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Adevinta Investor Presentation 2023

May 23, 2023

3520_rns_2023-05-23_f3e2f683-7f97-45f7-83bc-f714faa8fd9b.pdf

Investor Presentation

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Q1 2023 Results

Antoine Jouteau, CEO Uvashni Raman, CFO

23 May 2023

Disclaimer

IMPORTANT: You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by Adevinta ASA (the "Company") or any person on behalf of the Company, and any question-and-answer session that follows the oral presentation (collectively, the "Information"). In accessing the Information, you agree to be bound by the following terms and conditions.

The Information does not constitute or form part of, and should not be construed as an offer or the solicitation of an offer to subscribe for or purchase securities of the Company, and nothing contained therein shall form the basis of or be relied on in connection with any contract or commitment whatsoever, nor does it constitute a recommendation regarding such securities. Any securities of the Company may not be offered or sold in the United States or any other jurisdiction where such a registration would be required unless so registered, or an exemption from the registration requirements of the U.S. Securities Act of 1933, as amended, or other applicable laws and regulations is available. The Information is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident of, or located in, any locality, state, country or other jurisdiction where such distribution or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. The Information is not for publication, release or distribution in any jurisdiction in which offers or sales would be prohibited by applicable law.

The Information has been prepared by the Company, and no other party accepts any responsibility whatsoever, or makes any representation or warranty, express or implied, for the contents of the Information, including its accuracy, completeness or verification or for any other statement made or purported to be made in connection with the Company and nothing in this document or at this presentation shall be relied upon as a promise or representation in this respect, whether as to the past or the future.

The Information contains forward-looking statements. All statements other than statements of historical fact included in the Information are forward-looking statements. Forward-looking statements give the Company's current expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business.

These statements may include, without limitation, any statements preceded by, followed by or including words such as "target," "believe," "expect," "aim," "intend," "may," "anticipate," "estimate," "plan," "project," "will," "can have," "likely," "should," "would," "could" and other words and terms of similar meaning or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company's control that could cause the Company's actual results, performance or achievements to be materially different from the expected results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which it will operate in the future.

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This presentation contains statistics, data, statements and other information relating to the group's markets and the industry in which it operates. Where such information has been derived from third-party sources, such sources have been identified herein. In addition, the Company has been named as a source for certain market and industry statements included in this presentation. Such "Company information" reflects the Company's views based on one or more sources available to it (some of which are not publicly available, but can be obtained against payment), including data compiled by professional organisations, consultants and analysts and information otherwise obtained from other third party sources.

Highlights of the quarter Antoine Jouteau, CEO

Key highlights of the quarter Further execution of our Growing at Scale strategy

Strong Q1 2023 financial performance in soft market environment

Continued acceleration of Core markets revenue growth: +15% yoy, driven by outstanding performance of mobile.de

Total consolidated EBITDA of €145m, up 16% yoy

EBITDA margin of 33.4%, up 1pp yoy, despite business mix evolution and French DST impact

Strong cash flow generation and continued deleveraging

2023 targets confirmed

Towards optimised organisation to drive scale benefit

Business integration on track, with further roll out of new operating models

for support functions, and synergy targets confirmed

Verticalisation1 of Adevinta's operations ongoing, with Key Design Principles defined, to align with long-term strategy and deliver more value to customers and users

Operational excellence to generate profitable growth

Increased monetisation in Mobility and Real Estate with higher client penetration and successful price increases along with product improvements and increased added-value for customers

Strong ramp-up of transactional

services, with transactions up +41%, with strong traction in all Core markets

Continued product development across all of our platforms: Car inspection service pilot at Marktplaats, Bundle purchase solution at leboncoin…

Financial discipline instilled

Verticalisation of Adevinta's operations Our vision

Verticalisation of Adevinta's operations Key achievements and upcoming milestones

January 2023 Q2 and H2 2023 2024
Key design principles Organisation design and Employee
relations process
Go live1
Key Design Principles of our target
organization defined in line with
the group Strategy
Organisation design and key
processes review
Definition of vertical strategies
Engagement with employee
representatives
Transition to the new model
to become a
verticalised organisation
1 Subject to works councils approvals

Rebranding the #1 classifieds platform in Germany

Kleinanzeigen is one of the best-known and most popular brands in Germany… Resilience

Consideration 89%

App dowloads > 135m

Reach in online population1

56%

…whose success is based on three main pillars

High reach > 36m unique users/month Impressive supply > 50monline ads Abundance

Simplicity

eBay Kleinanzeigen is now Kleinanzeigen A fresh new logo and brand design aligned with its core values

eBay Kleinanzeigen is now Kleinanzeigen New design executed across all platforms and new dark mode introduced

15:41 $-$ 146
< Zurück Kategorien
Familie, Kind & Baby $\mathcal{P}$
Й Freizeit, Hobby & Nachbarschaft $\mathcal{P}$
Haus & Garten $\mathcal{P}$
я Haustiere $\overline{ }$
v adol $\mathcal{P}$
Mode & Beauty >
Elektronik $\mathbf{r}$
Musik, Filme & Bücher $\overline{ }$
Eintrittskarten & Tickets $\mathcal{P}$
Unterricht & Kurse >
Verschenken & Tauschbörse
$-114G$ 15:41
χ. Q Wonach suchst du?
(Alle Kategorien Berlin v % Filter
Heute 15: Steglitz (9 km)
28 Zoll Herrenfahrrad
135 €
Fahrrad
Heute 15:
Retro Wandteller Porzellan
Pankow (11 km)
Vintage
14€
Geschirn
Heute 15: Mitte (1 km)
Dinosaurier Spielfiguren
10E
С Action- & Spielfiguren
Heute 15:
Alter Sessel, gut erhalten und
Wedding (4 km)
sehr gemütlich!
20 € VB
Sitzmöbel
Heute 15: Treptow (10 km)
Sonnenbrille mit Etui
25 €
Sonnenbrillen
Heute 13:
Schmolke Carbon Laufräder
Mitte (2km)

Continued innovation with added-value products across all markets To reinforce our leadership positions

Real Estate Mobility Transactional services

Car inspection service pilot at Marktplaats

"Follow a Dealer" product feature at mobile.de

Borrowing capacity simulator on adview at leboncoin

Favourite Listings at Fotocasa

Bundle purchase solution at leboncoin

"Shop2Shop" feature at Subito

Continued solid long-term growth paths for Core platforms In soft macroenvironment and car market

1 Visits: every user session on a single device, based on internal data for Kleinanzeigen, leboncoin and mobile.de. Visits based on Similarweb + AppAnnie for Competitor 1.

Consent rates and tracking related adjustment applied for Kleinanzeigen as from Q3'21 and for mobile.de as from Q1'22. Privacy legislation differently interpreted in France, no adjustments are needed.

Continued growth of car PRO listings at mobile.de Strong value proposition reflected in successful commercial activity

Q1 qoq
leboncoin +5%
mobile.de +5%

Listings: Average number of dealer live listings - internal data

Price and client base evolution
Price Dealers
leboncoin ARPD: 465€
+21% yoy
23k
-8% yoy
mobile.de ARPL: 22€
+15% yoy
40k
-1% yoy

ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) ARPL: Average Revenue per Listing (formula for a given month: revenue generated from dealer subscriptions, features and insertions / average monthly live listings) Dealers: based on internal data

Real Estate PRO listings driven by different market dynamics While our strong value proposition drives ARPA and client penetration up

ARPA and customer evolution
ARPA Customers
leboncoin 630€
+17% yoy
22k
-3% yoy
Kleinanzeigen 125€
+12% yoy
9k
+18% yoy

Listings: Average number of agents live listings - internal data

ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) Customers: based on internal data

Increasing traction in all Core markets, with strong double-digit growth in all markets, and even triple-digit growth at Kleinanzeigen

Successful promotional activities in Q1, with shipping promotion campaigns in France, Kleinanzeigen, Marktplaats and Spain with positive impact on # of transactions and adoption

Continued strong development of transactional business model in France, with new developments:

  • Bundle purchase solution
  • Switch from 1,000€ to 2,000€ eligibility for shipping

Strong double-digit growth in Benelux, Italy and Spain, supported by new products and innovation:

  • "Shop2Shop" solution at Subito
  • Transactional information widgets at Milanuncios
Transactions
Number of payouts (evolution in %)
Q1 2023 LTM 2023 v LTM 2022
leboncoin +40% yoy +33% yoy
Kleinanzeigen +145% yoy +144% yoy

Payouts: payments made to sellers following a successful transaction

Q4 2022 financial performance

Uvashni Raman, CFO

Group | Further acceleration of Core Markets revenue growth

Acceleration of Classifieds revenues growth, up 18%

  • Mobility up 22% yoy, driven by mobile.de
  • Real Estate up +13%, driven by France
  • Jobs up 5% yoy

Transactional revenues up 62% yoy

  • Strong revenue growth in all Core markets
  • Especially in France (+48%) and Kleinanzeigen (+95%)

Advertising revenues down 3%

  • Lower market environment and OEM spend
  • Partly offset by positive performance at Kleinanzeigen and in Italy

Group | Improved EBITDA margin despite business mix evolution and DST impact, benefiting from cost management

Reported EBITDA up 16% year-on-year to €145m EBITDA margin of 33.4%, up 1pp vs Q1 2022

Reduction of marketing investment across all markets driven by different phasing, spend discipline and prioritisation

Strict control of other operating costs

Increase in personnel costs:

  • Continued build-up of global capabilities with the implementation of new operating models for support functions and Product and Technology teams
  • Annualisation of investment in product enhancements and in sales and customer support operations, particularly in legacy eCG markets, to support new business models

Direct transaction costs increase reflecting adoption of the service and revenue growth

Impact of French DST provision

EBITDA margin, excluding DST of 34.1%

France Solid revenue growth Margin impacted by business mix evolution, DST and increase in personal costs

Revenues

Solid revenue growth, up 10% yoy

Classifieds revenues up 8% yoy driven by Real Estate and Mobility, despite limited supply, demonstrating the strength of our market positions:

  • Positive ARPA evolution (+17% yoy) in Real Estate
  • Positive development in ARPD (+21% yoy) in Mobility

Strong growth in transactional revenues, up 48% yoy, driven by transaction volume growth.

Advertising revenues down 9% yoy, impacted by reduced activity from media agencies and programmatic

EBITDA margin

Margin softening (down 3.5pp and up 0.6pp qoq). Topline evolution partly offset by:

  • Business mix evolution: increasing share of transactional services and promotional campaigns (-1.5pp dilutive impact from direct transactional costs) and decreasing share of highly profitable of advertising revenue
  • French DST provision (€3m)
  • Slight increase in personnel, due to investments in product and technology development

Reported EBITDA at €56m, up €1m (+2%) yoy

EBITDA, excluding DST, up 7% yoy

mobile.de Outstanding revenue growth and strong profitability

Revenues

Outstanding revenue growth, up 32% compared to low Q1 2022

Classified revenues up 36% yoy:

  • Continued recovery in dealer listings (+14% yoy)
  • Increase in ARPL, up 15% yoy, driven one by the successful price adjustment of April '22, in combination with increasing value for customers, and strong performance in upselling
  • Strong performance of revenues from private sellers

Advertising revenues down 10% yoy due to market headwind and lower OEM

EBITDA margin

Margin improvement (up 2.5pp yoy) mainly driven by:

  • Topline evolution
  • Operating leverage

Partly offset by:

● Higher personnel expenses, as a result of investments made at the end of 2022 to support new business initiatives and product launches (eg: online buying & selling and leasing)

Reported EBITDA at €51m, up €14m (+38%) yoy

European Markets Double-digit revenue growth and resilient margin despite higher personnel expenses and unfavorable business mix evolution

Revenues

Up 12%* yoy

Strong performance of Classifieds, up 15%* yoy, driven by double-digit growth in all verticals

Continued strong traction from transactions, with revenues x2 yoy

Resilient Advertising revenues, down 1%* yoy, with performance from Kleinanzeigen and Italy partly offsetting softness driven by the weak economic context in other markets

Double-digit revenue growth at Kleinanzeigen (+16% yoy), in Spain (+11% yoy) and Italy (+22% yoy)

EBITDA margin

Resilient margin (stable yoy), with positive topline evolution partly offset by:

  • Investment in product development and sales and customer support
  • Increase in transactional costs, led by higher volumes and by promotional campaigns to drive adoption of the service

Reported EBITDA at €75m, up €8m yoy (+11%)

Strong revenue performance with double-digit growth in Kleinanzeigen, Spain and Italy European Markets

Revenue split by market (Q1 2023)

Double-digit revenue growth (+16% yoy) - significant momentum in Real Estate, with market share gains, in Consumer Goods, with strong SMBs performance, as well as Mobility. Positive growth in Advertising. Transactional revenues x2

Double-digit revenue growth (+11% yoy) - strong performance in the three verticals, benefitting from price increases, along with product innovation. Advertising revenues down, driven by lower vibrancy

Revenues up (+5% yoy) - growth in online classifieds and transactional services, pushed by promotional shipping campaigns and recent product launches, partly offset by lower advertising revenues

Double-digit revenue growth (+22% yoy) - strong performance in Mobility, Real-Estate and Consumer Goods. Continued strong momentum of transactional services

International Markets Performance mostly impacted by advertising revenue contraction, partly offset by lower marketing spending

Down 10%* yoy

Canada classified revenues down 3% yoy, primarily led by Jobs and Real-Estate, partly offset by Mobility

Canada advertising revenue down 26% yoy, driven by soft direct display

EBITDA margin

Margin improvement (up 8.3pp yoy), mainly driven by:

  • Lower marketing costs and other cost optimisations
  • Exit of non-core assets

Partly offset by:

  • Topline evolution
  • Slight increase in personal costs in Canada

Reported EBITDA at €11m, stable yoy

OLX Brasil Revenue growth impacted by economic environment Improved profitability due to cost reduction plan and lower marketing spend

Revenues

Up 7% in local currency

Growth in Mobility and Consumer Goods, partly offset by weak performance in Real-Estate, impacted by market headwinds

Solid growth from transactional revenues

Advertising revenues down 30% impacted by weaker macro-environment

EBITDA margin

Margin improvement (up almost 4x yoy), mainly driven by:

  • Topline evolution
  • Strong reduction in marketing spending, mainly on ZAP+ branding and performance
  • Lower personnel expenses, due to the implementation of a cost reduction plan without compromising operations

EBITDA at €14m, up 4x yoy

EBITDA down €2m yoy

Continued build-up of global capabilities due to the implementation of new operating models for support functions and Product and Technology teams to drive operational efficiencies and accelerate value creation

Offset by larger share of cost allocations to the markets to reflect global teams support

Central P&T & HQ costs down yoy as % of revenues, at 11%

Other P&L items

First quarter
€ million 2023 2022
Gross operating profit (loss) = EBITDA 145 125
Depreciation and amortisation (73) (65)
Share of profit (loss) of joint ventures and associates (4) (6)
Impairment loss (0) (0)
Other income and expenses (16) 1
Operating profit (loss) 52 55
Net financial items (14) 18
Profit (loss) before taxes 38 72
Taxes (16) 4
Profit (loss) 18 75
Profit (loss) from continuing operations 21 77
Profit (loss) from discontinued operations (3) (2)

Depreciation and amortisation costs up €(8)m yoy mainly driven by the reassessment of useful lives of certain trademarks

Other expenses mainly includes expenses related to the eCG integration and to the verticalisation project of the organisation

Net financial costs up €(32)m mainly due to the variation in foreign exchange gain on the loan in BRL issued by Adevinta to OLX Brazil

Tax expense up €(20)m as Q1 2022 benefitted from an adjustment of an income tax provision related to the Mexican operations and the use of tax losses generated in previous periods

Strong cash flow generation profile

Negative change in working capital, non cash items and provisions due to:

  • 2022 employee bonus payment
  • Prepaid expenses in relation to global contract with Cloud and CRM providers, as well as media campaigns

Capex

  • Essentially capitalised development costs
  • c. 6% of sales

Cash flow generation up €39m yoy

* Net cash flow from operating activities adjusted for CAPEX and IFRS 16 lease payments

Deleveraging: a priority

Q1 2023 Net interest-bearing debt build-up

Senior Secured Net Leverage Ratio of 3.4x as of Q1 20231

Target: leverage reduced to below 3x net debt/EBITDA by the end of 2023

€80m debt repayment in Q1 2023 (EUR TLB)

1 Based on the definition of the Facilities Agreement

Cash efficiency and long-term debt maturity

Reduction in operational cash requirements benefiting from cash optimisation measure (operating at much lower cash levels)

Moody's upgrade from Ba3 to Ba2 rating (Stable outlook) in April 2023

Measures in place to mitigate Interest Rate & FX exposures

Interest Rate Exposures

  • Interest expense roughly flat since debt inception, despite rapid increase of reference rates
  • Floating/Total Debt Ratio of 31% in Q1
  • Debt repayments to focus on USD TLB from Q2 onwards (EUR TLB previously)

FX Exposures

  • Material transactional exposures are hedged
  • Balance sheet exposures are assessed on a regular basis
  • FX cash kept at operational minimum
  • Substantial M&A proceeds are hedged where possible

Conclusion & outlook

Antoine Jouteau, CEO

2023 guidance confirmed

Low double digit revenue growth in core Markets despite soft macro environment

Reported EBITDA, including French DST, in the range of €620m to €650m, implying yoy improvement in EBITDA margin despite unfavourable mix evolution

Leverage reduced to below 3x net debt/EBITDA by year end

  • Further room for price adjustments based on product improvements and increased value for our customers
  • Continued strong traction of transactional services
  • Advertising markets to remain under pressure
  • Operating leverage & synergies realisation
  • Financial discipline
  • Business mix evolution
  • Continued focus on deleveraging and further optimisation of debt structure

Value creation opportunity ahead of us Long-term ambition remains strong for Core markets

Sustainable profitable growth underpinned by

  • Resilient business models and strong market positions
  • Optimised organisational structure: towards verticalisation
  • Strict cost management programme
  • Efficient operating model to leverage scale and drive efficiencies

Long-term ambition

  • 2023-2026 annual revenue growth between 11% and 15%
  • ● 2026 EBITDA margin between 40% and 45%

Thank you!

Appendices

Basic information

Ticker
Oslo Stock Exchange ADE
Reuters ADE.OL
Bloomberg ADE:NO
Number of shares 1,224,942,981
Of which:
Class A shares 1,165,686,913
Class B shares (non-voting, not listed shares) 59,256,068
Treasury shares (May 22, 2023) 8,161,412
Number of shares outstanding 1,216,781,569
Free float* 27.0%
Share price (May 22, 2023) NOK 81.1
Average daily trading volume (shares)** 494,835
Market Cap total (May 22, 2023) NOK 98.7bn (USD 9.1bn)

Find out more

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About

Management Ventures

Investor Relations

Marie de Scorbiac, Head of Investor Relations | +33 6 1465 7740 Anne-Sophie Jugean, Investor Relations Manager | +33 6 7419 2281

[email protected]

Adevinta ASA, Akersgata 55, P.O. Box 490 Sentrum