ADSLOT LTD. — Investor Presentation 2014

May 27, 2014

1

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Company Overview (ASX:ADJ)�

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• Global provider of media trading technology for online display advertising�

• Founded in 2010 via acquisition and integration of 3 existing technologies

• Launched first premium media trading platform Q4 2010�

• Over $100m of media traded and 5,000 advertisers transacted through Adslot�

• Customer footprint : North America, UK, Europe and APAC�

• Since February 2010 invested $23m in technology (R&D + acquisition)�

Decades of� Experience�

Led by CEO Ian Lowe and a highly experienced global leadership team, Adslot bring a deep understanding of media trading and technology.�

Our Directors and Management have founded and/or held Executive positions at these companies.�

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Andrew Barlow� Ian Lowe Chair� CEO & Executive Director�

Adrian Giles� Non Executive Director�

Ben Dixon Executive Director�

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Geoff Dixon� Non Executive Director�

Tiffany Fuller� Non Executive Director�

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Brendan Maher�

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Raj Chauhan� President - North America�

Michael Walmsley� Julian Baring� James Craig� General Manager - APAC� EVP Partnerships� Chief Product Officer�

Tom Peacock� Group Commercial Director�

Andrew Perry� General Manager - UK�

Daniel Fazelzad� General Manager - Europe�

• Global online advertising will be $163B by 2016�

Digital Ad Spending Worldwide, 2010-2016� Billions, % of total media ad spending�

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Source
:
eMarketer,
Dec
2012

• Global online display advertising will be $48B in 2014�

2010:�

$22B�

2014:�

$48B�

CAGR 2010 – 2014:� 15.11% pa

Source: Zenith OptiMedia. June 2012�

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88% of revenue is derived from ‘premium’ display�

Global Revenue � and Impressions�

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10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Revenue $
Impressions
Publisher Direct Exchanges
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Source: Evercore Partners May 2011�

• The $40b premium display advertising market has no single, recognised, scalable platform of record for buying and selling�

• The selling process for publishers is manual, slow and expensive�

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Current State�

• 47 steps�

• Highly iterative workflow�

• Multiple documents created multiple times�

• Almost entirely manual�

• The buying process for agencies is manual, slow and expensive�

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Current State�

• 42 steps�

• Highly iterative workflow�

• Multiple documents created multiple times�

• Almost entirely manual�

The trading process for premium display media is unsustainable�

28% of budgets lost in admin costs across buy and sell sides�

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Buyer
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VS�

2% for Television�

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Buyer
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$20B display growth opportunity: � media consumption exceeds spend�

A $65B gap� Premium display’s share is worth $20B�

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Media Consumption� Media Spend�
20%
30%
70% 80%
Offline media (all forms) Online Media (all forms)
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Adslot Vision: To become the world’s leading provider of premium display media trading technology.�

Progress...�

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Signed over
500 Publishers
Global
Launch
Adslot Global launch Adslot
Build out
Publisher Media Marketplace
leadership for media agencies
team Signed 700+
Publishers
Sign foundation
customers
500 •
REA / Carsales / Wotif More than 700 publishers
have signed up to Adslot�
Launch V1.0 •
First trades from large
Adslot Platform
media agencies secured�
•
Additional demand partners
announced (Kantar Media,
MediaMath…)�
0 •
Pipeline of demand is
2010/2011 2011 2012 2013 October building�
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Publishers Advertisers

Signing 700+ premium publishers creates strategic value for the Company.�

• Why signing 700+ premium publishers is significant…�

Premium online display advertising is a disorganised market�

• The supply side of the $50B online display market is highly fragmented – in the Australian market there are dozens of publishers, in the US and Europe market there are hundreds.�

• Publishers describe and define their inventory and audience differently, creating complexity for the buyer.� ‘ ’

• • There is no marketplace – a single destination that aggregates a large and diverse pool of premium publishers and their premium inventory.�

• • The toolsets used by buyers and sellers are many and varied, and are not .�

• integrated

• Why signing 700+ premium publishers is significant…�

• and at scale it must be

• For online display inventory to be traded via technology , organised , including:�

  1. Discoverable – offered within a marketplace; a singular, curated environment in

   - which a diverse range of inventory is categorised for buyers�
  

  2. Fungible – inventory defined by a consistent set of product definitions that are universally understood�

  3. Accessible – available to buyers across and within a range of different agency tools�

  4. Efficient – a low friction proposition for buyer and seller from both a workfow and business process perspective�

  5. Non disruptive – online display advertising does not require democratisation; buyers and sellers need to be able to bring their relationships and their buying/ selling leverage to the table, and negotiate terms one to one .�

Why signing 700+ premium publishers is significant…�

1. Discoverable – offered within a marketplace; a singular, curated environment in which a diverse range of inventory is categorised for buyers�

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Why signing 700+ premium publishers is significant…�

2. Fungible – inventory is defined by a consistent set of product definitions that are universally understood�

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Why signing 700+ premium publishers is significant…�

3. Accessible – available to buyers across and within a range of different agency tools�

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• Why signing 700+ premium publishers is significant…�

4. Efficient – a low friction proposition for buyer and seller from both a workfow and business process perspective�

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Adslot is integrated with more buyer/seller point solutions than any other trading platform�

Why signing 700+ premium publishers is significant…�

5. Non disruptive – online display advertising does not require democratisation; buyers and sellers need to be able to bring their relationship and their leverage to the table, and negotiate the terms that matter one to one .�

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Adslot has created an organised market�

taking the industry from this…�

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Adslot has created an organised market�

to this…�

We are building out the pipes…

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…securing global distribution…

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• …connecting the industry’s largest global players…

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$1B+ of annual display spend� 700+ Publishers�
Facilitate agency customers� Adslot publisher customers�
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• …and establishing a uniquely valuable technology stack…�

• Adslot - leading global provider of programmatic direct trading technology�

  • Over $100M already traded�

  • 700+ publishers �

• Symphony - world’s leading Trading and Workflow technology �

  • Purpose built for Digital Media Agencies�

  • Unique global capabilities �

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– Over $1B traded per annum

…to create a marketplace of scale and liquidity…

The industry wants to solve this problem…

“Publishers really have to question whether � sending 100 emails to win a $50,000 RFP is worth it.”� Deanna Brown, CEO, Federated Media�

“Unfortunately, an interactive supply chain that’s been put together piece by piece, year by year, with chicken wire bytes and spit bits is a nightmare for operational efficiency and has added untold millions in costs to our collective business.”�

• [Randall Rothenberg, President and CEO, IAB�]

…is moving into position…

“Microsoft, together with AOL and Yahoo, is committed to the growth of programmatic premium. We see this approach as being both ‘advertiser friendly’ and ‘publisher friendly’ – something that will address the challenges and inefficiencies that make it hard to scale big brand buys on the internet. Ultimately, we believe this will serve as a catalyst to unlock pent-up demand for premium publisher offerings and help speed the migration of offline media spend to online.”�

Rik van der Kooi, corporate vice president, Microsoft Advertising� “We estimate that about half of annual media investments will be delivered via more automated channels by 2016. Our goal is to ignite real change in the way media is transacted for the industry.”� Tim Spengler, Worldwide CEO Magna Global�

…and has validated the Adslot technology

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Signed over
500 Publishers
Global
Launch
Adslot Global launch Adslot
Build out
Publisher Media Marketplace
leadership for media agencies
team Signed 700+
Publishers
Sign foundation
customers
•
500 More than 700 publishers have
REA / Carsales / Wotif
signed up to Adslot�
Launch V1.0 • First trades from large media
Adslot Platform agencies secured�
•
Additional demand partners
announced (Kantar Media,
MediaMath…)�
•
Pipeline of demand is building�
0
2010/2011 2011 2012 2013 October
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Publishers Advertisers

Progress Report…�

• In January 2014 the Company announced it anticipated it would take two calendar quarters to drive initial adoption of Adslot Media , our agency buying solution�

• Nearly two quarters later…how are we progressing?�

• We have now presented our media planning & buying solution to over 50 of the world’s largest media agencies in US, UK and Australia/NZ�

• The response has been overwhelmingly positive - all have expressed interest in Adslot�

• Many agencies have moved to include Adslot in their campaign planning cycles�

• Major holding company agencies and independents have conducted pilot trades with Adslot in recent weeks�

• Most of these agencies are now engaging with us across a broader range of client budgets�

• Some have already come back for more�

The industry has validated our technology �

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How do we capture demand at scale?

• 85% of display ad spend is derived from media agencies�

• In October 2013 Adslot launched Adslot Media , a purpose built trading tool for media agencies�

• Adoption of Adslot Media is being driven by:�

• Direct sales to media agencies�

• Integrating with our demand partners�

• The acquisition of Facilitate Digital�

Facilitate Digital �

• Leading global provider of online media workflow technology for media agencies.�

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• Customer base includes some of the world’s largest media agencies and groups, such as Mediacom, Mindshare, OMD, Media Edge, Zenith Optimedia, Maxus…

• Facilitate Digital’s workflow & trading platform – Symphony – is purpose built to meet the needs of large, sophisticated media buyers (media agencies).�

• Over A$1B of online media spend is processed via Symphony each year, and growing.�

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• Customer footprint includes Australia, NZ, Asia, Europe & US�

Our footprint creates a truly global sales organisation�

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• Access to publisher and agency deals encompassing multiple markets and regions (the world’s largest publishers and agencies are global)�

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• Greater scale, including a sales & support organisation encompassing Australia, NZ, China, Germany, UK and US�

• A more rapid execution of our strategy�

2013 was all about…�

• Supply - scaling the volume of premium inventory on our platform�

seven we have signed over hundred premium publishers across US, UK & Australia�

• Demand - building a marketplace product which allows buyers to access supply at scale and transact with multiple publishers simultaneously�

launched Adslot Media marketplace (end of October)�

• Establishing a strategy to capture demand at scale� acquisition of Facilitate, first partnership secured (Nextmark)

2014 is all about…�

• Successfully integrate the Adslot and Facilitate Digital organisations�

• Secure additional partners to underwrite scale (Kantar Media, MediaMath)�

• • Capture first trades from leading media agencies�

• Complete first stage integration of Adslot supply and Symphony demand�

• Allow our partners to integrate directly via API�

• GROW TRANSACTION VOLUME�

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July 2014�

July 2014� (first release)� Ongoing…�

There are challenges to be met along the way�

• Agencies often gear decisions to their campaign planning cycles which for large advertisers are on average 3 months or more in advance�

• We must judiciously balance product development priorities given finite resources�

• Whilst pressure to run faster is inevitable we must remain accountable for delivering quality technology and securing quality partners�

• Managing a global team across multiple time zones remains challenging�

• The competitor set will inevitably expand over coming months�

How you can measure our progress�

• Are we growing our pool of inventory?�

signing more publishers�

• Are we securing more partners?� scaling supply & demand�

• Are we maintaining our position as the world’s leading premium display trading platform?�

integration with Symphony, integrations with partners, new feature sets�

• Are we growing our demand side sales pipeline?�

direct sales into demand sources such as agencies�

• Are we growing the volume and value of transactions on our platform?� transitioning display media spend from the old world to the new�

investor.relations@adslot.com

ian.lowe@adslot.com