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Adevinta — Investor Presentation 2023
May 23, 2023
3520_rns_2023-05-23_f3e2f683-7f97-45f7-83bc-f714faa8fd9b.pdf
Investor Presentation
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Q1 2023 Results
Antoine Jouteau, CEO Uvashni Raman, CFO
23 May 2023
Disclaimer
IMPORTANT: You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by Adevinta ASA (the "Company") or any person on behalf of the Company, and any question-and-answer session that follows the oral presentation (collectively, the "Information"). In accessing the Information, you agree to be bound by the following terms and conditions.
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Highlights of the quarter Antoine Jouteau, CEO
Key highlights of the quarter Further execution of our Growing at Scale strategy
Strong Q1 2023 financial performance in soft market environment
Continued acceleration of Core markets revenue growth: +15% yoy, driven by outstanding performance of mobile.de
Total consolidated EBITDA of €145m, up 16% yoy
EBITDA margin of 33.4%, up 1pp yoy, despite business mix evolution and French DST impact
Strong cash flow generation and continued deleveraging
2023 targets confirmed
Towards optimised organisation to drive scale benefit
Business integration on track, with further roll out of new operating models
for support functions, and synergy targets confirmed
Verticalisation1 of Adevinta's operations ongoing, with Key Design Principles defined, to align with long-term strategy and deliver more value to customers and users
Operational excellence to generate profitable growth
Increased monetisation in Mobility and Real Estate with higher client penetration and successful price increases along with product improvements and increased added-value for customers
Strong ramp-up of transactional
services, with transactions up +41%, with strong traction in all Core markets
Continued product development across all of our platforms: Car inspection service pilot at Marktplaats, Bundle purchase solution at leboncoin…
Financial discipline instilled
Verticalisation of Adevinta's operations Our vision
Verticalisation of Adevinta's operations Key achievements and upcoming milestones
| January 2023 | Q2 and H2 2023 | 2024 |
|---|---|---|
| Key design principles | Organisation design and Employee relations process |
Go live1 |
| Key Design Principles of our target organization defined in line with the group Strategy |
Organisation design and key processes review Definition of vertical strategies Engagement with employee representatives |
Transition to the new model to become a verticalised organisation 1 Subject to works councils approvals |
Rebranding the #1 classifieds platform in Germany
Kleinanzeigen is one of the best-known and most popular brands in Germany… Resilience
Consideration 89%
App dowloads > 135m
Reach in online population1
56%
…whose success is based on three main pillars
High reach > 36m unique users/month Impressive supply > 50monline ads Abundance
Simplicity
eBay Kleinanzeigen is now Kleinanzeigen A fresh new logo and brand design aligned with its core values
eBay Kleinanzeigen is now Kleinanzeigen New design executed across all platforms and new dark mode introduced
| 15:41 | $-$ 146 | |
|---|---|---|
| < Zurück | Kategorien | |
| Familie, Kind & Baby | $\mathcal{P}$ | |
| Й | Freizeit, Hobby & Nachbarschaft | $\mathcal{P}$ |
| Haus & Garten | $\mathcal{P}$ | |
| я | Haustiere | $\overline{ }$ |
| v | adol | $\mathcal{P}$ |
| Mode & Beauty | > | |
| Elektronik | $\mathbf{r}$ | |
| Musik, Filme & Bücher | $\overline{ }$ | |
| Eintrittskarten & Tickets | $\mathcal{P}$ | |
| Unterricht & Kurse | > | |
| Verschenken & Tauschbörse | ⋟ | |
| $-114G$ | 15:41 | |
|---|---|---|
| χ. | Q Wonach suchst du? | |
| (Alle Kategorien | Berlin v | % Filter |
| Heute 15: | Steglitz (9 km) 28 Zoll Herrenfahrrad 135 € |
|
| Fahrrad | ||
| Heute 15: Retro Wandteller Porzellan |
Pankow (11 km) Vintage 14€ |
|
| Geschirn | ||
| Heute 15: | Mitte (1 km) Dinosaurier Spielfiguren 10E |
|
| С | Action- & Spielfiguren | |
| Heute 15: Alter Sessel, gut erhalten und |
Wedding (4 km) sehr gemütlich! 20 € VB |
|
| Sitzmöbel | ||
| Heute 15: | Treptow (10 km) Sonnenbrille mit Etui 25 € |
|
| Sonnenbrillen | ||
| Heute 13: Schmolke Carbon Laufräder |
Mitte (2km) | |
Continued innovation with added-value products across all markets To reinforce our leadership positions
Real Estate Mobility Transactional services
Car inspection service pilot at Marktplaats
"Follow a Dealer" product feature at mobile.de
Borrowing capacity simulator on adview at leboncoin
Favourite Listings at Fotocasa
Bundle purchase solution at leboncoin
"Shop2Shop" feature at Subito
Continued solid long-term growth paths for Core platforms In soft macroenvironment and car market
1 Visits: every user session on a single device, based on internal data for Kleinanzeigen, leboncoin and mobile.de. Visits based on Similarweb + AppAnnie for Competitor 1.
Consent rates and tracking related adjustment applied for Kleinanzeigen as from Q3'21 and for mobile.de as from Q1'22. Privacy legislation differently interpreted in France, no adjustments are needed.
Continued growth of car PRO listings at mobile.de Strong value proposition reflected in successful commercial activity
| Q1 qoq | |
|---|---|
| leboncoin | +5% |
| mobile.de | +5% |
Listings: Average number of dealer live listings - internal data
| Price and client base evolution | ||
|---|---|---|
| Price | Dealers | |
| leboncoin | ARPD: 465€ +21% yoy |
23k -8% yoy |
| mobile.de | ARPL: 22€ +15% yoy |
40k -1% yoy |
ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) ARPL: Average Revenue per Listing (formula for a given month: revenue generated from dealer subscriptions, features and insertions / average monthly live listings) Dealers: based on internal data
Real Estate PRO listings driven by different market dynamics While our strong value proposition drives ARPA and client penetration up
| ARPA and customer evolution | ||
|---|---|---|
| ARPA | Customers | |
| leboncoin | 630€ +17% yoy |
22k -3% yoy |
| Kleinanzeigen | 125€ +12% yoy |
9k +18% yoy |
Listings: Average number of agents live listings - internal data
ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) Customers: based on internal data
Increasing traction in all Core markets, with strong double-digit growth in all markets, and even triple-digit growth at Kleinanzeigen
Successful promotional activities in Q1, with shipping promotion campaigns in France, Kleinanzeigen, Marktplaats and Spain with positive impact on # of transactions and adoption
Continued strong development of transactional business model in France, with new developments:
- Bundle purchase solution
- Switch from 1,000€ to 2,000€ eligibility for shipping
Strong double-digit growth in Benelux, Italy and Spain, supported by new products and innovation:
- "Shop2Shop" solution at Subito
- Transactional information widgets at Milanuncios
| Transactions | |||
|---|---|---|---|
| Number of payouts (evolution in %) | |||
| Q1 2023 | LTM 2023 v LTM 2022 | ||
| leboncoin | +40% yoy | +33% yoy | |
| Kleinanzeigen | +145% yoy | +144% yoy | |
Payouts: payments made to sellers following a successful transaction
Q4 2022 financial performance
Uvashni Raman, CFO
Group | Further acceleration of Core Markets revenue growth
Acceleration of Classifieds revenues growth, up 18%
- Mobility up 22% yoy, driven by mobile.de
- Real Estate up +13%, driven by France
- Jobs up 5% yoy
Transactional revenues up 62% yoy
- Strong revenue growth in all Core markets
- Especially in France (+48%) and Kleinanzeigen (+95%)
Advertising revenues down 3%
- Lower market environment and OEM spend
- Partly offset by positive performance at Kleinanzeigen and in Italy
Group | Improved EBITDA margin despite business mix evolution and DST impact, benefiting from cost management
Reported EBITDA up 16% year-on-year to €145m EBITDA margin of 33.4%, up 1pp vs Q1 2022
Reduction of marketing investment across all markets driven by different phasing, spend discipline and prioritisation
Strict control of other operating costs
Increase in personnel costs:
- Continued build-up of global capabilities with the implementation of new operating models for support functions and Product and Technology teams
- Annualisation of investment in product enhancements and in sales and customer support operations, particularly in legacy eCG markets, to support new business models
Direct transaction costs increase reflecting adoption of the service and revenue growth
Impact of French DST provision
EBITDA margin, excluding DST of 34.1%
France Solid revenue growth Margin impacted by business mix evolution, DST and increase in personal costs
Revenues
Solid revenue growth, up 10% yoy
Classifieds revenues up 8% yoy driven by Real Estate and Mobility, despite limited supply, demonstrating the strength of our market positions:
- Positive ARPA evolution (+17% yoy) in Real Estate
- Positive development in ARPD (+21% yoy) in Mobility
Strong growth in transactional revenues, up 48% yoy, driven by transaction volume growth.
Advertising revenues down 9% yoy, impacted by reduced activity from media agencies and programmatic
EBITDA margin
Margin softening (down 3.5pp and up 0.6pp qoq). Topline evolution partly offset by:
- Business mix evolution: increasing share of transactional services and promotional campaigns (-1.5pp dilutive impact from direct transactional costs) and decreasing share of highly profitable of advertising revenue
- French DST provision (€3m)
- Slight increase in personnel, due to investments in product and technology development
Reported EBITDA at €56m, up €1m (+2%) yoy
EBITDA, excluding DST, up 7% yoy
mobile.de Outstanding revenue growth and strong profitability
Revenues
Outstanding revenue growth, up 32% compared to low Q1 2022
Classified revenues up 36% yoy:
- Continued recovery in dealer listings (+14% yoy)
- Increase in ARPL, up 15% yoy, driven one by the successful price adjustment of April '22, in combination with increasing value for customers, and strong performance in upselling
- Strong performance of revenues from private sellers
Advertising revenues down 10% yoy due to market headwind and lower OEM
EBITDA margin
Margin improvement (up 2.5pp yoy) mainly driven by:
- Topline evolution
- Operating leverage
Partly offset by:
● Higher personnel expenses, as a result of investments made at the end of 2022 to support new business initiatives and product launches (eg: online buying & selling and leasing)
Reported EBITDA at €51m, up €14m (+38%) yoy
European Markets Double-digit revenue growth and resilient margin despite higher personnel expenses and unfavorable business mix evolution
Revenues
Up 12%* yoy
Strong performance of Classifieds, up 15%* yoy, driven by double-digit growth in all verticals
Continued strong traction from transactions, with revenues x2 yoy
Resilient Advertising revenues, down 1%* yoy, with performance from Kleinanzeigen and Italy partly offsetting softness driven by the weak economic context in other markets
Double-digit revenue growth at Kleinanzeigen (+16% yoy), in Spain (+11% yoy) and Italy (+22% yoy)
EBITDA margin
Resilient margin (stable yoy), with positive topline evolution partly offset by:
- Investment in product development and sales and customer support
- Increase in transactional costs, led by higher volumes and by promotional campaigns to drive adoption of the service
Reported EBITDA at €75m, up €8m yoy (+11%)
Strong revenue performance with double-digit growth in Kleinanzeigen, Spain and Italy European Markets
Revenue split by market (Q1 2023)
Double-digit revenue growth (+16% yoy) - significant momentum in Real Estate, with market share gains, in Consumer Goods, with strong SMBs performance, as well as Mobility. Positive growth in Advertising. Transactional revenues x2
Double-digit revenue growth (+11% yoy) - strong performance in the three verticals, benefitting from price increases, along with product innovation. Advertising revenues down, driven by lower vibrancy
Revenues up (+5% yoy) - growth in online classifieds and transactional services, pushed by promotional shipping campaigns and recent product launches, partly offset by lower advertising revenues
Double-digit revenue growth (+22% yoy) - strong performance in Mobility, Real-Estate and Consumer Goods. Continued strong momentum of transactional services
International Markets Performance mostly impacted by advertising revenue contraction, partly offset by lower marketing spending
Down 10%* yoy
Canada classified revenues down 3% yoy, primarily led by Jobs and Real-Estate, partly offset by Mobility
Canada advertising revenue down 26% yoy, driven by soft direct display
EBITDA margin
Margin improvement (up 8.3pp yoy), mainly driven by:
- Lower marketing costs and other cost optimisations
- Exit of non-core assets
Partly offset by:
- Topline evolution
- Slight increase in personal costs in Canada
Reported EBITDA at €11m, stable yoy
OLX Brasil Revenue growth impacted by economic environment Improved profitability due to cost reduction plan and lower marketing spend
Revenues
Up 7% in local currency
Growth in Mobility and Consumer Goods, partly offset by weak performance in Real-Estate, impacted by market headwinds
Solid growth from transactional revenues
Advertising revenues down 30% impacted by weaker macro-environment
EBITDA margin
Margin improvement (up almost 4x yoy), mainly driven by:
- Topline evolution
- Strong reduction in marketing spending, mainly on ZAP+ branding and performance
- Lower personnel expenses, due to the implementation of a cost reduction plan without compromising operations
EBITDA at €14m, up 4x yoy
EBITDA down €2m yoy
Continued build-up of global capabilities due to the implementation of new operating models for support functions and Product and Technology teams to drive operational efficiencies and accelerate value creation
Offset by larger share of cost allocations to the markets to reflect global teams support
Central P&T & HQ costs down yoy as % of revenues, at 11%
Other P&L items
| First quarter | ||
|---|---|---|
| € million | 2023 | 2022 |
| Gross operating profit (loss) = EBITDA | 145 | 125 |
| Depreciation and amortisation | (73) | (65) |
| Share of profit (loss) of joint ventures and associates | (4) | (6) |
| Impairment loss | (0) | (0) |
| Other income and expenses | (16) | 1 |
| Operating profit (loss) | 52 | 55 |
| Net financial items | (14) | 18 |
| Profit (loss) before taxes | 38 | 72 |
| Taxes | (16) | 4 |
| Profit (loss) | 18 | 75 |
| Profit (loss) from continuing operations | 21 | 77 |
| Profit (loss) from discontinued operations | (3) | (2) |
Depreciation and amortisation costs up €(8)m yoy mainly driven by the reassessment of useful lives of certain trademarks
Other expenses mainly includes expenses related to the eCG integration and to the verticalisation project of the organisation
Net financial costs up €(32)m mainly due to the variation in foreign exchange gain on the loan in BRL issued by Adevinta to OLX Brazil
Tax expense up €(20)m as Q1 2022 benefitted from an adjustment of an income tax provision related to the Mexican operations and the use of tax losses generated in previous periods
Strong cash flow generation profile
Negative change in working capital, non cash items and provisions due to:
- 2022 employee bonus payment
- Prepaid expenses in relation to global contract with Cloud and CRM providers, as well as media campaigns
Capex
- Essentially capitalised development costs
- c. 6% of sales
Cash flow generation up €39m yoy
* Net cash flow from operating activities adjusted for CAPEX and IFRS 16 lease payments
Deleveraging: a priority
Q1 2023 Net interest-bearing debt build-up
Senior Secured Net Leverage Ratio of 3.4x as of Q1 20231
Target: leverage reduced to below 3x net debt/EBITDA by the end of 2023
€80m debt repayment in Q1 2023 (EUR TLB)
1 Based on the definition of the Facilities Agreement
Cash efficiency and long-term debt maturity
Reduction in operational cash requirements benefiting from cash optimisation measure (operating at much lower cash levels)
Moody's upgrade from Ba3 to Ba2 rating (Stable outlook) in April 2023
Measures in place to mitigate Interest Rate & FX exposures
Interest Rate Exposures
- Interest expense roughly flat since debt inception, despite rapid increase of reference rates
- Floating/Total Debt Ratio of 31% in Q1
- Debt repayments to focus on USD TLB from Q2 onwards (EUR TLB previously)
FX Exposures
- Material transactional exposures are hedged
- Balance sheet exposures are assessed on a regular basis
- FX cash kept at operational minimum
- Substantial M&A proceeds are hedged where possible
Conclusion & outlook
Antoine Jouteau, CEO
2023 guidance confirmed
Low double digit revenue growth in core Markets despite soft macro environment
Reported EBITDA, including French DST, in the range of €620m to €650m, implying yoy improvement in EBITDA margin despite unfavourable mix evolution
Leverage reduced to below 3x net debt/EBITDA by year end
- Further room for price adjustments based on product improvements and increased value for our customers
- Continued strong traction of transactional services
- Advertising markets to remain under pressure
- ● Operating leverage & synergies realisation
- Financial discipline
- Business mix evolution
- ● Continued focus on deleveraging and further optimisation of debt structure
Value creation opportunity ahead of us Long-term ambition remains strong for Core markets
Sustainable profitable growth underpinned by
- Resilient business models and strong market positions
- Optimised organisational structure: towards verticalisation
- Strict cost management programme
- Efficient operating model to leverage scale and drive efficiencies
Long-term ambition
- 2023-2026 annual revenue growth between 11% and 15%
- ● 2026 EBITDA margin between 40% and 45%
Thank you!
Appendices
Basic information
| Ticker | |
|---|---|
| Oslo Stock Exchange | ADE |
| Reuters | ADE.OL |
| Bloomberg | ADE:NO |
| Number of shares | 1,224,942,981 |
| Of which: | |
| Class A shares | 1,165,686,913 |
| Class B shares (non-voting, not listed shares) | 59,256,068 |
| Treasury shares (May 22, 2023) | 8,161,412 |
| Number of shares outstanding | 1,216,781,569 |
| Free float* | 27.0% |
| Share price (May 22, 2023) | NOK 81.1 |
| Average daily trading volume (shares)** | 494,835 |
| Market Cap total (May 22, 2023) | NOK 98.7bn (USD 9.1bn) |
Find out more
Visit Adevinta's website
Investor Relations
Marie de Scorbiac, Head of Investor Relations | +33 6 1465 7740 Anne-Sophie Jugean, Investor Relations Manager | +33 6 7419 2281
[email protected]
Adevinta ASA, Akersgata 55, P.O. Box 490 Sentrum