is mainly cash (USD and EUR). The Credit Support Agreements that outline the acceptable collateral require high quality instruments to be posted. Nearly all securities received as collateral are US Treasuries or US Agency bonds. In 2009 and 2010 AEGON did not take possession of collateral or call on other credit enhancements. The credit risk associated with financial assets subject to a master netting agreement is eliminated only to the extent that financial liabilities due to the same counterparty will be settled after the assets are realized.

The extent to which the exposure to credit risk is reduced through a master netting agreement may change substantially within a short period of time because the exposure is affected by each transaction subject to the arrangement. AEGON may also mitigate credit risk in reinsurance contracts by including down-grade clauses that allow the recapture of business, retaining ownership of assets required to support liabilities ceded or by requiring the reinsurer to hold assets in trust. For the resulting net credit risk exposure, AEGON employs deterministic and stochastic credit risk modelling in order to assess the Groups credit risk profile, associated earnings and capital implications due to various credit loss scenarios.

AEGON operates a Credit Name Limit Policy under which limits are placed on the aggregate exposure that it has to any one counterparty. Limits are placed on the exposure at both group level and individual country units. The limits also vary by a rating system, which is a composite of the main rating agencies (S&P, Moodys and Fitch) and AEGONs internal rating of the counterparty. If an exposure exceeds the stated limit, then the exposure must be reduced to the limit for the country unit and rating category as soon as possible. Exceptions to these limits can only be made after explicit approval from AEGONs Group Risk and Capital Committee (GRCC). The policy is reviewed regularly.

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At December 31, 2010, there were two violations of the Credit Name Limit Policy at the group level, both of which have received exemption from GRCC.

Under the Credit Name Limit Policy, AEGONs largest credit exposures are to JPMorgan, ING, Barclays, Rabobank and Bank of America. AEGON had large investments in sovereign backed assets, the largest being in the UK, Germany, The Netherlands, France and the USA, but AAA rated sovereign assets are excluded from the policy.

AEGON Group level long-term counterparty exposure limits at the end of 2010 are as follows:

In million EUR
AAA	900
AA	900
A	600
BBB	400
BB	200
B	125
CCC or lower	50

Credit rating

The ratings distribution of general account portfolios of AEGONs major country units, excluding reinsurance assets, are presented in the table that follows, organized by rating category and split by assets that are valued at fair value and assets that are valued at amortized cost. Disclosure of ratings follows a hierarchy of S&P, Moodys, Fitch, internal and National Association of Insurance Commissioners (NAIC).

Credit rating general account investments excluding reinsurance assets — Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value
Sovereign exposure		4,554	92	9,339		1,635		56	92	15,584
AAA	666	13,893	289	2,633		355		186	955	17,361
AA	3,597	8,818	466	1,650		1,435	33	559	4,096	12,459
A	3,388	25,707	304	3,416		3,812	50	624	3,742	33,562
BBB	726	19,602	50	1,149		1,717	39	511	815	22,979
BB	396	2,576	38	228		162	33	16	467	2,982
B	7	1,284	11	50		27	6	4	24	1,365
CCC or lower	25	673		22				3	25	698
Assets not rated	2,180	4,075	14,126	5,137	9	61	478	83	16,793	9,585
Total	10,985	81,182	15,376	23,624	9	9,204	639	2,042	27,009	116,575
Past due and / or impaired assets	427	1,309	254	343		56	153		834	1,708
At December 31	11,412	82,491	15,630	23,967	9	9,260	792	2,042	27,843	118,283

1 Includes investments of Holding and other activities.

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Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value
Sovereign exposure		4,719	240	8,851		610		291	240	15,519
AAA	742	14,937	276	3,674		349		151	1,018	19,733
AA	3,587	6,032	405	2,649		1,055	8	201	4,000	9,934
A	3,858	20,578	390	3,058		3,756	49	595	4,297	27,987
BBB	918	18,370	1	1,392		1,785	211	744	1,130	22,291
BB	234	2,769	37	471		183	21	12	292	3,435
B	104	1,168	14	200		24	10	3	128	1,395
CCC or lower	56	947	2	62		24		8	58	1,041
Assets not rated	2,066	3,944	11,365	3,707	11	53	241	44	13,683	8,005
Total	11,565	73,464	12,730	24,064	11	7,839	540	2,049	24,846	109,340
Past due and / or impaired assets	413	715	245	286		67	135	5	793	1,073
At December 31	11,978	74,179	12,975	24,350	11	7,906	675	2,054	25,639	110,413

1 Includes investments of Holding and other activities.

The following table shows the credit quality of the gross balance sheet positions for general account reinsurance assets specifically:

AAA	10	214
AA	3,565	3,455
A	1,282	638
Below A	16	156
Not rated	616	490
At December 31	5,489	4,953

Credit risk concentration

The tables that follow present specific credit risk concentration information for general account financial assets.

Credit risk concentrations debt securities and money market investments — ABSs Collateralized Bond Obligations (CBOs)	692	754			1,446	43
ABSs Housing related	1,457		433	185	2,075	254
ABSs Credit cards	2,123	134			2,257
ABSs Other	1,983	178	897	19	3,077	78
Residential mortgage backed securities	4,129	1,362		1	5,492	703
Commercial mortgage backed securities	6,725	3	371	2	7,101	6
Financial - Banking	5,872	3,312	1,421	350	11,244	76
Financial - Other	14,762	375	1,163	125	16,429	42
Industrial	27,240	1,995	2,092	197	31,524	57
Utility	5,856	360	1,092	115	7,423	11
Sovereign exposure	6,749	10,032	1,729	1,086	19,596	1
At December 31	77,588	18,505	9,198	2,080	107,664	1,271

1 Includes investments of Holding and other activities.

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Credit risk concentrations mortgages — Agricultural	387			387	87
Apartment	1,640			1,640	67
Industrial	1,500			1,500	106
Office	3,398	37		3,435	63
Retail	1,907	25		1,932	78
Other commercial	373	7		380	24
Residential	60	14,076	371	14,507	399
At December 31	9,265	14,145	371	23,781	824

1 Includes investments of Holding and other activities.

Credit risk concentrations debt securities and money market investments — ABSs Collateralized Bond Obligations (CBOs)	595	655			1,250	28
ABSs Housing related	1,341		219	60	1,620	85
ABSs Credit cards	2,615	374			2,989
ABSs Other	2,075	237	793		3,105	15
Residential mortgage backed securities	3,581	1,641	15	2	5,239	236
Commercial mortgage backed securities	5,514	22	314	125	5,975	9
Financial - Banking	5,679	3,668	1,491	411	11,871	93
Financial - Other	12,078	455	1,077	103	13,713	93
Industrial	24,324	2,077	2,161	184	28,746	117
Utility	5,259	387	1,100	74	6,820	9
Sovereign exposure	6,515	10,868	682	1,090	20,203	4
At December 31	69,576	20,384	7,852	2,049	101,531	689

1 Includes investments of Holding and other activities.

Credit risk concentrations mortgages — Agricultural	498	25		523	136
Apartment	1,731			1,731	55
Industrial	1,789			1,789	89
Office	3,728	48		3,776	93
Retail	1,756	19		1,775	34
Other commercial	402	33		435	6
Residential	65	11,157	274	11,496	371
At December 31	9,969	11,282	274	21,525	784

1 Includes investments of Holding and other activities.

The fair value of AEGON Americas commercial mortgage portfolio as per December 31, 2010 amounts to EUR 9,317 million (2009: EUR 9,338 million). The loan to value (LTV) amounts to about 66% (2009: 65%). 2.68% (2009: 2.48%) of the portfolio is in delinquency (defined as 60 days in arrears). In 2010 we recognized impairments of EUR 67 million on this portfolio. AEGON foreclosed upon, or recovered EUR 169 million of real state. The impairments associated with these loans amounted to EUR 13 million.

The fair value of AEGON The Netherlands mortgage portfolio as per December 31, 2010 amounts to EUR 14,668 million (2009: EUR 11,476 million). The LTV amounts to about 93% (2009: 95%). A significant part of the portfolio (52%; 2009: 51%) is government guaranteed. 0.8% (2009: 1.0%) of the portfolio is in delinquency (defined as 60 days in arrears). There were no significant impairments during 2009 and 2010. Historical defaults of the portfolio have been between 2 and 9 basis points per year.

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Included in the debt securities and money market investments are EUR 139 million of assets that have been classified as held-to-maturity and are therefore carried at amortized cost (2009: EUR 70 million). Of the EUR 139 million assets held-to-maturity, EUR 29 million are government bonds (2009: EUR 11 million) and EUR 110 million is corporate exposure (2009: EUR 59 million).

Additional information on credit concentration in certain sectors

Government bond investments

Included in AEGONs sovereign investments are exposures to central governments of the European peripheral countries of Portugal, Italy, Ireland, Greece and Spain. The table below provides the amortized cost and fair value of our exposure to central government of these countries.

Amortized cost	Fair value	Amortized cost	Fair value
Portugal	33	32	56	58
Italy	114	112	138	143
Ireland	37	32	135	138
Greece	58	45	94	92
Spain	1,008	904	1,769	1,784
At December 31	1,250	1,125	2,192	2,215


AEGON Americas Exposure 1
ABSs Housing related	1,457	1,341
Residential mortgage backed securities (RMBS)	4,129	3,581
Commercial mortgage backed securities (CMBS)	6,725	5,514

1 Exposures include past due and impaired assets.

The fair values of these instruments were determined as follows:

ABSs Housing related	1,294	163	1,457
RMBS	3,430	699	4,129
CMBS	6,575	150	6,725

ABSs Housing related	1,125	216	1,341
RMBS	2,429	1,152	3,581
CMBS	5,350	164	5,514

Housing related ABS

AEGON Americas holds EUR 1,457 million (2009: EUR 1,341 million) of Housing related ABS securities of which AEGON USA holds EUR 1,448 million (2009: EUR 1,319 million). The unrealized loss on the AEGON USA Housing related ABS securities amounts to EUR 312 million (2009: EUR 629 million). Housing related ABS securities are secured by pools of residential mortgage loans primarily those which are categorized as subprime. The unrealized loss is primarily due to decreased liquidity and increased credit spreads in the market combined with significant increases in expected losses on loans within the underlying pools. Expected losses within the underlying pools are generally higher than original expectations, primarily in certain later-vintage adjustable rate mortgage loan pools, which has led to some rating downgrades in these securities.

ABS Subprime mortgage exposure

AEGON USA does not currently invest in or originate whole loan residential mortgages. AEGON USA categorizes asset backed securities issued by a securitization trust as having subprime mortgage exposure when the average credit score of the underlying mortgage borrowers in a securitization trust is below FICO score 660 at issuance. AEGON USA also categorizes asset backed securities issued by a securitization trust with second lien mortgages as subprime mortgage exposure, even though a significant percentage of second lien mortgage borrowers may not necessarily have credit scores below FICO score 660 at issuance. As of December 31, 2010, the amortized cost of investments backed by subprime mortgage loans was EUR 1,610 million (2009: EUR 1,805 million) and the market value was EUR 1,302 million (2009: EUR 1,202 million).

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The following table provides the amortized costs of the ABS subprime mortgage exposure by quality and vintage. Disclosure of ratings follows a hierarchy of S&P, Moodys, Fitch, internal and NAIC.

AAA	AA	A	BBB	< BBB	Total	Of which insured
Pre-2005	283	33	12	6	31	365	60
2005	91	33	20		3	147
2006	14			7	51	72	11
2007	27	100		2	63	192	100
2008		18				18	18
Total subprime mortgages - Fixed rate	415	184	32	15	148	794	189
Pre-2005	17	4		1	40	62	31
2005	54	38		20	13	125
2006	7	45		3	72	127	11
2007	4	17		6	99	126	20
2008		15				15	15
Total subprime mortgages - Floating rate	82	119		30	224	455	77
Pre-2005	41	4	7	24	10	86	42
2005				25	10	35	35
2006		1	10		60	71	71
2007		4			165	169	169
Total second lien mortgages 1	41	9	17	49	245	361	317
At December 31, 2010	538	312	49	94	617	1,610	583

1 Second lien collateral primarily composed of loans to prime and Alt-A borrowers.

Comparative information on subprime ABS mortgage exposure by quality and vintage - 2009 figures:

AAA	AA	A	BBB	< BBB	Total	Of which insured
Pre-2005	314	36	9		42	401	82
2005	118	8	19		3	148
2006	15			7	69	91	17
2007	124			2	85	211	96
2008	17					17	17
Total subprime mortgages - Fixed rate	588	44	28	9	199	868	212
Pre-2005	17	19	2	13	17	68	30
2005	60	40		19	13	132
2006	11	46		3	87	147
2007	14	15			126	155	17
2008	16					16	16
Total subprime mortgages - Floating rate	118	120	2	35	243	518	63
Pre-2005	51	8	8	27	8	102	47
2005				27	13	40	40
2006		4	9	8	51	72	72
2007	6				199	205	204
Total second lien mortgages 1	57	12	17	62	271	419	363
At December 31, 2009	763	176	47	106	713	1,805	638

1 Second lien collateral primarily composed of loans to prime and Alt-A borrowers.

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Additionally, AEGON USA has exposure to ABS collateralized by manufactured housing loans. The market value of these securities is EUR 125 million (2009: EUR 122 million) with an amortized cost balance of EUR 132 million (2009: EUR 135 million). All but three positions have vintages of 2003 or prior. These amounts are not included in AEGONs subprime mortgage exposure tables above.

Where credit events may be impacting the unrealized losses, cash flows are modelled using effective interest rates. AEGON did not consider those securities to be impaired. Refer to Note 18.3 of the notes to our financial statements in Item 18 of this Annual Report for details on the pricing process.

Residential mortgage backed securities

AEGON USA holds EUR 4,121 million (2009: EUR 3,572 million) of RMBS. RMBS are securitizations of underlying pools of non-commercial mortgages on real estate. The underlying residential mortgages have varying credit ratings and are pooled together and sold in tranches. The Groups RMBS mainly includes government sponsored enterprise (GSE) guaranteed passthroughs, whole loan passthroughs, Alt-A MBS and negative amortization MBS.

All RMBS securities are monitored and reviewed on a monthly basis with detailed modeling completed on each portfolio quarterly. Model output is generated under base and several stress-case scenarios. RMBS asset specialists utilize modeling software to perform a loan-by-loan, bottom-up approach to modeling. Models incorporate external loan-level analytics to identify the riskiest securities. The results from the models are then closely analyzed by the asset specialist to determine whether or not a principal or interest loss is expected to occur. Positions are impaired to fair value where loss events have taken place (or are projected to take place on structured securities) that would affect future cash flows. The tables below summarize the credit quality of these securities based on a hierarchy of S&P, Moodys, Fitch, internal and NAIC of the RMBS portfolio.

The unrealized loss on RMBS is EUR 457 million which relates to positions of AEGON USA. The pace of deterioration continued in early 2009, but began to stabilize in late 2009 and continued to stabilize in 2010. Even with the stabilization, fundamentals in RMBS securities continue to be weak which impacts the magnitude of the unrealized loss. Delinquencies and severities in property liquidations remain at an elevated level. Prepayments remain at historically low levels. Due to the weak fundamental situation, reduced liquidity, and the requirement for higher yields due to market uncertainty, credit spreads remain elevated across the asset class. In addition, a high percentage of the RMBS portfolio is comprised of floating rate securities, which has resulted in higher unrealized losses relative to fixed rate securities but not necessarily in higher default losses.

GSE guaranteed	1,859					1,859	1,884
Prime Jumbo	122	22	120	13	177	454	418
Alt-A	71	12		27	619	729	701
Negative Amortization Mortgages	171	49	43	66	865	1,194	821
Reverse mortgage floaters	103			239		342	297
At December 31, 2010	2,326	83	163	345	1,661	4,578	4,121
Of which insured				1	10	11	11

GSE guaranteed		1,859			1,859	1,884
Prime Jumbo	196	230	19	9	454	418
Alt-A	493	233	2	1	729	701
Negative Amortization Mortgages	1,140	24	7	23	1,194	821
Reverse mortgage floaters		342			342	297
At December 31, 2010	1,829	2,688	28	33	4,578	4,121
Of which insured		1		10	11	11

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GSE guaranteed	1,464					1,464	1,487
Prime Jumbo	281	16	10	6	203	516	404
Alt-A	151	12	17		682	862	667
Negative amortization floaters	283	44	62	91	882	1,362	722
Reverse mortgage floaters	350					350	292
At December 31, 2009	2,529	72	89	97	1,767	4,554	3,572
Of which insured			13	1	30	44	8

GSE guaranteed		1,464			1,464	1,487
Prime Jumbo	222	256	21	17	516	404
Alt-A	586	272	3	1	862	667
Negative amortization floaters	1,273	26	7	56	1,362	722
Reverse mortgage floaters		350			350	292
At December 31, 2009	2,081	2,368	31	74	4,554	3,572
Of which insured		1		43	44	8

1 SSNR super-senior

2 SNR senior

3 MEZZ mezzanine

4 SSUP senior support

Alt-A mortgage exposure

AEGON USAs RMBS exposure includes exposure to securitized home equity loans (Alt-A positions). This portfolio totals EUR 701 million at December 31, 2010 (2009: EUR 667 million). Net unrealized losses amount to EUR 28 million at December 31, 2010 (2009: EUR 195 million). Alt-A loans are made to borrowers whose qualifying mortgage characteristics do not meet the standard underwriting criteria established by the GSEs. The typical Alt-A borrower has a credit score high enough to obtain an A standing, which is especially important since the score must compensate for the lack of other necessary documentation related to borrower income and/or assets.

Rating	2010 — Amortized cost %	Amortized cost	%
AAA	71	9.7 %	151	17.5 %
AA	12	1.7 %	12	1.4 %
A			17	2.0 %
BBB	27	3.7 %
<BBB	619	84.9 %	682	79.1 %
At December 31	729	100.0 %	862	100.0 %

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Vintage	2010 — Amortized cost %	Amortized cost	%
Prior 2005	76	10.4%	69	8.0%
2005	108	14.8%	131	15.2%
2006	163	22.4%	187	21.7%
2007	265	36.4%	324	37.6%
2008	117	16.0%	151	17.5%
At December 31	729	100.0 %	862	100.0 %

Negative Amortization (Option ARMs) Mortgage Exposure

As part of AEGON USAs RMBS Exposure, AEGON USA holds EUR 821 million of Negative Amortization Floaters (2009: EUR 722 million), net unrealized losses on this portfolio amount to EUR 373 million at December 31, 2010 (2009: EUR 640 million). Negative Amortization Floaters (also known as option ARMs) are loans whereby the payment made by the borrower is less than the accrued interest due and the difference is added to the loan balance. When the accrued balance of the loan reaches the negative amortization limit (typically 110% to 125% of the original loan amount), the loan recalibrates to a fully amortizing level and a new minimum payment amount is determined. The homeowners new minimum payment amount can be significantly higher than the original minimum payment amount. The timing of when these loans reach their negative amortization cap will vary, and is a function of the accrual rate on each loan, the minimum payment rate on each loan and the negative amortization limit itself. Typically, these loans are estimated to reach their negative amortization limit between three and five years from the date of origination.

AEGONs exposure to Negative Amortization Floaters is primarily to super-senior securities. The following table provides the market values of the Negative Amortization (Option ARMs) exposure by rating and by vintage.

Rating	2010 — Amortized cost %	Amortized cost	%
AAA	171	14.3%	283	20.8%
AA	49	4.1%	44	3.2%
A	43	3.6%	62	4.6%
BBB	66	5.5%	91	6.7%
<BBB	865	72.5%	882	64.7%
At December 31	1,194	100.0 %	1,362	100.0 %

Vintage	2010 — Amortized cost %	Amortized cost	%
Prior 2005	33	2.8 %	37	2.7 %
2005	381	31.9 %	427	31.4 %
2006	466	39.0 %	538	39.5 %
2007	289	24.2 %	319	23.4 %
2008	25	2.1 %	41	3.0 %
At December 31	1,194	100.0 %	1,362	100.0 %

Commercial mortgage backed securities

AEGON USA holds EUR 6,700 million (2009: EUR 5,482 million) of CMBS. The unrealized loss on CMBS is EUR 56 million (2009: EUR 878 million). The underlying mortgages have varying risk characteristics and are pooled together and sold in different rated tranches. The Groups CMBS include conduit, large loan, single borrower, commercial real estate collateral debt obligations (CRE CDOs), government agency, and franchise loan receivable trusts.

The total gross unrealized loss on CMBS of AEGON USA is EUR 305 million, and the total net unrealized loss on CMBS of AEGON USA is EUR 56 million. Over the past 24 months, the commercial real estate market experienced a deterioration in property level fundamentals, which has led to an increase in CMBS loan-level delinquencies. The introduction of the 20% and 30% credit enhanced classes within the 2005-2008 vintage deals provide some offset to these negative fundamentals. Despite advancements in the availability of financing for commercial real estate, as evidenced by the gradual reopening of the CMBS markets, the lending market remains limited as lenders continue to be more conservative with underwriting standards. Moreover, property transactions have

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increased but still remain low relative to historical standards. While liquidity has improved within the CMBS market, a broad re-pricing of risk has kept credit spreads across the subordinate CMBS tranches at wide levels.

CMBS exposure by quality — CMBS	5,068	637	583	152	169	6,609	6,618
CMBS and CRE CDOs	30	20	35	15	47	147	82
At December 31, 2010	5,098	657	618	167	216	6,756	6,700

CMBS exposure by quality — CMBS	4,520	681	477	306	219	6,203	5,418
CMBS and CRE CDOs	72	48	13	24		157	64
At December 31, 2009	4,592	729	490	330	219	6,360	5,482

AEGON USA ABS - Non-housing Exposure

AEGON USA holds EUR 4,715 million (2009: EUR 5,216 million) of non-housing related ABS, net unrealized losses on this portfolio amount to EUR 204 million at December 31, 2010 (2009: EUR 496 million). These are securitizations of underlying pools of credit cards receivables, auto financing loans, small business loans, bank loans and other receivables. The underlying assets have varying credit ratings and are pooled together and sold in tranches. See the table below for the breakdown of the non housing ABS exposure of AEGON USA.

Credit cards	1,145	97	249	504	10	2,005	2,044
Autos	395	77			93	565	574
Small business loans	180	120	14	62	60	436	335
CDOs backed by ABS, Corp. Bonds, Bank loans	314	377	16	19	40	766	691
Other ABS	508	156	170	76	237	1,147	1,071
At December 31, 2010	2,542	827	449	661	440	4,919	4,715

Credit cards	1,227	382	355	609	14	2,587	2,548
Autos	304	87	106	41	188	726	725
Small business loans	414	9	11	31		465	322
CDOs backed by ABS, Corp. Bonds, Bank loans	413	208	42	19	37	719	596
Other ABS	551	124	299	187	54	1,215	1,025
At December 31, 2009	2,909	810	813	887	293	5,712	5,216

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The fair values of AEGON USAs ABS - non-housing instruments were determined as follows:

	Level II	Level III	Total 2010
ABSs non-housing	3,324	1,391	4,715
	Level II	Level III	Total 2009
ABSs non-housing	3,948	1,268	5,216

Small business loans

The unrealized loss in the small business loan ABS portfolio is a function of decreased liquidity and increased spreads as new issuance within this sector has come to a halt. Additionally, delinquencies and losses in the collateral pools within AEGONs small business loan securitizations have increased since 2007, as a result of the overall economic slowdown which has resulted in decreased sales and profits at small businesses nationwide. Banks and finance companies have also scaled back their lending to small businesses.

AEGONs small business loan ABS portfolio is concentrated in senior note classes (99% of par value). In addition to credit enhancement provided by the excess spread, reserve account, and over-collateralization, AEGONs positions are also supported by subordinated note classes. AEGONs small business loan ABS portfolio is also primarily secured by commercial real estate (99% of par value), with the original LTV of the underlying loans typically ranging between 60-70%.

ABS - CDOs

ABS-CDOs are primarily secured by pools of corporate bonds and leveraged bank loans. The unrealized loss is a function of decreased liquidity and increased credit spreads in the market for structured finance and monoline guaranteed securities. Where there have been rating downgrades to below investment grade, the individual bonds have been modeled using the current collateral pool and capital structure.

Other ABS

ABS-other includes debt issued by securitization trusts collateralized by various other assets including student loans, timeshare loans, franchise loans and other asset categories. The unrealized losses are a function of decreased liquidity and increased credit spreads in the market. Over 98% of the securities in an unrealized loss in this section are rated investment grade. Where ratings have declined to below investment grade, the individual bonds have been modeled to determine if cash flow models indicate a credit event will impact future cash flows and resulting impairments have been taken.

Financial

Financial Banking

AEGON holds EUR 11,244 million (2009: EUR 11,871 million) of bonds issued by banks. The net unrealized loss on these bonds amount to EUR 386 million (2009: EUR 799 million). The capital bases of banks and other financial firms have been strained as they are forced to retain assets on their balance sheets that had previously been securitized and to write down certain mortgage-related and corporate credit-related assets. Financial companies within AEGONs financial sector are generally high in credit quality, and as a whole represent a large portion of the corporate debt market. The financial sector has seen a large impact to valuations from the broader market volatility given it is a focal point of the current concerns. Governments across the world have attempted to stabilize market liquidity and investor confidence via extraordinary measures, including providing substantial support to banks and insurance companies.

Exposure to capital securities in the banking sector

The value of AEGONs investments in deeply subordinated securities in the financial services sector may be significantly impacted if the issuers of such securities exercise the option to defer payment of optional coupons or dividends, are forced to accept government support or intervention, or grant majority equity stakes to their respective governments. These securities are broadly referred to as capital securities which can be categorized as Trust Preferred, Hybrid, Tier 1 or Upper Tier 2.

The Trust Preferred category is comprised of capital securities issued by U.S.-based financial services entities where the capital securities typically have an original maturity of 30 years (callable after 10 years) and generally have common structural features, including a cumulative coupon in the event of deferral. The Hybrid category is comprised of capital securities issued by financial services entities which typically have an original maturity of more than 30 years and may be perpetual. In addition, Hybrids have other features that may not be consistent across issues such as a cumulative or non-cumulative coupon, capital replacement and an alternative payment mechanism, and could also be subordinate to the traditional Trust Preferred in the Groups capital structure. Capital securities categorized as Tier 1 are issued by non-US banks and are perpetual with a non-cumulative deferrable coupon. Capital securities categorized as Upper Tier 2 are also issued by non-US banks but these positions are generally perpetual where the deferrable coupon is cumulative.

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The following table highlights AEGONs credit risk to capital securities within the banking sector:

Hybrid	183		38	1	222	196
Trust Preferred	566		50		616	495
Tier 1	480	195	490	48	1,213	1,038
Upper Tier 2	673	63	136	7	879	718
At December 31, 2010	1,902	258	714	56	2,930	2,447
Hybrid	228		31	1	260	205
Trust Preferred	575		41		616	462
Tier 1	729	255	600	90	1,674	1,328
Upper Tier 2	667	67	248	7	989	759
At December 31, 2009	2,199	322	920	98	3,539	2,754

Financial - Other

The unrealized losses in the brokerage, insurance and other finance sub-sector primarily reflect general spread widening on financial services companies (due to broad housing, mortgage market, equity market and economic issues plus increased liquidity and capital markets concerns).

Monoline exposure

About EUR 1.4 billion of the bonds in AEGON USAs portfolio are insured by monoline insurers (2009: EUR 1.7 billion), of which EUR 427 million of bonds (2009: EUR 381 million) in the EUR 1.3 billion subprime portfolio (2009: EUR 1.2 billion). Expected claims against the monolines amount to EUR 122 million (2009: EUR 160 million), although an insolvency by one of the monolines could create significant market price volatility for the affected holdings.

The following table breaks down bonds in AEGON USAs portfolio that are insured by monoline insurers. The disclosure by rating follows a hierarchy of S&P, Moodys, Fitch, internal and NAIC.

Bonds insured by monoline insurers	2010 — Cost price	Fair value	2009 — Cost price	Fair value
AAA	116	114	439	343
AA	354	301	51	45
< AA	912	741	1,171	829
At December 31	1,382	1,156	1,661	1,217

The rating that is provided by the rating agencies on these guaranteed bonds is the higher of the guarantors rating or the rating of the underlying bond itself.

Of the EUR 1,382 million (2009: EUR 1,661 million) indirect exposure on the monoline insurers, 35% relates to MBIA, 24% to AMBAC, 10% to FGIC and 15% to FSA (2009: 35% related to MBIA, 29% to AMBAC, 9% to FGIC and 14% to FSA). Of the remaining 16% (2009: 13%), no individual monoline insurer represents more than 10% of the total wrapped portfolio.

In addition to its indirect exposure via wrapped bonds, AEGON USA also has direct exposure of EUR 8 million (2009: EUR 38 million) via holdings in monoline insurers and derivative counterparty exposure where monoline insurers are AEGONs counterparty. Of AEGONs direct exposure 100% relates to MBIA (2009: 36% related to XL, 25% to MBIA, 39% to AMBAC).

Past due and impaired assets

The tables that follows provides information on past due and individually impaired financial assets for the whole AEGON Group. An asset is past due when a counterparty has failed to make a payment when contractually due. Assets are impaired when an impairment loss has been charged to the income statement relating to this asset. After the impairment loss is reversed in subsequent periods, the asset is no longer considered to be impaired. When the terms and conditions of financial assets have been renegotiated, the terms and conditions of the new agreement apply in determining whether the financial assets are past due. There were renegotiated assets of EUR 13 million that would have been past due or impaired if they had not been renegotiated in the reporting year (2009: EUR 13 million). At December 31, 2010 EUR 377 million (2009: EUR 165 million) collateral and other credit enhancements are held related to financial assets that were past due or individually impaired.

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AEGONs policy is to pursue realization of the collateral in an orderly manner as and when liquidity permits. AEGON generally does not use the non-cash collateral for its own operations.

Past due but not impaired assets	2010 — 0-6 months	6-12 months	> 1 year	Total	2009 — 0-6 months	6-12 months	> 1 year	Total
Debt securities - carried at fair value	73	57	15	145	19		1	20
Mortgage loans	120	50	19	189	77	11	77	165
Other loans	1		1	2
Accrued Interest			1	1	2			2
At December 31	194	107	36	337	98	11	78	187

Impaired financial assets — Shares	402	344
Debt securities carried at fair value	1,126	669
Mortgage loans	635	619
Other loans	7	8
Other financial assets carried at fair value	36	41
At December 31	2,206	1,681

Equity, real estate and non-fixed income exposure

Fluctuations in the equity, real estate and capital markets have affected AEGONs profitability, capital position and sales of equity related products in the past and may continue to do so. Exposure to equity, real estate and capital markets exists in both assets and liabilities. Asset exposure exists through direct equity investment, where AEGON bears all or most of the volatility in returns and investment performance risk. Equity market exposure is also present in insurance and investment contracts for account of policyholders where funds are invested in equities, such as variable annuities, unit-linked products and mutual funds. Although most of the risk remains with the policyholder, lower investment returns can reduce the asset management fee earned by AEGON on the asset balance in these products. In addition, some of this business has minimum return or accumulation guarantees. AEGON also operates an Investment and Counterparty Policy that limits the Groups overall counterparty risk exposure.

The general account equity, real estate and other non-fixed-income portfolio of AEGON is as follows:

Equity, real estate and non-fixed income exposure — Equity funds	844	419		59			1,322
Common shares 1	370	335	62	12	(3	)	776
Preferred shares	105	14					119
Investments in real estate	729	2,055					2,784
Hedge funds	617	127					744
Other alternative investments	1,458						1,458
Other financial assets	522	90		6			618
At December 31	4,645	3,040	62	77	(3	)	7,821

1 Common shares in Holdings and Other activities reflect the elimination of treasury shares in the general account.

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Equity funds	854	288		46			1,188
Common shares 1	367	282	54	3	(3	)	703
Preferred shares	112	14					126
Investments in real estate	496	2,084					2,580
Hedge funds	528	77					605
Other alternative investments	1,372						1,372
Other financial assets	488	40		4			532
At December 31	4,217	2,785	54	53	(3	)	7,106

1 Common shares in Holdings and Other activities reflect the elimination of treasury shares in the general account.

The tables that follows presents specific market risk concentration information for general account shares.

Market risk concentrations shares — Communication	40				40
Consumer cyclical	4	17			21	6
Consumer non-cyclical	3	58			61	25
Financials	1,160	203	7	13	1,380	134
Funds		502	55	57	614	148
Industries	37	43		2	82	18
Resources		49			49	15
Services cyclical		16			16	8
Services non-cyclical		14			14	6
Technology	7	33			40	13
Transport	1				1
Other	48	10			58	29
At December 31	1,300	945	62	72	2,376	402

1 Includes investments of Holding and other activities.

Market risk concentrations shares — Communication	32				32
Consumer cyclical	3	12			15	4
Consumer non-cyclical	4	42			46	24
Financials	1,248	105	7	30	1,387	131
Funds		362	47	19	428	117
Industries	15	52		3	70	19
Resources		34			34	10
Services cyclical		15			15	8
Services non-cyclical		12			12	5
Technology	8	28			36	11
Transport	1				1	1
Other	19			1	20	14
At December 31	1,330	662	54	53	2,096	344

1 Includes investments of Holding and other activities.

The table that follows sets forth the closing levels of certain major indices at the end of the last five years.

Year-end — S&P 500	1,258	1,115	903	1,468	1,418
Nasdaq	2,653	2,269	1,577	2,652	2,415
FTSE 100	5,900	5,413	4,434	6,457	6,221
AEX	355	335	247	516	495

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The sensitivity analysis of net income and shareholders equity to changes in equity prices is presented in the table below. The sensitivity of shareholders equity and net income to changes in equity markets reflects changes in the market value of AEGONs portfolio, changes in DPAC amortization, contributions to pension plans for AEGONs employees and the strengthening of the guaranteed minimum benefits, when applicable. The results of equity sensitivity tests are non-linear. The main reason for this is due to equity options sold to clients that are embedded in some of these products and that more severe scenarios could cause accelerated DPAC amortization and guaranteed minimum benefits provisioning, while moderate scenarios may not. Changes in sensitivities between 2009 and 2010 arise mainly as a result of additional equity hedges during 2010, which reduces the impact of market movements. Also, the guarantees contracts that expose AEGON to equity risk are less in the money decreasing the sensitivity on DPAC amortization. The equity sensitivities related to the guarantees are non linear because of the impact of guarantees and DPAC amortization.

Sensitivity analysis of net income and shareholders equity to equity markets

Immediate change of
2010
Equity increase 10%	55		127
Equity decrease 10%	(100	)	(156	)
Equity increase 20%	90		232
Equity decrease 20%	(214	)	(331	)
2009
Equity increase 10%	93		150
Equity decrease 10%	(92	)	(147	)
Equity increase 20%	175		287
Equity decrease 20%	(201	)	(304	)

Liquidity risk

Liquidity risk is inherent in much of AEGONs business. Each asset purchased and liability sold has its own liquidity characteristics. Some liabilities are surrenderable while some assets, such as privately placed loans, mortgage loans, real estate and limited partnership interests, have low liquidity. If AEGON requires significant amounts of cash on short notice in excess of normal cash requirements and existing credit facilities, it may have difficulty selling these investments at attractive prices or in a timely manner.

AEGON operates a Liquidity Risk Policy under which country units are obliged to maintain sufficient levels of highly liquid assets to meet cash demands by policyholders and account holders over the next two years. Potential cash demands are assessed under a stress scenario including spikes in disintermediation risk due to rising interest rates and concerns over AEGONs financial strength due to multiple downgrades of the Groups credit rating. At the same time, the liquidity of assets other than cash and government issues is assumed to be severely impaired for an extended period of time. All units and AEGON Group must maintain enough liquidity in order to meet all cash needs under this extreme scenario.

AEGON holds EUR 29,922 million of general account investments in cash, money market products and sovereign bonds that are readily saleable or redeemable on demand (2009: EUR 28,389 million). The Group expects to meet its obligations, even in a stressed liquidity event, from operating cash flows and the proceeds of maturing assets as well as these highly liquid assets. Further, the Group has access to back up credit facilities, as described in Note 18.23 of the notes to our financial statements in Item 18 of this Annual Report, amounting to EUR 2,563 million which were unused at the end of the reporting period (2009: EUR 2,412 million).

The maturity analysis below shows the remaining contractual maturities of each category of financial liabilities (including coupon interest). When the counterparty has a choice of when an amount is paid, the liability is included on the basis of the earliest date on which it can be required to be paid. Financial liabilities that can be required to be paid on demand without any delay are reported in the category On demand. If there is a notice period, it has been assumed that notice is given immediately and the repayment has been presented at the earliest date after the end of the notice period. When the amount payable is not fixed, the amount reported is determined by reference to the conditions existing at the reporting date. For example, when the amount payable varies with changes in an index, the amount disclosed may be based on the level of the index at the reporting date.

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Maturity analysis gross undiscounted contractual cash flows (for non-derivatives)
2010
Trust pass-through securities		8	34	44	204	290
Borrowings 1	39	1,371	4,494	1,512	4,044	11,460
Investment contracts 2	9,717	2,901	8,624	820	1,659	23,721
Investment contracts for account of policyholders 2	16,516	5,717				22,233
Other financial liabilities	7,918	6,011	1,097	974		16,000
On demand	< 1 yr amount	1 < 5 yrs amount	5 < 10 yrs amount	> 10 yrs amount	Total amount
2009
Trust pass-through securities		8	32	40	197	277
Borrowings 1		2,267	3,149	933	3,641	9,990
Investment contracts 2	9,451	5,466	11,205	1,374	2,369	29,865
Investment contracts for account of policyholders 2	12,791	7,592				20,383
Other financial liabilities	5,123	4,589	152	1,489	491	11,844

1 Borrowings include debentures and other loans, short term deposits, bank overdrafts and commercial paper; refer to note 18.23 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F for more details.

2 Excluding investment contracts with discretionary participating features.

AEGONs liquidity management is based on expected claims and benefit payments rather than on the contractual maturities. The projected cash benefit payments in the table below are based on managements best estimates of the expected gross benefits and expenses, partially offset by the expected gross premiums, fees and charges relating to the existing business in force. Estimated cash benefit payments are based on mortality, morbidity and lapse assumptions comparable with AEGONs historical experience, modified for recently observed trends. Actual payment obligations may differ if experience varies from these assumptions. The cash benefit payments are presented on an undiscounted basis and are before deduction of tax and before reinsurance.

Financial liabilities relating to insurance and investment contracts 1

Financial liabilities relating to insurance and investment contracts 1
2010
Insurance contracts		6,171	27,874	22,716	132,102	188,863
Insurance contracts for account of policyholders		5,617	23,853	21,096	72,824	123,390
Investment contracts		5,571	13,580	2,180	5,669	27,000
Investment contracts for account of policyholders	90	5,778	20,447	19,837	83,020	129,172
2009
Insurance contracts		6,169	24,766	20,165	124,647	175,747
Insurance contracts for account of policyholders		5,490	21,821	17,945	70,682	115,938
Investment contracts		8,140	15,425	2,350	5,916	31,831
Investment contracts for account of policyholders	77	3,698	16,464	19,853	79,368	119,460

1 The projected cash benefit payments are based on managements best estimates of the expected gross benefits and expenses partially offset by the expected gross premiums, fees and charges relating to the existing business in force. Estimated cash benefit payments are based on mortality, morbidity and lapse assumptions comparable with AEGONs historical experience, modified for recent observed trends. Actual payment obligations may differ if experience varies from these assumptions. The cash benefit payments are presented on an undiscounted basis and are before deduction of tax and before reinsurance. The liability amount in the consolidated financial statement reflects the discounting for interest as well as adjustments for the timing of other factors as described above. As a result, the sum of the cash benefit payments shown for all years in the table exceeds the corresponding liability amounts included in notes 18.19, 18.20 and 18.22 of the notes to our consolidated financial statements in Item 18 of this Annual Report on Form 20-F for more details.

The following table details the Groups liquidity analysis for its derivative financial instruments, based on the undiscounted contractual net cash inflows and outflows on derivative instruments that settle on a net basis, and the undiscounted gross inflows and outflows on those derivatives that require gross settlement.

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Maturity analysis (derivatives 1 ) (Contractual cash flows) 2010	On demand	< 1 yr amount
Gross settled
Cash inflows		18,348		14,658		16,355		36,753		86,114
Cash outflows		(18,298	)	(14,859	)	(16,871	)	(37,040	)	(87,068	)
Net settled
Cash inflows		450		1,252		1,610		5,999		9,311
Cash outflows		(645	)	(1,280	)	(1,475	)	(5,102	)	(8,502	)
Maturity analysis (derivatives 1 ) (Contractual cash flows) 2009	On demand	< 1 yr amount	1 < 5 yrs amount		5 < 10 yrs amount		> 10 yrs amount		Total amount
Gross settled
Cash inflows		15,805		20,208		18,926		38,119		93,058
Cash outflows		(15,906	)	(20,791	)	(20,035	)	(38,933	)	(95,665	)
Net settled
Cash inflows		545		1,640		1,633		5,750		9,568
Cash outflows		(625	)	(1,731	)	(1,697	)	(4,970	)	(9,023	)

1 Financial derivatives include all derivatives regardless whether they have a positive or a negative value. It does not include bifurcated embedded derivatives. These are presented together with the host contract. For interest rate derivatives only cash flows related to the pay leg are taken into account for determining the gross undiscounted cash flows.

Underwriting risk

AEGONs earnings depend significantly upon the extent to which actual claims experience differs from the assumptions used in setting the prices for products and establishing the technical liabilities and liabilities for claims. To the extent that actual claims experience is less favorable than the underlying assumptions used in establishing such liabilities, income would be reduced. Furthermore, if these higher claims were part of a permanent trend, AEGON may be required to increase liabilities, which could reduce income. In addition, certain acquisition costs related to the sale of new policies and the purchase of policies already in force have been recorded as assets on the balance sheet and are being amortized into income over time. If the assumptions relating to the future profitability of these policies (such as future claims, investment income and expenses) are not realized, the amortization of these costs could be accelerated and may even require write offs due to unrecoverability. This could have a materially adverse effect on AEGONs business, results of operations and financial condition.

Sources of underwriting risk include policy lapses and policy claims (such as mortality and morbidity). In general, AEGON is at risk if policy lapses increase as sometimes AEGON is unable to fully recover up front expenses in selling a product despite the presence of commission recoveries or surrender charges and fees. For mortality and morbidity risk, AEGON sells certain types of policies that are at risk if mortality or morbidity increases, such as term life insurance and accident insurance, and sells certain types of policies that are at risk if mortality decreases (longevity risk) such as annuity products. AEGON is also at risk if expenses are higher than assumed by management.

AEGON monitors and manages its underwriting risk by underwriting risk type. Attribution analysis is performed on earnings and reserve movements in order to understand the source of any material variation in actual results from what was expected. AEGONs units also perform experience studies for underwriting risk assumptions, comparing AEGONs experience to industry experience as well as combining AEGONs experience and industry experience based on the depth of the history of each source to AEGONs underwriting assumptions. Where policy charges are flexible in products, AEGON uses these analyses as the basis for modifying these charges, with a view to maintain a balance between policyholder and shareholder interests. AEGON also has the ability to reduce expense levels over time, thus mitigating unfavorable expense variation.

Sensitivity analysis of net income and shareholders equity to various underwriting risks is shown in the table that follows. The sensitivities represent an increase or decrease of mortality and morbidity rates over best estimate. Increases in mortality rates lead to an increase in the level of benefits and claims. The impact on net income and shareholders equity of sales transactions of investments required to meet the higher cash outflow is reflected in the sensitivities.

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Sensitivity analysis of net income and shareholders equity to changes in various underwriting risks

Estimated approximate effect — On shareholders equity		On net income		On shareholders equity		On net income
20% increase in lapse rates	(47	)	(46	)	(30	)	(29	)
20% decrease in lapse rates	46		44		26		25
10% increase in mortality rates	(90	)	(90	)	(102	)	(102	)
10% decrease in mortality rates	92		91		104		103
10% increase in morbidity rates	(75	)	(75	)	(67	)	(67	)
10% decrease in morbidity rates	74		74		66		66

A change in actual experience with mortality or morbidity rates may not lead to a change in the assumptions underlying the measurement of the insurance liabilities as management may recognize that the change is temporary. Life insurers are also exposed to longevity risk. Increased life expectation above our assumed life expectation at the time of underwriting negatively impacts our results. Refer to Note 18.2.19 of the notes to our financial statements in Item 18 of this Annual Report for a discussion on how longevity assumptions are accounted for.

On March 1, 2011 the European Court of Justice (ECJ) delivered a judgment in the Test Achats case which relates to the ability of an insurance company to use gender as a rating factor when pricing risk. The ECJ has ruled that using gender as a rating factor when pricing risk is invalid. However, the ECJ has granted a transitional period for relief for implementation. The effect of this is that, as from December 21, 2012, it will be unlawful to use gender-related factors for determining premiums and benefits under insurance policies. Currently AEGON uses gender as a risk factor pricing for both general and life insurance policies. AEGON will consider the impact the judgment of the ECJ on its insurance business.

Other risks

As required under European Union state aid rules, the Dutch State notified the European Commission of the issuance by AEGON in December 2008 of EUR 3 billion of non-voting convertible core capital securities to Vereniging AEGON, which was funded by the Dutch State. The European Commission determined that the aid provided by the Dutch State was compatible with the common market, raised no objection to the aid and authorized the aid as emergency intervention in response to the financial crisis. In July 2010, the Dutch State submitted a final viability plan regarding AEGONs status as a fundamentally sound institution to the European Commission. The European Commission approved the plan on August 17, 2010. As part of the process to conclude the European Commissions final review of the plan, AEGON agreed with the Dutch Ministry of Finance to amend the terms and conditions of full repurchase of the then-remaining EUR 2 billion of convertible core capital securities. The conditions, which assume a full repurchase no later than June 30, 2011, impose certain requirements on AEGON and its future actions. For example, AEGON may not pay dividends on common shares, and may not pursue acquisitions, except for certain investments in bancassurance partnerships in Spain, provided that AEGON does not increase its overall market share in the Spanish market. In addition, AEGON may not pursue a top-three price leadership position in its residential mortgage and internet savings businesses in the Netherlands. AEGON also agreed to request Standard & Poors to no longer publish its insurance financial strength rating on AEGON Levensverzekering N.V. in the Netherlands and to explore the sale or exit of certain businesses. These requirements may have a material adverse effect on AEGONs business, results of operations and financial condition.

Under the terms and conditions agreed with the Ministry of Finance, AEGON is required to seek approval from the Dutch Central Bank before being permitted to repurchase the remaining convertible core capital securities. In determining whether to approve a request for repurchase, the Dutch Central Bank considers certain criteria including the adequacy of AEGONs excess capital. There is no limit on the duration of such consultations or certainty as to the outcome of such consultations. If AEGON is unable to meet its interest obligations or is unsuccessful in repurchasing the capital, AEGON may be required to convert the convertible core capital securities into its ordinary shares, which may result in both the ability of the Dutch State to exert influence in its capacity as a large holder of AEGONs ordinary shares and a significant dilution to existing shareholders. If full repurchase of the convertible core capital securities is not achieved before June 30, 2011, AEGON may face revised and/or additional conditions to repurchase and/or other operational restrictions, which could have a material adverse effect on AEGONs business, results of operations and financial condition.

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ITEM 12. DESCRIPTION OF SECURITI ES OTHER THAN EQUITY SECURITIES

Not applicable

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PART II

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

None

ITEM 14. MATERIAL MODIFICATIONS TO T HE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS

None

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ITEM 15. CONTROL S AND PROCEDURES

A Disclosure Controls and Procedures

As of the end of the period covered by this Annual Report on Form 20-F, our management carried out an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934). Based on this evaluation, our chief executive officer and chief financial officer have concluded that, as of such date, our disclosure controls and procedures were effective in providing reasonable assurance regarding the reliability of financial reporting.

B Managements annual report on internal control over financial reporting

The directors and management of AEGON are responsible for establishing and maintaining adequate internal control over financial reporting. AEGONs internal control over financial reporting is a process designed under the supervision of AEGONs principal executive and financial officers to provide reasonable assurance regarding the reliability of financial reporting and the preparation of its published financial statements. Internal control over financial reporting includes policies and procedures that:

Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;

Provide reasonable assurance that transactions are recorded as necessary to permit the preparation of financial statements in accordance with the generally accepted accounting principles;

Provide reasonable assurance that receipts and expenditures are being made only in accordance with the authorizations of management and directors of the company;

Provide reasonable assurance that unauthorized acquisition, use or disposition of company assets that could have a material effect on our financial statements would be prevented or detected in a timely manner.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with policies or procedures may deteriorate.

Management assessed the effectiveness of our internal control over financial reporting as of December 31, 2010. In making its assessment management used the criteria established in Internal Control Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

Based on the assessment, management has concluded that, in all material aspects, our internal control over financial reporting was effective as at December 31, 2010. We have reviewed the results of our work with the Audit Committee of the Supervisory Board.

The effectiveness of internal control over financial reporting as of December 31, 2010, was audited by Ernst & Young, an independent registered public accounting firm, as stated in their report included under item 15C of this Annual Report on Form 20-F.

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C Attestation report of the independent registered public accounting firm

Report of Independent Registered Public Accounting Firm

The Supervisory Board and the Executive Board of AEGON N.V.

We have audited AEGON N.V.s internal control over financial reporting as of December 31, 2010, based on criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). AEGON N.V.s management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Managements Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the companys internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A companys internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A companys internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the companys assets that could have a material effect on the financial statements.

In our opinion, AEGON N.V. maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial statements of AEGON N.V., which comprise the consolidated balance sheets as of December 31, 2010 and 2009, the related consolidated income statements, statements of comprehensive income, statements of changes in equity, and cash flow statements for each of the three years in the period ended December 31, 2010 of AEGON N.V., and our report dated March 30, 2011 expressed an unqualified opinion thereon.

/s/ Ernst & Young Accountants LLP

The Hague, The Netherlands

March 30, 2011

D Changes in internal control over financial reporting

There have been no changes in our internal control over financial reporting during the period covered by this Annual Report on Form 20-F that have materially affected, or are reasonably likely to affect, our internal control over financial reporting.

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ITEM 16A AUDIT COMMITTEE FINANCIAL E XPERT

The Audit Committee of the Supervisory Board has determined that its composition satisfies the criteria of independence as defined by the SEC and the Corporate Governance Rules of the NYSE. The current chairman of the Audit Committee, Mr. S. Levy, and member of the Audit Committee, Ben van der Veer both qualify as financial expert as defined by the SEC.

ITEM 16B CODE OF ETHICS

AEGON has adopted a Code of Conduct, which contains AEGONs ethical principles in relation to various subjects. The Code of Conduct applies to AEGON employees worldwide, including AEGONs principal executive officer, principal financial officer, principal accounting officer or controller and persons performing similar functions.

In 2010, no amendments were made to, and no waivers were granted in respect of the Code of Conduct. The Code of Conduct is posted on our website www.aegon.com.

ITEM 16C PRINCIPAL ACCOUNTANT FEES AN D SERVICES

Ernst & Young Accountants has served as AEGONs independent public accountant for each of the fiscal years in the three-year period ended December 31, 2011, for which audited financial statements appear in this Annual Report on Form 20-F.

The following table presents the aggregate fees for professional services and other services rendered by Ernst & Young Accountants to AEGON in 2008, 2009 and 2010.

Fees Ernst & Young


In million EUR
Audit	24	24	24
Audit-related	2	2	2
Tax
Other services
	26	26	26

(a) Audit fees consist of fees billed for the annual financial statement audit (including required quarterly reviews), subsidiary audits, equity investment audits and other procedures required to be performed by the independent auditor to be able to form an opinion on AEGONs consolidated financial statements. These other procedures include information systems and procedural reviews and testing performed in order to understand and place reliance on the systems of internal control, and consultations relating to the audit or quarterly review. They also include fees billed for other audit services, which are those services that only the external auditor reasonably can provide, and include statutory audits or financial audits for subsidiaries or affiliates of the Company and services associated with SEC registration statements, periodic reports and other documents filed with the SEC or other documents issued in connection with securities offerings.

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(b) Audit-related fees consist of fees billed for audit-related services including assurance and related services that are reasonably related to the performance of the audit or review of AEGONs financial statements or that are traditionally performed by the independent auditor. Audit-related services include, among others, assurance services to report on internal controls for third parties (e.g. SAS 70 audits), due diligence services pertaining to potential business acquisitions/dispositions; accounting consultations related to accounting, financial reporting or disclosure matters not classified as Audit services; assistance with understanding and implementing new accounting and financial reporting guidance from rulemaking authorities; financial audits of employee benefit plans; agreed-upon or expanded audit procedures related to accounting and/or billing records required to respond to or comply with financial, accounting or regulatory reporting matters; and assistance with internal control reporting requirements.

(d) All other fees include fees billed for permissible non-audit services that AEGON believes are routine and recurring services, would not impair the independence of the auditor and are consistent with the SECs rules on auditor independence.

Audit Committee Pre-approval Policies and Procedures

AEGONs Audit Committee is responsible, among other matters, for the oversight of the external auditor. The Audit Committee has adopted a policy regarding pre-approval of audit and permissible non-audit services provided by our independent auditors (the Pre-approval Policy).

Under the Pre-approval Policy, proposed services either

(i) may be pre-approved by the Audit Committee without consideration of specific case-by-case services (general pre-approval); or

(ii) require the specific pre-approval of the Audit Committee (specific pre-approval). Appendices to the Pre-approval Policy (that are adopted each year) set out the audit, audit-related, tax and other services that have received the general pre-approval of the Audit Committee. All other audit, audit-related, tax and other services must receive specific pre-approval from the Audit Committee.

During 2010, all services provided to AEGON by Ernst & Young Accountants were pre-approved by the Audit Committee in accordance with the Pre-approval Policy.

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ITEM 16D EXEMPTIONS FROM THE LISTING STANDARDS

FOR AUDIT COMMITTEES

Not applicable

ITEM 16E PURCHASE OF EQUITY SEC URITIES BY THE ISSUER AND

AFFILIATED PURCHASERS

January 1 - 31, 2010	9,530	4.90
February 1 - 28, 2010	12,614	4.39
March 1 - 31, 2010	10,364	5.16
April 1 - 30, 2010	10,251	5.22
May 1 - 31, 2010	14,081	4.78
June 1 - 30, 2010	12,837	4.92
July 1 - 31, 2010	12,400	4.70
August 1 - 31, 2010	14,261	3.88
September 1 - 30, 2010	10,504	4.59
October 1 - 31, 2010	9,085	4.53
November 1 - 30, 2010	12,046	4.39
December 1 - 31, 2010	8,213	4.54
Total	136,186

1 The shares have been purchased as part of a share purchase program, to neutralize the dilution effect of issued stock dividends and to hedge AEGONs obligations under its employee stock appreciation plans and other agent related incentive programs. Excludes AEGON shares purchased by index funds controlled by AEGON. Such purchases are made to the extent necessary to maintain a basket of securities within the relevant fund reflecting the underlying index.

ITEM 16F CHANGE IN REGISTRANTS CERTIF YING ACCOUNTANT

Not applicable.

ITEM 16G CORPORATE GOVERN ANCE

Dutch company law is different from US law in the following respects:

AEGON, like other large Dutch public companies, has a two-tier governance system involving an executive board and a supervisory board. The Executive Board is the executive body and its members are employed by the Company. Members of the Executive Board are appointed and dismissed by the General Meeting of Shareholders, as inside directors are in the United States. The remuneration policy as regards the members of the Executive Board is adopted by the General Meeting of Shareholders. The number of the Executive Board members and the terms of their employment are determined by the Supervisory Board within the scope of the adopted remuneration policy. The Supervisory Board performs supervisory and advisory functions only and its members are outsiders that are not employed by the Company. The Supervisory Board has the duty to supervise the performance of the Executive Board, the Companys general course of affairs and the business connected with it. The Supervisory Board also assists the Executive Board by giving advice. Other powers of the Supervisory Board include the prior approval of certain important resolutions of the Executive Board. Members of the Supervisory Board are appointed for a four-year term and may be dismissed by the General Meeting of Shareholders. The remuneration of Supervisory Board members is fixed by the General Meeting of Shareholders. Resolutions entailing a significant change in the identity or character of the Company or its business require the approval of the General Meeting of Shareholders.

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PART III

ITEM 17. FINANC IAL STATEMENTS

See Item 18.

ITEM 18. FINANCIAL STATEM ENTS

Index of Fina ncial Statements — Report of Independent Registered Public Accounting Firm		200
Consolidated financial statements of AEGON Group 2010
	Consolidated balance sheet	201
	Consolidated income statement	202
	Consolidated statement of comprehensive income	203
	Consolidated statement of changes in equity	204
	Consolidated cash flow statement	207
Notes to the consolidated financial statements		210
Schedules to the Financial Statements
I	Summary of investments (other than investments in related parties)	340
II	Condensed financial information of registrant	341
III	Supplementary insurance information	343
IV	Reinsurance	344
V	Valuation and qualifying accounts	345

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Re port of Independent Registered Public Accounting Firm

The Supervisory Board and the Executive Board of AEGON N.V.

We have audited the accompanying consolidated balance sheets of AEGON N.V., as of December 31, 2010 and 2009, and the related consolidated income statements, statements of comprehensive income, statements of changes in equity, and cash flow statements for each of the three years in the period ended December 31, 2010. Our audits also include the financial statement schedules listed in the Index at Item 18. These financial statements and schedules are the responsibility of the Companys management. Our responsibility is to express an opinion on these financial statements and schedules based on our audits.

We conducted our audits in accordance with auditing standards generally accepted in The Netherlands and the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of AEGON N.V. at December 31, 2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2010, in conformity with International Financial Reporting Standards as adopted by the European Union and International Financial Reporting Standards as issued by the International Accounting Standard Board. Also, in our opinion, the related financial statement schedules, when considered in relation to the basic financial statements taken as a whole, present fairly in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), AEGON N.V.s internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 30, 2011 expressed an unqualified opinion thereon.

/s/ Ernst & Young Accountants LLP

The Hague, The Netherlands

March 30, 2011

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Consolidated balan ce sheet of AEGON N.V. as at December 31

Amounts in EUR million


ASSETS
Intangible assets	6	4,359	4,609
Investments	7	143,188	134,205
Investments for account of policyholders	8	146,237	125,845
Derivatives	9	6,251	4,917
Investments in associates	10	733	696
Reinsurance assets	11	5,580	5,110
Defined benefit assets	25	352	356
Deferred tax assets	27	512	278
Deferred expenses and rebates	12	11,948	11,481
Other assets and receivables	13	7,912	6,823
Cash and cash equivalents	14	5,231	4,314
Total assets		332,303	298,634
EQUITY AND LIABILITIES
Shareholders equity	15	17,210	12,164
Convertible core capital securities	16	1,500	2,000
Other equity instruments	17	4,704	4,709
Issued capital and reserves attributable to equity holders of AEGON N.V.		23,414	18,873
Minority interest		11	10
Group equity		23,425	18,883
Trust pass-through securities	18	143	130
Insurance contracts	19	100,506	93,790
Insurance contracts for account of policyholders	20	77,650	69,760
Investment contracts	21	23,237	27,932
Investment contracts for account of policyholders	22	69,527	57,421
Derivatives	9	5,971	5,716
Borrowings	23	8,518	7,485
Provisions	24	357	421
Defined benefit liabilities	25	2,152	2,104
Deferred revenue liabilities	26	82	69
Deferred tax liabilities	27	1,824	817
Other liabilities	28	18,495	13,714
Accruals	29	416	392
Total liabilities		308,878	279,751
Total equity and liabilities		332,303	298,634

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Consolidate d income statement of AEGON N.V. for the year ended December 31

Amounts in EUR million (except per share data)

Premium income	30	21,097		19,473		22,409
Investment income	31	8,762		8,681		9,965
Fee and commission income	32	1,744		1,593		1,703
Other revenues		5		4		5
Total revenues		31,608		29,751		34,082
Income from reinsurance ceded	33	1,869		1,721		1,633
Results from financial transactions	34	15,662		14,937		(28,195	)
Other income	35	40				6
Total income		49,179		46,409		7,526
Premiums to reinsurers	30	1,859		1,727		1,571
Policyholder claims and benefits	36	38,081		36,899		(808	)
Profit sharing and rebates	37	83		117		98
Commissions and expenses	38	6,034		5,983		6,109
Impairment charges/(reversals)	39	701		1,369		1,113
Interest charges and related fees	40	426		412		526
Other charges	41	122		389		2
Total charges		47,306		46,896		8,611
Income before share in profit / (loss) of associates and tax		1,873		(487	)	(1,085	)
Share in profit / (loss) of associates		41		23		24
Income / (loss) before tax		1,914		(464	)	(1,061	)
Income tax	42	(154	)	668		(21	)
Net income / (loss)		1,760		204		(1,082	)
Net income / (loss) attributable to:
Equity holders of AEGON N.V.		1,759		204		(1,082	)
Minority interest		1
Note	2010		2009		2008
Earnings and dividend per share (EUR per share)	43
Earnings per share 1		0.83		(0.16	)	(0.92	)
Diluted earnings per share 1 , 2		0.83		(0.16	)	(0.92	)
Earnings per share after potential attribution to convertible core capital securities 1, 3		0.76
Diluted earnings per share after conversion of convertible core capital securities 1, 2		0.68
Dividend per common share	44					0.30

1 After deduction of preferred dividend, coupons on perpetuals and coupons and premium on core capital securities.

2 The potential conversion of the convertible core capital securities is taken into account in the calculation of diluted earnings per share if this would have a dilutive effect (i.e. diluted earnings per share would be lower than the earnings after potential attribution to convertible core capital securities).

3 Reflects basic earnings per share. For 2009, basic earnings per share is EUR (0.16) and for 2008 EUR (0.92).

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Consolidated sta tement of comprehensive income of AEGON N.V. for the year ended December 31

Amounts in EUR million

Net income / (loss)	1,760		204		(1,082	)
Other comprehensive income:
Gains / (losses) on revaluation of available-for-sale investments	3,873		7,860		(11,139	)
(Gains) / losses transferred to the income statement on disposal and impairment of available-for-sale investments	(203	)	640		718
Changes in revaluation reserve real estate held for own use	4		(1	)	8
Changes in cash flow hedging reserve	373		(731	)	798
Movement in foreign currency translation and net foreign investment hedging reserve	1,046		(204	)	(82	)
Equity movements of associates	(25	)	27		(7	)
Disposal of group assets	(22	)	94
Aggregate tax effect of items recognized in other comprehensive income / (loss)	(1,409	)	(2,315	)	2,876
Other	(10	)	(6	)
Other comprehensive income / (loss) for the period	3,627		5,364		(6,828	)
Total comprehensive income / (loss)	5,387		5,568		(7,910	)
Total comprehensive income / (loss) attributable to:
Equity holders of AEGON N.V.	5,386		5,564		(7,900	)
Minority interest	1		4		(10	)

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Consolidated statement of changes in equity of AEGON N.V. for the year ended December 31, 2010

Amounts in EUR million

At January 1, 2010		8,184	7,995		(1,709	)	(2,306	)	2,000		4,709		18,873		10	18,883
Net income / (loss) recognized in the income statement			1,759										1,759		1	1,760
Other comprehensive income:
Gains / (losses) on revaluation of available-for-sale investments					3,873								3,873			3,873
(Gains) /l osses transferred to income statement on disposal and impairment of available for-sale-investments					(203	)							(203	)		(203	)
Changes in revaluation reserve real estate held for own use					4								4			4
Changes in cash flow hedging reserve					373								373			373
Movements in foreign currency translation and net foreign investment hedging reserves							1,046						1,046			1,046
Equity movements of associates							(25	)					(25	)		(25	)
Disposal of group assets					(22	)							(22	)		(22	)
Aggregate tax effect of items recognized in other comprehensive income / (loss)					(1,358	)	(51	)					(1,409	)		(1,409	)
Other			7				(17	)					(10	)		(10	)
Total other comprehensive income / (loss)			7		2,667		953						3,627			3,627
Total comprehensive income / (loss) for 2010			1,766		2,667		953						5,386		1	5,387
Repurchase of convertible core capital securities									(500	)			(500	)		(500	)
Preferred dividend			(90	)									(90	)		(90	)
Coupons on perpetual securities			(187	)									(187	)		(187	)
Coupons and premiums on convertible core capital securities			(63	)									(63	)		(63	)
Share options											(5	)	(5	)		(5	)
At December 31, 2010	15, 16, 17	8,184	9,421		958		(1,353	)	1,500		4,704		23,414		11	23,425

1 Issued capital and reserves attributable to equity holders of AEGON N.V.

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Consolidated statement of changes in equity of AEGON N.V. for the year ended December 31, 2009

Amounts in EUR million

At January 1, 2009		7,347	8,093		(7,167	)	(2,218	)	3,000		4,699	13,754		6	13,760
Net income / (loss) recognized in the income statement			204									204			204
Other comprehensive income:
Gains / (losses) on revaluation of available-for-sale investments					7,860							7,860			7,860
(Gains) / losses transferred to income statement on disposal and impairment of available for-sale-investments					640							640			640
Changes in revaluation reserve real estate held for own use					(1	)						(1	)		(1	)
Changes in cash flow hedging reserve					(731	)						(731	)		(731	)
Movements in foreign currency translation and net foreign investment hedging reserves							(204	)				(204	)		(204	)
Equity movements of associates							27					27			27
Disposal of group assets					59		35					94			94
Aggregate tax effect of items recognized in other comprehensive income / (loss)					(2,369	)	54					(2,315	)		(2,315	)
Other			(10	)								(10	)	4	(6	)
Total other comprehensive income / (loss)			(10	)	5,458		(88	)				5,360		4	5,364
Total comprehensive income / (loss) for 2009			194		5,458		(88	)				5,564		4	5,568
Shares issued		837	(14	)								823			823
Repurchase of convertible core capital securities									(1,000	)		(1,000	)		(1,000	)
Treasury shares			175									175			175
Preferred dividend			(122	)								(122	)		(122	)
Coupons on perpetual securities			(182	)								(182	)		(182	)
Coupons and premium on convertible core capital securities			(148	)								(148	)		(148	)
Share options											10	10			10
Other			(1	)								(1	)		(1	)
At December 31, 2009	15, 16, 17	8,184	7,995		(1,709	)	(2,306	)	2,000		4,709	18,873		10	18,883

1 Issued capital and reserves attributable to equity holders of AEGON N.V.

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Consolidated statement of changes in equity of AEGON N.V. for the year ended December 31, 2008

Amounts in EUR million

At January 1, 2008		7,359		10,349		(516	)	(2,041	)		4,795		19,946		16		19,962
Net income / (loss) recognized in the income statement				(1,082	)								(1,082	)			(1,082	)
Other comprehensive income:
Gains / (losses) on revaluation of available-for-sale investments						(11,139	)						(11,139	)			(11,139	)
(Gains) / losses transferred to income statement on disposal and impairment of available for-sale-investments						718							718				718
Changes in revaluation reserve real estate held for own use						8							8				8
Changes in cash flow hedging reserve						798							798				798
Movements in foreign currency translation and net foreign investment hedging reserves								(82	)				(82	)			(82	)
Equity movements of associates								(7	)				(7	)			(7	)
Aggregate tax effect of items recognized in other comprehensive income / (loss)						2,964		(88	)				2,876				2,876
Other				10									10		(10	)
Total other comprehensive income / (loss)				10		(6,651	)	(177	)				(6,818	)	(10	)	(6,828	)
Total comprehensive income/(loss) for 2008				(1,072	)	(6,651	)	(177	)				(7,900	)	(10	)	(7,910	)
Convertible core capital securities issued										3,000			3,000				3,000
Treasury shares				(217	)								(217	)			(217	)
Treasury shares withdrawn		(12	)	12
Other equity instruments redeemed											(114	)	(114	)			(114	)
Dividends paid on common shares				(548	)								(548	)			(548	)
Preferred dividend				(112	)								(112	)			(112	)
Coupons on perpetual securities				(189	)								(189	)			(189	)
Coupons on convertible core capital securities				(121	)								(121	)			(121	)
Share options											18		18				18
Other				(9	)								(9	)			(9	)
At December 31, 2008	15, 16, 17	7,347		8,093		(7,167	)	(2,218	)	3,000	4,699		13,754		6		13,760

1 Issued capital and reserves attributable to equity holders of AEGON N.V.

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Consolidated cash flow statement of AEGON N.V. for the year ended December 31

Amounts in EUR million

Income / (loss) before tax	1,914		(464	)	(1,061	)
Results from financial transactions	(15,662	)	(14,937	)	28,195
Amortization and depreciation	1,637		1,716		1,691
Impairment losses	701		1,369		1,113
Income from associates	(41	)	(23	)	(24	)
Release of cash flow hedging reserve	(8	)	(117	)	306
Other	(5	)	262		52
Adjustments of non-cash items	(13,378	)	(11,730	)	31,333
Insurance and investment liabilities	(4,321	)	(4,811	)	4,349
Insurance and investment liabilities for account of policyholders	14,274		18,925		(24,556	)
Accrued expenses and other liabilities	502		466		3,689
Accrued income and prepayments	(2,299	)	(1,307	)	(1,792	)
Changes in accruals	8,156		13,273		(18,310	)
Purchase of investments (other than money market investments)	(42,691	)	(49,022	)	(56,394	)
Purchase of derivatives	(940	)	(1,255	)	(843	)
Disposal of investments (other than money market investments)	45,446		50,875		51,055
Disposal of derivatives	1,452		1,474		1,045
Net purchase of investments for account of policyholders	(1,522	)	(3,837	)	(2,563	)
Net change in cash collateral	3,003		(4,979	)	(22	)
Net purchase of money market investments	39		(1,821	)	(2,658	)
Cash flow movements on operating items not reflected in income	4,787		(8,565	)	(10,380	)
Tax paid	(274	)	345		(437	)
Other	58		136		178
Net cash flows from operating activities	1,263		(7,005	)	1,323

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Consolidated cash flow statement continued

Purchase of individual intangible assets (other than VOBA and future servicing rights)		(20	)	(10	)	(12	)
Purchase of equipment and real estate for own use		(116	)	(202	)	(85	)
Acquisition of subsidiaries and associates, net of cash		(31	)	(202	)	(461	)
Disposal of intangible asset		2
Disposal of equipment		33		25		150
Disposal of subsidiaries and associates, net of cash		(158	)	11
Dividend received from associates		14		53		4
Other		(2	)			6
NET CASH FLOWS FROM INVESTING ACTIVITIES		(278	)	(325	)	(398	)
Issuance of share capital				837
Issuance of convertible core capital securities						3,000
Issuance and (purchase) of treasury shares				175		(217	)
Proceeds from TRUPS 1 , subordinated loans and borrowings		7,551		6,926		4,876
Repurchase of convertible core capital securities		(500	)	(1,000	)
Repurchase of perpetual securities						(114	)
Repayment of TRUPS 1 , subordinated loans and borrowings		(6,577	)	(4,529	)	(5,134	)
Dividends paid		(90	)	(122	)	(660	)
Coupons and premium on convertible core capital securities		(63	)	(273	)
Coupons on perpetual securities		(251	)	(244	)	(254	)
Other		49		(14	)	(36	)
NET CASH FLOWS FROM FINANCING ACTIVITIES		119		1,756		1,461
NET INCREASE / (DECREASE) IN CASH AND CASH EQUIVALENTS 2		1,104		(5,574	)	2,386
Net cash and cash equivalents at the beginning of the year		4,013		9,506		7,385
Effects of changes in exchange rate		57		81		(265	)
NET CASH AND CASH EQUIVALENTS AT THE END OF THE YEAR	14	5,174		4,013		9,506

1 Trust pass-through securities

2 Included in net increase/(decrease) in cash and cash equivalents are interest received (2010: EUR 8,167 million, 2009: EUR 7,778 million and 2008: EUR 8,614 million) dividends received (2010: EUR 635 million, 2009: EUR 816 million and 2008: EUR 925 million) and interest paid (2010: EUR 380 million, 2009: EUR 510 million and 2008: EUR 356 million).

The cash flow statement is prepared according to the indirect method.

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Exchange rates at December 31, 2010	EUR	USD	GBP	CAD	PLN	CNY	RON	HUF	CZK
1	EUR		1.3362	0.8608	1.3322	3.9750	8.8220	4.2620	277.9500	25.0610
1	USD	0.748		0.644	0.997	2.975	6.602	3.190	208.015	18.755
1	GBP	1.162	1.552		1.548	4.618	10.249	4.951	322.897	29.114
1	CAD	0.751	1.003	0.646		2.984	6.622	3.199	208.640	18.812
1	PLN	0.252	0.336	0.217	0.335		2.219	1.072	69.925	6.305
1	CNY	0.113	0.151	0.098	0.151	0.451		0.483	31.506	2.841
1	RON	0.235	0.314	0.202	0.313	0.933	2.070		65.216	5.880
100	HUF	0.360	0.481	0.310	0.479	1.430	3.174	1.533		9.016
100	CZK	3.990	5.332	3.435	5.316	15.861	35.202	17.007	1,109.094
Exchange rates at December 31, 2009
	EUR	USD	GBP	CAD	PLN	CNY	RON	HUF	CZK
1	EUR		1.4406	0.8881	1.5128	4.1045	9.8350	4.2363	270.4200	26.4730
1	USD	0.694		0.616	1.050	2.849	6.827	2.941	187.713	18.376
1	GBP	1.126	1.622		1.703	4.622	11.074	4.770	304.493	29.809
1	CAD	0.661	0.952	0.587		2.713	6.501	2.800	178.755	17.499
1	PLN	0.244	0.351	0.216	0.369		2.396	1.032	65.884	6.450
1	CNY	0.102	0.146	0.090	0.154	0.417		0.431	27.496	2.692
1	RON	0.236	0.340	0.210	0.357	0.969	2.322		63.834	6.249
100	HUF	0.370	0.533	0.328	0.559	1.518	3.637	1.567		9.790
100	CZK	3.777	5.442	3.355	5.715	15.504	37.151	16.002	1,021.494
Weighted average exchange rates 2010
	EUR	USD	GBP	CAD	PLN	CNY	RON	HUF	CZK
1	EUR		1.3210	0.8544	1.3599	3.9771	8.9699	4.1917	273.9494	25.1205
1	USD	0.757		0.647	1.029	3.011	6.790	3.173	207.380	19.016
1	GBP	1.170	1.546		1.592	4.655	10.498	4.906	320.634	29.401
1	CAD	0.735	0.971	0.628		2.925	6.596	3.082	201.448	18.472
1	PLN	0.251	0.332	0.215	0.342		2.255	1.054	68.882	6.316
1	CNY	0.111	0.147	0.095	0.152	0.443		0.467	30.541	2.801
1	RON	0.239	0.315	0.204	0.324	0.949	2.140		65.355	5.993
100	HUF	0.365	0.482	0.312	0.496	1.452	3.274	1.530		9.170
100	CZK	3.981	5.259	3.401	5.414	15.832	35.707	16.686	1,090.541
Weighted average exchange rates 2009
	EUR	USD	GBP	CAD	PLN	CNY	RON	HUF	NTD	CZK
1	EUR		1.4071	0.8903	1.5773	4.3248	9.4849	4.2347	280.2934	44.9230	26.3343
1	USD	0.711		0.633	1.121	3.074	6.741	3.010	199.199	31.926	18.715
1	GBP	1.123	1.580		1.772	4.858	10.654	4.756	314.830	50.458	29.579
1	CAD	0.634	0.892	0.564		2.742	6.013	2.685	177.705	28.481	16.696
1	PLN	0.231	0.325	0.206	0.365		2.193	0.979	64.811	10.387	6.089
1	CNY	0.105	0.148	0.094	0.166	0.456		0.446	29.552	4.736	2.776
1	RON	0.236	0.332	0.210	0.372	1.021	2.240		66.190	10.608	6.219
100	HUF	0.357	0.502	0.318	0.563	1.543	3.384	1.511		16.027	9.395
100	NTD	2.226	3.132	1.982	3.511	9.627	21.114	9.427	623.942		58.621
100	CZK	3.797	5.343	3.381	5.990	16.423	36.017	16.081	1,064.366	170.587

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Notes to the consolidated financial statements of AEGON N.V.

Amounts in EUR million, unless otherwise stated

1 General information

AEGON N.V., incorporated and domiciled in the Netherlands, is a public limited liability share company organized under Dutch law and recorded in the Commercial Register of The Hague under its registered address at AEGONplein 50, 2591 TV The Hague. AEGON N.V. serves as the holding company for the AEGON Group and has listings of its common shares in Amsterdam, New York and London.

AEGON N.V. (or the Company), its subsidiaries and its proportionally consolidated joint ventures (AEGON or the Group) have life insurance and pensions operations in over twenty countries in Europe, the Americas and Asia and are also active in savings and investment operations, accident and health insurance, general insurance and limited banking operations. Headquarters are located in The Hague, the Netherlands. The Group employs approximately 27,500 people worldwide.

2 Summary of significant accounting policies

2.1 Basis of presentation

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS), as adopted by the European Union (EU), with IFRS as issued by the International Accounting Standards Board (IASB) and with Part 9 of Book 2 of the Netherlands Civil Code. The consolidated financial statements have been prepared in accordance with the historical cost convention as modified by the revaluation of investment properties and those financial instruments (including derivatives) and financial liabilities that have been measured at fair value. Information on the standards and interpretations that were adopted in 2010 is provided below in paragraph 2.1.1. Certain amounts in prior years have been reclassified to conform to the current year presentation. These reclassifications had no effect on net income, shareholders equity or earnings per share. The consolidated financial statements are presented in euros and all values are rounded to the nearest million except when otherwise indicated.

With regard to the income statement of AEGON N.V., article 402, Part 9 of Book 2 of the Netherlands Civil Code has been applied, allowing a simplified format.

The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions affecting the reported amounts of assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses for the reporting period. Those estimates are inherently subject to change and actual results could differ from those estimates. Included among the material (or potentially material) reported amounts and disclosures that require extensive use of estimates are: fair value of certain invested assets and derivatives, deferred acquisition costs, value of business acquired and other purchased intangible assets, goodwill, policyholder claims and benefits, insurance guarantees, pension plans, income taxes and the potential effects of resolving litigated matters.

The consolidated financial statements of AEGON N.V. were approved by the Executive Board and by the Supervisory Board on March 23, 2011. The financial statements are put to the Annual General Meeting of Shareholders on May 12, 2011 for adoption. The shareholders meeting can decide not to adopt the financial statements but cannot amend them.

2.1.1 Adoption of new IFRS accounting standards

New standards become effective on the date specified by IFRS, but may allow companies to opt for an earlier adoption date. In 2010, the following new standards issued by the IASB and Interpretations issued by the IFRS Interpretations Committee (formerly known as the IFRIC) became mandatory:

IFRS 3 ( revised ) Business Combinations;

IAS 27 ( revised ) Consolidated and separate financial statements;

Improvements to IFRS (2009).

IFRS 3 (revised) Business Combinations

The revised IFRS 3, applicable prospectively to all new acquisitions undertaken after January 1, 2010, continues to require the application of the acquisition method to business combinations, with some significant changes. For example, all payments to purchase a business will be recorded at fair value at the acquisition date, with contingent payments classified as liabilitty

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subsequently re-measured at fair value through profit or loss. There is a choice on an acquisition-by-acquisition basis to measure the non-controlling interest in the acquiree either at fair value or at the non-controlling interests proportionate share of the acquirees net assets. All acquisition-related transaction costs will be expensed.

The adoption of IFRS 3 (revised) does not change the accounting treatment, including the accounting for contingent consideration, for past acquisitions. The adoption of this standard did not have any impact during the current period as there were no acquisitions.

IAS 27 (revised) Consolidated and separate financial statements and consequential amendments to IAS 28 Investments in Associates and IAS 31 Interests in Joint Ventures

The revised IAS 27, applicable prospectively to all new transactions undertaken with non-controlling interest (minority interest) after January 1, 2010, requires the recording of the effect of all transactions in equity if there is no change in control. Where an interest is disposed and control (or significant influence or joint control) is lost, any remaining interest in the entity is re-measured to fair value and a gain or loss is recognized in profit and loss. In the past, the effect of transactions with non-controlling interests were accounted for as partial acquisitions and disposals and reflected either as goodwill or within the profit and loss account. The adoption of IAS 27 (revised) had no impact during the current period as there were no transactions with non-controlling interests and no disposals where an interest in an entity was retained after the loss of control (or significant influence or joint control) of that entity.

Improvements to IFRS (2009)

The IASB issued, in April 2009, a number of minor amendments to IFRS which resulted from the IASBs 2009 annual improvements project. These amendments, which were effective either from July 1, 2009 or January 1, 2010, deal with minor changes to the wordings used in the individual standards and seek to remove editorial and other inconsistencies in the literature. AEGON adopted all the relevant changes from the improvements project to its accounting policies. The improvements project did not result in any changes to the classification, measurement or presentation of any items in the financial statements.

In addition, the following new standards, amendments to existing standards and interpretations are mandatory for the first time for the financial year beginning January 1, 2010 but are not currently relevant for the Group:

Amendments to IAS 39 Financial Instruments Eligible hedged items;

IFRIC 17 Distributions of non-cash assets to owners;

IFRIC 18 Transfers of assets from customers;

IFRS 1 (revised) First time adoption of IFRS additional exemptions;

Amendment to IFRS 2 Share Based Payments ( Group cash settled and share based payment transactions );

Amendment to IAS 32 Classification of Rights Issues .

2.1.2 Future adoption of new IFRS accounting standards

The following standards, amendments to existing standards and interpretations, published prior to January 1, 2011, were not early adopted by the Group and will be applied in future years:

IFRS 9 Financial Instruments; 20

IFRS 7 (amendment) Financial Instruments Disclosures (adopted October 2010)

Improvements to IFRS (2010).

IFRS 9 Financial Instruments

IFRS 9 Financial Instruments addresses classification and measurement of financial assets, is available for early adoption immediately but mandatory only for accounting periods beginning on or after January 1, 2013. IFRS 9 replaces the multiple classification and measurement models in IAS 39 with a single model that has only two classification categories: amortized cost and fair value. IFRS 9 represents the first stage in the IASBs planned replacement of IAS 39. IFRS 9 is expected to have a significant impact on the Groups financial statements because it will likely result in a reclassification and re-measurement of AEGONs financial assets. However the full impact of IFRS 9 will only be clear after the remaining stages of the IASBs project on IAS 39 are completed and issued.

Improvements to IFRS (2010)

This set of improvements to IFRS issued by the IASB in May 2010 makes a number of minor amendments to 7 different standards and interpretations. These amendments, which are effective for accounting periods beginning on January 1, 2011, will all be applied by AEGON in its 2011 financial statements to the extent they are relevant. None of these amendments are

20 Not yet endorsed by the European Union.

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expected to have a material change to the classification, measurement or presentation of any items in AEGONs financial statements.

In addition to the above, the following standards, amendments to standards and interpretations have been published and are mandatory for accounting periods beginning on or after January 1, 2011 or later periods but are not material for the Groups operations:

IAS 24 (revised) Related Party Disclosures;

IFRIC 14 (Amendment ) Prepayment of a minimum funding requirement;

IFRIC 19 Extinguishing financial liabilities with equity instrument;

IFRS 1 (amendment) First Time Adoption Limited Exemption from Comparative IFRS 7 Disclosures for First Time Adopters.

2.2 Changes in presentation

Starting January 1, 2010, AEGON introduced a new reporting format for segment reporting that aligns with changes implemented in the way AEGON manages its businesses. Refer to section 2.5 Segment reporting for details about this change. The change in operating segments had no impact on equity or net income. The comparative segment information presented in note 5 has been adjusted to make the information consistent with the current period figures.

2.3 Basis of consolidation

Business combinations that occurred before the adoption date of IFRS (January 1, 2004) have not been restated.

a. Subsidiaries

The consolidated financial statements include the financial statements of AEGON N.V. and its subsidiaries. Subsidiaries are entities over which AEGON has direct or indirect power to govern the financial and operating policies so as to obtain benefits from its activities (control). The assessment of control is based on the substance of the relationship between the Group and the entity and, among other things, considers existing and potential voting rights that are currently exercisable and convertible.

Special purpose entities are consolidated if, in substance, the activities of the entity are conducted on behalf of the Group, the Group has the decision-power to obtain control of the entity or has delegated these powers through an autopilot, the Group can obtain the majority of the entitys benefits or the Group retains the majority of the residual risks related to the entity or its assets.

The subsidiarys assets, liabilities and contingent liabilities are measured at fair value on the acquisition date and are subsequently accounted for in accordance with the Groups accounting principles, which is consistent with IFRS. Intra-group transactions, including AEGON N.V. shares held by subsidiaries, which are recognized as treasury shares in equity, are eliminated. Intra-group losses are eliminated, except to the extent that the underlying asset is impaired. Minority interests are initially stated at their share in the fair value of the net assets on the acquisition date and subsequently adjusted for the minoritys share in changes in the subsidiarys equity.

The excess of the consideration paid to acquire the interest and the fair value of any interest already owned, over the Groups share in the net fair value of assets, liabilities and contingent liabilities acquired is recognized as goodwill. Negative goodwill is recognized directly in the income statement. If the fair value of the assets, liabilities and contingent liabilities acquired in the business combination has been determined provisionally, adjustments to these values resulting from the emergence of new evidence within twelve months after the acquisition date are made against goodwill. Contingent consideration is discounted and the unwinding is recognized in the income statement as an interest expense. Any changes in the estimated value of contingent consideration given in a business combination are recognised in the income statement.

The identifiable assets, liabilities and contingent liabilities are stated at fair value when control is obtained.

Subsidiaries are deconsolidated when control ceases to exist. Any difference between the net proceeds plus the fair value of any retained interest and the carrying amount of the subsidiary including non-controlling interest is recognized in the income statement.

Transactions with minority interests

Transactions with minority interests are accounted for as transactions with equity holders. Therefore disposals to minority interests and acquisitions from minority interests, not resulting in gaining or losing control of the subsidiary are recorded in equity. Any difference between consideration paid or received and the proportionate share in net assets is accounted for in equity attributable to shareholders of AEGON N.V.

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Investment funds

Investment funds managed by the Group in which the Group holds an interest are consolidated in the financial statements if the Group can govern the financial and operating policies of the fund. In assessing control all interests held by the Group in the fund are considered, regardless of whether the financial risk related to the investment is borne by the Group or by the policyholders.

On consolidation of an investment fund, a liability is recognized to the extent that the Group is legally obliged to buy back participations held by third parties. The liability is presented in the consolidated financial statements as investment contracts for account of policyholders. Where this is not the case, other participations held by third parties are presented as minority interests in equity. The assets allocated to participations held by third parties or by the Group on behalf of policyholders are presented in the consolidated financial statements as investments for account of policyholders.

Equity instruments issued by the Group that are held by the investment funds are eliminated on consolidation. However, the elimination is reflected in equity and not in the measurement of the related financial liabilities towards policyholders or other third parties.

b. Jointly controlled entities

Joint ventures are contractual agreements whereby the Group undertakes with other parties an economic activity that is subject to joint control.

Interests in joint ventures are recognized using proportionate consolidation, combining items on a line by line basis from the date the jointly controlled interest commences. Gains and losses on transactions between the Group and the joint venture are recognized to the extent that they are attributable to the interests of other ventures, with the exception of losses that are evidence of impairment and that are recognized immediately. The use of proportionate consolidation is discontinued from the date on which the Group ceases to have joint control.

The acquisition of an interest in a joint venture may result in goodwill, which is accounted for consistently with the goodwill recognized on the purchase of a subsidiary.

2.4 Foreign exchange translation

a. Translation of foreign currency transactions

The Groups consolidated financial statements are prepared in euros which is also the Companys functional currency. That is the currency of the primary economic environment in which the Company operates. Each company in the Group determines its own functional currency and items included in the financial statements of each entity are measured using that functional currency. Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction.

At the balance sheet date monetary assets and monetary liabilities in foreign currencies are retranslated to the functional currency at the closing rate of exchange prevailing on that date. Non-monetary items carried at cost are translated using the exchange rate at the date of the transaction, whilst assets carried at fair value are translated at the exchange rate when the fair value was determined.

Exchange differences on monetary items are recognized in the income statement when they arise, except when they are deferred in equity as a result of a qualifying cash flow or net investment hedge. Exchange differences on non-monetary items carried at fair value are recognized in equity or the income statement, consistently with other gains and losses on these items.

b. Translation of foreign currency operations

On consolidation, the financial statements of group entities with a foreign functional currency are translated to euro, the currency in which the consolidated financial statements are presented. Assets and liabilities are translated at the closing rates on the balance sheet date. Income, expenses and capital transactions (such as dividends) are translated at average exchange rates or at the prevailing rates on the transaction date, if more appropriate. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are translated at the closing rates on the balance sheet date.

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The resulting exchange differences are recognized in the foreign currency translation reserve, which is part of shareholders equity. On disposal of a foreign entity the related cumulative exchange differences included in the reserve are recognized in the income statement.

On transition to IFRS on January 1, 2004, the foreign currency translation reserve was reset to nil.

2.5 Segment reporting

Starting January 1, 2010, AEGON introduced a new reporting format for segment reporting that aligns with changes implemented in the way AEGON manages its business. AEGONs operating segments are based on the businesses as presented in internal reports that are regularly reviewed by the Executive Board which is regarded as the chief operating decision maker. The operating segments are:

AEGON Americas: Covers business units in the United States, Canada, Mexico and Brazil, including any of the units activities located outside these countries.

AEGON The Netherlands: Covers businesses operating in the Netherlands.

AEGON UK: Covers businesses operating in the United Kingdom.

New Markets: Covers businesses operating in Central & Eastern Europe, Asia, Spain and France as well as AEGONs variable annuity activities in Europe and AEGON Asset Management.

Holding and other activities: Includes financing, employee and other administrative expenses of Holding companies.

In addition, AEGON made the following other changes:

The use of operating earnings is discontinued to further simplify AEGONs reporting and to focus on the key performance indicator underlying earnings.

The line item Run-off businesses is introduced which includes earnings of certain business units where management has decided to exit the market and to run-off the existing block of business. Currently, this line item includes the earnings of the institutional spread-based business and structured settlements (payout annuities) business of AEGON Americas. AEGON believes that excluding the earnings of these blocks of business enhances the comparability from period to period of AEGONs key earnings measure, underlying earnings.

Earnings from the Companys associates in insurance companies in Spain, India, Brazil and Mexico are reported on an underlying earnings basis.

Non-IFRS measures

For segment reporting purposes underlying earnings before tax, income before tax including associated companies and income tax including associated companies are calculated by consolidating on a proportionate basis the revenues and expenses of our associated companies in Spain, India, Brazil and Mexico. AEGON believes that the non-IFRS measures provide meaningful information about the underlying operating results of its business including insight into the financial measures that senior management uses in managing AEGONs business.

Among other things senior management is compensated based in part on AEGONs results against targets using the non-IFRS measures presented here. While other insurers in AEGONs peer group present substantially similar non-IFRS measures, the non-IFRS measures presented in this document may nevertheless differ from the non-IFRS measures presented by other insurers. There is no standardized meaning to these measures under IFRS or any other recognized set of accounting standards and readers are cautioned to consider carefully the different ways in which AEGON and its peers present similar information before comparing them. Proportionately consolidated earnings from the Companys associates in insurance companies in Spain, India, Brazil and Mexico are reported on an underlying earnings basis. AEGON has blocks of businesses other than those characterized as run-off businesses under IFRS for which sales have been discontinued of which the earnings are included in underlying earnings.

AEGON believes the non-IFRS measures shown herein, when read together with AEGONs reported IFRS financial statements, provide meaningful supplemental information for the investing public to evaluate AEGONs business after eliminating the impact of current IFRS accounting policies for financial instruments and insurance contracts, which embed a number of accounting policy alternatives that companies may select in presenting their results (i.e. companies can use different local GAAPs) and that can make the comparability from period to period difficult. The reconciliation of this measure to the most comparable IFRS measures is shown in the table Segment reporting on page 145.

Underlying earnings

Certain assets held by AEGON Americas, AEGON The Netherlands and AEGON UK are carried at fair value and managed on a total return basis, with no offsetting changes in the valuation of related liabilities. These include assets such as investments in hedge funds, private equities, real estate limited partnerships, convertible bonds and structured products. Underlying earnings exclude any over- or underperformance compared to managements long-term expected return on assets. Based on current holdings and asset returns, the long-term expected return on an annual basis is 8-10%, depending on asset class, including

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cash income and market value changes. The expected earnings from these asset classes are net of Deferred Policy Acquisition Costs (DPAC) where applicable.

In addition, certain products offered by AEGON Americas contain guarantees and are reported on a fair value basis, including the segregated funds offered by AEGON Canada and the total return annuities and guarantees on variable annuities of AEGON USA. The earnings on these products are impacted by movements in equity markets and risk free interest rates. Short-term developments in the financial markets may therefore cause volatility in earnings. Included in underlying earnings is a long-term expected return on these products and excluded is any over- or underperformance compared to managements expected return. The fair value movements of certain guarantees and the fair value change of derivatives that hedge certain risks on these guarantees of AEGON The Netherlands and Variable Annuities Europe (included in New Markets) are excluded from underlying earnings, the long-term expected return for these guarantees is set at zero.

Holding and other activities include certain issued bonds that are held at fair value through profit or loss. The interest rate risk on these bonds is hedged using swaps. The fair value movement resulting from changes in AEGONs credit spread used in the valuation of these bonds are excluded from underlying earnings and reported under fair value items.

Fair value items

Fair value items include the over or under performance of investments and guarantees held at fair value for which the expected long-term return is included in underlying earnings, the gains (losses) on real estate and hedge ineffectiveness.

In addition, hedge ineffectiveness on hedge transactions, fair value changes on economic hedges without natural offset in earnings and for which no hedge accounting is applied and fair value movements on real estate are included under Fair value items.

Realized gains or losses on investments

Includes realized gains and losses on available-for-sale investments, as well as mortgage and loan portfolios.

Impairment charges / (reversals)

Includes impairments (reversals) on available-for-sale debt securities and impairments on shares including the effect of deferred policyholder acquisition costs and mortgage and loan portfolios on amortized cost and associates.

Other income or charges

Other income or charges is used to report any items which cannot be directly allocated to a specific line of business. Also items that are outside the normal course of business are included under this heading.

Other charges include restructuring charges that are considered other charges for segment reporting purposes because these are outside the normal course of business. In the IFRS financial statements, these charges are included in commissions and expenses or impairment charges.

Run off businesses

Includes results of business units where management has decided to exit the market and to run off the existing block of business. Currently, this line includes the run-off of the institutional spread-based business and structured settlements blocks of business in the United States. AEGON has other blocks of businesses for which sales have been discontinued of which the earnings are included in underlying earnings.

Share in earnings of associates

Earnings from the Companys associates in insurance companies in Spain, India, Brazil and Mexico are reported on an underlying earnings basis. Other associates are included on a net income basis.

2.6 Offsetting of assets and liabilities

Financial assets and liabilities are offset in the balance sheet when the Group has a legally enforceable right to offset and has the intention to settle the asset and liability on a net basis or simultaneously.

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2.7 Intangible assets

a. Goodwill

Goodwill is recognized as an intangible asset for interests in subsidiaries and joint ventures acquired after January 1, 2004 and is measured as the positive difference between the acquisition cost and the Groups interest in the net fair value of the entitys identifiable assets, liabilities and contingent liabilities. Subsequently, goodwill is carried at cost less accumulated impairment charges. It is derecognized when the interest in the subsidiary or joint venture is disposed of.

b. Value of business acquired

When a portfolio of insurance contracts is acquired, whether directly from another insurance company or as part of a business combination, the difference between the fair value and the carrying amount of the insurance liabilities is recognized as value of business acquired (VOBA). The Group also recognizes VOBA when it acquires a portfolio of investment contracts with discretionary participation features.

VOBA is amortized over the useful life of the acquired contracts, based on either the expected future premiums or the expected gross profit margins. The amortization period and pattern are reviewed at each reporting date; any change in estimates is recorded in the income statement. For all products, VOBA, in conjunction with DPAC where appropriate, is assessed for recoverability at least annually on a country-by-country basis and the portion determined not to be recoverable is charged to the income statement. VOBA is considered in the liability adequacy test for each reporting period.

When unrealized gains or losses arise on available-for-sale assets, VOBA is adjusted to equal the effect that the realization of the gains or losses (through a sale or impairment) would have had on VOBA. The adjustment is recognized directly in shareholders equity. VOBA is derecognized when the related contracts are settled or disposed of.

c. Future servicing rights

On the acquisition of a portfolio of investment contracts without discretionary participation features under which AEGON will render investment management services, the present value of future servicing rights is recognized as an intangible asset. Future servicing rights can also be recognized on the sale of a loan portfolio or the acquisition of insurance agency activities.

The present value of the future servicing rights is amortized over the servicing period as the fees from services emerge and is subject to impairment testing. It is derecognized when the related contracts are settled or disposed of.

d. Software and other intangible assets

Software and other intangible assets are recognized to the extent that the assets can be identified, are controlled by the Group, are expected to provide future economic benefits and can be measured reliably. The Group does not recognize internally generated intangible assets arising from research or internally generated goodwill, brands, customer lists and similar items.

Software and other intangible assets are carried at cost less accumulated depreciation and impairment losses. Depreciation of the asset is over its useful life as the future economic benefits emerge and is recognized in the income statement as an expense. The depreciation period and pattern are reviewed at each reporting date, with any changes recognized in the income statement.

An intangible asset is derecognized when it is disposed of or when no future economic benefits are expected from its use or disposal.

2.8 Investments

Investments comprise financial assets, excluding derivatives, as well as investments in real estate.

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a. Financial assets, excluding derivatives

Financial assets are recognized on the trade date when the Group becomes a party to the contractual provisions of the instrument and are classified for accounting purposes depending on the characteristics of the instruments and the purpose for which they were purchased.

Classification

The following financial assets are measured at fair value through profit or loss: financial assets held for trading, financial assets managed on a fair value basis in accordance with the Groups risk management and investment strategy and financial assets containing an embedded derivative that is not closely related and that cannot be reliably bifurcated. In addition, in certain instances the Group designates financial assets to this category when by doing so a potential accounting mismatch in the financial statements is eliminated or significantly reduced.

Financial assets with fixed or determinable payments that are not quoted in an active market and that the Group does not intend to sell in the near future or for which the holder may not recover substantially all of its initial investment, other than because of credit deterioration, are accounted for as loans. To the extent that the Group has the intention and ability to hold a quoted financial asset with fixed payments to the maturity date, it is classified as held-to-maturity.

All remaining non-derivative financial assets are classified as available-for-sale.

Measurement

Financial assets are initially recognized at fair value excluding interest accrued to date plus, in the case of a financial asset not at fair value through profit or loss, any directly attributable incremental transaction costs.

Loans and financial assets held-to-maturity are subsequently carried at amortized cost using the effective interest rate method. Financial assets at fair value through profit or loss are measured at fair value with all changes in fair value recognized in the income statement as incurred. Available-for-sale assets are recorded at fair value with unrealized changes in fair value recognized in other comprehensive income. Financial assets that are designated as hedged items are measured in accordance with the requirements for hedge accounting.

Amortized cost

The amortized cost of a debt instrument is the amount at which it is measured at initial recognition minus principal repayments, plus or minus the cumulative amortization of any difference between the initial amount and the maturity amount, and minus any reduction for impairment. The effective interest rate method is a method of calculating the amortized cost and of allocating the interest income or expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments or receipts through the expected life of the debt instrument or, when appropriate, a shorter period to the net carrying amount of the instrument. When calculating the effective interest rate, all contractual terms are considered. Possible future credit losses are not taken into account. Charges and interest paid or received between parties to the contract that are an integral part of the effective interest rate, transaction costs and all other premiums or discounts are included in the calculation.

Fair value

The consolidated financial statements provide information on the fair value of all financial assets, including those carried at amortized cost where the values are provided in the notes to the financial statements.

The fair value of an asset is the amount for which it could be exchanged between knowledgeable, willing parties in an arms length transaction. For quoted financial assets for which there is an active market, the fair value is the bid price at the balance sheet date. In the absence of an active market, fair value is estimated by using present value based or other valuation techniques. Where discounting techniques are applied, the discount rate is based on current market rates applicable to financial instruments with similar characteristics. The valuation techniques that include non-market observable inputs can result in a different outcome than the actual transaction price at which the asset was acquired. Such differences are not recognized in the income statement immediately but are deferred. They are released over time to the income statement in line with the change in factors (including time) that market participants would consider in setting a price for the asset.

Interest accrued to date is not included in the fair value of the financial asset.

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Derecognition

A financial asset is derecognized when the contractual rights to the assets cash flows expire and, when the Group retains the right to receive cash flows from the asset or has an obligation to pay received cash flows in full without delay to a third party and either: has transferred the asset and substantially all the risks and rewards of ownership, or has neither transferred nor retained all the risks and rewards but has transferred control of the asset. Financial assets of which the Group has neither transferred nor retained significantly all the risk and rewards are recognized to the extent of the Groups continuing involvement. If significantly all risks are retained, the assets are not derecognized.

On derecognition, the difference between the disposal proceeds and the carrying amount is recognized in the income statement as a realized gain or loss. Any cumulative unrealized gain or loss previously recognized in the revaluation reserve in shareholders equity is also recognized in the income statement.

Security lending and repurchase agreements

Financial assets that are lent to a third party or that are transferred subject to a repurchase agreement at a fixed price are not derecognized as the Group retains substantially all the risks and rewards of the asset. A liability is recognized for cash collateral received, on which interest is accrued.

A security that has been received under a borrowing or reverse repurchase agreement is not recognized as an asset. A receivable is recognized for any related cash collateral paid by AEGON. The difference between sale and repurchase price is treated as investment income. If the Group subsequently sells that security, a liability to repurchase the asset is recognized and initially measured at fair value.

Collateral

With the exception of cash collateral, assets received as collateral are not separately recognized as an asset until the financial asset they secure defaults. When cash collateral is recognized, a liability is recorded for the same amount.

b. Real estate

Investments in real estate includes property held to earn rentals or for capital appreciation, or both. Investments in real estate are presented as investments. Property that is occupied by the Group and that is not intended to be sold in the near future is classified as real estate held for own use and is presented in Other assets and receivables.

All property is initially recognized at cost. Such cost includes the cost of replacing part of the real estate and borrowing cost for long term construction projects if recognition criteria are met. Subsequently, investments in real estate are measured at fair value with the changes in fair value recognized in the income statement. Real estate held for own use is carried at its revalued amount, which is the fair value at the date of revaluation less subsequent accumulated depreciation and impairment losses. Depreciation is calculated on a straight line basis over the useful life of a building. Land is not depreciated. On revaluation the accumulated depreciation is eliminated against the gross carrying amount of the asset and the net amount is restated to the revalued amount. Increases in the net carrying amount are recognized in the related revaluation reserve in shareholders equity and are released to other comprehensive income over the remaining useful life of the property.

Valuations of both investments in real estate and real estate held for own use are conducted with sufficient regularity to ensure the value correctly reflects the fair value at the balance sheet date. Valuations are mostly based on active market prices, adjusted for any difference in the nature, location or condition of the specific property. If such information is not available, other valuation methods are applied, considering the current cost of reproducing or replacing the property, the value that the propertys net earning power will support and the value indicated by recent sales of comparable properties. For property held for own use, valuers may also consider the present value of the future rental income cash flows that could be achieved had the real estate been let out.

On disposal of an asset, the difference between the net proceeds received and the carrying amount is recognized in the income statement. Any remaining surplus attributable to real estate in own use in the revaluation reserve is transferred to retained earnings.

Property under construction

The Group develops property itself with the intention to hold it as investments in real estate. During the construction phase both the land and the building are presented as investments in real estate and carried at fair value unless this cannot be determined reliably in which case the real estate is valued at directly attributable costs, including borrowing costs. This represents a change in accounting policy which has been applied with effect from January 1, 2009. In prior years, such real estate was included in Other assets and receivables, carried at cost and not depreciated. When the construction phase was completed, the properties

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were transferred to investments in real estate at their carrying value and only then revalued to fair value. All fair value gains or losses are recognized in the income statement.

Maintenance costs and other subsequent expenditure

Expenditure incurred after initial recognition of the asset is capitalized to the extent that the level of future economic benefits of the asset is increased. Costs that restore or maintain the level of future economic benefits are recognized in the income statement as incurred.

2.9 Investments for account of policyholders

Investments held for account of policyholders consist of investments in financial assets, excluding derivatives, as well as investments in real estate. Investment return on these assets is passed on to the policyholder. Also included are the assets held by consolidated investment funds that are backing liabilities towards third parties. The accounting principles are the same as those applicable to general account investments, as described in note 2.8.

2.10 Derivatives

a. Definition

Derivatives are financial instruments, classified as held for trading financial assets, of which the value changes in response to an underlying variable, that require little or no net initial investment and are settled at a future date.

Assets and liabilities may include derivative-like terms and conditions. With the exception of features embedded in contracts held at fair value through profit or loss, embedded derivatives that are not considered closely related to the host contract are bifurcated, carried at fair value and presented as derivatives. In assessing whether a derivative-like feature is closely related to the contract in which it is embedded, the Group considers the similarity of the characteristics of the embedded derivative and the host contract. Embedded derivatives that transfer significant insurance risk are accounted for as insurance contracts.

Derivatives with positive values are reported as assets and derivatives with negative values are reported as liabilities. Derivatives for which the contractual obligation can only be settled by exchanging a fixed amount of cash for a fixed amount of AEGON N.V. equity instruments are accounted for in shareholders equity and are therefore discussed in the notes on equity.

b. Measurement

All derivatives recognized on the balance sheet are carried at fair value.

The fair value is calculated net of the interest accrued to date and is based on market prices, when available. When market prices are not available, other valuation techniques, such as option pricing or stochastic modeling, are applied. The valuation techniques incorporate all factors that market participants would consider and are based on observable market data, when available.

c. Hedge accounting

As part of its asset liability management, the Group enters into economic hedges to limit its risk exposure. These transactions are assessed to determine whether hedge accounting can and should be applied.

To qualify for hedge accounting, the hedge relationship is designated and formally documented at inception, detailing the particular risk management objective and strategy for the hedge (which includes the item and risk that is being hedged), the derivative that is being used and how hedge effectiveness is being assessed. A derivative has to be effective in accomplishing the objective of offsetting either changes in fair value or cash flows for the risk being hedged. The effectiveness of the hedging relationship is evaluated on a prospective and retrospective basis using qualitative and quantitative measures of correlation. Qualitative methods may include comparison of critical terms of the derivative to the hedged item. Quantitative methods include a comparison of the changes in the fair value or discounted cash flow of the hedging instrument to the hedged item. A hedging relationship is considered effective if the results of the hedging instrument are within a ratio of 80% to 125% of the result of the hedged item.

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For hedge accounting purposes, a distinction is made between fair value hedges, cash flow hedges and hedges of a net investment in a foreign operation.

Fair value hedges are hedges of a change in the fair value of an unrecognized firm commitment or an asset or liability (being hedged item) that is not held at fair value through profit or loss. The hedged item is remeasured to fair value in respect of the hedged risk and any resulting adjustment is recorded in the income statement.

Cash flow hedges are hedges of the exposure to variability in cash flows that is attributable to a particular risk of a forecasted transaction or a recognized asset or liability and could affect profit or loss. To the extent that the hedge is effective, the change in the fair value of the derivative is recognized in the related revaluation reserve in shareholders equity. Any ineffectiveness is recognized directly in the income statement. The amount recorded in shareholders equity is released to the income statement to coincide with the hedged transaction, except when the hedged transaction is an acquisition of a non-financial asset or liability. In this case, the amount in shareholders equity is included in the initial cost of the asset or liability.

Net investment hedges are hedges of currency exposures on a net investment in a foreign operation. To the extent that the hedge is effective, the change in the fair value of the hedging instrument is recognized in shareholders equity. Any ineffectiveness is recognized in the income statement. The amount in shareholders equity is released to the income statement when the foreign operation is disposed of.

Hedge accounting is discontinued prospectively for hedges that are no longer considered effective. When hedge accounting is discontinued for a fair value hedge, the derivative continues to be carried on the balance sheet with changes in its fair value recognized in the income statement. When hedge accounting is discontinued for a cash flow hedge because the cash flow is no longer expected to occur, the accumulated gain or loss in shareholders equity is recognized immediately in the income statement. In other situations where hedge accounting is discontinued for a cash flow hedge, including those where the derivative is sold, terminated or exercised, accumulated gains or losses in shareholders equity are amortized into the income statement when the income statement is impacted by the variability of the cash flow from the hedged item.

2.11 Investments in associates

Entities over which the Group has significant influence through power to participate in financial and operating policy decisions, but which do not meet the definition of a subsidiary or joint venture, are accounted for using the equity method. Interests held by venture capital entities, mutual funds and investment funds that qualify as an associate are accounted for as an investment held at fair value through profit or loss. Interests held by the Group in venture capital entities, mutual funds and investment funds that are managed on a fair value basis, are also accounted for as investments held at fair value through profit or loss.

Interests in associates are initially recognized at cost, which includes positive goodwill arising on acquisition. Negative goodwill is recognized in the income statement on the acquisition date. If associates are obtained in successive share purchases, each significant transaction is accounted for separately.

The carrying amount is subsequently adjusted to reflect the change in the Groups share in the net assets of the associate and is subject to impairment testing. The net assets are determined based on the Groups accounting policies. Any gains and losses recorded in other comprehensive income by the associate are reflected in other reserves in shareholders equity, while the share in the associates net income is recognized as a separate line item in the consolidated income statement. The Groups share in losses is recognized until the investment in the associates equity and any other long-term interest that are part of the net investment are reduced to nil, unless guarantees exist.

Gains and losses on transactions between the Group and the associate are eliminated to the extent of the Groups interest in the entity, with the exception of losses that are evidence of impairment which are recognized immediately. Own equity instruments of AEGON N.V. that are held by the associate are not eliminated.

On disposal of an interest in an associate, the difference between the net proceeds and the carrying amount is recognized in the income statement and gains and losses previously recorded directly in the revaluation reserve are reversed and recorded through the income statement.

2.12 Reinsurance assets

Reinsurance contracts are contracts entered into by the Group in order to receive compensation for losses on contracts written by the Group (outgoing reinsurance). For contracts transferring sufficient insurance risk, a reinsurance asset is recognized for the expected future benefits, less expected future reinsurance premiums. Reinsurance contracts with insufficient insurance risk transfer are accounted for as investment or service contracts, depending on the nature of the agreement.

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Reinsurance assets are measured consistently with the amounts associated with the underlying insurance contracts and in accordance with the terms of each reinsurance contract. They are subject to impairment testing and are derecognized when the contractual rights are extinguished or expire or when the contract is transferred to another party.

2.13 Deferred expenses and rebates

a. Deferred policy acquisition costs

DPAC relates to all insurance contracts and investment contracts with discretionary participation features and represents mainly the variable costs that are related to the acquisition or renewal of these contracts.

Acquisition costs are deferred to the extent that they are recoverable and are subsequently amortized based on either the expected future premiums or the expected gross profit margins. For products sold in the United States and Canada with amortization based on expected gross profit margins, the amortization period and pattern are reviewed at each reporting date and any change in estimates is recognized in the income statement. Estimates include, but are not limited to: an economic perspective in terms of future returns on bond and equity instruments, mortality, disability and lapse assumptions, maintenance expenses and expected inflation rates. For all products, DPAC, in conjunction with VOBA where appropriate, is assessed for recoverability at least annually on a country-by-country basis and is considered in the liability adequacy test for each reporting period. If appropriate, the assumptions included in the determination of estimated gross profits are adjusted. The portion of DPAC that is determined not to be recoverable is charged to the income statement.

For products sold in the United States or Canada, when unrealized gains or losses arise on available-for-sale assets, DPAC is adjusted to equal the effect that the realization of the gains or losses (through sale or impairment) would have had on its measurement. This is recognized directly in the related revaluation reserve in shareholders equity.

DPAC is derecognized when the related contracts are settled or disposed of.

b. Deferred transaction costs

Deferred transaction costs relate to investment contracts without discretionary participation features under which AEGON will render investment management services. Incremental costs that are directly attributable to securing these investment management contracts are recognized as an asset if they can be identified separately and measured reliably and if it is probable that they will be recovered.

For contracts involving both the origination of a financial liability and the provision of investment management services, only the transaction costs allocated to the servicing component are deferred. The other transaction costs are included in the carrying amount of the financial liability.

The deferred transaction costs are amortized in line with fee income, unless there is evidence that another method better represents the provision of services under the contract. Deferred transaction costs are subject to impairment testing at least annually.

c. Deferred interest rebates

An interest rebate is a form of profit sharing whereby the Group gives a discount on the premium payable (usually single premium) based on the expected surplus interest that will be earned on the contract. The expected surplus interest is calculated with reference to a portfolio of government bonds. The rebate can be subject to additional conditions concerning actual returns or the continuation of the policy for a specified number of years.

Interest rebates that are expected to be recovered in future periods are deferred and amortized as the surplus interest is realized. They are considered in the liability adequacy test for insurance liabilities.

2.14 Other assets and receivables

Other assets include trade and other receivables, prepaid expenses, real estate held for own use and equipment. Trade and other receivables are initially recognized at fair value and are subsequently measured at amortized cost. Equipment is initially carried at cost, depreciated on a straight line basis over its useful life to its residual value and is subject to impairment testing. The accounting for real estate held for own use is described in note 2.8.

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2.15 Cash and cash equivalents

Cash comprises cash at banks and in-hand. Cash equivalents are short-term, highly liquid investments with original maturities of three months or less that are readily convertible to known cash amounts, are subject to insignificant risks of changes in value and are held for the purpose of meeting short-term cash requirements. Money market investments that are held for investment purposes (backing insurance liabilities, investment liabilities or equity based on asset liability management considerations) are not included in cash and cash equivalents but are presented as investment or investment for account of policyholders.

2.16 Impairment of assets

An asset is impaired if the carrying amount exceeds the amount that would be recovered through its use or sale. For tangible and intangible assets, financial assets and reinsurance assets, if not held at fair value through profit or loss, the recoverable amount of the asset is estimated when there are indications that the asset may be impaired. Irrespective of the indications, goodwill and other intangible assets with an indefinite useful life that are not amortized, are tested at least annually.

a. Impairment of non-financial assets

Assets are tested individually for impairment when there are indications that the asset may be impaired. The impairment loss is calculated as the difference between the carrying and the recoverable amount of the asset, which is the higher of an assets value in use and its net selling price. The value in use represents the discounted future net cash flows from the continuing use and ultimate disposal of the asset and reflects its known inherent risks and uncertainties.

Impairment losses are charged to shareholders equity to the extent that they offset a previously recorded revaluation reserve relating to the same item. Any further losses are recognized directly in the income statement.

With the exception of goodwill, impairment losses are reversed when there is evidence that there has been a change in the estimates used to determine the assets recoverable amount since the recognition of the last impairment loss. The reversal is recognized in the income statement to the extent that it reverses impairment losses previously recognized in the income statement. The carrying amount after reversal cannot exceed the amount that would have been recognized had no impairment taken place.

Non-financial assets that only generate cash flows in combination with other assets and liabilities are tested for impairment at the level of the cash-generating unit. The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated to cash-generating units, or groups of cash-generating units, that are expected to benefit from the synergies of the combination. The allocation is based on the level at which goodwill is monitored internally and cannot be larger than an operating segment. When impairing a cash-generating unit, any goodwill allocated to the unit is first written-off and recognized in the income statement. The remaining impairment loss is allocated on a pro rata basis among the other assets, on condition that the resulting carrying amounts do not fall below the individual assets recoverable amounts.

b. Impairment of debt instruments

Debt instruments are impaired if there is objective evidence that a loss event has occurred after the initial recognition of the asset that has a negative impact on the estimated future cash flows. A specific security is considered to be impaired when it is determined that it is probable that not all amounts due (both principal and interest) will be collected as scheduled. Individually significant loans and other receivables are first assessed separately. All non-impaired assets measured at amortized cost are then grouped by credit risk characteristics and collectively tested for impairment.

For debt instruments carried at amortized cost, the carrying amount of impaired financial assets is reduced through an allowance account. The impairment loss is calculated as the difference between the carrying and recoverable amount of the investment. The recoverable amount is determined by discounting the estimated probable future cash flows at the original effective interest rate of the asset. For variable interest debt instruments, the current effective interest rate under the contract is applied.

For debt instruments classified as available-for-sale, the asset is impaired to its fair value. Any unrealized gain or loss previously recognized in other comprehensive income is taken to the income statement in the impairment loss. After impairment the interest accretion on debt instruments that are classified as available-for-sale is based on the rate of return that would be required by the market for similar rated instruments at the date of impairment.

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Impairment losses recognized for debt instruments can be reversed if in subsequent periods the amount of the impairment loss decreases and that decrease can be objectively related to a credit event occurring after the impairment was recognized. For debt instruments carried at amortized cost, the carrying amount after reversal cannot exceed its amortized cost at the reversal date.

c. Impairment of equity instruments

For equity instruments, a significant or prolonged decline in fair value below initial cost is considered objective evidence of impairment and always results in a loss being recognized in the income statement. Significant or prolonged decline is defined as an unrealized loss position for generally more than 6 months or a fair value of less than 80% of the cost price of the investment. Equity investments are impaired to the assets fair value and any unrealized gain or loss previously recognized in shareholders equity is taken to the income statement as an impairment loss. The amount exceeding the balance of previously recognized unrealized gains or losses is recognized in the income statement.

Impairment losses on equity instruments cannot be reversed.

d. Impairment of reinsurance assets

Reinsurance assets are impaired if there is objective evidence, as a result of an event that occurred after initial recognition of the reinsurance asset, that not all amounts due under the terms of the contract will be received and the impact of the event on the amount to be received from the reinsurer can be reliably measured. Impairment losses are recognized in the income statement.

2.17 Equity

Financial instruments that are issued by the Group are classified as equity if they represent a residual interest in the assets of the Group after deducting all of its liabilities and the Group has an unconditional right to avoid delivering cash or another financial asset to settle its contractual obligation. In addition to common shares and preferred shares, the Group has issued perpetual securities and convertible core capital securities. Perpetual securities have no final maturity date, repayment is at the discretion of AEGON and for junior perpetual capital securities AEGON has the option to defer coupon payments at its discretion. Convertible core capital securities can be converted into ordinary shares of AEGON, through a predetermined formula, or repaid at the discretion of AEGON and coupon payments are payable only if AEGON pays dividends on ordinary shares. Both the perpetual and convertible core capital securities are classified as equity rather than debt, are measured at par and those that are denominated in US dollars are translated using historical exchange rates.

Incremental external costs that are directly attributable to the issuing or buying back of own equity instruments are recognized in equity, net of tax.

Dividends and other distributions to holders of equity instruments are recognized directly in equity, net of tax. A liability for non-cumulative dividends payable is not recognized until the dividends have been declared and approved.

Treasury shares are own equity instruments reacquired by the Group. They are deducted from Group equity, regardless of the objective of the transaction. No gain or loss is recognized in the income statement on the purchase, sale, issue or cancellation of the instruments. If sold, the difference between the carrying amount and the proceeds is reflected in retained earnings. The consideration paid or received is recognized directly in shareholders equity. All treasury shares are eliminated in the calculation of earnings per share and dividend per common share.

2.18 Trust pass-through securities and other borrowings

A financial instrument issued by the Group is classified as a liability if the contractual obligation must be settled in cash or another financial asset or through the exchange of financial assets and liabilities at potentially unfavorable conditions for the Group.

Trust pass-through securities and other borrowings are initially recognized at their fair value including directly attributable transaction costs and are subsequently carried at amortized cost using the effective interest rate method, with the exception of specific borrowings that are designated as at fair value through profit or loss to eliminate, or significantly reduce, an accounting mismatch, or specific borrowings which are carried as at fair value through the profit and loss as part of a fair value hedge relationship. The liability is derecognized when the Groups obligation under the contract expires, is discharged or is cancelled.

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2.19 Insurance contracts

Insurance contracts are accounted for under IFRS 4 Insurance Contracts. In accordance with this standard AEGON continues to apply the existing accounting policies that were applied prior to the adoption of IFRS, with certain modifications allowed by IFRS 4 for standards effective subsequent to adoption. AEGON applies non-uniform accounting policies for insurance liabilities and related deferred acquisition costs and intangible assets, as was allowed under Dutch Accounting Principles. As a result, specific methodologies applied may differ between our operations as they may reflect local regulatory requirements and local practices for specific product features in these local markets. In the United States we apply US GAAP and in the Netherlands and the United Kingdom we apply Dutch Accounting Principles, both with consideration of standards effective subsequent to the date of transition to IFRS.

Insurance contracts are contracts under which the Group accepts a significant risk other than a financial risk from a policyholder by agreeing to compensate the beneficiary on the occurrence of an uncertain future event by which he or she will be adversely affected. Contracts that do not meet this definition are accounted for as investment contracts. The Group reviews homogeneous books of contracts to assess whether the underlying contracts transfer significant insurance risk on an individual basis. This is considered the case when at least one scenario with commercial substance can be identified in which the Group has to pay significant additional benefits to the policyholder. Contracts that have been classified as insurance are not reclassified subsequently.

Insurance liabilities are recognized when the contract is entered into and the premiums are charged. The liability is derecognized when the contract expires, is discharged or is cancelled.

Insurance assets and liabilities are valued in accordance with the accounting principles that were applied by the Group prior to the transition to IFRS, as further described in the following paragraphs. In order to reflect the specific nature of the products written, subsidiaries are allowed to apply local accounting principles to the measurement of insurance contracts. All valuation methods used by the subsidiaries are based on the general principle that the carrying amount of the net liability must be sufficient to meet any reasonably foreseeable obligation resulting from the insurance contracts.

a. Life insurance contracts

Life insurance contracts are insurance contracts with guaranteed life-contingent benefits. The measurement of the liability for life insurance contracts varies depending on the nature of the product.

Some products, such as traditional life insurance products in continental Europe and products in the United States, for which account terms are fixed and guaranteed, are measured using the net premium method. The liability is determined as the sum of the discounted value of the expected benefits and future administration expenses directly related to the contract, less the discounted value of the expected theoretical premiums that would be required to meet the future cash outflows based on the valuation assumptions used. The liability is either based on current assumptions or calculated using the assumptions established at the time the contract was issued, in which case a margin for risk and adverse deviation is generally included. A separate reserve for longevity may be established and included in the measurement of the liability. Furthermore, the liability for life insurance comprises reserves for unearned premiums and for claims outstanding, which includes an estimate of the incurred claims that have not yet been reported to the Group.

Other products with account terms that are not fixed or guaranteed are generally measured at the policyholders account balance. Depending on local accounting principles, the liability may include amounts for future services on contracts where the policy administration charges are higher in the initial years than in subsequent years. In establishing the liability, guaranteed minimum benefits issued to the policyholder are measured as described in note 2.19 c or, if bifurcated from the host contract, as described in note 2.10.

One insurance product in the United States is carried at fair value through profit or loss as it contains an embedded derivative that could not be reliably bifurcated. The fair value of the contract is measured using market consistent valuation techniques.

b. Life insurance contracts for account of policyholders

Life insurance contracts under which the policyholder bears the risks associated with the underlying investments are classified as insurance contracts for account of policyholders.

The liability for the insurance contracts for account of policyholders is measured at the policyholder account balance. Contracts with unit-denominated payments are measured at current unit values, which reflect the fair values of the assets of the fund. If applicable, the liability representing the nominal value of the policyholder unit account is amortized over the term of the contract so that interest on actuarial funding is at an expected rate of return.

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c. Embedded derivatives and participation features

Life insurance contracts typically include derivative-like terms and conditions. With the exception of policyholder options to surrender the contract at a fixed amount, contractual features that are not closely related to the insurance contract and that do not themselves meet the definition of insurance contracts are accounted for as derivatives. If the embedded derivative cannot be reliably bifurcated, the entire insurance contract is carried at fair value through profit or loss.

Other terms and conditions, such as participation features and expected lapse rates are considered when establishing the insurance liabilities. Where the Group has discretion over the amount or timing of the bonuses distributed resulting from participation features, a liability is recognized equal to the amount that is available at the balance sheet date for future distribution to policyholders.

Guaranteed minimum benefits

The Group issues life insurance contracts, which, do not expose the Group to interest risk as the account terms are not fixed or guaranteed or because the return on the investments held is passed on to the policyholder. Certain of these contracts, however, may contain guaranteed minimum benefits. An additional liability for life insurance is established for guaranteed minimum benefits that are not bifurcated. Bifurcated guaranteed minimum benefits are classified as derivatives.

In the United States, the additional liability for guaranteed minimum benefits that are not bifurcated is determined each period by estimating the expected value of benefits in excess of the projected account balance and recognizing the excess over the accumulation period based on total expected assessments. The estimates are reviewed regularly and any resulting adjustment to the additional liability is recognized in the income statement. The benefits used in calculating the liabilities are based on the average benefits payable over a range of stochastic scenarios. Where applicable, the calculation of the liability incorporates a percentage of the potential annuitizations that may be elected by the contract holder.

In the Netherlands, an additional liability is established for guaranteed minimum benefits that are not bifurcated on group pension plans and on traditional insurance contracts with profit sharing based on an external interest index. These guarantees are measured at fair value.

d. Shadow accounting

Shadow accounting ensures that all gains and losses on investments affect the measurement of the insurance assets and liabilities in the same way, regardless of whether they are realized or unrealized and regardless of whether the unrealized gains and losses are recognized in the income statement or directly in equity in the revaluation reserve. In some instances, realized gains or losses on investments have a direct effect on the measurement of the insurance assets and liabilities. For example, some insurance contracts include benefits that are contractually based on the investment returns realized by the insurer. In addition, realization of gains or losses on available-for-sale investments can lead to unlocking of VOBA or DPAC and can also affect the outcome of the liability adequacy test to the extent that it considers actual future investment returns. For similar changes in unrealized gains and losses, shadow accounting is applied. If an unrealized gain or loss triggers a shadow accounting adjustment to VOBA, DPAC or the insurance liabilities, the corresponding adjustment is recognized through other comprehensive income in the revaluation reserve, together with the unrealized gain or loss.

Some profit sharing schemes issued by the Group entitle the policyholder to a bonus which is based on the actual total return on specific assets held. To the extent that the bonus relates to gains or losses on available-for-sale investments for which the unrealized gains or losses are recognized in the revaluation reserve in equity, shadow accounting is applied. This means that the increase in the liability is also charged to equity to offset the unrealized gains rather than to the income statement.

e. Non-life insurance contracts

Non-life insurance contracts are insurance contracts where the insured event is not life-contingent. For non-life products the insurance liability generally includes reserves for unearned premiums, unexpired risk, inadequate premium levels and outstanding claims and benefits. No catastrophe or equalization reserves are included in the measurement of the liability.

The reserve for unearned premiums includes premiums received for risks that have not yet expired. Generally the reserve is released over the term of the contract and is recognized as premium income.

The liability for outstanding claims and benefits is established for claims that have not been settled and any related cash flows, such as claims handling costs. It includes claims that have been incurred but have not been reported to the Group. The liability is calculated at the reporting date using statistical methods based on empirical data and current assumptions that may include a margin for adverse deviation. Liabilities for claims subject to periodic payment are calculated using actuarial methods consistent with those applied to life insurance contracts. Discounting is applied if allowed by the local accounting principles used to

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measure the insurance liabilities. Discounting of liabilities is generally applied when there is a high level of certainty concerning the amount and settlement term of the cash outflows.

f. Liability adequacy testing

At each reporting date the adequacy of the life insurance liabilities, net of VOBA and DPAC, is assessed using a liability adequacy test. Additional recoverability tests for policies written in the last year may also result in loss recognition.

Life insurance contracts for account of policyholders and any related VOBA and DPAC are considered in the liability adequacy test performed on insurance contracts. To the extent that the account balances are insufficient to meet future benefits and expenses, additional liabilities are established and included in the liability for life insurance.

All tests performed within the Group are based on current estimates of all contractual future cash flows, including related cash flows from policyholder options and guarantees. A number of valuation methods are applied, including discounted cash flow methods, option pricing models and stochastic modelling. Aggregation levels are set either on geographical jurisdiction or at the level of portfolio of contracts that are subject to broadly similar risks and managed together as a single portfolio. To the extent that the tests involve discounting of future cash flows, the interest rate applied is based on market rates or is based on managements expectation of the future return on investments. These future returns on investments take into account managements best estimate related to the actual investments and, where applicable, reinvestments of these investments at maturity.

Any resulting deficiency is recognized in the income statement, initially by impairing the DPAC and VOBA and subsequently by establishing an insurance liability for the remaining loss, unless shadow loss recognition has taken place.

The adequacy of the non-life insurance liability is tested at each reporting date. Changes in expected claims that have occurred, but that have not been settled, are reflected by adjusting the liability for claims and future benefits. The reserve for unexpired risk is increased to the extent that the future claims and expenses in respect of current insurance contracts exceed the future premiums plus the current unearned premium reserve.

2.20 Investment contracts

Contracts issued by the Group that do not transfer significant insurance risk, but do transfer financial risk from the policyholder to the Group are accounted for as investment contracts. Depending on whether the Group or the policyholder runs the risks associated with the investments allocated to the contract, the liabilities are classified as investment contracts or as investment contracts for account of policyholders. Investment contract liabilities are recognized when the contract is entered into and are derecognized when the contract expires, is discharged or is cancelled.

a. Investment contracts with discretionary participation features

Some investment contracts have participation features whereby the policyholder has the right to receive potentially significant additional benefits which are based on the performance of a specified pool of investment contracts, specific investments held by the Group or on the issuers net income. If the Group has discretion over the amount or timing of the distribution of the returns to policyholders, the investment contract liability is measured based on the accounting principles that apply to insurance contracts with similar features.

Some unitized investment contracts provide policyholders with the option to switch between funds with and without discretionary participation features. The entire contract is accounted for as an investment contract with discretionary participation features if there is evidence of actual switching resulting in discretionary participation benefits that are a significant part of the total contractual benefits.

b. Investment contracts without discretionary participation features

At inception investment contracts without discretionary features are designated as at fair value through profit or loss if by doing so a potential accounting mismatch is eliminated or significantly reduced or if the contract is managed on a fair value basis. Some investment contracts with embedded derivatives that have not been bifurcated are also carried at fair value through profit or loss. All other contracts are carried at amortized cost.

The contracts are initially recognized at transaction price less, in the case of investment contracts not carried at fair value through profit or loss, any transaction costs directly attributable to the issue of the contract. Fees and commissions incurred with the recognition of a contract held at fair value through profit or loss and that are not related to investment management services provided under the contract are recognized immediately in the income statement.

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Subsequently, contracts designated as at fair value through profit or loss are measured at fair value, which generally equals the contractholders account value. All changes in the fair value are recognized in the income statement as incurred. Other investment contracts without discretionary participation features are carried at amortized cost based on the expected cash flows and using the effective interest rate method. The expected future cash flows are re-estimated at each reporting date and the carrying amount of the financial liability is recalculated as the present value of estimated future cash flows using the financial liabilitys original effective interest rate. Any adjustment is immediately recognized in the income statement.

The consolidated financial statements provide information on the fair value of all financial liabilities, including those carried at amortized cost. As these contracts are not quoted in active markets, their value is determined by using valuation techniques, such as discounted cash flow methods and stochastic modeling. For investment contracts that can be cancelled by the policyholder, the fair value cannot be less than the surrender value.

c. Investment contracts for account of policyholders

Investment contracts for account of policyholders are investment contracts for which the actual return on investments allocated to the contract is passed on to the policyholder. Also included are participations held by third parties in consolidated investment funds that meet the definition of a financial liability.

Investment contracts for account of policyholders are designated as at fair value through profit or loss. Contracts with unit-denominated payments are measured at current unit values, which reflect the fair values of the assets of the fund.

For unit-linked contracts without discretionary participation features and subject to actuarial funding, the Group recognizes a liability at the funded amount of the units. The difference between the gross value of the units and the funded value is treated as an initial fee paid by the policyholder for future asset management services and is deferred. It is subsequently amortized over the life of the contract or a shorter period, if appropriate.

2.21 Provisions

The amount recognized as a provision is the best estimate of the expenditure required to settle the present obligation at the balance sheet date, considering all its inherent risks and uncertainties, as well as the time value of money. The unwinding of the effect of discounting is recorded in the income statement as an interest expense.

Onerous contracts

With the exception of insurance contracts and investment contracts with discretionary participation features for which potential future losses are already considered in establishing the liability, a provision is recognized for onerous contracts in which the unavoidable costs of meeting the resulting obligations exceed the expected future economic benefits.

2.22 Assets and liabilities relating to employee benefits

a. Short-term employee benefits

A liability is recognized for the undiscounted amount of short-term employee absences benefits expected to be paid within one year after the end of the period in which the service was rendered. Accumulating short-term absences are recognized over the period in which the service is provided. Benefits that are not service-related are recognized when the event that gives rise to the obligation occurs.

b. Post-employment benefits

The Group has issued defined contribution plans and defined benefit plans. A plan is classified as a defined contribution plan when the Group has no further obligation than the payment of a fixed contribution. All other plans are classified as defined benefit plans.

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Defined contribution plans

The contribution payable to a defined contribution plan for services provided is recognized as an expense in the income statement. An asset is recognized to the extent that the contribution paid exceeds the amount due for services provided.

Defined benefit plans

The defined benefit obligation is based on the terms and conditions of the plan applicable on the balance sheet date. Plan improvements are charged directly to the income statement, unless they are conditional on the continuation of employment. In this case the related cost is deducted from the liability as past service cost and amortized over the vesting period. In measuring the defined benefit obligation the Group uses the projected unit credit method and actuarial assumptions that represent the best estimate of future variables. The benefits are discounted using an interest rate based on the market yields for high-quality corporate bonds on the balance sheet date.

Plan assets are qualifying insurance policies and assets held by long-term employee benefit funds that can only be used to pay the employee benefits under the plan and are not available to the Groups creditors. They are measured at fair value and are deducted in determining the amount recognized on the balance sheet.

The cost of the plans is determined at the beginning of the year, based on the prevalent actuarial assumptions, discount rate and expected return on plan assets. Changes in assumptions, discount rate and experience adjustments are not charged to the income statement in the period in which they occur, but are deferred.

The unrecognized actuarial gains and losses are amortized in a straight line over the average remaining working life of the employees covered by the plan, to the extent that the gains or losses exceed the corridor limits. The corridor is defined as ten percent of the greater of the defined benefit obligation or the plan assets. The amortization charge is reassessed at the beginning of each year. The corridor approach described above was not applied retrospectively to periods prior to the transition to IFRS (January 1, 2004).

c. Share-based payments

The Group has issued share-based plans that entitle employees to receive equity instruments issued by the Group or cash payments based on the price of AEGON N.V. common shares. Some plans provide employees of the Group with the choice of settlement.

For share option plans that are equity-settled, the expense recognized is based on the fair value on the grant date of the share options, which does not reflect any performance conditions other than conditions linked to the price of the Groups shares. The cost is recognized in the income statement, together with a corresponding increase in shareholders equity, as the services are rendered. During this period the cumulative expense recognized at the reporting date reflects managements best estimate of the number of shares expected to vest ultimately.

Share appreciation right plans are initially recognized at fair value at the grant date, taking into account the terms and conditions on which the instruments were granted. The fair value is expensed over the period until vesting, with recognition of a corresponding liability. The liability is remeasured at each reporting date and at the date of settlement, with any changes in fair value recognized in the income statement.

Share option plans that can be settled in either shares or cash at the discretion of the employee are accounted for as a compound financial instrument, which includes a debt component and an equity component.

2.23 Deferred revenue liability

Initial fees and front-end loadings paid by policyholders and other clients for future investment management services related to investment contracts without discretionary participation features are deferred and recognized as revenue when the related services are rendered.

2.24 Tax assets and liabilities

a. Current tax assets and liabilities

Tax assets and liabilities for current and prior periods are measured at the amount that is expected to be received from or paid to the taxation authorities, using the tax rates that have been enacted or substantively enacted by the reporting date.

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b. Deferred tax assets and liabilities

Deferred tax assets and liabilities are recognized for the estimated future tax effects of temporary differences between the carrying value of an item and its tax value, with the exception of differences arising from the initial recognition of goodwill and of assets and liabilities that do not impact taxable or accounting profits. A tax asset is recognized for tax loss carryforwards to the extent that it is probable at the reporting date that future taxable profits will be available against which the unused tax losses and unused tax credits can be utilized.

Deferred tax liabilities relating to investments in subsidiaries, associates and joint ventures are not recognized if the Group is able to control the timing of the reversal of the temporary difference and it is probable that the difference will not be reversed in the foreseeable future.

Deferred tax assets and liabilities are reviewed at the balance sheet date and are measured at tax rates that are expected to apply when the asset is realized or the liability is settled. The carrying amount is not discounted and reflects the Groups expectations concerning the manner of recovery or settlement.

Deferred tax assets and liabilities are recognised in relation to the underlying transaction either in profit and loss, other comprehensive income or directly in equity.

2.25 Contingent assets and liabilities

Contingent assets are disclosed in the notes if the inflow of economic benefits is probable, but not virtually certain. When the inflow of economic benefits becomes virtually certain, the asset is no longer contingent and its recognition is appropriate.

A provision is recognized for present legal or constructive obligations arising from past events, when it is probable that it will result in an outflow of economic benefits and the amount can be reliably estimated. If the outflow of economic benefits is not probable, a contingent liability is disclosed, unless the possibility of an outflow of economic benefits is remote.

2.26 Premium income

Gross premiums, including recurring and single premiums, from life and non-life insurance and investment contracts with discretionary participation features are recognized as revenue when they become receivable. Not reflected as premium income are deposits from certain products that are sold only in the United States and Canada, such as deferred annuities. For these products the surrender charges and charges assessed have been included in gross premiums.

Premium loadings for installment payments and additional payments by the policyholder towards costs borne by the insurer are included in the gross premiums. Rebates that form part of the premium rate, such as no-claim rebates, are deducted from the gross premium, others are recognized as an expense. Depending on the applicable local accounting principles, bonuses that are used to increase the insured benefits may be recognized as gross premiums.

2.27 Investment income

For interest-bearing assets, interest is recognized as it accrues and is calculated using the effective interest rate method. Fees and commissions that are an integral part of the effective yield of the financial assets or liabilities are recognized as an adjustment to the effective interest rate of the instrument. Investment income includes the interest income and dividend on financial assets carried at fair value through profit or loss.

Investment income also includes dividends accrued and rental income due, as well as fees received for security lending.

2.28 Fee and commission income

Fees and commissions from investment management services and mutual funds, and from sales activities are recognized as revenue over the period in which the services are performed or the sales have been closed.

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2.29 Policyholder claims and benefits

Policyholder claims and benefits consist of claims and benefits paid to policyholders, including benefit claims in excess of account value for products for which deposit accounting is applied and the change in the valuation of liabilities for insurance and investment contracts. It includes internal and external claims handling costs that are directly related to the processing and settlement of claims. Amounts receivable in respect of salvage and subrogation are also considered.

2.30 Results from financial transactions

Results from financial transactions include:

Net fair value change of general account financial investments at fair value through profit or loss, other than derivatives

Net fair value change of general account financial investments at fair value through profit or loss, other than derivatives include fair value changes of financial assets carried at fair value through profit or loss. The net gains and losses do not include interest or dividend income.

Realized gains and losses on financial investments

Gains and losses on financial investments include realized gains and losses on general account financial assets, other than those classified as at fair value through profit or loss.

Net fair value change of derivatives

All changes in fair value are recognized in the income statement, unless the derivative has been designated as a hedging instrument in a cash flow hedge or a hedge of a net investment in a foreign operation. Fair value movements of fair value hedge instruments are offset by the fair value movements of the hedged item, the resulting hedge ineffectiveness, if any, is included in this line. In addition the fair value movements of bifurcated embedded derivatives are included in this line.

Net fair value change on for account of policyholder financial assets at fair value through profit or loss

Net fair value change on for account of policyholder financial assets at fair value through profit or loss include fair value movements of investments held for account of policyholders (refer to note 2.9). The net fair value change does not include interest or dividend income.

Other

In addition, results from financial transactions include gains/losses on real estate (general account and account of policyholder), net foreign currency gains/(losses) and net fair value change on borrowings and other financial liabilities and realized gains on repurchased debt.

2.31 Impairment charges

Impairment charges include impairments on investments in financial assets, impairments on the valuation of insurance assets and liabilities and other non-financial assets and receivables. Refer to note 39.

2.32 Interest charges and related fees

Interest charges and related fees includes interest expense on trust pass-through securities and other borrowings. Interest expense on trust pass-through securities and other borrowings carried at amortized cost is recognized in profit or loss using the effective interest method.

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2.33 Leases

Arrangements that do not take the form of a lease but convey a right to use an asset in return for a payment are assessed at inception to determine whether they are, or contain, a lease. This involves an assessment of whether fulfillment of the arrangement is dependent on the use of a specific asset and whether the purchaser (lessee) has the right to control the use of the underlying asset.

Leases that do not transfer substantially all the risks and rewards of ownership are classified as operating leases.

Payments made under operating leases, where the Group is the lessee, are charged to the income statement on a straight line basis over the period of the lease.

Where the Group is the lessor under an operating lease, the assets subject to the operating lease arrangement are presented in the balance sheet according to the nature of the asset. Income from these leases are recognized in the income statement on a straight line basis over the lease term, unless another systematic basis is more representative of the time pattern in which use benefit derived from the leased asset is diminished.

2.34 Events after the balance sheet date

The financial statements are adjusted to reflect events that occurred between the balance sheet date and the date when the financial statements are authorized for issue, provided they give evidence of conditions that existed at the balance sheet date.

Events that are indicative of conditions that arose after the balance sheet date are disclosed, but do not result in an adjustment of the financial statements themselves.

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3 Critical accounting estimates and judgment in applying accounting policies

Application of the accounting policies in the preparation of the financial statements requires management to apply judgment involving assumptions and estimates concerning future results or other developments, including the likelihood, timing or amount of future transactions or events. There can be no assurance that actual results will not differ materially from those estimates. Accounting policies that are critical to the financial statement presentation and that require complex estimates or significant judgment are described in the following sections.

Valuation of assets and liabilities arising from life insurance contracts

Actuarial assumptions

Investment assumptions are either prescribed by the local regulator or based on managements future expectations. In the latter case, the anticipated future investment returns are set by management on a countrywide basis, considering available market information and economic indicators. A significant assumption related to estimated gross profits on variable annuities and variable life insurance products in the United States and some of the smaller country units, is the annual long-term growth rate of the underlying assets. As equity markets do not move in a systematic manner, assumptions as to the long-term growth rate are made after considering the effects of short-term variances from the long-term assumptions (a reversion to the mean assumption) and the effects of hedging. The reconsideration of this assumption may affect the original DPAC or VOBA amortization schedule, referred to as DPAC or VOBA unlocking. The difference between the original DPAC or VOBA amortization schedule and the revised schedule, which is based on estimates of actual and future gross profits, is recognized in the income statement as an expense or a benefit in the period of determination.

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Assumptions on future expenses are based on the current level of expenses, adjusted for expected expense inflation if appropriate.

Surrender rates depend on product features, policy duration and external circumstances such as the interest rate environment and competitor and policyholder behavior. Credible own experience, as well as industry published data, are used in establishing assumptions. Lapse experience is correlated to mortality and morbidity levels, as higher or lower levels of surrenders may indicate future claims will be higher or lower than anticipated. Such correlations are accounted for in the mortality and morbidity assumptions based on the emerging analysis of experience.

Fair value of financial instruments, borrowings and derivatives determined using valuation techniques

Fair value of financial assets and liabilities

Shares

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Debt securities

When available, AEGON uses quoted market prices in active markets to determine the fair value of its debt securities. These market quotes are obtained through index prices or pricing services.

Mortgages, policy loans and private loans (held at amortized cost)

Money market and other short term investments and deposits with financial institutions

Free standing financial derivatives

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Derivatives embedded in insurance contracts including guarantees

Investment contracts

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index are based on observed market implied volatility data and/or observed market performance. Correlations of market returns for various underlying indices are based on observed market returns and their inter-relationships over a number of years preceding the valuation date. Current risk-free spot rates are used to determine the present value of expected future cash flows produced in the stochastic projection process.

Assumptions on customer behavior, such as lapses, included in the models are derived in the same way as the assumptions used to measure insurance liabilities.

Determination of fair value and fair value hierarchy

The following is a description of AEGONs methods of determining fair value, and a quantification of its exposure to financial instruments measured at fair value.

In accordance with IFRS 7 AEGON uses the following hierarchy for determining and disclosing the fair value of financial instruments:

Level I: quoted prices (unadjusted) in active markets for identical assets or liabilities that AEGON can access at the measurement date;

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The table below shows an analysis of financial instruments recorded at fair value by level of the fair value hierarchy:


			2010
Financial assets carried at fair value
Available-for-sale investments
Shares	680	63	555	1,298
Debt securities	18,148	73,000	3,788	94,936
Money market and other short-term instruments		10,141		10,141
Other investments at fair value	60	10	805	875
	18,888	83,214	5,148	107,250
Fair value through profit or loss
Shares	813	264	1	1,078
Debt securities	46	1,611	132	1,789
Money market and other short-term instruments	289	370		659
Other investments at fair value		581	1,205	1,786
Investments for account of policyholders 1	81,442	61,309	2,352	145,103
Derivatives	24	6,049	178	6,251
	82,614	70,184	3,868	156,666
Total financial assets at fair value	101,502	153,398	9,016	263,916
Financial liabilities carried at fair value
Investment contracts			1,656	1,656
Investment contracts for account of policyholders	5,020	20,405	178	25,603
Borrowings 2	520	467		987
Derivatives	10	4,911	1,050	5,971
	5,550	25,783	2,884	34,217
Level I	Level II	Level III	Total
			2009
Financial assets carried at fair value
Available-for-sale investments
Shares	531	123	443	1,097
Debt securities	17,487	67,895	4,334	89,716
Money market and other short-term instruments	1	9,178	10	9,189
Other investments at fair value	57	10	842	909
	18,076	77,206	5,629	100,911
Fair value through profit or loss
Shares	823	162	14	999
Debt securities	27	1,513	142	1,682
Money market and other short-term instruments	622	253		875
Other investments at fair value		440	1,080	1,520
Investments for account of policyholders 1	70,224	51,797	2,776	124,797
Derivatives	96	4,651	170	4,917
	71,792	58,816	4,182	134,790
Total financial assets at fair value	89,868	136,022	9,811	235,701
Financial liabilities carried at fair value
Investment contracts			1,145	1,145
Investment contracts for account of policyholders	3,924	16,032	521	20,477
Borrowings 2	506	453		959
Derivatives	29	4,004	1,683	5,716
	4,459	20,489	3,349	28,297

1 The investments for account of policyholders included in the table above represents those investments carried at fair value through profit or loss.

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Significant transfers between Level I and II

During 2010, the amount of assets transferred from Level I to Level II classification was EUR 469 million (2009: EUIR 498 million). The reason for the change in level relates to changes in liquidity for specific debt securities.

Movements in Level III financial instruments measured at fair value

Financial assets carried at fair value
Available- for- sale investments
Shares	443		3		52		163		(159	)			16		37			555
Debt securities	4,334		(85	)	475		460		(339	)	(418	)	311		375	(1,325	)	3,788
Money market and other short-term instruments	10								(10	)
Other investments at fair value	842		(140	)	(73	)	172		(47	)	(17	)	68					805
	5,629		(222	)	454		795		(555	)	(435	)	395		412	(1,325	)	5,148
Fair value through profit or loss
Shares	14		1						(15	)			1					1
Debt securities	142				2		1		(25	)	(1	)	1		19	(7	)	132		(2	)
Other investments at fair value	1,080		66				159		(149	)			84		77	(112	)	1,205		62
Investments for account of policyholders	2,776		153				396		(1,108	)			100		191	(156	)	2,352		106
Derivatives	170		(28	)			18		(6	)	(6	)	7		23			178		(2	)
	4,182		192		2		574		(1,303	)	(7	)	193		310	(275	)	3,868		164
Financial liabilities carried at fair value
Investment contracts	(1,145	)	(511	)														(1,656	)	(511	)
Investment contracts for account of policyholders	(521	)	(18	)			(24	)	430				(45	)				(178	)
Derivatives	(1,683	)	720		1		(1	)	9				(96	)				(1,050	)
	(3,349	)	191		1		(25	)	439				(141	)				(2,884	)	(511	)

1 Includes impairments and movements related to fair value hedges.

2 Total gains / (losses) for the period during which the financial instrument was in Level III.

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Financial assets carried at fair value
Available- for- sale investments
Shares	729		115		(295	)	264		(363	)			(7	)				443
Debt securities	6,234		(341	)	930		847		(358	)	(727	)	(130	)	343	(2,464	)	4,334
Money market and other short-term instruments	61								(51	)								10
Other investments at fair value	841		(141	)	(22	)	230		(35	)	(2	)	(29	)				842
	7,865		(367	)	613		1,341		(807	)	(729	)	(166	)	343	(2,464	)	5,629
Fair value through profit or loss
Shares	73		4						(62	)			(1	)				14		1
Debt securities	217		(11	)	9				(66	)	(7	)	2		6	(8	)	142		5
Other investments at fair value	1,379		(216	)			126		(160	)			(41	)	95	(103	)	1,080		(233	)
Investments for account of policyholders	3,344		(196	)			480		(840	)			(12	)				2,776		(25	)
Derivatives	296		(129	)			18		(2	)	(34	)	21					170		(118	)
	5,309		(548	)	9		624		(1,130	)	(41	)	(31	)	101	(111	)	4,182		(370	)
Financial liabilities carried at fair value
Investment contracts	(2,410	)	1,265															(1,145	)	1,265
Investment contracts for account of policyholders	(301	)	31				(287	)	20				16					(521	)
Derivatives	(2,354	)	744				(3	)	36				(106	)				(1,683	)	(32	)
	(5,065	)	2,040				(290	)	56				(90	)				(3,349	)	1,233

1 Includes impairments and movements related to fair value hedges.

2 Total gains / (losses) for the period during which the financial instrument was in Level III.

The total net amount of gains recognized in the income statement on Level III financial instruments amount to EUR 161 million (pre-tax) (2009: EUR 1,125 million).

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The following table shows the sensitivity of the fair value of Level III instruments to changes in key assumptions, by class of instrument:

Note	Carrying amount	Effect of reasonably possible alternative assumptions (+/-)			Carrying amount	Effect of reasonably possible alternative assumptions (+/-)
		Increase	Decrease			Increase	Decrease
Financial assets carried at fair value
Available-for-sale investments
Shares	a	555	31	(31	)	443	20	(20	)
Debt securities	b	3,788	189	(189	)	4,334	219	(219	)
Money market and other short-term investments	b					10	1	(1	)
Other		805	11	(10	)	842	13	(13	)
Financial assets designated at fair value through profit or loss *
Shares						14	1	(1	)
Debt securities		132	7	(7	)	142	15	(15	)
Other investments at fair value	c	1,205	177	(177	)	1,080	136	(136	)
Derivatives	d	38	3	(3	)	27	3	(3	)
Financial liabilities carried at fair value
Investment contracts	e	1,656	126	(118	)	1,145	94	(87	)
Derivatives	f	1,050	102	(99	)	1,683	103	(96	)

Investments for account of policyholders are excluded from the reasonably possible alternative assumptions disclosure. Policyholder assets, and their returns, belong to policyholders and do not impact AEGONs net income or equity. The effect on total assets is offset by the effect on total liabilities.

In order to determine reasonably possible alternative assumptions, AEGON adjusted key unobservable models inputs as follows:

g. Available-for-sale shares include shares in the Federal Home Loan Bank for an amount of EUR 178 million (2009: EUR 194 million) that are measured at par. The bank has implicit financial support from the United States government. The redemption value of the shares is fixed at par and can only be redeemed by the bank. Remaining share positions were stressed by 10% up or down.

h. Debt securities and money market and other short-term investments mainly consist of corporate bonds (EUR 1,117 million; 2009: EUR 1,239 million) and other structured debt securities (EUR 2,610 million; 2009: EUR 3,020 million). For corporate bonds the most significant unobservable input for the valuation of these securities is the credit spread / illiquidity premium. AEGON adjusted the price, based on the bid / ask spread AEGON observed in the market for these types of securities.

i. Other investments at fair value include investments exposed to real estate (EUR 475 million; 2009: EUR 444 million) and private equity investments (EUR 692 million; 2009: EUR 575 million). AEGON adjusted the assumption pertaining to real estate values up or down by 10%. This change is reflective of the range presented to senior management when analyzing investment opportunities for approval. For private equity investments the underlying investments are of a very diversified nature in terms of type of investments, investment strategy and sector. There is no one significant unobservable assumption or combination of assumptions that could be identified and used to compute a reasonably possible alternative assumption analysis for this portfolio.

j. Derivatives exclude derivatives for account of policyholders amounting to EUR 140 million (2009: EUR 143 million).

k. Investment contracts reflect the fair value of guarantees issued for which the most significant unobservable input is the credit spread. The credit spread was increased or decreased by 20 basis points.

l. Derivatives that depend on the yield were stressed using an increase or decrease of the yield by 100 basis points. Derivatives also include embedded derivatives related to guarantees (EUR 0.9 billion; 2009: EUR 0.8 billion) for which the most significant unobservable input is the credit spread. The credit spread was increased or decreased by 20 basis points.

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Impairment of financial assets

There are a number of significant risks and uncertainties inherent in the process of monitoring investments and determining if impairment exists. These risks and uncertainties include the risk that the Groups assessment of an issuers ability to meet all of its contractual obligations will change based on changes in the credit characteristics of that issuer and the risk that the economic outlook will be worse than expected or have more of an impact on the issuer than anticipated. Any of these situations could result in a charge against the income statement in a future period to the extent of the impairment charge recorded.

Debt securities

Housing related ABS securities, CMBS and RMBS are monitored and reviewed on a monthly basis with detailed modeling completed on each portfolio quarterly. Model output is generated under a base and several stress-case scenarios. Housing related ABS, CMBS and RMBS asset specialists utilize modeling software to perform a loan-by-loan, bottom-up approach to modeling. The Housing related ABS models incorporate market estimates on the property market, borrowing characteristics, propensity of a borrower to default or prepay and the overall security structure. The CMBS models incorporate market estimates on the property market, capital markets, property cash flows and loan structure. The RMBS models incorporate external loan-level analytics to identify the riskiest securities. Once the entire pool is modelled, the results are analyzed by internal asset specialists to determine whether or not a particular tranche or holding is at risk for not collecting all contractual cash flows taking into account the seniority and other terms of the tranches held. AEGON impaired its particular tranche to fair value where it would not be able to receive all contractual cash flows.

In addition, at least quarterly, AEGON reviews all housing related ABS, CMBS and RMBS in relation to both severity and duration of unrealized losses. Reviews include a realized loss analysis and analysis where the remaining exposure to the issuer is in a material unrealized loss position. Housing related ABS, CMBS and RMBS noted on exception reports are specifically addressed by research and credit analysts who evaluate the unrealized losses based upon current market conditions, changes in credit spreads specific to the asset class, fundamentals related to the issuer and, if applicable, the available protection of the monoline wrapper. AEGON impairs a particular tranche to fair value where it would not be able to receive all contractual cash flows. The impairment analysis is therefore based on a combination of models and analyst reviews of market events on individual securities.

As at the reporting date, AEGON performed stress testing on each security within its subprime mortgage portfolio. The stress testing revealed a significant reduction in the level of protection provided by the subordination for all fixed rate and senior floating rate mortgage products. Factors included in the analysis depend upon the type of collateral but for subprime mortgages they include delinquencies, prepayment assumptions, the percentage of borrowers with mortgage insurance, the percentage of borrowers in states more at risk for declining home values (Florida, California, etc.) and credit enhancements.

More detailed cash flow modeling was performed on issuances identified through stress testing as being most at risk for payment interruption, such as issuances with a disproportionate number of borrowers from states experiencing significant declines in home values. Key assumptions used in the models are projected defaults, loss severities and prepayments. Each of these key assumptions varies greatly based on the significantly diverse characteristics of the current collateral pool for each security. Loan-to-value, loan size and borrower credit history are some of the key characteristics used to determine the level of assumption that is utilized. Defaults were estimated by identifying the loans that are in various delinquency buckets and defaulting a certain percentage of them over the near-term and long-term. Assumed defaults on delinquent loans are dependent on the specific securitys collateral attributes and historical performance. Loss severity assumptions were determined by observing historical rates from broader market data, while being adjusted for specific pool performance, collateral type, mortgage insurance and estimated loan modifications. Prepayments were estimated by examining historical averages of prepayment activity on the underlying collateral. Once the entire pool is modelled, the results are analyzed by the internal asset specialist to determine whether or not particular tranches or holdings are at risk for not collecting all contractual cash flows taking into account the seniority and other terms of the tranches held. AEGON impaired its particular tranche to fair value where it would not be able to receive all contractual cash flows.

Shares

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Goodwill

Valuation of defined benefit plans

Recognition of deferred tax assets

Valuation of share appreciation rights and share options

Recognition of provisions

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4 FINANCIAL AND INSURANCE RISKS

General

1 Please refer to note 3 for a description of the critical accounting estimates and judgments.

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long-term expectations. Consequently, the different measurement bases for assets and liabilities lead to increased volatility in IFRS net income and shareholders equity. AEGON has classified a significant part of its investment portfolio as available for sale, which is one of the main reasons why the economic shocks tested have a different impact on net income than on shareholders equity. Unrealized gains and losses on these assets are not recognized in the income statement but are booked directly to the revaluation reserves in shareholders equity, unless impaired. As a result, economic sensitivities predominantly impact shareholders equity but leave net income unaffected. The effect of movements of the revaluation reserve on capitalization ratios and capital adequacy are minimal. AEGONs target ratio for the composition of its capital base is based on shareholders equity excluding the revaluation reserve.

Currency exchange rate risk

Information on AEGONs 3-year historical net income / (loss) and shareholders equity in functional currency are shown in the table below:


Net income / (loss)
AEGON Americas (in USD)	1,494	697		(2,022	)
AEGON The Netherlands (in EUR)	711	241		94
United Kingdom (in GBP)	72	8		84
New Markets (in EUR)	91	(289	)	(34	)
Equity in functional currency
AEGON Americas (in USD)	21,335	17,586		10,617
AEGON The Netherlands (in EUR)	4,080	3,544		2,954
United Kingdom (in GBP)	2,469	2,168		1,200
New Markets (in EUR)	1,853	1,778		2,008

The exchange rates for US dollar and UK pound per euro for each of the last five year-ends are set forth in the table below:

Closing rates — USD	1.34	1.44	1.39	1.47	1.32
GBP	0.86	0.89	0.95	0.73	0.67

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AEGON Group companies foreign currency exposure from monetary assets and liabilities denominated in foreign currencies is not material.

Sensitivity analysis of net income and shareholders equity to translation risk

Movement of markets 1
2010
Increase by 15% of non-euro currencies relative to the euro	166		2,620
Decrease by 15% of non-euro currencies relative to the euro	(166	)	(2,620	)
2009
Increase by 15% of non-euro currencies relative to the euro	78		2,009
Decrease by 15% of non-euro currencies relative to the euro	(78	)	(2,009	)

1 The effect of currency exchange movements is reflected as a one-time shift up or down in the value of the non-euro currencies relative to the euro on December 31.

Interest rate risk

In periods of rapidly increasing interest rates, policy loans, surrenders and withdrawals may and usually do increase. Premiums in flexible premium policies may decrease as policyholders seek investments with higher perceived returns. This activity may result in cash payments by AEGON requiring the sale of invested assets at a time when the prices of those assets are adversely affected by the increase in market interest rates; this may result in realized investment losses. These cash payments to policyholders result in a decrease in total invested assets and a decrease in net income. Among other things, early withdrawals may also require accelerated amortization of DPAC, which in turn reduces net income.

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The table that follows shows interest rates at the end of each of the last five years.

3-month US LIBOR	0.30 %	0.25 %	1.42 %	4.70 %	5.36 %
3-month EURIBOR	1.01 %	0.70 %	2.89 %	4.69 %	3.73 %
10-year US Treasury	3.29 %	3.83 %	2.22 %	4.03 %	4.70 %
10-year Dutch government	3.15 %	3.56 %	3.54 %	4.32 %	3.97 %

Parallel Movement of Yield Curve
2010
Shift up 100 basis points	(77	)	(3,529	)
Shift down 100 basis points	(142	)	3,432
2009
Shift up 100 basis points	(270	)	(3,820	)
Shift down 100 basis points	(111	)	3,463

Credit risk

The table that follows shows the Groups maximum gross credit exposure from investments (credit protection not taken into account) in general account financial assets, as well as general account derivatives and reinsurance assets. Please refer to note 48 and note 49 for further information on capital commitments and contingencies and on collateral given, which may expose the Group to credit risk.

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General account exposure	Exposure 2010	Exposure 2009
Shares 1	2,376	2,096
Debt securities carried at fair value	96,725	91,398
Debt securities carried at amortized cost	139	70
Money market and other short-term investments carried at fair value	10,800	10,064
Mortgage loans carried at amortized cost	23,781	21,525
Private loans carried at amortized cost	829	760
Other loans carried at amortized cost	3,093	3,283
Other financial assets carried at fair value	2,661	2,430
Derivatives with positive values	5,722	4,428
Reinsurance assets	5,489	4,953
At December 31	151,615	141,007

1 Further information on equity risk is provided in section equity market and other investment risk.

AEGON has entered into free-standing credit derivative transactions (Single Tranche Synthetic CDOs and Single Name Credit Default Swaps - CDSs). The positions outstanding at the end of the year were:

CDOs and CDSs	Notional	Fair value		Notional	Fair value
Synthetic CDOs	78			80	(6	)
CDSs	3,306	(6	)	989	(11	)

15%-30% tranche of a bespoke CDO (EUR 957 million notional) maturing 6/20/2013

30%-60% tranche of the CDX.IG.6 index (EUR 766 million notional) maturing 6/20/2016

30%-60% tranche of the CDX.IG.7 index (EUR 287 million notional) maturing 12/20/2016

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instruments to be posted. Nearly all securities received as collateral are US Treasuries or US Agency bonds. In 2009 and 2010 AEGON did not take possession of collateral or call on other credit enhancements. The credit risk associated with financial assets subject to a master netting agreement is eliminated only to the extent that financial liabilities due to the same counterparty will be settled after the assets are realized.

At December 31, 2010, there were two violations of the Credit Name Limit Policy at the group level, both of which have received exemption from GRCC.

AEGON Group level long-term counterparty exposure limits at the end of 2010 are as follows:

In million EUR	Group Limit
AAA	900
AA	900
A	600
BBB	400
BB	200
B	125
CCC or lower	50

Credit rating

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| Credit rating general account investments excluding
reinsurance assets — Amort cost | Fair value | Amort cost | Fair value | Amort cost | Fair value | Amort cost | Fair value | Amort cost | Fair value | |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Sovereign exposure | | 4,554 | 92 | 9,339 | | 1,635 | | 56 | 92 | 15,584 |
| AAA | 666 | 13,893 | 289 | 2,633 | | 355 | | 186 | 955 | 17,361 |
| AA | 3,597 | 8,818 | 466 | 1,650 | | 1,435 | 33 | 559 | 4,096 | 12,459 |
| A | 3,388 | 25,707 | 304 | 3,416 | | 3,812 | 50 | 624 | 3,742 | 33,562 |
| BBB | 726 | 19,602 | 50 | 1,149 | | 1,717 | 39 | 511 | 815 | 22,979 |
| BB | 396 | 2,576 | 38 | 228 | | 162 | 33 | 16 | 467 | 2,982 |
| B | 7 | 1,284 | 11 | 50 | | 27 | 6 | 4 | 24 | 1,365 |
| CCC or lower | 25 | 673 | | 22 | | | | 3 | 25 | 698 |
| Assets not rated | 2,180 | 4,075 | 14,126 | 5,137 | 9 | 61 | 478 | 83 | 16,793 | 9,585 |
| Total | 10,985 | 81,182 | 15,376 | 23,624 | 9 | 9,204 | 639 | 2,042 | 27,009 | 116,575 |
| Past due and / or impaired assets | 427 | 1,309 | 254 | 343 | | 56 | 153 | | 834 | 1,708 |
| At December 31 | 11,412 | 82,491 | 15,630 | 23,967 | 9 | 9,260 | 792 | 2,042 | 27,843 | 118,283 |

1 Includes investments of Holding and other activities.

Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value	Amort cost	Fair value
Sovereign exposure		4,719	240	8,851		610		291	240	15,519
AAA	742	14,937	276	3,674		349		151	1,018	19,733
AA	3,587	6,032	405	2,649		1,055	8	201	4,000	9,934
A	3,858	20,578	390	3,058		3,756	49	595	4,297	27,987
BBB	918	18,370	1	1,392		1,785	211	744	1,130	22,291
BB	234	2,769	37	471		183	21	12	292	3,435
B	104	1,168	14	200		24	10	3	128	1,395
CCC or lower	56	947	2	62		24		8	58	1,041
Assets not rated	2,066	3,944	11,365	3,707	11	53	241	44	13,683	8,005
Total	11,565	73,464	12,730	24,064	11	7,839	540	2,049	24,846	109,340
Past due and / or impaired assets	413	715	245	286		67	135	5	793	1,073
At December 31	11,978	74,179	12,975	24,350	11	7,906	675	2,054	25,639	110,413

1 Includes investments of Holding and other activities.

The following table shows the credit quality of the gross balance sheet positions for general account reinsurance assets specifically:

AAA	10	214
AA	3,565	3,455
A	1,282	638
Below A	16	156
Not rated	616	490
At December 31	5,489	4,953

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Credit risk concentration

The tables that follow present specific credit risk concentration information for general account financial assets.

Credit risk concentrations debt securities and money market investments — ABSs Collateralized Bond Obligations (CBOs)	692	754			1,446	43
ABSs Housing related	1,457		433	185	2,075	254
ABSs Credit cards	2,123	134			2,257
ABSs Other	1,983	178	897	19	3,077	78
Residential mortgage backed securities	4,129	1,362		1	5,492	703
Commercial mortgage backed securities	6,725	3	371	2	7,101	6
Financial - Banking	5,872	3,312	1,421	350	11,244	76
Financial - Other	14,762	375	1,163	125	16,429	42
Industrial	27,240	1,995	2,092	197	31,524	57
Utility	5,856	360	1,092	115	7,423	11
Sovereign exposure	6,749	10,032	1,729	1,086	19,596	1
At December 31	77,588	18,505	9,198	2,080	107,664	1,271

1 Includes investments of Holding and other activities.

Credit risk concentrations mortgages — Agricultural	387			387	87
Apartment	1,640			1,640	67
Industrial	1,500			1,500	106
Office	3,398	37		3,435	63
Retail	1,907	25		1,932	78
Other commercial	373	7		380	24
Residential	60	14,076	371	14,507	399
At December 31	9,265	14,145	371	23,781	824

1 Includes investments of Holding and other activities.

Credit risk concentrations debt securities and money market investments — ABSs Collateralized Bond Obligations (CBOs)	595	655			1,250	28
ABSs Housing related	1,341		219	60	1,620	85
ABSs Credit cards	2,615	374			2,989
ABSs Other	2,075	237	793		3,105	15
Residential mortgage backed securities	3,581	1,641	15	2	5,239	236
Commercial mortgage backed securities	5,514	22	314	125	5,975	9
Financial - Banking	5,679	3,668	1,491	411	11,871	93
Financial - Other	12,078	455	1,077	103	13,713	93
Industrial	24,324	2,077	2,161	184	28,746	117
Utility	5,259	387	1,100	74	6,820	9
Sovereign exposure	6,515	10,868	682	1,090	20,203	4
At December 31	69,576	20,384	7,852	2,049	101,531	689

1 Includes investments of Holding and other activities.

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Credit risk concentrations mortgages — Agricultural	498	25		523	136
Apartment	1,731			1,731	55
Industrial	1,789			1,789	89
Office	3,728	48		3,776	93
Retail	1,756	19		1,775	34
Other commercial	402	33		435	6
Residential	65	11,157	274	11,496	371
At December 31	9,969	11,282	274	21,525	784

1 Includes investments of Holding and other activities.

Additional information on credit concentration in certain sectors

Government bond investments

Amortized cost	Fair value	Amortized cost	Fair value
Portugal	33	32	56	58
Italy	114	112	138	143
Ireland	37	32	135	138
Greece	58	45	94	92
Spain	1,008	904	1,769	1,784
At December 31	1,250	1,125	2,192	2,215

AEGON Americas Exposure 1 — ABSs Housing related	1,457	1,341
Residential mortgage backed securities (RMBS)	4,129	3,581
Commercial mortgage backed securities (CMBS)	6,725	5,514
1 Exposures include past due and impaired assets.

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The fair values of these instruments were determined as follows:

ABSs Housing related	1,294	163	1,457
RMBS	3,430	699	4,129
CMBS	6,575	150	6,725
	Level II	Level III	Total 2009
ABSs Housing related	1,125	216	1,341
RMBS	2,429	1,152	3,581
CMBS	5,350	164	5,514

Housing related ABS

ABS Subprime mortgage exposure

The following table provides the amortized costs of the ABS subprime mortgage exposure by quality and vintage. Disclosure of ratings follows a hierarchy of S&P, Moodys, Fitch, internal and NAIC.

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AAA	AA	A	BBB	< BBB	Total	Of which insured
Pre-2005	283	33	12	6	31	365	60
2005	91	33	20		3	147
2006	14			7	51	72	11
2007	27	100		2	63	192	100
2008		18				18	18
Total subprime mortgages - Fixed rate	415	184	32	15	148	794	189
Pre-2005	17	4		1	40	62	31
2005	54	38		20	13	125
2006	7	45		3	72	127	11
2007	4	17		6	99	126	20
2008		15				15	15
Total subprime mortgages - Floating rate	82	119		30	224	455	77
Pre-2005	41	4	7	24	10	86	42
2005				25	10	35	35
2006		1	10		60	71	71
2007		4			165	169	169
Total second lien mortgages 1	41	9	17	49	245	361	317
At December 31, 2010	538	312	49	94	617	1,610	583

1 Second lien collateral primarily composed of loans to prime and Alt-A borrowers.

Comparative information on subprime ABS mortgage exposure by quality and vintage2009 figures:

| AAA | AA | A | BBB | < BBB | Total | Of
which insured | |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Pre-2005 | 314 | 36 | 9 | | 42 | 401 | 82 |
| 2005 | 118 | 8 | 19 | | 3 | 148 | |
| 2006 | 15 | | | 7 | 69 | 91 | 17 |
| 2007 | 124 | | | 2 | 85 | 211 | 96 |
| 2008 | 17 | | | | | 17 | 17 |
| Total subprime mortgages - Fixed rate | 588 | 44 | 28 | 9 | 199 | 868 | 212 |
| Pre-2005 | 17 | 19 | 2 | 13 | 17 | 68 | 30 |
| 2005 | 60 | 40 | | 19 | 13 | 132 | |
| 2006 | 11 | 46 | | 3 | 87 | 147 | |
| 2007 | 14 | 15 | | | 126 | 155 | 17 |
| 2008 | 16 | | | | | 16 | 16 |
| Total subprime mortgages - Floating rate | 118 | 120 | 2 | 35 | 243 | 518 | 63 |
| Pre-2005 | 51 | 8 | 8 | 27 | 8 | 102 | 47 |
| 2005 | | | | 27 | 13 | 40 | 40 |
| 2006 | | 4 | 9 | 8 | 51 | 72 | 72 |
| 2007 | 6 | | | | 199 | 205 | 204 |
| Total second lien mortgages 1 | 57 | 12 | 17 | 62 | 271 | 419 | 363 |
| At December 31, 2009 | 763 | 176 | 47 | 106 | 713 | 1,805 | 638 |

1 Second lien collateral primarily composed of loans to prime and Alt-A borrowers.

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Residential mortgage backed securities

GSE guaranteed	1,859					1,859	1,884
Prime Jumbo	122	22	120	13	177	454	418
Alt-A	71	12		27	619	729	701
Negative Amortization Mortgages	171	49	43	66	865	1,194	821
Reverse mortgage floaters	103			239		342	297
At December 31, 2010	2,326	83	163	345	1,661	4,578	4,121
Of which insured				1	10	11	11

GSE guaranteed		1,859			1,859	1,884
Prime Jumbo	196	230	19	9	454	418
Alt-A	493	233	2	1	729	701
Negative Amortization Mortgages	1,140	24	7	23	1,194	821
Reverse mortgage floaters		342			342	297
At December 31, 2010	1,829	2,688	28	33	4,578	4,121
Of which insured		1		10	11	11

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GSE guaranteed	1,464					1,464	1,487
Prime Jumbo	281	16	10	6	203	516	404
Alt-A	151	12	17		682	862	667
Negative amortization floaters	283	44	62	91	882	1,362	722
Reverse mortgage floaters	350					350	292
At December 31, 2009	2,529	72	89	97	1,767	4,554	3,572
Of which insured			13	1	30	44	8
	SSNR 1	SNR 2	MEZZ 3	SSUP 4	Total amortized cost	Total fair value
GSE guaranteed			1,464			1,464	1,487
Prime Jumbo		222	256	21	17	516	404
Alt-A		586	272	3	1	862	667
Negative amortization floaters		1,273	26	7	56	1,362	722
Reverse mortgage floaters			350			350	292
At December 31, 2009		2,081	2,368	31	74	4,554	3,572
Of which insured			1		43	44	8

1 SSNR super-senior

2 SNR senior

3 MEZZ mezzanine

4 SSUP senior support

Alt-A mortgage exposure

Rating	2010 — Amortized cost %	Amortized cost	%
AAA	71	9.7 %	151	17.5 %
AA	12	1.7 %	12	1.4 %
A			17	2.0 %
BBB	27	3.7 %
<BBB	619	84.9 %	682	79.1 %
At December 31	729	100.0 %	862	100.0 %

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Vintage	2010 — Amortized cost %	Amortized cost	%
Prior 2005	76	10.4 %	69	8.0 %
2005	108	14.8 %	131	15.2 %
2006	163	22.4 %	187	21.7 %
2007	265	36.4 %	324	37.6 %
2008	117	16.0 %	151	17.5 %
At December 31	729	100.0 %	862	100.0 %

Negative Amortization (Option ARMs) Mortgage Exposure

Rating	Amortized cost %	Amortized cost	%
AAA	171	14.3 %	283	20.8 %
AA	49	4.1 %	44	3.2 %
A	43	3.6 %	62	4.6 %
BBB	66	5.5 %	91	6.7 %
<BBB	865	72.5 %	882	64.7 %
At December 31	1,194	100.0 %	1,362	100.0 %
	2010		2009
Vintage	Amortized cost %	Amortized cost	%
Prior 2005	33	2.8 %	37	2.7 %
2005	381	31.9 %	427	31.4 %
2006	466	39.0 %	538	39.5 %
2007	289	24.2 %	319	23.4 %
2008	25	2.1 %	41	3.0 %
At December 31	1,194	100.0 %	1,362	100.0 %

Commercial mortgage backed securities

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advancements in the availability of financing for commercial real estate, as evidenced by the gradual reopening of the CMBS markets, the lending market remains limited as lenders continue to be more conservative with underwriting standards. Moreover, property transactions have increased but still remain low relative to historical standards. While liquidity has improved within the CMBS market, a broad re-pricing of risk has kept credit spreads across the subordinate CMBS tranches at wide levels.

CMBS exposure by quality	AAA	AA	A	BBB	< BBB	Total amortized cost	Total fair value
CMBS	5,068	637	583	152	169	6,609	6,618
CMBS and CRE CDOs	30	20	35	15	47	147	82
At December 31, 2010	5,098	657	618	167	216	6,756	6,700
CMBS exposure by quality	AAA	AA	A	BBB	< BBB	Total amortized cost	Total fair value
CMBS	4,520	681	477	306	219	6,203	5,418
CMBS and CRE CDOs	72	48	13	24		157	64
At December 31, 2009	4,592	729	490	330	219	6,360	5,482

AEGON USA ABS - Non-housing Exposure

Credit cards	1,145	97	249	504	10	2,005	2,044
Autos	395	77			93	565	574
Small business loans	180	120	14	62	60	436	335
CDOs backed by ABS, Corp. Bonds, Bank loans	314	377	16	19	40	766	691
Other ABS	508	156	170	76	237	1,147	1,071
At December 31, 2010	2,542	827	449	661	440	4,919	4,715
AAA	AA	A	BBB	< BBB	Total amortized cost	Total fair value
Credit cards	1,227	382	355	609	14	2,587	2,548
Autos	304	87	106	41	188	726	725
Small business loans	414	9	11	31		465	322
CDOs backed by ABS, Corp. Bonds, Bank loans	413	208	42	19	37	719	596
Other ABS	551	124	299	187	54	1,215	1,025
At December 31, 2009	2,909	810	813	887	293	5,712	5,216

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The fair values of AEGON USAs ABS - non-housing instruments were determined as follows:

ABSs non-housing	3,324	1,391	4,715
	Level II	Level III	Total 2009
ABSs non-housing	3,948	1,268	5,216

Small business loans

ABS - CDOs

Other ABS

Financial

Financial Banking

Exposure to capital securities in the banking sector

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cumulative deferrable coupon. Capital securities categorized as Upper Tier 2 are also issued by non-US banks but these positions are generally perpetual where the deferrable coupon is cumulative.

The follow table highlights AEGONs credit risk to capital securities within the banking sector:

Hybrid	183		38	1	222	196
Trust Preferred	566		50		616	495
Tier 1	480	195	490	48	1,213	1,038
Upper Tier 2	673	63	136	7	879	718
At December 31, 2010	1,902	258	714	56	2,930	2,447
Hybrid	228		31	1	260	205
Trust Preferred	575		41		616	462
Tier 1	729	255	600	90	1,674	1,328
Upper Tier 2	667	67	248	7	989	759
At December 31, 2009	2,199	322	920	98	3,539	2,754

Financial - Other

Monoline exposure

The following table breaks down bonds in AEGON USAs portfolio that are insured by monoline insurers. The disclosure by rating follows a hierarchy of S&P, Moodys, Fitch, internal and NAIC.

Bonds insured by monoline insurers	Cost price	Fair value	Cost price	Fair value
AAA	116	114	439	343
AA	354	301	51	45
< AA	912	741	1,171	829
At December 31	1,382	1,156	1,661	1,217

The rating that is provided by the rating agencies on these guaranteed bonds is the higher of the guarantors rating or the rating of the underlying bond itself.

Past due and impaired assets

The tables that follow provide information on past due and individually impaired financial assets for the whole AEGON Group. An asset is past due when a counterparty has failed to make a payment when contractually due. Assets are impaired when an impairment loss has been charged to the income statement relating to this asset. After the impairment loss is reversed in subsequent periods, the asset is no longer considered to be impaired. When the terms and conditions of financial assets have been renegotiated, the terms and conditions of the new agreement apply in determining whether the financial assets are past due. There were renegotiated assets of EUR 13 million that would have been past due or impaired if they had not been

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renegotiated in the reporting year (2009: EUR 13 million). At December 31, 2010 EUR 377 million (2009: EUR 165 million) collateral and other credit enhancements are held related to financial assets that were past due or individually impaired.

AEGONs policy is to pursue realization of the collateral in an orderly manner as and when liquidity permits. AEGON generally does not use the non-cash collateral for its own operations.

Past due but not impaired assets	0-6 months	6-12 months	> 1 year	Total	0-6 months	6-12 months	> 1 year	Total
Debt securities - carried at fair value	73	57	15	145	19		1	20
Mortgage loans	120	50	19	189	77	11	77	165
Other loans	1		1	2
Accrued Interest			1	1	2			2
At December 31	194	107	36	337	98	11	78	187

Impaired financial assets — Shares	402	344
Debt securities carried at fair value	1,126	669
Mortgage loans	635	619
Other loans	7	8
Other financial assets carried at fair value	36	41
At December 31	2,206	1,681

Equity, real estate and non-fixed income exposure

The general account equity, real estate and other non-fixed-income portfolio of AEGON is as follows:

Equity, real estate and non-fixed income exposure — Equity funds	844	419		59			1,322
Common shares 1	370	335	62	12	(3	)	776
Preferred shares	105	14					119
Investments in real estate	729	2,055					2,784
Hedge funds	617	127					744
Other alternative investments	1,458						1,458
Other financial assets	522	90		6			618
At December 31	4,645	3,040	62	77	(3	)	7,821

1 Common shares in Holdings and Other activities reflect the elimination of treasury shares in the general account.

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Equity funds	854	288		46			1,188
Common shares 1	367	282	54	3	(3	)	703
Preferred shares	112	14					126
Investments in real estate	496	2,084					2,580
Hedge funds	528	77					605
Other alternative investments	1,372						1,372
Other financial assets	488	40		4			532
At December 31	4,217	2,785	54	53	(3	)	7,106

1 Common shares in Holdings and Other activities reflect the elimination of treasury shares in the general account.

The tables that follow present specific market risk concentration information for general account shares.

Market risk concentrations shares — Communication	40				40
Consumer cyclical	4	17			21	6
Consumer non-cyclical	3	58			61	25
Financials	1,160	203	7	13	1,380	134
Funds		502	55	57	614	148
Industries	37	43		2	82	18
Resources		49			49	15
Services cyclical		16			16	8
Services non-cyclical		14			14	6
Technology	7	33			40	13
Transport	1				1
Other	48	10			58	29
At December 31	1,300	945	62	72	2,376	402

1 Includes investments of Holding and other activities.

Market risk concentrations shares — Communication	32				32
Consumer cyclical	3	12			15	4
Consumer non-cyclical	4	42			46	24
Financials	1,248	105	7	30	1,387	131
Funds		362	47	19	428	117
Industries	15	52		3	70	19
Resources		34			34	10
Services cyclical		15			15	8
Services non-cyclical		12			12	5
Technology	8	28			36	11
Transport	1				1	1
Other	19			1	20	14
At December 31	1,330	662	54	53	2,096	344

1 Includes investments of Holding and other activities.

The table that follows sets forth the closing levels of certain major indices at the end of the last five years.

Year-end — S&P 500	1,258	1,115	903	1,468	1,418
Nasdaq	2,653	2,269	1,577	2,652	2,415
FTSE 100	5,900	5,413	4,434	6,457	6,221
AEX	355	335	247	516	495

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Sensitivity analysis of net income and shareholders equity to equity markets

Immediate change of
2010
Equity increase 10%	55		127
Equity decrease 10%	(100	)	(156	)
Equity increase 20%	90		232
Equity decrease 20%	(214	)	(331	)
2009
Equity increase 10%	93		150
Equity decrease 10%	(92	)	(147	)
Equity increase 20%	175		287
Equity decrease 20%	(201	)	(304	)

Liquidity risk

AEGON holds EUR 29,922 million of general account investments in cash, money market products and sovereign bonds that are readily saleable or redeemable on demand (2009: EUR 28,389 million). The Group expects to meet its obligations, even in a stressed liquidity event, from operating cash flows and the proceeds of maturing assets as well as these highly liquid assets. Further, the Group has access to back up credit facilities, as described in note 23, amounting to EUR 2,563 million which were unused at the end of the reporting period (2009: EUR 2,412 million).

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Maturity analysis gross undiscounted contractual cash flows (for non-derivatives)
2010
Trust pass-through securities		8	34	44	204	290
Borrowings 1	39	1,371	4,494	1,512	4,044	11,460
Investment contracts 2	9,717	2,901	8,624	820	1,659	23,721
Investment contracts for account of policyholders 2	16,516	5,717				22,233
Other financial liabilities	7,918	6,011	1,097	974		16,000
On demand	< 1 yr amount	1 < 5 yrs amount	5 < 10 yrs amount	> 10 yrs amount	Total amount
2009
Trust pass-through securities		8	32	40	197	277
Borrowings 1		2,267	3,149	933	3,641	9,990
Investment contracts 2	9,451	5,466	11,205	1,374	2,369	29,865
Investment contracts for account of policyholders 2	12,791	7,592				20,383
Other financial liabilities	5,123	4,589	152	1,489	491	11,844

1 Borrowings include debentures and other loans, short term deposits, bank overdrafts and commercial paper; refer to note 23 for more details.

2 Excluding investment contracts with discretionary participating features.

Financial liabilities relating to insurance and investment contracts 1

Financial liabilities relating to insurance and investment contracts 1
2010
Insurance contracts		6,171	27,874	22,716	132,102	188,863
Insurance contracts for account of policyholders		5,617	23,853	21,096	72,824	123,390
Investment contracts		5,571	13,580	2,180	5,669	27,000
Investment contracts for account of policyholders	90	5,778	20,447	19,837	83,020	129,172
2009
Insurance contracts		6,169	24,766	20,165	124,647	175,747
Insurance contracts for account of policyholders		5,490	21,821	17,945	70,682	115,938
Investment contracts		8,140	15,425	2,350	5,916	31,831
Investment contracts for account of policyholders	77	3,698	16,464	19,853	79,368	119,460

1 The projected cash benefit payments are based on managements best estimates of the expected gross benefits and expenses partially offset by the expected gross premiums, fees and charges relating to the existing business in force. Estimated cash benefit payments are based on mortality, morbidity and lapse assumptions comparable with AEGONs historical experience, modified for recent observed trends. Actual payment obligations may differ if experience varies from these assumptions. The cash benefit payments are presented on an undiscounted basis and are before deduction of tax and before reinsurance. The liability amount in the consolidated financial statement reflects the discounting for interest as well as adjustments for the timing of other factors as described above. As a result, the sum of the cash benefit payments shown for all years in the table exceeds the corresponding liability amounts included in notes 19, 20 and 22.

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| Maturity analysis (derivatives 1 )
(Contractual cash flows) 2010 | | | | | | | | | | | |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Gross settled | | | | | | | | | | | |
| Cash inflows | | 18,348 | | 14,658 | | 16,355 | | 36,753 | | 86,114 | |
| Cash outflows | | (18,298 | ) | (14,859 | ) | (16,871 | ) | (37,040 | ) | (87,068 | ) |
| Net settled | | | | | | | | | | | |
| Cash inflows | | 450 | | 1,252 | | 1,610 | | 5,999 | | 9,311 | |
| Cash outflows | | (645 | ) | (1,280 | ) | (1,475 | ) | (5,102 | ) | (8,502 | ) |

| Maturity analysis (derivatives 1 )
(Contractual cash flows) 2009 | | | | | | | | | | | |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Gross settled | | | | | | | | | | | |
| Cash inflows | | 15,805 | | 20,208 | | 18,926 | | 38,119 | | 93,058 | |
| Cash outflows | | (15,906 | ) | (20,791 | ) | (20,035 | ) | (38,933 | ) | (95,665 | ) |
| Net settled | | | | | | | | | | | |
| Cash inflows | | 545 | | 1,640 | | 1,633 | | 5,750 | | 9,568 | |
| Cash outflows | | (625 | ) | (1,731 | ) | (1,697 | ) | (4,970 | ) | (9,023 | ) |

Underwriting risk

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Sensitivity analysis of net income and shareholders equity to changes in various underwriting risks

Estimated approximate effect — On shareholders equity		On net income		On shareholders equity		On net income
20% increase in lapse rates	(47	)	(46	)	(30	)	(29	)
20% decrease in lapse rates	46		44		26		25
10% increase in mortality rates	(90	)	(90	)	(102	)	(102	)
10% decrease in mortality rates	92		91		104		103
10% increase in morbidity rates	(75	)	(75	)	(67	)	(67	)
10% decrease in morbidity rates	74		74		66		66

A change in actual experience with mortality or morbidity rates may not lead to a change in the assumptions underlying the measurement of the insurance liabilities as management may recognize that the change is temporary. Life insurers are also exposed to longevity risk. Increased life expectation above our assumed life expectation at the time of underwriting negatively impacts our results. Refer to note 2.19 for a discussion on how longevity assumptions are accounted for.

On March 1, 2011 the European Court of Justice (ECJ) delivered a judgment in the Test Achats case which relates to the ability of an insurance company to use gender as a rating factor when pricing risk. The ECJ has ruled that using gender as a rating factor when pricing risk is invalid. However, the ECJ has granted a transitional period for relief for implementation. The effect of this is that, as from December 21, 2012, it will be unlawful to use gender-related factors for determining premiums and benefits under insurance policies. Currently AEGON uses gender as a risk factor pricing for both general and life insurance policies. AEGON will consider the impact the judgment of the ECJ on its insurance business.

Other risks

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5 Segment information

Income statement Underlying earnings	Americas
2010
Underlying earnings before tax	1,598		385		72		200		(283	)			1,972		(9	)	1,963
Fair value items	(24	)	361		(9	)	(10	)	(97	)			221				221
Realized gains / (losses) on investments	380		155		14		13		96				658		(2	)	656
Impairment charges	(464	)	(17	)	(39	)	(22	)					(542	)			(542	)
Impairment reversals	81		6		3								90				90
Other income / (charges)	(306	)	38		48		(56	)	(34	)	1		(309	)			(309	)
Run-off businesses	(165	)											(165	)			(165	)
Income / (loss) before tax	1,100		928		89		125		(318	)	1		1,925		(11	)	1,914
Income tax (expense) / benefit	31		(217	)	(5	)	(34	)	60				(165	)	11		(154	)
Net income / (loss)	1,131		711		84		91		(258	)	1		1,760				1,760
Inter-segment underlying earnings	(154	)	(51	)	(67	)	248		24
Revenues
2010
Life insurance gross premiums	6,877		3,185		7,425		1,306						18,793		(427	)	18,366
Accident and health insurance	1,850		201				72						2,123		(2	)	2,121
General insurance			451				159						610				610
Total gross premiums	8,727		3,837		7,425		1,537						21,526		(429	)	21,097
Investment income	4,073		2,161		2,340		234		305		(279	)	8,834		(72	)	8,762
Fee and commission income	998		348		164		479				(245	)	1,744				1,744
Other revenues	1						4		1				6		(1	)	5
Total revenues	13,799		6,346		9,929		2,254		306		(524	)	32,110		(502	)	31,608
Inter-segment revenues			1		3		246		274
Income statement Underlying earnings	Americas	The Netherlands		United Kingdom		New Markets		Holding and other activities		Elimi- nations		Total		Associates elimi- nations		Total IFRS based
2009
Underlying earnings before tax	817		398		52		170		(252	)			1,185		(12	)	1,173
Fair value items	(87	)	(374	)	28		3		(114	)			(544	)			(544	)
Realized gains / (losses) on investments	63		351		79		5		20				518		(1	)	517
Impairment charges	(1,065	)	(132	)	(184	)	(27	)	(5	)			(1,413	)	3		(1,410	)
Impairment reversals	115		21										136				136
Other income / (charges)	(3	)			67		(387	)					(323	)			(323	)
Run-off businesses	(13	)											(13	)			(13	)
Income / (loss) before tax	(173	)	264		42		(236	)	(351	)			(454	)	(10	)	(464	)
Income tax (expense) / benefit	669		(23	)	(33	)	(53	)	98				658		10		668
Net income / (loss)	496		241		9		(289	)	(253	)			204				204
Inter-segment underlying earnings	(19	)	(11	)	3		(5	)	32

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Revenues	Americas
2009
Life insurance gross premiums	5,961		3,066		7,014		1,284						17,325		(423	)	16,902
Accident and health insurance	1,689		206				68						1,963				1,963
General insurance			457				151						608				608
Total gross premiums	7,650		3,729		7,014		1,503						19,896		(423	)	19,473
Investment income	3,913		2,211		2,296		283		86		(42	)	8,747		(66	)	8,681
Fee and commission income	896		383		174		140						1,593				1,593
Other revenues	2						2		1				5		(1	)	4
Total revenues	12,461		6,323		9,484		1,928		87		(42	)	30,241		(490	)	29,751
Inter-segment revenues	1		2		2				37
Income statement Underlying earnings	Americas	The Netherlands		United Kingdom		New Markets		Holding and other activities		Elimi- nations		Total		Associates elimi- nations		Total IFRS based
2008
Underlying earnings before tax	723		378		148		101		(130	)	18		1,238		(15	)	1,223
Fair value items	(1,748	)	(193	)	(22	)	(24	)	342				(1,645	)			(1,645	)
Realized gains / (losses) on investments	17		48		1		(5	)					61				61
Impairment charges	(812	)	(138	)	(23	)	(76	)	(34	)			(1,083	)	9		(1,074	)
Impairment reversals	36												36				36
Other income / (charges)	4				(17	)	1		(1	)	1		(12	)			(12	)
Run-off businesses	350												350				350
Income / (loss) before tax	(1,430	)	95		87		(3	)	177		19		(1,055	)	(6	)	(1,061	)
Income tax (expense) / benefit	51		(1	)	18		(31	)	(64	)			(27	)	6		(21	)
Net income / (loss)	(1,379	)	94		105		(34	)	113		19		(1,082	)			(1,082	)
Inter-segment underlying earnings	(69	)	(35	)	2		(6	)	108
Revenues
2008
Life insurance gross premiums	5,975		3,204		9,017		1,880						20,076		(277	)	19,799
Accident and health insurance	1,713		210				71						1,994				1,994
General insurance			458				158						616				616
Total gross premiums	7,688		3,872		9,017		2,109						22,686		(277	)	22,409
Investment income	4,681		2,387		2,438		425		218		(120	)	10,029		(64	)	9,965
Fee and commission income	938		416		220		129						1,703				1,703
Other revenues	2						3						5				5
Total revenues	13,309		6,675		11,675		2,666		218		(120	)	34,423		(341	)	34,082
Inter-segment revenues	4				2				114

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The Group uses underlying earnings before tax in its segment reporting as an important indicator of its financial performance. The reconciliation of this measure to the income before tax is shown below. AEGON believes that underlying earnings before tax, together with the other information included in this report, provides a meaningful measure for the investing public to evaluate AEGONs business relative to the businesses of its peers.

Underlying earnings before tax		1,963		1,173		1,223
Fair value items		369		(460	)	(1,619	)
Realized gains and (losses) on financial investments	34	564		475		99
Gains and (losses) on investments in real estate	34	135		(179	)	(48	)
Fair value changes on economic hedges for which no hedge accounting is applied	34	(119	)	152		(46	)
Ineffective portion of hedge transactions for which hedge accounting is applied	34	(1	)	(41	)	50
Realized gains and (losses) on repurchased debt	34	18		11
DPAC / VOBA offset	38	(27	)	78		14
Impairment (charges)/reversals	39	(694	)	(1,331	)	(1,072	)
Other income/(charges)	35,36,38,40,41	(129	)	(329	)	(12	)
Run-off businesses		(165	)	(13	)	350
Income/(loss) before tax		1,914		(464	)	(1,061	)

Other selected income statement items
2010
Amortization of deferred expenses, VOBA and future servicing rights	1,061	99		250	100		1,510
Depreciation	41	18		12	15	2	88
Impairment charges/(reversals) on financial assets, excluding receivables	456	11		36	22		525
Impairment charges/(reversals) on non- financial assets and receivables	161	(2	)	1	16		176
2009
Amortization of deferred expenses, VOBA and future servicing rights	1,118	125		232	94		1,569
Depreciation	39	23		14	13	1	90
Impairment charges/(reversals) on financial assets, excluding receivables	1,005	111		183	23	5	1,327
Impairment charges/(reversals) on non- financial assets and receivables	22	15		1			38
2008
Amortization of deferred expenses, VOBA and future servicing rights	999	133		241	184		1,557
Depreciation	38	17		14	14	1	84
Impairment charges/(reversals) on financial assets, excluding receivables	815	138		22	70	34	1,079
Impairment charges/(reversals) on non- financial assets and receivables	38				3		41

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Number of employees
2010
Employees excluding agents	11,358	4,652	4,056	4,026	316	24,408
Agent employees	1,600	470	82	914		3,066
Total	12,958	5,122	4,138	4,940	316	27,474
2009
Employees excluding agents	12,714	4,852	4,759	2,498	267	25,090
Agent employees	1,480	658	92	1,062		3,292
Total	14,194	5,510	4,851	3,560	267	28,382
2008
Employees excluding agents	13,431	5,226	5,068	3,000	254	26,979
Agent employees	1,641	945	121	1,739		4,446
Total	15,072	6,171	5,189	4,739	254	31,425

Summarized assets and liabilities per segment
2010
ASSETS
VOBA and future servicing rights	2,589	135	752	189				3,665
Investments general account	93,645	37,173	9,269	2,811	293	(3	)	143,188
Investments for account of policyholders	59,353	23,058	57,693	6,138		(5	)	146,237
Investments in associates	85	59	9	576	4			733
Deferred expenses	7,806	296	3,327	292				11,721
Other assets	9,936	11,195	2,211	1,222	30,824	(28,629	)	26,759
Total assets	173,414	71,916	73,261	11,228	31,121	(28,637	)	332,303
LIABILITIES
Insurance contracts general account	68,476	20,992	9,026	2,012				100,506
Insurance contracts for account of policyholders	42,792	23,413	8,594	2,851				77,650
Investment contracts general account	16,420	5,986	679	152				23,237
Investment contracts for account of policyholders	16,573		49,642	3,312				69,527
Other liabilities	13,180	17,445	2,449	1,044	7,694	(3,854	)	37,958
Total liabilities	157,441	67,836	70,390	9,371	7,694	(3,854	)	308,878

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2009
ASSETS
VOBA and future servicing rights	2,741	155	757	203				3,856
Investments general account	85,770	36,144	7,917	2,706	1,671	(3	)	134,205
Investments for account of policyholders	49,920	21,749	48,826	5,355		(5	)	125,845
Investments in associates	72	53	8	560	4	(1	)	696
Deferred expenses	7,495	432	3,057	244				11,228
Other assets	9,579	7,589	2,646	899	30,088	(27,997	)	22,804
Total assets	155,577	66,122	63,211	9,967	31,763	(28,006	)	298,634
LIABILITIES
Insurance contracts general account	62,575	20,833	8,422	1,960				93,790
Insurance contracts for account of policyholders	37,092	22,318	7,924	2,426				69,760
Investment contracts general account	20,939	6,237	614	142				27,932
Investment contracts for account of policyholders	12,882	2	41,593	2,944				57,421
Other liabilities	9,876	13,188	2,213	717	12,880	(8,026	)	30,848
Total liabilities	143,364	62,578	60,766	8,189	12,880	(8,026	)	279,751

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Investments
2010
Shares	1,300	945	62	72		(3	)	2,376
Bonds	67,121	18,504	9,198	2,041				96,864
Loans	11,412	15,629	9	653				27,703
Other financial assets	13,083	40		45	293			13,461
Investments in real estate	729	2,055						2,784
Investments general account	93,645	37,173	9,269	2,811	293	(3	)	143,188
Shares		8,087	29,589	3,139		(5	)	40,810
Bonds		14,435	15,768	223				30,426
Separate accounts and investment funds	59,353		7,427	1,309				68,089
Other financial assets		536	3,775	1,467				5,778
Investments in real estate			1,134					1,134
Investments for account of policyholders	59,353	23,058	57,693	6,138		(5	)	146,237
Investments on balance sheet	152,998	60,231	66,962	8,949	293	(8	)	289,425
Off balance sheet investments third parties	86,287	12,353		25,126				123,766
Total revenue generating investments	239,285	72,584	66,962	34,075	293	(8	)	413,191
Investments
Available-for-sale	76,929	19,261	9,177	1,879	4			107,250
Loans	11,412	15,629	9	653				27,703
Held-to-maturity				139				139
Financial assets at fair value through profit or loss	63,928	23,286	56,642	6,278	289	(8	)	150,415
Investments in real estate	729	2,055	1,134					3,918
Total investments on balance sheet	152,998	60,231	66,962	8,949	293	(8	)	289,425
Investments in associates	85	59	9	576	4			733
Other assets	20,331	11,626	6,290	1,703	30,824	(28,629	)	42,145
Consolidated total assets	173,414	71,916	73,261	11,228	31,121	(28,637	)	332,303

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Investments
2009
Shares	1,331	661	53	54		(3	)	2,096
Bonds	60,182	20,384	7,852	2,001	1,049			91,468
Loans	11,978	12,975	11	604				25,568
Other financial assets	11,783	40		48	622			12,493
Investments in real estate	496	2,084						2,580
Investments general account	85,770	36,144	7,916	2,707	1,671	(3	)	134,205
Shares		7,184	24,669	2,750		(5	)	34,598
Bonds		13,777	14,314	212				28,303
Separate accounts and investment funds	49,920		4,772	1,117				55,809
Other financial assets		788	4,023	1,276				6,087
Investments in real estate			1,048					1,048
Investments for account of policyholders	49,920	21,749	48,826	5,355		(5	)	125,845
Investments on balance sheet	135,690	57,893	56,742	8,062	1,671	(8	)	260,050
Off balance sheet investments third parties	77,715	12,968	3,116	8,983				102,782
Total revenue generating investments	213,405	70,861	59,858	17,045	1,671	(8	)	362,832
Investments
Available-for-sale	69,211	20,944	7,819	1,888	1,049			100,911
Loans	11,978	12,975	11	604				25,568
Held-to-maturity				70				70
Financial assets at fair value through profit or loss	54,005	21,890	47,864	5,500	622	(8	)	129,873
Investments in real estate	496	2,084	1,048					3,628
Total investments on balance sheet	135,690	57,893	56,742	8,062	1,671	(8	)	260,050
Investments in associates	72	53	8	560	4	(1	)	696
Other assets	19,815	8,176	6,460	1,346	30,088	(27,997	)	37,888
Consolidated total assets	155,577	66,122	63,210	9,968	31,763	(28,006	)	298,634

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6 Intangible assets

Net book value — At January 1, 2009	720		4,119		522		29		35		5,425
At December 31, 2009	720		3,362		493		18		16		4,609
At December 31, 2010	652		3,221		444		32		10		4,359
Cost
At January 1, 2010	720		6,965		648		210		68		8,611
Additions			1		3		16		1		21
Acquisitions through business combinations					14						14
Capitalized subsequent expenditure							3				3
Disposals							(2	)			(2	)
Net exchange differences	21		516		38		6		4		585
Other movements	3						5				8
At December 31, 2010	744		7,482		703		238		73		9,240
Accumulated amortization, depreciation and impairment losses
At January 1, 2010			3,603		155		192		52		4,002
Amortization / depreciation through income statement			185		19		9		3		216
Shadow accounting adjustments			187								187
Impairment losses	93				77				4		174
Net exchange differences	(1	)	286		8		5		4		302
At December 31, 2010	92		4,261		259		206		63		4,881
Cost
At January 1, 2009	720		6,996		650		207		69		8,642
Additions			4				7				11
Acquisitions through business combinations	6				8						14
Capitalized subsequent expenditure							2				2
Disposals							(12	)			(12	)
Disposal of a business							(5	)			(5	)
Net exchange differences	(6	)	(35	)	(10	)	11		(1	)	(41	)
At December 31, 2009	720		6,965		648		210		68		8,611
Accumulated amortization, depreciation and impairment losses
At January 1, 2009			2,877		128		178		34		3,217
Amortization / depreciation through income statement			332		26		18		3		379
Shadow accounting adjustments			427								427
Impairment losses					1				15		16
Disposals							(12	)			(12	)
Disposal of a business							(1	)			(1	)
Net exchange differences			(33	)			9				(24	)
At December 31, 2009			3,603		155		192		52		4,002

Amortization and depreciation through the income statement is included in Commissions and expenses. None of the intangible assets have titles that are restricted or have been pledged as security for liabilities.

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Impairments of goodwill and future servicing rights related to the wind-down of small bank Bank Owned Life Insurance /Corporate Owned Life Insurance (BOLI/COLI) business in the Americas and unfavourable pension legislation changes in Hungary.

Of additions to goodwill in 2009 of EUR 6 million, an amount of EUR 3 million, EUR 1 million and EUR 2 million relates to acquisitions in Romania, United States and the Netherlands, respectively. Refer to note 50 for further information on the business combinations entered into by AEGON in 2009 and 2010.

The goodwill balance has been allocated across the cash-generating units which are expected to benefit from the synergies inherent in the goodwill. Goodwill is tested for impairment both annually and in addition, when there are specific indicators of a potential impairment. The recoverable amount is the higher of the value in use and fair value less costs to sell for a cash-generating unit. A geographical summary of the cash-generating units to which the goodwill is allocated is as follows:


Americas
- USA	110	210
New Markets
- Spain	342	336
- Central & Eastern Europe	106	107
Other	94	67
At December 31	652	720

Goodwill in AEGON USA is allocated to its divisions.

Value in use calculations have been actuarially determined based on business plans covering a period of typically 5 years and pre-tax risk adjusted discount rates. The value in use test in the USA for the Individual savings & retirement cash generating unit (EUR 109 million) assumes business plans covering a period of 5 years further extrapolated to 10 years where the new business levels for years 6-10 assumed a 5% growth rate and pre-tax risk adjusted discount rate of 17% (2009: 17%).

Fair value less costs to sell calculations were estimated based on the appraisal value for the cash-generating units using embedded value principles. Appraisal value represents available net asset value and the shareholders interest in the long-term business plus a multiple of the value of new business. Key assumptions used for the calculation were pre-tax risk adjusted discount rates of 11% (2009: 11%), future premiums, commissions, inflation, persistency, mortality, morbidity and future investment returns.

The operating assumptions used in all the calculations are best estimate assumptions and based on historical data where available. The economic assumptions used in all the calculations are based on observable market data and projections of future trends.

All the cash-generating units tested showed that the recoverable amounts were higher than their carrying values, including goodwill. A reasonably possible change in any key assumption is not expected to cause the carrying value of the cash-generating units to exceed its recoverable amount.

The fair value less cost to sell for our business in AEGON Spain were based on business plans covering a period of 5 years, pre-tax risk adjusted discount rate of 11% and assumptions for future premiums, commissions, inflation, persistency, mortality, morbidity and future investment returns in line with AEGONs European embedded value assumptions.

With the exception of goodwill, all intangible assets have a finite useful life and are amortized accordingly. VOBA and future servicing rights are amortized over the term of the related insurance contracts, which can vary significantly depending on the maturity of the acquired portfolio. The VOBA currently recognized is amortized over an average period of 12 to 16 years, with an average remaining amortization period of 11 years (2009: 11 years). Future servicing rights are amortized over an average period up to 35 years, of which 14 remains at December 31, 2010 (2009: 13 years). Software is generally depreciated over a period of three to five years. At December 31, 2010, the remaining depreciation period was 3 years (2009: 2 years).

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7 Investments

Investments for general account comprise financial assets, excluding derivatives, as well as investments in real estate.

Available-for-sale (AFS)		107,250	100,911
Loans		27,703	25,568
Held-to-maturity (HTM)		139	70
Financial assets at fair value through profit or loss (FVTPL) 1		5,312	5,076
Total financial assets, excluding derivatives	7.1	140,404	131,625
Investments in real estate	7.2	2,784	2,580
Total investments for general account		143,188	134,205

1 Refer to note 47 for a summary of all financial assets and financial liabilities at fair value through profit or loss.

7.1 Financial assets, excluding derivatives


2010
Shares	1,298	1,078			2,376	2,376
Debt securities	94,936	1,789	139		96,864	96,861
Money market and other short-term investments	10,141	659			10,800	10,800
Mortgages				23,781	23,781	24,327
Private loans				829	829	920
Deposits with financial institutions				748	748	748
Policy loans				2,169	2,169	2,169
Receivables out of share lease agreements				25	25	25
Other	875	1,786		151	2,812	2,812
At December 31, 2010	107,250	5,312	139	27,703	140,404	141,038
AFS	FVTPL	HTM	Loans	Total	Fair value
2009
Shares	1,097	999			2,096	2,096
Debt securities	89,716	1,682	70		91,468	91,468
Money market and other short-term investments	9,189	875			10,064	10,064
Mortgages				21,525	21,525	21,208
Private loans				760	760	820
Deposits with financial institutions				1,047	1,047	1,047
Policy loans				2,039	2,039	2,039
Receivables out of share lease agreements				39	39	39
Other	909	1,520		158	2,587	2,587
At December 31, 2009	100,911	5,076	70	25,568	131,625	131,368

Of the debt securities, money market and other short-term investments, mortgages and private loans EUR 16,841 million is current (2009: EUR 23,788 million).

Derecognition

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Measurement

AEGON owns EUR 178 million (2009: EUR 194 million) of shares in the Federal Home Loan Bank that are measured at par, which equals the amortized cost value. The bank has implicit financial support from the United States government. The redemption value of the shares is fixed at par and can only be redeemed by the bank.

Only other insignificant amounts of unquoted equity instruments are measured at cost.

Refer to note 3 for information on the fair value measurement.

Other

Movement on the loan allowance account during the year were as follows:

At January 1	(150	)	(90	)
Addition charged to income statement	(114	)	(132	)
Reversal to income statement	17		20
Amounts written off	66		50
Net exchange differences	(6	)	2
At December 31	(187	)	(150	)

Refer to note 49 for a discussion of collateral received and paid.

7.2 Investments in real estate

At January 1	2,580		2,528
Additions	93		139
Subsequent expenditure capitalized	7		4
Transfers from other headings	223		164
Disposals	(288	)	(58	)
Fair value gains/(losses)	135		(179	)
Net exchange differences	34		(18	)
At December 31	2,784		2,580

In 2010, 88% of the value of AEGONs properties, both for general account and for account of policyholders, were appraised (2009: 89%), of which 91% was performed by independent external appraisers (2009: 92%).

AEGON USA has entered into commercial property leases on its investment property portfolio, consisting of office, retail and industrial buildings. These non-cancellable leases have remaining lease terms up to 20 years. Most leases include a clause to enable upward revision of the rental charge on an annual basis according to either a fixed schedule or prevailing market conditions.

AEGON The Netherlands has entered into long-term residential property leases that can be terminated subject to a short-term notice. Under Dutch law, the maximum annual rent increase on residential property rented in the affordable housing segment is specified by the Dutch national government and equals the annual inflation rate plus a small margin.

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Refer to note 48 for description of non-cancellable lease rights.

Rental income of EUR 100 million (2009: EUR 86 million; 2008: EUR 96 million) is reported as part of investment income in the income statement. EUR 3 million (2009: 7 million; 2008: nil) is attributable to rent on foreclosed real estate. Direct operating expenses (including repairs and maintenance) arising from investment property that generated rental income during the period amounted to EUR 72 million (2009: EUR 65 million; 2008: EUR 53 million). EUR 9 million (2009: EUR 2 million; 2008: EUR 1 million) of direct operating expenses is related to investment property that did not generate rental income during the period.

There are no restrictions on the realizability of investment property or the remittance of income and proceeds of disposal.

Refer to note 48 for a summary of contractual obligations to purchase investment property or for repairs, maintenance or enhancements.

8 Investments for account of policyholders

Investments for account of policyholders comprise financial assets at fair value through profit or loss, excluding derivatives, and investments in real estate.

Shares		40,810	34,598
Debt securities		30,426	28,303
Money market and other short-term investments		2,597	2,925
Deposits with financial institutions		2,630	2,357
Separate accounts and unconsolidated investment funds		68,089	55,809
Other		551	805
Total investments for account of policyholders at fair value through profit or loss, excluding derivatives 1		145,103	124,797
Investments in real estate	8.1	1,134	1,048
Total investments for account of policyholders		146,237	125,845

1 Refer to note 47 for a summary of all financial assets and financial liabilities at fair value through profit or loss.

8.1 Investments in real estate

At January 1	1,048		1,131
Additions	109		77
Subsequent expenditure capitalized	9		12
Disposals	(138	)	(217	)
Fair value gains/(losses)	73		(37	)
Net exchange differences	33		82
At December 31	1,134		1,048

The investment property is fully leased out under operating leases.

Rental income of EUR 73 million (2009: EUR 76 million; 2008: EUR 115 million) is reported as part of investment income in the income statement. There are no restrictions on the realizability of investment property or the remittance of income and proceeds of disposal.

Refer to note 48 for a summary of contractual obligations to purchase investment property or for repairs, maintenance or enhancements.

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9 Derivatives

2010	2009	2010	2009
Derivatives for general account
- Derivatives not designated in a hedge	4,702	3,614	4,383	4,375
- Derivatives designated as fair value hedges	393	340	626	606
- Derivatives designated as cash flow hedges	479	315	393	354
- Net foreign investment hedges	148	159	168	138
	5,722	4,428	5,570	5,473
Derivatives for account of policyholders
- Derivatives not designated in a hedge	529	489	401	243
	529	489	401	243
Total derivatives 1	6,251	4,917	5,971	5,716

1 Refer to note 47 for a summary of all financial assets and financial liabilities at fair value through profit or loss.

Of these derivatives EUR 141 million net asset is current (2009: EUR 77 million net liability).

See note 3 for details on measurement of derivatives.

Use of derivatives

Derivatives not designated in a hedge general account — 2010	2009	2010	2009
Derivatives held as an economic hedge	4,624	3,541	3,261	2,642
Bifurcated embedded derivatives	7	22	1,118	1,671
Other	71	51	4	62
Total	4,702	3,614	4,383	4,375

AEGON utilizes derivative instruments as a part of its asset liability risk management practices. The derivatives held for risk management purposes are classified as economic hedges to the extent that they do not qualify for hedge accounting, or that AEGON has elected not to apply hedge accounting. The economic hedges of certain exposures relate to an existing asset or liability or the future reinvestment risk. In all cases, these are in accordance with internal risk guidelines and are closely monitored for continuing compliance.

Embedded derivatives that are not closely related to the host contracts have been bifurcated and recorded at fair value in the balance sheet. These bifurcated embedded derivatives are embedded in various institutional products, modified coinsurance and unit linked insurance contracts in the form of guarantees for minimum benefits. As a result of movements in financial markets and of anticipated maturities of unit linked insurance contracts in 2010 the market value of the guarantees embedded in the written insurance contracts decreased significantly. Please refer to note 45 for more disclosures about these guarantees.

Certain derivatives are used to add risk by selling protection in the form of single name credit default swaps and tranches of synthetic collateralized debt and commodity obligations. Another strategy used is to synthetically replicate corporate credit exposures with credit derivatives. This involves the purchase of high quality low risk assets and the sale of credit derivatives. The program is designed to purchase asset positions that are already subject to review by management, but may not be available under the same terms and conditions in the cash bond market. AEGON holds financial derivatives for trading purposes.

Furthermore, synthetic Guaranteed Investment Contracts (GICs), liquidity agreements and principal protection agreements have been sold by AEGON to earn a fee.

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Derivative instruments designated as fair value hedges

AEGON has entered into interest rate swap agreements that effectively convert certain fixed-rate assets and liabilities to a floating-rate basis (generally to six months or less LIBOR). These hedges are used for portfolio management to better match assets to liabilities or to protect the value of the hedged item from interest rate movements. These agreements involve the payment or receipt of fixed-rate interest amounts in exchange for floating-rate interest amounts over the life of the agreement without the exchange of the underlying principal amounts. Some of the arrangements use forward starting swaps to better match the duration of assets and liabilities.

AEGON has entered into cross-currency interest rate swap agreements that effectively convert certain foreign currency fixed-rate and floating-rate assets and liabilities to US dollar floating-rate assets and liabilities. These agreements involve the exchange of the underlying principal amounts.

For the years ended December 31, 2010, 2009 and 2008, AEGON recognized gains and (losses) related to the ineffective portion of designated fair value hedges of EUR (6) million, EUR (31) million and EUR 38 million respectively. No portion of derivatives was excluded when assessing hedge effectiveness.

Derivative instruments designated as cash flow hedges

AEGON has entered primarily into interest rate swap agreements that effectively convert certain variable-rate assets and liabilities to a fixed-rate basis in order to match the cash flows of the assets and liabilities within AEGONs portfolio more closely. These agreements involve the payment or receipt of variable-rate interest amounts in exchange for fixed-rate interest amounts over the life of the agreement without the exchange of the underlying principal amounts. AEGON is hedging its exposure to the variability of future cash flows from the interest rate movements for terms up to 31 years for hedges converting existing floating-rate assets and liabilities to fixed-rate assets.

AEGON uses forward starting interest rate swap agreements to hedge the variability in future cash flows associated with the forecasted purchase of fixed-income assets. These agreements reduce the impact of future interest rate changes on the forecasted transaction. Fair value adjustments for these interest rate swaps are deferred and recorded in equity until the occurrence of the forecasted transaction at which time the interest rate swaps will be terminated. The accumulated gain or loss in equity will be amortized into investment income as the acquired asset affects income. AEGON is hedging its exposure to the variability of future cash flows from interest rate movements for terms up to 22 years. The cash flows from these hedging instruments are expected to affect the profit and loss for approximately the next 41 years. For the year ended December 31, 2010, the contracts for which cash flow hedge accounting was terminated resulted in deferred gains of EUR 57 million that are recognized directly in equity to be reclassified into net income during the period when the cash flows occur of the underlying hedged items. For the same year, none of AEGONs cash flow hedges were discontinued, as it was probable that the original forecasted transactions would occur by the end of the originally specified time period documented at the inception of the hedging relationship.

In addition, AEGON also makes use of cross currency swaps to convert variable or fixed foreign currency cash flows into fixed cash flows in local currencies. The cash flows from these hedging instruments are expected to occur over the next 16 years. These agreements involve the exchange of the underlying principal amounts.

For the year ended December 31, 2010, AEGON recognized a gain of EUR 6 million of hedge ineffectiveness on cash flow hedges. In 2009 and 2008 gains of EUR 10 million and EUR 12 million respectively of hedge ineffectiveness were recorded in the income statement. In 2010 EUR (8) million was released from equity into investment income (2009: EUR (117) million, 2008: EUR 306 million). The amount of deferred gains or losses to be reclassified from equity into net income during the next twelve months is expected to be EUR 10 million.

The periods when the cash flows are expected to occur are as follows:

Cash inflows	496	2,150	1,825	2,133	6,604
Cash outflows	1	1	1	5	8
Net cash flows	495	2,149	1,824	2,128	6,596

Cash inflows	391	1,743	1,779	1,892	5,805
Cash outflows	2	5			7
Net cash flows	389	1,738	1,779	1,892	5,798

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Derivative instruments designated as net foreign investment hedges

AEGON funds its investments in insurance subsidiaries with a mixture of debt and equity. AEGON aims to denominate debt funding in the same currency as the functional currency of the investment. Investments outside the Eurozone, the United States, United Kingdom and Canada are funded in euros. When the debt funding of investments is not in the functional currency of the investment, AEGON uses derivatives to swap the currency exposure of the debt instrument to the appropriate functional currency. This policy will ensure that total capital will reflect currency movements without distorting debt to shareholders equity ratios. AEGON utilizes various financial instruments as designated hedging instruments of its foreign investments. These instruments include long-term and short-term borrowings, short-term debts to credit institutions, cross currency swap contracts and forward foreign exchange contracts.

10 Investments in associates

At January 1	696		595
Additions	23		112
Disposals	(1	)
Share in net income	41		23
Share in changes in associates equity (note 15.5)	(25	)	27
Deferred gains on disposal	1		1
Impairment losses			(6	)
Dividend	(13	)	(53	)
Net exchange difference	11		5
Other			(8	)
At December 31	733		696

All associates are unlisted and are accounted for using the equity method and are considered to be non-current. The investments in associates include interest in insurance companies that are required to maintain a minimum solvency margin based on local directives. Such restrictions can affect the ability of these associates to transfer funds in the form of cash dividends, or repayment of loans or advances, and therefore, there can be no assurance that these restrictions will not become a limitation in the future. There are no unrecognized shares of losses in associates.

Summarized financial information of associates — Assets	12,382	11,070
Liabilities	11,944	10,662
Revenue	2,163	2,050
Net income	41	23

The summarized financial information is based on the Groups relative holding and excludes any goodwill included in the measurement of the investment in associates. Refer to note 51 for a listing of the principal investments in associates and the Groups percentage holding.

11 Reinsurance assets

Assets arising from reinsurance contracts related to: — Life insurance general account	4,530	4,061
Life insurance for account of policyholders	91	157
Non-life insurance	947	881
Investment contracts	12	11
At December 31	5,580	5,110

Amounts due from reinsurers in respect of claims already paid by the Group on the contracts that are reinsured are included in other assets and receivables (refer to note 13).

EUR 19 million of the reinsurance assets are current (2009: EUR 46 million).

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Movements during the year in reinsurance assets relating to life insurance: — At January 1, 2010	4,061		157		4,218
Portfolio transfers and acquisitions	(6	)	(88	)	(94	)
Gross premium and deposits existing and new business	1,010		66		1,076
Unwind of discount / interest credited	223		10		233
Insurance liabilities released	(1,058	)	(56	)	(1,114	)
Changes to valuation of expected future benefits	(34	)			(34	)
Net exchange differences	342		2		344
Other movements	(8	)			(8	)
At December 31, 2010	4,530		91		4,621

At January 1, 2009	3,890		177		4,067
Disposal of a business	(2	)			(2	)
Portfolio transfers and acquisitions	(1	)	(4	)	(5	)
Gross premium and deposits existing and new business	1,169		60		1,229
Unwind of discount / interest credited	209		11		220
Insurance liabilities released	(1,186	)	(92	)	(1,278	)
Changes to valuation of expected future benefits	(29	)	(1	)	(30	)
Net exchange differences	3		6		9
Other movements	8				8
At December 31, 2009	4,061		157		4,218

Movements during the year in reinsurance assets relating to non-life insurance: — At January 1	881		858
Gross premium and deposits existing and new business	224		211
Unwind of discount / interest credited	46		40
Insurance liabilities released	(156	)	(137	)
Changes to valuation of expected future benefits	12		10
Changes in unearned premiums	(117	)	(99	)
Changes in unexpired risks	(2	)	(3	)
Incurred related to current year	77		68
Incurred related to prior years	15		48
Release for claims settled current year	(23	)	(22	)
Release for claims settled prior years	(81	)	(76	)
Change in IBNR	2		9
Net exchange differences	69		(27	)
Other movements			1
At December 31	947		881

12 Deferred expenses and rebates

DPAC for insurance contracts and investment contracts with discretionary participation features	11,340	10,900
Deferred transaction costs for investment management services	380	328
Unamortized interest rate rebates	228	253
At December 31	11,948	11,481
Current	1,197	1,180
Non-current	10,751	10,301

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At January 1, 2010	10,900		328		253
Costs deferred/rebates granted during the year	1,540		72		24
Disposal of group assets	(69	)			(2	)
Amortization through income statement	(1,269	)	(37	)	(47	)
Shadow accounting adjustments	(489	)
Net exchange differences	734		20
Other	(7	)	(3	)
At December 31, 2010	11,340		380		228

At January 1, 2009	12,224		307		263
Costs deferred/rebates granted during the year	1,555		57		37
Disposal of group assets	(297	)	(1	)
Amortization through income statement	(1,190	)	(33	)	(47	)
Shadow accounting adjustments	(1,455	)
Net exchange differences	78		5
Other	(15	)	(7	)
At December 31, 2009	10,900		328		253

13 Other assets and receivables

Real estate held for own use and equipment	13.1	574	548
Receivables	13.2	5,399	4,105
Accrued income	13.3	1,939	2,170
At December 31		7,912	6,823

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13.1 Real estate held for own use and equipment

Net book value — At January 1, 2009	343		6		191		540
At December 31, 2009	332				216		548
At December 31, 2010	333				241		574
Cost
At January 1, 2010	386				519		905
Additions	1				114		115
Capitalized subsequent expenditure	1						1
Disposals	(8	)			(98	)	(106	)
Unrealized gains/(losses) through equity	2						2
Net exchange differences	15				23		38
Other					(6	)	(6	)
At December 31, 2010	397				552		949
Accumulated depreciation and impairment losses
At January 1, 2010	54				303		357
Depreciation through income statement	9				67		76
Disposals	(1	)			(72	)	(73	)
Net exchange differences	2				13		15
At December 31, 2010	64				311		375
Cost
At January 1, 2009	383		6		516		905
Additions	101				99		200
Capitalized subsequent expenditure	2						2
Disposals	(11	)	(6	)	(89	)	(106	)
Disposal on group of assets					(9	)	(9	)
Unrealized gains/(losses) through equity	(1	)					(1	)
Realized gains/(losses) through income statement	1						1
Transfers to investments in real estate	(91	)					(91	)
Net exchange differences	(7	)			2		(5	)
Other	9						9
At December 31, 2009	386				519		905
Accumulated depreciation and impairment losses
At January 1, 2009	40				325		365
Depreciation through income statement	7				61		68
Disposals					(83	)	(83	)
Disposal on group of assets					(2	)	(2	)
Transfers to investments in real estate	(1	)					(1	)
Net exchange differences	(1	)			2		1
Other	9						9
At December 31, 2009	54				303		357

General account real estate held for own use are mainly held by AEGON USA and AEGON The Netherlands, with relatively smaller holdings in Hungary and Spain and are carried at revalued amounts. The carrying value under a historical cost model amounts to EUR 325 million (2009: EUR 297 million).

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5% of the value of the general account real estate held for own use was last revalued in 2010 (2009: 54%), based on market value appraisals by qualified internal and external appraisers. 81% of the appraisals in 2010 were performed by independent external appraisers (2009: 98%).

General account real estate held for own use has not been pledged as security for liabilities, nor are there any restrictions on title. Depreciation expenses are charged in Commissions and expenses in the income statement. The useful lives of buildings range between 40 and 50 years.

Refer to note 48 for a summary of contractual commitments for the acquisition of general account real estate held for own use.

None of the equipment is held for lease (2009: EUR 0 million). Equipment has not been pledged as security for liabilities, nor are there any restrictions on title. Depreciation expenses have been charged in Commissions and expenses in the income statement. Equipment is generally depreciated over a period of three to five years.

13.2 Receivables

Loans to associates	39		38
Finance lease assets	21		31
Receivables from policyholders	1,647		1,551
Receivables from brokers and agents	131		147
Receivables from reinsurers	286		316
Cash outstanding from assets sold	39		48
Trade receivables	418		313
Cash collateral	940		420
Reverse repurchase agreements	923		9
Income tax receivable	120		431
Other	980		963
Provision for doubtful debts	(145	)	(162	)
At December 31	5,399		4,105
Current	5,121		3,830
Non-current	278		275

Carrying amounts disclosed reasonably approximate the fair values at year end.

The movements in the provision for doubtful debts during the year were as follows:

At January 1	(162	)	(142	)
Additions charged to earnings	(8	)	(21	)
Unused amounts reversed through the income statement	6
Used during the year	24
Net exchange differences	(5	)	2
Other			(1	)
At December 31	(145	)	(162	)

13.3 Accrued income

Accrued interest	1,928	2,161
Other	11	9
At December 31	1,939	2,170

EUR 1,932 million of the accrued income is current (2009: EUR 2,166 million).

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14 Cash and cash equivalents

Cash at bank and in hand	1,833	1,361
Short-term deposits	1,285	1,614
Money market investments	1,222	347
Short-term collateral	891	992
At December 31	5,231	4,314

The carrying amounts disclosed reasonably approximate the fair values as at the year end.

EUR 12.7 billion (2009: EUR 8.9 billion) cash collateral is received of which EUR 891 million (2009: EUR 992 million) is included in cash and cash equivalents. This collateral relates to security lending and repurchase agreements and margins on derivatives transactions. A corresponding liability to repay the cash is recognized in other liabilities (note 28). Refer to note 49 for a discussion of collateral received and paid. Investment of cash collateral received is restricted through limitations on credit worthiness, duration, approved investment categories and borrower limits. AEGON earns a share of the spread between the collateral earnings and the rebate paid to the borrower of the securities. Income from security lending programs was approximately EUR 10 million (2009: EUR 16 million; 2008: EUR 47 million).

The weighted effective interest rate on short-term deposits was 0.44% (2009: 0.49%) and these deposits have an average maturity of 4.75 days (2009: 4.27 days).

For the purposes of the cash flow statement, cash and cash equivalents comprise the following:

Cash and cash equivalents	Note	5,231		4,314
Bank overdrafts	23	(57	)	(301	)
Net cash and cash equivalents		5,174		4,013

The majority of cash is not subject to any restrictions. However, the Dutch Central Bank requires AEGON The Netherlands to hold 2% of its assets relating to banking activities in an account with the Dutch Central Bank. This amount on deposit is reassessed on a monthly basis and carries interest at approximately 1.0% (2009: 1.0%). The balance at the end of the year was EUR 111 million (2009: EUR 98 million).

15 Shareholders equity

Issued share capital and reserves attributable to shareholders of AEGON N.V.

Share capital par value	15.1	278		278		251
Share premium	15.2	7,906		7,906		7,096
Total share capital		8,184		8,184		7,347
Retained earnings		9,673		8,246		8,818
Treasury shares	15.3	(252	)	(251	)	(725	)
Total retained earnings		9,421		7,995		8,093
Revaluation reserves	15.4	958		(1,709	)	(7,167	)
Other reserves	15.5	(1,353	)	(2,306	)	(2,218	)
Total shareholders equity		17,210		12,164		6,055

On August 13, 2009 AEGON completed a share issuance raising EUR 1 billion of capital. As part of the issuance 157.8 million ordinary shares with a par value of EUR 0.12 were issued and 32.7 million treasury shares were reissued. The shares were issued at EUR 5.25 per share. Expenses relating to this share issuance amounting to EUR 14 million have been charged to retained earnings. On October 1, 2009 Vereniging AEGON used its right to purchase preferred shares B for an amount of EUR 8.5 million representing 33.9 million shares at par value. After the transaction Vereniging AEGON holds 22.8% of the voting rights in AEGON N.V.

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15.1 Share capital par value

Common shares	208	208	189
Preferred shares A	53	53	53
Preferred shares B	17	17	9
At December 31	278	278	251

Common shares

Authorized share capital	360	360	360
Number of authorized shares (in million)	3,000	3,000	3,000
Par value in cents per share	12	12	12

At January 1, 2008	1,636,545		196
Withdrawal	(99,770	)	(12	)
Share dividend	41,452		5
At December 31, 2008	1,578,227		189
Share issuance	157,822		19
At December 31, 2009	1,736,049		208
Share issuance
At December 31, 2010	1,736,049		208

Preferred shares

Authorized share capital	250	250	250
Par value in cents per share	25	25	25

Number of shares (thousands)	Total amount	Number of shares (thousands)	Total amount
At January 1, 2008	211,680	53	35,170	9
Shares issued
At December 31, 2008	211,680	53	35,170	9
Shares issued			33,860	8
At December 31, 2009	211,680	53	69,030	17
At December 31, 2010	211,680	53	69,030	17

All issued common and preferred shares are fully paid. Repayment of capital can only be initiated by the Executive Board, is subject to approval of the Supervisory Board and must be resolved by the General Meeting of Shareholders. Moreover, repayment on preferred shares needs approval of the related shareholders. Refer to Other information for further information on dividend rights.

There are restrictions on the amount of funds that companies within the Group may transfer in the form of cash dividends or otherwise to the parent company. These restrictions stem from solvency and legal requirements. Refer to note 46 for a description of these requirements.

Vereniging AEGON, based in The Hague, holds all of the issued preferred shares.

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Vereniging AEGON, in case of an issuance of shares by AEGON N.V., may purchase as many class B preferred shares as would enable Vereniging AEGON to prevent or correct dilution to below its actual percentage of voting shares, unless Vereniging AEGON as a result of exercising these option rights would increase its voting power to more than 33 percent. Class B preferred shares will then be issued at par value (EUR 0.25), unless a higher issue price is agreed. In the years 2003 through 2007, 35,170,000 class B preferred shares were issued under these option rights. In 2008, no option rights were exercised. In 2009, Vereniging AEGON exercised its option rights to purchase in aggregate 33,860,000 class B preferred shares at par value to correct dilution caused by AEGONs EUR 1 billion equity issue as completed in August 2009.

AEGON N.V. and Vereniging AEGON have entered into a preferred shares voting rights agreement, pursuant to which Vereniging AEGON has voluntarily waived its right to cast 25/12 vote per class A or class B preferred share. Instead, Vereniging AEGON has agreed to exercise one vote only per preferred share, except in the event of a special cause, such as the acquisition of a 15% interest in AEGON N.V., a tender offer for AEGON N.V. shares or a proposed business combination by any person or group of persons, whether individually or as a group, other than in a transaction approved by the Executive Board and Supervisory Board. If, in its sole discretion, Vereniging AEGON determines that a special cause has occurred, Vereniging AEGON will notify the General Meeting of Shareholders and retain its right to exercise the full voting power of 25/12 vote per preferred share for a limited period of six months.

With regard to granted share appreciation rights and option rights and their valuation refer to note 38.

15.2 Share premium

At January 1	7,906	7,096	7,101
Additions		810
Share dividend			(5	)
At December 31	7,906	7,906	7,096
Share premium relating to:
- Common shares	5,854	5,854	5,044
- Preferred shares	2,052	2,052	2,052
Total share premium	7,906	7,906	7,096

The share premium account reflects the balance of paid-in amounts above par value at issuance of new shares less the amounts charged for share dividends.

15.3 Treasury shares

On the balance sheet date AEGON N.V. and its subsidiaries held 29,245,571 of its own common shares with a face value of EUR 0.12 each.

Movements in the number of repurchased own shares held by AEGON N.V. were as follows:

At January 1	27,572		60,265		133,828
Transactions in 2010:
Sale: 1 transaction, price EUR 4.75	(52	)
Transactions in 2009:
Sale: 1 transaction, price EUR 5.25			(32,654	)
Sale: 1 transaction, price EUR 3.18			(39	)
Transactions in 2008:
Purchase: 10 transactions, average price EUR 8.32					26,300
Sale: 1 transaction, price EUR 10.28					(93	)
Withdrawal of common share capital					(99,770	)
At December 31	27,520		27,572		60,265

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As part of their insurance and investment operations, subsidiaries within the Group also hold AEGON N.V. common shares, both for their own account and for account of policyholders. These shares have been treated as treasury shares and are (de)recognized at the consideration paid or received.

Number of shares (thousands)	Total amount	Number of shares (thousands)	Total amount	Number of shares (thousands)	Total amount
Held by AEGON N.V.	27,520	235	27,572	236	60,265	679
Held by subsidiaries	1,726	17	1,699	15	2,513	46
At December 31	29,246	252	29,271	251	62,778	725

15.4 Revaluation reserves

At January 1, 2010	(1,928	)	39		180		(1,709	)
Disposal of a business	(22	)					(22	)
Gross revaluation	4,044		2		367		4,413
Net (gains)/losses transferred to income statement	(203	)			(8	)	(211	)
Foreign currency translation differences	(171	)	2		14		(155	)
Tax effect	(1,227	)	(2	)	(129	)	(1,358	)
At December 31, 2010	493		41		424		958
At January 1, 2009	(7,864	)	41		656		(7,167	)
Disposal of a business	59						59
Gross revaluation	7,791		1		(592	)	7,200
Net (gains)/losses transferred to income statement	640				(117	)	523
Foreign currency translation differences	61		(1	)	(22	)	38
Tax effect	(2,623	)	(1	)	255		(2,369	)
Other	8		(1	)			7
At December 31, 2009	(1,928	)	39		180		(1,709	)
At January 1, 2008	(679	)	36		127		(516	)
Gross revaluation	(10,970	)	7		429		(10,534	)
Net (gains)/losses transferred to income statement	718				306		1,024
Foreign currency translation differences	(162	)	1		63		(98	)
Tax effect	3,236		(3	)	(269	)	2,964
Other	(7	)					(7	)
At December 31, 2008	(7,864	)	41		656		(7,167	)

The revaluation accounts for both available-for-sale investments and for real estate held for own use include unrealized gains and losses on these investments, net of tax. Upon sale, the amounts realized are recognized in the income statement or transferred to retained earnings. Upon impairment, unrealized losses are recognized in the income statement.

The closing balances of the revaluation reserve for available-for-sale investments relate to the following instruments:

Shares	246	119		54
Debt securities	242	(2,050	)	(7,910	)
Other	5	3		(8	)
Revaluation reserve for available-for-sale investments	493	(1,928	)	(7,864	)

The cash flow hedging reserve is made up of (un)realized gains and losses on the effective portions of hedging instruments, net of tax. The amounts are recognized in the income statement at the moment of realization of the hedged position to offset the gain or loss from the hedged cash flow. No amounts have been released from equity to be included in the initial measurement of non-financial assets or liabilities.

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15.5 Other reserves

At January 1, 2010	(2,213	)	(82	)	(11	)	(2,306	)
Movement in foreign currency translation and net foreign investment hedging reserves	1,308		(262	)			1,046
Tax effect	(118	)	67				(51	)
Transfer from other heading within equity	(17	)					(17	)
Equity movements of associates					(25	)	(25	)
At December 31, 2010	(1,040	)	(277	)	(36	)	(1,353	)
At January 1, 2009	(2,167	)	(13	)	(38	)	(2,218	)
Movement in foreign currency translation and net foreign investment hedging reserves	(104	)	(94	)			(198	)
Disposal of a business	29						29
Tax effect	29		25				54
Equity movements of associates					27		27
At December 31, 2009	(2,213	)	(82	)	(11	)	(2,306	)
At January 1, 2008	(1,760	)	(250	)	(31	)	(2,041	)
Movement in foreign currency translation and net foreign investment hedging reserves	(362	)	280				(82	)
Tax effect	(45	)	(43	)			(88	)
Equity movements of associates					(7	)	(7	)
At December 31, 2008	(2,167	)	(13	)	(38	)	(2,218	)

The foreign currency translation reserve includes the currency results from investments in non-euro denominated subsidiaries. The amounts are released to the income statement upon the sale of the subsidiary.

The net foreign investment hedging reserve is made up of gains and losses on the effective portions of hedging instruments, net of tax. The amounts are recognized in the income statement at the moment of realization of the hedged position to offset the gain or loss from the net foreign investment.

The equity movements of associates reflect AEGONs share of changes recognized directly in the associates equity.

16 Convertible core capital securities

At January 1	2,000		3,000
Additions					3,000
Repayments	(500	)	(1,000	)
At December 31	1,500		2,000		3,000

On December 1, 2008, AEGONs core capital was increased through a transaction with the State of the Netherlands in view of the ongoing uncertainty regarding the financial and economic environment during the year. Vereniging AEGON received a senior loan of EUR 3 billion which was invested in AEGON against issuance of 750 million non-voting convertible core capital securities at EUR 4.00 per security. The newly issued securities rank equal to common shares (pari passu), but carry no voting rights. This structure was designed to avoid dilution of voting rights of existing shareholders. The proceeds from the convertible core capital securities may only be used for general corporate purposes in the ordinary course of business; investments in subsidiaries chargeable to the additional capital in excess of EUR 300 million outside the European Union require prior approval from the Dutch Central Bank.

On November 30, 2009, AEGON repurchased 250 million of convertible core capital securities. The total payment to the Dutch government amounted to EUR 1.15 billion. Under the terms of AEGONs agreement with the Dutch government, the premium for repurchase amounted to EUR 108 million based on the volume weighted average share price of AEGON shares of EUR 4.8315 during the five trading days from November 23 until November 27. The amount repurchased includes accrued interest from May 22, 2009 of EUR 44 million.

On August 30, 2010, AEGON repurchased 125 million of convertible core capital securities. The total payment to the Dutch

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government amounted to EUR 563 million and included a premium for repurchase amounting to EUR 52 million and accrued interest from May 25, 2010 of EUR 11 million.

Refer to note 53 for disclosure about a repurchase of convertible core capital securities after December 31, 2010.

17 Other equity instruments

At January 1, 2010	4,192	453		64		4,709
Share options cost incurred				7		7
Share options forfeited				(12	)	(12	)
At December 31, 2010	4,192	453		59		4,704
At January 1, 2009	4,192	453		54		4,699
Share options cost incurred				13		13
Share options forfeited				(3	)	(3	)
At December 31, 2009	4,192	453		64		4,709
At January 1, 2008	4,192	567		36		4,795
Share options cost incurred				19		19
Redemptions		(114	)			(114	)
Share options forfeited				(1	)	(1	)
At December 31, 2008	4,192	453		54		4,699

Junior perpetual capital securities — USD 500 million	6.5	%	Quarterly, December 15	2011	424	424	424
USD 250 million	floating LIBOR
rate	1	Quarterly, December 15	2011	212	212	212
USD 550 million	6.875	%	Quarterly, September 15	2011	438	438	438
EUR 200 million	6.0	%	Annually, July 21	2011	200	200	200
USD 1,050 million	7.25	%	Quarterly, December 15	2012	745	745	745
EUR 950 million	floating DSL rate	2	Quarterly, July 15	2014	950	950	950
USD 500 million	floating CMS rate	3	Quarterly, July 15	2014	402	402	402
USD 1 billion	6.375	%	Quarterly, June 15	2015	821	821	821
At December 31					4,192	4,192	4,192

1 The coupon of the USD 250 million junior perpetual capital securities is reset each quarter based on the then prevailing three- month LIBOR yield plus a spread of 87.5 basis points, with a minimum of 4%.

2 The coupon of the EUR 950 million junior perpetual capital securities is reset each quarter based on the then prevailing ten-year Dutch government bond yield plus a spread of ten basis points, with a maximum of 8%.

3 The coupon of the USD 500 million junior perpetual capital securities is reset each quarter based on the then prevailing ten-year US dollar interest rate swap yield plus a spread of ten basis points, with a maximum of 8.5%.

The interest rate exposure on some of these securities has been swapped to a three-month LIBOR and/or EURIBOR related yield.

The securities have been issued at par. The securities have subordination provisions and rank junior to all other liabilities. The conditions of the securities contain certain provisions for optional and required coupon payment deferral and mandatory payments events. Although the securities have no stated maturity, AEGON has the right to call the securities for redemption at par for the first time on the coupon date in the years as specified, or on any coupon payment date thereafter.

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Perpetual cumulative subordinated bonds — EUR 203 million	7.125	% 1,4	March 4	2011	203	203	203
EUR 114 million	4.156	% 2,4	June 8	2015	114	114	114
EUR 136 million	5.185	% 3,4	October 14	2018	136	136	136
At December 31					453	453	453

1 The coupon of the EUR 203 million bonds is set at 7.125% until March 4, 2011.

2 The coupon of the EUR 114 million bonds was originally set at 8% until June 8, 2005. As of this date, the coupon is reset at 4.156% until 2015.

3 The coupon of the EUR 136 million bonds was originally set at 7.25% until October 14, 2008. As of this date, the coupon is reset at 5.185% until October 14, 2018.

4 If the bonds are not called on the respective call dates and after consecutive period of ten years, the coupons will be reset at the then prevailing effective yield of ten-year Dutch government securities plus a spread of 85 basis points.

The bonds have the same subordination provisions as dated subordinated debt. In addition, the conditions of the bonds contain provisions for interest deferral and for the availability of principal amounts to meet losses.

Although the bonds have no stated maturity, AEGON has the right to call the bonds for redemption at par for the first time on the coupon date in the years as specified.

18 Trust pass-through securities

USD 18 million 1	Floating	Quarterly, July 23	2004	2034	2011	14	13
USD 225 million 2	7.65 %	Semi-annually, December 1	1996	2026	n.a.	91	82
USD 190 million 2	7.625 %	Semi-annually, November 15	1997	2037	n.a.	38	35
At December 31						143	130

1 Issued by a subsidiary of AEGON N.V.

2 Issued by a subsidiary of, and guaranteed by AEGON N.V.

Trust pass-through securities are securities through which the holders participate in a trust. The assets of these trusts consist of junior subordinated deferrable interest debentures issued by Transamerica Corporation and Clark Consulting Inc. The trust pass-through securities carry provisions with regard to deferral of distributions for extension periods up to a maximum of ten consecutive semi-annual periods. The trust pass-through securities are subordinated to all other unsubordinated borrowings and liabilities. There were no defaults or breaches of conditions during the period.

The fair value of these loans amounts to EUR 117 million (2009: EUR 88 million).

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19 Insurance contracts

Life insurance	2010 — 91,457		85,520
Non-life insurance
- Unearned premiums and unexpired risks	3,209		2,890
- Outstanding claims	1,763		1,604
- Incurred but not reported claims	702		721
Incoming reinsurance	3,375		3,055
At December 31	100,506		93,790
	2010	2009
Non-life insurance:
- Accident and health insurance	4,967		4,478
- General insurance	707		737
Total non-life insurance	5,674		5,215
Movements during the year in life insurance:	2010	2009
At January 1	85,520		89,163
Disposal of a business	(984	)	(3,619	)
Portfolio transfers and acquisitions	66		228
Gross premium and deposits existing and new business	6,850		10,298
Unwind of discount / interest credited	4,020		3,898
Insurance liabilities released	(10,020	)	(10,507	)
Changes in valuation of expected future benefits	468		(1,334	)
Losses recognized as a result of liability adequacy testing	7		6
Shadow accounting adjustments	133		(165	)
Net exchange differences	4,829		(905	)
Transfer to insurance contracts for account of policyholders	6		(1,156	)
Other	562		(387	)
At December 31	91,457		85,520
Movements during the year in non-life insurance:	2010	2009
At January 1	5,215		5,200
Gross premiums existing and new business	2,245		2,108
Unwind of discount / interest credited	226		203
Insurance liabilities released	(1,185	)	(1,072	)
Changes in valuation of expected future claims	13		4
Change in unearned premiums	(1,127	)	(1,064	)
Change in unexpired risks	(4	)	(4	)
Incurred related to current year	717		665
Incurred related to prior years	272		302
Release for claims settled current year	(350	)	(307	)
Release for claims settled prior years	(609	)	(630	)
Change in IBNR	(48	)	(46	)
Net exchange differences	309		(145	)
Other			1
At December 31	5,674		5,215
Movements during the year in incoming reinsurance:	2010	2009
At January 1	3,055		3,014
Gross premium and deposits existing and new business	1,767		1,625
Unwind of discount / interest credited	230		158
Insurance liabilities released	(1,861	)	(1,593	)
Changes in valuation of expected future benefits	(42	)	(39	)
Net exchange differences	238		(106	)
Other	(12	)	(4	)
At December 31	3,375		3,055

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20 Insurance contracts for account of policyholders

Insurance contracts for account of policyholders	77,650		69,760
At January 1	69,760		60,808
Disposal of a business			(226	)
Portfolio transfers and acquisitions	(142	)	(348	)
Gross premium and deposits existing and new business	6,475		5,760
Unwind of discount / interest credited	7,166		9,697
Insurance liabilities released	(7,780	)	(5,697	)
Fund charges released	(1,074	)	(975	)
Changes in valuation of expected future benefits	(63	)	(98	)
Transfer to/from insurance contracts	(6	)	1,156
Net exchange differences	3,283		(318	)
Other	31		1
At December 31	77,650		69,760

21 Investment contracts

Investment contracts 1	23,237	27,932

1 Refer to note 47 for a summary of all financial assets and financial liabilities at fair value through profit or loss.

At January 1, 2010	27,318		614	27,932
Portfolio transfers and acquisitions	(185	)		(185	)
Deposits	3,261			3,261
Withdrawals	(9,803	)		(9,803	)
Investment contracts liabilities released			46	46
Interest credited	666			666
Fund charges released	(11	)		(11	)
Movements related to fair value hedges	(25	)		(25	)
Net exchange differences	1,717		19	1,736
Other	(380	)		(380	)
At December 31, 2010	22,558		679	23,237
At January 1, 2009	35,696		535	36,231
Portfolio transfers and acquisitions	9			9
Deposits	5,173			5,173
Withdrawals	(13,488	)		(13,488	)
Investment contracts liabilities released			40	40
Interest credited	863			863
Fund charges released	(10	)		(10	)
Movements related to fair value hedges	(362	)		(362	)
Net exchange differences	(814	)	39	(775	)
Other	251			251
At December 31, 2009	27,318		614	27,932

Fair value of investment contracts without discretionary participation features	22,989	27,297

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Investment contracts consist of the following: — Institutional guaranteed products	10,385	14,822
Fixed annuities	5,698	5,805
Savings accounts	5,503	5,660
Investment contracts with discretionary participation features	679	614
Other	972	1,031
At December 31	23,237	27,932

22 Investment contracts for account of policyholders

Investment contracts for account of policyholders 1	69,527	57,421

1 Refer to note 47 for a summary of all financial assets and financial liabilities at fair value through profit or loss.

At January 1, 2010	20,477		36,944		57,421
Gross premium and deposits existing and new business	5,436		6,464		11,900
Withdrawals	(4,614	)			(4,614	)
Interest credited	3,238		4,226		7,464
Investment contracts liabilities released			(4,838	)	(4,838	)
Fund charges released	(129	)			(129	)
Net exchange differences	1,201		1,128		2,329
Other	(6	)			(6	)
At December 31, 2010	25,603		43,924		69,527
At January 1, 2009	16,829		28,785		45,614
Gross premium and deposits existing and new business	3,805		5,219		9,024
Withdrawals	(2,578	)			(2,578	)
Disposal of a business	(131	)			(131	)
Interest credited	2,872		5,109		7,981
Investment contracts liabilities released			(4,271	)	(4,271	)
Fund charges released	(94	)			(94	)
Net exchange differences	(179	)	2,102		1,923
Other	(47	)			(47	)
At December 31, 2009	20,477		36,944		57,421

23 Borrowings

Debentures and other loans	7,743	6,512
Commercial paper	701	520
Bank overdrafts	57	301
Short term deposits	17	152
At December 31	8,518	7,485
Current	1,031	2,038
Non-current	7,487	5,447
Total fair value of borrowings	8,631	7,587

Bank overdrafts are largely part of cash pool agreements with banks and matched by cash balances. IFRS does not permit net presentation of these cash balances and bank overdrafts under the current agreements with these banks.

EUR 308 million of the debentures and other loans are pledged as collateral (2009: nil).

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Debentures and other loans

USD 133 million Zero Coupon Bonds 1			1982 /10		90
EUR 900 million ECB Facility 2, 4	1.00%	July 1	2009 /10		900
USD 200 million Zero Coupon Bonds 1			1982 /12	122	98
EUR 1.0 billion Senior Notes	7.00%	April 29	2009 /12	998	996
EUR 135 million Mortgage loan 3	Floating	Quarterly	2010 /12	135
EUR 80 million Mortgage loan 3	Floating	Quarterly	2010/ 12	80
USD 750 million Senior Notes	4.75%	Semi-annually	2003 /13	561	521
EUR 500 million Medium-Term Notes	4.125%	December 8	2004 /14	521	507
USD 500 million Senior Unsecured Notes	4.625%	Semi-annually	2009 /15	372	345
EUR 1,018 million SAECURE 7 RMBS Note 2, 5	Floating	Quarterly	2010 /15	996
GBP 35 million Note issue agreement 2, 6, 7	Floating	Quarterly	2010 /15	39
EUR 842 million SAECURE 9 RMBS Note 2, 8	Floating	Quarterly	2010 /16	826
EUR 75 million Medium-Term Notes	4.625%	December 9	2004 /19	72	73
USD 500 million Senior Notes 1	5.75%	Semi-annually	2005 /20	375	357
GBP 92 million Note issue agreement 2, 6, 7	Floating	April 21	2007 /21	19	22
USD 305 million Note issue agreement 2	5.54%/8.88%	Quarterly	2002 /22	106	111
GBP 250 million Note issue agreement 2, 6, 7	Floating	April 21	2008 /23	208	242
GBP 250 million Medium-Term Notes	6.125%	December 15	1999 /31	286	277
USD 1.54 billion Variable Funding Surplus Note 1,6	Floating	Quarterly	2006 /36	957	816
USD 1.5 billion Variable Funding Surplus Note 1,6	Floating	Quarterly	2007 /37	190	241
USD 550 million Floating Rate Guaranteed Note 2,6	Floating	Quarterly	2007 /37	355	382
GBP 400 million Senior Unsecured Notes	6.625%	Semi-annually	2009 /39	457	443
Other				68	91
At December 31				7,743	6,512

1 Issued by subsidiaries of, and guaranteed by AEGON N.V.

2 Issued by a subsidiary of AEGON N.V.

3 Issued by a joint venture of AEGON Nederland N.V.

4 Part of the Long Term Refinancing Operation (LTRO) program and fully collateralized.

5 The first optional redemption date is August 2015; the legal maturity date is August 2093. Notes are fully collateralized by mortgage loans which are part of AEGONs general account investment.

6 Outstanding amounts can vary up to the maximum stated nominal amount.

7 Private Value-in-Force (ViF) securitization by AEGON UK to monetize a portion of future profits associated with an existing book of unit-linked business.

8 The first optional redemption date is March 2016; the legal maturity date is September 2092. Notes are fully collateralized by mortgage loans which are part of AEGONs general account investment.

Included in debentures and other loans is EUR 987 million (2009: EUR 959 million) relating to borrowings measured at fair value. Proceeds have been swapped to US dollar floating-rate. For the year 2010, AEGONs credit spread had a negative impact of EUR 6 million on income before tax (2009: negative impact of EUR 189 million) and a negative impact of EUR 4 million on shareholders equity (2009: negative impact of EUR 132 million). The cumulative negative impact of AEGONs credit spread, based on observable market data, on income before tax amounted to EUR 42 million (2009: EUR 36 million).

The difference between the contractually required payment at maturity date and the carrying amount of the borrowing amount to EUR 59 million (2009: EUR 43 million).

Undrawn committed borrowing facilities:
Floating-rate
- Expiring within one year	318	330
- Expiring beyond one year	2,245	2,082
At December 31	2,563	2,412

There were no defaults or breaches of conditions during the period.

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24 Provisions

Provisions	357		421
Current	215		196
Non-current	142		225
At January 1	421		495
Additional provisions	192		133
Unused amounts reversed through the income statement	(60	)	(4	)
Unwinding of discount and change in discount rate	7		9
Used during the year	(214	)	(207	)
Net exchange differences	11		(5	)
At December 31	357		421

The provisions include litigation provisions and provisions for contingent consideration relating to business combinations.

25 Defined benefit plans

Retirement benefit plans	1,566	1,533
Other post-employment benefit plans	234	215
Total defined benefit plans	1,800	1,748
Retirement benefit plans in deficit	352	356
Retirement benefit plans in surplus
Total defined benefit assets	352	356
Retirement benefit plans in deficit	1,918	1,889
Other post-employment benefit plans in deficit	234	215
Total defined benefit liabilities	2,152	2,104

Movements during the year in defined benefit plans:

Retirement benefit plans		Other post- employment benefit plans		Total		Retirement benefit plans		Other post- employment benefit plans		Total
At January 1	1,533		215		1,748		1,416		216		1,632
Disposal of a business							(8	)			(8	)
Defined benefit expenses	210		21		231		237		18		255
Contributions paid	(42	)			(42	)	(41	)			(41	)
Benefits paid	(131	)	(16	)	(147	)	(90	)	(15	)	(105	)
Net exchange differences	(12	)	13		1		17		(5	)	12
Other	8		1		9		2		1		3
At December 31	1,566		234		1,800		1,533		215		1,748

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The amounts recognized in the balance sheet are determined as follows:

Retirement benefit plans: — Present value of wholly or partly funded obligations	2010 — 2,925		2,545		2,144		2,357		2,487
Fair value of plan assets	(2,507	)	(2,092	)	(1,786	)	(2,541	)	(2,620	)
	418		453		358		(184	)	(133	)
Present value of wholly unfunded obligations	1,952		1,831		1,644		1,622		1,768
Unrecognized actuarial gains/(losses)	(804	)	(751	)	(586	)	110		(201	)
Unrecognized past service cost							2		(1	)
At December 31	1,566		1,533		1,416		1,550		1,433
Other post-employment benefit plans:	2010	2009		2008		2007		2006
Present value of wholly or partly funded obligations	3		3		4		4		4
Fair value of plan assets
	3		3		4		4		4
Present value of wholly unfunded obligations	256		224		231		224		247
Unrecognized actuarial gains/(losses)	(25	)	(12	)	(19	)	(29	)	(42	)
Unrecognized past service cost
At December 31	234		215		216		199		209
Defined benefit plans:	2010	2009		2008		2007		2006
Present value of wholly or partly funded obligations	2,928		2,548		2,148		2,361		2,491
Fair value of plan assets	(2,507	)	(2,092	)	(1,786	)	(2,541	)	(2,620	)
	421		456		362		(180	)	(129	)
Present value of wholly unfunded obligations 1	2,208		2,055		1,875		1,846		2,015
Unrecognized actuarial gains/(losses)	(829	)	(763	)	(605	)	81		(243	)
Unrecognized past service cost							2		(1	)
At December 31	1,800		1,748		1,632		1,749		1,642

1 Assets held by AEGON The Netherlands backing retirement benefits do not meet the definition of plan assets and as such were not deducted in calculating this amount. Instead, these assets are recognized as general account assets. Consequently, the return on these assets also does not form part of the calculation of defined benefit expenses.

The fair value of AEGONs own financial instruments included in plan assets and the fair value of other assets used by AEGON included in planned assets was nil in both 2010 and 2009.

Defined benefit expenses:

Retirement benefit plans		Other post- employment benefit plans	Total		Retirement Benefit plans		Other post- employment benefit plans		Total
Current year service costs	93		6	99		79		6		85
Interest cost	259		13	272		231		14		245
Expected return on plan assets	(162	)		(162	)	(133	)			(133	)
Actuarial (gains)/losses recognized	51			51		59				59
(Gains)/losses on curtailment	(29	)		(29	)
Past service cost	1		2	3		1		(2	)	(1	)
Other	(3	)		(3	)
Total defined benefit expenses	210		21	231		237		18		255

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Retirement Benefit plans		Other post- employment benefit plans	Total
Current year service costs	89		6	95
Interest cost	229		14	243
Expected return on plan assets	(193	)		(193	)
Actuarial (gains)/losses recognized	2			2
Past service cost	(2	)	2
Total defined benefit expenses	125		22	147

Defined benefit expenses are included in Commissions and expenses in the income statement.

Retirement benefit plans	Other post- employment benefit plans	Total	Retirement Benefit plans	Other post- employment benefit plans	Total
Actual return on plan assets and reimbursement rights	337		337	374		374

Movements during the year of the present value of the defined benefit obligations: — At January 1	2010 — 4,603		4,023
Disposal of a business			(14	)
Current year service costs	99		85
Interest cost	272		245
Contributions by plan participants	11		11
Actuarial (gains)/losses	258		475
Benefits paid	(256	)	(207	)
Settlements and curtailments	(40	)
Past service cost	3		(1	)
Net exchange differences	183		(17	)
Other	3		3
At December 31	5,136		4,603
Movements during the year in plan assets for retirement benefit plans:	2010	2009
At January 1	2,092		1,786
Disposal of a business			(3	)
Expected return on plan assets	162		133
Actuarial gains/(losses)	175		241
Contributions by employer	53		51
Contributions by plan participants			1
Benefits paid	(109	)	(102	)
Net exchange differences	134		(14	)
Other			(1	)
At December 31	2,507		2,092
All other post-employment benefits plans are
unfunded.
Breakdown of plan assets for retirement benefit plans:	2010	2009
Equity instruments	1,418		1,198
Debt instruments	933		774
Other	156		120
At December 31	2,507		2,092

All other post-employment benefits plans are unfunded.

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Sensitivity of assumed medical cost trend rates:

Assumed medical cost trend rates have an effect on the amounts reported for the health care plans. A one-percentage change in assumed medical cost trend rates would have the following effects:

+ 1%	- 1%		+ 1%	- 1%
Aggregate of current service cost and interest cost components of net periodic post-employment medical costs	2	(1	)	2	(1	)
Accumulated post-employment benefit obligation for medical cost	18	(16	)	14	(13	)

Experience adjustments arising on: — Plan liabilities	59	(11	(3	)	(37	(76
Plan assets	175	241	(882	)	64	112

An experience adjustment on plan liabilities is the difference between the actuarial assumptions underlying the scheme and the actual experience during the period. This excludes the effect of changes in the actuarial assumptions that would also qualify as actuarial gains and losses. Experience adjustments on plan assets are the difference between expected and actual return on assets.

Best estimate of contributions expected for the next annual period 104

Estimated future benefits: — 2011	237	18	255
2012	248	17	265
2013	244	20	264
2014	250	21	271
2015	254	22	276
2016-2020	1,346	120	1,466

Defined benefit plans are mainly operated by AEGON USA, AEGON The Netherlands and AEGON UK. The following sections contain a general description of the plans in each of these subsidiaries, a summary of the principal actuarial assumptions applied in determining the value of defined benefit plans and a description of the basis used to determine the overall expected rate of return on plan assets.

AEGON USA

AEGON USA has defined benefit plans covering substantially all its employees that are qualified under the Internal Revenue Service Code. The benefits are based on years of service and the employees eligible annual compensation. The defined benefit plans were unfunded by EUR 171 million at December 31, 2010 (2009: EUR 113 million unfunded).

AEGON USA also sponsors supplemental retirement plans to provide senior management with benefits in excess of normal pension benefits. These plans are unfunded and non-qualified under the Internal Revenue Service Code. The unfunded amount related to these plans, for which a liability has been recorded, is EUR 184 million (2009: EUR 192 million).


Assumptions used to determine benefit obligations at year-end:
Discount rate	5.25 %	6.00 %
Rate of increase in compensation levels	4.59 %	4.59 %
Assumptions used to determine net periodic benefit cost for the year ended December 31:
Discount rate	6.00 %	6.50 %
Rates of increase in compensation levels	4.59 %	4.56 %
Expected long-term rate of return on assets	7.65 %	8.10 %

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The expected return on plan assets is set at the long-term rate expected to be earned based on the long-term investment strategy and the various classes of the invested funds. For each asset class, a long-term asset return assumption is developed taking into account the long-term level of risk of the asset and historical returns of the asset class. A weighted average expected long-term rate was developed based on long-term returns for each asset class and the target asset allocation of the plan.

AEGON USA provides health care benefits to retired employees, which are predominantly unfunded. The post-retirement health benefit liability amounts to EUR 185 million (2009: EUR 165 million).

The principal actuarial assumptions that apply for the year ended December 31, 2010 are as follows:


Assumed health care trend rates:
Health care cost trend rate assumed for next year	7.50 %	8.00 %
Rate that the cost trend rate gradually declines to	5.00 %	5.00 %
Year that the rate reaches the rate that it is assumed to remain at	2020	2013
Target allocation of plan assets for retirement benefit plans for the next annual period is:
Equity instruments	53 73 %	53 73 %
Debt instruments	15 35 %	15 35 %
Other	0 15 %	0 15 %

The overall goal of the plans is to maximize total investment returns to provide sufficient funding for the present and anticipated future benefit obligations within the constraints of a prudent level of portfolio risk and diversification. AEGON believes that the asset allocation is an important factor in determining the long-term performance of the plans. From time to time the actual asset allocation may deviate from the desired asset allocation ranges due to different market performance among the various asset categories. If it is determined that rebalancing is required, future additions and withdrawals will be used to bring the allocation to the desired level.

Pension plan contributions were not required for AEGON USA in 2010 or 2009.

AEGON The Netherlands

AEGON The Netherlands has a number of defined benefit plans and a small defined contribution plan. The contributions to the retirement benefit plan of AEGON The Netherlands are paid by both the employees and the employer, with the employer contribution being variable. The benefits covered are retirement benefits, disability, death and survivor pension and are based on an average salary system. Employees earning more than EUR 45,296 per year (as at January 1, 2010) have an option to contribute to a defined contribution plan for the excess salary. However, the cost for the company remains the same. The defined benefit plans were unfunded by EUR 1,756 million at December 31, 2010 (2009: EUR 1,631 million). Assets held by AEGON The Netherlands for retirement benefits do not meet the definition of plan assets and as such were not deducted in calculating this amount. Instead, these assets are recognized as general account assets. Consequently, the return on these assets do not form part of the calculation of defined benefit expenses.

AEGON The Netherlands also has a post-retirement medical plan that contributes to the health care coverage of employees and beneficiaries after retirement. The liability related to this plan amounted to EUR 46 million at December 31, 2010 (2009: EUR 45 million).

Assumptions used to determine benefit obligations at year-end:

Discount rate	5.25 %	5.30 %
Social security increase rate	2.50 %	2.50 %
Pension increase rate	2.00 %	2.00 %

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Assumptions used to determine net periodic benefits costs for the year ended December 31, 2010:

Discount rate	5.30 %	5.75 %
Salary increase rate	2.50 %	2.50 %
Social security increase rate	2.50 %	2.50 %
Pension increase rate	2.00 %	2.00 %
Health care cost trend rate assumed for next year	0.00-2.00 %	1.50-2.00 %
Rate that the cost trend rate gradually declines to	0.00-2.00 %	1.50-2.00 %
Year that the rate reaches the rate it is assumed to remain at	N.A.	N.A.

AEGON UK

AEGON UK operates a defined benefit pension scheme providing benefits for staff based on final pensionable salary. The assets of the scheme are held under trust separately from those of the Group. The assets of the scheme are held in policies affected with Scottish Equitable plc. The scheme is closed to new entrants. Under IAS 19, the defined benefit plan has a deficit of EUR 247 million at December 31, 2010 (2009: EUR 339 million).

For each asset class, a long-term return assumption is derived taking into account market conditions, historical returns (both absolute returns and returns relative to other asset classes) and general forecasts for future returns. Government bonds are taken as providing the return with the least risk. The expected long-term rate of return is calculated as a weighted average of these assumed rates, taking account of the long-term strategic allocation of funds across the different classes adopted by the trustees of the scheme.

Assumptions used to determine benefit obligations at year-end:

Discount rate	5.40 %	5.70 %
Salary increase rate	4.40 %	4.90 %
Pension increase rate	2.60-3.30 %	3.60 %
Price inflation	3.40 %	3.60 %
Expected long-term return on assets	6.00 %	6.40 %

Assumptions used to determine net periodic benefit costs for the year ended December 31, 2010:

Discount rate	5.70 %	6.00 %
Salary increase rate	4.90 %	4.10 %
Pension increase rate	3.60 %	2.80 %
Price inflation	3.60 %	2.80 %
Expected long-term return on assets	6.40 %	6.00 %
Target allocation of plan assets for retirement benefit plans for the next annual period is:
Equity instruments	50 %	50 %
Debt instruments	50 %	50 %

New Markets

New Markets mostly operate defined contribution plans.

26 Deferred revenue liabilities

At January 1	69		42
Income deferred	23		46
Release to income statement	(12	)	(13	)
Net exchange differences	2		3
Other			(9	)
At December 31	82		69

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27 Deferred tax

Deferred tax assets	512	278
Deferred tax liabilities	1,824	817
Total net deferred tax liability / (asset)	1,312	539

At January 1, 2010	472		(376	)	(1,997	)	3,352		12		(762	)	(162	)	539
Acquisitions through business combinations													4		4
Disposal of a business			(7	)	21		(9	)							5
Charged to income statement	(16	)	(44	)	146		(183	)	(9	)	7		(14	)	(113	)
Charged to equity	1		958										47		1,006
Net exchange differences	6		(32	)	(133	)	222		5		(50	)	(3	)	15
Other	15		(98	)	(61	)	(3	)	3		152		(152	)	(144	)
At December 31, 2010	478		401		(2,024	)	3,379		11		(653	)	(280	)	1,312
At January 1, 2009	513		(1,693	)	(2,540	)	3,379		35		(575	)	(142	)	(1,023	)
Acquisitions through business combinations							2						1		3
Disposal of a business			(10	)	(34	)	(95	)	2		28		12		(97	)
Charged to income statement	(39	)	(1,158	)	593		26		(6	)	(101	)	(26	)	(711	)
Charged to equity	1		2,428		6		(5	)			(126	)	11		2,315
Net exchange differences	(3	)	30		(47	)	44		(6	)	8		(10	)	16
Other			27		25		1		(13	)	4		(8	)	36
At December 31, 2009	472		(376	)	(1,997	)	3,352		12		(762	)	(162	)	539

Deferred tax assets comprise temporary differences on: — Real estate	2010 — (204	)	(197	)
Financial assets	(104	)	(2	)
Insurance and investment contracts	689		780
Deferred expenses, VOBA and other intangible assets	5		(376	)
Defined benefit plans	25		23
Losses	17		5
Other	84		45
At December 31	512		278
Deferred tax liabilities comprise temporary differences on:	2010	2009
Real estate	274		275
Financial assets	297		(378	)
Insurance and investment contracts	(1,335	)	(1,217	)
Deferred expenses, VOBA and other intangible assets	3,384		2,976
Defined benefit plans	36		35
Losses	(636	)	(757	)
Other	(196	)	(117	)
At December 31	1,824		817

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Deferred corporate income tax assets are recognized for tax losses carried forward to the extent that the realization of the related tax benefit through future taxable profits is probable. For an amount of gross EUR 124 million; tax EUR 39 million (2009: gross EUR 178 million; tax EUR 60 million) the realization of the deferred tax asset is dependent on the projection of future taxable profits from existing business in excess of the profits arising from the reversal of existing taxable temporary differences.

For the following amounts, arranged by loss carry forward periods, the deferred corporate income tax asset is not recognized:

2010	2009	2010	2009
< 5 years	340	786	69	243
> 5 10 year	45	10	15	2
> 10 15 years
> 15 20 years	45	28	11	7
Indefinitely	555	769	132	196
At December 31	985	1,593	227	448

Deferred corporate income tax assets in respect of deductible temporary differences are recognized to the extent that the realization of the related tax benefit through future taxable profits is probable. For the following amounts relating to available for sale financial assets and other items the recognition of the deferred corporate income tax asset is dependent on future taxable profits in excess of the profits arising from the reversal of existing taxable temporary differences:

2010	2009	2010	2009
Deferred corporate income tax asset dependent on retaining bonds and similar investments until the earlier of market recovery or
maturity	2,407	4,621	811	1,571
Deferred corporate income tax asset dependent on the realization of capital profits	914	811	320	284
At December 31	3,321	5,432	1,131	1,855

AEGON did not recognize deferred corporate income tax assets in respect of deductible temporary differences relating to deferred acquisition costs, insurance contracts, available for sale financial assets and other items for the amount of gross EUR 31 million; tax EUR 8 million (2009: gross EUR 32 million; tax EUR 8 million).

Deferred corporate income tax liabilities have not been recognized for withholding tax and other taxes that would be payable on the unremitted earnings of certain subsidiaries, branches, associates and joint ventures. The unremitted earnings totalled gross EUR 1,757 million; tax EUR 438 million (2009: gross EUR 1,803 million; tax EUR 460 million).

All deferred taxes are non-current by nature.

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28 Other liabilities

Payables due to policyholders	980	577
Payables due to brokers and agents	1,015	1,090
Payables out of reinsurance	914	815
Social security and taxes payable	74	55
Income tax payable	385	174
Investment creditors	542	512
Cash collateral	7,664	4,020
Repurchase agreements	5,077	4,867
Share appreciation rights	1	1
Other creditors	1,843	1,603
At December 31	18,495	13,714
Current	15,725	11,718
Non-current	2,770	1,996

The carrying amounts disclosed reasonably approximate the fair values at year end.

Refer to note 38 for a description of share appreciation rights and related expenses.

29 Accruals

Accrued interest	271	292
Accrued expenses	145	100
At December 31	416	392

The carrying amounts disclosed reasonably approximate the fair values as at the year end.

30 Premium income and premiums to reinsurers

Gross	Reinsurance
2010
Life	18,366	1,509
Non-Life	2,731	350
Total	21,097	1,859
2009
Life	16,903	1,422
Non-Life	2,570	305
Total	19,473	1,727
2008
Life	19,795	1,255
Non-Life	2,614	316
Total	22,409	1,571

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31 Investment income

Interest income	7,957	7,798	8,886
Dividend income	632	721	868
Rental income	173	162	211
Total investment income	8,762	8,681	9,965
Investment income related to general account	6,258	6,109	7,041
Investment income for account of policyholders	2,504	2,572	2,924
Total	8,762	8,681	9,965
Investment income from financial assets held for general account:
Available-for-sale	4,509	4,492	5,217
Loans	1,363	1,228	1,303
Held-to-maturity	5	15	49
Financial assets designated at fair value through profit or loss	155	143	223
Real estate	100	86	96
Derivatives	113	91	67
Other	13	54	86
Total	6,258	6,109	7,041

Investment income from: — Shares	632	721	868
Debt securities and money market instruments	6,405	6,445	7,419
Loans	1,363	1,228	1,303
Real estate	173	162	211
Other	189	125	164
Total	8,762	8,681	9,965

Included in interest income is EUR 122 million (2009: EUR 42 million; 2008: EUR 10 million) in respect of interest income accrued on impaired financial assets. The interest income on financial assets that are not carried at fair value through profit or loss amounted to EUR 5,854 million (2009: EUR: 5,750 million; 2008: EUR 6,603 million).

32 Fee and commission income

Fee income from asset management	875	756	763
Sales commissions	409	371	438
Commissions from intermediary activities	232	263	284
Other	228	203	218
Total fee and commission income	1,744	1,593	1,703

Included in fee and commission income is EUR 109 million of fees on trust and fiduciary activities (2009: EUR 103 million; 2008: EUR 85 million). EUR 3 million of fees were recognized on financial assets and liabilities that are not carried at fair value with changes in the fair value recognized in the income statement (2009: EUR 4 million; 2008: EUR 25 million).

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33 Income from reinsurance ceded

Recovered claims and benefits	2,248		2,304		1,907
Change in technical provisions	(530	)	(755	)	(430	)
Commissions	151		172		156
Total	1,869		1,721		1,633

Income from reinsurance ceded represents mainly claims made under reinsured insurance policies.

34 Results from financial transactions

| Results from financial transactions comprise: — Net fair value change of general account financial investments at fair value through profit or loss, other than
derivatives | 2010 — 257 | | 193 | | (1,261 | ) |
| --- | --- | --- | --- | --- | --- | --- |
| Realized gains and losses on financial investments | 564 | | 475 | | 99 | |
| Gains and (losses) on investments in real estate | 135 | | (179 | ) | (48 | ) |
| Net fair value change of derivatives | 1,340 | | (582 | ) | 996 | |
| Net fair value change on for account of policyholder financial assets at fair value through profit or loss | 13,217 | | 15,219 | | (27,490 | ) |
| Net fair value change on investments in real estate for account of policyholders | 73 | | (37 | ) | (557 | ) |
| Net foreign currency gains and (losses) | 60 | | (25 | ) | (39 | ) |
| Net fair value change on borrowings and other financial liabilities | (2 | ) | (138 | ) | 105 | |
| Realized gains and (losses) on repurchased debt | 18 | | 11 | | | |
| Total | 15,662 | | 14,937 | | (28,195 | ) |
| Net fair value change of general account financial investments at fair value through profit or loss, other than derivatives comprise: | 2010 | 2009 | | 2008 | | |
| Shares | 95 | | 113 | | (639 | ) |
| Debt securities and money market investments | 49 | | 188 | | (317 | ) |
| Other | 113 | | (108 | ) | (305 | ) |
| Total | 257 | | 193 | | (1,261 | ) |
| Realized gains and losses on financial investments comprise: | 2010 | 2009 | | 2008 | | |
| Shares | 64 | | 79 | | 37 | |
| Debt securities and money market investments | 553 | | 473 | | 140 | |
| Loans | 13 | | (2 | ) | 9 | |
| Other | (66 | ) | (75 | ) | (87 | ) |
| Total | 564 | | 475 | | 99 | |
| Realized gains and losses on financial investments relate to: | 2010 | | 2009 | | 2008 | |
| Available-for-sale investments | 551 | | 477 | | 90 | |
| Loans | 13 | | (2 | ) | 9 | |
| Total | 564 | | 475 | | 99 | |
| Net fair value change of derivatives comprise: | 2010 | 2009 | | 2008 | | |
| Net fair value change on free standing derivatives | 747 | | (1,795 | ) | 2,713 | |
| Net fair value change on embedded derivatives | 713 | | 1,102 | | (1,721 | ) |
| Ineffective portion of hedge transactions to which hedge accounting is applied | (1 | ) | (41 | ) | 50 | |
| Fair value changes on economic hedges for which no hedge accounting is applied | (119 | ) | 152 | | (46 | ) |
| Total | 1,340 | | (582 | ) | 996 | |

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The ineffective portion of hedge transactions to which hedge accounting is applied comprises: — Fair value change on hedging instruments in a fair value hedge	2010 — 146		127		(164	)
Fair value change on hedged items in a fair valued hedge	(152	)	(158	)	202
Ineffectiveness fair value hedges	(6	)	(31	)	38
Ineffectiveness cash flow hedges	5		(10	)	12
Total	(1	)	(41	)	50
Net fair value change on for account of policyholder financial assets at fair value through profit or loss comprise:	2010	2009		2008
Shares	5,018		5,090		(11,238	)
Debt securities and money market investments	905		1,246		(827	)
Deposits with financial institutions	16		5		5
Separate accounts and unconsolidated investment funds	7,278		9,132		(15,481	)
Other			(254	)	51
Total	13,217		15,219		(27,490	)

Investments for account of policyholders comprise of financial assets and investments in real estate. Refer to note 8 for further information. Financial assets for account of policyholders are classified as at fair value through profit or loss. Investment income on investments for account of policyholders is included in investment income. Refer to note 31 for further information.

35 Other income

Other income	40	-	6

Other income primarily includes a gain of EUR 33 million relating to the sale of the funeral insurance business in the Netherlands. Refer to note 50 for more details about this disposal.

36 Policyholder claims and benefits

Claims and benefits paid to policyholders	18,909	16,308	17,248
Gains/losses on separate accounts and investment funds	6,013	8,043	(14,020	)
Change in valuation of liabilities for insurance and investment contracts	13,159	12,548	(4,036	)
Total	38,081	36,899	(808	)

The change in valuation of liabilities for insurance and investment contracts include gains of EUR 283 million regarding fair value movements of guarantees and EUR 60 million of gains (2009: gains of EUR 60 million; 2008: losses of EUR 17 million) related to policyholder tax and other charges that are classified for segment reporting purposes as non underlying earnings.

37 Profit sharing and rebates

Amortization of interest rate rebates	47	46	50
Surplus interest bonuses	9	10	10
Profit appropriated to policyholders	27	61	38
Total	83	117	98

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38 Commissions and expenses

Commissions	2,802		2,764		3,072
Employee expenses	2,151		2,035		1,899
Administration expenses	1,182		1,227		1,373
Deferred expenses	(1,611	)	(1,613	)	(1,792	)
Amortization of deferred expenses	1,306		1,212		1,332
Amortization of VOBA and future servicing rights	204		358		225
Total	6,034		5,983		6,109

Included in administration expenses above is depreciation amounting to EUR 88 million (2009: EUR 90 million; 2008: EUR 84 million) that relates to equipment, software and real estate held for own use. The direct operating expenses relating to investments in real estate that generated rental income was EUR 83 million (2009: EUR 72 million; 2008: EUR 59 million). Minimum lease payments recognized as expense amounted to EUR 7 million (2009: EUR 6 million; 2008: EUR 6 million). Included in employee expenses is EUR 29 million (2009: EUR 27 million; 2008: EUR 26 million) regarding defined contribution expenses.

Included in the amortization of deferred expenses and VOBA is EUR (27) million (2009: EUR 78 million; 2008: EUR 14 million) that is classified for segment reporting purposes as non underlying earnings as an offset against realized gains and losses and impairments on financial investments. Included in employee expenses is EUR 74 million that is classified for segment reporting purposes as non underlying earnings (2009 and 2008: nil).

Employee expenses — Salaries	1,368	1,311	1,285
Post-employment benefit costs	258	281	180
Social security charges	134	150	146
Other personnel costs	390	287	303
Share appreciation rights and share options	1	6	(15	)
Total	2,151	2,035	1,899

Share appreciation rights and share options

Senior executives of AEGON companies, as well as other AEGON employees, have been offered both share appreciation rights and share options. These share appreciation rights and share options have been granted at an exercise price equal to the market price of the shares at the date of the grant. The rights and options granted in 20042008 vest after three years and can only be exercised during the four years after the vesting date. The rights and options granted in 2003 vest after two years and can only be exercised during the five years after the vesting date. Vesting and exercisability depend on continuing employment of the individual employee to whom the rights and options have been granted. Option plans are settled in equity, whilst stock appreciation rights are settled in cash or provide the employee with the choice of settlement.

Decisions by the Executive Board to implement share appreciation rights and share option plans are subject to approval by the Supervisory Board. If, subsequently, the Executive Board decides to implement such plans, that decision has to be approved by the Supervisory Board.

In compliance with regulations under Dutch law, share appreciation rights and share options cannot be exercised in blackout periods.

Long Term Incentive Plan

In 2010, AEGON implemented a new Long Term Incentive Plan which replaces the option plan, share appreciation plans, share plans or similar plans relating to AEGON shares. Members of the Executive Board and the Management Board, as well as other senior managers within AEGON, have been granted the right to receive AEGON shares if certain performance indicators are met and depending on continued employment of the individual employee to whom the rights have been granted. The shares were granted in May at the average share price on the NYSE Euronext stock exchange in Amsterdam during the period between December 15 preceding a plan year and January 15 of a plan year. The performance indicators apply over a vesting period of three years and consist of financial and non-financial targets set by the Supervisory Board or the local remuneration committees. After the vesting period, the shares are transferred to the individual employees. Members of the Executive Board and the Management Board are not entitled to execute any transactions regarding the shares for a period of two years following vesting.

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In compliance with regulations under Dutch law, no transactions regarding the shares can be exercised in blackout periods.

In 2010, 4,266,107 shares were granted to participants in the Long Term Incentive Plan of which 52,314 shares were subsequently forfeited.

Share appreciation rights

The following tables present the movements in number of share appreciation rights outstanding (SARs), as well as the breakdown by the year in which they were granted.

Outstanding at January 1, 2009	18,144,141		15.30	1.71	0
Forfeited	(1,168,508	)	13.68
Expired	(5,643,604	)	26.70
Outstanding at January 1, 2010	11,332,029		9.78	1.44	0
Forfeited	(992,380	)	10.47
Expired	(2,443,509	)	6.30
Outstanding at December 31, 2010	7,896,140		10.77	0.79	0
Exercisable at December 31, 2010	7,649,840		10.83	0.68	0

During 2009 and 2010, no share appreciation rights were exercised.

SARs — 2003	11,447,300	2,562,809		6.30	until March 11, 2010
2004	11,574,850	4,934,254	4,546,426	10.56	until March 17, 2011
2005	4,575,600	3,183,566	2,778,114	10.86	until March 8, 2012
2006	244,300	183,700	177,100	14.00	until March 14, 2013
2007	309,500	213,600	148,200	14.98	until March 13, 2014
2008	300,300	254,100	246,300	8.93	until March 11, 2015
Total	28,451,850	11,332,029	7,896,140

In 2009 and 2010 no share appreciation rights were granted.

The volatility is derived from quotations from external market sources and the expected dividend yield is derived from quotations from external market sources and the binomial option pricing model. Refer to note 3 for a further description of the method used to estimate the fair value and a description of the significant assumptions.

The liability related to share appreciation rights is valued at fair value at each balance sheet date. Refer to note 28 for details. The costs related to the share appreciation rights amount to EUR 4 million (2009: EUR (5) million; 2008: EUR (34) million) and are recognized in the income statement as part of Commissions and expenses.

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Share options

The following tables present the movements in number of share options, as well as the breakdown by the year in which they were granted.

Outstanding at January 1, 2009	29,178,516		12.17	5.01	0
Forfeited	(2,087,649	)	12.10
Outstanding at January 1, 2010	27,090,867		12.17	4.00	0
Forfeited/Cancelled	(5,246,174	)	13.27
Outstanding at December 31, 2010	21,844,693		11.91	2.97	0
Exercisable at December 31, 2010	14,071,813		13.55	2.29	0

In 2010 and 2009 no share options were exercised.

Share options — 2005	5,586,160	3,791,760	3,420,160	10.86	until March 8, 2012
2006	9,149,500	6,860,401	6,113,283	14.00	until March 14, 2013
2007	9,522,200	7,554,798	4,538,370	14.98	until March 13, 2014
2008	10,269,900	8,883,908	7,772,880	8.93	until March 11, 2015
Total	34,527,760	27,090,867	21,844,693

In 2009 and 2010 no share options were granted.

The costs related to the share options amount to EUR (7) million (2009: EUR 10 million and 2008: EUR 19 million) and are recognized in the income statement as part of Commissions and expenses.

Share appreciation rights and share options

No share appreciation rights and share options were granted in 2009 and 2010. The fair value of a share appreciation right or share option at the grant date in 2008 amounted to EUR 1.57. This amount is equal to the weighted average fair value for 2008.

No share options were exercised and no SARs were paid during 2009 and 2010. The total intrinsic value of share options exercised and SARs paid during 2008 amounted to EUR 1 million.

At December 31, 2010, the total compensation cost related to non-vested awards not yet recognized is estimated at EUR 1 million (2009: EUR 5 million). The weighted average period over which it is expected to be recognized is 0.25 years (2009: 0.8 years).

No cash is received from exercise of share options during 2010, 2009 and 2008. Cash used to settle share appreciation rights amounts to EUR 0 million in 2010 (2009: EUR 0 million; 2008: EUR 0.4 million).

The exposure from the issued share appreciation rights and share options is economically hedged by part of the position in treasury shares.

There have been no modifications to the plans during the financial year.

No share appreciation rights and share options were granted in 2009 and 2010. The breakdown of the share appreciation rights and share options granted in 2008 is as follows: senior executives 4,747,500 and other employees 5,822,700.

Refer to note 52 for detailed information about the SARs/share options and the shares and options conditionally granted to the Executive Board.

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39 Impairment charges/(reversals)

Impairment charges/(reversals) comprise: — Impairment charges on financial assets, excluding receivables 1	615		1,463		1,115
Impairment reversals on financial assets, excluding receivables 1	(90	)	(136	)	(36	)
Impact of the above impairments on the valuation of insurance assets and liabilities			4		(7	)
Impairment charges on non-financial assets and receivables 2	176		38		41
Total	701		1,369		1,113
1 Impairment charges/(reversals) on financial assets, excluding
receivables, are excluded from underlying earnings before tax for segment reporting (refer to note 5). 2 Of Impairment charges on non-financial assets and receivables EUR
169 million is excluded from underlying earnings before tax for segment reporting (refer to note 5) (2008 and 2009: nil)
Impairment charges on financial assets, excluding receivables, from:
- Shares	7		96		203
- Debt securities and money market instruments	475		1,227		862
- Loans	114		131		49
- Other	19		3		1
- Investments in associates			6
Total	615		1,463		1,115
Impairment reversals on financial assets, excluding receivables, from:
- Debt securities and money market instruments	(73	)	(116	)	(36	)
- Loans	(17	)	(20	)
Total	(90	)	(136	)	(36	)

40 Interest charges and related fees

Trust pass-through securities	8	7	8
Subordinated loans			2
Borrowings	324	320	410
Other	94	85	106
Total	426	412	526

The interest charges accrued on financial assets and liabilities that are not carried at fair value through profit or loss amounted to EUR 303 million (2009: EUR 288 million charge; 2008: EUR 375 million gain).

Included in interest charges and related fees is EUR 27 million that is classified for segment reporting purposes as non underlying earnings (2009 and 2008: nil).

41 Other charges

Other charges	122	389	2

In 2010, Other charges includes a one-time provision of EUR 95 million for the settlement of a dispute related to a Bank-Owned Life Insurance (BOLI) policy in the United States. Subsequent to the disruption in the credit market, which affected the investment value of the policys underlying assets, a suit was filed alleging that the policy terms were not sufficiently fulfilled by AEGON. Additionally, other charges include bank tax charged by the Hungarian government of EUR 19 million.

In 2009, other charges included a loss of EUR 385 million resulting from the sale of AEGON Taiwan. The proceeds from the sale amounted to EUR 11 million. The value of the assets and liabilities sold amounted to EUR 4,457 million and EUR 4,159 million respectively.

Included in the EUR 385 million were unrealized losses for an amount of EUR 94 million, reflecting revaluation reserves, foreign currency translation reserves and net investment hedges which were recycled through the income statement. Sales expenses amounted to EUR 4 million.

Other charges is fully excluded from underlying earnings for segment reporting purposes (refer to note 2.5).

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42 Income tax


Current tax
- Current year	227		20		(103	)
- Adjustments to prior year	40		23		36
	267		43		(67	)
Deferred tax	27
- Origination / (reversal) of temporary differences	108		(652	)	16
- Changes in tax rates/bases	(11	)	4		7
- Changes in deferred tax assets as a result of recognition/write off of previously not recognized/recognized tax losses, tax credits and deductible temporary
differences	(218	)	(47	)	(3	)
- Non recognition of deferred tax assets	49		51		134
- Adjustment to prior year	(41	)	(67	)	(66	)
	(113	)	(711	)	88
Income tax for the period (income) / charge	154		(668	)	21

Reconciliation between standard and effective income tax: — Income before tax	1,914		(464	)	(1,061	)
Income tax calculated using weighted average applicable statutory rates	566		(200	)	(423	)
Difference due to the effects of:
- Non-taxable income	(71	)	21		2
- Non-tax deductible expenses	57		37		42
- Changes in tax rate/base	(11	)	4		7
- Different tax rates on overseas earnings	(180	)	(423	)	467
- Tax credits	(70	)	(69	)	(82	)
- Other taxes	15		(2	)	(85	)
- Adjustments to prior years	(1	)	(44	)	(23	)
- Origination and change in contingencies	22		3		(7	)
- Changes in deferred tax assets as a result of recognition/write off of previously not recognized/recognized tax losses, tax credits and deductible temporary
differences	(218	)	(47	)	(3	)
- Non-recognition of deferred tax assets	49		51		134
- Tax effect of (profit) / losses from associates	1				(2	)
- Other	(5	)	1		(6	)
	(412	)	(468	)	444
Income tax for the period (income) / charge	154		(668	)	21

The weighted average applicable tax rate is 29.6% (2009: 43.1% 2008: 39.9%). The change from 2009 to 2010 is primarily due to a change in the profitability of the countries and, to a limited extent, due to a change in applicable statutory tax rates. The decrease of the weighted average applicable tax rate compared to 2009 and 2008 is mainly caused by a positive result by the higher taxed countries compared to a negative result in 2009 and 2008 in combination with an increased share in the overall profit of the lower taxed countries.

In Canada the federal corporate income tax rate decreased from 19% in 2009 to 18% in 2010. The rate will further decrease to 15% in 2012. In the United Kingdom the corporate income tax rate will decrease from 28% to 27% as per April 1, 2011. In the Netherlands the corporate income tax rate will decrease from 25.5% to 25% as per January 1, 2011. In the Czech Republic the corporate income tax rate decreased from 20% in 2009 to 19% in 2010. The Hungarian corporate income tax rate increased from 16% in 2009 to 19% in 2010. The solidarity tax (4%) ceased to exist in 2010.

Different tax rates on overseas earnings in the reconciliation between standard and effective income tax primarily consists of results on intercompany reinsurance treaties between Ireland and the United States. These reinsurance treaties are accounted for at fair value in both tax jurisdictions and eliminated in AEGONs consolidated result, while losses in the United States are deductible at 35% and gains in Ireland are taxed at 12.5%.

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43 Earnings per share

Basic earnings per share

Basic earnings per share is calculated by dividing the net income attributable to equity holders, after deduction of preferred dividends declared, accrued coupons on perpetual securities, coupons and premium on convertible core capital securities and potential coupon on convertible core capital securities by the weighted average number of common shares, excluding common shares purchased by the Company and held as treasury shares (refer to note 15.3).

Net income / (loss) attributable to equity holders	1,759		204		(1,082	)
Dividends on preferred shares	(90	)	(122	)	(112	)
Coupons on perpetual securities	(187	)	(182	)	(189	)
Coupons and premium on convertible core capital securities	(63	)	(148	)
Potential coupon on convertible core capital securities	(127	)
Net income / (loss) attributable to common shareholders for basic earnings per share calculation	1,292		(248	)	(1,383	)
Weighted average number of common shares (millions)	1,707		1,587		1,507
Basic earnings per share (EUR per share)	0.76		(0.16	)	(0.92	)

Diluted earnings per share

Diluted earnings per share is calculated by adjusting the average number of shares outstanding for share options. For the purpose of calculating diluted earnings per share, AEGON assumed that all dilutive share options have been exercised at the exercise price, or adjusted exercise price if necessary. The proceeds are regarded as having been received from the issue of common shares at the average market price of the AEGON N.V. share during the year. The difference between the number of dilutive options issued and the number of common shares that would have been issued at the average market price has been treated as an issue of common shares for no consideration.

The number of share options that has not been included in the weighted average number of common shares used in the calculation of diluted earnings per share amounted to 21,844,693 (2009: 27,090,867; 2008: 29,178,516). In 2010 and 2009 the average share price did not exceed the exercise price and in 2008 the share options would have had an anti dilutive effect. At December 31, 2010, the exercise prices of these share options range from EUR 8.93 to EUR 14.98.

The potential conversion of the convertible core capital securities is not taken into account in the calculation of the diluted earnings per share for the years 2009 and 2008 as this would have an anti-dilutive effect.

Net income / (loss) attributable to equity holders	1,759		204		(1,082	)
Dividends on preferred shares	(90	)	(122	)	(112	)
Coupons on perpetual securities	(187	)	(182	)	(189	)
Coupons and premium on convertible core capital securities			(148	)
Net income / (loss) attributable to common shareholders for diluted earnings per share calculation	1,482		(248	)	(1,383	)
Weighted average number of common shares (millions)	1,707		1,587		1,507
Adjustments for:
- Convertible core capital securities (millions)	458
Weighted average number of common shares for diluted earnings per share calculation (millions)	2,165		1,587		1,507
Diluted earnings per share (EUR per share)	0.68		(0.16	)	(0.92	)

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44 Dividend per common share

The dividend per common share paid in 2010 (final 2009 and interim 2010) and 2009 (final 2008 and interim 2009) was nil in both years. It was decided not to declare dividend for 2009 and an interim dividend for 2010. As part of the the European Commissions approval granted in August 2010, AEGON committed itself not to pay any dividend to the common shareholder until the convertible core capital securities have been fully repurchased.

45 Guarantees in insurance contracts

For financial reporting purposes AEGON distinguishes between the following types of minimum guarantees:

1) Financial guarantees: these guarantees are treated as bifurcated embedded derivatives, valued at fair value and presented as derivatives (refer to note 2.10 and note 3).

2) Total return annuities: these guarantees are not bifurcated from their host contracts because they are valued at fair value and presented as part of insurance contracts (refer to note 2.19);

a. Financial guarantees

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The following table provides information on the liabilities for financial guarantees for minimum benefits:

United States 1		Ca- nada 1		The Nether- lands 2	New Markets	Total 3		United States 1		Ca- nada 1		The Nether- lands 2		New Markets		Total 3
At January 1	92		685		757	1	1,535		350		1,028		1,156		23		2,557
Incurred guarantee benefits	(39	)	(95	)	74	4	(56	)	(250	)	(216	)	(399	)	(22	)	(887	)
Paid guarantee benefits			(623	)			(623	)			(235	)					(235	)
Net exchange differences	7		78				85		(8	)	108						100
At December 31	60		45		831	5	941		92		685		757		1		1,535
United States 1		Ca- nada 1		The Nether- lands 2	New Markets	2010 Total 3		United States 1		Ca- nada 1		The Nether- lands 2		New Markets		2009 Total 3
Account value	8,803		2,161		7,751	245	18,960		5,974		2,448		6,934		741		16,097
Net amount at risk 4	282		93		967	8	1,350		457		684		1,016		1		2,158

1 Guaranteed minimum accumulation and withdrawal benefits.

2 Fund plan and unit-linked guarantees.

3 Balances are included in the derivatives liabilities on the face of the balance sheet; refer to note 9.

4 The net amount at risk represents the difference between the maximum amount payable under the guarantees and the account value.

b. Total return annuities

Product balances as of December 31, 2010 were EUR 572 million in fixed annuities (2009: EUR 657 million) and EUR 137 million in life reinsurance (2009: EUR 149 million).

c. Life contingent guarantees in the United States

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The following table provides information on the liabilities for guarantees that are included in the valuation of the host contracts.

GMDB 1		GMIB 2		Total 4		GMDB 1		GMIB 2		Total 4
At January 1	334		543		877		409		434		843
Incurred guarantee benefits	34		(6	)	28		266		160		426
Paid guarantee benefits	(103	)	(37	)	(140	)	(329	)	(33	)	(362	)
Net exchange differences	27		43		70		(12	)	(18	)	(30	)
At December 31	292		543		835		334		543		877

GMDB 1	GMIB 2	Total 3	GMDB 1	GMIB 2
Account value	28,846	6,926	24,289	6,369
Net amount at risk 5	3,054	561	4,055	577
Average attained age of contractholders	66	66	66	66

1 Guaranteed minimum death benefit in the United States.

2 Guaranteed minimum income benefit in the United States.

3 Note that the variable annuity contracts with guarantees may offer more than one type of guarantee in each contract; therefore, the amounts listed are not mutually exclusive.

4 Balances are included in the insurance liabilities on the face of the balance sheet; refer to note 19.

d. Life contingent guarantees in the Netherlands

These guarantees are valued at fair value and are included as part of insurance liabilities with the underlying host insurance contracts in note 19.

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The following table provides information on the liabilities for guarantees that are included in the valuation of the host contracts.

GMB 1,2	GMB 1,2
At January 1	1,145	2,410
Incurred guarantee benefits	511	(1,265	)
At December 31	1,656	1,145
Account value	13,448	12,929
Net amount at risk 3	1,853	1,658

1 Guaranteed minimum benefit in the Netherlands.

2 Balances are included in the insurance liabilities on the face of the balance sheet; refer to note 19.

3 The net amount at risk represents the difference between the maximum amount payable under the guarantees and the account value.

Fair value measurement of guarantees in insurance contracts

Since the price of these guarantees is not quoted in any market, the fair value of these guarantees is computed using valuation models which use observable market data supplemented with the Groups assumptions on developments in future interest rates, volatility in equity prices and other risks inherent in financial markets. All the assumptions used as part of this valuation model are calibrated against actual historical developments observed in the markets. Since many of the assumptions are unobservable and are considered to be significant inputs to the liability valuation, the liability has been reflected within Level III of the fair value hierarchy. Refer to note 3 for more details on AEGONs fair value hierarchy.

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46 Capital and solvency

AEGONs capital base reflects the capital employed in insurance activities and consists of shareholders equity, convertible core capital securities, perpetual capital securities and dated subordinated debt and senior debt. AEGON targets its capital base to comprise at least 70% core capital (excluding the revaluation reserves), and targets 25% perpetual capital securities (consisting of junior perpetual capital securities and perpetual cumulative subordinated bonds) and 5% dated subordinated and senior debt related to insurance activities.

Additionally, AEGON manages capital adequacy at the level of its country units and their operating companies. The goal is to ensure that AEGON companies maintain their financial strength. AEGON maintains its companies capital adequacy levels at whichever is the higher of local regulatory requirements and the relevant local Standard & Poors requirements for very strong capitalization, and any additionally self-imposed economic requirements.

Core capital, which consists of shareholders equity, excluding revaluation reserve, and the convertible core capital securities that were issued in 2008 (see below), was EUR 18,710 million at December 31, 2010 compared to EUR 14,164 million at December 31, 2009.

Shareholders equity increased by EUR 5,046 million due to the change in the revaluation reserve of EUR 2,667 million, net income attributable to equity holders of AEGON N.V. of EUR 1,759 million and a number of other effects, including preferred dividend paid (EUR 90 million).

Group equity consists of core capital plus Other equity instruments (see note 17) such as the junior perpetual capital securities and the perpetual cumulative subordinated bonds as well as other equity reserves. Group equity was EUR 23,425 million at December 31, 2010, compared to EUR 18,883 million at December 31, 2009.

The table that follows reconciles total shareholders equity to the total capital base:

Total shareholders equity	17,210		12,164
Convertible core capital securities	1,500		2,000
Junior perpetual capital securities	4,192		4,192
Perpetual cumulative subordinated bonds	453		453
Share options not yet exercised	59		64
Minority interest	11		10
Trust pass-through securities	143		130
Borrowings	8,518		7,485
Borrowings not related to capital funding of insurance activities	(7,331	)	(6,527	)
Total Capital Base	24,755		19,971
Currency revaluation Perpetual Capital Securities 1	(160	)	(369	)
Reverse Revaluation reserve	(958	)	1,709
Total Capital Base excluding revaluation reserve	23,637		21,311

1 Capital securities that are denominated in foreign currencies are, for purpose of calculating the capital base, revalued to the period-end exchange rate

Borrowings not related to capital funding of insurance activities consists of operational funding including US regulation XXX and guideline AXXX redundant reserves. In the ordinary course of business, AEGON N.V. may at times have borrowings, which are offset by cash and cash equivalents available for future capital management activities, such as funding capital contributions in its subsidiaries, redemption of borrowings or payment of dividends to its shareholders.

The Total Capital Base is a non-IFRS measure, as IFRS does not permit separate presentation of borrowings based on the deployment of the proceeds.

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AEGON N.V. is subject to certain financial covenants in some of its financial agreements (such as issued debentures, credit facilities and ISDA agreements). Under these financial covenants, an event of default may occur if and when any financial indebtedness of any member of the Group is not paid when due, or not paid within any applicable grace period. The financial agreements may also include a cross default provision which may be triggered if and when any financial indebtedness of any member of the Group is declared to be or otherwise becomes due and payable prior to its specified maturity as a result of an event of default.

All financial agreements are closely monitored periodically to asses the likelihood of a breach of any financial covenant and the likelihood thereof in the near future. On the basis of this assessment, a breach of any such covenant has not occurred.

Insurance, reinsurance, investment management and banking companies are required to maintain a minimum solvency margin based on applicable local regulations. For managing AEGONs capital, the life insurance and life reinsurance regulations in the EU and the United States are of main importance. AEGONS Insurance Group Directive ratio (IGD ratio) was 198%. The calculation of the IGD ratio is based on Solvency I capital requirements for entities within the EU (Pillar 1 for AEGON UK), and local regulatory solvency measurements for non-EU entities. Specifically, required capital for the life insurance companies in the US is calculated as two times the upper end of the Company Action Level range (200%) as applied by the National Association of Insurance Commissioners in the US. The calculation of the IGD ratio excludes the available and required capital of the UK With-Profit funds. In the UK solvency surplus calculation the local regulator only allows the available capital number of the With-Profit funds included in overall local available capital to be equal to the amount of With-Profit funds required capital.

In the United States, regulation of the insurance business is principally at the state level. State insurance regulators and the National Association of Insurance Commissioners have adopted risk-based capital (RBC) requirements for insurance companies. RBC calculations measure the ratio of a companys statutory capital, which is measured on a prudent regulatory accounting basis, to a minimum capital amount determined by the RBC formula. The RBC formula measures exposures to investment risk, insurance risk, market risk, and general business risk. Life reinsurance is treated as life insurance. The most pertinent RBC measure is the company action level (CAL) RBC. This is the highest regulatory intervention level and is the level at which a company has to submit a plan to its state regulators. The CAL is 200% of the authorized control level (ACL), the level at which regulators are permitted to seize control of the Company. At the end of 2010 the combined risk based capital ratio of AEGONs life insurance subsidiaries in the United States was approximately 412% of the CAL RBC.

For the insurance and reinsurance undertakings of AEGON in the EU, the European Solvency I directives are applicable, as implemented in the relevant member states. Solvency I allows member states to require solvency standards, exceeding the minimum requirements set by the Solvency I directives. For life insurance companies the Solvency I capital requirement is by and large the sum of 4% of insurance and investment liabilities for general account and 1% of insurance and investment liabilities for account policyholders if no guaranteed investment returns are given. At the end of 2010, AEGON The Netherlands consolidated solvency capital ratio based on IFRS was approximately 200%.

The Financial Services Authority (FSA) regulates insurance companies in the United Kingdom under the Financial Services and Markets Act 2000 and sets minimum solvency standards. Companies must manage their solvency positions according to the most stringent of the published Solvency I measure (Pillar 1) and a privately submitted economic capital measure (Pillar 2). For AEGON UK, the published measure continues to be the most stringent requirement. At the end of 2010 AEGON UKs aggregate Pillar 1 capital ratio was approximately 152% (excluding with profit funds). In the local solvency surplus calculation for regulatory filings the local regulator (FSA) only allows the available capital number of the With-Profits Funds included in overall available capital to be equal to the amount of With-Profits funds required capital.

AEGON N.V. is subject to legal restrictions on the amount of dividends it can pay to its shareholders. Under Dutch law the amount that is available to pay dividends consists of total shareholders equity less the issued and outstanding capital and less the reserves required by law. The revaluation account and legal reserves, foreign currency translation reserve and other, cannot be freely distributed. In case of negative balances for individual reserves legally to be retained, no distributions can be made out of retained earnings to the level of these negative amounts. Total distributable reserves under Dutch law amount to EUR 7,271 million at December 31, 2010 (2009: EUR 7,623 million).

In addition AEGONs subsidiaries, principally insurance companies, are subject to restrictions on the amounts of funds they may transfer in the form of cash dividends or otherwise to their parent companies. There can be no assurance that these restrictions will not limit or restrict AEGON in its ability to pay dividends in the future.

OPTAS N.V., an indirect subsidiary of AEGON N.V., holds statutory reserves of EUR 895 million (2009: EUR 861 million) which are restricted. Included in AEGON N.V.s legal reserves is an amount of EUR 355 million (2009: EUR 321 million) related to OPTAS N.V. which represents the increase in statutory reserves since the acquisition of OPTAS N.V. by AEGON.

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47 Summary of total financial assets and financial liabilities at fair value through profit or loss

The table that follows summarizes the carrying amounts of financial assets and financial liabilities that are classified as at fair value through profit or loss, with appropriate distinction between those financial assets and financial liabilities held for trading and those that, upon initial recognition, were designated as at fair value through profit or loss.

Trading	Designated	Trading	Designated
Investments for general account	302	5,010	624	4,452
Investments for account of policyholders		145,103		124,797
Derivatives with positive values not designated as hedges	5,231		4,103
Total financial assets at fair value through profit or loss	5,533	150,113	4,727	129,249
Investment contracts for account of policyholders		25,603		20,477
Derivatives with negative values not designated as hedges	4,789		4,618
Borrowings		987		959
Total financial liabilities at fair value through profit or loss	4,789	26,590	4,618	21,436

Investments for general account

The Group manages certain portfolios on a total return basis which have been designated at fair value through profit or loss. This includes portfolios of investments in limited partnerships and limited liability companies (primarily hedge funds) for which the performance is assessed internally on a total return basis. In addition, some investments that include an embedded derivative that would otherwise have required bifurcation, such as convertible instruments, preferred shares and credit linked notes, have been designated at fair value through profit or loss.

Investments for general account backing insurance and investment liabilities that are carried at fair value with changes in the fair value recognized in the income statement are designated at fair value through profit or loss. The Group elected to designate these investments for account of policyholders at fair value through profit or loss, a classification of financial assets as available-for sale would result in accumulation of unrealized gains and losses in a revaluation reserve within equity whilst changes to the liability would be reflected in net income (accounting mismatch).

Investments for account of policyholders

Investments held for account of policyholders comprise assets that are linked to various insurance and investment contracts for which the financial risks are borne by the customer. Under the Groups accounting policies these insurance and investment liabilities are measured at the fair value of the linked assets with changes in the fair value recognized in the income statement. To avoid an accounting mismatch the linked assets have been designated as at fair value through profit or loss.

In addition, the investment for account of policyholders include with profit assets, where an insurer manages these assets together with related liabilities on a fair value basis in accordance with a documented policy of asset and liability management. In accordance with Groups accounting policies, these assets have been designated as at fair value through profit or loss.

Investment contracts for account of policyholders

With the exception of the financial liabilities with discretionary participating features that are not subject to the classification and measurement requirements for financial instruments, all investment contracts for account of policyholders that are carried at fair value or at the fair value of the linked assets are included in the table above.

Derivatives

With the exception of derivatives designated as a hedging instrument, all derivatives held for general account and held for account of policyholders are included in the table above.

Borrowings

Borrowings designated as at fair value through profit or loss includes financial instruments that are managed on a fair value basis together with related financial assets and financial derivatives.

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Gains and losses recognized in the income statement on financial assets and financial liabilities classified as at fair value through profit or loss can be summarized as follows:

Trading	Designated	Trading		Designated
Net gains and losses	691	14,119	(89	)	14,807

No loans and receivables were designated at fair value through profit or loss.

Changes in the fair value of investment contracts for account of policyholders designated at fair value through profit and loss were not attributable to changes in AEGONs credit spread. There are also no differences between the carrying amounts of these financial liabilities and the contractual amounts payable at maturity (net of surrender penalties).

48 Commitments and contingencies

Investments contracted

Purchase	Sale		Purchase	Sale
Real estate		(6	)		(3	)
Mortgage loans	244			327
Private loans	19			36
Other	559			807

Mortgage loan commitments represent undrawn mortgage loan facility provided and outstanding proposals on mortgages. Other commitments include future purchases of interests in investment funds and limited partnerships.

Other commitments and contingencies

Guarantees	547	443
Standby letters of credit	122	109
Share of contingent liabilities incurred in relation to interests in joint ventures	75	717
Other guarantees	4	3
Other commitments and contingent liabilities	26	27

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AEGON N.V. has guaranteed and is severally liable for the following:

Future lease payments	Not later than 1 year	1-5 years	2010 — Later than 5 years	Not later than 1 year	1-5 years	2009 — Later than 5 years
Finance lease obligations	2	8	1	1	1
Operating lease obligations	80	208	350	86	239	351
Operating lease rights	55	130	77	43	98	57

The operating lease obligations relate mainly to office space leased from third parties. The total of future minimum sublease payments expected to be received on non-cancelable subleases is EUR 11 million.

The operating lease rights relate to non-cancelable commercial property leases.

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49 Securities lending and repurchase activities and assets accepted and pledged as collateral

Securities lending and repurchase activities

Financial assets for general account — Available-for-sale	10,465	6,600
Financial assets at fair value through profit or loss	89	51
Total	10,554	6,651
Financial assets for account of policyholders	5,679	3,592

Assets accepted

AEGON receives collateral related to securities lending and reverse repurchase activities. Non-cash collateral is not recognized in the balance sheet.

The following table analyses the fair value of the assets received in relation to securities lending and (reverse) repurchase activities:

Cash collateral on securities lending	4,993	1,170
Cash received on repurchase agreements	5,076	4,867
Non-cash collateral	5,862	2,817
Total	15,931	8,854
Non-cash collateral that can be sold or repledged in the absence of default	4,154	1,797
Non-cash collateral that has been sold or transferred

Assets pledged

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EUR 459 million of the financial assets and other assets were pledged as collateral for liabilities and contingent liabilities for account of policyholders in 2010 (2009: EUR 235 million).

Non-cash financial assets that are borrowed or purchased under agreement to resell are not recognized in the balance sheet.

To the extent that cash collateral is paid, a receivable is recognized for the corresponding amount. If other non-cash financial assets are given as collateral, these are not derecognized.

As part of AEGONs mortgage funding program EUR 1.8 billion have been given as security for notes issued (refer to note 23).

50 Business combinations

Acquisitions

2010

There have been no acquisitions during 2010.

2009

2008

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income in 2008. If the acquisition had been as of January 1, 2008, contribution to net income and total revenues would amount to respectively EUR 4 million and EUR 14 million. As a result of the acquisition, assets and liabilities were recognized for EUR 156 million and EUR 17 million respectively, including a cash position of EUR 4 million. Goodwill of EUR 39 million reflects the future new business and potential synergies with existing business.

Disposals

2010

2009

51 Group companies

Subsidiaries

The principal subsidiaries of the parent company AEGON N.V. are listed by geographical segment. All are wholly owned, directly or indirectly, unless stated otherwise, and are involved in insurance or reinsurance business, asset management or services related to these activities. The voting power in these subsidiaries held by AEGON is equal to the shareholdings.

Americas

AEGON USA, LLC, Cedar Rapids, Iowa (United States)

Transamerica Advisors Life Insurance Company, Little Rock, Arkansas (United States)

Transamerica Advisors Life Insurance Company of New York, New York, New York (United States)

Monumental Life Insurance Company, Cedar Rapids, Iowa (United States)

Stonebridge Casualty Insurance Company, Columbus, Ohio (United States)

Stonebridge Life Insurance Company, Rutland, Vermont (United States)

Transamerica Financial Life Insurance Company, Inc., Purchase, New York (United States)

Transamerica Life Insurance Company, Cedar Rapids, Iowa (United States)

Western Reserve Life Assurance Co. of Ohio, Columbus, Ohio (United States)

Transamerica Life Canada, Toronto, Ontario (Canada)

The Netherlands

AEGON Bank N.V., Utrecht

AEGON Levensverzekering N.V., The Hague

AEGON Schadeverzekering N.V., The Hague

OPTAS Pensioenen N.V., Rotterdam

United Kingdom

Guardian Assurance plc, Lytham St Annes

Scottish Equitable plc, Edinburgh

Origen Financial Services Ltd., London

Positive Solutions (Financial Services) Ltd., Newcastle

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New Markets

AEGON España S.A., Madrid (Spain) (99.98%)

AEGON Magyarország Általános Biztosító Zrt., Budapest (Hungary)

AEGON Towarzystwo Ubezpieczeń na Życie Spółka Akcyjna., Warsaw (Poland)

AEGON Asset Management Company, Mumbai (India) (75%)

The legally required list of participations as set forth in articles 379 and 414 of Book 2 of the Dutch Civil Code has been registered with the Trade Register in The Hague. AEGON N.V. has issued a statement of liability as meant in article 403 of Book 2 of the Dutch Civil Code for its subsidiary company AEGON Derivatives N.V.

Joint ventures

The principal joint ventures are listed by geographical segment.

The Netherlands

AMVEST Vastgoed B.V., Utrecht (50%), property management and development

New Markets

AEGON-CNOOC Life Insurance Company Ltd, Shanghai (China), life insurance company (50%)

CAN Vida y Pensiones, Sociedad Anónima de Seguros, Pamplona (Spain), life insurance and pension company (50%)

Caixa Terrassa Vida y Pensiones, Sociedad Anónima de Seguros, Terrassa (Spain) life and accident insurance and pension company (50%)

AEGON Sony Life Insurance Cy, Tokyo (Japan), life insurance company (50%)

Summarized financial information of joint ventures for 2010 accounted for using proportionate consolidation:

AMVEST	80	1,126	12	815	39	60
AEGON-CNOOC	56	248	13	262	109	120
AEGON Sony Life Insurance	4	104	3	53	3	17
Caja Badajoz Vida y Pensiones	5	160	27	138	61	58
CAN Vida y Pensiones	20	625	59	586	213	201
Caja Cantabria Vida y Pensiones	5	108	1	112	27	25
Caixa Terrassa Vida y Pensiones	19	669	17	671	147	140
AEGON Industrial Fund Management	21	34	10	1	39	20
Total	210	3,074	142	2,638	638	641

Summarized financial information of joint ventures for 2009 accounted for using proportionate consolidation:

AMVEST	75	1,115	10	584	53	42
AEGON-CNOOC	36	171	11	179	96	111
AEGON Sony Life Insurance	4	55	1	3		10
Caja Badajoz Vida y Pensiones	4	123	10	112	53	51
CAN Vida y Pensiones	23	611	6	543	204	193
Caja Cantabria Vida y Pensiones	4	88		64	17	16
Caixa Terrassa Vida y Pensiones	17	726	28	549	100	96
AEGON Industrial Fund Management	18	23	7	1	33	16
Total	181	2,912	73	2,035	556	535

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Investments in associates

The principal investments in associates are listed by geographical segment.

The Netherlands

N.V. Levensverzekering-Maatschappij De Hoop, The Hague (33.3%)

United Kingdom

Tenet Group Limited, Leeds (22%)

New Markets

CAM AEGON Holding Financiero, Alicante (Spain) (49.99%)

La Mondiale Participations S.A., Lille (France) (35%)

Seguros Argos, S.A. de C.V., Mexico City (Mexico) (49%)

Afore Argos, S.A. de C.V., Mexico City (Mexico) (49%)

AEGON Religare Life Insurance Company, Mumbai (India) (26%)

Mongeral, S.A. Seguros e Previdencia, Rio de Janeiro (Brazil) (50%)

AEGON owns a 57% limited partnership interest in Prisma Capital Partners LP (Prisma LP) which serves as an investment manager for certain of AEGONs hedge fund investments as well as for other third parties, and Prisma is paid management fees for these services. The remaining 42% limited partnership interest is owned by unrelated entities made up of various employees and individuals. Prisma GP LLC is the general partner with a 1% interest and is responsible for day-to-day activities. A management board with seven voting members (three appointed by AEGON, three appointed by Prisma GP LLC and one independent member appointed collectively by the other six voting members) must approve certain actions, including restructuring transactions, hiring senior management and the annual operating budget. As a result, notwithstanding AEGONs 57% economic interest, the Company can not exercise voting control since AEGON only appoints three out of the seven board members, AEGON cannot remove the majority of the management board members and AEGON does not have other arrangements, contractual or otherwise, that would give AEGON more than half of the voting power of Prisma LP.

Refer to note 10 for further details on investments in associates.

52 Related party transactions

Related party transactions include, among others, transactions between AEGON N.V. and Vereniging AEGON.

On December 1, 2008, AEGON secured EUR 3 billion of convertible core capital securities from the Vereniging AEGON. On November 30, 2009, AEGON redeemed EUR 1 billion in principal amount of those convertible core capital securities for EUR 1.15 billion and an amount of EUR 1 billion of the senior loan provided by the Dutch State through Vereniging AEGON was repaid. The total payment to the Dutch government amounted to EUR 1.15 billion. Under the terms of AEGONs agreement with Vereniging AEGON and Vereniging AEGONs agreement with the Dutch government, the premium for repurchase amounted to EUR 108 million based on the volume weighted average share price of AEGON shares of EUR 4.8315 during the five trading days from November 23 until November 27. The amount repurchased includes accrued interest from May 22, 2009 of EUR 44 million. Refer to note 16 for disclosure about the convertible core capital securities.

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Additional information on the remuneration and share-based compensation of members of the Executive Board and the Supervisory Board is disclosed in the sections below.

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Remuneration of active and retired members of the Executive Board

Amounts in EUR thousands

Salary		Other 1	Cash 2	Shares 3
2010
Alexander R. Wynaendts	956	5	80			547	1,583
Jan J. Nooitgedagt	704	5	56			182	942
Total	1,660		136			729	2,525
2009
Alexander R. Wynaendts	950		57		27	565	1,599
Jan J. Nooitgedagt	525	6	36			134	695
Joseph B.M. Streppel	254	7	20		33	103	410
Donald J. Shepard			22		63		85
Total	1,729		135		123	802	2,789
2008
Alexander R. Wynaendts	865		50	301	175	420	1,811
Joseph B.M. Streppel	763		52	238	207	195	1,455
Donald J. Shepard	244	8	1,157	3,161	396	115	5,073
Total	1,872		1,259	3,700	778	730	8,399

1 Other periodic benefits are additional remuneration elements, including non-monetary benefits, social security contributions and tax expenses related to the company car, borne by the Group. For Mr. Shepard, the Group had also borne expenses and non-monetary benefits which were provided in his employment agreement with AEGON. These benefits included compensation to the extent that the total actual annual taxation on his total income exceeded the taxation if he were only subject to U.S. taxes, personal life insurance and tax planning.

2 2008 Performance related cash benefits are in respect of 2007 STI plans under the Remuneration Policy for Executive Board members, approved by the shareholders in April 2007. In addition to the STI plan, Mr. Shepard was entitled to individual short-term incentive compensation equal to 0.1% of the net income of AEGON N.V. according to the adopted accounts. The amount included in the table for 2008 is based on net income over 2007 as reported in the 2007 IFRS financial statements.

3 The LTI Plan 2006 matured in 2009 and the shares and option rights vested for 75%. In accordance with the terms of the 2006 LTI plan, the Executive Board received shares in April 2009. The number of shares for each member was: Mr. Wynaendts 8,827; Mr. Streppel 10,432 and, Mr. Shepard 19,660. These have been converted using the share price of EUR 3.18 at April 27, 2009. In accordance with the terms of the 2005 LTI plan, the Executive Board received shares in April 2008. The number of shares for each member was: Mr. Shepard 38,542; Mr. Streppel 20,169; and Mr. Wynaendts 17,066. These have been converted using the share price of EUR 10.275 at April 22, 2008.

4 Mr. Wynaendts pension benefits consists of a pension plan based on 70% of his final base salary, providing he completes 37 years of service, and an additional pension contribution equal to 28% of his base salary. This reflects the terms of Mr. Wynaendts appointment as Chairman of the Executive Board on April 23, 2008. For Mr. Nooitgedagt, the defined benefit contribution equals 25% of his base salary. Pension premiums include a provision for post employment health care, 0.5% of base salary.

5 Base salary was adjusted in 2010 in line with the general increase for all Dutch employees based on the collective labor agreement.

6 Mr. Nooitgedagt was appointed as CFO and Member of AEGONs Executive Board in April 2009.

7 Mr. Streppel retired as CFO and Member of AEGONs Executive Board in April 2009.

8 Mr. Shepard retired as CEO and Chairman of AEGONs Executive Board in April 2008.

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The table below show the number of conditional shares and options based on LTI plans.

Total overview of conditional shares

Alexander R. Wynaendts	Reference period — 2007	18,506			18,506¹	Vesting — 2012 /2016
	2009-2011	147,296²			147,296	2012
	2010-2012		104,515		104,515	2013
Jan J. Nooitgedagt	2009-2011	96,663²			96,663	2012
	2010-2012		76,891		76,891	2013
Joseph B.M. Streppel	2007	16,278			16,278¹	2012 / 2013
Donald J. Shepard	2007	50,092		50,092

¹ During the vesting period, dividend payments on these shares are deposited in blocked savings accounts on behalf of the executive members. For active members of the Executive Board 50% of the shares will vest in 2012 and 50% will vest in 2016. For retired members the shares will vest two years after retirement.

² The conditions of the long term 2009-2011 plan were finalised in 2010. The conditional shares will vest in 2012 subject to targets over 2009-2011 being met.

3 Number of shares reflect a target performance. These shares will vest in 2013 subject to targets over 2010-2012 being met. The maximum performance would result in 130,644 shares for Mr. Wynaendts and 96,114 shares for Mr. Nooitgedagt.

Share options and share appreciation rights and interests in AEGON N. V. held by active members of the Executive Board


Alexander R. Wynaendts
2003	50,000	1	50,000			6.30
2004	50,000			50,000	50,000	10.56
2005	34,132			34,132	34,132	9.91
2006	50,842			50,842	50,842	14.55	44,210
Jan J. Nooitgedagt

1 The share appreciation rights were granted before becoming a member of the Executive Board.

For each of the members of the Executive Board, the shares held in AEGON as shown in the above table do not exceed 1% of total outstanding share capital at the balance sheet date.

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Remuneration of active and retired members of the Supervisory Board — in EUR	2010	2009	2008
Robert J. Routs (as of April 23, 2008)	98,435	70,942	40,673
Irving W. Bailey, II	95,750	82,185	85,203
Antony Burgmans	78,000	69,000	63,000
Arthur W.H. Docters van Leeuwen (as of April 22, 2009)	84,000	72,000	7,000
Shemaya Levy	100,250	76,750	72,000
Karla M.H. Peijs	75,000	60,000	50,417
Kornelis J. Storm	79,250	54,692	45,942
Ben van der Veer (as of October 1, 2008)	91,096	63,000	18,000
Dirk P.M. Verbeek (as of April 23, 2008)	88,000	66,258	33,481
Leo M. van Wijk	71,096	54,500	51,185
Total for active members	860,877	669,327	466,901
René Dahan (up to April 23, 2008)			18,900
O. John Olcay (up to April 23, 2008)			22,054
Toni Rembe (up to April 23, 2008)			18,137
Willem F.C. Stevens (up to April 22, 2009)		20,762	73,000
Dudley G. Eustace (up to April 29, 2010)	37,815	80,750	77,000
Cecelia Kempler (up to February 15, 2011)	93,500	75,315	45,673
Total	992,192	846,154	721,665

AEGONs Supervisory Board members are entitled to the following:

A base fee for membership of the Supervisory Board itself. No attendance fees are paid to members for the attendance of the seven regular Supervisory Board meetings.

An attendance fee of EUR 3,000 for each Supervisory Board meeting, attended in person or by video- or telephone conference, other than one of the seven regular Supervisory Board meetings.

A committee fee for members on each of the Supervisory Boards Committees.

An attendance fee for each Committee meeting attended in person or through video- and telephone conferencing facilities.

In 2008 an amount of EUR 7,000 was paid to Mr. Docters van Leeuwen, prior to his formal appointment as a member of the Supervisory Board on April 22, 2009, as compensation for attending Board meetings.

Not included in the table above is a premium for state health insurance paid on behalf of Dutch Supervisory Board members.

Common shares held by Supervisory Board members — Shares held in AEGON at December 31	2010	2009	2008
Irving W. Bailey, II	29,759	29,759	29,759
Cecelia Kempler (up to February 15, 2011)	11,559	11,559	15,968
Karla M.H. Peijs	1,400	1,400	1,400
Kornelis J. Storm	226,479	226,479	226,479
Ben van der Veer (as of October 1, 2008)	1,407	1,407	1,407
Dirk P.M. Verbeek (as of April 23, 2008)	982	982	n.a.
Total	271,586	271,586	275,013

Shares held by Supervisory Board members are only disclosed for the period they have been part of the Supervisory Board.

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53 Events after the balance sheet date

The new shares have been listed on Euronext Amsterdam, the principal market for AEGONs common shares.

The Hague, March 23, 2011

Supervisory Board	Executive Board
Robert J. Routs	Alexander R. Wynaendts
Irving W. Bailey, II	Jan J. Nooitgedagt
Antony Burgmans
Arthur W.H. Docters van Leeuwen
Shemaya Levy
Karla M.H. Peijs
Kornelis J. Storm
Ben van der Veer
Dirk P.M. Verbeek
Leo M. van Wijk

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54 Information related to Transamerica Finance Corporation

AEGON has fully and unconditionally guaranteed all of the outstanding public indebtedness of TFC, a wholly owned subsidiary of AEGON. The guarantees were issued on January 14, 2004. The following condensed consolidating financial information presents the condensed balance sheets, condensed income statements and cash flow statements of (i) AEGON NV (parent company only), (ii) TFC, (iii) other subsidiaries (iv) the eliminations necessary to arrive at the information for AEGON on a consolidated basis and (v) the total. The condensed consolidating balance sheets are shown as of December 31, 2010 and 2009 and the condensed consolidating income statements and condensed consolidating cash flow statements are shown for the years ended December 31, 2010, 2009 and 2008,. The information is prepared in accordance with IFRS.

The AEGON NV parent company only column in this condensed consolidating financial information presents investments in subsidiaries under the equity method of accounting. The TFC column in this condensed consolidating financial information presents the individual line items for TFC. TFC is reported as a component of Holdings and other activities, which includes additional parent company interest charges.

The condensed consolidating balance sheets as at December 31, 2010 and 2009 are shown below:

As at December 31, 2010

Amounts in million EUR — Investments general account				143,191	(3	)	143,188
Investments for account of policyholders				146,242	(5	)	146,237
Investments in associates				733			733
Group companies and loans	23,627			297	(23,924	)
Other assets and receivables	5,973	314		41,387	(5,529	)	42,145
Total assets	29,600	314		331,850	(29,461	)	332,303
Shareholders equity	17,210	(9	)	16,793	(16,784	)	17,210
Convertible core capital securities	1,500						1,500
Other equity instruments	4,704						4,704
Minority interest				11			11
Group equity	23,414	(9	)	16,804	(16,784	)	23,425
Trust pass-through securities				143			143
Insurance contracts general account				100,506			100,506
Insurance contracts for account of policyholders				77,650			77,650
Investment contracts general account				23,237			23,237
Investment contracts for account of policyholders				69,527			69,527
Group companies and loans	1,553			11,124	(12,677	)
Other liabilities	4,633	323		32,859			37,815
Total equity and liabilities	29,600	314		331,850	(29,461	)	332,303

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As at December 31, 2009

Amounts in million EUR — Investments general account			134,208	(3	)	134,205
Investments for account of policyholders			125,850	(5	)	125,845
Investments in associates			696			696
Group companies and loans	18,057		294	(18,351	)
Other assets and receivables	7,940	400	35,582	(6,034	)	37,888
Total assets	25,997	400	296,630	(24,393	)	298,634
Shareholders equity	12,164		12,031	(12,031	)	12,164
Convertible core capital securities	2,000					2,000
Other equity instruments	4,709					4,709
Minority interest			10			10
Group equity	18,873		12,041	(12,031	)	18,883
Trust pass-through securities			130			130
Insurance contracts general account			93,790			93,790
Insurance contracts for account of policyholders			69,760			69,760
Investment contracts general account			27,932			27,932
Investment contracts for account of policyholders			57,421			57,421
Group companies and loans	1,512		10,850	(12,362	)
Other liabilities	5,612	400	24,706			30,718
Total equity and liabilities	25,997	400	296,630	(24,393	)	298,634

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The condensed consolidating income statements for the years ended December 31, 2010, 2009 and 2008:

Year ended December 31, 2010

Amounts in million EUR	AEGON NV
Income
Total revenues	2,089		3		31,576		(2,060	)	31,608
Income from reinsurance ceded					1,869				1,869
Results from financial transactions	(11	)			15,673				15,662
Other income					40				40
Total income	2,078		3		49,158		(2,060	)	49,179
Charges
Benefits and expenses	123		1		45,933				46,057
Impairment charges/(reversals)					701				701
Interest charges and related fees	216		16		411		(217	)	426
Other charges					122				122
Total charges	339		17		47,167		(217	)	47,306
Share in profit/(loss) of associates					41				41
Income before tax	1,739		(14	)	2,032		(1,843	)	1,914
Income tax	20		6		(180	)			(154	)
Minority interest					(1	)			(1	)
Net income	1,759		(8	)	1,851		(1,843	)	1,759
Year ended December 31, 2009
Amounts in million EUR	AEGON NV	TFC		Other Subsidiaries		Elimi- nations		Total
Income
Total revenues	463		5		29,698		(415	)	29,751
Income from reinsurance ceded					1,721				1,721
Results from financial transactions	(45	)			14,982				14,937
Other income
Total income	418		5		46,401		(415	)	46,409
Charges
Benefits and expenses	112		1		44,613				44,726
Impairment charges/(reversals)					1,369				1,369
Interest charges and related fees	120		24		430		(162	)	412
Other charges					389				389
Total charges	232		25		46,801		(162	)	46,896
Share in profit/(loss) of associates					23				23
Income before tax	186		(20	)	(377	)	(253	)	(464	)
Income tax	18		11		639				668
Minority interest
Net income	204		(9	)	262		(253	)	204

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Year ended December 31, 2008

Amounts in million EUR
Income
Total revenues	(817	)	12		33,647		1,240		34,082
Income from reinsurance ceded					1,633				1,633
Results from financial transactions	233				(28,447	)	19		(28,195	)
Other income					6				6
Total income	(584	)	12		6,839		1,259		7,526
Charges
Benefits and expenses	120		4		6,846				6,970
Impairment charges/(reversals)					1,113				1,113
Interest charges and related fees	255		32		335		(96	)	526
Other charges					2				2
Total charges	375		36		8,296		(96	)	8,611
Share in profit/(loss) of associates					24				24
Income before tax	(959	)	(24	)	(1,433	)	1,355		(1,061	)
Income tax	(123	)	(14	)	116		(21	)
Minority interest
Net income	(1,082	)	(38	)	(1,317	)	1,355		(1,082	)

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The condensed consolidating cash flow statements for the years ended December 31, 2010, 2009 and 2008 are presented below:

Year ended December 31, 2010

Amounts in million EUR
Cash flow from operating activities
Income before tax	1,739		(14	)	2,032		(1,843	)	1,914
Adjustments	(125	)	9		(2,378	)	1,843		(651	)
	1,614		(5	)	(346	)			1,263
Cash flow from investing activities
Purchase and disposal of intangible assets	(1	)			(17	)			(18	)
Purchase and disposal of equipment					(83	)			(83	)
Purchase, disposal and dividend of subsidiaries and associates					(170	)	(7	)	(177	)
Other			14		(14	)
	(1	)	14		(284	)	(7	)	(278	)
Cash flow from financing activities
Issuance and repayments of share capital
Dividends paid	(90	)							(90	)
Issuance, repurchase and coupons of convertible core capital securities	(563	)							(563	)
Issuance, repurchase and coupons of perpetual securities	(251	)							(251	)
Issuance and repayment on borrowings	(734	)	(7	)	1,757		7		1,023
Other
	(1,638	)	(7	)	1,757		7		119
Net increase/(decrease) in cash and cash equivalents	(25	)	2		1,127				1,104

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Year ended December 31, 2009

Amounts in million EUR
Cash flow from operating activities
Income before tax	186		(20	)	(377	)	(253	)	(464	)
Adjustments	(2,242	)	12		(4,564	)	253		(6,541	)
	(2,056	)	(8	)	(4,941	)			(7,005	)
Cash flow from investing activities
Purchase and disposal of intangible assets	(3	)			(7	)			(10	)
Purchase and disposal of equipment					(177	)			(177	)
Purchase, disposal and dividend of subsidiaries and associates					(114	)	(24	)	(138	)
Other			32		(32	)
	(3	)	32		(330	)	(24	)	(325	)
Cash flow from financing activities
Issuance and repurchase of share capital	1,012								1,012
Dividend paid	(122	)							(122	)
Issuance, repurchase and coupons of convertible core capital securities	(1,273	)							(1,273	)
Issuance, repurchase and coupons of perpetual securities	(244	)							(244	)
Issuance and repayment on borrowings	665		(24	)	1,718		24		2,383
	38		(24	)	1,718		24		1,756
Net increase/(decrease) in cash and cash equivalents	(2,021	)			(3,553	)			(5,574	)

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Year ended December 31, 2008

Amounts in million EUR
Cash flow from operating activities
Income before tax	(959	)	(24	)	(1,433	)	1,355		(1,061)
Adjustments	411		14		3,314		(1,355	)	2,384
	(548	)	(10	)	1,881				1,323
Cash flow from investing activities
Purchase and disposal of intangible assets					(12	)			(12	)
Purchase and disposal of equipment			18		47				65
Purchase, disposal and dividend of subsidiaries and associates					(449	)	(8	)	(457	)
Other					6				6
			18		(408	)	(8	)	(398	)
Cash flow from financing activities
Issuance and repurchase of share capital and dividends paid	(877	)							(877	)
Issuance, repurchase and coupons of convertible core capital securities	3,000								3,000
Issuance, repurchase and coupons of perpetual securities	(368	)							(368	)
Issuance and repayment on borrowings	1,978		(8	)	(2,236	)	8		(258	)
Other	(12	)			(24	)			(36	)
	3,721		(8	)	(2,260	)	8		1,461
Net increase/(decrease) in cash and cash equivalents	3,173				(787	)			2,386

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SCHED ULE I

SUMMARY OF INVESTMENTS

OTHER THAN INVESTMENTS IN RELATED PARTIES


In million EUR
Shares:
Available-for-sale	968	1,298	1,298
Fair value through profit or loss	1,049	1,078	1,078
Bonds:
Available-for-sale and held-to-maturity:
US government	4,014	4,054	4,054
Dutch government	3,001	3,057	3,057
Other government	10,310	10,628	10,628
Mortgage backed	12,896	12,396	12,396
Asset backed	9,175	8,629	8,629
Corporate	54,436	56,308	56,311
Money market investments	10,141	10,141	10,141
Other	950	875	875
Sub-total	104,923	106,088	106,091
Bonds:
Fair value through profit or loss	1,690	1,789	1,789
Other investments at fair value through profit or loss	2,440	2,445	2,445
Mortgages	23,781		23,781
Private loans	829		829
Deposits with financial institutions	748		748
Policy loans	2,169		2,169
Receivables out of share lease agreements	25		25
Other	151		151
Sub-total	27,703		27,703
Real estate:
Investments in real estate	2,784		2,784
Grand total	141,557		143,188

1 Cost is defined as original cost for available-for-sale shares and amortized cost for available-for-sale and held-to-maturity bonds.

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SCHE DULE II

CONDENSED FINANCIAL INFORMATION OF REGISTRANT

Balance sheet of AEGON N.V.

as at December 31

Before profit appropriation, amounts in EUR million
Investments
Shares in group companies	16,776		12,023
Loans to group companies	6,851		6,034
Other investments	100		1,650
	23,727		19,707
Receivables
Receivables from group companies	4,306		4,803
Other receivables	2		2
	4,308		4,805
Other assets
Cash and cash equivalents	1,305		1,141
Deferred tax asset	18
Other	173		259
	1,496		1,400
Prepayments and accrued income
Accrued interest and rent	69		85
Total assets	29,600		25,997
Shareholders equity
Share capital	278		278
Paid-in surplus	7,906		7,906
Revaluation account	1,168		(1,374	)
Legal reserves foreign currency translation reserve	(1,317	)	(2,295	)
Legal reserves in respect of group companies	3,690		1,476
Retained earnings, including treasury shares	3,726		5,969
Net income / (loss)	1,759		204
	17,210		12,164
Convertible core capital securities	1,500		2,000
Other equity instruments	4,704		4,709
Total equity	23,414		18,873
Long-term borrowings	3,268		3,161
Short-term borrowings	736		920
Other liabilities
Loans from group companies	330		281
Payables to group companies	1,223		1,231
Repurchase agreements			1,047
Deferred tax liability			56
Other	503		306
	2,056		2,921
Accruals and deferred income	126		122
Total equity and liabilities	29,600		25,997

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Income statement of AEGON N.V.

for the year ended December 31

Amounts in EUR million — Net income / (loss) group companies	1,843		253		(1,337	)
Other income / (loss)	(84	)	(49	)	255
Net income / (loss)	1,759		204		(1,082	)

Condensed cash flow statement of AEGON N.V.

for the year ended December 31

Amounts in EUR million — Income before tax	1,739		186		(959	)
Adjustments	(125	)	(2,242	)	411
Cash flow from operating activities	1,614		(2,056	)	(548	)
Purchase and disposal of intangible assets	(1	)	(3	)
Purchase and disposal of equipment
Purchase, disposal and dividend of subsidiaries and associates
Other
Cash flow from investing activities	(1	)	(3	)
Issuance and repayments of share capital			1,012		(217	)
Dividends paid	(90	)	(122	)	(660	)
Issuance, repayment and coupons of convertible core capital securities	(563	)	(1,273	)	3,000
Issuance, repayment and coupons of perpetual securities	(251	)	(244	)	(368	)
Issuance and repayment of borrowings	(734	)	665		1,978
Other					(12	)
Cash flow from financing activities	(1,638	)	38		3,721
Net increase / (decrease) in cash and cash equivalents	(25	)	(2,021	)	3,173

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SCHEDU LE III

SUPPLEMENTARY INSURANCE INFORMATION

Column A	Column B	Column C	Column D	Column E	Column F
Segment	Deferred policy acquisitions Costs	Future policy benefits	Unearned premiums	Other policy claims and benefits	Premium revenue
In million EUR
2010
Life insurance	10,741	259,744			18,366
Non-life insurance 1	599		3,209	2,465	2,731
2009
Life insurance	10,256	238,028			16,903
Non-life insurance 1	644		2,890	2,325	2,570
2008
Life insurance	11,557	230,210			19,795
Non-life insurance 1	667		2,860	2,340	2,614

Net investment income	Benefits, claims and losses	Amortization of deferred policy acquisition costs	Other operating expenses	Premiums written
In million EUR
2010
Life insurance	8,418	17,395	1,139	3,851	16,857
Non-life insurance 1	314	1,514	130	775	2,381
2009
Life insurance	8,334	14,875	1,050	3,852	15,481
Non-life insurance 1	299	1,433	140	897	2,265
2008
Life insurance	9,561	15,902	1,177	3,772	18,540
Non-life insurance 1	300	1,346	125	920	2,298

1 Includes Accident and Health insurance

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SCHED ULE IV

REINSURANCE


In million EUR
For the year ended December 31, 2010
Life insurance in force	934,895	590,929	771,867	1,115,833	69 %
Premiums
Life insurance	16,562	1,509	1,804	16,857	11 %
Non-Life insurance	2,731	350		2,381
Total Premiums	19,293	1,859	1,804	19,238	9 %
For the year ended December 31, 2009
Life insurance in force	877,590	520,566	692,587	1,049,611	66 %
Premiums
Life insurance	15,242	1,422	1,661	15,481	11 %
Non-Life insurance	2,570	305		2,265
Total Premiums	17,812	1,727	1,661	17,746	9 %
For the year ended December 31, 2008
Life insurance in force	906,610	521,716	682,575	1,067,469	64 %
Premiums
Life insurance	18,279	1,255	1,516	18,540	8 %
Non-Life insurance	2,614	316		2,298
Total Premiums	20,893	1,571	1,516	20,838	7 %

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Table of Contents

SCHED ULE V

VALUATION AND QUALIFYING ACCOUNTS

In million EUR

2010		2009		2008
Balance at January 1	312		232		221
Addition charged to earnings	99		134		25
Amounts written off and other changes	(90	)	(50	)	(19	)
Currency translation	11		(4	)	5
Balance at December 31	332		312		232
The provisions can be analyzed as follows:
December 31,
2010		2009		2008
Mortgages	149		110		42
Other loans	38		40		48
Receivables	145		162		142
Total	332		312		232

345

Table of Contents

ITEM 19. EXHIB ITS

Index to Exhibits

1	Articles of Association. (1)
4.1	Amendment of the 1983 Merger Agreement among AEGON and Vereniging AEGON. (2)
4.2	Preferred Shares Voting Rights Agreement. (3)
4.3	Employment Agreement between J.J. Nooitgedagt and AEGON N.V. (4)
4.4	Employment Agreement between A.R. Wynaendts and AEGON N.V. (5)
4.5	A.R. Wynaendts 2004 Long-term Incentive Plan Agreement (5)
4.6	AEGON N.V. Long-term Incentive Plan Rules (7)
4.7	AEGON N.V. Short-term Incentive Plan Rules (8)
4.8	Assignment Agreement between A.R. Wynaendts and AEGON N.V. (9)
4.9	Senior Loan Agreement between Vereniging AEGON, The State of the Netherlands and AEGON N.V. dated December 1, 2008. (10)
4.10	Subscription Agreement between Vereniging AEGON, The State of the Netherlands and AEGON N.V. dated December 1, 2008. (11)
4.11	Agreement on Governance and Certain Other Matters between Vereniging AEGON, The State of the Netherlands and AEGON N.V. dated December 1, 2008. (12)
4.12	Amendment agreement Terms and Conditions of AEGON Securities between Vereniging AEGON, The State of the Netherlands and AEGON N.V. dated August 16, 2010.
7	Ratio of earnings to fixed charges.
8	List of Subsidiaries of AEGON N.V. Incorporation by reference to Note 18.51 of this Annual Report on Form 20-F.
12.1	Certification of the Chief Executive Officer pursuant to Rule 13A-14 or 15D-14 of the Securities Exchange Act of 1934.
12.2	Certification of the Chief Financial Officer pursuant to Rule 13A-14 or 15D-14 of the Securities Exchange Act of 1934.
13	Certification of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350
15	Consent of independent registered public accounting firm.
(1)	Incorporated by reference to Form 6-K (file no. 1193125-07-126500) filed with the SEC on May 31, 2007.
(2)	Incorporated by reference to Exhibit 4.2 to Form F-3 (file no. 333-106497) filed with the SEC on June 25, 2003.
(3)	Incorporated by reference to Exhibit 4.3 to Form F-3 (file no. 333-106497) filed with the SEC on June 25, 2003.
(4)	Incorporated by reference to Exhibit 4.3 to Form 20-F 2009 filed with the SEC on March 29, 2010.
(5)	Incorporated by reference to Exhibit 4.11 to Form 20-F 2004 filed with the SEC on March 29, 2005.
(6)	Incorporated by reference to Exhibit 4.12 to Form 20-F 2004 filed with the SEC on March 29, 2005.
(7)	Incorporated by reference to Exhibit 4.13 to Form 20-F 2004 filed with the SEC on March 29, 2005.
(8)	Incorporated by reference to Exhibit 4.14 to Form 20-F 2004 filed with the SEC on March 29, 2005.
(9)	Incorporated by reference to Exhibit 4.15 to Form 20-F 2005 filed with the SEC on March 30, 2006.
(10)	Incorporated by reference to Exhibit 4.10 to Form 20-F 2008 filed with the SEC on March 31, 2009.
(11)	Incorporated by reference to Exhibit 4.11 to Form 20-F 2008 filed with the SEC on March 31, 2009.
(12)	Incorporated by reference to Exhibit 4.12 to Form 20-F 2008 filed with the SEC on March 31, 2009.

The Company agrees to furnish to the Securities and Exchange Commission upon request copies of instruments with respect to long-term debt of the Company and its consolidated subsidiaries.

SIGNATUR ES

The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.

AEGON N.V.
/s/ Jan J. Nooitgedagt
Jan J. Nooitgedagt
Chief Financial Officer
Date: March 30, 2011

346

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